SELF-CARE: THE $450 BILLION OPPORTUNITY
The art of self-care has been around for centuries. While the methods may have changed and broadened over the years, the goal of each practice has remained the same – calm the nervous system, feel good and nurture health and wellbeing.
So many self-care practices that were once considered ‘alternative’ have now infiltrated our daily lives and are widely accepted i.e. yoga and meditation.
88% of consumers actively practice some form of self-care.
But thanks to social media and the internet, the self-care industry is a vast space, wide open for individual interpretation and implementation. Even a person’s morning coffee ritual can be considered a form of self-care.
There are more than 25 million posts on Instagram tagged with #selfcare!
Whether it’s a face mask, meditation, breathing technique, home fragrance, diet plan, tea break, bedtime routine or skincare ritual. There’s an option to suit everybody and it’s a retail opportunity, which according to IRi reports, that’s worth a whopping $450 billion!
| MEN’S SELF CARE: Self-care is not only for women either! Allied Market Research projects that the global market for men’s personal care will reach $166 billion by 2022. Skin and body care, in particular, are becoming more socially acceptable thanks to admired celebrities sharing their own routines and innovative marketing campaigns creating discussion. |
In order to harness maximum sales growth, brands and retailers must think outside of the traditional, narrowly defined category and take a far broader approach. Taking the time to understand how each retail category can fit within this benefit-based, solution-oriented space is a strategic move that has the potential to totally transform your sales performance.
Showcase a diverse range of self-care related items instore with some of the Unique team’s top picks:
Unique Health Products distributes an extensive range of top-selling, all-natural self-care items nationwide. You can order online 24/7 via our online shop or give one of our friendly sales team members a call on 1800 787 904! If you haven’t registered for a wholesale account, you can do so here.
