CLIF BAR: The #1 energy bar fuelling sales, one bite at a time

The CLIF Bar story started with a bike ride. The epiphany that founder, Gary Erickson, had on that one cycling adventure set the wheels in motion for a product that has since become the leading energy bar across America, Canada and more recently Australia. 

It was 1990. Gary lived in a garage with his dog and pursued his passion for skiing, climbing and cycling. But with minimal options for energy bars on the market at the time, fueling his body for his active lifestyle was unappetizing to say the least.

Gary spent two years, with the help of the best baker he knew, his mum, perfecting the recipe that would become the original CLIF Bar. It ticked all the boxes – taste, sustained energy and wholesome ingredients.

CLIF Bar was an instant hit and soon became the energy bar of choice for cyclists and climbers before quickly hitting mainstream distribution channels.

The high-energy, natural and organic CLIF range now includes Energy Bars, Nut Butter Bars, Bloks Energy Chews, Energy Gel Shots, and the latest addition, Builders Bars. The brand has a loyal following, recognised for providing plant-based, wholesome grab n’ go bars and quick-release energy sources. 

CLIF Bar products

Powering top athletes around the world, including Venus Williams and John John Florence, the brand currently powers more than 11 Australian TEAM CLIF BAR athletes and tens of thousands of event competitors across the nation.

Never veering from its original vision to make a better tasting product, each item is crafted by athletes for athletes and made with real ingredients to energise and nourish. 

Going well beyond fuelling energy for any moment, CLIF is a company with a global purpose. When other energy bar brands were being acquired by multinational food companies, Gary and his wife, Kit Crawford, made the decision to stay private and developed an innovative, values-based business model. And it has paid off. The brand has seen double-digit, compounded annual growth for the past 10 years. 

In the same way Gary started CLIF with a vision to create a better energy bar option, the company vision has always been to do business in a better way. Food is at the centre of everything CLIF does, so organic ingredients and organic farming lead the sustainability efforts of the business. 

They are committed to reaching a goal of 100% reusable, recyclable or compostable packaging by 2025. Their business operations are climate neutral and they have wide reaching programs in place to support the people, places and communities they touch including becoming an employee-owned business, paid community volunteer days for staff and operating on 100% green power for electricity at CLIF facilities. 

Over 30 years CLIF has played a leading role in shaping the energy bar industry while remaining true to their sustainability values. It’s no wonder they’re the number one choice to provide energy for any moment.  

Unique Health Products is proud to be part of the CLIF Bar story as the exclusive distributor of CLIF Bar products in Australia. You can shop the CLIF Bar range online with us 24/7, or call our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.

UP YOUR SALES GAME WITH THESE PROTEIN BAR BRANDS

Australians love their protein bars. The snack bar market in Australia has been growing steadily over the last five years and is expected to reach more than AUD $900 million by 2025

In fact, there is quite a long-standing protein phenomenon happening. Even back in 2018, research out of Nielsen and The George Institute found that while total grocery growth sat at 2%, items described as containing protein saw a sales boost of 22.3%. 

Take your customers’ protein-packed snack game to the next level with these top-selling bars:

Clif Bars

CLIF BARS

In 1992, CLIF Bar and Company launched with a mission to develop an energy bar that combined convenience and great taste without compromising on quality, natural and organic ingredients. In the years since, they’ve gone on to become the number one energy bar in the United States and Canada.

CLIF Bar is crafted by athletes for athletes using real, vegan ingredients to fuel and nourish the body. Inside every one of the nine delicious CLIF Bar flavours you will find:

  • Between 9-11g protein (varies by flavour)
  • 11 vitamins and minerals
  • 70% organic ingredients
  • Slow-releasing carbohydrates for energy 
CLIF Builders Bars

CLIF BUILDERS BARS

Builders Bars are the number one plant-based protein bar in the United States. 

They are designed to both sustain workouts and help build muscle repair. With an impressive 20g of protein in each bar they are popular with athletes, fitness fanatics, body builders and tradies who need energy to fuel a physical day or work.

The low-GI Builders Bars have: 

  • 20g of complete plant-based protein
  • Essential amino acids to repair and rebuild muscles
  • Natural, organic, non-GMO ingredients
  • No artificial flavours
  • A real chocolate bar taste
  • Rainforest Alliance Certified Cocoa
  • No high fructose corn syrup
  • Three flavours – Chocolate, Chocolate Mint, Chocolate Peanut Butter
RXBAR

RXBAR

RXBAR is a brand built on absolute transparency. They are incredibly picky about the ingredients they use, and each of those ingredients are displayed front and centre on their packaging. Their no B.S. approach to creating simple, nutritious and flavoursome protein bars has garnered them a cult following of half a million on social media.

The RXBAR range has:

  • All natural, non-GMO and paleo-friendly ingredients
  • 12g protein from egg whites in every bar
  • 5g fibre per bar
  • Seven flavours – Blueberry, Chocolate Sea Salt, Coconut Chocolate, Peanut Butter, Peanut Butter Chocolate, Mixed Berry, Mint Chocolate
Botanika Blends protein bars

BOTANIKA BLENDS PROTEIN BARS

Botanika Blends brings together botany and food science to create plant-based, organic and health-conscious products. From their home base in Brisbane they are passionate about selecting sustainable food sources that promote better health for all. 

The Botanika Blends Protein Bars are:

  • Vegan friendly with no collagen, dairy or eggs
  • Gluten free with gut-friendly pre/probiotics
  • Packed with 10g protein and less than 5.5g carbs
  • Free from artificial colours, flavours, sweeteners, dates and rice malt syrup
  • Australian made
  • Six flavours – Apple Pie, Blueberry Pancake, Choc Chip Peanut Butter, Choc Hazelnut, Lemon Cheesecake, Vanilla Cake Batter
Macro Mike protein bars

MACRO MIKE PROTEIN BARS

Born from a desire to create the best-tasting vegan protein on the planet, Macro Mike has now created a range of baking mixes, powdered peanut butter, plant-based protein blends and protein bars. The entire range is macro and vegan friendly as well as gluten and dairy free, made from the best wholefoods from around the world. 

The range of Macro Mike Protein Bars are:

  • Made with plant-based protein
  • 100% natural 
  • Gluten and dairy free
  • Gut and macro friendly
  • Packed with 10-11g protein per bar
  • Four flavours – Almond Scrumptionator Cheezecake Choc Chip, Blueberry Muffin, The Game Changer Cheezecake Choc Chip Peanut, We Jammin’ Peanut Butter & Strawberry Jam Donut

STOCK YOUR SHELVES WITH THE TOP PROTEIN BAR BRANDS

To order from our range of protein bar brands, you can apply for a wholesale account with us here. If you already have an account, you can place your order online 24/7 via the online shop or call the sales team on 1800 797 904.

HEALTHY SNACK BARS ARE FUELLING SALES

In Australia, the snack bar market is expected to reach AUD $1 billion by 2024! With the ‘Snackification’ trend still going strong and consumer lifestyles getting more active with the warmer weather, the demand for healthy, convenient snack options is high.

In fact, recent research by Roy Morgan tracked the shopping habits of Australians over March and April this year. Their results showed that 66% of Australians bought savoury snacks and there was a significant increase in healthy-snack orders, which accounted for 54.7% of total packaged snack-food sales. That was the biggest moving sector in the healthy-snack category! 

Snack company Livwell Emporium said in a statement, “as the frequency of snacking has increased and interest in veganism has gained momentum, so too has the demand for healthier, plant-based snacking options”. The company saw sales increase by 80% in the last six months as Australians sought out healthier options and plant-based alternatives.

The research also found that more than 62% of the adult population are “heavy” or “medium” snackers. 

Tap into this growth and stock your snack bar category with these international and home-grown superstars. There is a bar to suit every dietary lifestyle, including keto, low carb, low sugar, vegan, paleo and gluten free. Let’s rip open the wrapper and discover more!

top-selling-snack-bars-australia
L to R: Blue Dinosaur, Botanika Blends, Macro Mike, RXBAR, CLIF Builders, CLIF Bar.

Five Ingredients

Made from only five real, wholefood ingredients, Blue Dinosaur Snack Bars are plant based, gluten free and packed with natural energy and good fats. Boasting fresh, new branding and eye-catching packaging, the bars will jump off the shelf!

  • Vegan
  • Grain Free
  • Simple Ingredients

Low Carb Protein Bar

Crafted by nature and powered by plants, Botanika Blends Vegan Protein Bars contain less than 5.5g of carbs per serve and are packed with 10g of protein. Available in three delicious flavours, the bars are date free and contain pre + probiotics.  

  • Vegan
  • High Protein
  • Gluten Free

Clean Treat

Packed with high quality ingredients, Macro Mike The Game Changer Protein Bar is gluten and dairy free, and features 10g of plant protein. The delicious Cheezecake Choc Chip Peanut flavour makes the bar the ultimate guilt-free indulgence.

  • Vegan
  • High Protein
  • Gluten Free

Simple Ingredients

Utilising pure egg whites for protein, dates to bind and nuts for texture, RXBAR have crafted good for you, grab n’ go Protein Bars with homemade simplicity. Each bar packs 12g of protein and 5g of fibre for a nourishing snack.

  • High Protein
  • No Added Sugar
  • Simple Ingredients

Plant-Based Protein

CLIF Builders bars offer full on flavour and support full on performance. These great-tasting protein bars combine an expertly crafted blend of energy and 20g of protein to help hard working muscles recover after a tough workout.

  • High Protein
  • Vegan
  • For Energy

Sustained Energy

CLIF Bars are the leading energy bar in Australia and North America! With 100% organic rolled oats and up to 11g of plant protein per bar, customers will not only love the taste but also the $2.95 RRP price point!

  • Vegan
  • Organic Ingredients
  • For Energy
top-selling-snack-bars-australia-1
L to R: GoMacro, Eclipse, KOJA, Naked Paleo, Niulife, Slim Secrets.

100% Plant Based

GoMacro Bars are 100% plant-based protein bars and made from USDA certified organic and non-GMO ingredients. Gluten and soy free, each bar provides 10g+ of protein and comes in a biodegradable shelf-ready CDU!

  • Vegan
  • Certified Organic
  • Non-GMO

Paleo Bar

Gluten, grain and dairy free, Eclipse Organics Paleo Bars are packed with nutritious, on-trend ingredients including hemp, chia seeds and coconut. The tasty bars are certified organic, vegan and made without any added sugars or preservatives.

  • Certified Organic
  • No Added Sugar
  • Grain Free

Healthy Fats

Koja caters to the mid-morning munchies with their Natural Peanut Butter Bars. Made without preservatives, artificial sweeteners, stabilisers or other additives, they are gluten free, vegan and are low in calories!

  • Low Carb
  • Gluten Free
  • Low Sugar

Satisfying Snack

Organic Naked Paleo Bars are made with vegan, on-trend ingredients including turmeric and hemp seeds. Free from gluten, dairy and preservatives, the delicious wholefood bars contain nothing artificial or refined.

  • Vegan
  • Grain Free
  • No Added Sugar

Simple and Delicious

Plant-Based Niulife Coco Bars are made with coconut blossom nectar, Australian almonds and Niulife organic fair-trade virgin coconut oil. The bars are gluten, soy and date free, with 100% of profits going to empowering lives.

  • Vegan
  • Gluten Free
  • Date Free

Keto Friendly

All natural Slim Secrets Bare Protein Bars are stripped clean of any ‘nasty’ additives and artificial ingredients often found in many protein bars. They are gluten free, low in carbs, keto friendly and packed with 12g of protein.

  • Keto
  • High Protein
  • Low Sugar

Fancy a snack? You can place your wholesale order online for all of these bars and more! Or simply contact our friendly sales representatives via 1800 787 904. Don’t have a wholesale account with us? No problem, you can register for one here.

CLIF BUILDERS BARS HAVE ARRIVED!

CLIF Bar, a leading maker of nutritious and organic energy foods for people on-the-go, has launched CLIF Builders Bars in Australia. 

Exclusively distributed nationwide by Unique Health Products, this top-performing bar is great for post-workout muscle recovery and energy to support the daily grind. 

Crafted to help active people get the most out of their workout, each bar contains 20g of complete plant-based protein with essential amino acids for muscle repair and energy to fuel their efforts.

Benefiting from the well established CLIF Bar brand name and backed by Australian consumer demand from existing CLIF Bar fans, Builders Bars are geared to disrupt the industry, arriving just in time for peak active season with a competitive price point of only $4.95 RRP. 

clif-builders-protein-bar-1-817858

Australians can tempt their tastebuds with three top-selling flavours: Chocolate, Chocolate Mint and Chocolate Peanut Butter. Made with natural and organic ingredients, they are low GI, free from high fructose corn syrup and artificial flavours and taste just like a chocolate bar! 

To order CLIF Builders Bars, you can apply for a wholesale account with us here. If you already have an account, you can place your order online 24/7 via the online shop or call the sales team on 1800 797 904.

CLIF CELEBRATES FEMALE ATHLETES WITH NEW PACKAGING

For the first time in its 28-year history, CLIF BAR® will replace the iconic climber on the most popular flavours of its CLIF BAR packaging with real-life trailblazers – six women athletes representing six different sports. This exciting change celebrates the incredible athletes who require sustained energy to push boundaries and go farther in their discipline.

CLIFBAR_SUSTAINED_LakeyPeterson

This limited-edition packaging will flow through to Australia and New Zealand during the months of July – September 2020 and will be available throughout 2020 while supplies last.

The six athletes, Venus Williams, Megan Rapinoe, Ashima Shirashi, Jordyn Barratt, Lakey Peterson, and Katerina Nash are world champions, Olympians, and Olympic hopefuls who lead with integrity in their communities. The sports they represent range from traditional events like cycling, tennis and soccer, to newer sports like skateboarding, surfing, and climbing.

CLIFBAR_SUSTAINED_KaterinaNash

“To see myself on a CLIF BAR is amazing,” says two-time World Cup Champion Megan Rapinoe.

“It would have meant so much to me as a kid to see a woman being celebrated for living her truth and chasing her dream. I hope it inspires the next generation to keep pushing us forward. My training requires dedication, and a ton of energy, so I love that CLIF BARs taste great and give me the sustained energy I need to power through. I’m so proud to represent a brand that supports me and aligns with my values.”

CLIFBAR_SUSTAINED_VenusWilliams

“It’s such an honour to be featured on a CLIF BAR along with these other incredible female athletes,” says seven-time Grand Slam singles champion and entrepreneur Venus Williams.

“This is the perfect example of women supporting each other and celebrating their successes in sports, in business, and in life. From an early age I have always been mindful about what I put into my body, so I love that I can grab a CLIF BAR and get the right mix of protein, fat, and carbs to sustain my energy levels for practice, training, and everything I want to accomplish each day.”

CLIFBAR_SUSTAINED_JordynBarratt

“I created CLIF BAR, the ultimate energy bar, to serve all types of and fuel their favorite sports,” says Clif Bar & Company founder and co-CEO Gary Erickson.

“Today, our bars are eaten by everyone from the elite athletes on our new packaging to everyday athletes playing pickup basketball or challenging themselves on a long hike. While I’ve never been a professional athlete myself, I’m inspired by those at the pinnacle of their sport, and we hope by featuring these six women on our new packaging that we can continue to inspire athletes at all levels.”

CLIFBAR_SUSTAINED_MeganRapinoe

Born on a Bike™ and made for athletes of every stripe, CLIF performance energy foods are purposely crafted with the right nutrition to sustain your energy and power you through adventures big or small.

The idea for a better performance bar was born during a 175-mile bike ride. Nearly 30 years later, CLIF BAR® remains the ultimate energy bar, fueling athletes with an ideal mix of nutritious, sustainably sourced ingredients.

CLIFBAR_SUSTAINED_AshimaShirashi

Original Press Release: BusinessWire

CLIF Bar is exclusively distributed in Australia by Unique Health Products. You can order your CLIF stock via our online store or contact one of our friendly sales team on 1800 787 904. If you would like to create a wholesale account with us, you can do so here!

BRANDS THAT MADE AN IMPACT IN MAY

At Unique Health Products, we’re always proud to see the brands we distribute in the media. 

We stand by every product we stock and love celebrating when our brands have received well deserved praise and recognition from various media platforms. 

Here are some of our most popular products spotted in the media last month. 

WELEDA

Skin Food

Mammamia

“I’ve started using Skin Food on my face at nights and it’s a game-changer for dry winter skin.”

weleda-skin-food

BRAGG

Apple Cider Vinegar 

Sarah’s Day Instagram Story

Bragg Apple Cider Vinegar spotted in the popular Australian Influencer’s fridge. Sarah has more than 1.1 million followers!

Bragg-ACV-Sarahs-Day-spotted

ACURE

Brilliantly Brightening Facial Scrub

Buzzfeed

“It really works! In eight days my skin was almost back to normal and it felt clean as can be!”

ACURE-Brilliantly-Brightening-Scrub-Feature-Buzzfeed

ACURE

Radically Rejuvenating Facial Scrub

Yahoo!

“With over 5,300 ratings and 4.4 stars, ACURE’s Radically Rejuvenating Facial Scrub has become a cult-favorite among beauty enthusiasts.”

yahoo-acure-feature-RR-facial-scrub

BRAGG 

Apple Cider Vinegar

Food Navigator

“Bragg Live Food Products sees apple cider vinegar sales surge… Global sales will climb at a 5.4% compound annual growth rate from 2020 to 2025”. 

bragg-apple-cider-vinegar

DR ORGANIC

Organic Manuka Honey Face Mask

Marie Claire UK

“I love the smell of honey, but it’s actually a really effective, deep cleansing mask.”

Dr-Organic-Manuka-Face-Mask

CLIF BAR

CLIF Bars

Women’s Health

“I am always looking for little things that are easy to bring on-the-go,” she says. “Clif Bars are great when I’m super busy; they are small-but-mighty and fill me up quickly.” – Venus Williams.

venus-williams-clif-bar
Image from Venus Williams’ Instagram page announcing ambassador role.

ETHIQUE

Beauty Bars

You Beauty

“Brianne started a personal care brand that has more ethical labels than Meryl Streep has Oscars”

ethique-bodywash-range-zero-waste-bars

HELLO CUP

Hello Cup

You Beauty

“Best friends and self-titled girl bosses Robyn McLean and Mary Bond founded Hello Cup to help stop the disposal of 45 billion tampons and single-use sanitary pads into landfills each year.”

hello-cup-feature

For these great brands and the latest trends in natural health including pantry staples, snacks, grab n’ go meals, beauty, home cleaning and eco-friendly living, register for a wholesale account with us today!

Our product acquisition team screens all our items against strict criteria and standards so that you can rest assured each product has been screened for effectiveness, contains natural and/or organic ingredients, is free from unwanted additives, and in the case of food, is vegetarian or vegan and has a tempting taste to suit a variety of diets!

Already have an account? Great! Head on over to our online store and stock up your shelves. We’ve just dropped a range of new products for June!

CLIF BAR CHOCOLATE BROWNIE FLAVOUR HAS LANDED!

The Chocolate Brownie CLIF Bar has the indulgent flavour of a fresh-baked brownie with a straight-from-the-oven taste in a take-it-anywhere bar. Made with organic rolled oats and 9 grams of protein, it helps provide the sustained energy required to keep on climbing.

If the name alone doesn’t get your mouth salivating, take a look at this:

clif-bar-chocolate-brownie-australia

Here at Unique, we are so excited to add this US top-seller to the Australian offering of CLIF Bars. You can now order 9 different CLIF Bar flavours!

Chocolate Brownie in particular rates between 4.5/5 stars on Amazon and 4.9/5 stars on the US CLIF online store.

It appeals to the weekend warriors, everyday adventurers, athletes and busy people looking for a wholesome energy bar to keep them going.

CLIF BAR CHOCOLATE BROWNIE REVIEWS

If you’d like to be one of the first to stock the CLIF Bar Chocolate Brownie flavour that’s getting rave reviews worldwide, make sure you place your order online now as they have just arrived! If you haven’t yet created a wholesale account with us, you can register here!

CAPITALISE ON SNACKIFICATION WITH HEALTHY SNACK BARS

Consumer demand for healthy convenience is driving growth in the snack bar category with plant-based bars leading the charge.

According to Mordor Intelligence, the Australian snack bar market is forecasted to reach $760 million USD by 2024.

With no clear market leader, retail success relies on a robust and diverse range that meets the various needs of today’s modern consumer – with demand for convenience and nutrition being the leading purchase driver.

Changing modern lifestyles with the consumption of smaller meals, is further leading to increased snack consumption, propelling the demand for snack bars. Product development with new flavours and trending functional ingredients, like turmeric, hemp and ginger also factors in the growth.

Top sellers feature claims like organic ingredients, gluten free, dairy free, paleo, raw and no artificial ingredients. Good fats are also in demand, partially fuelled by the keto diet craze. Snacks bars featuring hemp seeds and oil get a big tick with consumers for their high bioavailable protein and functional benefits.

Millennials make up the majority of snack bar customers, particularly for breakfast bars. Modern schedules are leaving millennials extremely time-conscious, hence the rise of the grab n’ go breakfast trend. Similar grab n’ go patterns are emerging with lunch choices, as lunch breaks are getting shorter for many working Australians.

Consumers want snack bars that compliment today’s diet trends, with the main three selling points being low carb, healthy fats and high protein.

Sports bars, including high protein and energy bars are very important with more Australians hitting gyms and fitness clubs and living healthy active lifestyles. The sports bars segment of the sport and diet grocery category grew by almost 8% over the last year and was the largest segment of the overall category in grocery.

According to Mordor Intelligence, trial and destination are key for a retailer to unlock the potential of the sports bars segment, whereas the demand for cereal bars comes from their properties related to functionality and health.

While parents aren’t the primary consumer group, according to Mordor Intelligence, almost half of all parents who purchase snack bars prefer to see “all natural” and “quality and easily recognisable ingredients” when choosing products.

Take advantage of consumer demand, and ensure your shelves are stocked with a snack bar collection to suit all tastes! Find all of the below on-trend bars and more in our online store! You can place and order 24/7 or give our friendly sales team a call on 1800 787 904! If you haven’t yet registered with us, you can do so here

CapitaliseON-snackification -healthy-food-bars2

7 TRENDS SET TO SHAPE HEALTH AND WELLNESS IN 2020!

What seven trends are set to kick off 2020?

2019 saw major growth in both the eco-friendly and plant-based lifestyle segments.

Thanks, at large, to consumers becoming increasingly aware of the impact their purchases have on their health and the environment. 

In a nod to the previous 20’s era, the continuing shift of social and cultural values will see those categories remain strong sellers.

However, these seven innovation-infused trends are hyped to hit the top-seller lists right alongside them.

Get ready for the snackification movement to seriously jazz up your shelves!

 

1. Puffed SnacksSpokes

 

Better-for-you puffed snacks will be taking their prime position on the savoury snacking shelf. A report by IRI found that puffed and extruded snacks saw 4.45% dollar sales growth from April 2016-2017 making up 36% of the $36.8 billion AUD salty snacks category. These puffed-up, crunchy snacks are in demand due to consumer desire to eat better, including cleaner ingredients, added protein and fibre or nothing artificial.

 

 

 

2. Peanut Everything

Macro Mike

The rise in healthy snacking and plant-based foods are fuelling the growth of nuts, seeds and of course, the ever-so-versatile peanut. As consumers continue to be more health conscious, the focus on the functional benefits that food can offer are driving sales for functional foods and beverages that work harder for consumers. According to Mintel, the fastest growing peanut ingredients in new products include peanut flour, peanut butter and peanut flavour. Peanuts offer the perfect trifecta for taste, texture and nutrition, offering protein, fibre, vitamins and minerals.

 

 

 

3. Keto FriendlyKeto Naturals

Natural Products Expo West and Expo East are two of the largest health food trade shows in the world. Last year, low sugar, dairy free and full-fat products reigned supreme. The clear direction for food innovation was plant based and keto friendly! More specifically, the surge in snacks, convenience foods and beverages that suit this trending diet! These products are loaded with oils, nuts and seeds to help consumers achieve ketosis, a metabolic state linked with weight loss and performance benefits.

 

 

 

4. Gut Friendly

Banana Joe

Gut health is one of the hottest topics in wellness. Innovative temperature-stable probiotics have expanded the ways in which manufacturers can utilise these healthful bacterial strains, leading to a host of functional foods including sweet and savoury snacks and convenient, food-based supplements. By 2020, BBC Research expects the probiotic market will be valued at $74 billion AUD.

 

 

 

 

5. Plant-Based SnacksBubbas 'Nana Chips

The plant-based trend isn’t exactly a new one but it’s not slowing down anytime soon thanks to an increased interest in health, social and environmental issues. The predicted value of the vegan snack market alone is estimated to reach $108 billion AUD by 2028! This is not surprising considering 1 Australian every 5 minutes decides to eat less meat or go meat free! Researchers contribute the boom to growing consumer awareness about plant-based, natural products and the rise in per capita disposable income leading to increased snacking. 

 

 

 

6. Active Nutrition

CLIF Bar

Sports nutrition is no longer a place for the elite, but now encompasses weekend warriors, sports enthusiasts, adventurers and even active seniors! While the performance benefits are still there, the taste, texture and variety of flavours have improved astronomically. Health and nutrition are now top-of-mind for consumers buying these products, and they’re driving the global sports nutrition segment to a potential $35.5 billion AUD by 2022!

 

 

 

7. TransparencyPATCH Strips

While it’s not a specific food trend, more and more consumers are looking for brands that align with their own values. They want to be able to express their personal values through the products they purchase – whether that’s supporting the environment, women’s or animal rights, or something else. Consumers are demanding brands increase transparency and stand for something that brings about positive change. The rapid rise in companies becoming B Corp certified are a sign of this movement. It has never been more important for brands and businesses to have carefully articulated values. 

Are you ready for these seven trends in your store? With more than 3,500 health and wellness products expertly curated with trends and top selling potential in mind, you can confidently shop with us either online 24/7 or by giving our friendly sales team a call on 1800 787 904. If you don’t have a wholesale account with us yet, you can register here.