THE FEEL GOOD FUTURE OF RETAIL

Growing awareness around ethical and environmental issues is driving the rise in mindful consumption with consumers increasingly searching for products that match their values. More people are choosing to vote with their dollar, supporting brands, products and retailers who embrace transparency, social, ethical and environmental responsibility.

The ‘green movement’ and ever-increasing demand for ‘feel good’ products is predominately driven by sustainably-minded millennials. This generation is likely to pay more for brands and products that reflect their values from retailers they trust across all categories, including food and drink, beauty and personal care, and cleaning products.

Not sure where to start? Delight your customers with a range of feel good products that fit into the following eight main areas.

1) Reduce, Reuse, Recycle

The ABC series, War on Waste, highlighted the consequences of single-use straws and plastics driving demand for a range of products that help reduce, reuse and recycle.

Since the series’ debut, there has been an unprecedented demand for products including wax lunch wraps, fabric food pouches, cotton shopping and produce bags, reusable drink bottles, stainless steel food containers and on-the-go reusable non-spill cups!

2) Sustainable Packaging

A growing number of shoppers are consciously making purchasing decisions based on a products’ lifecycle including packaging material, its perceived recyclability, and the brand’s corporate commitments to sustainability. The health-conscious shopper is now focused on choosing packaging that aligns with their health and environmental values – healthy packaging for healthy foods and beverages, and recyclable packaging for natural and organics.

 

3) Fairtrade

Consumers are not only mindful of packaging, but also want to know where their food and beauty products come from, with half of Australians now recognising the fairtrade mark, according to Fairtrade Australia New Zealand. Some of the commonly sought after fairtrade products include coffee, chocolate and oils.

 

4) Social Responsibility

In today’s socially conscious environment, customers place a premium on spending their money with businesses that prioritise social responsibility. Many companies have adopted socially responsible elements in their business strategies to help a community via beneficial services and products.

Look out for palm oil free or sustainable palm oil in food and beauty products, and brands that support local farmers and communities with social responsibility programs.

5) Organic and sustainable farming

Increased environmental awareness is driving demand for certified organic products, with sales up $300 million on last year. Some 55% of Australian organic buyers now say they look for a certification logo on labels to check if a product is actually organic, according to new research released by Australian Organic. Consumers cite the main benefits of buying organic as chemical free (80%), environmentally friendly (71% – up from 65% since 2016) and additive free (65%).

 

6) Vegan and cruelty-free alternatives

Concerns over animal welfare are not just about food and drink, with vegan and cruelty free now a baseline requirement in beauty and personal care products. An ever-increasing number of ethical consumers are taking into consideration animal rights and the safety of ingredients before making a purchase. According to a report by Grand View Research, the global market for vegan cosmetics is expected to reach $20.8 billion by 2025.

7) Buying Local

There is an increasing demand for authentic Australian-made products produced and manufactured to our high standards. Consumers are growing tired of the globalised clamour of mass-produced products and yearn for the simplicity of local economy and quality products crafted with care. According to Roy Morgan research, 90% of Australians say they are more likely to buy products made in Australia.


8) Brands That Give Back

Brands that value sustainability, ethics and helping others as their main ethos take the post-purchase ‘feel good’ vibes to a whole other level. Whether it be through sourcing sustainable materials or donating profits to charity, consumers are looking for brands that give back to people or the planet. This powerful philanthropical approach to business is earning major brownie points with conscious consumers and doing a world of good at the same time.

The feel good future of retail is here and we proudly stock a whole range of brands that bring good back to the world. Order these products and more via our online store! Not yet registered with a wholesale account? Sign up here!

7 Healthy & Satisfying Salty Snacks

Are your customers looking to cut down on sugar? Shake up your convenience food aisle with these 7 healthy and satisfying salt snacks instead!

Consumers have officially elevated the humble snack into a meal occasion in itself. In 2020, the ‘snackification’ movement is stronger than ever, and the salty snack category is continuing to thrive. 

Despite their love for chocolate, Australians prefer to consume savoury snacks over sweet treats with 41% of Aussies tucking into potato chips, and 37% are snacking on nuts, on an average week. 

Satisfy the salty snack demand, and stock up on these innovative category heroes that entice consumers with their assortment of new flavours!

7 Healthy & Satisfying Salty Snacks

Nutrient-Dense Snack

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Seaweed has the highest density of vitamins and minerals of any vegetable on the planet! Perfect for lunchboxes, Gimme Seaweed Snacks are vegan and gluten free, and made from premium organic seaweed that’s seasoned in four mouth-watering flavours.

Low calories!

Gut-friendly Banana Chips

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Banana Joe Banana Chips are the first pre-probiotic chip on the market! With the same taste and texture as a traditional potato chip, these savoury snacks are vegan, gluten free and non-GMO. Three delicious varieties are available.

 10% of profits go towards sustainable agriculture!

Cashew Snack Pack

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Bursting with flavour and goodness, East Bali Cashews snacks are vegan, gluten free and made from high quality ingredients. At a great price point of $2.95 RRP, pop a CDU at the register and watch them fly out the door!

Wild harvested and sustainably sourced!

Stacked Chips

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Certified gluten free, The Good Crisp Company potato chips contain no artificial colours or flavours. The stacked chips are non-GMO, and available in two canister sizes and three delicious flavours – Original, BBQ and Sour Cream & Onion.

Super low RRPs from $1.95!

Pure Kale Chips

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Handmade in Byron Bay, Extraordinary Foods PURE Kale Chips are not only deliciously nutritious, they also contain probiotics for a healthy gut! Made with local organic Kale, they are vegan, gluten free and available in three yummy flavours.

Air dried with no added oil!

Vegan Jerky

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Premium marinated and seasoned, Noble Jerky is made from non-GMO soy protein and is available in four mouth-watering flavours, including Original, Sweet BBQ, Teriyaki and Chipotle. Easily clip stripped, they make a quick impulse sale.

Marinated and seasoned non-GMO soy protein 

Native Cashews

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The Whole Foodies Native Cashews retain their natural skin which makes them higher in fibre and antioxidants, and lower in calories than a roasted cashew. Vegan and gluten free, they make a moreish addition to your grab n’ go section. 

Dry roasted with on-trend flavours!

Tame your customers’ 3pm cravings. Order these better-for-you, satisfying snacks and thousands more items via our online store! Not yet registered with a wholesale account? Sign up here!

BRAND TRANSPARENCY DEMAND IN AUSTRALIA

It’s Time To Reveal All!

Today’s consumers are more educated and empowered than ever. Whether you’re a company, brand, or personal brand, it’s time to drop the curtains on your business, take a stand for something and let the world know. Otherwise, you’re about to get lost in the crowd…

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100% of Niulife profits go towards erasing poverty and empowering lives in some of the world’s poorest remote coastal communities.

The retail space is more cut-throat than ever, with brands desperate to find their ‘edge’ amongst the competition.

Many companies are used to getting away with ‘green-washing’, making misleading claims and hiding not-so-forgivable actions behind closed doors in order to make a sale.

Fortunately, those tactics are losing effectiveness. Consumers are far more switched-on and are desperately calling out for increased brand transparency in the marketplace.

77% of Australian consumers say it’s important. They are really interested in the journey and transparency and want to know ‘where has this product come from?

What is brand transparency?

Brand transparency incorporates taking an open and honest stance about what your brand is and does – for better or worse. Taking a proactive approach to sharing this information, instead of simply confessing when ‘caught out’. 

It’s no longer possible to leave a gap between what your brand says and what you actually do. 

While the transparency ‘trend’ certainly isn’t new, it’s now imperative for a brand to stay afloat in today’s connected world. Consumer’s are realising the power they harness and are increasingly choosing to purchase a product or shop at a certain store that aligns with their own personal ethics and values. 

If they don’t know what your values are or what your company stands for, you will rapidly become nothing more than an easily tradable commodity. 

Transparency creates the grounds for trust and relationship building with your customers. This strong, positive relationship is what builds brand loyalty and without loyalty, you become open to substitution. 

alaffia-brand-transparency
Alaffia empowers local community members with work opportunities and gives back via the Alaffia Foundation, which is funded by the sale of their products.

So many of our amazing brands here at Unique are actively practicing transparency.

RXBAR lists the key ingredients front and centre on the packaging and proudly claim no B.S.; while Protein Supplies Australia and Botanika Blends actively call out misleading claims within the industry and stand by their adherence to using the best quality, safest ingredients. There’s nothing to hide.

Beyond this, many are also taking a stand on something that matters more than profit.

Social enterprises, East Bali Cashews, Alaffia, Niulife and Tsuno are great examples of this, giving back to incredible causes with every purchase. 

By actively standing for something and using business as a means for good, these brands are resonating with their target consumers on a more emotional level.

It also provides an opportunity for potential customers to strengthen their alliance with the brand, and ultimately helps the brand to build a loyal customer base.

The ‘feel good’ future of retail is here and it’s time to embrace transparency and purpose. So, tell us, what do you stand for?

Are you a retailer? Give your customers those ‘feel good’ vibes by simply doing their usual shop. Order your items online 24/7 or contact our friendly sales representatives via 1800 787 904. Don’t have a wholesale account with us? No problem, you can register here

SIX ON-TREND GIFT CATEGORIES FOR EASY MERCHANDISING

Christmas is right around the corner and the hunt for the perfect gift is well underway. Delight your customers by establishing displays in themes that are right on-trend and make gift giving a breeze. These are our top six on-trend gift categories to get you started!

If gifting is not part of your end-of-year promotional strategy, the food options double as great last-minute entertaining options for those with special diets!

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THE VEGAN FOODIE

This plant-based selection offers something for every taste.  You could suggest customers’ create a gourmet hamper, use a few treats as stocking fillers, or cater to their vegan guests with delicious options ready in a flash. 

  1. East Bali Cashews – Chilli Lime Cashew Snack 
  2. Upton’s Naturals – Thai Curry Noodle Real Meal Kit
  3. Vego Chocolate Bar – Hazelnut, White Almond Bliss and Dark Nuts & Berries
  4. J. Luehders – Red Berries
  5. The Whole Foodies – Native Cashews Turmeric & Black Pepper
  6. Dandies – Vegan Marshmallows
  7. Bubba’s Fine Foods – Savoury Original Grain Free Snack Mix
  8. The Fresh Chai Co – Vegan Original Blend Long Soaked Chai

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THE ADVENTURER

For the outdoor enthusiasts, weekend warriors and adventurers at heart. These items are designed to support an active way of living, no matter where life takes you. Ideal to highlight for holiday season, you could easily switch this category to be ‘Travel Essentials’ if that resonates with your target customers more.

  1. Ever Eco – Silicone Bent Straws
  2. CLIF Bar – Crunchy Peanut Butter
  3. Protein Supplies Australia – Raspberry Lemonade Hydration Recovery Drink
  4. Cheeki – Coffee Mug Topaz
  5. Nelson Naturals – Crush & Brush Mint Charcoal Tablets
  6. Hydro Flask – 32oz Wide Mouth Black (946ml)
  7. Eco – Face Sunscreen

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THE ECO WARRIOR

Catering to the eco-conscious consumer, this collection offers planet-friendly alternatives to everyday items without skimping on style or quality. Add them to your existing eco-friendly display or showcase them in a creative display of their own. 

  1. Niulife – Coconut Shell Bowl Natural and Polished
  2. Apple Green Duck – Reusable Shopping Bag – Grocer
  3. Fruity Sacks – Reusable Fruit & Veg Shopping Bags
  4. Ever Eco – Reusable Bamboo Facial Pads
  5. Woohoo – Deodorant & Anti-Chafe Stick
  6. Honeybee Wrap – Beeswax Kitchen Collection Pack
  7. That Red House – Stainless Steel Pegs 316 Marine Grade

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THE ACURE OBSESSED

This number #1 natural seller in the US is consistently popular, offering simple, cruelty-free, skin, body and hair care products that work. The packaging is ideal to create a standout colour blocked display and the price point makes these items perfect for adding a little something extra to finish off a gift. 

  1. Radically Rejuvenating – Under Eye Hydrogel Mask
  2. Seriously Soothing – Blue Tansy Serum Stick
  3. Brightening –  Facial Scrub
  4. Foil-Time Mask – Firming Gold Foil Mask
  5. Seriously Soothing – Seriously Soothing Solid Serum 3 in 1 (Reviewed in Bondi Beauty!)

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ECO-HOME & KITCHEN

Bring the kitchen to life with these funky dishcloths, DIY essential oil cleaning kit, and all-in-one Grow Kits for out of the box gift ideas that bring a sense of accomplishment and happiness – no green thumb required! Grow a kit in store to showcase how easy it is and generate interest in these living gift ideas!

  1. RetroKitchen – 100% Biodegradable Dishcloth – Cow
  2. RetroKitchen – 100% Biodegradable Dishcloth – Bees
  3. RetroKitchen –  Stainless Steel Cutlery Set – Colour Splash
  4. RetroKitchen – Make Your Own Cleaning Kit
  5. Urban Greens – Grow Your Own Tea Kit – Peppermint
  6. Urban Greens – Grow Kit – Culinary Flowers
  7. Urban Greens – Windowsill Grow Kit – Microgreens

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PAMPER DIY

From organic sheet masks and DIY clay masks to Australian nature-inspired wheat bags, sleep kits and magnesium that helps you sleep like a baby. These gift ideas are perfect to treat someone to a little TLC. Add some of them together to create a pamper hamper. Or switch on a diffuser with relaxing scents nearby for a multi-sensory shopping experience that gets shoppers in the self-care mood!

  1. Orgaid Organic Sheet Mask – Greek Yogurt, Anti-aging, Vitamin C
  2. Amazing Oils – Magnesium Pro Sleep Lotion
  3. My Magic Mud – Calcium Bentonite Clay
  4. Wheatbags Love – Sleep Gift Pack – Waratah
  5. Wheatbags Love – Wheatbag – Seaside
  6. Wheatbags Love – Eyemask – Banskia

You can order all of these and more great gift ideas 24/7 in our online store or via our friendly sales team on 1800 787 904. Simply look for the ‘Gift Ideas‘ banner on the store homepage to go straight to all of the products listed above.

Not yet registered with us? No problem! You can get started here.

AUSTRALIA’S EVER-GROWING APPETITE FOR VEGAN PRODUCTS (INFOGRAPHIC)

Plant-based products have been trending all year. But the rise in popularity for meat-free alternatives and cruelty-free, vegan beauty products in Australia shows Aussies are far ahead of the curve! 

What does it mean to be Vegan?

Veganism includes dietary and lifestyle choices that avoid the use of animal-derived products. A vegan diet excludes meat, eggs, dairy, and all other animal-derived ingredients including cheese, honey, butter and gelatine. 

Many vegans also choose to avoid foods processed using animal products, and avoid the use of personal and household products that are tested on animals or use animal-derivatives such as leather, fur and wool. 

Australian’s demand more plant-based alternatives

While not everyone is turning vegan, many consumers are focused on adding more meat-free meals to their diet. 

This increase in demand has seen manufacturers across the globe jump to offer more plant-based alternatives and as a result, it’s never been easier to go meat-free. 

Australian’s are Googling ‘vegan’ more than anyone else in the world! 

So, if you’re not offering plant-based options for your customers, you’re missing out on major sales! 

As a comparison, Australian’s are big adopters of the ‘free-from’ category including gluten and dairy-free items, with the industry seeing major growth in this category and an expanding range of products on offer.

However, the search for ‘vegan’ is far greater! 

Going meat-free might not be the norm, but it’s no longer not normal. 

According to the Financial Review, a Woolworths spokesperson said demand for plant-based options in its stores has grown across cities, coastal and regional areas around Australia.

“There has been double-digit growth in demand for vegan products in the past year. This isn’t all about customers deciding to go vegan or vegetarian, but part of a broader trend where Australians are looking to add more vegetables and plant-based foods into their weekly shop,” the spokesperson said.

The increasing availability and affordability of vegan and vegetarian products then self-perpetuates the trend even further. 

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In the US, the $4.5 billion USD plant-based market has grown five times the amount of total food sales this year!

There’s a major opportunity for more Australian-made, plant-based product manufacturers too.

“We’re facing a multi-billion-dollar opportunity for Australia to become a global plant-protein powerhouse, and the great news is we already have the intellectual and infrastructure assets to seize it,” Food Frontier CEO, Thomas King said.

According to the report, Australian farmers have a potentially lucrative opportunity to grow crops for the plant-based meat supply chain and secure market share from imported products, demonstrating how the emerging sector complements Australian agriculture.

According to the CSIRO, the global consumer trend for plant-based protein alone is predicted to reach $25 billion AUD by 2030. This is led by increasing interest in sustainable, ethical and healthy food products combined with a growing demand from export markets who are buying into Australia’s reputation for clean and green products. 

WORLD VEGAN MONTH

November is World Vegan Month – a time when plant-based, vegan-friendly products are at the top of conscious consumers’ shopping lists. Make sure to have plenty of supplies in stock with our top-selling, vegan-friendly brands and get ready to embrace the plant-based boom!

  • Little Zebra Chocolates
    • Dark Supreme 90% And 100%, Keto White Chocolate and Carob Buds.
  • Naked Paleo
    • Paleo Bars in a variety of tempting flavours.
  • Bennetto
    • Organic Dark Chocolate in gorgeous ‘gift-inspiring’ packaging.
  • Vego
    • The Cult-Status White Chocolate Almond Bliss Bar.
  • Botanika Blends
    • Plant Protein in a mix of sizes and innovative flavours
  • Protein Supplies Australia
    • PeaPro Raw Pea Protein in classic flavours perfect for smoothie season!
  • Upton’s Naturals
    • Convenient marinated Jackfruit flavours, Ch’eesy Mac and Thai Spaghetti Real Meal Kits.
  • J. Luehders
    • Soft Vegan Candy in a mix of mouth-watering flavours!
  • CLIF Bar
    • CLIF Bars, Bloks and Shots to fuel every adventure, naturally.
  • Banana Joe
    • Banana Chips that taste like a savoury potato chip but are packed with pre and probiotics for gut health!
  • ACURE
    • Award-winning natural skin, hair and body care!
  • East Bali Cashews
    • Wild harvested nuts in delicious snack and breakfast mixes.

To celebrate World Vegan Month, we have some great deals on the brands above and more. Make sure to take advantage of these deals while they last (ends Oct 31st!).

Add them to your order online here or give our friendly sales team a call on 1800 787 904! Not yet registered with us? You can do that here!

CONSUMER DEMAND FOR PLANT-BASED GOODS IS A BOOMING $4.2 BILLION INDUSTRY

According to the most recent SPINS’ analysis, the ‘plant-based’ goods industry is projected to be worth $4.2 billion by the end of 2018 after growing 18 percent in the year ending July 15, 2018.

SPINS estimates that the plant-based sector will grow to $6 billion in sales by 2020, which would be a 100 percent increase over just six years!good-food-insights-8-31-chart1

 

According to New Hope and SPINS data, the rapid growth of the plant-based product sector has been a four-stage process:

  1. The widespread adoption of the more broadly appealing term “plant-based” for products that often were labeled (or characterized) in the past as “vegan.” Vegan, to many consumers, is a lifestyle completely free of animal-sourced products (or nearly so), which only a small percentage of all consumers have adopted. But a much greater percentage of eaters are seeking more plants and less meat and dairy in their diets, and they have a higher comfort level with “plant-based.”
  2. Rapidly increasing distribution. Overall growth rate appears to be accelerating as products such as these become more available in a greater number of stores. “More retailers are adopting and incorporating plant-based into their assortment sets, and this distribution growth is apparent,” said Dries Zender, a SPINS client growth solutions principal. “Retailers need to pay attention to the plant-based shopper, as they spend 60 percent more in their basket than the average shopper.”
  3. Packaging. Improved packaging that draws attention and makes plant-based alternatives much more appealing.
  4. Successful plant-based products taste good. “You even see plant-based brands that are continuing to innovate with their taste profile,” said Alice Mintz, business growth solutions manager at SPINS. “That’s great, because people are continuously adventuring, and brands are adventuring and they’re trying to offer the best-tasting product. They’re not giving people a reason to step away from plant-based. If anything, it’s giving people a reason to dig further in.”

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At Unique, we pride ourselves on our extensive plant-based selection of health and wellness products.

Some of the biggest trends we’re seeing in this particular category include the following:

READY TO EAT PLANT-BASED FOODS

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  • Upton’s Naturals – Real Meal Kits and Marinated Jackfruit are quick and easy options that continue to prove popular.
  • The Gluten Free Food Co – ‘Just add water’ Vegan Mac N Cheez range is a hot seller!

PLANT-BASED ACTIVE BARS

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  • CLIF Bar – CLIF Bars and CLIF Nut Butter Bars fuel the adventures of both non-plant-based eaters and vegans alike!
  • The Health Food Guys – A healthy & nutritional raw protein bars range that contains raw superfoods, plus they’re vegan vegan-friendly, gluten and dairy free.

BETTER-FOR-YOU SNACK OPTIONS

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  • East Bali Cashews – This sustainable, fairtrade company produces a range of mouthwatering, plant-based delights in attractive packaging with a great price point!
  • Little Zebra Chocolates & Little Zebra Food Co – Little Zebra Food Co make sugar-free chocolates that feature popular superfoods including hemp seeds! Their Carob Buds are also loved by consumers looking for a delicious caffeine-free alternative.
  • Alter Eco – The always-coveted Alter Eco range has expanded with these plant-based Dark Chocolate Coconut Clusters in three incredibly moreish flavours.
  • Manitoba Harvest (featured in header image) – This innovative brand is taking hemp to a whole other level with their Hemp Bites providing a mix of healthful omega-3s and protein for hungry consumers on the run.

Make sure you’re making the most of the plant-based boom by stocking up on these popular products as well as our other collections.

Simply order online anytime! You can select which items are vegan-friendly with a single click of a button (see below)!

Not yet registered with us? Sign up here!

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NATURALLY GOOD EXPO 2018 – BY THE NUMBERS

Held at the International Convention Centre (ICC) in Darling Harbour, the Naturally Good Expo is Australia’s largest trade show for all natural, organic and healthy products and services.

Each year we attend as a platinum partner to showcase our top sellers to the most influential people in the industry and work to build mutually beneficial connections with retailers and our suppliers. This year we unveiled our biggest stand yet – the largest at the show!

In case you missed it, here’s how our Naturally Good Expo 2018 experience happened – by the numbers!

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1. ONE CRITICAL PERSON

It takes a whole lot of planning, coordination and project management to transform our original ideas into a real-life masterpiece at the Naturally Good Expo. Thankfully, we have one incredible team that makes all the late nights, early mornings, last minute hiccups and hours spent on emails and phone calls integrate into a seamless, successful event!

While we couldn’t do it without many hands on deck, there is always one person in particular that plays a pivotal role in our Naturally Good experience – our Marketing Executive extraordinaire, Carol. Thank you for all that you do!

2. TWO MAJOR STALL SPACES

This year the Unique stand took up two of the largest sites at the expo. The updated stand was dotted with sampling booths, decorated with hot new products and buzzing with staff, suppliers and retailers – it was a sight to see and the energy was incredible!

3. THREE HOUR PACK DOWN

With the Australian Pharmacy Professional Conference & Trade Exhibition looming the following weekend, most of the team had already returned to the Sunshine Coast by the time the event ended. The staff and suppliers that remained (thank you, East Bali Cashews and Natural Evolution!) packed down the stall in a record time of 3 hours!

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4. FOUR SIGMATIC, MY MAGIC MUD, UPTON’S NATURALS & MORE!

This year, when it came to sampling and showcasing our amazing product range, the team had a little extra help…

Award-winning international and local creators, innovators and makers of the hottest, must-have health products joined us as part of our ‘Meet the Makers’ event – including Four Sigmatic, My Magic Mud, Manitoba Harvest and Upton’s Naturals!

Each supplier that joined our stand had the opportunity to promote and sample their products at their very own sampling booth. This allowed the suppliers to strengthen their retailer relationships and cement their place as a leading brand in the health and wellness space. Something we’re beyond proud to help facilitate!

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5. FIVE HUNDRED HEALTH PRODUCTS AND GOODIE BAGS

The stand was full to the brim with more than 500 natural health and wellness products on display! Plus, we handed out 500+ goodie bags to industry influencers, retail leaders, and key stakeholders filled with:

6. SIX MONTHS PREP TIME

The entire event took our team, Carol in particular, a grand total of six months to prepare for. From supporting the Naturally Good Expo team with our Platinum Partner duties, to coordinating stock, and logistics of the stand set up and staff involved, there was so much to be done and we couldn’t be prouder of our team and what they’ve achieved!

7. SEVEN THOUSAND ATTENDEES

Across two huge days, we served up thousands of product samples to 7000+ health-focused expo attendees – also known as a lot of chopping!

Sampling allowed retailers and industry leaders to gain better insights into the suppliers products, build stronger connections, learn the backstory, and discover what niche the product can fill in their stores. It’s a super important step towards long-term success in stores!

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8. MORE THAN EIGHTY HOT NEW PRODUCTS LAUNCHED

An entire section of our stand was dedicated to over 80 hot new products launched at the expo! Brands included:

9. NINE HOUR SET UP

While the pack down was somewhat of a breeze, Rome wasn’t certainly not built overnight. Our largest stand ever took a whole lot of teamwork and around nine hours to set it all up!

10. TEN HUGE PALLETS DELIVERED

That nine hours of set up involved the unpacking and merchandising of 10 full pallets of product, equipment and stall materials!

Despite the whirlwind nature of the actual event, we put our time and effort into these events to support our suppliers, build and strengthen our retailer relationships and meet new faces along the way. We couldn’t do what we do without their support and for that, we’re always grateful!

If you missed out this time, don’t worry, we can’t wait to do it all again, so we’ll see you next year!

Naturally Good Expo 2017 Proves a Knock Out

KNOWN FOR BRINGING TOGETHER RETAILERS, DISTRIBUTORS, BRAND OWNERS AND NATURAL HEALTH INDUSTRY EXPERTS, THE NATURALLY GOOD EXPO 2017 DID NOT DISAPPOINT!

This year Unique went bigger and better, bringing hundreds of brands and thousands of products to display. The team also offered hours of tastings and sampling, countless amounts of generous goodies bags and Dale (UHP Managing Director) and the team shared the wealth of knowledge gained from being in the industry for over three decades.

For those who were amongst the 6,322 who attended The Naturally Good Expo in Sydney, it was fantastic to meet you and discuss our industry trends and what’s new!

As the biggest trade show in the Southern Hemisphere for everything healthy we were thrilled to be surrounded by like-minded professionals.

For those who unfortunately were unable to make it this year, we’ll catch you up on what you missed.

Naturally Good 2017 is the ONLY place to see, taste, sample and order the newest, latest-trending and in demand products your customers want!

Every year we aim to bring Unique’s diversified, fun culture, expert customer service and strong business ethics to the expo. For those of you that have toured our Sunshine Coast headquarters, you’d know it’s not an easy task!

With over 300 exhibitors, it was one busy environment. We designed our stand specifically to create a space that was easy for our visitors to see, touch, taste and interact with our company and the brands we represent. From the green foliage to the clear signage, the space was designed to help our visitors find exactly what was needed while also understanding our natural origins and what we stand for.

We had every category covered: active nutrition, grab n’ go, healthy snacks and drinks, superfoods, natural remedies, pantry and body + hair care.

What was available for tasting and sampling?

Naturally Good Expo

Our tasting and sampling booth was a huge hit!
Top-selling brands travelled as far as Indonesia, Japan and the USA to showcase their ranges of delicious, nutritious food and innovative natural beauty, body care and remedies at Unique’s Naturally Good Expo stall.

Products that were featured in our tastings included:

CLIF Bar – New Cool Mint Chocolate Bar
Little Zebra Chocolates – Sugar-free chocolate range
Vego – The best vegan chocolate in the world
Monica’s Mixes – Protein Patty Mix
The Protein Bread Co – Low carb, high protein bread
Alps Water Filter – A consistent top-selling water purifier
East Bali Cashews – Sustainable flavoured cashews
Seaweed Superfood Co. – Spiced Turmeric Popcorn
2die4 Live Foods– Activated Tamari Almonds
Minor Figures – Award-winning cold-pressed coffee
The Ginger People – Gin Gins and Ginger Rescue
Pure Fields – Coconut Chips
Alter Eco – Fair Trade Chocolate
Bounce – Plant Power Balls
Zen Green Tea– Matcha Green Tea Powder
Natural Evolution –  Green banana flour and resistance starch
The Whole Foodies – Kelp Noodles
Alchemy Cordials – Kyoto Matcha Elixir
Golden Grind – Turmeric Blend
Nakula – Coconut Water

Products that were featured in our sampling included:

Acure Organics – Natural skincare
Amazing Oils – Magnesium range
Cellfood – Remedies
My Magic Mud – Activated Charcoal Toothpaste

What was in our goodies bags?

On top of all our tastings and sampling, generous goodies bags were given out filled with our top-selling and new products. Full sized products, sample sizes and brochures filled with information, they really had it all!

Brands that featured in our goodies bags included Little Mashies, Tooshies By Tom, ACURE Organics, Nature’s Gate, The Whole Boodies, My Magic Mud, Alchemy, Redmond, Amazing Oils, Mingle, Comvita, Dr Superfoods, The Natural Family Co., The Ginger People, Epic, Power Super Foods, Protein Supplies Australia, Dr Organic, Hanami, Cellfood, Nuun, CLIF Bar, Bragg, Health 2U, Point Pharma, Amazonia, Skin B5, Giovanni,  Minor Figures and Essential Oxygen.

All the new brands and products received lots of hype, in particular, Upton’s Naturals, East Bali Cashews Granola, Chef Soraya, Monica’s Mixes Protein Patty Mix as well as the new ACURE Organics facial wipes and My Magic Mud Activated Charcoal Toothpaste.

Golden Grind even won best beverage product at The Naturally Good Expo 2017!

The Naturally Good Expo

Trends that proved to be booming at the expo included vegan snacks, nutrient-dense foods, healthy grab n’ go and healthy speed scratch.

If you did miss us this year, you may want to know – will Unique be back? It’s a definite for us!

We can’t wait to do it all again. Next year will be bigger and better again, and we look forward to bringing our new exciting products along for you to taste, touch, try and discover!

Naturally Good Expo is the one place where retailers can research all the different products and trends in our industry in just two days. Even if you had to travel from the other side of the country, we highly recommend it!

Find out more about the Naturally Good Expo here.

Generating Sales For Every Generation

WITH EACH GENERATION THERE ARE VARYING REASONS FOR WHAT HEALTHY FOODS ARE BOUGHT AND WHY.

While general research suggests that the younger generations are the prime target for health food purchases and are willing to pay more for such foods, it doesn’t mean you throw the towel in on sales from Generation X, Baby Boomers or the Silent Generation.

Learning more about the wants of each generation can help you increase your market knowledge and therefore understand how and what to sell to each target group. Below we’ve taken a closer look at each generation’s purchase decision barriers with healthy food and where they place their importance in the category.

 

GENERATION Z – AGED UNDER 22

30% of Generation Z see healthy food products as very important and 31% are very willing to pay a premium price for them.

BARRIERS
These consumers are not fond of the ‘one-stop-shop’ concept and will shop at several locations for specific goods.

OPPORTUNITIES 
41% are willing to pay a premium for sustainable products and 37% for gluten free products.

TRY THIS
Offer in store tastings of gluten free, sustainable products to get them in store and to increase their purchases, merchandise companion products together.

Generation Z - Products

 

MILLENNIALS – AGED 23-36

Millennials, these are the consumers that are changing food as we know it and driving demand for natural healthy foods. They are willing to pay a premium for such products and their focus is on quality over price.

BARRIERS
This consumer group have a strong need for simplicity and transparency with their food choices.

OPPORTUNITIES 
90% of this group use social media with a third saying it’s their preferred means of communication with a business. This consumer group are particularly interested in specialty foods with specific attributes, such as organic or natural.

TRY THIS
Use social media to create hype around the organic and natural products you stock.

Generation Millennials- Products

 

GENERATION X – AGED 37-51

For Generation X healthy attributes as very important and 50% of these consumers will read the nutritional panel before they purchase.

BARRIERS
74% are not willing to pay a premium for products that offer healthy attributes.

OPPORTUNITIES 
With a third of this group wanting to cook more and 63% of Generation X females express they have a love for cooking, products that nurture this will help break their purchase barriers.

TRY THIS
Host a cooking demonstration using good value, healthy convenience products. Hand out recipe cards and offer a discount on the products used.

Generation X - Products

 

BABY BOOMERS – AGED 52-66

Unlike millennials who are less married to the ‘one-stop-shop’ concept of shopping, Baby Boomers tend to purchase at one store for everything. They’re your big buyers and they’re also loyal.

BARRIERS
A majority (87%) of Baby Boomers don’t shop for premium brands and almost half (49%) shop on price.

OPPORTUNITIES 
They are willing to pay more for foods that are GMO free, have no artificial colours or flavours and are marketed as all natural.

TRY THIS
Create an eye-catching end of aisle display with a variety of quality, trusted, natural and affordable products.

Generation Baby Boomers - Products

 

THE SILENT GENERATION – AGED 67+

Between now and 2050 the number of Australians aged over 65 is expected to more than double and will account for an estimated 25% of the population. So although Millennials may be driving the health food trends, you shouldn’t forget the Silent Generation.

BARRIERS
They don’t see health attributes as important, nor are they willing to pay more for them.

OPPORTUNITIES 
What they do see value in though, are low sugar products. These consumers (33%), along with Baby Boomers (37%) places more importance on sugar-free and low-sugar products than any other consumer group.

TRY THIS
Use wobblers and clear signage to point out sugar free products.

The Silent Generation - Products

For further assistance on point of sale material or tips on attracting consumers contact us or read top tips to get seen, heard and selling.

Sources:
Nielson, 2016.
Forbes, 2015.
Euromonitor, 2016.