SELF-CARE: THE $450 BILLION OPPORTUNITY

The art of self-care has been around for centuries. While the methods may have changed and broadened over the years, the goal of each practice has remained the same – calm the nervous system, feel good and nurture health and wellbeing.  

So many self-care practices that were once considered ‘alternative’ have now infiltrated our daily lives and are widely accepted i.e. yoga and meditation. 

88% of consumers actively practice some form of self-care. 

But thanks to social media and the internet, the self-care industry is a vast space, wide open for individual interpretation and implementation. Even a person’s morning coffee ritual can be considered a form of self-care.

There are more than 25 million posts on Instagram tagged with #selfcare!

Whether it’s a face mask, meditation, breathing technique, home fragrance, diet plan, tea break, bedtime routine or skincare ritual. There’s an option to suit everybody and it’s a retail opportunity, which according to IRi reports, that’s worth a whopping $450 billion! 

MEN’S SELF CARE: Self-care is not only for women either! Allied Market Research projects that the global market for men’s personal care will reach $166 billion by 2022. Skin and body care, in particular, are becoming more socially acceptable thanks to admired celebrities sharing their own routines and innovative marketing campaigns creating discussion.

In order to harness maximum sales growth, brands and retailers must think outside of the traditional, narrowly defined category and take a far broader approach. Taking the time to understand how each retail category can fit within this benefit-based, solution-oriented space is a strategic move that has the potential to totally transform your sales performance.  

Showcase a diverse range of self-care related items instore with some of the Unique team’s top picks: 

Unique Health Products distributes an extensive range of top-selling, all-natural self-care items nationwide. You can order online 24/7 via our online shop or give one of our friendly sales team members a call on 1800 787 904! If you haven’t registered for a wholesale account, you can do so here.