FUNCTIONAL FOODS AND MEDICINAL MUSHROOMS HAVE MERGED TOGETHER IN THE QUALITY, ON-DEMAND BRAND THAT’S NEW TO AUSTRALIA – FOUR SIGMATIC.
In 2016, SPINS wrote “In prior years, medicinal mushrooms were found mainly in dietary supplement form but are now commanding consumer attention in ready-to-drink tea”. Fast forward this trend a year and medicinal mushrooms have made it mainstream and driving ahead are the Finnish Funguys (excuse the pun) from Four Sigmatic.
Who is Four Sigmatic?
With a goal to bring mushrooms to the masses and desire to help people incorporate these superfoods (mushrooms) into their diet by upgrading existing habits, Four Sigmatic have created a range of Elixirs, Mushroom Coffees and Mushroom Hot Cacaos.
“As a brand founded in Finland and now sold in 25 countries, we always love introducing our products into new locations around the world,”
says Tero Isokauppila, Four Sigmatic Founder.
Why You Need Four Sigmatic in Your Store
Already thriving in 25 different countries, we expect big things from Four Sigmatic in the Australian market as the mushroom category continues to grow.
The global mushroom market was valued at over AUD $44.61 billion in 2015. This figure is expected to grow at a CAGR of above 9.2% between 2016 and 2021 and will reach above AUD $75.63 billion by 2021.
Between 2015 and 2016 the natural channel saw significant growth in sales of the mushrooms that are specifically used in Four Sigmatic’s range. Reishi grew 89%, chaga grew 46% and cordyceps grew 21%.
Get to Know The Range
The Four Sigmatic product range is made up of three categories Elixirs, Mushroom Coffee (with cordyceps + chaga or lion’s mane + chaga) and Mushroom Cacao (with cordyceps or reishi). None of Four Sigmatic’s products are listed on WADA and are 100% safe.
Within these ranges Four Sigmatic use a variety of medicinal mushrooms including reishi, chaga, cordyceps and lion’s mane. Each mushroom has been recognised to assist the consumer in different ways. Below is a breakdown of what functions each offers.
Chaga – for extra antioxidants
The chaga mushrooms that Four Sigmatic source grow in the wild on birch trees in clean, unpolluted areas of eastern Siberia.
They are known as ‘the King of Mushrooms’ because of the astounding medicinal properties they offer. Chaga has been used since the 17th century in Russia to guard against several diseases and is one of the highest concentrations of antioxidants.
“1G of strong chaga extract equals 17KG of carrots in the ORAC scale,”
says Mikael Makinen, Four Sigmatic Sales Manager.
Chaga is also highly alkaline, making it perfect to combine and lessen the acidity of coffee, resulting in a smooth, delicious concoction.
Because of the energy enhancing benefits chaga offers and the smooth, enjoyable taste, it was used as a coffee replacement during World War II.
Once gathered, Four Sigmatic process the chaga through a state-of-the-art dual-extraction and spray-drying process to ensure bioavailability and at least 30% polysaccharide and 2% triterpene content.
Cordyceps – for performance
For at least 1,000 years, cordyceps have been known in Asia as a sacred treasure to increase vitality and today more than 600,000 Chinese use this medicinal mushroom regularly. Cordyceps mushrooms grow in the wild only on the Tibetan mountains above the tree line, from an altitude of at least 4km.
Cordyceps are known to help enhance oxygen intake, helps consumers to produce energy on the cellular level and offer great adrenal gland support.
Four Sigmatic explain “Our potent cordyceps is a full-spectrum, dual-extract of optimally fermented, widely-studied strain of cordyceps, the Cs-4. It is guaranteed to contain at least 40% polysaccharides and 15% cordycepic acid (mannitol).”
Lion’s Mane – for the brain
Lion’s mane mushrooms have also been used in traditional Chinese medicine for hundreds of years for their brain-boosting properties. These delicious mushrooms grow in hardwood forests around the world.
“Recent science has focused on Lion’s Mane’s exceptional effects on the regeneration of our nervous system,” Four Sigmatic explained.
Lion’s mane is also used in the range due to its ability to help offer natural nootropic (cognitive boosting) effects.
Four Sigmatic lion’s mane mushroom extract is made by dual-extracting the optimally grown fruiting bodies and then spray-dried without any fillers or carriers. The final extract powder is standardized to 30% polysaccharide content.
Reishi – for stress relief
Reishi is another ancient and well-studied medicinal mushroom. It’s recognised that it helps to balance the adrenal system and relieves stress.
Four Sigmatic explain, “Reishi is known to nourish the shen, a person’s mind and emotional balance.”
Again, the brand uses a state-of-the-art dual-extraction process, which has been proven to be one of the most effective for extracting the active components.
Train your staff with the amazing and free Four Sigmatic’s Mushroom Academy.
More Reasons Why Customers Love Them
They may be Funguys, but Four Sigmatic takes quality seriously. They use the highest quality ingredients including wild-picked, or log grown and certified organic mushrooms. All are quality tested rigorously.
“We are excited to bring Four Sigmatic to Australia and introduce the country to these amazing superfoods and all the health benefits they offer including increased energy, mental focus, stress relief, restful sleep, revved up metabolism
and immune system support,”
Four Sigmatic explain.
Customers will love how easy the range is to use – dissolve one packet into a cup of hot water, mix it into a smoothie, add it to your raw slices – the opportunities are endless.
Watch this great video on how to make Mushroom Coffee featuring Four Sigmatic’s Founder to see just how easy it is.
Their products are vegan, paleo and don’t contain additives, gluten, lactose, white sugar or soy.
Tips For Fast Four Sigmatic Sales
So where should you place such products? While you may go to add them to your tea, coffee and cacao range in your grocery isle, it’s important that Four Sigmatic are showcased as offering high quality, medicinal mushroom benefits.
Four Sigmatic recommend placing them in your supplements/health and body care as a brand set. For best sales results, Four Sigmatic have ensured that each box is filled with individually barcoded sachets, allowing you to add them to your front counter for single sachet impulse buys.
To offer customers Four Sigmatic sachets as single serve purchase, you can remove them from the box all together and add them to a display of your choice, or utilise the box. To do this, pull all sachets out, fold the two side flaps into the box and bend the back flap back to reveal the inner of the lid. Lastly put the sachets back ensuring you keep the side flaps secured inside the box as you do this.
As the brand transitions into Australia, it’s highly recommended to sell the sachets individually, as well as offering boxes for those customers who have tried the products and are happy to commit to the full size.
If you’d like to add this exciting new range to your next order, you can do so here.