Since the launch of the EAT-Lancet report in 2019, there has been a steady rise in interest around plant-based eating. Alongside the 12.1% of Australians who follow a vegan or vegetarian diet, there has also been a rise in flexitarianism and consumers who are actively eating more plant-based foods.
What does this mean for you and the products you stock on your shelves? Well, over the past year, the number of plant-based items on Australian grocery shelves has doubled.
Savvy consumers are more aware of what they’re putting on their plate. They are reading food labels and searching for natural alternatives and more transparency around the entire product lifecycle.
In this shift, consumers are increasingly reaching for plant-based pantry staples to meet their dietary and lifestyle preferences. You may be familiar with many of these products while others may be completely new to you.
Discover some of our top-selling, plant-based pantry staples and why you need to stock them on your shelves.
Nutritional yeast is a great vegan alternative for a couple of reasons. Firstly, it has a similar flavour to cheese so can be used as an alternative to the popular dairy product. But also, Nutritional Yeast is very nutritious. It’s a good source of protein, B vitamins and trace minerals, which may all be particularly beneficial for people who follow a vegan diet.
Bragg Nutritional Yeast is a top-selling option that can be sprinkled on pasta, soups, popcorn or even added to sauces as a thickener.
Another option is the Cashew Parmesan from Extraordinary Foods. It contains nutritional yeast, cashews and other natural ingredients for a nuttier option with a texture similar to parmesan cheese.
Did you know that traditional seasonings can contain dairy products? Not to mention added refined sugar, fillers, sodium, preservatives and other unnecessary ingredients.
Mingle Seasonings are all-natural alternatives using only plant-based ingredients and they’re shaking up every category they enter!
The Cheezoning range from Flexible Foods is another all-natural seasoning option that also contains nutritional yeast for added flavour and nutrition benefits.
BROTH AND STOCK
Broth and stock are traditionally made from meat and often packed with additives, many of the vegetable or plant-based options included.
The Broth Sisters produce a range of plant-based vegetable Stock Concentrates as well as Vegetable Sipping Broth Bags. Using premium, fresh ingredients, the products are handcrafted in small batches and packed with flavour.
Plant-based meat is a growing category as consumers look for plant-based protein alternatives. The benefit of many of these modern options is that they are shelf stable so have a longer life and easier pantry storage.
Upton’s Naturals Jackfruit range isn’t a high-protein option but it is a delicious meat alternative. With a texture like shredded chicken, it’s a good base to build a meal as it works with so many different flavours.
Convenience is the word of the moment. People want to eat well. They want to follow a plant-based diet. But they want it to be easy and convenient.
From the Keto Bread in a Mug mixes from Get Ya Yum On to the popular Plantasy Foods Mac ‘n Cheez, The Good Soup ranges and the Botanika Blends Botanika Brekky Probiotic Porridge, there are many grab n’ go options for plant-based convenience.
GROW YOUR PLANT-BASED PANTRY STAPLES
At Unique Health Products, we distribute hundreds of plant-based and vegan pantry staples. You can order online, anytime in our online shop or call our friendly sales team on 1800 787 904 If you’re a new Unique Health Products customer, you can register your account here.
Whilst at-home baking has always been a popular pastime, the exponential increase in this culinary “hometainment” hobby has exploded over the last year, with consumers searching for more and more ways to bake at home.
At-home baking continues to be a trend for 2021 and beyond, boosted by the influence of social media, an increase in accessible online baking classes and the need for people to ‘find their tribe’ and connect with those who share the same interests.
Couple this with an ever-increasing awareness of health and wellbeing and this is where an abundance of better-for-you healthy baking products come into their own.
Ibisworld reports that Australians are favouring healthier snacking options over traditional biscuits and treats. However, they are still looking to satisfy their sweet cravings. Today, it’s not just about meeting a craving, consumers are wanting indulgent-style products that still meet their nutritional needs and don’t derail their health goals.
With at-home baking becoming more popular, consumers are increasingly becoming more curious about using innovative products in their baking to create a better-for-you twist on old favourites or something new entirely.
Luckily, there are a number of manufacturers that are meeting the demand for these fulfilling, comforting, yet functional foods, with a wide range of innovative baking products ready for you to stock on your shelves.
BETTER BAKING BASICS
Better-for-you products encompass the ever-growing preference towards more natural ingredients. This also extends into the baking world.
BRAGGExtra Virgin Olive Oil is a multipurpose baking staple that adds the heart health benefits of olive oil into cakes. It’s also certified organic, gluten free, dairy free, vegetarian and vegan friendly.
Their Apple Cider Vinegar is also a top-selling, household staple, that’s hugely versatile and is often used in baking for its leavening and flavour enhancing properties, creating a better crumb.
One of the most common baking basics are choc buttons! So it’s no surprise that the decadent Vego Fine Hazelnut Chocolate Melts are ‘the’ melts for more indulgent at-home bakes. Tasting like the centre of a Ferrero Rocher and 100% vegan, it’s a chocolate-lovers baking essential. They are certified organic, gluten free, dairy free, vegetarian, fair trade and can be used both in traditional baking and as a comforting hot chocolate drink.
Gone are the days of limited choice when it comes to flours. With the realisation that many people struggle with food intolerances and restrictive diets, there has been an abundance of suppliers who provide alternative flours for innovative baking. The Gluten Free Food Co. provides both a gluten-free, grain-free flour blend and a gluten-free, wholemeal flour blend. They are both organic and high in fibre, featuring a helpful recipe for consumers to try on the packaging.
Australian grown and made, Green Banana Baking Flour from Natural Evolution is 100% gluten free, made from green bananas and grown in tropical north Queensland. Boasting impressive gut-health benefits thanks to its resistant starch content, it’s an on-trend addition that’s easily added to most baked goods.
Another great gluten-free flour alternative isSensory Mill’s Apple Flour, it is made of 100% carefully milled dried apples and can substitute ¼-½ of the flour amount required for most baking recipes. It provides an excellent source of fibre, is 98% fat free and is vegan friendly. It also adds a touch of sweetness, allowing consumers to use less sugar in their recipes.
MAKE IT WITH A MIX
Gold Coast company, Macro Mike, born from a personal search for inclusive products, has continued to push boundaries with a range that delivers on quality and taste using all-natural ingredients.
Their baking mixes cater to those who require gluten-free, vegan-friendly options that still allow them to meet their daily macros. Hugely popular, with a loyal social media following, Macro Mike’s baking mixes include decadent and stand-out flavours such as Blueberry White Choc Chip Almond Protein Muffin Baking Mix and Maple Cinnamon White Choc Chip flavour Protein Donut Baking Mix.
Better-for-you baking also carries across in the grab n’ go, convenient options. Botanika Blends Marvellous Mug Cakes perfectly combines quality ingredients in a convenient ‘just add water’ mix. The plant-based treat is packed with all-natural ingredients and is vegan, vegetarian and dairy free. Consumers will love this as an easy and quick cake option.
THE ICING ON THE CAKE
Many would agree that sweet and creamy icing is the best part of baking – and often the naughtiest! To help health-conscious consumers have their cake and eat it too, The Monday Food Co. has created vegetarian, keto-friendly icing! Flavours like Coconut Buttercream and Chocolate Buttercream are sure to entice. Plus, they are all-natural, made with organic ingredients, gut friendly and easy to make!
STOCK YOUR SHELVES WITH ON-TREND BETTER FOR YOU AT HOME BAKING PRODUCTS
At Unique Health Products we stock some of the biggest natural health brands in Australia. We are proud of the innovation and leading market position of our brands and the way they drive natural product packaging trends.
25 years ago, natural health was considered niche or boutique. Natural health products were found in health food speciality stores. The health food section of other stores, if there was even one at all, likely consisted of just a handful of products.
Today, it’s a completely different story. The natural health industry has undergone quite the transformation. Don’t just take our word for it. Here are five signs that the tide has turned to take natural health to the mainstream.
AISLES ARE INTEGRATING
The health food aisle has long been a staple of grocery stores. Not anymore. As we’ve been talking about for some time now, retailers of all sizes, such as Coles, are integrating natural health products throughout their stores.
Consumers can more easily find the products they’re looking for and discover new, healthier alternatives. And retailers can benefit from increased visibility and sales of the natural health products on their shelves.
PACKAGING IS EVOLVING
Alongside the move towards integration, natural product packaging has also made a mainstream shift.
As the products themselves have become more mainstream, the packaging has stepped up with bold colours, sophisticated designs and a fresh take on what natural health can look like.
According to research from the CSIRO, the health and wellness sector in Australia, including functional foods, free-from products and vitamins and supplements will grow at 3.6% p.a. to 2030 (compared with growth of 2.4% p.a. for the food and agribusiness industry as a whole).
Personalised nutrition is driving consumers to seek out more products that help them to achieve their health and wellbeing goals.
INNOVATION IS THRIVING
The natural health industry is innovative by its very nature. But as brands and products have made the shift into the mainstream spotlight, the level of innovation has hit new heights.
Adaptogenic and nootropic ingredients, such as ashwagandha, reishi, rhodiola and ginseng are appearing in more and more products on the grocery shelves. Leaders in this space include Evolution Botanicals and The Ginger People. Brands such as Macro Mike and Botanika Blends are also continually innovating with flavour and product formulations.
The way these products have been embraced in the mainstream has facilitated even greater growth in innovation.
Natural health brands have a head start on sustainability. They are generally more conscious of the ingredients they use and the impact of their packaging on the environment. This is now a broader expectation across the board.
Brands like CLIF, East Bali Cashews and Koala Eco focus on sustainably sourced ingredients and reducing the environmental footprint of their packaging and operations.
TOP-SELLING NATURAL HEALTH BRANDS
At Unique Health Products we are proud to stock hundreds of leading and top-selling natural health brands. Over the last 25 years we have played an important role in bringing these products to the mainstream and we are focussed on continuing to do so into the future. Shop our range online 24/7, or alternatively you can call our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.
Busy lifestyles and fragmented eating habits have often required consumers to choose between a healthy breakfast or a more convenient option. But not anymore! The desire for a more diverse selection of grab n’ go healthy breakfast products is driving innovation to meet these changing consumer priorities.
Kickstart your breakfast sales with these nutritious, convenient and grab n’ go options.
Spread that hemp
All natural and made without additives, fillers or sweeteners, the Essential Hemp Nut Butter range is filled with good fats and combined with the protein superfood, hemp. These dairy-free and gluten-free butters are ideal as a breakfast spread or addition to a healthy morning smoothie.
Practically every ‘mite’ is covered with this breakfast spread gem! Free from yeast, gluten, soy, grains, nuts, dairy, eggs, thickeners, additives or added preservatives, it is the ultimate allergy-friendly superspread. EveryMite is available in four great options; Low Salt, Fodmap Friendly, Original and new BabyMite.
Pure golden goodness
Driven by passion and love for what’s nourishing and real, The Whole Foodies (Wild Crafted) Raw Honey is 100% Australian and derived straight from nature’s wild eucalypt nectar and honeybees. Available in a 1kg tub or a handy 500g squeeze bottle.
Amazonia Raw Acai is the perfect beauty boost for breakfast bowls and smoothies. Packed with 21 times more antioxidants than blueberries, this certified organic, nutrient powerhouse is rich in Vitamin A and C, dietary fibre, and anthocyanins to support strong hair, skin and nails.
Daily dose of wellness
Exclusive to Unique, Bragg Apple Cider Vinegar contains the sought-after ‘Mother’, is a household name and a world market leader. Made using only the finest, organically grown apples, the vinegar is unfiltered, unheated, unpasteurised and contains 5% acidity.
These shelf-stable, natural elixirs are free from artificial flavours, preservatives or colours, are caffeine free and made with 39% ginger and wild turmeric juice. The Ginger People Ginger Shots come in a shelf-ready CDU of 12 and are a great option for a countertop display upsell.
Made using their smooth and creamy almond protein, Macro Mike’s Waffle Mix is packed with more than 20g of protein per serve. These plant-based, gluten-free and 100% natural waffles tap into the breakfast convenience trend requiring only the addition of mylk for a quick and healthy breakfast solution.
Nutritious and delicious! These PBCo. Protein Pancakes are powered with 21g of plant-based protein and contain less than 3g of carbs per serve. With no added sugar and free of gluten, this 300g packet makes up to 30 deliciously fluffy pancakes.
Nutty keto goodness
This gut-friendly, nutrient-rich granola contains no added sugar, is made with all-natural organic ingredients and has only 4g of carbs per serve. The Monday Food Co. Keto Granola combines salty and sweet nutty flavours and is available in 300g and 800g sizes.
Consisting of key ingredients such as organic rolled oats, protein, probiotics, digestive enzymes and minerals, Botanika Blends Protein Brekky Porridge instant mixes are packed in convenient single serve sachets in a shelf-ready CDU of 12 or 1kg bags. Available in four protein-packed flavours.
Using eight simple ingredients including egg whites for protein, dates to bind and nuts for texture, each RXBAR packs 12g of protein and 5g of fibre in under 220 calories. At an enticing RRP of only $3.95, it is the perfect breakfast on-the-go.
Stock up on healthy breakfast products
This is just a small sample of the healthy breakfast products in our range. Stock your shelves with the thousands of products you’ll find in our online store. If you’re new to Unique Health Products, you can register for an account here. You can shop from our online store 24/7 or by calling our friendly sales team on 1800 787 904.
To still be a household name after more than a hundred years in business is quite the feat. Especially when your core products have also stood the test of time. That’s Bragg. Since 1912 they have been trusted by consumers around the world to produce quality health products.
In a recent Australian Consumer Survey conducted by Unique Health Products, 85% of Australian consumers consider Apple Cider Vinegar a pantry staple. Bragg is also the brand of choice with 83% of Australian consumers preferring Bragg Apple Cider Vinegar over other brands. Not to mention, it’s an impressive track record of reviews with a 5/5 star rating on Amazon Australia.
One bottle of Bragg Apple Cider Vinegar is sold every four minutes in Australia.
Bragg Apple Cider Vinegar contains both pre- and probiotics which can support immune and gut health as well as the sought-after ‘Mother’.
While Bragg is synonymous with Apple Cider Vinegar, there is so much more to this powerhouse brand than their most famous product. From Seasonings to Vinaigrette and Olive Oil, Bragg has a top-selling range of real food formulas backed by a century of time-tested wellness benefits.
When you consider that 88% of Australian consumers are willing to pay more for quality health products, it’s no wonder they prefer Bragg. Two in five Bragg customers purchase a Bragg product at least once a fortnight. In fact, more than a third of consumers in Australia would still choose Bragg every time, even if given the opportunity to purchase another brand.
50% of Australian consumers have been using Bragg products for 1-5 years and there is a huge opportunity for retailers who stock this iconic brand. Bragg products are high quality health foods back by research and more than a century of sales history.
In Australian households, 70% consider Olive Oil to be a pantry staple. 52.5% for Nutritional Yeast, 25% for Vinaigrette and 80% for Mixed Herbs. Meet this demand with healthy alternatives for Australian pantry staples.
Unique Health Products is the exclusive distributor of this iconic brand. To order your stock – either call our friendly sales team on 1800 787 904 or order via the convenience of our online store, anytime of day. If you don’t yet have a wholesale account with us, you can register for an account here.
Each year, Coeliac Awareness Week aims to raise awareness of the disease for the 284,000 undiagnosed sufferers. By shining a spotlight on the disease, they hope to encourage people who are suffering from symptoms to get tested.
Whether people are following a gluten-free diet as a way to manage their coeliac disease, or they are removing gluten due to an intolerance or other health reasons, there is now an abundance of gluten-free products available to support their diet.
Over the last decade, the market has expanded exponentially, and that is showing no signs of slowing. In fact, the gluten-free products market is expected to register a CAGR of 7.8% in the period 2020 – 2025.
This year, Coeliac Awareness Week runs from the 13th-20th of March. Explore our large range of gluten-free wholesale products to help you cater to those with Coeliac disease as well as the increasing number of consumers who are choosing to eliminate gluten from their diets!
Traditionally, breakfast is a gluten-filled meal – from the standard staples of toast and cereal to some of the more indulgent breakfast options like pancakes and waffles.
But not anymore! There is an increasing number of alternatives that have none of the gluten and all of the flavour, and even offer healthier alternatives to some traditional options:
Eclipse Organics Gluten Free Light and Crisp and Gluten Free Nutty Clusters both include organic, gluten-free cereal flakes, puffs and chia seeds for a delicious cereal alternative.
With a mission to create health food products from ‘real food’, KOJA Protein Pancakes – available in Cacao, Cinnamon or Coconut & Maca – are light and fluffy pancakes that are free from gluten, dairy and sugar.
2die4 Live Foods
Made from organic, premium quality, activated ingredients, the 2die4 Live Foods Organic Activated Muesli contains a blend of organic and activated almonds, pecans, pepitas and pistachios with buckwheat, quinoa and amaranth, making it a delicious gluten-free option for the breakfast table.
Gluten-free baking is a category that has seen huge innovation, both in raw ingredients such as flours as well as baking mixes. Some of our top-selling gluten-free baking brands include:
The Gluten Free Food Co.
The range of flour blends and baking and bread mixes from The Gluten Free Food Co. is quite ground-breaking. As well as being 100% plant based with only organic ingredients, each product uses wholesome flours and seed meals, and no nut meal.
There are two flour blends in the range – a Grain Free Flour and a Wholemeal Flour. They can both be used in a 1:1 substitution ratio for regular all purpose wheat flour.
There is also a Quick Bread Mix using a blend of seed, vegetable and grain flours and meals, a Quick Pizza Base Mix and a Soft & Flexible Wrap Mix.
For the sweet tooths, there are three varieties – Banana Bread, Chocolate Cake and a Quick and Easy Cupcake Mix. All are easy to make with minimal additional ingredients required.
In addition to the Green Banana Baking Flour, which is rich in prebiotic fibre resistant starch, the Natural Evolution range includes gluten-free mixes for Banana Bread, All Purpose Dough, 5-minute Chocolate Cake, Caribbean Cake and Vanilla Pancake & Waffle Mix.
Another innovative nutrient-dense, gluten-free flour from Natural Evolution is their Gold Sweet Potato Flour, made from Queensland-grown gold sweet potatoes.
PBCo. was born out of a desire to provide low-carb, low-sugar options for consumers so they can still enjoy baking at home… with a healthier twist.
The products in the Low Carb and Protein ranges are all gluten free. In the Protein range, this includes the Bread, Muffin, Pancake, Pizza Base, 6 Seeds Bread, Cookie and Banana Bread Mix.
The Low Carb range includes Cookie, Chocolate Cupcake, Pancake & Pikelet, Sunflower & Linseed Bread, Vanilla Cupcake Mixes and a Low Carb Crumb in three varieties – Original, Medium and Hot & Spicy.
In the Macro Mike range of baking mixes, there are a large number of gluten-free products. This includes the Macro Friendly Double Choc Protein Brownies, Salted Caramel Brownies, Choc Chip Snickerdoodle Cookie, Triple Chocolate Chunk Cookie and White Choc Chip Cookie as well as the Almond Protein Waffle and Banana Bread Baking Mixes.
PASTA AND SAUCES
From dried pasta to gnocchi and convenience meals, we have a wide range of wholesale gluten-free pasta products.
The four Difatti Gnocchi varieties are all gluten free… and delicious! They include Plain, Pumpkin and Quinoa, and Spinach and Tomato, which are all made from premium potatoes, corn and rice flours and designed to be a kitchen cupboard staple.
The range of Instant Pasta Meals from Flexible Foods are all part of the brand’s mission to make plant-based eating fun, nutritious and accessible.
There are three varieties in the range – Cheezy Garlic Herb, Creamy Mushroom and Tomato Basil, all of which are both dairy and gluten free.
The founders of Plantasy Foods – Monica Topliss and Fran Leman – are on a mission to produce healthy and convenient gluten-free, plant-based wholefood.
Everything except the Creamy Cheez Sauce Mix is gluten free. From the Plant-based Protein and Protein Patty Mixes to the seven flavours in the Good Soup range and Vegetable Gravy Mix.
Plantasy Foods also as a strong gluten-free pasta offering with four varieties of dried pasta – ABC (Alfabeto), Little Stars (Stelline), Mini Macaroni (Vegeroni) and Sea Shells (Conchiglie), as well as the popular Mac N Cheez, available in Original Cheez, Cheez N Chive, Chilli Cheez, Porcini Cheez and Mac N Go.
For coeliacs and those with gluten intolerance, soy sauce is off-limits as it contains gluten. Bragg Coconut Liquid Aminos is a gluten-free and healthier alternative to soy sauce. Another gluten-free winner is the Nutritional Yeast Seasoning which can be used as a “cheezy” topping on practically everything and as an alternative to thicken soups and sauces with an added health boost.
Gluten-free snacks are also in high demand, particularly for their grab n’ go convenience factor. Here are some options to fire up your customers’ taste buds.
Byron Bay Cookies
In the Byron Bay Cookies Gluten Free range, there are four flavours – Maple & Pecan, Sticky Date & Ginger, Triple Choc Fudge and White Choc Macadamia. The Triple Choc Fudge and White Choc Macadamia are also available in Gluten-free Cookie Bites.
From the wizard at Botanika Blends comes a new collection – Botanika Bickies. These Vegan Protein Cookies are available in three flavours – Birthday Cake, Choc Chip and Choc Choc Boom.
Also in the Botanika Blends range is the Vegan and Gluten Free Pancake Mix – a plant-based option that uses brown rice flour, sorghum flour and corn flour for a naturally tasty alternative.
STOCK UP ON GLUTEN-FREE WHOLESALE FAVOURITES
This is just a small selection of the gluten-free wholesale products we have available at Unique Health Products. We distribute hundreds of health and wellness brands nationwide. To place an order, visit our online store 24/7 or call our friendly sales team on 1800 787 904. If you are new to Unique Health products, you can register your wholesale account here.
Bragg is a world-renowned health brand with award-winning products, a celebrity cult following and international household name status. Whenever Bragg is mentioned, it’s common for most people to note their Apple Cider Vinegar (ACV). But their ACV is only the beginning of this powerhouse brand’s portfolio….
Nutritional Yeast and Seasoning Sprinkle
Nutritional Yeast is a vegan food product with a cheesy, nutty flavour. It’s a great source of protein, B vitamins and trace minerals and can be used in a variety of ways including:
Sprinkled over pasta
Stirred into soups
As a ‘cheese’ flavour in sauces
A thickener for soups and sauces
Sprinkled over popcorn
Added to dips and condiments
Added to pet food for extra nutrients
The Organic Seasoning Sprinkle contains a blend of 24 all-natural herbs and spices including Bragg’s apple cider vinegar, specially crafted to enhance the flavour of your customers’ favourite recipes, meals and snacks. It is also salt free, making it a great flavour enhancer for those with sodium-restricted diets!
Organic Olive Oil, Coconut Liquid Aminos and Vinaigrette
Bragg Organic Extra Virgin Olive Oil is imported from Greece and made with Greek Koroneiki olives. The unfiltered and unrefined oil exceeds the stringent quality standards set by the International Olive Council and is rich in health-supporting monounsaturated fats.
The Organic Coconut Liquid Aminos are ‘better than soy sauce!’ Free from gluten, GMOs, alcohol and colours, this flavour-enhancing concentrate provides 16 essential amino acids that come from certified non-GMO soybeans. There is no table salt added.
The Organic Vinaigrette is the perfect pairing for salads, veggies, stir fry dishes and marinating proteins. It combines the wellness benefits of their famous ACV, cold-pressed extra virgin olive oil and coconut aminos, enhanced with a zesty kick of organic garlic and honey.
Organic Apple Cider Vinegar Drinks
Functional drinks are in hot demand! As the weather heats up, give your customers a refreshing, gut-friendly drink option with Bragg Apple Cider Vinegar Drinks. Made with certified organic and non-GMO ingredients, the delicious drinks contain all the benefits of Bragg ACV, including ‘the mother’.
Grape & Acai
ACV & Honey
Pomegranate and Goji
Unique is the exclusive Australian distributor of Bragg Live Food products. The entire range can be ordered online here anytime, or simply give our friendly sales team a call on 1800 787 904. If you haven’t yet created a wholesale account with us, you can register for one here.
Bragg Live Food Products is one of the oldest and most trusted health and wellness brands and the world’s top producer of apple cider vinegar (ACV).
Founded in 1912 by renowned health advocate Paul Bragg as a way to provide products to help people live more vibrantly, the Bragg companyhas consistently provided products that reflect a commitment to supporting a simpler path to healthier living.
For decades, Paul, and his daughter-in-law, Patricia, have been promoting the benefits of apple cider vinegar and their broad portfolio of other health-focused food and dietary products including seasonings, dressings, olive oil and ready-to-drink beverages.
There’s a century of time-tested wellness benefits inside everyBragg product. Authentic “real food” formulas they’ve perfectedto help your customers transform their lives, one day at a time.
BRAGG APPLE CIDER VINEGAR – A WORLD MARKET LEADER
An authentic and storied brand, Bragg has a highly loyal, multi-generational following in the health and wellness space.
Bragg Apple Cider Vinegar is the most well-known product in the range and an institution in itself. For many people, Bragg is the only choice when it comes to selecting ACV.
Most Bragg users express unwavering loyalty. If Bragg isn’t on your shelf, 59% of shoppers will leave and purchase elsewhere, rather than buy another brand. Plus, sales for Bragg Apple Cider Vinegar are greater than all other brands combined (including all private labels).*
For years, the company has been enjoying a dominant position in the high-growth apple cider vinegar category globally and a long and successful history with its range of healthy products.
It’s the obvious choice for ACV and the range is a must-have for your pantry aisle.
KATY PERRY JOINS BRAGG
You may have seen Katy Perry holding a bottle of Bragg’s Apple Cider Vinegar on social media lately….While it may seem like an unexpected match, Katy Perry’s connection to Bragg goes way back.
“My mother made me drink it every day, but now it’s a staple for me.” Her mum also got to know Patricia Bragg. “She invited her to our church when I was little—and Patricia bought me my first guitar when I was 13.”
Katy Perry and fiance, Orlando Bloom are now co-owners of the company, helping Braggsteer it for a new century.
“I’m here to help reeducate people on how to use it,” Perry says. “I’m deeply familiar and aligned with Patricia’s mission to make the world a healthier and better place, and I am so honoured to have the opportunity to be a part of the team that will bring the magic of the brand to a new generation of consumers.”
WHAT’S NEXT FOR BRAGG?
The Braggbrand was acquired by investors mid last year with the focus to drive growth and expand the reach of this trusted health and wellness brand.
With the new investors in her company injecting a modern flair, Patricia Bragg, 90, said she hopes her products will “reach millions more people worldwide.”
New CEO, Linda Boardman says she is optimistic about the future of Bragg, which she says will forge forward using:
So keep an eye out for innovative new products, engaging consumer-focused campaigns, retailer support and updated packaging through Unique in the near future!
Bragg is definitely a big deal now….but you’ll be foolish not to establish yourself as a Bragg retailer now once you see what they have coming soon!
Our product acquisition team screens all our items against strict criteria and standards so that you can rest assured each product has been screened for effectiveness, contains natural and/or organic ingredients, is free from unwanted additives, and in the case of food, is vegetarian or vegan and has a tempting taste to suit a variety of diets!
Already have an account? Great! Head on over to our online store and stock up your shelves. We’ve just dropped a range of new products for June!