4 HEALTH RETAIL OPPORTUNITIES TO BOOST YOUR SALES

There is no doubt that the face of retail in Australia is evolving. There are hurdles to overcome… but there are also many opportunities, particularly for those in the booming health retail space.

Our Unique Health Products Sales Reps are on the road meeting with retailers every day. This gives them incredible insights into the current state of retail across a broad range of categories. 

One of those Sales Reps is Laura Collins. A qualified Nutritionist, Laura has been on the Unique team for more than seven years. She knows health retail inside and out and has her finger on the pulse for what’s trending in the industry.

So we sat down with Laura to get her take on the key opportunities for natural, organic, fair-trade and eco-friendly retail today.

1. CAPITALISE ON MARKET GROWTH

In recent years, the way consumers look at health has changed. Not only is the definition of health much broader, covering everything from immunity to wellness, mindfulness and lifestyle elements of health, but it is also more mainstream.

“There is an understanding and acceptance now that health food doesn’t just belong in a health food store ,” explains Laura. “Health food often has higher margins and offers consumers a point of difference. More and more grocery, pharmacy and other specialty retailers are taking on health food products in a big way.”

There are also a number of consumer trends that are driving this mainstream shift. Plant-based eating is on the rise, as are low-carb, low-sugar and keto diets. Consumers are also far more savvy about the sustainability of products and they are actively seeking out eco-friendly options.

“Consumers are looking to brands like Ethique to reduce their reliance on plastic, or RXBAR for their super clean and transparent ingredients lists. There is so much opportunity for retailers to capitalise on.”

2. INTEGRATE YOUR SHELVES

The traditional approach to health food in Australia has been segregation. But Laura argues that integration is the future. It’s an approach that has seen much success in the USA and UK. It’s what customers want… and it’s also good for business. 

“A lot of grocery stores have a health or gourmet section, but this can be quite limiting,” explains Laura. “In this case, only consumers who believe they can afford it head to that section. However, if your shelves are integrated and the health products sit alongside the rest of your range, you give customers more choice.

“I worked with some grocery stores in Sydney to integrate. The result was higher sales for those health products compared to similar stores in the same area that took a segregation approach. Where it makes sense to do so, weaving the products through the shelves can train the customer to purchase differently. Otherwise, you could be missing out on potential sales.”

Integration is better for sales and it’s also a better customer experience. By integrating all the options, from private label through to premium health brands, customers can make a simple decision without having to snake around different aisles.

3. EMBRACE NOOTROPICS AND ADAPTOGENS

Laura also asserts that the products with a hugely promising future are those with functional ingredients such as nootropics and adaptogens. 

“We are an increasingly stressed society and consumers are looking for products to help their health and immunity. Natural alternatives to help with these concerns are increasingly popular. Adaptogens – such as rhodiola or siberian ginseng – can be really helpful. People can have vitamin deficiencies but also mineral deficiencies so mineral rich supplements such as Evolution Botanicals Himalayan Shilajit or Supercharged Food Fulvic Humic Concentrate are popular.

We haven’t even scratched the surface on nootropics in Australia but these ingredients may help with focus, productivity and reducing brain fog.”

4. OFFER HEALTHY SNACKING

Keto and healthy snacks are two categories that Laura can see have a big future in the Australian market. With the popularity of keto diets and consumers reaching for convenience, brands and products that combine the two, such as Keto Naturals, HeroCup or VitaWerx, are ones you want to have on your shelves.

“Anything keto and any healthy, clean snacks are huge in health retail right now,” says Laura. “Consumers are looking for the convenience of being able to reach for snacks and products that they know are good for them. Other wellness products such as The Ginger People Ginger Shots and Alchemy Elixirs are also popular. 

“Consumers are looking for products that offer a boost to their health and that’s what our range of brands and products can offer.”

YOUR TRUSTED ADVISOR IN HEALTH RETAIL

At Unique Health Products we distribute hundreds of health and wellness brands across Australia. Whether you are trying to reach new customer segments or have existing customers crying out for more natural, organic, fair-trade and eco-friendly products, we stock the best. You can shop online with us 24/7 here, or call our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.

5 EMERGING TRENDS IN NATURAL HEALTH!

There’s an overarching theme emerging from this year’s events and it comes as no surprise — it revolves around preventative health, in particular, supporting the immune system. Aside from this, consumers are demanding even more from natural health brands and continue to seek out products developed with both a conscious and a specific purpose. Here are the top 5 emerging trends in natural health today:

SUPPLEMENTS-TREND

1. SUPPLEMENTS

Nutrition Business Journal estimates that sales of cold, flu and immunity supplements alone will reach $5.2 billion this year, with growth of 51.2% over 2019. The new awareness of immunity offers supplements an opportunity to be seen as more of a year-round
regimen than a seasonal response. Star ingredients in hot demand include pre and probiotics thanks to the increasing awareness around gut health and immunity. According to Mintel, the number of internet searches for gut health grew 669% last year!

Emerging-trends-beauty

2. HIGH-PERFORMANCE BEAUTY

The global natural and organic personal care market is expected to grow even faster than food – at a compound annual growth rate of 11.1% by 2026. But consumers are now looking for natural beauty products that go one step further than just “simple” and
“clean”. Technologically advanced, high-performing functional products are becoming more popular. The key to success is stocking a range of brands that are natural, trustworthy, transparent, and offer a point of difference with their chosen functional ingredients ie. vitamin C for anti-ageing and calendula to calm and soothe.

5-Emerging-Trends_Trending

3. PLANET OVER PERSONAL GAIN

More and more consumers are moving from individual-centric to planet-centric decision making. They are increasingly aware of and
concerned about sustainability issues and want the brands they trust to take appropriate actions to help reduce their impact. This spans across ingredient sourcing, packaging materials and actively giving back to charities and organisations making a difference.
The rising demand for locally sourced and Australian made products has also come to the forefront of late as consumers look
to support businesses closer to home. 90% of Australians aged 14+ say they are more likely to buy products made in Australia!

5 Emerging Trends_Trending5

4. FUNCTIONAL BEVERAGES

A growing number of consumers are looking to adjust their drinking habits by seeking out better-for-you options. Conscious
of excessive sugar intake and searching for products that do more than just hydrate, the functional beverage trend is gaining rapid
momentum. 80% of consumers in a recent FMCG survey said they were planning to eat and drink more healthily because of the recent pandemic. In particular, consumers are looking for drinks that will help support their immune system with drinks high in vitamin C, omega 3s and other ingredients for immune health.

5 Emerging Trends_Trending6

5. INGREDIENTS FOR DIY CREATIONS

Stress, anxiety and a strong desire to boost wellbeing and get a ‘feel good’ hit at home, has consumers increasingly eager to create their own home and personal care products such as face masks and cleaning products. Combined with a 44% increase in screen time and the popularity of DIY on social media, this trend offers consumers a triple-whammy ‘feel good’ effect thanks to a feeling of belonging, enjoying a personalised experience, and active participation in more sustainable consumerism.

Unique Health Products is home to many of the world’s biggest health and wellness brands. With more than 3,800 products in our warehouse, you can rest assured, if it’s trending, a top seller, or a product simply worth stocking on your shelves – we’ll have it! Ready to place an order? You can shop online with us 24/7 here, or call our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.

Sources: Play Market Research, 2020. Roy Morgan, 2019.

HEALTHY HOT DRINKS AND MORE!

As the seasons shift and we feel that chill in the air, your customers will be seeking the warmth and comfort of herbal teas, coffee and functional drinks – and eco-friendly cups to enjoy them in! 

Please their tastebuds with these healthy hot drinks and help them sip in style with this round up of offerings that nourish and inspire.

healthy-hot-drinks

Reusable Glass Cups

Available in an extensive range of colours and sizes, Joco Cups are hand-crafted from durable borosilicate glass and medical grade silicone. They’re 100% plastic-free!

Ayurvedic Tea

Yogi Tea’s extensive range is 100% certified organic and free of artificial additives and flavour enhancers. The outer packaging is recyclable, and the tea bag itself is completely compostable.

Reusable Pod

SealPod is the Nespresso® and Delonghi compatible coffee capsule that’s designed to last a lifetime! The starter kit contains one capsule, one silicone fresh cover, a coffee scoop (which doubles as a tamper) and 24 recyclable aluminium sticker lids.

A Golden Drop

100% Australian made Alchemy Golden Turmeric Elixir is caffeine free, gluten free, dairy free and vegan friendly, with 48mg of curcumin per serve. Simply add milk for a deliciously vibrant drink packed with functional ingredients.

DIY Tea

Urban Greens Grow Kits contain everything needed to grow and brew herbal tea! A great gift, the pack includes seeds, enamel mug, growing pot, organic soil, tea strainer and instructions.

World-class Coffee

Multi-award winning Montville Coffee is recognised for its balance, flavours and aromas. The beans and ground coffee are certified organic and certified Fairtrade. Available in three blends!

A Cracking Cuppa

Sourced from around the world, The Ministry of Tea boasts an exceptional range of certified organic teas and herbal infusions at a competitive price point of $7.95 RRP.

Let loose!

Kintra Foods premium organic Loose Leaf Tea range is made with high-quality ingredients that offer functional health benefits. Beautifully packaged, the glass jars are eye catching on the shelf.

Keto-friendly Creamer

All-natural Laird Superfood Creamers are vegan friendly and gluten free. Made with responsibly sourced ingredients, they contain all four MCTs, calcium and 72 trace minerals.

Sustainable Coffee Cups

Reusable Huskee Cups are sophisticated in design and help reduce waste. Made from up to 50% discarded coffee husk, the cups are durable, non-toxic and dishwasher friendly.

Sticky Chai

Made with certified organic, Fairtrade ingredients, The Fresh Chai Co. blends are stone ground then coated in honey or agave to preserve their aromatic flavour and health benefits.

A Perfect Matcha

Matcha Maiden Green Tea contains 137 times the antioxidants of standard green tea! Sourced from Kyoto, Japan, the leaves are 100% pure stone ground and certified organic.

Order your stock online today! Simply click here to login. If you haven’t yet signed up with us for an account, then you can do so here.

Body Boostin’ & Soul Soothin’ Seasonal Essentials

GET THE MOST OUT OF YOUR SALES AND TAP INTO BOTH SIDES OF YOUR CUSTOMERS’ LIVES – ‘THE FRESH, ENERGETIC SIDE OF LIFE’ AND ‘THE COOL, CALM, CONNECTED SIDE’.

Fill up your store with products that will feed your customers body and their soul. These seasonal essentials from favoured, quality brands are a breeze to sell.

BODY BOOSTIN’

GET MOVING

The active and adventurous moments in life need to be fuelled with the right nutrition. Consumers are turning to products that don’t just perform, but are also increasingly interested in natural sports nutrition products that show transparency with their ingredients.

1. CLIF Bar – Over 160% growth in the last year.
2. Nuun – #1 natural electrolyte sports drink tablet.
3. Protein Supplies Australia – Available in grab n’ go or bulk sizes.

Seasonal Essentials

NOURISH

Superfoods and wholefoods help to nourish the body with nutrients, antioxidants, vitamins and minerals. Brands that clearly call these benefits out on their products with clever, eye-catching packaging are sure to capture consumers’ interest.

1. The Whole Foodies – On-trend seaweed and kelp noodles.
2. Power Super Foods – Australia’s leading superfood pantry products.
3. Ancient Harvest – Gluten free, organic, superfood pasta.

Seasonal Essentials

BE WELL

As the cold and flu season approaches, your customers will be seeking products that keep immune systems strong, energy boosted and maintain overall health. Gut health is still an on-trend topic and globally renowned brands are always a trusted winner.

1. Eden Health Foods – Prebiotic and probiotic combination.
2. Comvita – Globally recognised brand.
3. NTS Health – High quality, unique holistic health products.

Seasonal Essentials

SOUL SOOTHIN’

TRENDY TURMERIC

If there’s one trend that’s going to bring bright sales, turmeric’s the one to keep your eyes on and your shelves full of. This golden spice is captivating consumers far and wide. They can’t get enough of it’s soothing, earthy, spiced flavour and numerous health benefits it offers. Read how turmeric is worth it’s weight in gold.

1. Golden Grind – Boldly-marketed, delicious, superfood drink.
2. Alchemy – 100% natural liquid turmeric elixir.
3. Taka Turmeric – Organic turmeric, on-trend drinking powders.

Seasonal Essentials

DESIRED READS

When soothing their soul, your customers may seek answers to their health and wellness questions. Help them by offering books from best-selling, credible influencers to give them all the knowledge they need and some delicious recipes. Guides to wellness are also great entry level products for converting consumers to a healthier lifestyle.

1. The Happy Life – Written by health and wellness influencer Lola Berry.
2. The Healthy Life – Top-selling recipe book from Jessica Sepel.

Seasonal Essential

NUTRITIOUS BAKING

When baked goods taste delicious and are full of nourishing ingredients, you’ve got a winner in the eyes of (it would almost be safe to say all) consumers. Couple this with the current speed scratch trend, and stocking up on easy to make mixes with real, natural, nutritious ingredients seems like a no-brainer.

1. Monica’s Mixes – Gluten free, vegan wholefood mixes.
2. Wholesome Chow – Over 13% bi-annual growth.
3. Bake Mixes – Brightly packaged, organic speed scratch staples.

Seasonal Essentials

What’s ‘speed scratch’?
It’s the on-trend movement where consumers are looking for pre-prepared, convenient mixes to add in healthy ingredients of their own and create fast, healthy, transparent food.

Discover the full brand range that Unique Offers here. Or if you already have an account with us, jump onto our online shop to order and browse our full range offerings.

Turmeric – It’s Worth Its Weight in Gold

TURMERIC HAS BOUNDED BEYOND BEING JUST A SPICE THAT ‘MAKES’ A CURRY, AS THE WORLD CATCHES ONTO ITS SEEMINGLY ENDLESS POSITIVE ATTRIBUTES.

According to google statistics, turmeric’s spotlight is brightening exponentially. Searches increased 56 percent between November 2015 and January 2016.

More and more people are looking into turmeric and are interested in discovering the benefits it offers the body.

The turmeric market is mainly driven by pharmaceutical and food categories with cosmetics following in third. A report conducted by Grand View Research (2016) identified that this humble spice has a big future ahead. The market is expected to witness high growth from 2016 through to 2022.

You can see the growth already happening with the sudden increase in brands that offer products with the golden ingredient – turmeric!

WHY THE GOLDEN SPICE IS TURNING HEADS
The benefits and uses of turmeric go on and on, but there are certain key selling points that are particularly radiating through to consumers. What are they? Thanks to the naturally occurring chemical compound called ‘curcumin’ found in turmeric, the golden spice offers medicinal properties such as anti-inflammatory and antioxidant properties.

The global curcumin market is expected
to reach USD $94.3 million by 2022,
according to Grand View Research (2016).

Some studies report that the anti-inflammatory and antioxidant properties that curcumin holds helps:

– Reduce inflammation and joint pain
– Accelerate wound-healing
– Potentially reduce effects of heart illnesses
– Provide therapeutic effects against certain illnesses
– Provide therapeutic effects for problem skin
– Aid with stomach problems, allergies, diarrhoea, heartburn, flatulence, bloating, liver ailments and more.

You can read more about this here.

WHAT’S PUSHING DEMAND?
Besides the obverse increased transparency of the spice’s benefits, Australians escalating interest in health is driving turmeric’s growth.
People don’t just want the spice; they also want what it symbolises.

With this spice they see transparency, health and a prevention product.

The golden spice perfectly reflects Australian consumers’ desires to be more health conscious, which is part of the growth that the healthy food product category is experiencing.

Euromonitor has estimated that global sales of healthy food products will reach USD$1 trillion in 2017. On top of wanting healthier choices, consumers say they’ll pay more for them.

The Nielsen’s 2015 Global Health & Wellness Survey identified that 88% are willing to pay extra for healthy food products. This is true from Generation Z to
Baby Boomers.

Forbes has clearly outlined this shift in consumers’ eating habits in this article.

With demand clearly identified and growth forecast far into the future, now’s the time to get turmeric into your store. But what brands and products should you stock in your store?

Pure Food Essentials, Alchemy, Golden Grind and Takka Turmeric are four brands that are on-trend, high quality and in-demand. While each of these brands use the golden spice as their hero ingredient, they all have clear unique selling points that also differentiate each from one another.

PURE FOOD ESSENTIALS
Pure Food Essentials supplies certified organic turmeric sourced from the rich, fertile mountains of Northern India. Consumers love the high quality and
generous size.

What they also offer is an oral dietary supplement – Turmeric Plus. The product is formulated as a liquid extract of the spice to enhance absorption of curcumin and allow consumers to more effectively gain its health benefits.

Pure Food Essentials

ALCHEMY
Golden Turmeric Elixir from Alchemy provides a burst of flavour and goodness. The all-natural blend combines turmeric, ginger, black pepper, cinnamon and organic vanilla to create an aromatic, antioxidant filled mixture. It can be added to any milk or mylk to create a healthy drink hot or cold.

Alchemy

GOLDEN GRIND
Trendy – this is the word that best describes Golden Grind. Not only do they fill their golden latte powders with on-trend ingredients, they have excellent marketing and eye-catching packaging which attracts a huge following.

They blend at least 60% of their natural, unmodified turmeric with 5% active curcumin into every packet. This brand is all about innovation, so they’ve gone beyond the classic and also offer a Chilli and Coconut Cacao turmeric golden latte powders.

Golden Grind is completely sugar free, vegan and is made with organic ingredients.

Golden Grind

TAKA TURMERIC
Taka Turmeric have crafted synergistic blends of turmeric, coconut and spices to bring consumers a treasure chest of taste sensations over-flowing with healthy ingredients. They’ve created a golden latte, a golden tea and even a golden smoothie blend.

These instant drinks are free of artificial additives, sweeteners, dairy and caffeine and are made with all natural ingredients, including certified organic Turmeric.

 

Tukka Turmeric

 

We can help you get these and 1000’s of other on-trend products onto your shelves and selling fast. Speak to our sales team and they’ll happily help with any of your queries.