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Snackification. The Changing Face of Australian Mealtimes

Consumers’ eating patterns have undergone fundamental changes. Instead of a traditional format of three meals at predetermined times each day, many consumers are moving towards a much more flexible pattern of snacking and grazing, eating at any time that is convenient.

Say hello to the health-conscious snackification movement!

While eating styles remain very strongly influenced by tradition and culture, millennials, in particular, are impacting the selection and production of healthier snacks in a colossal way!

According to Welch’s Global Ingredients Group, each week 92% of millennials eat a snack instead of breakfast, lunch or dinner at least once, and 50% of them replace approximately four of their meals with a snack.

Originally, it was all about convenience food in general. Consumers demanded quick and easy food and drink to support their chaotically-busy lives. Fast-forward some years, and the interest in health and nutrition has spun the convenience industry on its head. Convenient food options no longer need to simply taste good, they need to serve a nutritional purpose as well.

Snacks are no longer filling gaps between more wholesome meals. They are becoming the replacement to those meals.

But there are no hard and fast rules for snackification. The same food may be an in-between meal snack one day, a lunch the next and an afternoon treat another day.

In essence, the definition of what a snack is has changed. Previously conjuring up images of junk food and treats, the snack landscape is rapidly changing and includes wholesome meal replacements, single serve mini meals, healthy snack bars, and heat & eat options, both savoury and sweet.

Knowing what drives a consumer to pick up one snack over another is vital to staying competitive in the $374 billion worldwide snacking industry.

Taste, nutrition and convenience are the three most important factors in choosing a snack. With this in mind, we’re seeing an industry-wide conscious effort to reduce sugar content; an increase in functional ingredients such as turmeric, hemp and ginger; lower carbohydrate options; plant-based mini meals, protein-packed snacks and items designed to support a healthy gut.

Make sure you’re making the most of the snackification trend by stocking up on these top-selling snacks:

  • CLIF Bar – The CLIF Bar range is plant-based, on-trend and made with organic ingredients, making it the perfect grab n’ go energy bar.
  • Upton‘s Real Meal Kits – Ready in one minute, Upton’s Real Meal Kits are vegan friendly, and made with real, recognisable ingredients and available in a range of classic meals.
  • East Bali Cashews – This sustainable, fairtrade company produces a range of mouthwatering, plant-based delights in attractive packing with a great price point!
  • GoMacro Macrobars – These wholesome bars provide nutritional benefit without any additives or preservatives, are 100% plant-based, and come in a range of delicious flavours!
  • Botanika Blends – From their range of deliciously flavoured Plant Proteins to new high-protein, probiotic porridge range, Botanika Blends has meal-time convenience covered.
  • Noble Jerky Vegan Jerky – These grab n’ go snacks are made from premium marinated and seasoned tempeh for an all natural, non-GMO, high plant protein snack!
  • Forbidden Brekky Rice – Nutritious and delicious, Brekky Rice is a quick and easy on the go breakfast option.

Simply order online anytime! You can view our entire range of snack items by selecting ‘Snacks’ in the categories menu.

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References: Euromonitor International, 2016, Welch’s Global Ingredients Group research, 2017.

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