THE POWER OF INFLUENCER MARKETING TO SKYROCKET YOUR BRAND

Do you ever feel like influencer marketing is a bit of a mystery? It seems like everyone is doing it, but does that mean you should too? And if you do decide to give it a go, how do you know what’s going to work?

Part of the joy in what we do is seeing brands and retailers grow through clever marketing and connecting with their target audience. Working with influencers can be a critical element of this. If you’re thinking about dipping your toe in the influencer marketing pool, there’s a few things you need to know first.

WHY INFLUENCER MARKETING?

Over the last few years, influencer marketing has really taken off. According to Statista, it’s a market that has doubled in size since 2019, now with a value of more than AUD $19 billion. Given that there are now 4.48 billion people around the world who use social media, it’s no surprise that marketing has evolved to meet consumers where they are.

The 2021 Influencer Marketing Benchmark Report revealed that:

  • 90% of respondents agree that influencer marketing is an effective form of marketing.
  • 72% of respondents believe that the customers who find them through influencer marketing are of a higher quality than those they get from other types of marketing. 

In terms of results, one study found that, depending on the type of content, influencers can help with brand awareness, education and purchasing decisions.

Influencer marketing success

INFLUENCER MARKETING SUCCESSES

Many brands and retailers have seen great success from influencer collaborations. You’ve probably heard of brands that have sold out in minutes or seen their social following grow exponentially after an influencer who has shared their product.

Not every influencer collaboration is going to have those kinds of blow your socks off results, but by crafting a strategic approach you can have great success like these brands have:

Happy Way has more than 300,000 followers on social media. They work with “Happy Way fan-girls” including Ashy Bines and Sophie Guidolin who they credit with using their platforms to spread the Happy Way message. These influencers have huge followings and are absolutely aligned with the Happy Way values. They share recipes, new product announcements and an infectious love for the Happy Way brand. 

When TikTokker Emily Mariko shared her leftover salmon recipe and used gimMe Roasted Seaweed Snacks, sales went through the roof. The video went viral with more than 12 million views and her following grew from just over 200k followers to now more than 7.5 million. But more than that, Instacart reported a 100% increase in orders that contained the two key ingredients – salmon and dried seaweed.

Laura Henshaw and Hannah Furst are two of the influencers that TOM Organic partner with to promote their feminine care range. Henshaw is the ambassador for the brand and she features in promotional campaigns as well as sharing products and brand news on her own channels. TOM Organic also leverages their influencer relationships to share their stories and break down stigma around period related topics. 

For CLIF Bar, their approach is a little different. As a brand built by athletes for athletes, their ambassadors are all sports stars that align with their value of providing energy for any moment.

CREATING VALUABLE INFLUENCER COLLABS

Influencer collabs aren’t a one size fits all approach. The path you take depends on your goals and the influencer(s) you’re working with. 

Influencer partnerships can result in more content for your brand and general awareness around what you do. They can help you tap into new markets and drive foot traffic, online traffic and sales. As a retailer, you can also leverage the influencer collabs of the brands you stock. Share them on social media, mention them in your eDMs or even create collateral in store to highlight the partnership. 

If you’re working directly with influencers, here are a few ideas to make the most of the relationship:

  • Invite your influencers to new store openings to increase awareness of new locations.
  • Interview your influencers for blogs to share on your website or social media posts. Include questions about their favourite brands in your range. 
  • Use the content your influencers create across your own social media channels. 
  • Offer a discount code for your influencers to share with their followers to drive sales. 

Most of all, it’s important to remember that authenticity matters. Influencers that align with your brand and that have a trusting relationship with their followers will get the best results. This is particularly important in the natural health industry. Influencers who make incorrect claims about a product or who don’t share the same values as your brand can do more harm than good.

GROW YOUR BRAND WITH UNIQUE

Influencers can skyrocket your brand… and so can stocking the best natural health products on the market. At Unique Health Products, we’re proud to distribute hundreds of incredible brands that produce natural, organic, fair trade and eco-friendly products. You can order online, anytime in our online shop or call our friendly sales team on 1800 787 904 If you’re a new Unique Health Products customer, you can register your account here.

RACING TOWARDS ZERO: THE CLIMATE IMPERATIVE FOR BUSINESS

Climate change. Originally the realm of science, has long been part of the global political conversation. But more recently there has been a shift. Businesses are stepping in and stepping up to help carry the weight of climate change.

There are many major Australian and global brands making serious climate change commitments. It’s a race to zero. And in this race, everyone’s a winner.

WHY NOW?

With bushfires, floods, sea levels rising and global temperatures on the up, consumers are more aware than ever of the need for climate change action. So much so that they’re prepared to change the brands they buy from if it will have a positive impact on the environment. 

Consumer research from Deloitte has shown that consumers are concerned… and they’re talking with their wallet. 42% of consumers have changed their spending habits in response to the environmental stance of brands they buy from. Interestingly, 21% of people have also encouraged other people to also make the switch. Younger consumers aged 18-24 are three times more likely to make these purchasing switches than the 65+ age group. 

It’s no longer simply a buying decision. Consumers have an expectation on brands to be active on environmental issues such as climate change and carbon emissions. 65% of consumers in the Deloitte research expect CEOs to do more in regards to sustainability and societal issues.

J.P.Morgan research also reveals that brands need to concern themselves with not only emissions from their own facilities and production but also across their entire supply chain. For consumer staples brands, these Scope 3 emissions, i.e. indirect emissions from sourcing and product disposal, can amount to as much as 95% of a company’s total emissions. 

The time to take action is now. 

MAJOR BRANDS, MAJOR COMMITMENTS

Across the globe, major brands are sitting up and taking notice. They are taking a stand to reduce their emissions. And they aren’t messing about. They are racing towards zero in a serious way.

What are some of the climate change commitments these brands are making?

Mars has committed to zero net carbon emissions, including Scope 3 emissions, by 2050. Part of their plan includes working with farmers on regenerative agriculture to overhaul their supply chains. 

In Australia, Coles Group has also announced a commitment to reduce net carbon emissions to zero by 2050. They also have a goal to reduce combined Scope 1 (direct emissions) and Scope 2 (indirect energy emissions) carbon emissions by 75% by 2030 with a move to 100% renewable electricity by 2025. 

Zero net carbon emissions by 2050 is also a commitment McDonald’s has made along with efforts in using renewable energy, moving towards regenerative farming, and switching to sustainable packaging.

The Climate Pledge has more than 200 signatories, including Coca Cola and PepsiCo who have all ambitiously committed to zero net emissions by 2040. 

TAKING ACTION THAT MATTERS

At Unique, we are proud to partner with brands and retailers who are committed to making positive change.

Ethique’s focus on regenerative business practices and CLIF’s commitment to people and climate action are two examples of this. As well as People4Ocean, Little Urchin and SurfMud producing reef-safe suncare, Ever Eco’s dedication to reducing single-waste plastic, and Earthwise’s move to recycled packaging. 

What each of these brands, and the hundreds of other brands we stock, have in common is their vocal commitment to causes that matter to their brand and customers. They are transparent about the journey they are on and show genuine dedication to bringing about positive change.

The tide is turning and it’s turning fast. Brands, both small and large, that don’t prioritise sustainability across their business and supply chain risk losing credibility and customers. This applies equally across manufacturers and retailers.

WITH YOU ON THE SUSTAINABILITY JOURNEY

No matter where you are on the journey of taking positive action on climate change commitments, we’re with you. We stock hundreds of natural, organic, fair trade and eco-friendly brands to stock your shelves with sustainable alternatives. Shop online, anytime, or call our friendly sales team on 1800 787 904. If you don’t yet have an account with us, you can register for one here

5 SIGNS NATURAL HEALTH HAS TURNED MAINSTREAM

25 years ago, natural health was considered niche or boutique. Natural health products were found in health food speciality stores. The health food section of other stores, if there was even one at all, likely consisted of just a handful of products. 

Today, it’s a completely different story. The natural health industry has undergone quite the transformation. Don’t just take our word for it. Here are five signs that the tide has turned to take natural health to the mainstream.

AISLES ARE INTEGRATING

The health food aisle has long been a staple of grocery stores. Not anymore. As we’ve been talking about for some time now, retailers of all sizes, such as Coles, are integrating natural health products throughout their stores. 

You can now find the likes of brands such as Bragg, Upton’s Naturals and Banana Joe integrated into the regular grocery aisles.

Consumers can more easily find the products they’re looking for and discover new, healthier alternatives. And retailers can benefit from increased visibility and sales of the natural health products on their shelves. 

PACKAGING IS EVOLVING

Alongside the move towards integration, natural product packaging has also made a mainstream shift.

As the products themselves have become more mainstream, the packaging has stepped up with bold colours, sophisticated designs and a fresh take on what natural health can look like.

Brands like Ethique, Amazing Oils, Acure and Keto Naturals are all shelf stand outs and leading the way in the future of mainstream natural health. 

CONSUMER DEMAND IS GROWING

You need only look at some of the wellness trends data to see what is happening. Consumer demand for natural health products is growing… and it’s growing fast. 

Personalised nutrition is driving consumers to seek out more products that help them to achieve their health and wellbeing goals. 

INNOVATION IS THRIVING

The natural health industry is innovative by its very nature. But as brands and products have made the shift into the mainstream spotlight, the level of innovation has hit new heights. 

Adaptogenic and nootropic ingredients, such as ashwagandha, reishi, rhodiola and ginseng are appearing in more and more products on the grocery shelves. Leaders in this space include Evolution Botanicals and The Ginger People. Brands such as Macro Mike and Botanika Blends are also continually innovating with flavour and product formulations. 

The way these products have been embraced in the mainstream has facilitated even greater growth in innovation.

ECO-FRIENDLY IS AN EXPECTATION

Consider these statistics:

Natural health brands have a head start on sustainability. They are generally more conscious of the ingredients they use and the impact of their packaging on the environment. This is now a broader expectation across the board. 

Brands like CLIF, East Bali Cashews and Koala Eco focus on sustainably sourced ingredients and reducing the environmental footprint of their packaging and operations. 

TOP-SELLING NATURAL HEALTH BRANDS

At Unique Health Products we are proud to stock hundreds of leading and top-selling natural health brands. Over the last 25 years we have played an important role in bringing these products to the mainstream and we are focussed on continuing to do so into the future. Shop our range online 24/7, or alternatively you can call our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.

SUSTAINABLE BRANDS ANSWER THE CONSUMER CALL

Regardless of generation or gender, the environment matters to consumers. 

In one study of 2000 Australians, the researchers found that the top three overall social and economic concerns for the respondents were plastic waste, toxic chemicals and our oceans. The same study also found that 56% of people are actively searching for sustainable brands and products that support causes or have environmentally friendly attributes. As many as 6 in 10 will pay more for said products. 

56% of people are actively searching for sustainable brands and products that support causes or have environmentally friendly attributes.

Equally, in another recent study on sustainability in Australia, 46% of people reported that they had stopped buying particular products due to their environmental and societal impact. 48% of people wear their choices with pride, believing that sustainable purchases are a statement of who they are and what they believe in. 

At Unique Health Products, we are proud to distribute products from a large range of sustainable brands that are leaders in providing choices to address the environmental concerns of consumers.

Sustainable brands using recycled packaging

RECYCLED PACKAGING

The statistics on plastic packaging are frightening. In Australia, one million tonnes of our annual plastic consumption is single-use plastic. And it’s not going unnoticed. 83% of people are concerned by plastic waste. 

Ethique is on a mission to #giveupthebottle and revolutionise the beauty industry. To date, Ethique’s solid bars have saved more than 10 million bottles from entering landfill. The commitment from this brand to being plastic free extends right across the business. Not only are the bars plastic free, but they also use compostable packaging.

Acure is another sustainable brand, already firmly committed to sustainable and natural products, now taking further steps by removing unnecessary outer box packaging. 

Similarly, household cleaning brand, Earthwise, has pledged that by 2025, 100% of their packaging will be recyclable, reusable or compostable. They are transparent on their progress and dedicated to making positive environmental change.

Sustainable brands that consider the full product life cycle

THE FULL PRODUCT LIFE CYCLE

The Australian Packaging Covenant has set a target for 100% of product packaging to be reusable, recyclable or compostable by 2025. There are many brands that are going further than that to create products that not only use sustainable packaging, but the product itself is compostable. 

This approach of considering the full product life cycle caters to the growing consumer market that is concerned with their waste footprint.

PATCH is one such sustainable brand with their innovative, compostable Bandages. Not only are the PATCH Bandages made from 100% natural bamboo fibre with the added goodness of activated charcoal, aloe vera and coconut oil, but the Bandages, and their packaging, are also 100% compostable. The result is a product that is good for people and the planet. 

Using bio-plastics, the Biotuff range of Bin Liners, Kitchen Tidy Bags, Nappy Waste Bags, Disposable Gloves, Cling Wrap, Sandwich Bags and Dog Waste Bags are biodegradable and compostable. Plastic bags can take between 20 and 1000 years to decompose, not to mention the other environmental impacts they can have for our oceans and animals. 

Sustainable brands that make reusables

REUSABLES

According to Euromonitor, the Australian ‘throw-away’ culture is being replaced with an increased movement towards reusable and refillable containers and products. 

Ever Eco was an Australian pioneer as the first brand in the country to introduce Stainless Steel Drinking Straws. They have continued to lead the reusables industry and have since expanded their range to include a large number of reusables including Water Bottles, Clothes Pegs, Produce Bags, Kitchen Storage and more.

Also in the reusables market, Honeybee Wrap creates 100% organic cotton, eco alternatives to plastic wrap that can be reused time and time again. 

But it’s not just food and drink related products that are driving the reusables boom. The Hello Cup replaces pads and tampons as a reusable period product alternative. Made from medical grade thermoplastic elastomer, it can be used for years, helping to reduce the 45 billion single-use period products that end up in landfill each year. 

Sustainable brands that use sustainably sourced ingredients

SUSTAINABLY SOURCED INGREDIENTS

In one study conducted by IBM it was found that 73% of the research participants want more than simple sustainability claims from the brands they buy. They want details about sourcing and the traceability of products and ingredients. Of those people, 71% are willing to pay a premium for products that provide that information.

This is the kind of transparency that RXBAR was founded on. Not only does every RXBAR contain clean and responsibly-sourced ingredients, those ingredients are proudly visible, front and centre on the product packaging. 

The Ginger People are also steadfastly committed to sustainably sourced ingredients and have developed strong partnerships with their farmers to ensure this. By working with family farms around the world in locations such as Peru, China, Indonesia and Fiji, they create opportunities for the local people and follow bio-diverse farming practices. 

Ethical sourcing is also a principle that guides the production of Dr Organic Skincare and Hair Care. The natural and plant extracts are sourced from around the world to produce luxury products that don’t cost the earth.  

Sustainable brands with carbon neutral operations

CARBON NEUTRAL OPERATIONS

77% of consumers are concerned about climate change. They are looking for the brands they purchase to take positive action towards reducing their carbon footprint. 

CLIF is a leader in this space, having achieved their goal of carbon neutral business operations, operating on 100% green power for electricity at all CLIF facilities. Not only this, they also sustainably source their ingredients and they are committed to reaching a goal of 100% reusable, recyclable or compostable packaging by 2025.

Sustainable brands showing environmental innovation

ENVIRONMENTAL INNOVATION

There are also many sustainable brands that are identifying innovative ways to target environmental issues.

Take People4Ocean as an example. Their range of suncare products were designed by marine biologists to be not only reef safe but also target common skin concerns related to sun exposure. 

Another brand innovating for good is Natural Evolution. What started as an accidental discovery when Natural Evolution founder and second-generation banana farmer, Robert Watkins, drove over a hand of lady finger bananas has turned into a booming brand. Not only do Natural Evolution Banana Flour products have an array of health benefits, using the bananas to produce flour also helps with the issue of farmers discarding excess bananas that were unwanted by the supermarkets. 

CATER TO YOUR ECO CUSTOMERS WITH OUR SUSTAINABLE BRANDS

Whatever the environmental concerns of your customers, at Unique Health Products we have brands to cater to their needs. As a retailer you can make a statement about your sustainability goals and commitments by stocking your shelves with these innovative, eco-friendly brands. 

These sustainable brands and many more are available 24/7 in our online store, or alternatively you can call our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.

TRENDS AND INSIGHTS FROM NATURALLY GOOD 2021

Over the last 25 years as a natural health products distributor, we’ve not only witnessed the industry evolve, we’re proud of the role we’ve played in that evolution. Natural health products have merged into the mainstream as more and more consumers embrace their benefits.

One thing we recognise as a business is that it’s when we come together to share, connect and learn that we see the biggest shifts. Naturally Good is one such place to do that and we were thrilled to be back at Naturally Good 2021, flying the Unique flag alongside our suppliers, retailers and industry peers.

If you weren’t able to make it to Naturally Good 2021, we wanted to share some of the learnings and insights we took away from the event so you can ride the wave of the coming industry trends.

Naturally Good 2021 insights

HOLISTIC HEALTH 

Something we’ve been talking about for awhile at Unique Health Products is the more holistic nature of the modern health consumer. Today’s definition of health includes both physical and emotional aspects. 

This trend towards total mind and body wellness was echoed by the IRI Analysis, 2021, which lists physical activity, diet and nutrition alongside other holistic health priorities such as sleep, rest, financial wellbeing, ethics and sustainability. 

At the same time, the health foods market is growing. According to the IRI MarketEdge Grocery Scan, MAT to 03/01/21, health foods in grocery saw dollar growth of 10.7% from 2019 to 2020 to AUD$662 million. Vitamins and minerals in grocery saw 13.1% dollar growth in the same period to AUD$47.4 billion incremental dollars. 

PLANT-BASED DIETS

Plant-based eating is on the rise with 65% of global consumers eating more plant-based food and beverages1. But it’s not just vegans who are driving the plant-based trend. There are new markets of consumers turning to plants for a variety of reasons.

In Australia, 1-3% of people identify as vegan, 4-12% as vegetarian, 7-20% as flexitarian and 20-25% as meat reducers2

Interestingly, the uptake of plant-based meat alternatives is mostly driven by curiosity. While 17% of people buy plant-based meat alternatives because they are vegan or vegetarian, 19% of people do so for environmental reasons, 28% due to animal welfare concerns and 58% out of curiosity about the taste3

But this isn’t the end of the plant-based growth phenomenon. Expect to see more in the way of adaptogenic plants, such as ashwagandha, rhodiola, maca, holy basil and eleuthero root, that can help people to cope with stress.

PROTEIN POWER

Protein has been shining in the spotlight for some time… but what next?

What is apparent from in-store promotion is that consumers see protein as permission to indulge. However, given the saturation of protein-centric SKUs in the market, the key when it comes to protein is differentiation. 

That differentiation comes in a variety of different ways. The first is products that crank up the protein, such as CLIF Builders Bars. The second is in personalisation to target specific market segments4. It’s important to focus on the importance of protein quality with a number of plant-based protein sources, such as protein-rich pulses and carbon transformation playing a bigger role in the industry. 

GUT HEALTH AND IMMUNITY

With increasing awareness and interest in products that support immunity, digestion and gut health, there also comes an opportunity for in-store education and promotion. 

75% of consumers admit to learning about new products by discovering them in store5. It’s important to maximise shelf-ready packaging to ensure the brand and key selling points are clear to not only increase customer awareness of the product but also the ingredients used. Better-for-you bagged snacks are also playing a leading role in the future of shelf real estate.10 

In this same trend, it’s worth noting that probiotic and prebiotic grocery SKUs are growing by more than 50% year on year6. The opportunity here is to highlight probiotic quality and strain efficacy and look for probiotics entering new categories.

Further, by integrating health products alongside non-health products on shelves you can reach new customers and demonstrate your awareness of and responsiveness to trends that are important to consumers. 

AUSTRALIAN DIET TRENDS

While Australians generally have a poor diet (i.e. not enough of the recommended five food groups, with too much of the discretionary category) there is some awareness of this. 44% of consumers agree that they “follow a balanced, healthy diet” while only 12% strongly agree with this statement.7

At the same time, 44% of Australians are concerned about how much sugar they are consuming.8 Related to this, SKUs that target the no/less sugar market are seeing 17% dollar growth and 13% unit growth, both higher than the industry growth rates.9 

The opportunity in this trend is the reinvention of low sugar indulgence with a move to clean and simple ingredients. 

STAY AHEAD OF THE TRENDS

At Unique Health Products, we have our finger on the pulse to help you stay ahead of the trends. We distribute hundreds of brands that are leading the charge in natural health. You can shop online with us 24/7 here, or call our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.

Sources: 1DuPont Nutrition & Health, 2021., 2IRI Shopper Panel Survey; Essential Vision; Roy Morgan; Sydney Morning Herald., 3IRI Shopper Panel Survey, 2020; n = 1,874., 4IRI MarketEdge Grocery Scan, MAT to 03/01/21., 5IRI Shopper Panel Survey, January/February 2021 (n = 5,044); IRI Store Visits., 6IRI MarketEdge Grocery Scan, MAT to 03/01/21., 7IRI Nutrilink Shopper Panel Survey, 2020; Australian Institute of Health and Welfare., 8Roy Morgan, July 2020., 9IRI MarketEdge Grocery Scan, MAT to 03/01/21.,10IRI MarketEdge Grocery Scan, MAT To 03/01/21.

CLIF BAR: The #1 energy bar fuelling sales, one bite at a time

The CLIF Bar story started with a bike ride. The epiphany that founder, Gary Erickson, had on that one cycling adventure set the wheels in motion for a product that has since become the leading energy bar across America, Canada and more recently Australia. 

It was 1990. Gary lived in a garage with his dog and pursued his passion for skiing, climbing and cycling. But with minimal options for energy bars on the market at the time, fueling his body for his active lifestyle was unappetizing to say the least.

Gary spent two years, with the help of the best baker he knew, his mum, perfecting the recipe that would become the original CLIF Bar. It ticked all the boxes – taste, sustained energy and wholesome ingredients.

CLIF Bar was an instant hit and soon became the energy bar of choice for cyclists and climbers before quickly hitting mainstream distribution channels.

The high-energy, natural and organic CLIF range now includes Energy Bars, Nut Butter Bars, Bloks Energy Chews, Energy Gel Shots, and the latest addition, Builders Bars. The brand has a loyal following, recognised for providing plant-based, wholesome grab n’ go bars and quick-release energy sources. 

CLIF Bar products

Powering top athletes around the world, including Venus Williams and John John Florence, the brand currently powers more than 11 Australian TEAM CLIF BAR athletes and tens of thousands of event competitors across the nation.

Never veering from its original vision to make a better tasting product, each item is crafted by athletes for athletes and made with real ingredients to energise and nourish. 

Going well beyond fuelling energy for any moment, CLIF is a company with a global purpose. When other energy bar brands were being acquired by multinational food companies, Gary and his wife, Kit Crawford, made the decision to stay private and developed an innovative, values-based business model. And it has paid off. The brand has seen double-digit, compounded annual growth for the past 10 years. 

In the same way Gary started CLIF with a vision to create a better energy bar option, the company vision has always been to do business in a better way. Food is at the centre of everything CLIF does, so organic ingredients and organic farming lead the sustainability efforts of the business. 

They are committed to reaching a goal of 100% reusable, recyclable or compostable packaging by 2025. Their business operations are climate neutral and they have wide reaching programs in place to support the people, places and communities they touch including becoming an employee-owned business, paid community volunteer days for staff and operating on 100% green power for electricity at CLIF facilities. 

Over 30 years CLIF has played a leading role in shaping the energy bar industry while remaining true to their sustainability values. It’s no wonder they’re the number one choice to provide energy for any moment.  

Unique Health Products is proud to be part of the CLIF Bar story as the exclusive distributor of CLIF Bar products in Australia. You can shop the CLIF Bar range online with us 24/7, or call our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.

UP YOUR SALES GAME WITH THESE PROTEIN BAR BRANDS

Australians love their protein bars. The snack bar market in Australia has been growing steadily over the last five years and is expected to reach more than AUD $900 million by 2025

In fact, there is quite a long-standing protein phenomenon happening. Even back in 2018, research out of Nielsen and The George Institute found that while total grocery growth sat at 2%, items described as containing protein saw a sales boost of 22.3%. 

Take your customers’ protein-packed snack game to the next level with these top-selling bars:

Clif Bars

CLIF BARS

In 1992, CLIF Bar and Company launched with a mission to develop an energy bar that combined convenience and great taste without compromising on quality, natural and organic ingredients. In the years since, they’ve gone on to become the number one energy bar in the United States and Canada.

CLIF Bar is crafted by athletes for athletes using real, vegan ingredients to fuel and nourish the body. Inside every one of the nine delicious CLIF Bar flavours you will find:

  • Between 9-11g protein (varies by flavour)
  • 11 vitamins and minerals
  • 70% organic ingredients
  • Slow-releasing carbohydrates for energy 
CLIF Builders Bars

CLIF BUILDERS BARS

Builders Bars are the number one plant-based protein bar in the United States. 

They are designed to both sustain workouts and help build muscle repair. With an impressive 20g of protein in each bar they are popular with athletes, fitness fanatics, body builders and tradies who need energy to fuel a physical day or work.

The low-GI Builders Bars have: 

  • 20g of complete plant-based protein
  • Essential amino acids to repair and rebuild muscles
  • Natural, organic, non-GMO ingredients
  • No artificial flavours
  • A real chocolate bar taste
  • Rainforest Alliance Certified Cocoa
  • No high fructose corn syrup
  • Three flavours – Chocolate, Chocolate Mint, Chocolate Peanut Butter
RXBAR

RXBAR

RXBAR is a brand built on absolute transparency. They are incredibly picky about the ingredients they use, and each of those ingredients are displayed front and centre on their packaging. Their no B.S. approach to creating simple, nutritious and flavoursome protein bars has garnered them a cult following of half a million on social media.

The RXBAR range has:

  • All natural, non-GMO and paleo-friendly ingredients
  • 12g protein from egg whites in every bar
  • 5g fibre per bar
  • Seven flavours – Blueberry, Chocolate Sea Salt, Coconut Chocolate, Peanut Butter, Peanut Butter Chocolate, Mixed Berry, Mint Chocolate
Botanika Blends protein bars

BOTANIKA BLENDS PROTEIN BARS

Botanika Blends brings together botany and food science to create plant-based, organic and health-conscious products. From their home base in Brisbane they are passionate about selecting sustainable food sources that promote better health for all. 

The Botanika Blends Protein Bars are:

  • Vegan friendly with no collagen, dairy or eggs
  • Gluten free with gut-friendly pre/probiotics
  • Packed with 10g protein and less than 5.5g carbs
  • Free from artificial colours, flavours, sweeteners, dates and rice malt syrup
  • Australian made
  • Six flavours – Apple Pie, Blueberry Pancake, Choc Chip Peanut Butter, Choc Hazelnut, Lemon Cheesecake, Vanilla Cake Batter
Macro Mike protein bars

MACRO MIKE PROTEIN BARS

Born from a desire to create the best-tasting vegan protein on the planet, Macro Mike has now created a range of baking mixes, powdered peanut butter, plant-based protein blends and protein bars. The entire range is macro and vegan friendly as well as gluten and dairy free, made from the best wholefoods from around the world. 

The range of Macro Mike Protein Bars are:

  • Made with plant-based protein
  • 100% natural 
  • Gluten and dairy free
  • Gut and macro friendly
  • Packed with 10-11g protein per bar
  • Four flavours – Almond Scrumptionator Cheezecake Choc Chip, Blueberry Muffin, The Game Changer Cheezecake Choc Chip Peanut, We Jammin’ Peanut Butter & Strawberry Jam Donut

STOCK YOUR SHELVES WITH THE TOP PROTEIN BAR BRANDS

To order from our range of protein bar brands, you can apply for a wholesale account with us here. If you already have an account, you can place your order online 24/7 via the online shop or call the sales team on 1800 797 904.

HEALTHY SNACK BARS ARE FUELLING SALES

In Australia, the snack bar market is expected to reach AUD $1 billion by 2024! With the ‘Snackification’ trend still going strong and consumer lifestyles getting more active with the warmer weather, the demand for healthy, convenient snack options is high.

In fact, recent research by Roy Morgan tracked the shopping habits of Australians over March and April this year. Their results showed that 66% of Australians bought savoury snacks and there was a significant increase in healthy-snack orders, which accounted for 54.7% of total packaged snack-food sales. That was the biggest moving sector in the healthy-snack category! 

Snack company Livwell Emporium said in a statement, “as the frequency of snacking has increased and interest in veganism has gained momentum, so too has the demand for healthier, plant-based snacking options”. The company saw sales increase by 80% in the last six months as Australians sought out healthier options and plant-based alternatives.

The research also found that more than 62% of the adult population are “heavy” or “medium” snackers. 

Tap into this growth and stock your snack bar category with these international and home-grown superstars. There is a bar to suit every dietary lifestyle, including keto, low carb, low sugar, vegan, paleo and gluten free. Let’s rip open the wrapper and discover more!

top-selling-snack-bars-australia
L to R: Blue Dinosaur, Botanika Blends, Macro Mike, RXBAR, CLIF Builders, CLIF Bar.

Five Ingredients

Made from only five real, wholefood ingredients, Blue Dinosaur Snack Bars are plant based, gluten free and packed with natural energy and good fats. Boasting fresh, new branding and eye-catching packaging, the bars will jump off the shelf!

  • Vegan
  • Grain Free
  • Simple Ingredients

Low Carb Protein Bar

Crafted by nature and powered by plants, Botanika Blends Vegan Protein Bars contain less than 5.5g of carbs per serve and are packed with 10g of protein. Available in three delicious flavours, the bars are date free and contain pre + probiotics.  

  • Vegan
  • High Protein
  • Gluten Free

Clean Treat

Packed with high quality ingredients, Macro Mike The Game Changer Protein Bar is gluten and dairy free, and features 10g of plant protein. The delicious Cheezecake Choc Chip Peanut flavour makes the bar the ultimate guilt-free indulgence.

  • Vegan
  • High Protein
  • Gluten Free

Simple Ingredients

Utilising pure egg whites for protein, dates to bind and nuts for texture, RXBAR have crafted good for you, grab n’ go Protein Bars with homemade simplicity. Each bar packs 12g of protein and 5g of fibre for a nourishing snack.

  • High Protein
  • No Added Sugar
  • Simple Ingredients

Plant-Based Protein

CLIF Builders bars offer full on flavour and support full on performance. These great-tasting protein bars combine an expertly crafted blend of energy and 20g of protein to help hard working muscles recover after a tough workout.

  • High Protein
  • Vegan
  • For Energy

Sustained Energy

CLIF Bars are the leading energy bar in Australia and North America! With 100% organic rolled oats and up to 11g of plant protein per bar, customers will not only love the taste but also the $2.95 RRP price point!

  • Vegan
  • Organic Ingredients
  • For Energy
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L to R: GoMacro, Eclipse, KOJA, Naked Paleo, Niulife, Slim Secrets.

100% Plant Based

GoMacro Bars are 100% plant-based protein bars and made from USDA certified organic and non-GMO ingredients. Gluten and soy free, each bar provides 10g+ of protein and comes in a biodegradable shelf-ready CDU!

  • Vegan
  • Certified Organic
  • Non-GMO

Paleo Bar

Gluten, grain and dairy free, Eclipse Organics Paleo Bars are packed with nutritious, on-trend ingredients including hemp, chia seeds and coconut. The tasty bars are certified organic, vegan and made without any added sugars or preservatives.

  • Certified Organic
  • No Added Sugar
  • Grain Free

Healthy Fats

Koja caters to the mid-morning munchies with their Natural Peanut Butter Bars. Made without preservatives, artificial sweeteners, stabilisers or other additives, they are gluten free, vegan and are low in calories!

  • Low Carb
  • Gluten Free
  • Low Sugar

Satisfying Snack

Organic Naked Paleo Bars are made with vegan, on-trend ingredients including turmeric and hemp seeds. Free from gluten, dairy and preservatives, the delicious wholefood bars contain nothing artificial or refined.

  • Vegan
  • Grain Free
  • No Added Sugar

Simple and Delicious

Plant-Based Niulife Coco Bars are made with coconut blossom nectar, Australian almonds and Niulife organic fair-trade virgin coconut oil. The bars are gluten, soy and date free, with 100% of profits going to empowering lives.

  • Vegan
  • Gluten Free
  • Date Free

Keto Friendly

All natural Slim Secrets Bare Protein Bars are stripped clean of any ‘nasty’ additives and artificial ingredients often found in many protein bars. They are gluten free, low in carbs, keto friendly and packed with 12g of protein.

  • Keto
  • High Protein
  • Low Sugar

Fancy a snack? You can place your wholesale order online for all of these bars and more! Or simply contact our friendly sales representatives via 1800 787 904. Don’t have a wholesale account with us? No problem, you can register for one here.

CLIF BUILDERS BARS HAVE ARRIVED!

CLIF Bar, a leading maker of nutritious and organic energy foods for people on-the-go, has launched CLIF Builders Bars in Australia. 

Exclusively distributed nationwide by Unique Health Products, this top-performing bar is great for post-workout muscle recovery and energy to support the daily grind. 

Crafted to help active people get the most out of their workout, each bar contains 20g of complete plant-based protein with essential amino acids for muscle repair and energy to fuel their efforts.

Benefiting from the well established CLIF Bar brand name and backed by Australian consumer demand from existing CLIF Bar fans, Builders Bars are geared to disrupt the industry, arriving just in time for peak active season with a competitive price point of only $4.95 RRP. 

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Australians can tempt their tastebuds with three top-selling flavours: Chocolate, Chocolate Mint and Chocolate Peanut Butter. Made with natural and organic ingredients, they are low GI, free from high fructose corn syrup and artificial flavours and taste just like a chocolate bar! 

To order CLIF Builders Bars, you can apply for a wholesale account with us here. If you already have an account, you can place your order online 24/7 via the online shop or call the sales team on 1800 797 904.