Naturally Good 2022

When it comes to products that are better for people and the planet, Naturally Good is the place to discover the latest trends and innovations. From better-for-you snacks to personal care,  eco-beauty, supplements and more, you’ll find them all. 

Naturally Good is the only dedicated natural, healthy and organic expo in Australia. And you don’t need to be an established retailer to benefit from what’s on offer. If you’re just starting to dip your toes into the possibilities of the natural health category, you’ll walk away with new connections and new ideas.

Find Unique at Naturally Good

Held at the ICC Sydney, Darling Harbour from 6-7 June 2022, Unique Health Products is proud to once again be part of this influential industry event. 

We’ll be showcasing a selection of the 4,000+ products we range from leading Australian and global brands. Importantly, Naturally Good is about you and how we can make it easier for you to do business. More than 24/7 online ordering and streamlined nationwide distribution, with Unique you have access to a team of passionate industry experts.

Come and chat to us about how we can help you to pinpoint the products and brands that your customers are searching for on your shelves. Dale and the team will be at stand F32, from 10am-5pm on both days, energised and ready to help you set up, update or reset your natural health offering.

Meet the makers

At Naturally Good, we’ll also be joined by a lineup of some of our incredible suppliers. They will be there to give you insights into their products and their brand. They will also have samples available so you can trial the products for yourself. 

Over the two day event, we’ll have a rotating roster of suppliers showcasing their products. If you’re visiting on both days, be sure to pop back into our stall as there’ll be new things to see, people to meet and products to try. 

Make sure you follow us on Instagram for updates on our Meet the Maker Schedule and live news from Naturally Good 2022.

Who can you expect to meet at Naturally Good?

Connect with the people behind brands like Ethique, LEDA and Health Guru. We’ll also have some snack sampling on offer from Keto Naturals and Boostball. The teams from Happy Way, Botanika Blends, Protein Supplies Australia and Macro Mike will also be there to talk about how they’re shaking up the protein industry. 

Plus, it’s the perfect opportunity to sample products and learn more about best-selling brands CLIF, Low Carb Life and PBCo.

See you at Naturally Good 2022

We would love to see you at Naturally Good 2022. If you want to join us, you’ll need to register for your free ticket here. 

If you can’t make it, you can browse and order from our range of hundreds of health and wellness brands in our online store 24/7 or call our friendly sales team on 1800 787 904. If you’re new to Unique, you can register your wholesale account here.

The Trend Towards Personalised Nutrition and Health

The natural health consumer is sophisticated. They aren’t looking for a one-size-fits-all approach in the products they buy. Instead, they’re looking to tailor the products they buy to meet their health and nutrition goals.

This trend towards personalised nutrition and health is supported by research into tailored dietary advice. The research has shown that dietary recommendations that are personalised to the individual are more effective than generic dietary advice.1 This advice can be based on what people eat, their genetics or health concerns.

This is a trend that will continue to grow and evolve. Are you ready to meet the demand?

The opportunity on shelves

As consumers seek more personalised nutrition and health advice, they’ll then turn to grocery shelves for products to support this. In fact, 44% of consumers are already using specific foods to address certain medical needs.2 

Your customers aren’t just looking for a single health product. They’re looking for choices and options to tailor their shopping basket to their dietary needs. This may come in the form of convenience meals and snacks or individual functional ingredients and pantry staples

What does that mean for your shelves? A broader offering will make it easier for your customers to meet their personalised nutrition and health goals with brands like:

  • Boostball as a keto snacking alternative in addition to high protein options such as CLIF Bar
  • The range of Botanika Basics from Botanika Blends for high-quality individual, natural ingredients such as Acai Powder or Maca Powder.
  • Flour alternatives like Natural Evolution Green Banana Flour or PBCo. Almond Flour. 

Supplement considerations

Rather than buying broad supplement products, consumers are seeking supplements that are tailored to their health goals and needs.3

This personalisation of supplements can be in the form of specific ingredients. Or it may be the supplement format that meets the individual’s preference, e.g. powder, liquid or capsule.

Consumers are taking a holistic approach by considering both the food and supplements that align with their health and nutrition goals.

These wholesale supplements brands offer greater choice for personalised health and nutrition:

  • IMUNI evidence-based, practitioner-quality, vegan-friendly supplements to target a range of different wellness concerns.
  • Evolution Botanicals high-potency medicinal mushrooms, adaptogens and herbal extracts.
  • FijiKava stress relief, sleep support and relaxation supplements made from certified Fijian Noble Kava.
  • Eden Healthfoods premium wholefood nutritional supplements crafted from pure and effective organic ingredients.

Tailoring the shopping experience

Personalised health and nutrition isn’t only about the products you have available on your shelves. It’s also about how easy you make it for your customers to meet their goals.

In health retail, the trend towards integration helps to achieve this. Natural health products sit alongside the rest of your range to simplify the decision-making process. As natural health continues to trend towards the mainstream, consumers will expect this integration, which is already happening in large grocery retailers.

Today, more than ever, you also have data at your fingertips to facilitate increased interest in personalised health and nutrition. Through your sales data you can tailor promotions of complementary products that your customers are already purchasing. Alternatively, this may be an opportunity to educate your customers about higher-quality options or the benefits of particular products.

Grow your natural health range

At Unique Health Products, we’ve been at the forefront of natural health products for more than 25 years. Our range includes hundreds of quality brands that meet the rising consumer demand for personalised health and nutrition.

You can shop online with us 24/7 here, or call our friendly sales team on 1800 787 904. Not yet a wholesale customer? You can register for a wholesale account here.

Sources:

1. The Conversation, 2021

2. Davidson, 2021

3. Nutritional Outlook, 2022

Snackification. The Changing Face of Australian Mealtimes

Consumers’ eating patterns have undergone fundamental changes. Instead of a traditional format of three meals at predetermined times each day, many consumers are moving towards a much more flexible pattern of snacking and grazing, eating at any time that is convenient.

Say hello to the health-conscious snackification movement!

What is snackification?

Research from Roy Morgan reveals that nearly 90% of Australian adults consume packaged snack food in an average week. While the healthy snack category, including items such as muesli bars, breakfast bars and rice crackers, is on the rise, the popularity of the sweet biscuits category has seen the biggest decline.

The snackification trend was originally driven by convenience food in general. Consumers demanded quick and easy food and drink to support their chaotically-busy lives. Fast-forward to today, and the interest in health and nutrition has spun the convenience industry on its head. Convenient food options no longer need to simply taste good, they also need to help consumers meet their nutritional goals.

Snacks are now so much more than a gap-filler between wholesome meals. They are replacing those meals.

There are no hard and fast rules for snackification. The same food may be an in-between meal snack one day, a lunch the next and an afternoon treat another day.

In essence, the definition of what a snack is has changed. The snack landscape is rapidly changing and now includes wholesome meal replacements, single-serve mini-meals, healthy snack bars, as well as heat & eat options, both savoury and sweet.

According to Euromonitor, the global health and wellness snacks market is forecast to reach $98 billion by 2025, growing at a rate of CAGR 5.8% between 2020 and 2025. The health and wellness sector is on the rise and is set to continue growing as attitudes towards snacks and health change.

Taste, nutrition and convenience are the three most important factors in choosing a snack. With this in mind, we’re seeing an industry-wide conscious effort to reduce sugar content; an increase in functional ingredients such as turmeric, hemp and ginger; lower carbohydrate options; plant-based mini-meals, protein-packed snacks and products designed to support a healthy gut.

Top-selling snacks

Top-selling snacks

Make sure you’re making the most of the snackification trend by stocking up on these top-selling snacks:

  • CLIF Bar – The CLIF Bar range is plant-based, on-trend and made with organic ingredients, making it the perfect grab n’ go energy bar.
  • Vege Chips – A globally recognised and much-loved brand that produces delicious, gluten-free, better-for-you snacks.
  • gimMe – With massive consumer demand for low calorie, nutrient-rich snacks, gimMe answers the call with high quality, irresistible healthy seaweed snacks.
  • Keto Naturals – The innovative snacks from Keto Naturals provide convenience and choice, with simple, clean ingredients. They’re vegan, low carb and gluten free, offering the ‘keto dieter’ and health enthusiasts a snack option for both sweet or savoury tastes
  • Upton’s Real Meal Kits – Ready in one minute, Upton’s Real Meal Kits are vegan friendly, made with real, recognisable ingredients and are available in two classic meals.
  • East Bali Cashews – This sustainable company produces a range of mouth-watering, plant-based nutty snacks in attractive packaging with a great price point!
  • Botanika Blends – From their range of deliciously flavoured Plant Proteins to the high-protein, probiotic porridge range, Botanika Blends has meal-time convenience covered.
  • Noble Jerky Vegan Jerky – These high protein eats are made from premium marinated and seasoned tempeh for an all natural, non-GMO, plant-based snack.

Make the most of the snackification trend

We stock these leading brands and hundreds more to help you stay ahead of the trends. Simply order online anytime! You can view our entire range of snack items by selecting ‘Snacks’ in the categories menu. Not yet registered with us? Sign up here!

Sources: Roy Morgan, 2020, Euromonitor International, 2021

Understanding the Modern Plant-based Consumer

According to the EAT-Lancet Commission report, healthy diets with more plant-based foods will be key to ensuring sustainable food systems and a healthier planet and people.

It’s no surprise then that we’re seeing a significant growth in the vegan, vegetarian and flexitarian markets. Understanding the modern plant-based consumer and what is driving their adoption of plant-based diets has never been more important for those in retail and product development.

Who is the plant-based consumer?

Research estimates that 60% of global consumers eat plant-based meals at least once a week.1  Other reports reveal that across the world, there are now more than 65% of consumers who are eating more plant-based food and beverages.2 In Australia, 45% of consumers are actively trying to reduce the amount of animal products they eat.3

Despite this increase, there isn’t one single definition of a plant-based consumer. Younger people (aged 15-44) are more likely to report that they are trying to follow a plant-based diet.

According to 2021 consumer research, the most common reason people choose to follow a plant-based diet is that it makes them feel healthier. This is followed by digestive health and fitness. Environmental concerns and animal rights are the sixth and eighth most common reasons respectively.5 This is consistent with other research findings that consumers are generally more focused on adopting healthier lifestyles for the long-term.6

It’s important to understand why consumers are opting for more flexitarian and plant-based diets. It’s also important to have a good picture of the trends underpinning the shift.

The simple answer is choice. It is easier than ever before to make healthier and tastier plant-based choices. Half of Australian restaurants now cater to vegan diets.2 There is also significant innovation in plant-based meat and plant-based pantry staples

In fact, consumers are demanding new product development and a greater proliferation of plant-based ingredients, with greater interest in areas such as sustainable protein crops.7 

Interestingly, according to IRI, it’s the mention of plant ingredients that is more appealing to consumers than ‘vegan’ or ‘vegetarian’ labels. Packaging and promotions that callout that ‘you’re getting more plants, more nutrients’ are the way forward.2  

There is also an element of plant-curiosity that is driving the uptick. 41% of consumers report having tried plant-based alternatives because they wanted to try something new.8 Consumers are more adventurous than in the past, seeking out new flavours and ingredients to enhance their diet and lifestyle. 

Top-selling plant-based products

Capitalising on the plant-based trend

Where to next? How can you make the most of the plant-based boom?

First, you need to consider the brands you stock on your shelves. Consider some of these leading plant-based brands in your search:

  • Energy and snack bars from CLIF Bar with all plant-based ingredients and a priority on supported agriculture. 
  • Vegan jerky from Noble Jerky with more than 14g of plant-based protein in each packet.
  • A range of innovative protein powders, baking mixes and more from Macro Mike, which was founded with the vision of making the best tasting vegan protein on the planet.
  • Easy-to-use and minimally processed vegan sauce alternatives and the top-selling Mac ‘N Cheez range from Plantasy Foods.
  • Vegan chocolate and chocolate spreads from European chocolatier, Vego

In the switch to plant-based eating, many consumers also consider their broader lifestyle habits. Adding plant-based home and self-care products, such as Ethique Solid Bars, the Koala Eco cleaning and personal care range or ACURE skincare, broadens your appeal to these consumers.

Cater to your plant-based customers

At Unique Health Products, we’re proud to stock many of the leading plant-based brands, both from within Australia and abroad. We have hundreds of brands and thousands of products that plant-based consumers are searching for. You can purchase our range online 24/7, or call our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.

Sources:

1. Innova Market Insights, 2021. 

2. IRI, 2022. 

3. Inside FMCG, 2022.

4. Euromonitor, 2021.

5. Euromonitor, 2021.

6. FMCG Gurus, 2022. 

7. Innova Market Insights, 2021.

8. Specialty Food Association, 2020.

Why is Supply Chain Sustainability so Important?

It’s a naive view to think that a business only needs to be concerned with the sustainability actions that happen within their four walls. Being in business today means not just having oversight of the environmental and ethical impacts across every part and stage of the business but also managing those impacts.

So, why is supply chain sustainability so important? Research suggests that for consumer products, the supply chain may amount to as much as 90% of the environmental impact.1 For businesses that want to proactively manage their ethical, social and environmental footprint the supply chain is a highly significant part of the story. 

Supply chain sustainability issues

Research on Google Trends data shows that searches for terms like “sustainable products”, “eco-friendly” and “environmentally friendly” have all seen a recent, sustained increase.2 Today’s consumers demand action and transparency. Research shows that as many as 60% of people are willing to pay more for eco-friendly products. But these consumers also expect brands to come to the table in driving serious change.3

That’s not to mention many of the other benefits of a focus on sustainability, such as cost-savings, better financial results and enhanced innovation.3 When you have a sustainable supply chain, you can make the most of the benefits of sustainability by truly integrating your efforts across every touchpoint within your business, either direct or indirect.

One of the biggest risks from supply chain sustainability issues arises when you don’t have complete visibility. You might be sure of what’s happening within your own operations but do you have that same level of visibility with your suppliers? Or their suppliers?

In one study, it was found that while many businesses had visibility of their first-tier suppliers, that is the suppliers they work directly with, they didn’t have the same for lower-tier suppliers.4

How to improve supply chain sustainability

For retailers, there are absolutely considerations around limiting resource consumption and waste. But there is also a need to stock brands that share the same sustainability values as yours.

Many of the brands we stock at Unique Health products are leading the way in sustainability and ensuring transparency with their own suppliers. Here are just a few examples. 

Ethique

As a B corp, Ethique is a brand with sustainability at the heart of everything they do. They have direct trade partnerships with producers where possible to ensure fair prices and environmental protection. They offset 120% of their carbon emissions and use cruelty-free and vegan ingredients.

CLIF Bar

CLIF Bar models their sustainability on the premise of thinking like a tree. That is, they use organic and sustainable ingredients, use renewable energy and eco-friendly packaging and transport their products in transportation that doesn’t pollute. This is part of their commitment to reducing their environmental footprint in everything they do. 

Alaffia

Built on the fair trade philosophy, Alaffia offers equal environment opportunities, pays a fair local price or wage along with healthy and safe working conditions, and engages in environmentally sustainable practices. They also reinvest product sales into empowerment projects in the local communities where they source their ingredients and make their products. 

Earthwise

Since their beginnings in the late 1960s, Earthwise has been committed to providing eco-friendly cleaning products and looking for innovative ways to reduce their environmental impact across the entire product life cycle. Their biodegradable, plant-based ingredients are grey water and septic tank safe, and packaged in recyclable packaging, much of which is made from 75% recycled plastic. 

PATCH

Recognised as one of the Best for the World B Corps in Environment in 2021, PATCH considers the impact of their everyday footprint across all areas of the production and supply of their Bamboo Bandages. The compostable bandages are made from sustainable bamboo with no latex and 100% compostable packaging. 

Boost your supply chain sustainability

We stock these leading brands and hundreds more across the natural health, fair trade, eco-friendly and organic categories. Each brand has their own sustainability story and values that can resonate with your customers and help improve your supply chain sustainability. Shop online with us 24/7, or call our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.

Sources:

1. McKinsey, 2016.

2. JP Morgan, 2021.

3. GWI., 2021.

4. Forbes, 2020.

5. Harvard Business Review, 2020.

4 Consumer-driven Sports Nutrition Trends 

In recent years sports nutrition has pushed into the mainstream.1 It’s no longer just for building muscle. Consumers look to sports nutrition to support their proactive approach to health maintenance and better-for-you options to enhance their active lifestyles.2

As an industry, sports nutrition is booming. Globally it’s a market worth more than AUD $55 billion with a predicted compound annual growth rate (CAGR) of 8.5%.3 With the increasing expansion to a broader consumer category, there has never been a better time for retailers to capitalise.

We’ve identified four sports nutrition trends driven by consumer demand and preferences so you can make the most of the opportunities in the market. 

Sports nutrition trends - flavour innovation

Flavour innovation

Traditionally sports nutrition products are chosen for their efficacy over other considerations. But with the uptake in adoption by lifestyle consumers, flavour is increasingly important. It’s important to 41% of consumers, coming in third behind health and cost considerations.4

While chocolate and vanilla flavours remain go-to favourites, more and more consumers are reaching for innovative flavour combinations and new tastes. 

From the trending to the nostalgic and mouthwateringly enticing, here’s just a sample of the exciting flavour innovations you can offer your customers from a selection of leading brands:

Sports nutrition trends - plant-based protein

Plant-based protein

In an analysis of Amazon sales data, plant-based protein powder was revealed to have a 25% market share (second behind whey protein powder at 50%) but with 39% year-over-year (YoY) growth, it was the fastest growing segment.5

This follows a general dietary trend towards plant-based eating with 73% of global consumers saying they eat less meat as it is a healthier option. 26% of people also now identify as flexitarian.6

What are the options for tasty plant-based proteins for your customers? These top-selling brands are the place to start:

  • Macro Mike offers both Peanut and Almond proteins with a recent re-formulation to enhance the products and taste even further. 
  • In the protein snack bar market, CLIF Bar is a leader with only plant-based ingredients and plant-based protein used across range. 
  • Essential Hemp offers an innovative protein powder alternative made from hemp protein. 
Sports nutrition trends - pre-workout supplements

Pre-workout supplements

Protein isn’t the only thing booming. Uptake of pre-workout supplements as a sports nutrition trend is also on the rise. In the Amazon analysis, sales of sports nutrition supplements, including pre and post workout supplements, saw YoY growth of 41%. In this sub-category, pre-workout supplements lead the way with a market share of 65% and YoY growth of 45%.5

Pre-workout supplements are designed to help boost energy and performance to maximise a workout. The rise in these supplements comes back to consumers looking for products and nutrition to help them stay active.

For premium, natural pre-workout supplements to stock your shelves, look to brands and products like:

Sports nutrition trends - clean ingredients

Clean ingredients

Research has shown that consumers who haven’t yet used sports nutrition products are skeptical of the benefits of the products.6 It’s not just clean ingredients that are important. Transparency around ingredients and sustainability is also key.

This is another of the sports nutrition trends that’s influenced by broader consumer preferences with increasing demands for clear labelling and natural ingredients.7

Give your customers clean sports nutrition alternatives with these popular brands:

  • Happy Way sports nutrition products are made with natural and organic ingredients and free from preservatives, artificial sweeteners and flavours. 
  • One of the core food values of the CLIF Bar brand is about prioritising people and the planet by using organic ingredients and proudly supporting sustainable agriculture.
  • There are no artificial colours, sweeteners or preservatives in the Botanika Blends range of Plant Protein Powders. 

At Unique Health Products we proudly make it easier for you to do business. If you’re ready to capitalise on these sports nutrition trends, we have a huge range of top-selling brands and products for you to add to your shelves. Shop online 24/7 or call our friendly sales team on 1800 787 904. If you’re a new Unique Health Products customer, you can register your account here.

Sources

1. Nutritional Outlook, 2020.

2. FMCG Gurus, 2020.

3. Grandview Research, 2022.

4. Innova Market Insights, 2021.

5. ClearCut, 2021.

6. Nutraingredients, 2019.

7. FMCG Gurus, 2021.

The Power of Influencer Marketing to Skyrocket Your Brand

Do you ever feel like influencer marketing is a bit of a mystery? It seems like everyone is doing it, but does that mean you should too? And if you do decide to give it a go, how do you know what’s going to work?

Part of the joy in what we do is seeing brands and retailers grow through clever marketing and connecting with their target audience. Working with influencers can be a critical element of this. If you’re thinking about dipping your toe in the influencer marketing pool, there’s a few things you need to know first.

WHY INFLUENCER MARKETING?

Over the last few years, influencer marketing has really taken off. According to Statista, it’s a market that has doubled in size since 2019, now with a value of more than AUD $19 billion. Given that there are now 4.48 billion people around the world who use social media, it’s no surprise that marketing has evolved to meet consumers where they are.

The 2021 Influencer Marketing Benchmark Report revealed that:

  • 90% of respondents agree that influencer marketing is an effective form of marketing.
  • 72% of respondents believe that the customers who find them through influencer marketing are of a higher quality than those they get from other types of marketing. 

In terms of results, one study found that, depending on the type of content, influencers can help with brand awareness, education and purchasing decisions.

Influencer marketing success

INFLUENCER MARKETING SUCCESSES

Many brands and retailers have seen great success from influencer collaborations. You’ve probably heard of brands that have sold out in minutes or seen their social following grow exponentially after an influencer who has shared their product.

Not every influencer collaboration is going to have those kinds of blow your socks off results, but by crafting a strategic approach you can have great success like these brands have:

Happy Way has more than 300,000 followers on social media. They work with “Happy Way fan-girls” including Ashy Bines and Sophie Guidolin who they credit with using their platforms to spread the Happy Way message. These influencers have huge followings and are absolutely aligned with the Happy Way values. They share recipes, new product announcements and an infectious love for the Happy Way brand. 

When TikTokker Emily Mariko shared her leftover salmon recipe and used gimMe Roasted Seaweed Snacks, sales went through the roof. The video went viral with more than 12 million views and her following grew from just over 200k followers to now more than 7.5 million. But more than that, Instacart reported a 100% increase in orders that contained the two key ingredients – salmon and dried seaweed.

Laura Henshaw and Hannah Furst are two of the influencers that TOM Organic partner with to promote their feminine care range. Henshaw is the ambassador for the brand and she features in promotional campaigns as well as sharing products and brand news on her own channels. TOM Organic also leverages their influencer relationships to share their stories and break down stigma around period related topics. 

For CLIF Bar, their approach is a little different. As a brand built by athletes for athletes, their ambassadors are all sports stars that align with their value of providing energy for any moment.

CREATING VALUABLE INFLUENCER COLLABS

Influencer collabs aren’t a one size fits all approach. The path you take depends on your goals and the influencer(s) you’re working with. 

Influencer partnerships can result in more content for your brand and general awareness around what you do. They can help you tap into new markets and drive foot traffic, online traffic and sales. As a retailer, you can also leverage the influencer collabs of the brands you stock. Share them on social media, mention them in your eDMs or even create collateral in store to highlight the partnership. 

If you’re working directly with influencers, here are a few ideas to make the most of the relationship:

  • Invite your influencers to new store openings to increase awareness of new locations.
  • Interview your influencers for blogs to share on your website or social media posts. Include questions about their favourite brands in your range. 
  • Use the content your influencers create across your own social media channels. 
  • Offer a discount code for your influencers to share with their followers to drive sales. 

Most of all, it’s important to remember that authenticity matters. Influencers that align with your brand and that have a trusting relationship with their followers will get the best results. This is particularly important in the natural health industry. Influencers who make incorrect claims about a product or who don’t share the same values as your brand can do more harm than good.

GROW YOUR BRAND WITH UNIQUE

Influencers can skyrocket your brand… and so can stocking the best natural health products on the market. At Unique Health Products, we’re proud to distribute hundreds of incredible brands that produce natural, organic, fair trade and eco-friendly products. You can order online, anytime in our online shop or call our friendly sales team on 1800 787 904 If you’re a new Unique Health Products customer, you can register your account here.

Racing Towards Zero: The Climate Imperative for Business

Climate change. Originally the realm of science, has long been part of the global political conversation. But more recently there has been a shift. Businesses are stepping in and stepping up to help carry the weight of climate change.

There are many major Australian and global brands making serious climate change commitments. It’s a race to zero. And in this race, everyone’s a winner.

WHY NOW?

With bushfires, floods, sea levels rising and global temperatures on the up, consumers are more aware than ever of the need for climate change action. So much so that they’re prepared to change the brands they buy from if it will have a positive impact on the environment. 

Consumer research from Deloitte has shown that consumers are concerned… and they’re talking with their wallet. 42% of consumers have changed their spending habits in response to the environmental stance of brands they buy from. Interestingly, 21% of people have also encouraged other people to also make the switch. Younger consumers aged 18-24 are three times more likely to make these purchasing switches than the 65+ age group. 

It’s no longer simply a buying decision. Consumers have an expectation on brands to be active on environmental issues such as climate change and carbon emissions. 65% of consumers in the Deloitte research expect CEOs to do more in regards to sustainability and societal issues.

J.P.Morgan research also reveals that brands need to concern themselves with not only emissions from their own facilities and production but also across their entire supply chain. For consumer staples brands, these Scope 3 emissions, i.e. indirect emissions from sourcing and product disposal, can amount to as much as 95% of a company’s total emissions. 

The time to take action is now. 

MAJOR BRANDS, MAJOR COMMITMENTS

Across the globe, major brands are sitting up and taking notice. They are taking a stand to reduce their emissions. And they aren’t messing about. They are racing towards zero in a serious way.

What are some of the climate change commitments these brands are making?

Mars has committed to zero net carbon emissions, including Scope 3 emissions, by 2050. Part of their plan includes working with farmers on regenerative agriculture to overhaul their supply chains. 

In Australia, Coles Group has also announced a commitment to reduce net carbon emissions to zero by 2050. They also have a goal to reduce combined Scope 1 (direct emissions) and Scope 2 (indirect energy emissions) carbon emissions by 75% by 2030 with a move to 100% renewable electricity by 2025. 

Zero net carbon emissions by 2050 is also a commitment McDonald’s has made along with efforts in using renewable energy, moving towards regenerative farming, and switching to sustainable packaging.

The Climate Pledge has more than 200 signatories, including Coca Cola and PepsiCo who have all ambitiously committed to zero net emissions by 2040. 

TAKING ACTION THAT MATTERS

At Unique, we are proud to partner with brands and retailers who are committed to making positive change.

Ethique’s focus on regenerative business practices and CLIF’s commitment to people and climate action are two examples of this. As well as People4Ocean, Little Urchin and SurfMud producing reef-safe suncare, Ever Eco’s dedication to reducing single-waste plastic, and Earthwise’s move to recycled packaging. 

What each of these brands, and the hundreds of other brands we stock, have in common is their vocal commitment to causes that matter to their brand and customers. They are transparent about the journey they are on and show genuine dedication to bringing about positive change.

The tide is turning and it’s turning fast. Brands, both small and large, that don’t prioritise sustainability across their business and supply chain risk losing credibility and customers. This applies equally across manufacturers and retailers.

WITH YOU ON THE SUSTAINABILITY JOURNEY

No matter where you are on the journey of taking positive action on climate change commitments, we’re with you. We stock hundreds of natural, organic, fair trade and eco-friendly brands to stock your shelves with sustainable alternatives. Shop online, anytime, or call our friendly sales team on 1800 787 904. If you don’t yet have an account with us, you can register for one here

5 Signs Natural Health has Turned Mainstream

25 years ago, natural health was considered niche or boutique. Natural health products were found in health food speciality stores. The health food section of other stores, if there was even one at all, likely consisted of just a handful of products. 

Today, it’s a completely different story. The natural health industry has undergone quite the transformation. Don’t just take our word for it. Here are five signs that the tide has turned to take natural health to the mainstream.

Aisles are integrating

The health food aisle has long been a staple of grocery stores. Not anymore. As we’ve been talking about for some time now, retailers of all sizes, such as Coles, are integrating natural health products throughout their stores. 

You can now find the likes of brands such as Bragg, Upton’s Naturals and Banana Joe integrated into the regular grocery aisles.

Consumers can more easily find the products they’re looking for and discover new, healthier alternatives. And retailers can benefit from increased visibility and sales of the natural health products on their shelves. 

Packaging is evolving

Alongside the move towards integration, natural product packaging has also made a mainstream shift.

As the products themselves have become more mainstream, the packaging has stepped up with bold colours, sophisticated designs and a fresh take on what natural health can look like.

Brands like Ethique, Amazing Oils, Acure and Keto Naturals are all shelf stand outs and leading the way in the future of mainstream natural health. 

Consumer demand is growing

You need only look at some of the wellness trends data to see what is happening. Consumer demand for natural health products is growing… and it’s growing fast. 

Personalised nutrition is driving consumers to seek out more products that help them to achieve their health and wellbeing goals. 

Innovation is thriving

The natural health industry is innovative by its very nature. But as brands and products have made the shift into the mainstream spotlight, the level of innovation has hit new heights. 

Adaptogenic and nootropic ingredients, such as ashwagandha, reishi, rhodiola and ginseng are appearing in more and more products on the grocery shelves. Leaders in this space include Evolution Botanicals and The Ginger People. Brands such as Macro Mike and Botanika Blends are also continually innovating with flavour and product formulations. 

The way these products have been embraced in the mainstream has facilitated even greater growth in innovation.

Eco-friendly is an expectation

Consider these statistics:

Natural health brands have a head start on sustainability. They are generally more conscious of the ingredients they use and the impact of their packaging on the environment. This is now a broader expectation across the board. 

Brands like CLIF, East Bali Cashews and Koala Eco focus on sustainably sourced ingredients and reducing the environmental footprint of their packaging and operations. 

Top-selling natural health brands

At Unique Health Products we are proud to stock hundreds of leading and top-selling natural health brands. Over the last 25 years we have played an important role in bringing these products to the mainstream and we are focussed on continuing to do so into the future. Shop our range online 24/7, or alternatively you can call our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.