The Trend Towards Personalised Nutrition and Health

The natural health consumer is sophisticated. They aren’t looking for a one-size-fits-all approach in the products they buy. Instead, they’re looking to tailor the products they buy to meet their health and nutrition goals.

This trend towards personalised nutrition and health is supported by research into tailored dietary advice. The research has shown that dietary recommendations that are personalised to the individual are more effective than generic dietary advice.1 This advice can be based on what people eat, their genetics or health concerns.

This is a trend that will continue to grow and evolve. Are you ready to meet the demand?

The opportunity on shelves

As consumers seek more personalised nutrition and health advice, they’ll then turn to grocery shelves for products to support this. In fact, 44% of consumers are already using specific foods to address certain medical needs.2 

Your customers aren’t just looking for a single health product. They’re looking for choices and options to tailor their shopping basket to their dietary needs. This may come in the form of convenience meals and snacks or individual functional ingredients and pantry staples

What does that mean for your shelves? A broader offering will make it easier for your customers to meet their personalised nutrition and health goals with brands like:

  • Boostball as a keto snacking alternative in addition to high protein options such as CLIF Bar
  • The range of Botanika Basics from Botanika Blends for high-quality individual, natural ingredients such as Acai Powder or Maca Powder.
  • Flour alternatives like Natural Evolution Green Banana Flour or PBCo. Almond Flour. 

Supplement considerations

Rather than buying broad supplement products, consumers are seeking supplements that are tailored to their health goals and needs.3

This personalisation of supplements can be in the form of specific ingredients. Or it may be the supplement format that meets the individual’s preference, e.g. powder, liquid or capsule.

Consumers are taking a holistic approach by considering both the food and supplements that align with their health and nutrition goals.

These wholesale supplements brands offer greater choice for personalised health and nutrition:

  • IMUNI evidence-based, practitioner-quality, vegan-friendly supplements to target a range of different wellness concerns.
  • Evolution Botanicals high-potency medicinal mushrooms, adaptogens and herbal extracts.
  • FijiKava stress relief, sleep support and relaxation supplements made from certified Fijian Noble Kava.
  • Eden Healthfoods premium wholefood nutritional supplements crafted from pure and effective organic ingredients.

Tailoring the shopping experience

Personalised health and nutrition isn’t only about the products you have available on your shelves. It’s also about how easy you make it for your customers to meet their goals.

In health retail, the trend towards integration helps to achieve this. Natural health products sit alongside the rest of your range to simplify the decision-making process. As natural health continues to trend towards the mainstream, consumers will expect this integration, which is already happening in large grocery retailers.

Today, more than ever, you also have data at your fingertips to facilitate increased interest in personalised health and nutrition. Through your sales data you can tailor promotions of complementary products that your customers are already purchasing. Alternatively, this may be an opportunity to educate your customers about higher-quality options or the benefits of particular products.

Grow your natural health range

At Unique Health Products, we’ve been at the forefront of natural health products for more than 25 years. Our range includes hundreds of quality brands that meet the rising consumer demand for personalised health and nutrition.

You can shop online with us 24/7 here, or call our friendly sales team on 1800 787 904. Not yet a wholesale customer? You can register for a wholesale account here.

Sources:

1. The Conversation, 2021

2. Davidson, 2021

3. Nutritional Outlook, 2022

5 Things Retailers Need to Know About the Supplement Sector

9.3 million Australians take vitamins for their health. That represents a 16% increase in a single year.1 According to the Complementary Medicines Australia 2021 Industry Audit, the sector as a whole is worth a staggering AUD $5.6 billion.2

As with any sector, the supplements sector has its own complexities and trends driving the growth in the market. With the opportunity wholesale supplements present to retailers, it’s important you understand what those drivers and trends are. Here are five of the key things you need to know for healthy supplement sales.

In the 10 years to 2021, the vitamin and dietary supplement category has doubled. It is the largest and fastest growing category in the supplement sector.2

40% of Australians take vitamin D supplements, making it the most commonly consumed supplement. This is closely followed by vitamin C and multivitamins, both taken by 34% of people.2

These numbers are significant, representing a large proportion of the population that shop within the supplement market. Capitalise on your share of the market with leading brands and products like:

  • IMUNI has recently launched a new range of supplements, including a Vital D3 Oral Liquid as well as Vegan Complete, an all-in-one product for plant-based consumers.
  • Eden Healthfoods Wild C Natural Vitamin C Powder is a highly bioavailable, entirely natural superfood blend sourced from wild berries and greens. 

2. Immunity is the top health priority

In response to global events, consumer demand for immune health supplements is on the rise. In fact, immunity is the biggest influence on innovation within the category.2

Interestingly, behind immunity, stress management and sleep support are the two next largest priorities, followed by probiotics and plant-based products.2

Innovation is thriving with these brands offering high-quality options to stock your shelves:

  • IMUNI Immune Defence is a top-selling, practitioner-quality immune health supplement. 
  • FijiKava is the first medicinal Kava brand in Australia with Noble Calm and Noble Sleep catering to the rise in interest in sleep support and stress management.
  • PPC Herbs has a range of herbal medicines that target different concerns including immune health, stress and sleep. 

3. Consumers are seeking personalised solutions

The age of personalisation has arrived with consumers seeking to tailor their supplement intake to their personal wellness goals rather than more general products. Research suggests that 55% of consumers seek out health products with claims that suit their individual needs.3 There is also increased interest in alternative supplement formats, such as powders or liquids, rather than traditional pills and capsules.4

As consumers become more savvy about ingredients and look to reach their health goals, this drive towards personalisation is more important than ever.

You can make the most of this trend by offering products that make it easy for consumers to tailor their supplement intake to their own needs, such as:

  • Supercharged Food Earth and Sea Beauty Capsules contain ingredients to support healthy hair, skin and nails for beauty supplement consumers.
  • Eden Healthfoods Ultimate Biotic Pre/Probiotic comes in a powder format and can be mixed with water or juice for easy consumption.

4. Scientific evidence of efficacy matters

It’s probably no surprise that modern consumers want to be sure that the products they are using are backed by science. This is important to the majority of consumers, with 59% expecting scientific evidence to support supplement efficacy.5 

Brands that can substantiate their claims with high-quality products may be seen more favourably by consumers.

Stock your shelves with brands that invest in research to select the highest-quality and most effective ingredients, including:

  • IMUNI integrates evidence-based medicine and science to choose optimal ingredients at therapeutic doses.
  • FijiKava draws on over a decade of research to find the optimum Kava varieties and technology for their products.

5. Holistic wellness is front of mind

Today’s consumers take a more proactive approach to preventative health. Consumers aren’t afraid to indulge but they are taking a long term and holistic view of their health and wellness.6 

Supplements have a role to play in this proactive approach. This links strongly with the trend towards personalisation where consumers can proactively target their health concerns with supplements that support their individual needs.

There are innovative products, some beyond the traditional supplements, to consider stocking on your shelves as consumers increasingly prioritise their health. These include:

  • Evolution Botanicals premium adaptogenic, mushroom and herbal extracts.
  • IMUNI Magnesium Citrate Oral Powder, a critical mineral in the human body.
  • Comvita Olive Leaf Extract products, which may support healthy immune and cardiovascular systems.

Shop our range of wholesale supplements 

We’ve only mentioned a handful of the wholesale supplements and brands we stock at Unique Health Products. In our online store, you’ll find a range of supplements to cater to consumer interest in the supplements category. You can shop online 24/7, or call our friendly sales team on 1800 787 904. New to Unique Health Products? If you don’t have a wholesale account with us yet, you can register for one here.

4 Consumer-driven Sports Nutrition Trends 

In recent years sports nutrition has pushed into the mainstream.1 It’s no longer just for building muscle. Consumers look to sports nutrition to support their proactive approach to health maintenance and better-for-you options to enhance their active lifestyles.2

As an industry, sports nutrition is booming. Globally it’s a market worth more than AUD $55 billion with a predicted compound annual growth rate (CAGR) of 8.5%.3 With the increasing expansion to a broader consumer category, there has never been a better time for retailers to capitalise.

We’ve identified four sports nutrition trends driven by consumer demand and preferences so you can make the most of the opportunities in the market. 

Sports nutrition trends - flavour innovation

Flavour innovation

Traditionally sports nutrition products are chosen for their efficacy over other considerations. But with the uptake in adoption by lifestyle consumers, flavour is increasingly important. It’s important to 41% of consumers, coming in third behind health and cost considerations.4

While chocolate and vanilla flavours remain go-to favourites, more and more consumers are reaching for innovative flavour combinations and new tastes. 

From the trending to the nostalgic and mouthwateringly enticing, here’s just a sample of the exciting flavour innovations you can offer your customers from a selection of leading brands:

Sports nutrition trends - plant-based protein

Plant-based protein

In an analysis of Amazon sales data, plant-based protein powder was revealed to have a 25% market share (second behind whey protein powder at 50%) but with 39% year-over-year (YoY) growth, it was the fastest growing segment.5

This follows a general dietary trend towards plant-based eating with 73% of global consumers saying they eat less meat as it is a healthier option. 26% of people also now identify as flexitarian.6

What are the options for tasty plant-based proteins for your customers? These top-selling brands are the place to start:

  • Macro Mike offers both Peanut and Almond proteins with a recent re-formulation to enhance the products and taste even further. 
  • In the protein snack bar market, CLIF Bar is a leader with only plant-based ingredients and plant-based protein used across range. 
  • Essential Hemp offers an innovative protein powder alternative made from hemp protein. 
Sports nutrition trends - pre-workout supplements

Pre-workout supplements

Protein isn’t the only thing booming. Uptake of pre-workout supplements as a sports nutrition trend is also on the rise. In the Amazon analysis, sales of sports nutrition supplements, including pre and post workout supplements, saw YoY growth of 41%. In this sub-category, pre-workout supplements lead the way with a market share of 65% and YoY growth of 45%.5

Pre-workout supplements are designed to help boost energy and performance to maximise a workout. The rise in these supplements comes back to consumers looking for products and nutrition to help them stay active.

For premium, natural pre-workout supplements to stock your shelves, look to brands and products like:

Sports nutrition trends - clean ingredients

Clean ingredients

Research has shown that consumers who haven’t yet used sports nutrition products are sceptical of the benefits of the products.6 It’s not just clean ingredients that are important. Transparency around ingredients and sustainability is also key.

This is another of the sports nutrition trends that’s influenced by broader consumer preferences with increasing demands for clear labelling and natural ingredients.7

Give your customers clean sports nutrition alternatives with these popular brands:

  • Happy Way sports nutrition products are made with natural and organic ingredients and free from preservatives, artificial sweeteners and flavours. 
  • One of the core food values of the CLIF Bar brand is about prioritising people and the planet by using organic ingredients and proudly supporting sustainable agriculture.
  • There are no artificial colours, sweeteners or preservatives in the Botanika Blends range of Plant Protein Powders. 

At Unique Health Products we proudly make it easier for you to do business. If you’re ready to capitalise on these sports nutrition trends, we have a huge range of top-selling brands and products for you to add to your shelves. Shop online 24/7 or call our friendly sales team on 1800 787 904. If you’re a new Unique Health Products customer, you can register your account here.

Sources

1. Nutritional Outlook, 2020.

2. FMCG Gurus, 2020.

3. Grandview Research, 2022.

4. Innova Market Insights, 2021.

5. ClearCut, 2021.

6. Nutraingredients, 2019.

7. FMCG Gurus, 2021.

The Power of Protein

If you want to muscle in on the AUD $25 billion* protein supplements market to power up your sales, now is the time to do it.

Why? Never have consumers been more conscious of the importance of healthy habits and they are turning to protein powders for muscle recovery, to improve performance and to hit their daily nutritional requirements.

In particular, the demand for natural and vegan alternatives, such as pea, hemp and rice protein is on the rise thanks to an increase in conscious consumers and the growing market of plant-based devotees. Give your sales a healthy boost with these top-selling, natural, plant-based options.

NATURAL AND ORGANIC

With a flavour akin to vanilla ice cream, the all-natural Vanilla Happy Way Pea Protein Powder combines plant-based pea protein with a superfood blend of vitamins and minerals. It is vegan, non-GMO and free from gluten and dairy.

PROTEIN ON THE GO

Designed with ease in mind, the Happy Way Shaker is compact with a slim grip. 100% leakproof and free from BPA and DEHP, it’s designed to be durable and can be stored in the freezer, heated in the microwave and washed in the dishwasher. Available in pink, yellow and blue.

ORGANIC HEMP

Free from grains and dairy, with a creamy texture and natural, mild taste, Essential Hemp Organic Hemp Gold Protein contains 20g of protein per serve. It has a complete amino acid profile, is gut friendly, easy to digest and is ACO Certified Organic.

RAW VEGAN PROTEIN

Boasting 98.2% absorption and a complete amino acid profile, Eden Healthfoods Ultimate Protein Sprouted Brown Rice Chocolate has a smooth, non-gritty texture for easy mixability. The delicious taste comes from organic cocoa with no artificial flavour extracts added.

PREGNANCY PROTEIN

Catering to a gap in the market for tailored, vegan pregnancy protein, Amazonia Raw Protein Pregnancy Plus is a nourishing formula that supports both mum and bub through every stage of conception, pregnancy and nursing.

AUSTRALIAN GROWN

Australian Grown EM Wholefoods Hemp Protein is a complete protein, with all nine essential amino acids. Produced from the whole hemp seed, it is naturally packed with minerals, omega-3 and omega-6 fats and fibre.

PROTEIN SAMPLER

Containing eight of the classic Macro Mike Peanut Plant Protein flavours, the Sample Pack is the perfect way for consumers to find their new favourite protein flavour. The rich and full-bodied flavours are easy to mix offering a smooth, creamy and indulgent addition to baking, smoothies or shakes. Each flavour contains a good source of fibre and essential amino acids, making it easy for consumers to feel full for longer and meet their daily macros.

ON-TREND INGREDIENTS

Macro Mike’s in-demand range of Premium Almond Proteins has undergone a new and improved re-formulation. The top-selling Salted Caramel in the range is packed with premium ingredients including probiotics and B vitamins. Made with Californian grown almonds and Australian grown Faba Bean protein, it is sweetened with coconut flower nectar and monk fruit for a moreish, sweet and slightly salty flavour hit.

DIGESTIVE SUPPORT

Made with brown rice organic protein and green banana resistant starch multi-fibre, Natural Evolution’s Vanilla Vegan Protein Multi-Fibre provides total digestive support. It is high in essential minerals and completely natural and plant based.

HEALTHY GUT BLEND

One of the original Botanika Blends Plant Protein flavours, the decadent Cacao Hazelnut is still just as popular today. Containing organic ingredients along with digestive enzymes and prebiotics, the Australian-made formula combines on-trend functionality with delicious flavour.

WORKOUT RECOVERY

Flavoured with real vanilla bean, the Protein Supplies Australia WPI (Whey Protein Isolate) Vanilla Bean is a fast-release protein free from fillers and unnecessary additives. It is instant mixing and absorbs quickly, ideal for post-workout recovery.

SHAKE IT

The Multi-Compartment Shaker from Protein Supplies Australia has a cup, segmented pill and powder storage section plus a strainer to make it easy to mix protein on the run. Made from BPA-free plastic it is also 100% leakproof and dishwasher friendly.

SHOP PROTEIN

Keep your shelves stocked with the best trending products from Unique Health Products. You can shop online 24/7 or call our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.

Sources: *Grand View Research, 2021.

3 Natural Product Packaging Trends

Packaging matters. It’s often the first impression a customer will have of a product. And it can mean the difference between a product flying off the shelves… or a hidden gem sitting stagnant.

Understanding the trends in natural product packaging can help you to merchandise your store to maximise the sales opportunity. We share our insights into what’s hot in natural product packaging and why it matters to you. 

Colourful natural product packaging

Green… and red and pink and blue…

Traditionally when people think of natural product packaging, they think green and brown. How else will people know a product is natural if the packaging isn’t green or brown?

The industry and its consumers have come a long way. Consumers are more sophisticated and educated about the benefits of natural health products. The evolution of natural product packaging reflects this shift.

Amazing Oils is one of the latest natural health brands to modernise their packaging with a bright and bold new look. Featuring colour blocks of red, blue and purple, the packaging is easy to read and presents a streamlined look on the shelf.

As you browse the shelves of our online shop, you’ll see other brands such as Ethique, Happy Way and Eden Healthfoods that are all embracing the rainbow as leaders in the industry.

With more and more retail stores moving towards the integration of natural health products alongside non-health products, including major grocery chains such as Coles, this packaging trend only serves to help natural products stand out more on shelves, boosting your sales in the process.

Health claims on natural product packaging

Calling out health and natural claims

If an objection to integration is “how will people be able to identify natural health products if they are scattered through the aisles?” The answer is in the packaging.

Despite their ability to now blend somewhat seamlessly into the shelves alongside regular grocery or beauty products, natural products have a powerful tool in their arsenal. And they’re not afraid to use it.

That is, they can use their packaging to be clear about their ingredients, sustainability or natural health claims.

The packaging of ACURE skin and hair care products is simple and clean. The colour block design draws the eye of the consumer… and then they see the words “100% vegan”. Right on the front of the packaging. 

It’s a similar case for Keto Naturals. While the name of the brand does give away the keto-friendly nature of the products, the front of the packaging showcases the benefits of the products – keto and paleo friendly, vegan and gluten free among them. 

Macro Mike is another example of a brand that doesn’t hesitate to use prime real estate on packaging to highlight the gut-friendly, 100% natural, plant-based benefits (just to name a few) of their products.

The rising number of vegans and consumers who care about what’s inside the products they buy are looking for these claims. 

Sustainable natural product packaging

The sustainability of the packaging

According to the Trivium Packaging 2021 Global Buying Green Report, the sustainability of product packaging is a huge concern for consumers.

The report found that:

  • 54% of consumers factor the sustainability of product packaging into their buying decisions
  • 52% of consumers actively seek information on the sustainability of product packaging 
  • 73% of consumers are willing to dig deeper into their pockets to pay more for eco-friendly packaging

This is where natural product packaging has the upper hand. Like the recycled plastic packaging of Koala Eco. Or the compostable packaging of Ethique. Or the recycled cardboard tubes that house the PATCH bandages. 

Brands in the natural health industry have been considering and innovating the sustainability of their packaging for many years. This is a trend that has been driven by conscious brands answering to consumer demand. 

Stock your shelves with on-trend natural health products

At Unique Health Products we stock some of the biggest natural health brands in Australia. We are proud of the innovation and leading market position of our brands and the way they drive natural product packaging trends. 

You can purchase from hundreds of brands online with us 24/7, or call our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.

6 HEALTH AND WELLNESS TRENDS AND WHAT THEY MEAN FOR YOUR BUSINESS

The beauty of the digital age is that we have so much data at our fingertips to guide decision-making in business. You don’t need to guess the wellness trends… because you can see the trends unfolding in the data right before your eyes.

Using data from Google Trends and keyword research tool, Ubersuggest, we’ve done some digging to analyse six health and wellness trends that have significantly impacted the industry over the last five years, and how you can make the most of those trends in your business.

KETOGENIC DIET

The keto diet has steadily grown in popularity over the last five years. In recent Roy Morgan research, 24% of people surveyed indicated that eating a low-fat diet is important to them. This was down from 39% in 2000. The researchers suggested that this change in the way people look at food could be due to the rising popularity of the high-fat keto diet. 

Each month, more than 90,000 people in Australia search ‘ketogenic diet’, 74,000 search for ‘keto diet’ and 1,000 search for ‘keto diet vegan’ or ‘keto diet vegetarian’. Interestingly, in the last 12 months, there has also been a 50% increase in search volume for ‘keto friendly snacks’. 

The opportunity: Educate your customers on the benefits of keto, tied to your keto offering. If you want to increase your keto range, brands like Keto Naturals, The Monday Food Co, PBCo. and Vitawerx have a strong keto market presence. 

Image Source: Google Trends

ENVIRONMENTALLY FRIENDLY

Research consistently shows that today’s consumers are concerned about the environment. This is supported by the Google Trends data, which shows movement in an upwards direction for searches related to the environmentally friendly topic. 

So, what exactly are they searching for? The list is long, but there is strong growth in search volume where it matters most to you:

  • 450% increase in ‘earth friendly cleaning’ and 60% increase in ‘eco cleaning products’
  • 200% increase in ‘eco friendly products’
  • 160% increase in ‘eco friendly gifts’ and 90% increase in ‘eco gifts’

The opportunity: In a climate where 2 in 5 consumers want brands to offer more sustainable/durable products, it’s time to not only increase your offering but also share your own sustainability initiatives with your customers, such as what you are doing to minimise your plastic waste and packaging.

In the eco-friendly gifts market, Summer Salt Body and Sow ‘n Sow are well established brands. Similarly, for eco-cleaning products with brands such as Earthwise, Bon Ami, Koala Eco and Planet Luxe

Image source: Google Trends

SINGLE-USE PLASTIC

The facts on single-use plastic and plastic waste are frightening. It’s no wonder that this is a trending topic of concern. 

With government moves in some states to ban certain single-use plastics and commitment at a federal level to phase out products such as single-use plastic straws and utensils, awareness of the topic is sure to grow. 

On the topic of drinking straws alone, there were huge increases in search volume over the five year period:

  • 1,900% increase for ‘reusable straws’
  • 1,110% increase for ‘metal straws’ and for ‘silicone straws’
  • 800% increase for ‘steel straws’

The opportunity: Embrace the rise of reusables and zero-waste products by minimising your use of single-use plastic bags and packaging and increasing your eco-offering with brands such as market-leader, Ethique as well as Ever Eco, Joco and Huskee.

Image Source: Google Trends

VEGANISM

Plant-based diets are on the rise. Whether it’s vegan, vegetarian or flexitarian, search for veganism and related terms is increasing. In the last five years there has been a 160% increase in search volume for ‘plant-based diet’. 

Every month more than 27,000 people search for ‘veganism’, 5,400 for ‘plant-based diet’, 1,600 for ‘plant-based meat’ and also for ‘veganism vs vegetarianism’ and 590 for ‘plant-based diets benefits’. That is a significant volume of search with an educational intent. People are curious about plant-based eating.

The opportunity: Cater to this growing market with a range of plant-based products and provide education on plant-based eating. Innovation and flavour are the key here with brands such as Upton’s Naturals, Flexible Foods and Plantasy Foods for plant-based meat alternatives or even J. Luehders vegan candy. 

Image source: Google Trends

ORGANIC NEAR ME

There are two elements to this trend. The first is the rise of interest in organic food. The second is the shift in local search.

In the last twelve months alone, Google search frequency for ‘organic food’ increased by 190% and each month 590 people search for ‘organic skincare Australia’. Awareness of the benefits of organic is rising which is driving the shift.

The opportunity: For local businesses and shopfronts, ensure your Google My Business profile is up to date. For eCommerce stores, organic is a trending topic so highlight your organic products. This is also a good opportunity to increase your organic range with brands like Planet Organic and Eclipse Organics

Image Source: Google Trends

IMMUNITY

Within the health and wellness industry, immunity is one of those topics that is always prominent. In the last 12 months, immunity related keywords have seen high search volumes:

  • 6,600 searches for immune system
  • 4,400 searches for immunity
  • 3,600 searches for immunity booster
  • 2,900 searches for immunity boosting food

Anecdotally, we are also hearing that consumers are increasingly on the lookout for immunity-related products. While you can expect peaks for this during cold and flu season, this might start to even out throughout the year, depending on global events.

The opportunity: Capitalise on the immunity trend with innovative and high-quality supplements that provide natural immune system support. Brands like IMUNI, Eden Healthfoods, Martin & Pleasance and Comvita cater to this market. 

Image Source: Google Trends

STAY ON TOP OF THE LATEST WELLNESS TRENDS WITH UNIQUE HEALTH PRODUCTS

We’ve been distributors in this industry for more than 25 years. We are always ahead of the wellness trends so you can bring the latest innovations and new products to your customers. You can shop online with us 24/7 here, or call our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.

THE TOTAL WELLNESS CATEGORY IS THRIVING!

The global wellness economy is now worth AUD$6.2 trillion. But this ever-evolving category is no longer just about diet and fitness, more and more consumers are searching for a range of mind, body and spirit solutions to improve their total wellness and wellbeing. Help your customers reach their goals by stocking these top-selling natural wellness products.

Naturally Effective

Cellfood-nakula-superchargedfood

Nutrient-rich drops

Cellfood’s Oxygen, Minerals & Aminos, contains 78 ionic minerals, 34 enzymes, 17 amino acids, electrolytes, and dissolved oxygen to provide an unsurpassed source of nutrients. This proprietary formulation comes in a convenient, on-the-go 30ml concentrate that consumers simply mix with water or juice daily. Each bottle offers a 30-day supply.

Pure goodness

Sourced from the finest plantation in Thailand, Nakula Organic Coconut Water is known for its pure taste and quality. This certified organic coconut water has nothing else added and appeals to the ever-growing socially conscious consumer thanks to its ethical source. It’s the perfect summer quencher!

Gut cleanse

Supercharged Food Love Your Gut Powder, from wellness influencer, Lee Holmes, is a naturopathic grade, organic diatomaceous earth that may help to clean out the accumulated build-up of waste, toxins, metals and mucous in the digestive tract. This 100% natural, vegan and gluten-free powder is a regularly sought-after addition to many total wellness routines. 

Beauty Boosters

wellness-beauty-boosters

Detoxify and brighten

Assist your customers to obtain that refreshed new year glow with ACURE’s Brightening Facial Scrub. Combining sea kelp super-nutrients to soften and detoxify, lemon peel and French green clay to cleanse and Madonna lily to bring the brightness —this well-rounded, refreshing facial scrub is a top seller for a reason.

Vegan beauty potion

Botanika Blends’ Beauty Potion is completely vegan friendly, containing no animal derivatives. Instead, it has been carefully crafted to naturally support the body’s ability to produce collagen thanks to its antioxidants, vitamins and minerals from superfoods, as well as probiotics and key amino acids.

Healing clay

Aztec Secret is a cult sensation in the USA with a huge following that applauds it as the ‘world’s most powerful facial’. The 100% Natural Calcium Bentonite Facial Clay offers deep pore cleansing without any fragrances or additives. This vegan product is effective and affordable skincare at its best. 

Wellness Warriors

gut-support-natural

Immune support

Rich in antioxidants and containing an abundance of essential fatty acids, Hab Shifa TQ+ Activated Black Seed Oil is a high potency, cold-pressed oil, formulated from 100% pure certified organic black seed. This Australian made and owned product is the ideal health supplement to support and maintain a healthy immune system.

Pure charcoal powder

Made from ultra-fine coconut shell fibre, Eden Healthfoods Activated Charcoal Powder is steam activated to enhance its absorption capacity. This medical-grade powder is 100% natural and can be used in various ways to neutralise and adsorb harmful toxins from the body.

Prebiotic and probiotic in one

Guthealth+ 3-in-1 MultiFibre may be the most advanced natural fibre supplement to hit the market and it’s right on trend. A synergy of three prebiotic fibre groups and added probiotics create a symbiotic effect for the ultimate in gut health support. Sustainably grown and manufactured in Australia, the blend is vegan, gluten free and shelf stable.

Sleep Solutions

natural-stress-relief

Sleep lotion

Amazing Oils Magnesium Pro Sleep Lotion is a fast-acting targeted way to treat sleep related issues and ailments. The effective combination of relaxing ingredients works synergistically to relieve sleeplessness in one single, affordable lotion that is vegan, cruelty free and easy to use. And it smells heavenly!

Restful rituals

Assist your customers to soothe their mind and body to achieve the ultimate night’s sleep with The Goodnight Co. Ceramic Diffuser and Pure Essential Oil Goodnight Blend. The diffuser uses ultrasonic technology allowing the mist to be delivered through vibrations, for a safe, heat and noise-free alternative.

While the Pure Essential Oil Goodnight Blend contains key ingredients, lavender, sweet orange and sweet marjoram to prepare the mind and body for a deep, healing sleep. 

TUNE INTO TOTAL WELLNESS

You can tap into consumer demand for mind and body total wellness products by ordering all of your stock from our online store 24/7 or by calling our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.

5 EMERGING TRENDS IN NATURAL HEALTH!

There’s an overarching theme emerging from this year’s events and it comes as no surprise — it revolves around preventative health, in particular, supporting the immune system. Aside from this, consumers are demanding even more from natural health brands and continue to seek out products developed with both a conscious and a specific purpose. Here are the top 5 emerging trends in natural health today:

SUPPLEMENTS-TREND

1. SUPPLEMENTS

Nutrition Business Journal estimates that sales of cold, flu and immunity supplements alone will reach $5.2 billion this year, with growth of 51.2% over 2019. The new awareness of immunity offers supplements an opportunity to be seen as more of a year-round
regimen than a seasonal response. Star ingredients in hot demand include pre and probiotics thanks to the increasing awareness around gut health and immunity. According to Mintel, the number of internet searches for gut health grew 669% last year!

Emerging-trends-beauty

2. HIGH-PERFORMANCE BEAUTY

The global natural and organic personal care market is expected to grow even faster than food – at a compound annual growth rate of 11.1% by 2026. But consumers are now looking for natural beauty products that go one step further than just “simple” and
“clean”. Technologically advanced, high-performing functional products are becoming more popular. The key to success is stocking a range of brands that are natural, trustworthy, transparent, and offer a point of difference with their chosen functional ingredients ie. vitamin C for anti-ageing and calendula to calm and soothe.

5-Emerging-Trends_Trending

3. PLANET OVER PERSONAL GAIN

More and more consumers are moving from individual-centric to planet-centric decision making. They are increasingly aware of and
concerned about sustainability issues and want the brands they trust to take appropriate actions to help reduce their impact. This spans across ingredient sourcing, packaging materials and actively giving back to charities and organisations making a difference.
The rising demand for locally sourced and Australian made products has also come to the forefront of late as consumers look
to support businesses closer to home. 90% of Australians aged 14+ say they are more likely to buy products made in Australia!

5 Emerging Trends_Trending5

4. FUNCTIONAL BEVERAGES

A growing number of consumers are looking to adjust their drinking habits by seeking out better-for-you options. Conscious
of excessive sugar intake and searching for products that do more than just hydrate, the functional beverage trend is gaining rapid
momentum. 80% of consumers in a recent FMCG survey said they were planning to eat and drink more healthily because of the recent pandemic. In particular, consumers are looking for drinks that will help support their immune system with drinks high in vitamin C, omega 3s and other ingredients for immune health.

5 Emerging Trends_Trending6

5. INGREDIENTS FOR DIY CREATIONS

Stress, anxiety and a strong desire to boost wellbeing and get a ‘feel good’ hit at home, has consumers increasingly eager to create their own home and personal care products such as face masks and cleaning products. Combined with a 44% increase in screen time and the popularity of DIY on social media, this trend offers consumers a triple-whammy ‘feel good’ effect thanks to a feeling of belonging, enjoying a personalised experience, and active participation in more sustainable consumerism.

Unique Health Products is home to many of the world’s biggest health and wellness brands. With more than 3,800 products in our warehouse, you can rest assured, if it’s trending, a top seller, or a product simply worth stocking on your shelves – we’ll have it! Ready to place an order? You can shop online with us 24/7 here, or call our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.

Sources: Play Market Research, 2020. Roy Morgan, 2019.

AUTUMN MUST-HAVES TO GET SALES MOVIN’ N’ SHAKIN’

GET SALES MOVIN’ N’ SHAKIN’ AND SUPPORT YOUR SPORTY CUSTOMERS WITH THESE AUTUMN MUST-HAVE HEALTH PRODUCTS – FROM PRE-WORKOUT FUEL, HEALTHY HYDRATION TO PROTEIN-PACKED SNACKS.

Whether your customers are everyday gym-goers, weekend warriors or simply looking for hunger-busting snacks, there’s a delicious workout wonder to suit everyone’s needs! 

HYDRATION PLUS

Hydration on-the-go just got amped up – introducing new Nuun Vitamins! Portable and convenient – your customers receive an optimal balance of electrolytes and a nutrient boost with 11 added vitamins and minerals. Low in sugar, plant-based, gluten and dairy free, the Nuun Vitamins range is safe for clean sports and perfect for daily hydration. Available in six fresh flavours – with an added caffeine energy hit in Blackberry Citrus and Ginger Lemonade!

GLUTEN-FREE VEGAN PROTEIN BLENDS

Crafted by nature and powered by plants, Botanika Blends offers an amazing plant-based alternative to the usual protein blends. An innovative mix of organic pea and rice protein, natural marine minerals, digestive enzymes and branched chain amino acids – these low carb blends are all natural with nothing nasty! They come in three delicious, silky-smooth flavours – Cacao Hazelnut, Golden Chai Latte, and Raspberry Coconut.

 

 

SMALLER PACK, SAME PURE PROTEIN

Eden Healthfoods certified organic ultra-smooth, raw protein range now comes in two sizes! The original 1kg and a new smaller 400g size. Perfect for occasional protein users and those who are looking to try the range without committing to the larger size.

 

 

NEW BLUE DINOSAUR FLAVOURS

Expand your range of the #1 selling paleo snack bar in Australia with two mouth-watering new flavours – Apple Pie and Choc Orange! Made with only five ingredients, the bars are 100% natural, gluten free, vegan and contain no added sugar – they’re sure to delight your health-conscious customers!

 

 

CLEAN PLANT-BASED PROTEIN BARS

The Health Food Guys have created raw, protein bars with the purest of plant-based, organic ingredients. Preservative free and nutrient-dense – they’re a convenient, nutritious source of protein for customers on the go. Flavours include Cacao Goji, Maca, and Vanilla Blueberry.

 

NEW! DATE-FREE PROTEIN BALLS

These are not your average snack ball. New Full Filled Co Protein Balls are sweetened with maple and rice malt syrup instead of dates and are packed with grass fed whey protein. With Salted Peanut Butter, Chocolate Hazelnut and Choc Peanut Butter as flavour options – they’ll be flying off the shelf!

Order your Autumn must-have health products online via our online shop today! Not yet registered with us? You can do so here.