THIS YEAR THE GLOBAL BABY CARE MARKET IS ESTIMATED BY STATISTA (2016) TO REACH $66.8 BILLION IN SALES. DO YOU WANT TO TAP INTO THIS HUGE MARKET? ARMED WITH THESE FACTS, YOU’LL HAVE THE OPPORTUNITY TO ENCOURAGE ADDITIONAL ACURE ORGANICS PURCHASES IN YOUR STORE.
In a highly demanded category and a highly competitive one, ACURE Organics has ensured their brand holds strong (not to mention many) unique selling points. Whether it’s questions your customers have already asked or whether you’d rather be proactive and share the facts before they ask – this blog is full of ACURE Organics’ answers to frequent questions in the baby range category.
Which ACURE Organic products are most-loved by Mums?
Brightening Facial Scrub and Brightening Face Mask are a treat for the complexion during pregnancy. Argan Oil Towelettes also make a healthy cleanse quick and easy for on-the-go Mums.
ACURE Organics range of different Argan Oils help a growing baby bump to keep cellular fluidity in abundance and ward off stretch-marks.
4-in-1 Foamers are loved by Mums because of their versatility. They’re shampoo, body wash, bubble bath and hand soap, all in one. Made with fermented sugar soap they effectively cleanse and foam while leaving the skin’s delicate pH intact.
What ingredients should a mother be looking to avoid during and post-pregnancy?
ACURE Organics avoid certain ingredients to ensure their products are safer for your customers.
The following ingredients are never used in any of their products:
BETA HYDROXY ACIDS:
While the most commonly seen is salicylic acid, other beta hydroxy acids also include 3-hydroxypropionic acid, trethocanic acid and tropic acid. They can also be listed as related substances like salicylate, sodium salicylate and willow bark extract.
NOTE: Alpha hydroxy acids like lactic and glycolic are not Beta Hydroxy Acids and are safe for effectively helping address blemishes.
During and post pregnancy ACURE Organics recommend avoiding retinol which includes vitamin A, retinoic acid, retinyl palmitate, retinaldehyde, adapalene, tretinoin, tazarotene and isotretinoin.
Soy has isoflavones, a type of phytoestrogen found in plants, aka plant estrogen. It mimics and blocks estrogen and luteinizing hormone and suppresses testosterone in the human body.
HARMFUL CHEMICAL SUNSCREENS:
ACURE Organics suggests that your customers avoid any sunscreen that contains avobenzone, homosalate, octisalate, octocrylene, oxybenzone, oxtinoxate, menthyl anthranilate and oxtocrylene. Instead encourage them to stick with the mineral based alternatives like non-nano zinc-oxide.
ALUMINUM CHLORIDE HEXAHYDRATE:
Quite commonly found in antiperspirant, Aluminum Chloride Hexahydrate can also be listed as aluminium chlorohydrate.
Used as a lightening agent, ACURE Organics suggests you encourage customers to avoid hydroquinone, idrochinone and quinol/1-4 dihydroxy benzene/1-4 hydroxy benzene.
Toluene, Phthalate (diethyl and dibutyl especially) and Formaldehyde (also seen as quaternium-15, dimethyl-dimethyl (DMDM), hydantoin, imidazolidinyl urea, diazolidinyl urea, sodium hydroxymethylglycinate or 2-bromo-2-nitropropane-1,3-diol (bromopol) should also be avoided.
Usually Diethanolamine or DEA is found in hair and body products. It may also be listed as diethanolamine, oleamide DEA, lauramide DEA and cocamide DEA on ingredient labels.
This ingredient is unfortunately found in all kinds of cosmetics, bath products, hair products and spray self-tanners but thankfully isn’t found in any ACURE Organic products.
ACURE Organics suggests that preservatives listed as propyl, butyl, isopropyl, isobutyl and methyl parabens on labels should not be used by your consumers during and post pregnancy.
What ingredients should a Mum be looking to use during and post-pregnancy?
As all sorts of issues with skin and hair arise during the hormone changes of pregnancy. During this time your customers may be looking to alter their normal regimes to cater for the changes and help solve the issues that do arise.
While altering a regular beauty routine may prove difficult, reassure your customers that it can be successfully done if using high quality, trusted brands like ACURE Organics.
ACURE Organics products are made with nutritious ingredients that ensure the end products have a bold effect on the skin and hair.
During and post pregnancy, ACURE Organics suggest that your customers use products with the following ingredients:
Probiotics in skincare offer anti-inflammatory properties, and can also act as antimicrobials, which help with skin issues including acne and rosacea.
ESSENTIAL FATTY ACIDS:
Essential fatty acids like borage, argan, rosehips, pumpkin seed oils and vitamin E are helpful ingredient for the skin and hair and are used across ACURE Organics range.
Including superfood actives like Chlorella Growth Factor from blue-green algae, fruit and tea-based antioxidants as well as vitamin C in their formulas makes ACURE Organics range highly nutritious for the skin.
ALPHA HYDROXY ACIDS:
While ACURE Organics do suggest that salicylic acid is avoided, they say that Alpha Hydroxy Acids like lactic and glycolic are amazing for skin during and post pregnancy.
PLANT STEM CELLS:
Using plant stem cell science, ACURE Organics are able to amplify the potency of the ingredients used in the range. This method helps to drive skin care performance by supporting the skin’s dermal stem cell activity and optimal protection of cellular regeneration, collagen and hydration without any chemical or hormonal disruption.
What are the specific ingredients Mums should avoid using on their baby?
ACURE Organics avoids using any harmful ingredients in their baby care range, so your customers can rest assure that none of the following ingredients will ever be found in the range:
Ingredients like parabens, phthalates, petrochemicals (including petroleum jelly and mineral oil), dyes and synthetic fragrances can become estrogenic in the body and cause toxic load. Because they can’t be easily metabolized by the body, even in adults, ACURE Organics suggests that the use of these ingredients in your customers’ baby care regime is avoided.
HARMFUL CHEMICAL SUNSCREENS:
ACURE Organics only recommend using mineral sun block like Zinc Oxide on babies and all other harsh chemical sunscreens should be avoided.
EIGHT COMMON ALLERGENS:
Milk, egg, fish, shellfish, tree nuts, peanuts, wheat and soy are the eight common allergen and will never be found in the ACURE Organics range to lessen the chance of an allergic reaction.
Are there any uncommonly known ingredients that should be avoided during and post pregnancy?
These are naturally-occurring plant nutrients but they exert an estrogen-like action on the body.
Ingredients like lavender and tea tree essential oils as well as soy, which exist even in other natural baby care brands are not present in the ACURE Organics baby care range.
While these phytoestrogenic ingredients can play a beneficial role later in life (e.g. during menopause), for a developing fetus and baby, excessive estrogen while developing may lower birth weight, affect subtle neurohormonal and behaviour changes, sex organ development and timing of the onset of puberty.
What are the key ingredients Mums should be using on their baby?
ACURE Organics suggest your customers use simple, nourishing and soothing ingredients like aloe, shea butters and non-nut oils like olive, pomegranate, borage and pumpkin seed oils that are high in beneficial essential fatty acids and vitamin E on their baby.
Non-nano zinc oxide is also a fantastic ingredient that can help with sun protection and to heal broken and irritated skin, like diaper rash.
As customers start to pay more attention to ingredients when buying personal care for their children and during pregnancy, the natural category including brands like ACURE Organics have grown further in popularity.
Items that are multifunctional and healthy while at an affordable price are ACURE Organics best-sellers across the baby range, as they offer customers ease and affordability in one.
ACURE Organics always focuses on formulas that are affordable and effective but most importantly healthy for the body, no matter what stage in life your customers are at.
“We wanted to create a line of baby care products that are extremely multi-functional, to eliminate excess product and packaging, while keeping it very simple and light for the family budget” – ACURE Organics.
All ACURE Organics baby formulas are USDA and NSF certified organic, free of all eight common allergens and are non-estrogenic, leaving out any trace of even lavender, tea tree and soy-based phytoestrogens.
To learn more about the ACURE Organics range you can contact our customer service team.
If you’d like to add the range to your order you can do so easily anytime on our online shop.
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