Media Mentions: Top-selling Brands in the Media

What happens when a TikTokker shares a viral video using her favourite product? Or a trusted media publication runs a story on a global success story? Those brands and products reach new audiences, building awareness in the process.

Brands that engage in PR activities benefit from increased credibility and greater reach. People are talking about their brand… and then looking for their products on your shelves.

At Unique Health Products, we’re proud to stock a range of top-selling brands that take a proactive approach to PR. Here’s just a sample how some of these brands are leveraging PR for features and mentions in the media.

ETHIQUE

Inside FMCG spoke with Brianne West, founder of Ethique about her journey from making products in her kitchen to launching globally. The article, the cover story of the Inside FMCG October 2021 edition, explored Ethique’s B Corp status, the sustainable and ethical operations of the business, recent investment in the brand, global success and the future of Ethique.

NIULIFE

What’s New in Healthy Products recently ran an article on the transformation of the health category at Ritchies IGA. Ritchies listed Niulife Coconut Amino Sauce and Coconut Oil in their top picks, saying:

“It’s a fabulous brand that we’re really excited to partner with. They’re not for profit and community-minded supporting projects in the Philippines.”

ECLIPSE ORGANICS

In the same article in What’s New in Healthy Products, Eclipse Organics Paleo Bars were also called out as being “delicious, healthy and low GI for sustained energy,” as another of Ritchies top picks.

KOALA ECO

Koala Eco co-founder, Jessica Bragdon, was included in Coveteur’s round up of six wellness innovators sharing their tips for resetting in the new year. Jessica discussed the role of nature in wellbeing, a value that is core to the Koala Eco brand. 

GIMME

TikTok didn’t know what hit it when Emily Mariko shared how she eats leftover salmon and rice. Emily used gimMe Roasted Seaweed Snacks in the recipe sending the products flying off shelves. 

MACRO MIKE

The Gold Coast Titans recently announced that Macro Mike is their official Ready to Eat Snack and Baking Mix Partner for the next two years. As part of the partnership, the Macro Mike logo will also feature on the sleeve of the Titans home jersey in 2022. 

In other news, Macro Mike founder, Mike Kellett, was also named as a finalist in the Young Entrepreneur Awards for 2021

BOTANIKA BLENDS, PROTEIN SUPPLIES AUSTRALIA AND FLEXIBLE FOODS

For the fifth time, Integrity Food Co. founder, Mathew Stillone, won the Young Entrepreneur of the Year, Manufacturing, Wholesale and Distribution award. Mat also won the award in 2015, 2016, 2019 and 2020.

Integrity Food Co. is the parent company of Botanika Blends, Protein Supplies Australia and Flexible Foods. The award is testament to the strength of the brands and the strong leadership from Mat. 

THE GOODNIGHT CO.

Finder named The Goodnight Co. Ceramic Diffuser as the best ceramic diffuser in Australia. Finder recognised the high customer ratings on Google reviews and The Goodnight Co. as well as many of the popular features such as ultrasonic technology and auto shut off functionality.

CAPITALISE ON GROWING BRAND AWARENESS

With word on these brands spreading in the media, now is the time to capitalise on their increased brand awareness and interest. You can shop these brands and hundreds more in our online shop, 24/7 or call our friendly sales team on 1800 787 904. If you’re a new Unique Health Products customer, you can register your account here.

BOOST SALES WITH OUTDOOR active LIVING ESSENTIALS

This year, the Australian Sports Market is worth a phenomenal A$12.8bn.* As the Australian landscape is one of the world’s best adventure playgrounds, it’s no surprise that Aussies participate in a huge range of outdoor pursuits. From hiking, surfing and kayaking to bike riding, running and a plethora of other sports. Keep your customers fuelled and protected and boost sales with these outdoor active living essentials that offer better choices for their bodies and the planet.

Clif-Bar-Products

ENERGY FOR EVERY MOVE

The ultimate offering in sports nutrition, CLIF Bar has a range of products to suit every type of activity. From fuelling up for endurance with a wholesome CLIF White Chocolate Macadamia Energy Bar, reaching for a quick burst of carbs from a pack of cleverly-portioned Strawberry Bloks Energy Chews, to supporting muscle recovery post-workout with a Chocolate Builders Bar. The globally-recognised, plant-based energy brand range is dedicated to supporting active living in any scenario. 

PLASTIC-FREE LIP BALM

Packed with nourishing plant-based ingredients including castor, jojoba and moringa oils, Ethique’s innovative Lip Balms are entirely plastic-free, home compostable and easy to use with a plant-wax lined tube to push the product up! They’re double the size of typical lip balms and are 100% vegan.

Boost-Sales-With-Outdoor-Living-Essentials-Ethique
Boost-Sales-With-Outdoor-Living-Essentials-Enviro

IT’S IN THE BOTTLE

The durable Charcoal Enviro Products Drink Bottle is Eastar BPA Free, super lightweight and easy to carry. It holds plenty of hydration with its 2.2L capacity and comes in six stylish colours including two frosted varieties. The stainless steel lid is attached with a nylon strap and has a wide 5cm opening perfectly suited for everyday use.

‘BEST-SMELLING’ SUNSCREEN

Hailed for its incredible scent using natural essential oils for fragrance, People4Ocean Natural Vegan Sunscreen and Natural Sunscreen has an SPF of 50 and 30 respectively, while still remaining reef safe and biodegradable. Co-created by Australian marine biologists and spa skin care specialists, this eco-luxe sunscreen is ideal for everyday broad-spectrum UV protection.

Boost-Sales-With-Outdoor-Living-Essentials-People4Ocean
Boost-Sales-With-Outdoor-Living-Essentials-Bug-grrr-Off

DEET-FREE BUG REPELLENT

100% natural, Australian owned and made, Bug-grrr Off Natural Insect Repellent in Jungle Strength contains natural lemon eucalyptus – the only natural compound recommended by the WHO to repel mosquitoes. It’s available in both 50ml and 100ml size sprays and a 100ml roll-on. It’s also antibacterial, vegan, and safe for children 6m+ and during pregnancy.

EASY REHYDRATION

Protein Supplies Australia’s Restore Hydration Recovery comes in Tropical and Raspberry Lemonade flavours containing BCAAs, magnesium, calcium, sodium and L-glutamine with coconut water powder. Naturally sweetened with no artificial flavours, you can place the CDU of 16 single-serve sachets on your countertop for a healthier grab n’ go refreshment option.

Boost-Sales-With-Outdoor-Living-Essentials-Protein-Supplies-Australia
Boost-Sales-With-Outdoor-Living-Essentials-Strap

SUSTAINABLE STRAPPING TAPE

STRAP is the world’s first eco body tape, made from 100% bamboo fibre for both durability and breathability. This Rigid Bamboo Body Tape is available in Black and Natural and is free from latex and plastic. It’s non-toxic, vegan, high-performing and comes in a CDU of three 5cm x 5m rolls.

ACTIVATE SALES WITH OUTDOOR ESSENTIALS

You can find all of these brands and outdoor active living products above in our online store where you can shop online, anytime. Alternatively, call our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.

Source: *Ibis World, 2021.

WHAT IS A B CORP?

4201 companies. 153 industries. 77 countries. 1 unifying goal – To use business as a positive force and actively make the world a better place. 

The B Corp community of leaders are all working towards a global movement that redefines business success as inclusive and sustainable. It’s a more equal world with lower levels of poverty and a healthier environment. Their mission is to build stronger communities, create jobs with dignity and purpose and use profits and growth as a means to a greater end for all. In other words, to create the most positive outcomes for employees, stakeholders, communities and the wider environment.

“Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy”

Credit: B Corp

WHAT DOES IT MEAN TO BE A B CORP COMPANY?

The title of ‘B Corp certification’ is a coveted one. And it’s not easy to achieve with the stringent criteria that companies are assessed against. The process is run by B Lab, a non-profit organisation, using the rigorous ‘B Impact Assessment’ companies should aim to meet a threshold score of 80 points or more out of a possible 200 to be granted B Corp certification. Most companies reach a score between 40 and 100 with the average score being 80. The process considers the impact the business has on its staff, customers, suppliers, community and the environment. 

B Corporations use people as a force for good, meeting the highest standards of social and environmental performance. They are accountable for their business decisions and transparency in their actions. It is hugely aspirational to become a B Corp certified business. Inspiring change and innovation to make the world a better place is fast becoming the main reason for product and service development.

UNIQUE PROUDLY PARTNERS WITH B CORP CERTIFIED COMPANIES

At Unique we believe that everyone deserves the right to a healthy body, healthy life and a healthy planet. We pride ourselves on representing brands and products that match our core principles. It is no surprise then that we partner with a number of B Corp certified brands who live and breathe the B Corp values through their business mission and operations.

Ethique - leading B Corp business

ETHIQUE

Sustainability is at the core of Ethique, with ingredients sustainably sourced and fairly traded. They use certified compostable packaging and have, to date, prevented more than 11 million plastic bottles from entering the environment. 2% of total sales to are donated to charity.

Ethique scores highly on the B Impact Assessment and is a key B Corp certified brand. In fact, when B Lab releases their top-performing B Corps each year, Ethique consistently features on the list.

In 2018, 2019 and 2021, Ethique was listed as Best for Community, along with Best Overall in 2018 and 2019

B Corp company - PATCH

PATCH

PATCH offers a range of natural, sustainable, bamboo wound care products. Developed after the founder’s son had an allergic reaction to common wound coverings, PATCH is committed to reducing its environmental footprint and giving back to the planet and its people. The range includes four types of hypoallergenic adhesive strips – regular, aloe vera, activated charcoal and coconut oil-infused.

PATCH was awarded Best for the Environment in both 2019 and 2021

Eco Lips Certified B Corp

ECO LIPS

Eco Lips was born out of a desire to create organic, fair trade, lip care products formulated without petroleum. This innovative brand handcrafted in the US offers economical sizes and revolutionary compostable, plastic-free packaging. 

Eco Lips ingredients are sourced from the purest and highest quality raw materials from all over the world. They support organic farming and sustainable business practices, plus use Fair Trade Certified cocoa butter and coconut oil to help support a better life for the farmers.

Eco Lips continues to create and support initiatives such as Iowa’s largest solar power project, the Organic Endurathon, the annual Earth Day Bike Ride and the Eco Lips Cause Balm program.

Eco Lips was awarded Best for Changemaker in 2019

Yogi Tea Certified B Corp

YOGI TEA

Committed to the planet and the communities within it, Yogi Tea products are created with purpose, using masterfully blended, quality ingredients. The company have implemented environmentally preferred practices and support organic farming in their supply chain. They also work on empowering projects, both in their local community and across the globe, to help others achieve their greatest potential and live vibrant lives. Yogi Tea strives to support quality, sustainability and social responsibility on a local, national and global level.

Best for Changemakers in 2017, 2018 and 2019

Best Overall in 2019

Weleda certified B Corp

WELEDA

Weleda is the world’s leading manufacturer of holistic, natural, organic cosmetics and pharmaceuticals for anthroposophic therapy. Pioneering the use of biodynamic and organic ingredients in skincare and medicines, Weleda is the trusted name in premium, naturally therapeutic skincare that captures the power and potency of nature.

The entire collection is proudly NATRUE certified and includes skincare, oral care, remedies and hair care for women, men, babies and kids.

Serving the environment and the common good is anchored in the company’s bylaws. They have always placed sustainability above profit.

STOCK YOUR SHELVES WITH PRODUCTS FROM B CORP CERTIFIED BRANDS

At Unique Health Products we stock some of the biggest natural health brands in Australia. We are proud of the innovation and leading market position of our brands and the way they drive natural products and strive for environmental sustainability. You can purchase from hundreds of brands online with us 24/7, or call our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.

ECO CHRISTMAS GIFTS

Christmas is big business. Roy Morgan predicts that Australian consumers are set to spend more than $11 billion on Christmas gifts this year. 70% of people are planning to spend more on festive season gifts than they did last year.

At the same time, research continues to show that consumers are embracing sustainable brands in a big way. According to one global study, Australians are more concerned about climate change and dealing with the amount of waste we generate than the people of any other country. 

Not only are consumers keen to make more eco-friendly purchases, but they’re also willing to pay more to do so. With this trend towards sustainable purchasing, it’s wise to include eco-gifting options in your Christmas range. 

You’re in the right place for a taste of what’s trending in the world of eco Christmas gifts. Below you’ll find the brands that are topping consumer Christmas wish lists. Plus, to make it even easier, you can shop from our curated Christmas gift guide in the Unique Health Products online store

Beauty and skincare Christmas gifts

BEAUTY AND SKINCARE

We’re in the midst of a natural beauty “eco-lution”. Eco-luxe is definitely in when it comes to what consumers are choosing to use on their skin. They are preferencing clean, natural and organic beauty and skincare products over other alternatives.

This year ACURE has added a range of exciting, consumer-led products to the range. From Vitamin C Brightening products to a 100% Plant Squalane and the plant-based retinol alternative Bakuchiol Serum, these new products are on-trend and in-demand.

Regenerative brand Ethique also has a gifting collection. Each Gift Bundle contains two top-selling Ethique Solid Bars. The Minis are heart-shaped Solid Bars which also make excellent stocking stuffers. 

The Summer Salt Body range was made for gifting. With premium and attractive packaging, the range of soaps, candles, essential oils and skin and body care products cater to a wide market interested in self care and beauty. 

Home eco Christmas gifts

HOME GIFTS

From stylish reusable alternatives to 100% natural ingredients, the home gifting space has also had an eco makeover. The trend is a little bit luxe and a lot better for the planet. 

Ever Eco created the first reusable straw for the Australian market and it is still one of their top-sellers today. The rest of the range also offers great gifting opportunities with premium, powder-coated, stainless steel insulated mugs and a range of personal and home care products.

For meaningful gifts that travel well, Sow ‘n Sow is the answer. The Gifts of Seeds are lightweight and make for easy counter sales. There are also Pop Up Pots and Gift Tags, all with beautiful illustrations, that complement the Gifts of Seeds range. 

For stylish Diffusers and quality Essential Oil blends, The Goodnight Co. offers the gift of sleep. With fans such as Miranda Kerr, The Goodnight Co. is much-loved with a strong brand following. 

Eco Christmas gifts for kids

BABY AND KIDS

According to research from Unicef, 59% of children are concerned about climate change as a threat to their safety. 64% of 14-17 year olds are very concerned about plastic pollution. This is a generation of children who are very eco-aware and keen to see real change across the board… including in their Christmas stocking. 

Arigato Box is a new lunchbox alternative, made from sustainable materials and designed to be easy for kids to use. This is an ideal Christmas gift that carries well into back-to-school shopping post-Christmas. 

For younger kids and babies, Little Mashies has a range of handy reusables and kid-friendly silicone mealware in on-trend, neutral and pastel tones. Top-sellers all year round, they are simple to package up in Christmas bundles for fuss-free gifting. 

Earthwise Nourish Hippo Baby is an affordable and adorable range of baby bathtime products. WIth brightly-coloured packaging, the products are enriched with the goodness of goat’s milk for cleansing and nourishing the skin. 

Foodie eco Christmas gifts

FOODIE GIFTS

What’s Christmas without delectable treats? For those health-conscious consumers or those who are looking for fair trade or sustainable alternatives to gifts, we have you covered.

The Alter Eco range of Chocolate Blocks and Truffles are fair trade and organic, made with sustainably-sourced cocoa beans and premium ingredients. The new packaging redesign also helps the range to stand out on shelves with a bold new look. 

Another one for chocolate lovers is New Zealand brand, Bennetto. The organic, fair trade and vegan chocolate blocks feature beautiful illustrations on the packaging with a range of decadent flavours to cater to different tastebuds. 

With beautiful glass packaging, the Extraordinary Foods Pimp My Salad range is for a different kind of foodie. These salad toppers are vegan and keto-friendly and made from ethically and sustainably sourced ingredients. 

YOUR ECO CHRISTMAS GIFTS RANGE SORTED

You can stock your shelves with a selection of eco Christmas gifts from the Unique Health Products online store. In addition to the above, we have hundreds more brands that cater to today’s sustainably-minded consumers. Shop online, anytime or call our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.

RACING TOWARDS ZERO: THE CLIMATE IMPERATIVE FOR BUSINESS

Climate change. Originally the realm of science, has long been part of the global political conversation. But more recently there has been a shift. Businesses are stepping in and stepping up to help carry the weight of climate change.

There are many major Australian and global brands making serious climate change commitments. It’s a race to zero. And in this race, everyone’s a winner.

WHY NOW?

With bushfires, floods, sea levels rising and global temperatures on the up, consumers are more aware than ever of the need for climate change action. So much so that they’re prepared to change the brands they buy from if it will have a positive impact on the environment. 

Consumer research from Deloitte has shown that consumers are concerned… and they’re talking with their wallet. 42% of consumers have changed their spending habits in response to the environmental stance of brands they buy from. Interestingly, 21% of people have also encouraged other people to also make the switch. Younger consumers aged 18-24 are three times more likely to make these purchasing switches than the 65+ age group. 

It’s no longer simply a buying decision. Consumers have an expectation on brands to be active on environmental issues such as climate change and carbon emissions. 65% of consumers in the Deloitte research expect CEOs to do more in regards to sustainability and societal issues.

J.P.Morgan research also reveals that brands need to concern themselves with not only emissions from their own facilities and production but also across their entire supply chain. For consumer staples brands, these Scope 3 emissions, i.e. indirect emissions from sourcing and product disposal, can amount to as much as 95% of a company’s total emissions. 

The time to take action is now. 

MAJOR BRANDS, MAJOR COMMITMENTS

Across the globe, major brands are sitting up and taking notice. They are taking a stand to reduce their emissions. And they aren’t messing about. They are racing towards zero in a serious way.

What are some of the climate change commitments these brands are making?

Mars has committed to zero net carbon emissions, including Scope 3 emissions, by 2050. Part of their plan includes working with farmers on regenerative agriculture to overhaul their supply chains. 

In Australia, Coles Group has also announced a commitment to reduce net carbon emissions to zero by 2050. They also have a goal to reduce combined Scope 1 (direct emissions) and Scope 2 (indirect energy emissions) carbon emissions by 75% by 2030 with a move to 100% renewable electricity by 2025. 

Zero net carbon emissions by 2050 is also a commitment McDonald’s has made along with efforts in using renewable energy, moving towards regenerative farming, and switching to sustainable packaging.

The Climate Pledge has more than 200 signatories, including Coca Cola and PepsiCo who have all ambitiously committed to zero net emissions by 2040. 

TAKING ACTION THAT MATTERS

At Unique, we are proud to partner with brands and retailers who are committed to making positive change.

Ethique’s focus on regenerative business practices and CLIF’s commitment to people and climate action are two examples of this. As well as People4Ocean, Little Urchin and SurfMud producing reef-safe suncare, Ever Eco’s dedication to reducing single-waste plastic, and Earthwise’s move to recycled packaging. 

What each of these brands, and the hundreds of other brands we stock, have in common is their vocal commitment to causes that matter to their brand and customers. They are transparent about the journey they are on and show genuine dedication to bringing about positive change.

The tide is turning and it’s turning fast. Brands, both small and large, that don’t prioritise sustainability across their business and supply chain risk losing credibility and customers. This applies equally across manufacturers and retailers.

WITH YOU ON THE SUSTAINABILITY JOURNEY

No matter where you are on the journey of taking positive action on climate change commitments, we’re with you. We stock hundreds of natural, organic, fair trade and eco-friendly brands to stock your shelves with sustainable alternatives. Shop online, anytime, or call our friendly sales team on 1800 787 904. If you don’t yet have an account with us, you can register for one here

THE FUTURE OF EXPERIENTIAL RETAIL

There is a burgeoning consumer-led imperative – experiential retail. Consumers want more and they are looking to you to provide it.

According to the CBRE predictions for the future of retail into 2030, in-store experiences will continue to be a key tenet of customer retention. 

Customer experience, the way your customers interact with your brand at every touchpoint, from in-store retail to your online store, social media presence, advertising and more, is at the heart of this trend. Given the expansion of online retail and the associated convenience, experiential retail is now more important than ever before.

Now is the time to shift towards the future of retail by taking your customer experiences to the next level. Here are a range of ideas to help you reimagine your physical presence and create an experience your customers won’t forget.

SURPRISE AND DELIGHT

The little things matter. That’s nothing new. But in the new age of experiential retail, there are more opportunities to surprise and delight your customers through innovative experiences.

Customer service, loyalty rewards and in-store treasure hunts are all simple ways you can leave an impression with your customers. They are relatively easy to implement and help to ensure a positive retail experience. 

However, to take it a step further, consider personalisation. According to McKinsey, customers expect personalisation in their retail experiences. While this personalisation is highly sophisticated for larger omnichannel and online retailers, the opportunity for personalisation in niche, speciality and smaller retail outlets is still possible.

Consider targeted offers based on purchase history, birthday discounts or even real time personalisation of products, particularly in the gifting category, in-store. 

Experiential retail displays

CREATE EXPERIENTIAL RETAIL DISPLAYS

What in-store shopping offers over online retail is the ability to create immersive displays. 

Whether it’s instagrammable spaces with interactive elements or tasting booths to sample new products, the opportunities for engaging customers in new and different ways is unrivalled in store.

Experiential retail displays can draw on the power of the senses to capture consumer attention and get shoppers excited.

These types of immersive displays could be anything from a visually-appealing endcap of RXBAR protein snack bars or a fresh batch of aromatic Upton’s Naturals Jackfruit cooking for live tasting, the opportunity to mix an Ethique Concentrate or sample the latest Keto Naturals snacks. 

EMBRACE OMNICHANNEL

Australia Post reports that July 2021 saw online retail hit its highest peak to date with 5.6 million households buying something online during that month. Online shopping has certainly become a fixture of the way businesses operate.

The KPMG Future of Retail Report reveals that 81% of shoppers engage in research online before they make a purchase. Having a brand presence online, hand-in-hand with a retail shopfront can broaden your customer base.

For those who do go down the omnichannel path, a seamless experience and consistent branding is critical to ensure your online and in-store experiences are positive. The various elements of an omnichannel strategy can create interaction points for customers such as buy online, pick up in store ‘click and collect’ shipping options or exclusive offers to entice online shoppers in-store and vice-versa. 

Sustainability as an experience

SUSTAINABILITY AS AN EXPERIENCE

There is no questioning the importance of sustainability in driving consumer behaviour. 57% of consumers are willing to change their shopping behaviour to minimise the impact they have on the environment. This echoes other research on the rise of sustainable brands

However, it’s not just sustainable brands that consumers are looking for. Sustainability can also play a significant role in experiential retail. That is, your behaviour and choices as a retailer can form part of the customer experience.

Consider shelf wobblers and displays to showcase your sustainable range and also your sustainability initiatives as a business. Also consider your choice of packaging and bags, and provide the option to email receipts instead of printing them, for both in-store and online, to back your sustainability stance.

A TRUSTED ADVISOR FOR MORE THAN 25 YEARS

For more than 25 years, we have played an important role as trusted advisors for retailers, both big and small, all over Australia. We have our finger on the pulse to bring you the latest products and retail trends so you can position yourself for the future. We stock hundreds of natural, organic, fairtrade and eco-friendly products in the Unique Health Products online store. You can shop online 24/7, or call our friendly sales team on 1800 787 904. If you don’t yet have an account with us, you can register for one here.

THE RISING DEMAND FOR NATURAL PET PRODUCTS

We’re a nation of pet owners. That’s what the 2020 Household, Income and Labour Dynamics in Australia Survey found. 62% of Australians own a pet, with the majority of these, 72%, owning a dog. Other research from Animal Medicines Australia (AMA) has shown that the number of pet owners could now be as high as 69%. They estimate that more than one million additional dogs have taken up residence in Australian households since 2019. 

Along with these high and increasing numbers of pet ownership, research from IbisWorld revealed that expenditure on pets has increased over the last five years, specifically calling out human-grade pet food as a growth area. The AMA research referenced above found that dog owners have spent $20.5 billion on their pets in the last year. 

Another trend identified by the IbisWorld research is related to health and wellness with more and more pet owners adopting a holistic approach to their pet care. This is a sentiment echoed by Dr Edward Bassingthwaighte, a veterinarian of more than 20 years with a specialisation in holistic practices.

“The interest in holistic pet care is growing just as rapidly as it is in the human sector,” says Dr Bassingthwaighte. “People who take an interest in holistic care for themselves then naturally want to do that for their animals too.”

At Unique Health Products, we proudly stock a range of natural pet products and brands. We’ve included a selection of these products below to help you cater to the growing trend towards holistic pet care.

Plant-based pet food

PLANT-BASED PET FOOD

Food for dogs, not dog food. That’s the guiding principle behind the Rascals Treats brand. The plant-based range includes a Meal Topper and a selection of Dog Treats, each with a fun name and a nourishing list of ingredients.

The human-grade, wholefood products are also free from common allergens – wheat, nuts and grains.

The premium black packaging is also home compostable, adding to the appeal for customers looking to buy sustainable brands

Hemp Seed Oil Capsules With Turmeric by Essential Hemp may also fit the bill as a product that your customers can use for themselves and their pets. 

Dr Bassingthwaighte says that “turmeric is an awesome herbal medicine for dogs, particularly for older animals. Hemp seed oil also has some benefits such as omega fatty acids.”

Dog shampoo bars

DOG SHAMPOO BARS

With an established reputation as a leader in producing plastic-free Solid Bars, Ethique also has a range designed specifically for dogs. With two shampoos – Bow Wow Bar and Shampooch (for sensitive pups) – and the Pawfector Conditioner, the products are available in both mini and full sizes. 

With high-quality, natural ingredients such as tea tree, neem, oatmeal, coconut oil, flaxseed, cocoa butter and lemongrass, the Solid Bars are highly effective, plastic free, gentle and suitable for dogs and horses. The benefit of a Solid Bar when washing pets is that it removes the fuss of messing about with bottles, lids and pumps to make bath time that much easier.

The Australian Natural Soap Co also produces a Dog Shampoo Bar. Made with saponified rice bran oil, saponified coconut oil, saponified castor oil, eucalyptus oil, lavender oil and peppermint oil, it leaves pooches with a soft and shiny coat. 

Compostable dog waste bags

COMPOSTABLE WASTE BAGS

The Biotuff Dog Waste Bags are an eco-friendly alternative to regular dog waste bags as they are both biodegradable and home compostable. The bags are made from GMO-free, renewable, plant-based material and are an environmentally-friendly alternative to divert organic waste from landfill. 

The bags are leakproof with superior puncture and heat resistance. They have a soft touch and come in packs of 60 bags (4 rolls with 15 bags each). There is a pack available with a dispenser for first time purchasers as well as refill packs for repeat buyers. 

Fun dog products

A NOD TO DOGS

For consumers who want to wear their love of dogs with pride, there are two animal-inspired Bamboo Sock styles from Funky Sock Co such as Mischievous Pugs and Sausage Dogs in Buns. Using designs from local artists, the socks make a statement while still being comfortable and breathable, as they are made with high-quality bamboo fibres. 

There are also two dog-inspired prints available in the Retrokitchen 100% Biodegradable Dishcloth range – Dogs as well as Dogs & Cats. The collection includes a nod to many other animals such as cats, fish, penguins and rabbits for animal-loving, eco-conscious consumers. 

STOCK UP ON NATURAL PET PRODUCTS

At Unique Health Products, we’re proud to stock all of these natural pet products and hundreds more natural health, organic, fairtrade and eco-friendly brands in our online store. You can order online 24/7 or give our friendly sales team a call on 1800 787 904. If you don’t yet have an account with us, register for a wholesale account today! 

ETHIQUE CURLY HAIR

You might be surprised to learn that more than 50% of the population has curly or wavy hair. While straight tresses have dominated hair styles for many years, more and more people are embracing their natural curls.

Google Trends data shows that searches for “curly hair” have steadily increased over the last five years. In one dedicated Australian curly hair Facebook group alone, there are more than 87k members. 

That’s where products like Ethique Curly Hair come in. Tailored specifically to the needs of curly, wavy and coily hair, the products deliver everything textured hair types need in a zero-waste, sustainable, solid bar so consumers can #giveupthebottle, not their curls. That’s a big tick for curls… and an even bigger tick for the planet.

Just like the rest of the Ethique range, the Curly Hair products are sustainably produced, biodegradable, cruelty free, plant based and 100% plastic free. But there’s so much more to these solid bars of curly goodness to get your customers excited about. 

Here’s a rundown of the products along with some helpful FAQs.

Ethique Curly Hair - Professor Curl

PROFESSOR CURL SOLID SHAMPOO BAR

Made with a super nourishing blend of shea butter, betaine (from beets) and cocoa butter, Professor Curl is a 100% soap-free, pH balanced formulation that gently cleanses.

Curly hair types are naturally drier. Importantly, Professor Curl nourishes the hair so as not to dry it out. It doesn’t contain any sulphates, silicones, waxes or drying alcohols. These are all common ingredients in shampoo… and the culprits when it comes to stripping essential moisture from the hair. 

Formulated to work with the Curliosity Conditioner & Co-Wash Bar, it is suitable for all drying methods. The result of using Professor Curl is soft hair with defined curls. 

Each Professor Curl Solid Shampoo Bar is the equivalent of three plastic bottles of liquid shampoo.  

Ethique Curly Hair - Curliosity

CURLIOSITY SOLID CONDITIONER & CO-WASH BAR

The hero product of the Curly Hair range, Curliosity serves as both a conditioner, co-wash and leave-in treatment to revive, restore and reinvigorate curls.

The luxurious blend of hydrating ingredients includes shea butter, jojoba, castor oil and cocoa butter. Like the Professor Curl Solid Bar, it contains none of those curl-drying ingredients like sulphates, silicones, waxes or drying alcohols.

One Curliosity Solid Conditioner & Co-wash Bar replaces nine plastic bottles of liquid conditioner. 

FAQs

Do the products work with the Curly Girl Method?

If your customers have curly hair, there is a good chance they know about the Curly Girl Method. It was developed by an American hairdresser, Lorraine Massey, and has since taken on a life of its own. 

The Curly Girl Method covers everything from how to wash and dry different types of curly, wavy and coily hair to styling tips and products to use. It recognises that curly hair is much drier than straight hair and instructs followers how to keep their hair moisturised so as to enhance the hair’s natural curl pattern. 

An important aspect of the Curly Girl Method is the ingredients to avoid in hair care products, i.e. sulphates, waxes, silicones and drying alcohols already mentioned above. 

The Ethique Curly Hair range has been developed in line with the principles of the Curly Girl Method. 

What is co-washing?

Co-washing (or conditioner-washing) is one of the pillars of the Curly Girl Method. It is also sometimes referred to as ‘no poo’. 

Rather than using shampoo, the Curly Girl Method advocates for washing curly hair types with a cleansing conditioner. Ethique Curliosity has been formulated for this purpose. It can also be used as a regular conditioner. 

To use Ethique Curliosity as a co-wash, it should be gently massaged into the scalp to ensure dirt and oils are removed before rinsing well. I.e. it can be used in the same way a regular shampoo would be.

While Curliosity can replace shampoo in a regular curly hair routine, Ethique recommends using a foaming shampoo (such as Professor Curl) once every 3-4 weeks. This is to prevent the risk of fungal infections and also to remove any product build up that may accumulate. 

12 curly hair types

Can the Ethique Curly Hair range be used with all types of curly hair?

Yes, both Professor Curl and Curliosity can be used with all wavy, curly and coily hair types (2a, 2b, 2c, 3a, 3b, 3c, 4a, 4b and 4c).

The Curly Hair range was tested with a consumer panel prior to launch. Consumers with all curly types were included in the trial. 

The results of the trial showed:

  • 87% loved the look of their curls after using the new Curly Hair duo
  • 88% found their hair to be softer and more manageable
  • 87% found the duo didn’t weigh down their hair
  • 90% would recommend to family and friends with curly hair

How do you store the Ethique Curly Hair Solid Bars?

All Ethique Solid Bars, including the new Curly Hair range should be kept dry between uses. They shouldn’t be left to stand in pooled water or get too wet. 

The bars love fresh air so should be stored somewhere they can drain and get air circulation, i.e. in an Ethique Bamboo & Cornstarch Shower Container or a wire soap holder.

Why are the Curly Hair Solid Bars a different size to the rest of the Ethique Shampoo and Conditioner Bars?

The size of the Professor Curl Solid Shampoo Bar is 108g (compared to 110g for other Ethique Shampoo Bars). This slight weight difference is due to the density of the shampoo. It is still the same size and dimensions of other Ethique Shampoo Bars so it fits perfectly into the Ethique Bamboo & Cornstarch Shower Container.

Curliosity contains over 80% more conditioner than other Ethique Conditioner Bars (110g instead of 60g). When Curliosity is used as a co-wash, it uses more of the product than when used as a regular conditioner. The larger size of the bar accommodates this.

STOCK UP ON ETHIQUE AT UNIQUE HEALTH PRODUCTS

We are proudly the exclusive wholesale distributor of Ethique products in Australia. You can stock up on the innovative Ethique range, including Curly Hair, in the Unique Health Products online store. You can shop online with us 24/7, or call our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here. You’ll find Ethique alongside hundreds of other exciting natural, organic, fairtrade and eco-friendly brands. 

3 NATURAL PRODUCT PACKAGING TRENDS

Packaging matters. It’s often the first impression a customer will have of a product. And it can mean the difference between a product flying off the shelves… or a hidden gem sitting stagnant.

Understanding the trends in natural product packaging can help you to merchandise your store to maximise the sales opportunity. We share our insights into what’s hot in natural product packaging and why it matters to you. 

Colourful natural product packaging

GREEN… AND RED AND PINK AND BLUE…

Traditionally when people think of natural product packaging, they think green and brown. How else will people know a product is natural if the packaging isn’t green or brown?

The industry and its consumers have come a long way. Consumers are more sophisticated and educated about the benefits of natural health products. The evolution of natural product packaging reflects this shift.

Amazing Oils is one of the latest natural health brands to modernise their packaging with a bright and bold new look. Featuring colour blocks of red, blue and purple, the packaging is easy to read and presents a streamlined look on the shelf.

As you browse the shelves of our online shop, you’ll see other brands such as Ethique, Happy Way and Eden Healthfoods that are all embracing the rainbow as leaders in the industry.

With more and more retail stores moving towards the integration of natural health products alongside non-health products, including major grocery chains such as Coles, this packaging trend only serves to help natural products stand out more on shelves, boosting your sales in the process.

Health claims on natural product packaging

CALLING OUT HEALTH AND NATURAL CLAIMS

If an objection to integration is “how will people be able to identify natural health products if they are scattered through the aisles?” The answer is in the packaging.

Despite their ability to now blend somewhat seamlessly into the shelves alongside regular grocery or beauty products, natural products have a powerful tool in their arsenal. And they’re not afraid to use it.

That is, they can use their packaging to be clear about their ingredients, sustainability or natural health claims.

The packaging of ACURE skin and hair care products is simple and clean. The colour block design draws the eye of the consumer… and then they see the words “100% vegan”. Right on the front of the packaging. 

It’s a similar case for Keto Naturals. While the name of the brand does give away the keto-friendly nature of the products, the front of the packaging showcases the benefits of the products – keto and paleo friendly, vegan and gluten free among them. 

Macro Mike is another example of a brand that doesn’t hesitate to use prime real estate on packaging to highlight the gut-friendly, 100% natural, plant-based benefits (just to name a few) of their products.

The rising number of vegans and consumers who care about what’s inside the products they buy are looking for these claims. 

Sustainable natural product packaging

THE SUSTAINABILITY OF THE PACKAGING

According to the Trivium Packaging 2021 Global Buying Green Report, the sustainability of product packaging is a huge concern for consumers.

The report found that:

  • 54% of consumers factor the sustainability of product packaging into their buying decisions
  • 52% of consumers actively seek information on the sustainability of product packaging 
  • 73% of consumers are willing to dig deeper into their pockets to pay more for eco-friendly packaging

This is where natural product packaging has the upper hand. Like the recycled plastic packaging of Koala Eco. Or the compostable packaging of Ethique. Or the recycled cardboard tubes that house the PATCH bandages. 

Brands in the natural health industry have been considering and innovating the sustainability of their packaging for many years. This is a trend that has been driven by conscious brands answering to consumer demand. 

STOCK YOUR SHELVES WITH TREND NATURAL HEALTH PRODUCTS

At Unique Health Products we stock some of the biggest natural health brands in Australia. We are proud of the innovation and leading market position of our brands and the way they drive natural product packaging trends. 

You can purchase from hundreds of brands online with us 24/7, or call our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.