We get it. When purchasing for your store, you want stock that is going to sell. You want the brands that people know about and are actively looking for in your store.
Nobody wants the headache of trying to move short-dated stock or having to heavily discount excess product that simply isn’t selling.
One key factor in determining what’s going to sell instore is how active and visible each brand is in the media. Brand awareness is incredibly important. If a product isn’t actively showing up in the lives of their target customers, whether that’s on social media, TV, print or otherwise, it’s going to be harder to sell.
According to The Business of Apps, the “Instagram audience is ready to act – 54% of respondents to the same survey said they bought something after seeing it on Instagram. 87% said they took some kind of action after seeing product details on Instagram.
The most commonly taken action was to search for more information, elected by 79% of survey respondents. Two-thirds of users, on the other hand, took the more direct path of visiting the brand’s app or website – at which point things are very much in the brand’s hands. 37% also said that they visited a retail store.”
Consumers are actively looking for solutions to their problems and many of our brands are putting their hands up to help by investing in media and marketing efforts.
Many of these brands are award-winning, with sales driven by active Instagram accounts and consistent PR efforts. Here’s a highlight reel of what some of them have been up to lately:
Australian Non-Toxic Award WINNERS!
The Australian Non-Toxic Award winners have been announced and the line up includes:
GOLD – Woohoo Deodorant and Anti-Chafe Stick in Wild – Extra Strength
SILVER + EDITOR’S CHOICE – The Australian Natural Soap Company Shaving Soap
SILVER – Wotnot Baby Lotion
BRONZE – Weleda Calendula Face Cream
FINALIST – Planet Luxe Dishwash Liquid
SILVER – The Australian Natural Soap Company Dish and Laundry Soap
BRONZE – The Australian Natural Soap Company Soap Flakes
FINALIST – Planet Luxe Laundry Liquid
BRONZE – Cheeki Insulated Bottle with Sports Lid
SILVER – Cheeki Stainless Steel Drinking Straws
GOLD + EDITOR’S CHOICE – Cheeki Stainless Steel Coffee Mug
IT’S A NATURAL EVOLUTION BONANZA!
They also featured in Food and Beverage for their innovation in turning food waste into functional products. Food and beverage businesses that are creating value-added products from food waste, such as Natural Evolution could be contributing $18 billion in economic value by 2030.
BRAGG APPLE CIDER VINEGAR
Bragg Apple Cider Vinegar was featured in a Bon Appetit basically article round up where the author shared all the common types of vinegars, their flavour profile and their uses. It’s an interesting article with an engaged readership!
Now to Love spoke to Dan Staackmann, the founder of health food brand Upton’s Naturals, which sells ready-to-eat jackfruit meat in Australia, and uncovered everything you need to know about jackfruit, the delicious (and super popular) meat alternative.