COLOUR BLOCKING MERCHANDISE FOR MAXIMUM IMPACT

Everyone and everything is constantly competing for the attention of consumers. To win a consumer’s interest, retailers must stand out in some way. Especially if it’s to distract them away from their smartphones! 

One of the most effective ways to catch your customers’ attention is by understanding and implementing engaging visual merchandising. One technique that’s effective and affordable is called colour blocking.   

Colour blocking utilises colour to improve the way the products are displayed. The products look neat and organised, giving the impression that the products are fresh and enhances the overall quality feel of the store. 

Colour blocking has also been proven to encourage shoppers to look through more stock – causing them to notice and purchase products which would otherwise be ignored! 

Colour block merchandising
Image: Fabric Blog, UK

HOW TO COLOUR BLOCK YOUR MERCHANDISE

Most products use distinct colours to differentiate their flavours, scents etc. Utilise this to your advantage, especially with brands that use high-impact colours. A great example of this is ACURE

acure-seriously-soothing-range

For best results, merchandise your colours based on either a theme i.e. Christmas colours; by their colour-branded product ranges i.e. the ACURE Seriously Soothing product range; or by arranging the colours in a layout that suits the weather season. Yes, the temperature plays a role! 

According to Dotactiv, placing products from left to right from darkest to lightest during winter and reversing them during summer feels more natural for your customers, as they read from left to right. 

If you haven’t played around with colour in your merchandising before, try this example as a start:

  1. Place colours from left to right and bottom to top, 
  2. Keep the darker colours on the left, getting lighter as you move right,
  3. and place the darker colours on the bottom, lighter colours on top.

This is what it will look like with a sample of items from the ACURE range:

acure-colour-blockingAlternatively, you can stack your colours vertically from left to right, with the darkest colours on the left, moving to pastels and lighter colours as you progress to the right. Remember to reverse the colours for the colder months!

acure-colourblocking

If you merchandise your ACURE stock or any of our other brands this way, we would love to see and share it! Send us your photos via direct message on Instagram @unique_health_products

Be inspired with colour this season and display your most eye-catching colourful brands front and centre to welcome in Spring! Need to stock up? Order online 24/7 or call one of our lovely sales team members on 1800 787 904. Don’t have an account with us yet? Register here.

Naturally Good Expo 2017 Proves a Knock Out

KNOWN FOR BRINGING TOGETHER RETAILERS, DISTRIBUTORS, BRAND OWNERS AND NATURAL HEALTH INDUSTRY EXPERTS, THE NATURALLY GOOD EXPO 2017 DID NOT DISAPPOINT!

This year Unique went bigger and better, bringing hundreds of brands and thousands of products to display. The team also offered hours of tastings and sampling, countless amounts of generous goodies bags and Dale (UHP Managing Director) and the team shared the wealth of knowledge gained from being in the industry for over three decades.

For those who were amongst the 6,322 who attended The Naturally Good Expo in Sydney, it was fantastic to meet you and discuss our industry trends and what’s new!

As the biggest trade show in the Southern Hemisphere for everything healthy we were thrilled to be surrounded by like-minded professionals.

For those who unfortunately were unable to make it this year, we’ll catch you up on what you missed.

Naturally Good 2017 is the ONLY place to see, taste, sample and order the newest, latest-trending and in demand products your customers want!

Every year we aim to bring Unique’s diversified, fun culture, expert customer service and strong business ethics to the expo. For those of you that have toured our Sunshine Coast headquarters, you’d know it’s not an easy task!

With over 300 exhibitors, it was one busy environment. We designed our stand specifically to create a space that was easy for our visitors to see, touch, taste and interact with our company and the brands we represent. From the green foliage to the clear signage, the space was designed to help our visitors find exactly what was needed while also understanding our natural origins and what we stand for.

We had every category covered: active nutrition, grab n’ go, healthy snacks and drinks, superfoods, natural remedies, pantry and body + hair care.

What was available for tasting and sampling?

Naturally Good Expo

Our tasting and sampling booth was a huge hit!
Top-selling brands travelled as far as Indonesia, Japan and the USA to showcase their ranges of delicious, nutritious food and innovative natural beauty, body care and remedies at Unique’s Naturally Good Expo stall.

Products that were featured in our tastings included:

CLIF Bar – New Cool Mint Chocolate Bar
Little Zebra Chocolates – Sugar-free chocolate range
Vego – The best vegan chocolate in the world
Monica’s Mixes – Protein Patty Mix
The Protein Bread Co – Low carb, high protein bread
Alps Water Filter – A consistent top-selling water purifier
East Bali Cashews – Sustainable flavoured cashews
Seaweed Superfood Co. – Spiced Turmeric Popcorn
2die4 Live Foods– Activated Tamari Almonds
Minor Figures – Award-winning cold-pressed coffee
The Ginger People – Gin Gins and Ginger Rescue
Pure Fields – Coconut Chips
Alter Eco – Fair Trade Chocolate
Bounce – Plant Power Balls
Zen Green Tea– Matcha Green Tea Powder
Natural Evolution –  Green banana flour and resistance starch
The Whole Foodies – Kelp Noodles
Alchemy Cordials – Kyoto Matcha Elixir
Golden Grind – Turmeric Blend
Nakula – Coconut Water

Products that were featured in our sampling included:

Acure Organics – Natural skincare
Amazing Oils – Magnesium range
Cellfood – Remedies
My Magic Mud – Activated Charcoal Toothpaste

What was in our goodies bags?

On top of all our tastings and sampling, generous goodies bags were given out filled with our top-selling and new products. Full sized products, sample sizes and brochures filled with information, they really had it all!

Brands that featured in our goodies bags included Little Mashies, Tooshies By Tom, ACURE Organics, Nature’s Gate, The Whole Boodies, My Magic Mud, Alchemy, Redmond, Amazing Oils, Mingle, Comvita, Dr Superfoods, The Natural Family Co., The Ginger People, Epic, Power Super Foods, Protein Supplies Australia, Dr Organic, Hanami, Cellfood, Nuun, CLIF Bar, Bragg, Health 2U, Point Pharma, Amazonia, Skin B5, Giovanni,  Minor Figures and Essential Oxygen.

All the new brands and products received lots of hype, in particular, Upton’s Naturals, East Bali Cashews Granola, Chef Soraya, Monica’s Mixes Protein Patty Mix as well as the new ACURE Organics facial wipes and My Magic Mud Activated Charcoal Toothpaste.

Golden Grind even won best beverage product at The Naturally Good Expo 2017!

The Naturally Good Expo

Trends that proved to be booming at the expo included vegan snacks, nutrient-dense foods, healthy grab n’ go and healthy speed scratch.

If you did miss us this year, you may want to know – will Unique be back? It’s a definite for us!

We can’t wait to do it all again. Next year will be bigger and better again, and we look forward to bringing our new exciting products along for you to taste, touch, try and discover!

Naturally Good Expo is the one place where retailers can research all the different products and trends in our industry in just two days. Even if you had to travel from the other side of the country, we highly recommend it!

Find out more about the Naturally Good Expo here.

Get Sales Going Gaga in An $66.8 Billion Category with ACURE Organics

THIS YEAR THE GLOBAL BABY CARE MARKET IS ESTIMATED BY STATISTA (2016) TO REACH $66.8 BILLION IN SALES. DO YOU WANT TO TAP INTO THIS HUGE MARKET? ARMED WITH THESE FACTS, YOU’LL HAVE THE OPPORTUNITY TO ENCOURAGE ADDITIONAL ACURE ORGANICS PURCHASES IN YOUR STORE.

In a highly demanded category and a highly competitive one, ACURE Organics has ensured their brand holds strong (not to mention many) unique selling points. Whether it’s questions your customers have already asked or whether you’d rather be proactive and share the facts before they ask – this blog is full of ACURE Organics’ answers to frequent questions in the baby range category.

Which ACURE Organic products are most-loved by Mums?

Brightening Facial Scrub and Brightening Face Mask are a treat for the complexion during pregnancy. Argan Oil Towelettes also make a healthy cleanse quick and easy for on-the-go Mums.

Acure Organic - Baby Care

 

ACURE Organics range of different Argan Oils help a growing baby bump to keep cellular fluidity in abundance and ward off stretch-marks.

Acure Organics - Baby Care

4-in-1 Foamers are loved by Mums because of their versatility. They’re shampoo, body wash, bubble bath and hand soap, all in one. Made with fermented sugar soap they effectively cleanse and foam while leaving the skin’s delicate pH intact.

Acure Organics - Baby Care

What ingredients should a mother be looking to avoid during and post-pregnancy?

ACURE Organics avoid certain ingredients to ensure their products are safer for your customers.
The following ingredients are never used in any of their products:

BETA HYDROXY ACIDS:
While the most commonly seen is salicylic acid, other beta hydroxy acids also include 3-hydroxypropionic acid, trethocanic acid and tropic acid. They can also be listed as related substances like salicylate, sodium salicylate and willow bark extract.

NOTE: Alpha hydroxy acids like lactic and glycolic are not Beta Hydroxy Acids and are safe for effectively helping address blemishes.

RETINOL:
During and post pregnancy ACURE Organics recommend avoiding retinol which includes vitamin A, retinoic acid, retinyl palmitate, retinaldehyde, adapalene, tretinoin, tazarotene and isotretinoin.

SOY:
Soy has isoflavones, a type of phytoestrogen found in plants, aka plant estrogen. It mimics and blocks estrogen and luteinizing hormone and suppresses testosterone in the human body.

HARMFUL CHEMICAL SUNSCREENS:
ACURE Organics suggests that your customers avoid any sunscreen that contains avobenzone, homosalate, octisalate, octocrylene, oxybenzone, oxtinoxate, menthyl anthranilate and oxtocrylene. Instead encourage them to stick with the mineral based alternatives like non-nano zinc-oxide.

ALUMINUM CHLORIDE HEXAHYDRATE:
Quite commonly found in antiperspirant, Aluminum Chloride Hexahydrate can also be listed as aluminium chlorohydrate.

HYDROQUINONE:
Used as a lightening agent, ACURE Organics suggests you encourage customers to avoid hydroquinone, idrochinone and quinol/1-4 dihydroxy benzene/1-4 hydroxy benzene.

SYNTHETIC FRAGRANCES:
Toluene, Phthalate (diethyl and dibutyl especially) and Formaldehyde (also seen as quaternium-15, dimethyl-dimethyl (DMDM), hydantoin, imidazolidinyl urea, diazolidinyl urea, sodium hydroxymethylglycinate or 2-bromo-2-nitropropane-1,3-diol (bromopol) should also be avoided.

DIETHANOLAMINE (DEA):
Usually Diethanolamine or DEA is found in hair and body products. It may also be listed as diethanolamine, oleamide DEA, lauramide DEA and cocamide DEA on ingredient labels.

DIHYDROXYACETONE (DHA):
This ingredient is unfortunately found in all kinds of cosmetics, bath products, hair products and spray self-tanners but thankfully isn’t found in any ACURE Organic products.

PARABENS:
ACURE Organics suggests that preservatives listed as propyl, butyl, isopropyl, isobutyl and methyl parabens on labels should not be used by your consumers during and post pregnancy.

What ingredients should a Mum be looking to use during and post-pregnancy?

As all sorts of issues with skin and hair arise during the hormone changes of pregnancy. During this time your customers may be looking to alter their normal regimes to cater for the changes and help solve the issues that do arise.

While altering a regular beauty routine may prove difficult, reassure your customers that it can be successfully done if using high quality, trusted brands like ACURE Organics.

ACURE Organics products are made with nutritious ingredients that ensure the end products have a bold effect on the skin and hair.

During and post pregnancy, ACURE Organics suggest that your customers use products with the following ingredients:

PROBIOTICS:
Probiotics in skincare offer anti-inflammatory properties, and can also act as antimicrobials, which help with skin issues including acne and rosacea.

ESSENTIAL FATTY ACIDS:
Essential fatty acids like borage, argan, rosehips, pumpkin seed oils and vitamin E are helpful ingredient for the skin and hair and are used across ACURE Organics range.

SUPERFOOD ACTIVES:
Including superfood actives like Chlorella Growth Factor from blue-green algae, fruit and tea-based antioxidants as well as vitamin C in their formulas makes ACURE Organics range highly nutritious for the skin.

ALPHA HYDROXY ACIDS:
While ACURE Organics do suggest that salicylic acid is avoided, they say that Alpha Hydroxy Acids like lactic and glycolic are amazing for skin during and post pregnancy.

PLANT STEM CELLS:
Using plant stem cell science, ACURE Organics are able to amplify the potency of the ingredients used in the range. This method helps to drive skin care performance by supporting the skin’s dermal stem cell activity and optimal protection of cellular regeneration, collagen and hydration without any chemical or hormonal disruption.

What are the specific ingredients Mums should avoid using on their baby?

ACURE Organics avoids using any harmful ingredients in their baby care range, so your customers can rest assure that none of the following ingredients will ever be found in the range:

SYNTHETIC INGREDIENTS:
Ingredients like parabens, phthalates, petrochemicals (including petroleum jelly and mineral oil), dyes and synthetic fragrances can become estrogenic in the body and cause toxic load. Because they can’t be easily metabolized by the body, even in adults, ACURE Organics suggests that the use of these ingredients in your customers’ baby care regime is avoided.

HARMFUL CHEMICAL SUNSCREENS:
ACURE Organics only recommend using mineral sun block like Zinc Oxide on babies and all other harsh chemical sunscreens should be avoided.

EIGHT COMMON ALLERGENS:
Milk, egg, fish, shellfish, tree nuts, peanuts, wheat and soy are the eight common allergen and will never be found in the ACURE Organics range to lessen the chance of an allergic reaction.

Are there any uncommonly known ingredients that should be avoided during and post pregnancy?

PHYTOESTROGENIC INGREDIENTS:
These are naturally-occurring plant nutrients but they exert an estrogen-like action on the body.

Ingredients like lavender and tea tree essential oils as well as soy, which exist even in other natural baby care brands are not present in the ACURE Organics baby care range.

While these phytoestrogenic ingredients can play a beneficial role later in life (e.g. during menopause), for a developing fetus and baby, excessive estrogen while developing may lower birth weight, affect subtle neurohormonal and behaviour changes, sex organ development and timing of the onset of puberty.

What are the key ingredients Mums should be using on their baby?

ACURE Organics suggest your customers use simple, nourishing and soothing ingredients like aloe, shea butters and non-nut oils like olive, pomegranate, borage and pumpkin seed oils that are high in beneficial essential fatty acids and vitamin E on their baby.

Non-nano zinc oxide is also a fantastic ingredient that can help with sun protection and to heal broken and irritated skin, like diaper rash.

 

As customers start to pay more attention to ingredients when buying personal care for their children and during pregnancy, the natural category including brands like ACURE Organics have grown further in popularity.

Items that are multifunctional and healthy while at an affordable price are ACURE Organics best-sellers across the baby range, as they offer customers ease and affordability in one.
ACURE Organics always focuses on formulas that are affordable and effective but most importantly healthy for the body, no matter what stage in life your customers are at.

“We wanted to create a line of baby care products that are extremely multi-functional, to eliminate excess product and packaging, while keeping it very simple and light for the family budget” – ACURE Organics.

All ACURE Organics baby formulas are USDA and NSF certified organic, free of all eight common allergens and are non-estrogenic, leaving out any trace of even lavender, tea tree and soy-based phytoestrogens.

To learn more about the ACURE Organics range you can contact our customer service team.
If you’d like to add the range to your order you can do so easily anytime on our online shop.

Not a Unique Health Products customer? It’s easy to start your prepaid or credit account with us online here.

Brand News – Summer 2017

THE LOOP KEEPS YOU UP TO DATE WITH THE LATEST NEWS ON THE BRANDS UNIQUE DISTRIBUTES.

From branding updates and packaging alterations to price changes, the major brand news for the quarter is covered right here.

For any brand change queries that aren’t covered below please contact us.

 

ENVIRO OFFER A WHOLE NEW HOLISTIC EXPERIENCE

Customers can now relax, moisturise, cleanse and energise with Enviro’s new shower filter now including a bonus aromatherapy ring. Enviro have also freshened up the packaging to give it an attractive, new look.

Enviro - Brand News

EXTRAORDINARY FOODS KALE CHIPS + PROBIOTICS

To keep at the forefront of the gut health trend, Extraordinary Foods have added probiotics to all three delicious, prebiotic-filled kale chip flavours. The packaging has also been updated to further improve the product freshness.

Extraordinary Foods - Brand News

GOODIE BALLS ADD GOODNESS INSIDE AND OUT

It’s good news all round for Goodie Balls. Not only has the recipe been slightly altered for a new and improved flavour, but the packaging has also been updated. The tasty Goodie Balls are now sourcing biodegradable, BPA Free packaging.

 Goodie Balls - Brand News

ACURE ORGANICS DROP PRICES

You can now get a selection of top-selling hair and beauty products from ACURE Organics for less. They’ve dropped the RRP and wholesale pricing on 17 SKUs, including their new 2-in-1 Shampoo and Conditioners, making them even more competitive.

 Brand News - Acure

NEEK ‘WHOLE LOTTA ROSIE’ MAKEOVER 

Neek have replaced Whole Lotta Rosie Lipstick with Pash Lipstick. The new Pash has a similar colour to what Whole Lotta Rosie offered, however the undertones have be changed from orange to brown to help the lipstick appeal to a broader audience.

 Brand News - Neek

KIN KIN TEA TAKE TO THE TRIANGLE

Kin Kin Tea have switched to plant based, pyramid tea bags. This allows the tea leaves to infuse more effectively then round bags, creating a stronger tea.

Kin Kin- Brand News

The Naturally Good Expo Exceeds Expectations

ONLY IN ITS SECOND YEAR, THE NATURALLY GOOD EXPO WAS YET AGAIN AN INCREDIBLE SUCCESS!

Over 3,000 people flocked to Sydney’s Royal Hall of Industries to attend Australia’s largest business event for the natural products industry on 1-2 May, 2016.

It brought the latest innovations in natural, organic and healthy products, plus industry experts together to reveal what’s to come in the industry.

Occupying one of the largest stands at the event, Unique was so incredibly proud to have the space to showcase such a huge array of amazing products from hundreds of our brands including CLIF Bar, 2die4 Live Foods, Acure Organics, Alter Eco, Amazing OilsBragg, Blue Dinosaur, Bounce,  Cellfood, Chimes, Comvita, Dr Organic, Dr SuperfoodsEast Bali Cashews, Epic,  Eco Teas, Eden Health Foods, Extraordinary FoodsFood Matters, Gimme, Giovanni, Hope’s ReliefKombucha Max, Monica’s Mixes, My Magic MudNatracareNakula, Natural EvolutionNecta, NTS Health, Protein Supplies Australia, Power Super Foods, ProTingsPure Sports NutritionSchmidt’s, SilvercareSpreyton Fresh,  Teff Tribe, The Chocolate Yogi, Wholesome Chow, Wotnot, Yogi Tea, Zen Matcha Green Tea and lots more!

This year, thanks to dedicated staff
and suppliers, we were lucky enough
to take home the Best Stand Award.

For those who did come and visit the Unique stand, it was fantastic to see you. If you missed it, there’s always next year! With the event organisers promising it will be even bigger and better in 2017, we’ve already secured our spot and just like many that did attend, we can’t wait to do it all again!

 

Mark it on your calendars now, The Naturally Good Expo will be back 4-5 June, 2017 at ICC Sydney, Darling Harbour. You won’t want to miss it!

You can find out all you need to now about next years event here.

Contact us with your photos and feedback – we’d love to hear from you!

4 Sustainable Brands to Grow Greener Sales

CUSTOMERS ARE EXPOSED TO THE WORDS SUSTAINABLE AND SUSTAINABILITY ALMOST DAILY. SO WHAT EXACTLY DOES IT MEAN TO BE SUSTAINABLE AND DO CUSTOMERS ACTUALLY CARE ENOUGH TO BE BUYING SUSTAINABLE BRANDS?

Sustainable living is following a lifestyle that doesn’t harm society or culture by living within the means of the environment. It’s about taking what we need to live now, without jeopardising the needs of future generations.

Customers may think grabbing a plastic bottle from a café seems like a great idea for today, but fast forward hundreds or even thousands of years and that same plastic bottle is still sitting in landfill, still not decomposed. It’s not a very environmentally conscious decision. Many do know the hard truths. It’s simply that consumers want what benefits their needs today.

Sustainable advocates want customers to think more about where their food, clothes, energy and other products come from and where they’ll end up. In an ideal world, priority would lie here, over price or customer benefit. Although we know this is not the case with the majority.

Most customers make purchase decisions based firstly on the benefits that a product can offer them. However, what’s great news is that sustainability is also high on the list of what consumers want.

65% of customers say “they feel a sense of responsibility to purchase products that are good for the environment and society”.*

Not only are they opting for products that benefit themselves as well as the environment, consumers are also willing to pay more for sustainable products.

A recent Nelson survey identified that 50% of global consumers would choose a brand that have implemented programs to give back to society over non-sustainable competitors, even if the price was higher.

So what does this mean for sustainability and more notably what does it mean for you and your business?

It’s clear consumers are interested in sustainable products, but be selective with what you offer to ensure it first benefits the customer, then benefits the environment. Four brands that do this extremely well are Acure, Eco Store, Cheeki and Organic Essence.

 

AS ACURE SAY ‘IT’S NOT ENOUGH TO BE NATURAL, IT ALSO HAS TO WORK’.
Acure’s range offers customers high quality facial, body and hair care, combining natural ingredients with the latest in plant stem cell science. On top of offering quality products, Acure is committed to sustainable practices.

They have planted over 20,000 trees, the office is ‘paperless’ and is 100% solar and wind powered. All Acure products are 100% biodegradable, with green packaging and are free from harmful plastic microbeads.

On top of this, the brand supports many charities that are dedicated to protecting our environment such as Teens Turning Green, Trees for the Future, Water.org and BEAT THE MICRO BEAD.

Acure Blog Post

 

 

ECOSTORE HAVE EARNT THEIR NAME AS AN ECO-BRAND
Ecostore offer a huge range of natural and sustainable cleaning, body and
baby care products.

When developing their products, they use sustainably-sourced plant and mineral based ingredients over petrochemical ingredients whenever possible. All of their ingredients are assessed for sustainability, biodegradability, safe environment ratings and suitability for septic tanks and greywater systems. On top of this, the packaging is made from a mix of recycled and recyclable materials.

Ecostore also carry ISO14001, Diamond Enviromark and carboNZero certifications that guarantee that their products are made with respect and care for
the environment.

Ecostore Blog Post

 

 

IT’S ALWAYS A GREEN DRINK WITH CHEEKI
Behind these Cheeki, brightly designed re-usable bottles is a sustainable solution to one-use plastic bottles. Healthy, environmentally friendly and cost effective, Cheeki bottles are great example of a brand that benefits the consumer as well as
the environment.

The brand offers BPA free, reusable stainless steel bottles, insulated bottles, sports bottles, protein shakers, coffee mugs and insulated flasks in heaps of different
eye-catching designs. Cheeki has also been working with charities such Take 3 and Two Hands, who are committed to cleaning up our environment and
reducing plastic.

Cheeki Blog Post

 

 

ORGANIC ESSENCE IS MAKING DEODORANT THAT SMELLS CLEANER
THAN EVER
The USDA certified organic range of deodorants from Organic Essence are free from synthetic chemicals, GMOs, nanoparticles, parabens, propylene glycol, synthetic colours, synthetic fragrances, aluminium, EDTA, Triclosan and petro-chemicals.

Organic Essence products are also completely cruelty free and packaged in eco green, biodegradable, home compostable packaging.

On top of their countless efforts to develop a highly sustainable deodorant, Organic Essence offers customers all day protection with natural bacteria fighting, odour neutralising and natural conditioning ingredients.

Organic Essence Blog Post

 

Passionate about sustainability ourselves, Unique loves to support eco-friendly brands. Browse on our brands page to discover them all.

We also follow sustainable practices throughout our entire business, from using recycled toilet paper from Who Gives a Crap, through to printing our catalogues using vegetable-based inks on paper sourced from sustainably managed forests.

* Sustainable Advantage Group Australia, 2015.

ACURE – It’s Natural, It Works.

IT WAS ACURE ORGANICS CO-FOUNDER KRISTY GUERRA’S FIGHT TO HELP HER GRANDMOTHER IN HER DECADE-LONG BATTLE WITH CANCER THAT INSPIRED HER TO START THE INDUSTRY-LEADING SKINCARE COMPANY.

During this journey, Kristy found growing evidence of the correlation between chemical cosmetic ingredients and various health concerns. Kristy’s search for natural, effective alternatives in the skin care industry inspired her to start ACURE.

Jon and Kristy Guerra founded ACURE Organics on sustainable principles to provide the highest-quality, natural, certified organic and fair trade personal care products.

“I founded ACURE Organics as a way to honour my grandmother. I wanted to help raise money for breast cancer research and awareness, while also providing healthy products that promote healthier living and a greener planet.”

ACURE CEO and formulator Jon worked in the natural personal care industry for more than 17 years in product formulation and development, before Kristy convinced him he should be doing it for himself. Kristy has extensive experience in digital marketing, branding strategy, graphic design and copyrighting through her career working with a leading digital marketing firm in New York.

Kristy’s dirty secret is that she could not give up her conventional chemical salon shampoo chock full of nasty ingredients, which put Jon on a quest to create natural hair care that rivalled conventional in performance. ACURE’s top-selling hair care is the result. This was the birth of their mantra “It’s not enough to be natural, it also has to work.”

Jon and Kristy believe in pursuing a triple bottom line, whereby people and planet are just as important as profit.

Sustainability is entrenched into company culture and impacts every decision, including their achievement of becoming 100 percent carbon neutral through planting over 20,000 trees and the use of renewable energy. All products are 100 percent biodegradable; cardboard cartons are Rainforest Alliance Certified and bottles are recycled HDPE, PET or glass.

ACURE is a proud supporter of the Farmland Trust, which works to convert conventional farmland into certified organic farms and also sponsors small organic farmers in Panama and Costa Rica with microloans. ACURE donates all lip balm profits to breast cancer research; every body lotion sold plants a tree through Trees for the Future; and ten cents from every hair care unit sold goes to Water.org.
ACURE products are just like supplements for the skin, formulated using the same powerful nutrients you would eat to fuel the skin through nutrition-based skincare. Innovative plant stem cell technology is utilised to amplify the benefits up to 1000 times their natural bioavailability.