What are Aussies eating right now? (And how to stock your shelves!)

According to Neilsen Homescan research, in the four weeks ending 22 March 2020, the volume sales for long-life meals, bread mix, rice, flour and pasta have more than doubled! 

These numbers mean the average Australian pantry is stocked with enough of these items to last two to three months. But they’re continuing to buy! 

“Our recent analysis highlights some clear themes in consumer behaviour we can expect to see over the next few months,” says Managing Director of Nielsen Connect, Bernie Hughes.

“More time at home will give rise to more cooking and baking from scratch as consumers find creative ways to use up their pantry staples; but an increase in sales for convenient meal options also cater to smaller person households or those that are juggling the various demands of working from home and homeschooling.”

HOW TO PREP YOUR SHELVES FOR CHANGING CONSUMER DEMAND:

The Post-Carb Loading Diet Craze

The average Australian household has enough rice to see them through 65 days, pasta to last 63 days and enough noodles to last 55 days.

Due to the heavy carb storing, Mr Hughes predicts that, “Brands that focus on health and fitness in the future are likely to see strong demand from consumers who see a renewed sense of importance in staying healthy.”

Have these low carb and keto-friendly options on standby:

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  • Herocup Keto Peanut Butter Cup
  • Lakanto Monkfruit and Erythritol Sweetener
  • PBCo Low Carb Crumbs & Lower Carb Rice
  • Slim Secrets Bare Bar
  • Botanika Blends Protein Powders
  • Macro Mike Brownie Mix
  • The Monday Food Co Keto Cake Mix
  • Vitawerx Keto Mayo

Creativity SpikeS

Australian households are likely to make more of an effort to cook from scratch and attempt to make meals outside of their usual repertoire.

Nielsen Digital Content Ratings data shows that on the last weekend of March, Australians spent 71% more time online with food and cooking content when compared to the last weekend of February.

“We anticipate that shoppers will begin to think more creatively about how they cook over the next few weeks,” explains Mr Hughes.

Let your customers get creative with these easy additions to new and exciting dishes:

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  • Mingle Seasonings
  • Essential Hemp Hemp Seeds
  • Nuilife Coconut Sugar
  • Nutritionist Choice Sushi Nori
  • Bragg Apple Cider Vinegar
  • Dandies Mini Vanilla Marshmallows
  • Natural Evolution Dough Mix
  • Organic Times Choc Drops

Convenience continues

Since many families are juggling the challenges of working from home and looking after children – shoppers have also stocked up on quick-and-easy meal solutions, including prepared meals, canned vegetables, canned soup, pasta and sauce.

Instant, effortless or really easy. These products tick the boxes for healthy convenience:

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  • Uptons Naturals Ready Meal Kits
  • Nutritionist Choice Instant Noodles
  • Difatti Gnocchi
  • Plantasy Foods Mac n Cheez
  • Upbeat Instant Meals
  • Plantasy Foods Gravy Mix
  • Turban Chopsticks
  • Spice Girlz
  • Nuilife Teriyaki Sauce

SPRING CLEANING IN AUTUMN

Toilet paper and hand sanitiser are still very hard to come by in-store and online. However, Australian shoppers are also stockpiling other household products including general cleaners, disinfectants and dishwashing detergent.

Disinfectant sales are up 102% on a year-over-year basis.

Try these popular, natural brands:

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  • Planet Luxe
  • Koala Eco
  • Kin Kin
  • Bon Ami
  • Euco Clean

“Consumer habits tend to change over time, but the COVID-19 outbreak is forcing Australian consumers to reconfigure their lives, their habits and their spending patterns at a speed and scale we have never seen.

“With households now in lockdown and experiencing what it means to have restricted movement, limited access to physical stores and expanded reliance on digital connectivity, it is important to continue to monitor these trends as we adjust to a new normal,” concludes Mr Hughes.

Ready to stock your shelves with proven top sellers in this unpredictable time? Head to our online store. It’s open 24/7! Not yet registered with us? Register for your wholesale account here. Excerpts from this article have been reproduced from the original article published on Retail World Magazine.

INDULGENCE EVOLVED. BETTER-FOR-YOU TREATS THAT CUSTOMERS LOVE

Comfort foods offer us a trip down memory lane and a nourishment of the soul unlike any of the usual fare. It transports us back to moments of our childhood, celebratory milestones in our lives and remind us of memories with those we love. 

Yet, despite our gravitation towards these foods, consumers are more conscious than ever about the ingredients, ethics and sustainability of their food choices. 44% of Australian consumers avoid sugar, 67% are willing to pay more for natural or organic options, and 34% prefer products that are sustainably sourced. 

This shift has driven innovative manufacturers to create better-for-you indulgences that cater to a variety of dietary needs and conscious consumerism concerns. From all natural, organic and vegan to sugar free, gluten free and keto-friendly. There’s something for everyone so now customers can have their cake and eat it too.

Bake Easy

High protein, gluten free, low carb, macro friendly and sugar free… Baked treats aren’t what they used to be! They’re even better! Most of these mixes only need water added for a deliciously satisfying snack baked in a flash. All are made with natural, gluten-free ingredients, and between them cater to a whole range of dietary needs. 

better-for-you baking convenience

Chocolate Temptations

The smooth, velvety texture and creamy, bittersweet taste of chocolate has been capturing hearts since the Mayan times. Australians alone consume 32kg of chocolate per person, per year! Today, there is a plethora of choice in the chocolate world. Sustainability and ethical concerns have highlighted organic and fair trade chocolate options, while vegan and gluten-free choices are becoming clear winners in the health space too. Our wide selection has something for everyone! 

better-for-you chocolates

Candy Crushin’

Vegan, indulgence and delicious never really seemed to meet in the same sentence circa 5-10 years ago. Confectionery such as gummies, marshmallows and ooey-gooey chocolate bars were off the menu thanks to their reliance on animal products. However, the ever-increasing demand for vegan alternatives has generated some vegan-friendly, classic confectionery options with just as much “squish” factor as the originals! 

better-for-you vegan treats

Clever Crisps

Comfort foods aren’t limited to the sweet shelves either. A quintessential staple for the Aussie backyard get together, a big bowl of chips is the ‘watercooler’ of the party and breaks the ice at work events all over the nation. For those looking for a better-for-you alternative, these innovative brands bring all the flavourful crunch, without compromising your customer’s health goals.

better-for-you salty snacks

Make sure you’re making the most of this healthier indulgence trend by stocking up on these popular products. While you’re placing your order, take a look at our extensive range of healthier pantry staples as well!

Due to the COVID-19 government directives, our telephone hours have adjusted slightly, however we are still in full operation and you can order online anytime!

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SIX ON-TREND GIFT CATEGORIES FOR EASY MERCHANDISING

Christmas is right around the corner and the hunt for the perfect gift is well underway. Delight your customers by establishing displays in themes that are right on-trend and make gift giving a breeze. These are our top six on-trend gift categories to get you started!

If gifting is not part of your end-of-year promotional strategy, the food options double as great last-minute entertaining options for those with special diets!

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THE VEGAN FOODIE

This plant-based selection offers something for every taste.  You could suggest customers’ create a gourmet hamper, use a few treats as stocking fillers, or cater to their vegan guests with delicious options ready in a flash. 

  1. East Bali Cashews – Chilli Lime Cashew Snack 
  2. Upton’s Naturals – Thai Curry Noodle Real Meal Kit
  3. Vego Chocolate Bar – Hazelnut, White Almond Bliss and Dark Nuts & Berries
  4. J. Luehders – Red Berries
  5. The Whole Foodies – Native Cashews Turmeric & Black Pepper
  6. Dandies – Vegan Marshmallows
  7. Bubba’s Fine Foods – Savoury Original Grain Free Snack Mix
  8. The Fresh Chai Co – Vegan Original Blend Long Soaked Chai

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THE ADVENTURER

For the outdoor enthusiasts, weekend warriors and adventurers at heart. These items are designed to support an active way of living, no matter where life takes you. Ideal to highlight for holiday season, you could easily switch this category to be ‘Travel Essentials’ if that resonates with your target customers more.

  1. Ever Eco – Silicone Bent Straws
  2. CLIF Bar – Crunchy Peanut Butter
  3. Protein Supplies Australia – Raspberry Lemonade Hydration Recovery Drink
  4. Cheeki – Coffee Mug Topaz
  5. Nelson Naturals – Crush & Brush Mint Charcoal Tablets
  6. Hydro Flask – 32oz Wide Mouth Black (946ml)
  7. Eco – Face Sunscreen

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THE ECO WARRIOR

Catering to the eco-conscious consumer, this collection offers planet-friendly alternatives to everyday items without skimping on style or quality. Add them to your existing eco-friendly display or showcase them in a creative display of their own. 

  1. Niulife – Coconut Shell Bowl Natural and Polished
  2. Apple Green Duck – Reusable Shopping Bag – Grocer
  3. Fruity Sacks – Reusable Fruit & Veg Shopping Bags
  4. Ever Eco – Reusable Bamboo Facial Pads
  5. Woohoo – Deodorant & Anti-Chafe Stick
  6. Honeybee Wrap – Beeswax Kitchen Collection Pack
  7. That Red House – Stainless Steel Pegs 316 Marine Grade

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THE ACURE OBSESSED

This number #1 natural seller in the US is consistently popular, offering simple, cruelty-free, skin, body and hair care products that work. The packaging is ideal to create a standout colour blocked display and the price point makes these items perfect for adding a little something extra to finish off a gift. 

  1. Radically Rejuvenating – Under Eye Hydrogel Mask
  2. Seriously Soothing – Blue Tansy Serum Stick
  3. Brightening –  Facial Scrub
  4. Foil-Time Mask – Firming Gold Foil Mask
  5. Seriously Soothing – Seriously Soothing Solid Serum 3 in 1 (Reviewed in Bondi Beauty!)

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ECO-HOME & KITCHEN

Bring the kitchen to life with these funky dishcloths, DIY essential oil cleaning kit, and all-in-one Grow Kits for out of the box gift ideas that bring a sense of accomplishment and happiness – no green thumb required! Grow a kit in store to showcase how easy it is and generate interest in these living gift ideas!

  1. RetroKitchen – 100% Biodegradable Dishcloth – Cow
  2. RetroKitchen – 100% Biodegradable Dishcloth – Bees
  3. RetroKitchen –  Stainless Steel Cutlery Set – Colour Splash
  4. RetroKitchen – Make Your Own Cleaning Kit
  5. Urban Greens – Grow Your Own Tea Kit – Peppermint
  6. Urban Greens – Grow Kit – Culinary Flowers
  7. Urban Greens – Windowsill Grow Kit – Microgreens

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PAMPER DIY

From organic sheet masks and DIY clay masks to Australian nature-inspired wheat bags, sleep kits and magnesium that helps you sleep like a baby. These gift ideas are perfect to treat someone to a little TLC. Add some of them together to create a pamper hamper. Or switch on a diffuser with relaxing scents nearby for a multi-sensory shopping experience that gets shoppers in the self-care mood!

  1. Orgaid Organic Sheet Mask – Greek Yogurt, Anti-aging, Vitamin C
  2. Amazing Oils – Magnesium Pro Sleep Lotion
  3. My Magic Mud – Calcium Bentonite Clay
  4. Wheatbags Love – Sleep Gift Pack – Waratah
  5. Wheatbags Love – Wheatbag – Seaside
  6. Wheatbags Love – Eyemask – Banskia

You can order all of these and more great gift ideas 24/7 in our online store or via our friendly sales team on 1800 787 904. Simply look for the ‘Gift Ideas‘ banner on the store homepage to go straight to all of the products listed above.

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