Body Boostin’ & Soul Soothin’ Seasonal Essentials

GET THE MOST OUT OF YOUR SALES AND TAP INTO BOTH SIDES OF YOUR CUSTOMERS’ LIVES – ‘THE FRESH, ENERGETIC SIDE OF LIFE’ AND ‘THE COOL, CALM, CONNECTED SIDE’.

Fill up your store with products that will feed your customers body and their soul. These seasonal essentials from favoured, quality brands are a breeze to sell.

BODY BOOSTIN’

GET MOVING

The active and adventurous moments in life need to be fuelled with the right nutrition. Consumers are turning to products that don’t just perform, but are also increasingly interested in natural sports nutrition products that show transparency with their ingredients.

1. CLIF Bar – Over 160% growth in the last year.
2. Nuun – #1 natural electrolyte sports drink tablet.
3. Protein Supplies Australia – Available in grab n’ go or bulk sizes.

Seasonal Essentials

NOURISH

Superfoods and wholefoods help to nourish the body with nutrients, antioxidants, vitamins and minerals. Brands that clearly call these benefits out on their products with clever, eye-catching packaging are sure to capture consumers’ interest.

1. The Whole Foodies – On-trend seaweed and kelp noodles.
2. Power Super Foods – Australia’s leading superfood pantry products.
3. Ancient Harvest – Gluten free, organic, superfood pasta.

Seasonal Essentials

BE WELL

As the cold and flu season approaches, your customers will be seeking products that keep immune systems strong, energy boosted and maintain overall health. Gut health is still an on-trend topic and globally renowned brands are always a trusted winner.

1. Eden Health Foods – Prebiotic and probiotic combination.
2. Comvita – Globally recognised brand.
3. NTS Health – High quality, unique holistic health products.

Seasonal Essentials

SOUL SOOTHIN’

TRENDY TURMERIC

If there’s one trend that’s going to bring bright sales, turmeric’s the one to keep your eyes on and your shelves full of. This golden spice is captivating consumers far and wide. They can’t get enough of it’s soothing, earthy, spiced flavour and numerous health benefits it offers. Read how turmeric is worth it’s weight in gold.

1. Golden Grind – Boldly-marketed, delicious, superfood drink.
2. Alchemy – 100% natural liquid turmeric elixir.
3. Taka Turmeric – Organic turmeric, on-trend drinking powders.

Seasonal Essentials

DESIRED READS

When soothing their soul, your customers may seek answers to their health and wellness questions. Help them by offering books from best-selling, credible influencers to give them all the knowledge they need and some delicious recipes. Guides to wellness are also great entry level products for converting consumers to a healthier lifestyle.

1. The Happy Life – Written by health and wellness influencer Lola Berry.
2. The Healthy Life – Top-selling recipe book from Jessica Sepel.

Seasonal Essential

NUTRITIOUS BAKING

When baked goods taste delicious and are full of nourishing ingredients, you’ve got a winner in the eyes of (it would almost be safe to say all) consumers. Couple this with the current speed scratch trend, and stocking up on easy to make mixes with real, natural, nutritious ingredients seems like a no-brainer.

1. Monica’s Mixes – Gluten free, vegan wholefood mixes.
2. Wholesome Chow – Over 13% bi-annual growth.
3. Bake Mixes – Brightly packaged, organic speed scratch staples.

Seasonal Essentials

What’s ‘speed scratch’?
It’s the on-trend movement where consumers are looking for pre-prepared, convenient mixes to add in healthy ingredients of their own and create fast, healthy, transparent food.

Discover the full brand range that Unique Offers here. Or if you already have an account with us, jump onto our online shop to order and browse our full range offerings.

Generating Sales For Every Generation

WITH EACH GENERATION THERE ARE VARYING REASONS FOR WHAT HEALTHY FOODS ARE BOUGHT AND WHY.

While general research suggests that the younger generations are the prime target for health food purchases and are willing to pay more for such foods, it doesn’t mean you throw the towel in on sales from Generation X, Baby Boomers or the Silent Generation.

Learning more about the wants of each generation can help you increase your market knowledge and therefore understand how and what to sell to each target group. Below we’ve taken a closer look at each generation’s purchase decision barriers with healthy food and where they place their importance in the category.

 

GENERATION Z – AGED UNDER 22

30% of Generation Z see healthy food products as very important and 31% are very willing to pay a premium price for them.

BARRIERS
These consumers are not fond of the ‘one-stop-shop’ concept and will shop at several locations for specific goods.

OPPORTUNITIES 
41% are willing to pay a premium for sustainable products and 37% for gluten free products.

TRY THIS
Offer in store tastings of gluten free, sustainable products to get them in store and to increase their purchases, merchandise companion products together.

Generation Z - Products

 

MILLENNIALS – AGED 23-36

Millennials, these are the consumers that are changing food as we know it and driving demand for natural healthy foods. They are willing to pay a premium for such products and their focus is on quality over price.

BARRIERS
This consumer group have a strong need for simplicity and transparency with their food choices.

OPPORTUNITIES 
90% of this group use social media with a third saying it’s their preferred means of communication with a business. This consumer group are particularly interested in specialty foods with specific attributes, such as organic or natural.

TRY THIS
Use social media to create hype around the organic and natural products you stock.

Generation Millennials- Products

 

GENERATION X – AGED 37-51

For Generation X healthy attributes as very important and 50% of these consumers will read the nutritional panel before they purchase.

BARRIERS
74% are not willing to pay a premium for products that offer healthy attributes.

OPPORTUNITIES 
With a third of this group wanting to cook more and 63% of Generation X females express they have a love for cooking, products that nurture this will help break their purchase barriers.

TRY THIS
Host a cooking demonstration using good value, healthy convenience products. Hand out recipe cards and offer a discount on the products used.

Generation X - Products

 

BABY BOOMERS – AGED 52-66

Unlike millennials who are less married to the ‘one-stop-shop’ concept of shopping, Baby Boomers tend to purchase at one store for everything. They’re your big buyers and they’re also loyal.

BARRIERS
A majority (87%) of Baby Boomers don’t shop for premium brands and almost half (49%) shop on price.

OPPORTUNITIES 
They are willing to pay more for foods that are GMO free, have no artificial colours or flavours and are marketed as all natural.

TRY THIS
Create an eye-catching end of aisle display with a variety of quality, trusted, natural and affordable products.

Generation Baby Boomers - Products

 

THE SILENT GENERATION – AGED 67+

Between now and 2050 the number of Australians aged over 65 is expected to more than double and will account for an estimated 25% of the population. So although Millennials may be driving the health food trends, you shouldn’t forget the Silent Generation.

BARRIERS
They don’t see health attributes as important, nor are they willing to pay more for them.

OPPORTUNITIES 
What they do see value in though, are low sugar products. These consumers (33%), along with Baby Boomers (37%) places more importance on sugar-free and low-sugar products than any other consumer group.

TRY THIS
Use wobblers and clear signage to point out sugar free products.

The Silent Generation - Products

For further assistance on point of sale material or tips on attracting consumers contact us or read top tips to get seen, heard and selling.

Sources:
Nielson, 2016.
Forbes, 2015.
Euromonitor, 2016.

Warm them up with Ancient Harvest

BLANKETS, SLIPPERS AND HEART-WARMING DISHES; THESE ARE THE NECESSITIES TO SURVIVE THE WINTER COLD.

As customers look for ways to stay cosy, they may struggle to stick to healthy options. Shake that stereotype that ‘all healthy dishes come in salad form’ and offer your customers a range of healthy, but hearty, pantry staples.

The Ancient Harvest range of pastas will surely warm your customers from the inside out, without giving them that heavy, guilty feeling that traditionally comes with winter meals.

Ancient Harvest thought outside the box and created a gluten-free Supergrain Pasta made from quinoa. It has the taste and texture of regular pasta, but without any of the gluten that goes with it. Their range uses highly nutritious ingredients like quinoa, black beans and red lentils.

These gluten-free and vegan pasta alternatives pack in the nutrition, offering more fibre and two times more protein than regular pasta without sacrificing that delicious pasta texture and flavour.

They’re super versatile, and Ancient Harvest’s easy recipes using quinoa and other ancient grains gives your customers heaps of ideas on how to create spectacular winter meals with the range.

Take a look at a couple of their warming recipes below and share them with
your customers!

 

MEDITERRANEAN PENNE PASTA

Recipe 1

INGREDIENTS
1 box Ancient Harvest Gluten Free Supergrain Penne Pasta
5 Tbsp extra virgin olive oil, divided
4 Tbsp garlic, minced
2 medium zucchini, 1/4–inch chopped
1 medium head kale, thinly sliced
1 cup cooked French lentils, rinsed and drained
1 cup pitted and sliced kalamata olives
1 Tbsp lemon juice
Salt and pepper, to taste
Garnish with freshly grated parmesan cheese

METHOD
1. Cook penne according to package instructions, until slightly al dente.
2. Drain and rinse in a colander with cold water to stop the cooking process.
3. Heat a large skillet over medium-low with 1/2 Tbsp. oil.
4. Add the garlic and stir frequently for 3-5 minutes until light golden brown.
Set aside in a small bowl.
5. Place pan over medium-high heat and add 1/2 Tbsp. oil.
6. Cook zucchini for 8-12 minutes, until golden brown on the edges.
7. Reduce heat to medium and stir in the kale until just wilted.
8. Reduce heat to medium-low and stir in the garlic, lentils, olives and penne.
9. Gently stir in 3-4 Tbsp. oil, lemon juice, and salt.
10. Cook until heated through and season to taste.
11. Top with freshly grated parmesan and serve. Enjoy!

 

LEMON, ASPARAGUS AND ARTICHOKE PASTA

Recipe 2

INGREDIENTS
1 box Ancient Harvest Red Lentil & Quinoa Rotelle
½ lemon, juiced and zested
1 Tsp red pepper flakes, optional
1 397g can artichoke hearts, drained and rough chopped
1 bunch of asparagus spears, trimmed and cut into bite-sized pieces
2 Tbsp butter
3 cloves garlic, minced
3 Tbsp quinoa flour
2 cups milk
Salt and pepper, to taste
Parmesan cheese for serving

METHOD
1. Prepare pasta according to package instructions.
2. Set a skillet over medium heat and add lemon juice, zest, red pepper flakes and artichokes, cooking for 5 minutes, stirring occasionally.
3. Add asparagus and cook another few minutes until stalks are tender,
stirring occasionally.
4. Remove artichokes and asparagus with a slotted spoon and set aside.
5. Add butter and garlic to the pan, stirring until garlic is fragrant. With a silicon whisk, stir in quinoa flour.
6. Slowly incorporate milk, whisking until smooth. Continue cooking, stirring frequently, until the sauce thickens.
7. Toss cooked pasta in the sauce, add artichokes and asparagus and toss again.
8. Season with salt and pepper, serve with parmesan cheese. Enjoy!
You can also send your customers to the Ancient Grains website, where they can download the free Great Ancient Grains Cookbook.

Brand News – Autumn 2016

THE LOOP KEEPS YOU UP TO DATE WITH THE LATEST NEWS ON THE BRANDS UNIQUE DISTRIBUTES.

From branding updates and packaging alterations to price changes, the major brand news for the quarter is covered right here.

For any brand change queries that aren’t covered below please contact us.

 

POWER SUPER FOODS ARE POWERING TO HELP YOU COMPETE

The superfood category was pioneered by brands like Power Super Foods. Since 2001 they have travelled the world in search of the finest superfoods and today are recognised as a premium brand.

As demand for superfood products increases, other brands are following Power Super Foods’ lead and have joined the superfood market. These other competing brands are making it onto your big competitors’ shelves, so how do you stick to offering premium products in such a populated market?

The great news is, Power Super Foods have dropped prices to keep their premium products price competitive with their competition.

The wholesale prices on popular lines have been significantly dropped by up to 60%. Products that have fallen in price include cacao, maca powder, chia seeds, Peruvian pink salt and more! To help stay competitive in your market, pass these savings onto your customers – find the new RRPs on our online shop.

The loop - PSF

 

NUI GOES ORGANIC

Nui’s cold-pressed, wild harvested virgin coconut oil has earnt Australian Organic Certification, which helps to cement the products purity further with consumers.

The brand is cruelty free, fair trade and embraces sustainable practices like using coconut husks for power generation.

Don’t forget to tell your customers about the new certified organic bonus these product now hold!

The loop - nui

 

CHIA MEAL CHANGES

Blanck & Co Chia Meal is now known as Chia Flour – but it’s the same great product. Your customers will love that their favourite protein packed finely milled Chia is now certified organic and they will be receiving more product for the
same price.

The loop - blanck and co

 

ANCIENT HARVEST PROTEIN PASTA PRICE DECREASE

Ancient Harvest’s naturally gluten-free pasta varieties, made with a hearty blend of quinoa and nutritious legumes, are now even more affordable for you and your customers.

The wholesale price and recommended retail price has been reduced on the Bean and Quinoa Supergrain Pasta Elbows, Lentil and Quinoa Supergrain Pasta Penne and the Lentil and Quinoa Supergrain Pasta Rotelle.

The pastas look and act like traditional pasta, from taste to texture, but have two times the protein, a healthy helping of fibre and are now very reasonably priced.

The loop - ancient harvest

 

SAME AMAZING OILS, FRESH NEW BRANDING

Amazing Oils’ magnesium products have had a makeover!

To help catch the eye of more consumers, a fresh new packaging is being rolled out across the entire brand. The new look will use similar colour tones, but offer a fresher, cleaner and more modern design.

Although the packaging is getting an update, you can reassure consumers that the products will be the exact same products that they know and love.

The Loop - Amazing Oils