CONSUMER DEMAND FOR PLANT-BASED GOODS IS A BOOMING $4.2 BILLION INDUSTRY

According to the most recent SPINS’ analysis, the ‘plant-based’ goods industry is projected to be worth $4.2 billion by the end of 2018 after growing 18 percent in the year ending July 15, 2018.

SPINS estimates that the plant-based sector will grow to $6 billion in sales by 2020, which would be a 100 percent increase over just six years!good-food-insights-8-31-chart1

 

According to New Hope and SPINS data, the rapid growth of the plant-based product sector has been a four-stage process:

  1. The widespread adoption of the more broadly appealing term “plant-based” for products that often were labeled (or characterized) in the past as “vegan.” Vegan, to many consumers, is a lifestyle completely free of animal-sourced products (or nearly so), which only a small percentage of all consumers have adopted. But a much greater percentage of eaters are seeking more plants and less meat and dairy in their diets, and they have a higher comfort level with “plant-based.”
  2. Rapidly increasing distribution. Overall growth rate appears to be accelerating as products such as these become more available in a greater number of stores. “More retailers are adopting and incorporating plant-based into their assortment sets, and this distribution growth is apparent,” said Dries Zender, a SPINS client growth solutions principal. “Retailers need to pay attention to the plant-based shopper, as they spend 60 percent more in their basket than the average shopper.”
  3. Packaging. Improved packaging that draws attention and makes plant-based alternatives much more appealing.
  4. Successful plant-based products taste good. “You even see plant-based brands that are continuing to innovate with their taste profile,” said Alice Mintz, business growth solutions manager at SPINS. “That’s great, because people are continuously adventuring, and brands are adventuring and they’re trying to offer the best-tasting product. They’re not giving people a reason to step away from plant-based. If anything, it’s giving people a reason to dig further in.”

good-food-insights-8-31-chart2

At Unique, we pride ourselves on our extensive plant-based selection of health and wellness products.

Some of the biggest trends we’re seeing in this particular category include the following:

READY TO EAT PLANT-BASED FOODS

Plant-Based-SNACKS4

  • Upton’s Naturals – Real Meal Kits and Marinated Jackfruit are quick and easy options that continue to prove popular.
  • The Gluten Free Food Co – ‘Just add water’ Vegan Mac N Cheez range is a hot seller!

PLANT-BASED ACTIVE BARS

clif-bar-snacks

  • CLIF Bar – CLIF Bars and CLIF Nut Butter Bars fuel the adventures of both non-plant-based eaters and vegans alike!
  • The Health Food Guys – A healthy & nutritional raw protein bars range that contains raw superfoods, plus they’re vegan vegan-friendly, gluten and dairy free.

BETTER-FOR-YOU SNACK OPTIONS

Plant-Based-SNACKS3

  • East Bali Cashews – This sustainable, fairtrade company produces a range of mouthwatering, plant-based delights in attractive packaging with a great price point!
  • Little Zebra Chocolates & Little Zebra Food Co – Little Zebra Food Co make sugar-free chocolates that feature popular superfoods including hemp seeds! Their Carob Buds are also loved by consumers looking for a delicious caffeine-free alternative.
  • Alter Eco – The always-coveted Alter Eco range has expanded with these plant-based Dark Chocolate Coconut Clusters in three incredibly moreish flavours.
  • Manitoba Harvest (featured in header image) – This innovative brand is taking hemp to a whole other level with their Hemp Bites providing a mix of healthful omega-3s and protein for hungry consumers on the run.

Make sure you’re making the most of the plant-based boom by stocking up on these popular products as well as our other collections.

Simply order online anytime! You can select which items are vegan-friendly with a single click of a button (see below)!

Not yet registered with us? Sign up here!

vegan-friendly-options-unique-health-products

WHAT’S INSIDE THE $6000 LOGIES 2018 WINNER’S GIFT BAG

Celebrity & Hollywood Gifting have gifted Most Popular Actor, Ray Meagher,  Gold Logie Winner, Grant Denyer, and Most Popular Actress, Jessica Marais, a goodie bag full of products to the value of $6000 each to celebrate their Logie wins!

The amazing bag of products featured some of our very own health and wellness brands:

As well as an impressive line up of other products:

  •  A Holiday to Bali staying at the Bali Dynasty Resort. Which includes:
    • 3 nights’ Accommodation for two adults and daily Breakfast.
    • A gift voucher to use at the Finns Beach Club in Canggu which includes the use of a Day Bed, Free Wi-Fi, Towels and a Dining & Beverage Voucher.
    • A day at FINNS Recreation Club, with entry to Splash Water Park, Canggu Club Fitness Centre, Bounce Trampoline and Strike Ten Pin Bowling.
    • A visit to Body Temple Spa where they will indulge in a Scrub and Wrap with a 60-minute Massage.
  • A Have You Packed Yet Deluxe Grab n Go Beauty Case packed with a range of Sukin products and essentials perfect for travelling.
  • A stunning Kallure MOTUS Diamond Pendant necklace.
  • A Pure Aesthetics gift card for cosmetic treatments.
  • 4 in 1 convertible bag perfect for life on the go from CEEQ.
  • A stunning artwork from Tracie Eaton.
  • Unlimited entry to Warner Bros Movie World, Sea World, Wet N Wild and Paradise Country on the Gold Coast for 12 months as well as entry to White Christmas at Movie World and Entry to Carnival at Sea World.
  • A 700ml bottle of Here’s Looking at You Kid Wild Rose Gin and Vodka.
  • An Organic Lip Balm Company book titled One Million Kisses, International Beauty Balm, Blokes Balm and Plump and Smooth Balm.
  • A Jute Bag full of amazing products from The Source Bulk Foods including a Marble Look Stainless steel Insulated drink bottle, The Source insulated wood look stainless steel coffee cup, a jar of bath bliss, chocolate freeze dried strawberries, marbled chocolate honey roasted moon macadamias, old style conversation heart lollies and a jar of gold local gold coast honey.
  • A stunning George the Label royal encrusted Clutch perfect for a red carpet event.
  • JING and Beauty Beauty Blend from Superfeast.
  • Homepeel moisturiser.
  • A Chanel Scented candle, Body scrub and room scented diffuser from Mooch & Me.
  • Koala Karma beverage.
  • Chai Latte gift pack from Bondi Chai which includes Bondi Chai Vanilla Honey and Club Cinnamon Creamy tea latte products, a latte mug and latte cup.
  • Books from Genuinely You including:
    • Thriving Not Surviving – The 5 Secret Pathways to Happiness, Success and Fulfilment.
    • International Millionaire Feng Shui by Alisse Bradley.
    • Up The Ladder in a Skirt By Maggie Georgopoulos.
    • Never Give Up by Jean Clare.
    • Know your Real Risk of Heart Attack by Dr Warrick Bishop.
    • Motivation 2 Conquer.
    • My Secret is Your Secret.

Congratulations to all the winners on the night! We hope they love our wonderful brands as much as we do and enjoy the wide range of goodies inside their bags.

Keep an eye out on their social media pages for mentions and don’t get caught out with no stock! Make an order online today, or give us a call 1800 787 904. Not yet registered with us? Register here!

NATURALLY GOOD EXPO 2018 – BY THE NUMBERS

Held at the International Convention Centre (ICC) in Darling Harbour, the Naturally Good Expo is Australia’s largest trade show for all natural, organic and healthy products and services.

Each year we attend as a platinum partner to showcase our top sellers to the most influential people in the industry and work to build mutually beneficial connections with retailers and our suppliers. This year we unveiled our biggest stand yet – the largest at the show!

In case you missed it, here’s how our Naturally Good Expo 2018 experience happened – by the numbers!

Naturally-good-expo-2018-clif-bar1

1. ONE CRITICAL PERSON

It takes a whole lot of planning, coordination and project management to transform our original ideas into a real-life masterpiece at the Naturally Good Expo. Thankfully, we have one incredible team that makes all the late nights, early mornings, last minute hiccups and hours spent on emails and phone calls integrate into a seamless, successful event!

While we couldn’t do it without many hands on deck, there is always one person in particular that plays a pivotal role in our Naturally Good experience – our Marketing Executive extraordinaire, Carol. Thank you for all that you do!

2. TWO MAJOR STALL SPACES

This year the Unique stand took up two of the largest sites at the expo. The updated stand was dotted with sampling booths, decorated with hot new products and buzzing with staff, suppliers and retailers – it was a sight to see and the energy was incredible!

3. THREE HOUR PACK DOWN

With the Australian Pharmacy Professional Conference & Trade Exhibition looming the following weekend, most of the team had already returned to the Sunshine Coast by the time the event ended. The staff and suppliers that remained (thank you, East Bali Cashews and Natural Evolution!) packed down the stall in a record time of 3 hours!

Naturally-good-expo-2018-hot-new-products

4. FOUR SIGMATIC, MY MAGIC MUD, UPTON’S NATURALS & MORE!

This year, when it came to sampling and showcasing our amazing product range, the team had a little extra help…

Award-winning international and local creators, innovators and makers of the hottest, must-have health products joined us as part of our ‘Meet the Makers’ event – including Four Sigmatic, My Magic Mud, Manitoba Harvest and Upton’s Naturals!

Each supplier that joined our stand had the opportunity to promote and sample their products at their very own sampling booth. This allowed the suppliers to strengthen their retailer relationships and cement their place as a leading brand in the health and wellness space. Something we’re beyond proud to help facilitate!

Naturally-good-expo-2018-clif-bar

5. FIVE HUNDRED HEALTH PRODUCTS AND GOODIE BAGS

The stand was full to the brim with more than 500 natural health and wellness products on display! Plus, we handed out 500+ goodie bags to industry influencers, retail leaders, and key stakeholders filled with:

6. SIX MONTHS PREP TIME

The entire event took our team, Carol in particular, a grand total of six months to prepare for. From supporting the Naturally Good Expo team with our Platinum Partner duties, to coordinating stock, and logistics of the stand set up and staff involved, there was so much to be done and we couldn’t be prouder of our team and what they’ve achieved!

7. SEVEN THOUSAND ATTENDEES

Across two huge days, we served up thousands of product samples to 7000+ health-focused expo attendees – also known as a lot of chopping!

Sampling allowed retailers and industry leaders to gain better insights into the suppliers products, build stronger connections, learn the backstory, and discover what niche the product can fill in their stores. It’s a super important step towards long-term success in stores!

Naturally-good-expo-2018-manitoba-harvest

8. MORE THAN EIGHTY HOT NEW PRODUCTS LAUNCHED

An entire section of our stand was dedicated to over 80 hot new products launched at the expo! Brands included:

9. NINE HOUR SET UP

While the pack down was somewhat of a breeze, Rome wasn’t certainly not built overnight. Our largest stand ever took a whole lot of teamwork and around nine hours to set it all up!

10. TEN HUGE PALLETS DELIVERED

That nine hours of set up involved the unpacking and merchandising of 10 full pallets of product, equipment and stall materials!

Despite the whirlwind nature of the actual event, we put our time and effort into these events to support our suppliers, build and strengthen our retailer relationships and meet new faces along the way. We couldn’t do what we do without their support and for that, we’re always grateful!

If you missed out this time, don’t worry, we can’t wait to do it all again, so we’ll see you next year!

MEET THE MAKERS AT THE NATURALLY GOOD EXPO 2018

JOIN US AT THIS YEAR’S NATURALLY GOOD EXPO 2018 TO MEET THE MAKERS OF THE HOTTEST PRODUCTS IN HEALTH AND SAMPLE NEW ITEMS BEFORE THEY HIT THE SHELVES!

Hosted at the ICC in Darling Harbour, Sydney on the 29-30 April, the Naturally Good Expo is Australia’s largest trade show for all natural, organic and healthy products and services.

As a platinum partner and exhibitor, we will be launching over 80 hot new products including completely new brands and exciting range extensions from some of Australia’s most popular wellness companies including CLIF Bar, Alter Eco, and Melrose!

But the best part of the weekend, if we do say so ourselves, is that we will have award-winning international and local creators, innovators and makers of the hottest must-have health products spending time at our stall.

You’ll have the chance to meet many special guests, including the founders of My Magic Mud and Upton’s Naturals!


Gain first-hand knowledge, sample the items and discover the passion behind the products that are flying off the shelves. The Unique Health Products stall will be an unmissable hive of activity!

You can find us at stalls i28 & j28 in the Exhibition Hall. Secure your tickets here.

We hope to see you there!

AUSSIE CLIF BAR ATHLETES OFF TO A STRONG START IN 2018

IF THE SUCCESS OF TEAM CLIF AUSTRALIA’S ATHLETES IS ANYTHING TO GO BY – BEING FUELED BY THE RIGHT NUTRITION CAN HELP YOUR CUSTOMERS REACH INCREDIBLE GOALS.

These inspiring athletes are representing CLIF Bar at some of the world’s most impressive sporting events, advocating for the brand and creating brand awareness. If you’re not yet stocking CLIF Bar products, you’re missing out on a product range that’s easy to sell and already has a team of passionate athletes proudly marketing the range for you!

Take a look at just a preview of the amazing highlights some team members have accomplished this year so far!

Sam Weir 

A true adventurer in all senses of the word. Sam has an impressive history of success and putting himself in the most adventurous races out there! This year is not going to be any different.

Recently, Sam and his friend, Dylan Jones, battled capsizes, seasickness and homesickness rowing across the Atlantic Ocean for 52 days straight winning the paired teams division in the Talisker Whisky Atlantic Challenge! Their efforts have made them the fastest Aussies to row the Atlantic.

Sam also took on the world’s toughest foot race – the Badwater 135 miler in Death Valley California, and won the ANZAC 450km Ultra by 21 hours!

Next up? The Nerang 200 Miler!

keely-andrews

Keely Andrews 

Thanks to her brilliant effort at the Roxy Pro on the Gold Coast, Keely is now ranked 2nd in the world after a challenging final against Team CLIF US surfer Lakey Peterson. Watch all the action of the final here! 

lucy-bartholomew-tarawera-ultra-fb

Lucy Bartholomew

Lucy is the ultra marathon runner who doesn’t stop smiling! This year Lucy broke a CR and won the Two Bays Ultra 56km that runs from Cape Schanck- Dromana and back.

Lucy said “I have run this race 3 times prior, first in 2013 with my Dad side by side, winning the following year and then having a terrible race in 2015. It was an honour to return to this race with my Dad (run separately this time) and my brother participating in the 28km (one-way event). I had a great race leading from the front the entire way and finishing in 3rd overall.”

lucy-stirling

Lucy Stirling

After an epic win in the Australian Boulder Nationals late last year, Lucy Stirling is wasting no time ticking off more goals in 2018. Lucy made it to the podium for the Open A Females in the 2018 Clif Bar Open Lead & Speed Championships last month. With an automatic qualification to maintain her number one status in the Australian Bouldering for this year, Lucy will be representing Australia in a number of World Cups and the 2018 World Championships held in Austria later in September.

jake-hynes

Jake Hynes

Jake is a passionate triathlete who attends every race he can! In February this year, Jake was 2nd fastest male from the SCTA team in the sixth race of the Queensland Triathlon Series, taking out second place in the 16-19 years and 7th overall for men. He also ranked fourth place Open Male in the Glenelg Triathlon and third place Open Male at the Robina Triathlon.

 brodie-gardner

Brodie Gardner 

Xterra and Cross-triathlon athlete, Brodie, has taken out the first spot in the Queensland Enduro Cross Tri Championships, come in second at the 2018 Australian Cross-Triathlon Championships, and third in the Open Men’s QTS Tri Series Race 7.

scta-toby-coote

Toby Coote 

Australian Team CLIF and SCTA Coach, Toby, has been named as head triathlon coach of PNG Team for Commonwealth Games, coaching PNG triathlete, Rachel Sapery James this month!

The SCTA Club also ranked 2nd at Mooloolaba Triathlon Division 5, and finished 2nd club overall in the Queensland Triathlon Series over 7 races – against some clubs that have 5 times as many members!

romy-wolstencroft-clif

Romy Wolstencroft

This pocket-rocket is a force to be reckoned with!

Recently, at the ITU Oceania Junior Championships, Romy finished in 5th place, ranked 3rd out of the Oceania Championships, and was the 1st Australian to cross the line. Plus, Romy ranks 2nd on the National Junior Series point score by 1 point!

callum-watson

Callum Watson

Team CLIF Australia’s Olympic Cross Country Skiier, Callum Watson, represented us this year at the Winter Olympics. Callum scored his Olympic PB in Pyeong Chang in a brutal 50km race and also finished 13th in the Men’s Team Sprint Free Semifinal 2.

ash-hunter

Ash Hunter

One of our newest team CLIF Bar Australia members, Ash has a tonne of experience and success in her history. We can’t wait to see what she brings this year!

In 2016, Ash fulfilled her dream to represent Australia at the Ironman 70.3 World Championship.

Since then she has gone from strength to strength, with this year alone taking out Overall Female Winner at the Battle on the Balonne Triathlon, third place in the Cairns Ironman 70.3 in the 25-29 age group, and first place in the Byron Bay Triathlon in her age group!

If you’re looking to fuel your adventures with CLIF Bars, Bloks, and Energy Shots, they’re available at Coles, Woolworths, and all good health, convenience, and sports stores.

If you’re a retailer and would like to stock CLIF products, login to the Unique Health Products online store, or sign up to become a retailer with us here!

CLIF BREAKING RECORDS IN STORE AND IN THE FIELD

CLIF’S ATHLETES ARE GOING FOR GOLD ACROSS AUSTRALIA, DRIVING CONSUMER AWARENESS AND CONTRIBUTING TO THE BRANDS TRIPLE DIGIT GROWTH IN STORES.

From cross-country skiing, climbing and running to Ultraman, CLIF athletes are taking their sports to the next level and inspiring Australians to get outside, enjoy CLIF and feed their own adventures.

Long-time Team CLIF member, Lucy Bartholomew, has had an incredible 12 months, including winning the Ultra Trail Australia and the Ultra Trail Ninghai (China), as well as many local and international trail runs.

lucy-bartholomew

Richard Thompson, took out the Australian Ultraman event this year, breaking the world record while maintaining a successful coaching team that includes hundreds of triathletes and runners across Australia.

Building on her achievements from 2016, Team CLIF climber, Lucy Stirling, led a strong Australian team to the world cup in Europe, before taking out the lead climbing title at the Oceania Championships, as well as strong performances in bouldering and speed climbing (2nd and 3rd respectively).  Her eyes are firmly set on the 2020 Olympics, which require climbers to achieve across all three disciplines.

Callum-Lucy-CLIF

New Team CLIF athlete, Callum Watson, is also ramping up his training for the 201 Winter Olympics where he will compete in the cross-country skiing, backing up his success in the 2014 Winter Olympics.

Don’t miss out on the sales growth of this exciting brand and become part of the success story! Order your CLIF products today from our online store. Or register for an account with us here.

LIFT SALES THIS SUMMER WITH FITNESS-FOCUSED ESSENTIALS

BOOST YOUR SALES THIS SUMMER BY HELPING CUSTOMERS REACH THEIR GOALS WITH THIS SEASON’S FITNESS-FOCUSED FAVOURITES!

Make the most of the New Years Resolution boom and stock up on these must-have items to help support your customers and give your bottom line a healthy start to 2018.

fitness-products-summer-2018

BEFORE, DURING & AFTER

Support your customers in their fitness efforts with sustained energy from wholesome foods to feed their adventures, proper hydration and sweat-wicking deodorant to keep them fresh. Then help them recover with the impressive power of magnesium.

CLIF Bar Cool Mint Chocolate

Sustained, wholesome energy for athletes, adventurers and active customers.

Nuun Boost

Instant, natural hydration tablets + caffeine – ready to go for busy lifestyles.

Schmidt’s Deodorant Stick

Award-winning natural deodorant – hard-working ingredients for even the most active athletes.

Blue Dinosaur Super Bites

Paleo, natural and vegan superfood bars for a quick boost at brilliant grab n’ go prices.

Amazing Oils Recover Spray

100% Australian magnesium oil with wintergreen and menthol for sports enthusiasts.

fitness-products-summer-2018-2

PUT A LITTLE PEP IN THEIR STEP

From natural fat burners that help your customers reach their goals faster, to natural pre-workout elixirs, fast release protein and caffeinated chocolate – stock up on the hottest health products to naturally boost energy and support an active lifestyle- and don’t forget the sunscreen!

Cellfood Natural Burn Formula

Garcinia Cambogia + L-Carnitine + Cellfood for weight management and energy.

Four Sigmatic Cordyceps Elixir

Functional mushrooms in a versatile powder for increased energy on the go.

Eco Sunscreen

Oxybenzone-free, natural sunscreen for your customers’ faces, bodies and babies.

Peak Chocolate

The world’s first performance chocolate with caffeine, BCAAs and creatine.

Protein Supplies Australia WPI Honeycomb

Honeycomb deliciousness in a powerful complete natural protein, without any unwanted additives!

 

 fitness-products-summer-2018-3

PROTEIN AND FATS  TO SUIT ALL DIET TRENDS

We understand it can be tough keeping up with all the latest diet trends, especially during Summer when customers are keen to try something new. Don’t worry! We’ve got you covered with our wide range of plant-based proteins that are raw, vegan, gluten-free, and paleo. Plus, with Niulife‘s Coconut Endurance MCT Plus+ oil, you’ll be able to offer low carb, high fat and keto diet followers an energy boost, perfect for their Bulletproof Coffees.

Eden Ultimate Protein

Organic sprouted and bio-fermented wholegrain brown rice protein – perfect for vegans!

Enviro 2.2L Drink Bottle

Huge 2.2L BPA-free, reusable, light-weight, durable and recyclable bottle.

Zen Spray

Joint and muscle relief – in a handy natural spray.

Niulife MCT Endurance

Nature’s power fuel – made with a fuller profile of MCTs for sustaining energy and stamina.

Order the full range of sports and fitness products available in our online store today and turn up the heat on this season’s sales! Need an account with us? Apply online here.

CLIF Bar and the Crocs!

EACH AUGUST, AUSTRALIA ZOO RUN AN ANNUAL CROCODILE RESEARCH EXHIBITION IN WEIPA, ON THE STEVE IRWIN WILDLIFE RESERVE.

Since 2015, CLIF Bar have been proud supporters of the trip, donating thousands of bars to keep energy levels high for the six-week period that our wildlife warriors are tracking, relocating and researching these historic animals.

“Once you learn about a species, you can protect them.” – Luke Reavley, Crocodile Research Coordinator at Australia Zoo.

The association and support of such an iconic organisation like Australia Zoo, further increases CLIF Bar’s positive reputation down under. While they may be American born, the brands roots are well and truly in our Aussie soil.

This is one of hundreds of sponsorships and events that CLIF Bar is involved in every year, helping the brand to stay at the top of your customers’ mind.

You can learn more about the Australia Zoo conservation trips here.

Unique are the exclusive Australian distributors of CLIF Bar. You can easy stock the brand by adding it to your next order online. If you are not a Unique Health Products account holder, get up and running here.

Could Keely Andrew Be Behind Your Sales?

CLIF BAR ATHLETE AND PROFESSIONAL SURFER, KEELY ANDREW HAS SURFED HER WAY INTO THE SPOTLIGHT IN AUSTRALIA AND ALL OVER THE WORLD!

You could be her biggest fan, or maybe you haven’t heard of Keely Andrew, either way – read on. This article explains why retailers should care about the relationship between CLIF Bar and Keely and how to capitalise on celebrity endorsements to increase sales. We’ve also added some extra info on Keely for those surfing fans!

Keely’s become a prominent role model for young women in Australia. She’s an Aussie girl in the spotlight to the millions that follow the World Surf Tour.

Keely Andrew competing at the 2017 Hurley Pro at Trestles, California.

Her high exposure isn’t just pushing the surfing industry in Australia, but her alignment with CLIF Bar is impacting the brand in a positive way.

“The CLIF Bars themselves are a good snack to have during a long surf session. They taste good and a single bar is so filling.” – Keely told us.

Approximately 10% of the Australian population surf – that’s almost 2.5 million.

It’s more than just a substantial number; surfing has become an iconic Australian sport since being introduced by Hawaiian Duke Kahanamoku in 1915. Surfing plays a huge part in Australian culture and identity.

When a brand aligns itself with such a prominent sport and sports star, its ability to increase sales is highly anticipated.

Why is celebrity endorsement important to retailers?

You’re a fast-paced, successful retailer and time is certainly not a factor that’s on your side. Juggling your business and ensuring it’s performing at its best, while maintaining your personal life can prove a challenge. Why add extra pressure by stocking products that you’re not sure about?  You want brands that support your sales with marketing that increases brand recognition and ultimately ‘sell themselves’.

Celebrity endorsements are not a new concept and are based on simple logic – people idolise celebrities. If a brand can effectively align themselves seamlessly with a celebrity, then consumers are prompted either subliminally or directly to buy. What’s key here, is ensuring that the brand is well-aligned with the celebrity.

You wouldn’t necessarily see an increase in sales if CLIF Bar was to say align with a celebrity famous for creating ‘dramatic make-up looks’. It’s the wrong alignment. This would confuse consumers and create the opposite desire that a brand would want.

For CLIF Bar, outdoor, adventure-driven sports are the centre of the brands focus, so to align with athletes that share this passion is a perfect example of effective celebrity endorsement.
Reports from Marketwatch identified that just one endorsement can spell an increase in sales by 4%, almost immediately.

Keely Andrews - CLIF Bar Athlete

The brand value added by celebrities isn’t just immediate but also profound. Such partnerships add legitimacy to a brands identity.

While CLIF Bar is the number one energy bar in USA and Canada, breaking into a new market can always be a challenge. CLIF Bar can better build relationships with Australian consumers by creating these alignments with Australian athletes.
With CLIF Bars dedicated approach, it’s grown exponentially since launching in the Australian market 5 years ago. The last two years alone has seen triple digit growth!

Sponsored Athletes and CLIF Bar

It’s always been important for CLIF Bar to support amateur and professional athletes across the globe. They currently sponsor over 1,500 athletes across the world with several Aussie-based. One of course is the incredible young surfer, Keely Andrew. Take a look into all the Australian sponsored athletes here.

At just 23 years old, Keely has been competing for eight years and has been sponsored by CLIF Bar for almost two of those years. In that time, she has had some fantastic results in her field.

Keely Andrews - CLIF Bar Athlete

More about Keely Andrew

Like Unique Health Products, Keely is a Sunny Coast, Queensland local. Winning a World Title has been her focus but her journey to reach this goal has seen her already complete incredible achievements, including:
– 1st Port Taranaki Pro 6000 WQS 2015
– 2nd El Salvador Pro 6000 WQS 2015
– 1st El Salvador Pro 6000 WQS 2016
– 5th US Open Of Surfing WCT 2016
– WSL Women’s Rookie of the Year 2016
– 5th Roxy Pro Snapper 2017
– 5th Oi Rio Pro 2017

“I hope to represent strength and be a role model and inspiration to all aspiring young women in Australia and abroad.” Says Keely.

Lakey Peterson is also a CLIF Bar sponsored athlete and an idol of Keely’s. “I look up to Lakey most on the CLIF Bar team. She has amazing work ethic and surfs incredibly well.” Says Keely.

Keely Andrews - CLIF Bar Athlete

Keely’s relationship with CLIF Bar

“My favourite CLIF Bar product is the energy gels.” Keely told us, “When I’m competing I often have long days at the beach and so it’s always helpful to have a gel to boost my energy levels before paddling out for a heat.”

CLIF Bar supplies a full range of Bars, SHOT Energy Gels and BLOKS Energy Chews to Keely that she uses within her training and while competing.

CLIF Bar partnered with Keely Andrew early into her career as a professional surfer and looks forward to an ongoing positive partnership as the athlete shreds towards her goal to take home a world championship title.

What’s the World Surf League?

For those unaware of The World Surf League (WSL), they organise the annual tour of professional surf competitions and broadcasts the events live.

The league captures all the athleticism, drama and adventure of competitive surfing, bringing together the world’s best male and female surfers in the most remote and exotic locations in the world.

When asked what it was like to be a part of the Championship Tour in the World Surf League, Kelly answered – “It’s hard work but definitely a lot of fun. Travelling the world competing against the best female surfers in the world is pretty special.”

Keely Andrews - CLIF Bar Athlete

Find out more on the world surfing league website.

Get the most out of CLIF Bars exposure with sponsored athlete. Request posters for your retail environment that feature the sponsored athletes and help directly target your consumers and sell more.

Don’t already stock CLIF Bar? Add them to your next online order here.

If you’re not already set up with a Unique Helath Products wholesale account –  it’s easy to get started here.