Australia’s love affair with plastic is showing no signs of abating. According to the Federal Government’s 2018-19 National Report of the Australian Plastics Recycling Survey, our national plastic consumption has hit an all-time peak of 3,435,200 tonnes.
But all is not lost. Powerhouse brand Ethique is on a mission to save more than 50 million plastic bottles from landfill by 2025. So far, with their range of bars they have saved 8 million plastic bottles, and with their newly launched range of Ethique Concentrates, they are well on their way to reaching their goal… transforming household and cosmetic products in the process.
The new plastic-free revolution
Ethique has been shaping the plastic-free movement since 2012. But not everyone likes bars or is prepared to try them.
Enter Concentrates. A new alternative for consumers who favour traditional liquid products yet want to reduce their plastic consumption.
The Concentrates range includes hair care, bodywash, body lotion, handwash and household concentrates. Similar to the Ethique bars, the ingredients are naturally derived and sustainably sourced. They are certified vegan, cruelty free, palm oil-free and 100% plastic free.
Using the Concentrates couldn’t be simpler.
- Open the compostable cardboard box. Snap the concentrate into small pieces in a heatproof bowl and pour over hot water.
- Whisk until the solution is melted. Set aside to cool for five minutes.
- Pour into an existing bottle and use as you normally would.
Concentrate on the benefits
Concentrates are refillables done differently. The fact is that most of the products these Concentrates replace – handwashes, body lotions, cleaning sprays etc. – are made from up to 98% water.
Not only are the plastic bottles they come in ending up in landfill, they are unnecessarily using precious water.
Each Concentrate saves 700ml of water. Consider the amount a single person would use over a year across the range and those water savings add up! That’s in addition to one less plastic bottle being manufactured and entering landfill per Concentrate.
These products are effective and environmentally friendly.
QUICK FAQs
What are Concentrates?
Concentrates are a new range from leading natural and plastic-free brand, Ethique. Once the Concentrates are diluted in water, the liquid can be used like any other liquid cleaning and cosmetic products.
Which products are in the Concentrates range?
The range includes hair care, bodywash, body lotion, handwash and household products.
What is the difference between Ethique bars and Concentrates?
The bars and Concentrates use different product formulations. If you try to use the Concentrates in the same way you would a bar, it will not work. Likewise, if you try to dilute the bars into liquid they will go mouldy very quickly. Both products are natural and sustainable but the Concentrates offer an alternative for people who don’t like using bars or who want a natural, plastic-free alternative to household cleaners.
Are the ingredients natural?
As with the rest of the Ethique range, the ingredients are 100% naturally derived, ethically sourced and sustainable. You also won’t find any petrochemical derivatives, parabens and synthetic fragrances in any of the Concentrates.
How long will the product last once made up?
Once the Concentrate has been diluted for use, it has a six month shelf life when stored in a suitable container with a lid.
What can the diluted Concentrate be stored in?
The beauty of Concentrates is they allow the reuse of an existing container, saving more plastic waste. Any clean vessel will do – an old drink bottle, a glass jar or anything with a lid.
Do the Concentrates contain preservatives?
The diluted Concentrates can safely last for six months because they contain preservatives – namely a combination of benzyl alcohol and dehydroacetic acid. Due to the volume of water in the diluted products, the preservatives prevent harmful microorganisms from forming.
Ready to help your customers give plastic the flick? Order the entire Ethique range online now via our shop or contact our friendly sales team on 1800 787 904. Haven’t yet registered for a wholesale account with us? You can do so here.
