NATURALLY GOOD EXPO 2018 – BY THE NUMBERS

Held at the International Convention Centre (ICC) in Darling Harbour, the Naturally Good Expo is Australia’s largest trade show for all natural, organic and healthy products and services.

Each year we attend as a platinum partner to showcase our top sellers to the most influential people in the industry and work to build mutually beneficial connections with retailers and our suppliers. This year we unveiled our biggest stand yet – the largest at the show!

In case you missed it, here’s how our Naturally Good Expo 2018 experience happened – by the numbers!

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1. ONE CRITICAL PERSON

It takes a whole lot of planning, coordination and project management to transform our original ideas into a real-life masterpiece at the Naturally Good Expo. Thankfully, we have one incredible team that makes all the late nights, early mornings, last minute hiccups and hours spent on emails and phone calls integrate into a seamless, successful event!

While we couldn’t do it without many hands on deck, there is always one person in particular that plays a pivotal role in our Naturally Good experience – our Marketing Executive extraordinaire, Carol. Thank you for all that you do!

2. TWO MAJOR STALL SPACES

This year the Unique stand took up two of the largest sites at the expo. The updated stand was dotted with sampling booths, decorated with hot new products and buzzing with staff, suppliers and retailers – it was a sight to see and the energy was incredible!

3. THREE HOUR PACK DOWN

With the Australian Pharmacy Professional Conference & Trade Exhibition looming the following weekend, most of the team had already returned to the Sunshine Coast by the time the event ended. The staff and suppliers that remained (thank you, East Bali Cashews and Natural Evolution!) packed down the stall in a record time of 3 hours!

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4. FOUR SIGMATIC, MY MAGIC MUD, UPTON’S NATURALS & MORE!

This year, when it came to sampling and showcasing our amazing product range, the team had a little extra help…

Award-winning international and local creators, innovators and makers of the hottest, must-have health products joined us as part of our ‘Meet the Makers’ event – including Four Sigmatic, My Magic Mud, Manitoba Harvest and Upton’s Naturals!

Each supplier that joined our stand had the opportunity to promote and sample their products at their very own sampling booth. This allowed the suppliers to strengthen their retailer relationships and cement their place as a leading brand in the health and wellness space. Something we’re beyond proud to help facilitate!

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5. FIVE HUNDRED HEALTH PRODUCTS AND GOODIE BAGS

The stand was full to the brim with more than 500 natural health and wellness products on display! Plus, we handed out 500+ goodie bags to industry influencers, retail leaders, and key stakeholders filled with:

6. SIX MONTHS PREP TIME

The entire event took our team, Carol in particular, a grand total of six months to prepare for. From supporting the Naturally Good Expo team with our Platinum Partner duties, to coordinating stock, and logistics of the stand set up and staff involved, there was so much to be done and we couldn’t be prouder of our team and what they’ve achieved!

7. SEVEN THOUSAND ATTENDEES

Across two huge days, we served up thousands of product samples to 7000+ health-focused expo attendees – also known as a lot of chopping!

Sampling allowed retailers and industry leaders to gain better insights into the suppliers products, build stronger connections, learn the backstory, and discover what niche the product can fill in their stores. It’s a super important step towards long-term success in stores!

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8. MORE THAN EIGHTY HOT NEW PRODUCTS LAUNCHED

An entire section of our stand was dedicated to over 80 hot new products launched at the expo! Brands included:

9. NINE HOUR SET UP

While the pack down was somewhat of a breeze, Rome wasn’t certainly not built overnight. Our largest stand ever took a whole lot of teamwork and around nine hours to set it all up!

10. TEN HUGE PALLETS DELIVERED

That nine hours of set up involved the unpacking and merchandising of 10 full pallets of product, equipment and stall materials!

Despite the whirlwind nature of the actual event, we put our time and effort into these events to support our suppliers, build and strengthen our retailer relationships and meet new faces along the way. We couldn’t do what we do without their support and for that, we’re always grateful!

If you missed out this time, don’t worry, we can’t wait to do it all again, so we’ll see you next year!

Brand News – Autumn 2018

STAY INFORMED WITH THE LOOP – THE LATEST NEWS ON THE BRANDS DISTRIBUTED BY UNIQUE.

Each quarter we update you with major product news including changes to packaging, formulations and more. Everything you need to know is right here.

For any brand change queries that aren’t covered below please contact us.

Your must-know product changes for Autumn 2018 are as follows:

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ALTER ECO

MULTI-WAY CDU

The new cardboard display also showcases their fresh new branding, keep an eye out as the whole range transitions!

HANAMI

NEW FORMULA

Hanami’s vegan, ‘ten free’ nail range now has an even better, water-permeable, breathable formulation that encourages healthy nails and growth.

KLEAN KANTEEN

A FRESH FINISH

Klean Kanteen are rolling out a superior finish on all their products. This new chip-resistant coating is produced using the safest, most environmentally friendly products available and is 4 x more durable than the original. When ordering, make sure to use the new barcodes and order codes.

ECOSTORE

PRODUCT CHANGES

Ecostore have revamped their personal care product packaging, updated their ingredients and switched up their barcodes. So, if you are ordering their body and hand washes, make sure to use the new codes!

 

KOMBUCHA MAX

TOTAL OVERHAUL

All Kombucha Max flavours now come in a convenient 350ml amber bottle with a drop down in price to $2.95 RRP. Barcodes have also changed so look out for the new order codes!

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MONICA’S MIXES

GETS A MAKEOVER

Monica’s Mixes have rebranded to The Gluten Free Food Co, with all new packaging that’s taller and slimmer to sit better on shelves. Some of the products have changed names and the Chocolate Cake now comes in a 500g pack.

Haven’t ordered with us before? Register your business here and place and order either in our online store or give our friendly sales team a call on 1800 787 904.

WHAT DOES CLEAN REALLY MEAN?

SMELLS CLEAN, LOOKS CLEAN… MUST BE CLEAN, RIGHT? NO, NO, NO. IN OCTOBER ECOSTORE LAUNCHED A CONSUMER CAMPAIGN TO FLIP THIS FRAME OF MIND RIGHT AROUND.

Thinking ‘clean’ is clean, was not where Ecostore wanted consumers thoughts to stay. Their nationwide campaign is their biggest, aimed at getting as many people as possible to question the contents of their cleaning products.

Is it really clean if it contains toxic chemicals? Most would agree – no, it’s not.

The top toxic chemicals found in non-natural cleaning products that include phthalates, perchloroethylene, triclosan, quats, 2-butoxyethanol, ammonia, chlorine and sodium hydroxide are commonly found in homes.

62 toxic chemicals can be found in the average home.

Without education on what’s inside everyday products, consumers often mistake the two – ‘clean’ and clean (the kind that doesn’t contain nasty chemicals).

Ecostore are providing the education as well as affordable, stylishly packaged, clean products. They are creating a strong argument to easily persuade consumers to switch their dirty cleaning products for more natural solutions.

Find more startling facts on non-natural cleaning here.

With transparency of products in high demand and consumers becoming more conscious of what they purchase, Ecostore’s ‘no nasty chemicals policy’ is highly attractive for consumers.

Ecostore’s extensive list of ingredients includes details on the ingredients they do use and those they avoid due to their toxicity.

The New Zealand based company, manufactures in Auckland, creating products that are healthier for people and the environment.

The range includes household cleaning products, baby products and body care products.

 

Ecostore range

 

While disclosure of ingredients is not legally required on cleaning product labels in Australia or New Zealand yet, Ecostore have nothing to hide. They think it should be mandatory to display all ingredients so that consumers can easily identify and research them if they choose.

Allowing consumers to see all contents of each and every bottle and box in their range, Ecostore is particularly ideal for your customers who are trying to reduce toxic chemicals in their lives and for anyone that suffers from allergies.

To further demonstrate how clean the products are, they’ve also listed on the back of each label the nasty ingredients that they’ve left out.

All products are:

  • Healthier for consumers.
  • Safer for the environment.
  • Packaged in the best materials available.
  • Labelled with a full list of ingredients.
  • Guaranteed to give excellent results.
  • Concentrated to save consumers money.
  • Not tested on animals.
  • GE Free.

Read more on why Ecostore is safer here.

Launching a successful consumer campaign and starting from a tiny $3.95 RRP, the Ecostore range is one to watch for growth in consumer demand.

To stock a healthier baby, personal care and cleaning product range, contact us about Ecostore, or if you already have online access to our shop, jump onto your desktop, laptop, tablet or smart phone and place your order easily, anytime.

Brand News – Winter 2016

THE LOOP KEEPS YOU UP TO DATE WITH THE LATEST NEWS ON THE BRANDS UNIQUE DISTRIBUTES.

From branding updates and packaging alterations to price changes, the major brand news for the quarter is covered right here.

For any brand change queries that aren’t covered below please contact us.

KOSMEA WIPES – NOW SOLD IN SINGLE PACKS

Previously sold in boxes of four (KS54), Kosmea Facial Cleansing Wipes are now purchased as individual packs using the new code – KS59. No more restrictions, you can now get the exact number you need!

THE LOOP

 

ECOSTORE ADD A POP TO PACKAGING

The entire Ecostore range has received a makeover and now incorporates a small pop of colour. The addition of colour differentiates each product range so they can be identified more easily.

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PRIMAL HEALTH PRODUCTS REBRANDS AS EVER ECO

Still offering high-quality, stainless steel drinking straw packs, Primal Health Products are now known as Ever Eco. The new modern packaging and contemporary name, blends a vibrant, fresh feel with a natural finish.

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BLANCK & CO GO EVEN MORE AUSSIE

Blanck & Co. Food Supply Buckwheat, Buckwheat Flour and Chia Seed products are now made using 100% Australian-grown ingredients!THE LOOP - Blanck and Co

 

ESSENTIAL OXYGEN NOW FIT TO FLY

Essential Oxygen have lowered their Organic Brushing Rinse size to from 118ml to 88ml. The new smaller travel size means it complies with the carry on limit in place on international flights.

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NAKULA COCONUT OIL’S NEW NUTS PRICE!

Nakula is cracking a larger piece of the market by reducing their coconut oil wholesale price and retail price. The new competitive pricing is now in place on both their 300ml and 1L cold pressed, certified organic, virgin coconut oil. Call out – Save up to 33%!

THE LOOP - Nakula

MONICA’S MIXES BAKE A NEW LOOK

Bright, bold, fresh and modern perfectly sums up the new packaging from Monica’s Mixes. The new clean white base better appeals to health conscious consumers and offers more detailed information at a quick glance.

Monica's Mixes

WITHDRAWN PRODUCTS ARE NOW EMAILED

Looking for the Withdrawn Products List? We are now keeping you up-to-date monthly by sending the list directly to your inbox with the monthly top deals. Don’t want to miss out? Contact us to subscribe.

4 Sustainable Brands to Grow Greener Sales

CUSTOMERS ARE EXPOSED TO THE WORDS SUSTAINABLE AND SUSTAINABILITY ALMOST DAILY. SO WHAT EXACTLY DOES IT MEAN TO BE SUSTAINABLE AND DO CUSTOMERS ACTUALLY CARE ENOUGH TO BE BUYING SUSTAINABLE BRANDS?

Sustainable living is following a lifestyle that doesn’t harm society or culture by living within the means of the environment. It’s about taking what we need to live now, without jeopardising the needs of future generations.

Customers may think grabbing a plastic bottle from a café seems like a great idea for today, but fast forward hundreds or even thousands of years and that same plastic bottle is still sitting in landfill, still not decomposed. It’s not a very environmentally conscious decision. Many do know the hard truths. It’s simply that consumers want what benefits their needs today.

Sustainable advocates want customers to think more about where their food, clothes, energy and other products come from and where they’ll end up. In an ideal world, priority would lie here, over price or customer benefit. Although we know this is not the case with the majority.

Most customers make purchase decisions based firstly on the benefits that a product can offer them. However, what’s great news is that sustainability is also high on the list of what consumers want.

65% of customers say “they feel a sense of responsibility to purchase products that are good for the environment and society”.*

Not only are they opting for products that benefit themselves as well as the environment, consumers are also willing to pay more for sustainable products.

A recent Nelson survey identified that 50% of global consumers would choose a brand that have implemented programs to give back to society over non-sustainable competitors, even if the price was higher.

So what does this mean for sustainability and more notably what does it mean for you and your business?

It’s clear consumers are interested in sustainable products, but be selective with what you offer to ensure it first benefits the customer, then benefits the environment. Four brands that do this extremely well are Acure, Eco Store, Cheeki and Organic Essence.

 

AS ACURE SAY ‘IT’S NOT ENOUGH TO BE NATURAL, IT ALSO HAS TO WORK’.
Acure’s range offers customers high quality facial, body and hair care, combining natural ingredients with the latest in plant stem cell science. On top of offering quality products, Acure is committed to sustainable practices.

They have planted over 20,000 trees, the office is ‘paperless’ and is 100% solar and wind powered. All Acure products are 100% biodegradable, with green packaging and are free from harmful plastic microbeads.

On top of this, the brand supports many charities that are dedicated to protecting our environment such as Teens Turning Green, Trees for the Future, Water.org and BEAT THE MICRO BEAD.

Acure Blog Post

 

 

ECOSTORE HAVE EARNT THEIR NAME AS AN ECO-BRAND
Ecostore offer a huge range of natural and sustainable cleaning, body and
baby care products.

When developing their products, they use sustainably-sourced plant and mineral based ingredients over petrochemical ingredients whenever possible. All of their ingredients are assessed for sustainability, biodegradability, safe environment ratings and suitability for septic tanks and greywater systems. On top of this, the packaging is made from a mix of recycled and recyclable materials.

Ecostore also carry ISO14001, Diamond Enviromark and carboNZero certifications that guarantee that their products are made with respect and care for
the environment.

Ecostore Blog Post

 

 

IT’S ALWAYS A GREEN DRINK WITH CHEEKI
Behind these Cheeki, brightly designed re-usable bottles is a sustainable solution to one-use plastic bottles. Healthy, environmentally friendly and cost effective, Cheeki bottles are great example of a brand that benefits the consumer as well as
the environment.

The brand offers BPA free, reusable stainless steel bottles, insulated bottles, sports bottles, protein shakers, coffee mugs and insulated flasks in heaps of different
eye-catching designs. Cheeki has also been working with charities such Take 3 and Two Hands, who are committed to cleaning up our environment and
reducing plastic.

Cheeki Blog Post

 

 

ORGANIC ESSENCE IS MAKING DEODORANT THAT SMELLS CLEANER
THAN EVER
The USDA certified organic range of deodorants from Organic Essence are free from synthetic chemicals, GMOs, nanoparticles, parabens, propylene glycol, synthetic colours, synthetic fragrances, aluminium, EDTA, Triclosan and petro-chemicals.

Organic Essence products are also completely cruelty free and packaged in eco green, biodegradable, home compostable packaging.

On top of their countless efforts to develop a highly sustainable deodorant, Organic Essence offers customers all day protection with natural bacteria fighting, odour neutralising and natural conditioning ingredients.

Organic Essence Blog Post

 

Passionate about sustainability ourselves, Unique loves to support eco-friendly brands. Browse on our brands page to discover them all.

We also follow sustainable practices throughout our entire business, from using recycled toilet paper from Who Gives a Crap, through to printing our catalogues using vegetable-based inks on paper sourced from sustainably managed forests.

* Sustainable Advantage Group Australia, 2015.