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Snackification. The Changing Face of Australian Mealtimes

Snackification - the changing face of Australian mealtimes

Consumers’ eating patterns have undergone fundamental changes. Instead of a traditional format of three meals at predetermined times each day, many consumers are moving towards a much more flexible pattern of snacking and grazing, eating at any time that is convenient.

Say hello to the health-conscious snackification movement!

What is snackification?

Research from Roy Morgan reveals that nearly 90% of Australian adults consume packaged snack food in an average week. While the healthy snack category, including items such as muesli bars, breakfast bars and rice crackers, is on the rise, the popularity of the sweet biscuits category has seen the biggest decline.

The snackification trend was originally driven by convenience food in general. Consumers demanded quick and easy food and drink to support their chaotically-busy lives. Fast-forward to today, and the interest in health and nutrition has spun the convenience industry on its head. Convenient food options no longer need to simply taste good, they also need to help consumers meet their nutritional goals.

Snacks are now so much more than a gap-filler between wholesome meals. They are replacing those meals.

There are no hard and fast rules for snackification. The same food may be an in-between meal snack one day, a lunch the next and an afternoon treat another day.

In essence, the definition of what a snack is has changed. The snack landscape is rapidly changing and now includes wholesome meal replacements, single-serve mini-meals, healthy snack bars, as well as heat & eat options, both savoury and sweet.

According to Euromonitor, the global health and wellness snacks market is forecast to reach $98 billion by 2025, growing at a rate of CAGR 5.8% between 2020 and 2025. The health and wellness sector is on the rise and is set to continue growing as attitudes towards snacks and health change.

Taste, nutrition and convenience are the three most important factors in choosing a snack. With this in mind, we’re seeing an industry-wide conscious effort to reduce sugar content; an increase in functional ingredients such as turmeric, hemp and ginger; lower carbohydrate options; plant-based mini-meals, protein-packed snacks and products designed to support a healthy gut.

Top-selling snacks

Top-selling snacks

Make sure you’re making the most of the snackification trend by stocking up on these top-selling snacks:

  • CLIF Bar – The CLIF Bar range is plant-based, on-trend and made with organic ingredients, making it the perfect grab n’ go energy bar.
  • Vege Chips – A globally recognised and much-loved brand that produces delicious, gluten-free, better-for-you snacks.
  • gimMe – With massive consumer demand for low calorie, nutrient-rich snacks, gimMe answers the call with high quality, irresistible healthy seaweed snacks.
  • Keto Naturals – The innovative snacks from Keto Naturals provide convenience and choice, with simple, clean ingredients. They’re vegan, low carb and gluten free, offering the ‘keto dieter’ and health enthusiasts a snack option for both sweet or savoury tastes
  • Upton’s Real Meal Kits – Ready in one minute, Upton’s Real Meal Kits are vegan friendly, made with real, recognisable ingredients and are available in two classic meals.
  • East Bali Cashews – This sustainable company produces a range of mouth-watering, plant-based nutty snacks in attractive packaging with a great price point!
  • Botanika Blends – From their range of deliciously flavoured Plant Proteins to the high-protein, probiotic porridge range, Botanika Blends has meal-time convenience covered.
  • Noble Jerky Vegan Jerky – These high protein eats are made from premium marinated and seasoned tempeh for an all natural, non-GMO, plant-based snack.

Make the most of the snackification trend

We stock these leading brands and hundreds more to help you stay ahead of the trends. Simply order online anytime! You can view our entire range of snack items by selecting ‘Snacks’ in the categories menu. Not yet registered with us? Sign up here!

Sources: Roy Morgan, 2020, Euromonitor International, 2021

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