Generating Sales For Every Generation

WITH EACH GENERATION THERE ARE VARYING REASONS FOR WHAT HEALTHY FOODS ARE BOUGHT AND WHY.

While general research suggests that the younger generations are the prime target for health food purchases and are willing to pay more for such foods, it doesn’t mean you throw the towel in on sales from Generation X, Baby Boomers or the Silent Generation.

Learning more about the wants of each generation can help you increase your market knowledge and therefore understand how and what to sell to each target group. Below we’ve taken a closer look at each generation’s purchase decision barriers with healthy food and where they place their importance in the category.

 

GENERATION Z – AGED UNDER 22

30% of Generation Z see healthy food products as very important and 31% are very willing to pay a premium price for them.

BARRIERS
These consumers are not fond of the ‘one-stop-shop’ concept and will shop at several locations for specific goods.

OPPORTUNITIES 
41% are willing to pay a premium for sustainable products and 37% for gluten free products.

TRY THIS
Offer in store tastings of gluten free, sustainable products to get them in store and to increase their purchases, merchandise companion products together.

Generation Z - Products

 

MILLENNIALS – AGED 23-36

Millennials, these are the consumers that are changing food as we know it and driving demand for natural healthy foods. They are willing to pay a premium for such products and their focus is on quality over price.

BARRIERS
This consumer group have a strong need for simplicity and transparency with their food choices.

OPPORTUNITIES 
90% of this group use social media with a third saying it’s their preferred means of communication with a business. This consumer group are particularly interested in specialty foods with specific attributes, such as organic or natural.

TRY THIS
Use social media to create hype around the organic and natural products you stock.

Generation Millennials- Products

 

GENERATION X – AGED 37-51

For Generation X healthy attributes as very important and 50% of these consumers will read the nutritional panel before they purchase.

BARRIERS
74% are not willing to pay a premium for products that offer healthy attributes.

OPPORTUNITIES 
With a third of this group wanting to cook more and 63% of Generation X females express they have a love for cooking, products that nurture this will help break their purchase barriers.

TRY THIS
Host a cooking demonstration using good value, healthy convenience products. Hand out recipe cards and offer a discount on the products used.

Generation X - Products

 

BABY BOOMERS – AGED 52-66

Unlike millennials who are less married to the ‘one-stop-shop’ concept of shopping, Baby Boomers tend to purchase at one store for everything. They’re your big buyers and they’re also loyal.

BARRIERS
A majority (87%) of Baby Boomers don’t shop for premium brands and almost half (49%) shop on price.

OPPORTUNITIES 
They are willing to pay more for foods that are GMO free, have no artificial colours or flavours and are marketed as all natural.

TRY THIS
Create an eye-catching end of aisle display with a variety of quality, trusted, natural and affordable products.

Generation Baby Boomers - Products

 

THE SILENT GENERATION – AGED 67+

Between now and 2050 the number of Australians aged over 65 is expected to more than double and will account for an estimated 25% of the population. So although Millennials may be driving the health food trends, you shouldn’t forget the Silent Generation.

BARRIERS
They don’t see health attributes as important, nor are they willing to pay more for them.

OPPORTUNITIES 
What they do see value in though, are low sugar products. These consumers (33%), along with Baby Boomers (37%) places more importance on sugar-free and low-sugar products than any other consumer group.

TRY THIS
Use wobblers and clear signage to point out sugar free products.

The Silent Generation - Products

For further assistance on point of sale material or tips on attracting consumers contact us or read top tips to get seen, heard and selling.

Sources:
Nielson, 2016.
Forbes, 2015.
Euromonitor, 2016.

Summer Lovin’…Outdoors!

THIS SEASON IS ALL ABOUT ENJOYING THE SUNSHINE, LONG DAYS AND FRESH AIR.

Whether your customers prefer going on a solo run or enjoying the outdoors with good food and great company, they will be coming into your store looking for the hottest products.

To help get your sales sizzling, we’ve identified six types of summer lovin’ customers and the products they will be seeking.

 

THE SUN WORSHIPPER

Hello sunshine means hello sunscreen. A Sun Worshipper’s first stop will be your display of sun protection products.  During summer, place it where it’s easily seen and fill it with an assortment of brands, as well as cosmetics and face lotions that contain UV protection. Some top selling brands in this category include KosmeaWotnot, UV Natural and ECO.

 

Summer products - The Sun Worshipper

THE NATURE LOVER

With the sun shining, what can be better than exploring our great outdoors? This is exactly what your Nature Lover customers will be doing. Help protect them from any nasty bites and stings, and from chemicals like deet. Offer them a selection of natural outdoor protection products from brands like Neeming Australia, Eco Kid, Biologika and Lemon Mytle.

Summer products - The Nature Lover

THE HAPPY HOST 

Think of those people who bring the baguettes to most brunches, the ones who host all the lunches, the pedantic picnic takers and BBQ delight makers. These are your Happy Host customers. Help them to delight their guests by offering a gourmet range of staples from brands like Niulife, Bragg, Mingle,  Forbidden and The Whole Foodies.

Summer products - The Happy Host

THE ON-THE-GO SNACKER

From families to single road trippers, On-the-Go Snackers tend to ‘refuel their tank’ while out and about.  They want something quick, nutritious and tasty. Influence them to impulse buy at the point of purchase by keeping a selection of eye-catching brands like East Bali Cashews, GimMe, Extraordinary Foods, Bounce and Blue Dinosaur near your counter.

Summer products - The On-The-Go Snacker

THE QUICK QUENCHER

With the temperature rising, it’s inevitable that cool, refreshing drink sales will rise. Quick Quencher customers are looking for something to satisfy their tastebuds, while still hydrating and nourishing their bodies. Ensure your fridge is full of a cool, refreshing drink selection to satisfy their needs. Customer love coconut water from Nakula and Merito,  as well as Minor Figures cold pressed coffee, Necta maple water and Kombucha Max green tea kombucha drinks.

 

Summer products - The Quick Quencher

THE ACTIVE SPIRIT 

Those looking to participate in all-things-energetic are your Active Spirit customers. Mountain climbing, surfing, bike riding, these kinds of customers will be pushing their bodies and burning the calories, so offer them a range of products for before, during and after their high energy bursts. CLIF Bar, Protein Supplies Australia and Potes offer energy filled on the go products, while nuun replenishment drink tablets assist with hydration and endurance. For any muscle aches, pains and injuries send customers to Zen Sports Spray from Martin and Pleasance.

Summer products - The Active Spirit

 

We know you’re tough on time – running a business takes a lot! So let us do all we can to help.

With over 30 years in the industry and the support of our dedicated products team constantly tracking national and global trends, trust us to help you order the best, most in-demand products for your seasonal based displays and ask for our suggestions on what products are best suited to your retail environment. It’s as easy as contacting us.

The Naturally Good Expo Exceeds Expectations

ONLY IN ITS SECOND YEAR, THE NATURALLY GOOD EXPO WAS YET AGAIN AN INCREDIBLE SUCCESS!

Over 3,000 people flocked to Sydney’s Royal Hall of Industries to attend Australia’s largest business event for the natural products industry on 1-2 May, 2016.

It brought the latest innovations in natural, organic and healthy products, plus industry experts together to reveal what’s to come in the industry.

Occupying one of the largest stands at the event, Unique was so incredibly proud to have the space to showcase such a huge array of amazing products from hundreds of our brands including CLIF Bar, 2die4 Live Foods, Acure Organics, Alter Eco, Amazing OilsBragg, Blue Dinosaur, Bounce,  Cellfood, Chimes, Comvita, Dr Organic, Dr SuperfoodsEast Bali Cashews, Epic,  Eco Teas, Eden Health Foods, Extraordinary FoodsFood Matters, Gimme, Giovanni, Hope’s ReliefKombucha Max, Monica’s Mixes, My Magic MudNatracareNakula, Natural EvolutionNecta, NTS Health, Protein Supplies Australia, Power Super Foods, ProTingsPure Sports NutritionSchmidt’s, SilvercareSpreyton Fresh,  Teff Tribe, The Chocolate Yogi, Wholesome Chow, Wotnot, Yogi Tea, Zen Matcha Green Tea and lots more!

This year, thanks to dedicated staff
and suppliers, we were lucky enough
to take home the Best Stand Award.

For those who did come and visit the Unique stand, it was fantastic to see you. If you missed it, there’s always next year! With the event organisers promising it will be even bigger and better in 2017, we’ve already secured our spot and just like many that did attend, we can’t wait to do it all again!

Mark it on your calendars now, The Naturally Good Expo will be back 4-5 June, 2017 at ICC Sydney, Darling Harbour. You won’t want to miss it!

You can find out all you need to now about next years event here.

Contact us with your photos and feedback – we’d love to hear from you!

Grab n’ Go to Grow!

IF IT’S QUICK, EASY AND HEALTHY, YOU SHOULD SERIOUSLY THINK ABOUT RESERVING A PLACE FOR IT WHEN MERCHANDISING ON YOUR POINT OF SALE SHELVES.

It’s no longer just magazines and confectionary filling point of sale space. These once must-have items are taking a side seat to healthy grab n’ go snacks and drinks.

More research continues to come to the forefront further revealing consumers increasing demand for healthy snacks and drinks. They want them and they want them as fast and easy as possible.

This can be explored more in our blogs on the rise of healthy convenience and sports nutrition.

Grab n’ go products span from sweet bars to savoury chips and all sorts of drinks.

Not all healthy grab n’ go was created equal.
Price point, packaging and brand reputations
can make or break your sales.

Research has indicated that consumers buy based on an emotional decision and make rational justifications for their purchase after. They also only spend on average 3 seconds to scan a product and decide whether that product will be the lucky one that’s taken from the shelf and purchased.*

The products you have in your point of sale space need to scream pick me.

Here are some top performing brands that do this well thanks to their packaging, strong brand following and price point are:

BOUNCE

The nutrient-packed energy balls and bites from Bounce are a great natural snack range.
Bounce Balls are individually wrapped in bright packaging, while Bounce Bites are available in 120g packets, making them the perfect healthy grab n’ go snack for kids or the whole family to share.

– Bright packaging
– Strong brand marketing
– National athlete ambassadors
– All natural ingredients
– Gluten free and vegan options
– No refined sugars
– Aussie made

FLAVOURS
Bounce Balls:
– Almond Protein Hit
– Apple Cinnamon Protein Punch
– Cacao Mint Protein Bomb
– Coconut Macadamia Protein Bliss
– Peanut Protein Blast
– Spirulina Ginseng Defence Boost
– Superberry Vitality Burst

Bounce Bites:
– Coconut Almond Kiss
– Blueberry Banana Bliss
– Coconut Cacao Delight

grab n go BOUNCE

 

CLIF BAR

CLIF Bar, the US and Canada’s number one energy bar brand is continuing to show growth in Australia. With sports nutrition rising alongside grab n’ go, the healthy energy bars made with organic rolled oats are proving popular.

– Extensive brand marketing throughout Australia
– National and international professional athlete ambassadors
– All natural ingredients
– 75% Organic
– Vegan friendly
– No refined sugars
– High in protein, vitamins and minerals
– Great price point

FLAVOURS
– Blueberry Crisp
– Chocolate Almond Fudge
– Chocolate Chip
– Crunchy Peanut Butter
– Oatmeal Raisin Walnut
– White Chocolate Macadamia Nut
– Coconut Chocolate Chip

grab n go CLIFBAR

 

 

EAST BALI CASHEWS

East Bali Cashews sales have been going crazy since they launched in our April 2016 Wholesale Catalogue. What’s not to love about this delicious range? The packaging is eye-catching, the price point is extremely competitive and with the cashews sourced direct from the farmers and processed in a local Bali village the quality is amazing.

– Bold packaging
– Extremely competitive price point
– Packaged in convenient 75g sizes
– Natural ingredients
– Sustainably sourced
– Delicious flavours

FLAVOURS
– Cacao Cashew Nuts
– Garlic Pepper Cashew Nuts
– Native Cashew Nuts
– Sea Salt Cashew Nuts
Keep an eye out, there’s more flavours coming!

 

ECO TEAS

Eco Teas Unsweetened Yerba Mate iced teas offer a fast and healthy alternative to sugary drinks. Ready-to-drink tea is performing as one of the strongest naturally healthy beverages in Australia. It has increased by 6% in volume terms to reach 29 million litres this year. Including this product in your point of sale space will encourage grab n’ go purchases.

– Certified Organic
– Fair Trade
– Unsweetened
– Great price point
– On trend

FLAVOURS
– Mate Flower with Hibiscus
– Mate Flower with Mint

grab n go ECOTEA

 

KOMBUCHA MAX

Kombucha Max offer the markets first ever shelf stable kombucha in a variety of delicious flavours. While the global kombucha market is already worth a huge AU$825 million, it’s expected to continue to grow to be worth AU$2.5 billion by 2020.**

– Shelf stable
– Bright bold packaging
– Great price point
– Organic Ingredients
– High in antioxidants
– On trend

FLAVOURS
– Citrus Lemon Lime
– Coconut
– Ginger Lime Cinnamon
– Ginger and Pear
– Mixed Berry
– Pomegranate and Apple

grab n go KOMBUCHAMAX

 

To find out more about our huge range of  grab n’ go products we can offer your retail environment, contact our Sales Team, talk to your local Unique Sales Rep or visit us online.

 

 

*Euromonitor, 2015.
**PR Newswire 2015.

Bounce Balls – What a Hit!

A BACKGROUND IN HEALTH AND FITNESS AND A BURNING DREAM TO HELP PEOPLE LIVE WELL AND FEEL GOOD…

That’s what saw Andy and Paula, husband and wife co-owners of Bounce create, package and sell the very first Bounce Ball.

It wasn’t easy, describing the journey as a rollercoaster, but the passionate duo have loved every step. When times were tough they would ask ‘why are we doing this?’, to which they would always rediscover their motivation and humbly answer ‘because we’re meant to be doing this’.

It all started in 2004, with a leap of faith they invested what little savings they worked hard to gather and for the first time delved into the world of nutrition. The goal was to create grab ‘n go ‘clean nutrition’ products by using high quality ingredients and leaving out nasties like refined sugars, artificial colours, flavours and preservatives. With bars saturating the market, a different approach was taken to create a range of balls that were full of real, natural ingredients.

At the beginning there was no business plan, things were done based on trying to make it all come together while working with the environment they had. There were pallets in Paula and Andy’s garage and the balls were also picked and packed in their home. Building the business from the ground up, at first saw Andy knocking on doors in the hope to sell his balls (…a humorous tale that’s still a running joke at Bounce). Now the popular protein ball brand has expanded their range to include nutritious shakes and their products are enjoyed globally, with an established office in Australia, the UK and USA.

Going beyond just a healthy food company, Bounce has evolved into a lifestyle proposition with ‘The Bounce Effect’ which is their guiding philosophy. It combines their love of good food, passion for healthy living and desire to learn, grow and make a difference.

April Catalogue Blog Posts-7

Bounce products were not just made to be healthy (with gluten and dairy free options), but also to be scrumptious. With no need to refrigerate, consumers are able to throw their favourite flavour into their gym bag, purse, office draw or lunch box, making Bounce Balls the perfect healthy grab ‘n go snack.

Discover more about Bounce here or find the full range of Bounce products on page 75 – 78 in the new April 2016 Catalogue.