< Back to the Blog

RXBAR: AN IDEAL FIT FOR TODAY’S SNACK ENTHUSIASTS

RXBAR_JUN202

According to Roy Morgan research, nearly 9 in 10 Australian adults eat packaged snacks each week. 54.7% of which consume at least one healthy snack in an average 7 day period. That’s a lot of opportunity for snack sales!

In fact, a total of 62.5% of the adult population are considered heavy or medium snackers consuming at least four packaged snacks per week. And they’re increasingly looking for healthier options.

NATURAL SNACKS

Natural ingredients are no longer a niche request for consumers. Producer of technology-driven natural ingredients and systems, Doëhler said the demand for naturalness and functionality is firmly cemented as a lifestyle choice as consumers continue to choose snacks that help make them feel good.

SNACK TIME IS ALL THE TIME

In today’s world, any time is snack time!

Snacking is no longer just an absent-minded activity. Shoppers are intentionally looking for snacks to indulge in, satisfy a craving, tide themselves over until their next meal, or enjoy on the go instead of a meal! The snackification movement is not disappearing anytime soon.

For retailers, variety is key. Variety across a multitude of locations and presented to customers at the right time to continue to see success with hungry snackers.

ETHICS AND VALUES MUST MATCH (AND BE COMMUNICATED!)

Today’s shoppers are not only looking for healthier snacks, but ones that tick ethical, local, environmentally friendly boxes too. The brand must have clear communication around these elements in order to stand out from their competition and gain consumer trust.

More and more consumers are shopping according to their values, increasingly willing to be loyal, repeat purchases of brands which they know align with their morals, and this includes their choice of snacks.

After all, consumption of snacks is often in public and millennials in particular see these choices as an expression of who they are and what they stand for.

SO, DO RXBAR’S CREATE THE IDEAL HEALTH-CONSCIOUS SNACK?

RXBAR real food protein bars contain eight ingredients or less with the major ingredients featured front and centre on the packaging. They’re vegetarian, use high-quality protein and stand for clear communication that highlights their wholesome ingredients and commitment to ‘clean’ nutrition.

rxbar-when-to-use

Each RXBAR packs 12g of protein and 5g of fibre in just under 220 calories (924 kilojoules) and what you see is what you eat. The core ingredients are all there for a reason:

Egg whites for protein. Dates to bind. Nuts for texture. 

No free rides. No fillers. Just real food that tastes good and is good for you. 

No artificial preservatives, added colours, sugar or GMO ingredients. 

It’s a nutritious, convenient protein bar that’s in a class of it’s own.

Like the sound of RXBAR? Your customers do! Order all six flavours now via our online store. Or register for a wholesale account with us here.

Top