SPEED SCRATCH… the latest buzz word in cooking

TIME-POOR CONSUMERS ARE DRIVING THE TREND, USING CONVENIENCE PRODUCTS LIKE MIXES, READY-TO-EAT AND PRE-PREPARED FOODS THAT CALL FOR ONLY A HANDFUL OF FRESH INGREDIENTS TO CREATE FAST, HEALTHY MEALS.

This means sales opportunities abound!

With winter pushing consumers into the kitchen, seeking warmth in baking and cooking, ensure you’ve stocked the shelves with a selection of easy to use, healthy speed scratch products and nutritious wholefood ingredients to help them battle the cold and the clock.

Take a look at our top pantry picks to satisfy both sweet and the savory cravings this winter!

SWEET

1. Teff Tribe Pancake Mix–  Easy and nutritious!
2. Bake Mixes Banana Muffin Mix – Certified organic!
3. Wholesome Chow Brownie Mix – No refined sugar!
4. Fit Mixes Choc Chia Protein Ball Mix – High in protein!

Season Essentials - Speed Scratch

5. The Whole Foodies Rice Malt Syrup – Fructose free!
6. Power Super Foods Cacao –  Superfood!
7. Organic Times Little Gems – Fair trade!
8. Nirvana Liquid Stevia –  Zero calories or carbs!
9. Perfect Sweet Xylitol –  Low GI!

Season Essentials - Speed Scratch

10. Niugini Coconut Oil – Cholesterol free!
11. 2die4 Walnuts – Activated nuts!
12. Matakana Coconut Butter – Creamed coconut meat!
13. The Ginger People Bare Ginger – Sustainably farmed!

Season Essentials - Speed Scratch

SAVOURY

1. Protein Bread Co Savoury Muffins – High in protein!
2. Monica’s Mixes Pizza Base Mix – Wholesome ingredients!
3. Sol Organics Dahl Mix – Easy to prepare blend!
4. Mingle Seasoning – Tasty and simple spice mixes!

Season Essentials - Speed Scratch

5. Forbidden Foods Rice –  Certified organic!
6. Niulife Sweet Chilli – Just four natural ingredients!
7. The Whole Foodies Kelp Noodles – Ready to eat!
8. Bragg Nutritional Yeast – Delicious, healthy addition to most dishes!

Season Essentials - Speed Scratch

9. Nakula Coconut Milk – Perfect base for Asian dishes!
10. Nutritionist Choice Noodles – Wholesome instant noodles!
11. Pure Food Essentials Turmeric Paste – Ready to use fresh turmeric!
12. Planet Organic Spices – Convenient shakers!
13. Redmond Real Salt – Unrefined mineral salt!

Season Essentials - Speed Scratch

If you’d like to stock up on these hot winter essentials, easily add them to your next online order.

Don’t already have a Unique Helath Products account? Get started here and gain access to thousands of popular, in-demand and on-trend products from national and global brands.

Body Boostin’ & Soul Soothin’ Seasonal Essentials

GET THE MOST OUT OF YOUR SALES AND TAP INTO BOTH SIDES OF YOUR CUSTOMERS’ LIVES – ‘THE FRESH, ENERGETIC SIDE OF LIFE’ AND ‘THE COOL, CALM, CONNECTED SIDE’.

Fill up your store with products that will feed your customers body and their soul. These seasonal essentials from favoured, quality brands are a breeze to sell.

BODY BOOSTIN’

GET MOVING

The active and adventurous moments in life need to be fuelled with the right nutrition. Consumers are turning to products that don’t just perform, but are also increasingly interested in natural sports nutrition products that show transparency with their ingredients.

1. CLIF Bar – Over 160% growth in the last year.
2. Nuun – #1 natural electrolyte sports drink tablet.
3. Protein Supplies Australia – Available in grab n’ go or bulk sizes.

Seasonal Essentials

NOURISH

Superfoods and wholefoods help to nourish the body with nutrients, antioxidants, vitamins and minerals. Brands that clearly call these benefits out on their products with clever, eye-catching packaging are sure to capture consumers’ interest.

1. The Whole Foodies – On-trend seaweed and kelp noodles.
2. Power Super Foods – Australia’s leading superfood pantry products.
3. Ancient Harvest – Gluten free, organic, superfood pasta.

Seasonal Essentials

BE WELL

As the cold and flu season approaches, your customers will be seeking products that keep immune systems strong, energy boosted and maintain overall health. Gut health is still an on-trend topic and globally renowned brands are always a trusted winner.

1. Eden Health Foods – Prebiotic and probiotic combination.
2. Comvita – Globally recognised brand.
3. NTS Health – High quality, unique holistic health products.

Seasonal Essentials

SOUL SOOTHIN’

TRENDY TURMERIC

If there’s one trend that’s going to bring bright sales, turmeric’s the one to keep your eyes on and your shelves full of. This golden spice is captivating consumers far and wide. They can’t get enough of it’s soothing, earthy, spiced flavour and numerous health benefits it offers. Read how turmeric is worth it’s weight in gold.

1. Golden Grind – Boldly-marketed, delicious, superfood drink.
2. Alchemy – 100% natural liquid turmeric elixir.
3. Taka Turmeric – Organic turmeric, on-trend drinking powders.

Seasonal Essentials

DESIRED READS

When soothing their soul, your customers may seek answers to their health and wellness questions. Help them by offering books from best-selling, credible influencers to give them all the knowledge they need and some delicious recipes. Guides to wellness are also great entry level products for converting consumers to a healthier lifestyle.

1. The Happy Life – Written by health and wellness influencer Lola Berry.
2. The Healthy Life – Top-selling recipe book from Jessica Sepel.

Seasonal Essential

NUTRITIOUS BAKING

When baked goods taste delicious and are full of nourishing ingredients, you’ve got a winner in the eyes of (it would almost be safe to say all) consumers. Couple this with the current speed scratch trend, and stocking up on easy to make mixes with real, natural, nutritious ingredients seems like a no-brainer.

1. Monica’s Mixes – Gluten free, vegan wholefood mixes.
2. Wholesome Chow – Over 13% bi-annual growth.
3. Bake Mixes – Brightly packaged, organic speed scratch staples.

Seasonal Essentials

What’s ‘speed scratch’?
It’s the on-trend movement where consumers are looking for pre-prepared, convenient mixes to add in healthy ingredients of their own and create fast, healthy, transparent food.

Discover the full brand range that Unique Offers here. Or if you already have an account with us, jump onto our online shop to order and browse our full range offerings.

Brand News – Autumn 2017

THE LOOP KEEPS YOU UP TO DATE WITH THE LATEST NEWS ON THE BRANDS UNIQUE DISTRIBUTES.

From branding updates and packaging alterations to price changes, the major brand news for the quarter is covered right here.

For any brand change queries that aren’t covered below please contact us.

 

IMPROVED MIX FOR BAKE MIXES

Bake Mixes convenience, wholefood mixes are now made using an almond meal base instead of LSA. This positive ingredient change has improved the texture and flavour of the products.

Bake Mixes - Brand News

NAME CHANGER FOR BLUE DINOSAUR

Blue Dinosaur have changed the name of ‘The Ginger Nut’ to ‘Wild Apricot’ and ‘The Original’ to ‘Dark Cacao’ to better reflect each bar’s flavour profile. They’re still made with the same ingredients, just a new name and barcode.

Blue Dinosaur - Brand News

MONICA’S MIXES NEW INSIDE AND OUT

Monica’s Mixes has added delicious photos, updated recipes and simplified instructions to their packaging. Sweet potato flour has also been included in mixes to add a natural sweetness and fudge-like texture to the wholesome cakes
and muffins.

 Monica's Mixes - Brand News

PRICE DROP FOR AMBERBEBE

Amberbebe Baltic Amber Children’s Necklaces have reduced in price. They have dropped their RRP from $36.95 down to $34.95. Now your customers can purchase 100% genuine amber products for less.

Amberbebe - Brand News

Generating Sales For Every Generation

WITH EACH GENERATION THERE ARE VARYING REASONS FOR WHAT HEALTHY FOODS ARE BOUGHT AND WHY.

While general research suggests that the younger generations are the prime target for health food purchases and are willing to pay more for such foods, it doesn’t mean you throw the towel in on sales from Generation X, Baby Boomers or the Silent Generation.

Learning more about the wants of each generation can help you increase your market knowledge and therefore understand how and what to sell to each target group. Below we’ve taken a closer look at each generation’s purchase decision barriers with healthy food and where they place their importance in the category.

 

GENERATION Z – AGED UNDER 22

30% of Generation Z see healthy food products as very important and 31% are very willing to pay a premium price for them.

BARRIERS
These consumers are not fond of the ‘one-stop-shop’ concept and will shop at several locations for specific goods.

OPPORTUNITIES 
41% are willing to pay a premium for sustainable products and 37% for gluten free products.

TRY THIS
Offer in store tastings of gluten free, sustainable products to get them in store and to increase their purchases, merchandise companion products together.

Generation Z - Products

 

MILLENNIALS – AGED 23-36

Millennials, these are the consumers that are changing food as we know it and driving demand for natural healthy foods. They are willing to pay a premium for such products and their focus is on quality over price.

BARRIERS
This consumer group have a strong need for simplicity and transparency with their food choices.

OPPORTUNITIES 
90% of this group use social media with a third saying it’s their preferred means of communication with a business. This consumer group are particularly interested in specialty foods with specific attributes, such as organic or natural.

TRY THIS
Use social media to create hype around the organic and natural products you stock.

Generation Millennials- Products

 

GENERATION X – AGED 37-51

For Generation X healthy attributes as very important and 50% of these consumers will read the nutritional panel before they purchase.

BARRIERS
74% are not willing to pay a premium for products that offer healthy attributes.

OPPORTUNITIES 
With a third of this group wanting to cook more and 63% of Generation X females express they have a love for cooking, products that nurture this will help break their purchase barriers.

TRY THIS
Host a cooking demonstration using good value, healthy convenience products. Hand out recipe cards and offer a discount on the products used.

Generation X - Products

 

BABY BOOMERS – AGED 52-66

Unlike millennials who are less married to the ‘one-stop-shop’ concept of shopping, Baby Boomers tend to purchase at one store for everything. They’re your big buyers and they’re also loyal.

BARRIERS
A majority (87%) of Baby Boomers don’t shop for premium brands and almost half (49%) shop on price.

OPPORTUNITIES 
They are willing to pay more for foods that are GMO free, have no artificial colours or flavours and are marketed as all natural.

TRY THIS
Create an eye-catching end of aisle display with a variety of quality, trusted, natural and affordable products.

Generation Baby Boomers - Products

 

THE SILENT GENERATION – AGED 67+

Between now and 2050 the number of Australians aged over 65 is expected to more than double and will account for an estimated 25% of the population. So although Millennials may be driving the health food trends, you shouldn’t forget the Silent Generation.

BARRIERS
They don’t see health attributes as important, nor are they willing to pay more for them.

OPPORTUNITIES 
What they do see value in though, are low sugar products. These consumers (33%), along with Baby Boomers (37%) places more importance on sugar-free and low-sugar products than any other consumer group.

TRY THIS
Use wobblers and clear signage to point out sugar free products.

The Silent Generation - Products

For further assistance on point of sale material or tips on attracting consumers contact us or read top tips to get seen, heard and selling.

Sources:
Nielson, 2016.
Forbes, 2015.
Euromonitor, 2016.