25 years ago, natural health was considered niche or boutique. Natural health products were found in health food speciality stores. The health food section of other stores, if there was even one at all, likely consisted of just a handful of products.
Today, it’s a completely different story. The natural health industry has undergone quite the transformation. Don’t just take our word for it. Here are five signs that the tide has turned to take natural health to the mainstream.
AISLES ARE INTEGRATING
The health food aisle has long been a staple of grocery stores. Not anymore. As we’ve been talking about for some time now, retailers of all sizes, such as Coles, are integrating natural health products throughout their stores.
Consumers can more easily find the products they’re looking for and discover new, healthier alternatives. And retailers can benefit from increased visibility and sales of the natural health products on their shelves.
PACKAGING IS EVOLVING
Alongside the move towards integration, natural product packaging has also made a mainstream shift.
As the products themselves have become more mainstream, the packaging has stepped up with bold colours, sophisticated designs and a fresh take on what natural health can look like.
CONSUMER DEMAND IS GROWING
You need only look at some of the wellness trends data to see what is happening. Consumer demand for natural health products is growing… and it’s growing fast.
- In FY20 there was a 46% increase in Australian grocery sales of plant-based meat products compared to the previous year.
- According to research from the CSIRO, the health and wellness sector in Australia, including functional foods, free-from products and vitamins and supplements will grow at 3.6% p.a. to 2030 (compared with growth of 2.4% p.a. for the food and agribusiness industry as a whole).
- From 2016-2020, the use of keto-friendly claims on products grew by 165%.
Personalised nutrition is driving consumers to seek out more products that help them to achieve their health and wellbeing goals.
INNOVATION IS THRIVING
The natural health industry is innovative by its very nature. But as brands and products have made the shift into the mainstream spotlight, the level of innovation has hit new heights.
Adaptogenic and nootropic ingredients, such as ashwagandha, reishi, rhodiola and ginseng are appearing in more and more products on the grocery shelves. Leaders in this space include Evolution Botanicals and The Ginger People. Brands such as Macro Mike and Botanika Blends are also continually innovating with flavour and product formulations.
The way these products have been embraced in the mainstream has facilitated even greater growth in innovation.
ECO-FRIENDLY IS AN EXPECTATION
Consider these statistics:
- 2 in 5 consumers want brands to offer more sustainable options.
- 6 in 10 consumers will pay more for sustainable products that support causes or have eco-friendly attributes.
- Plastic waste is a concern for 84% of consumers.
Natural health brands have a head start on sustainability. They are generally more conscious of the ingredients they use and the impact of their packaging on the environment. This is now a broader expectation across the board.
TOP-SELLING NATURAL HEALTH BRANDS
At Unique Health Products we are proud to stock hundreds of leading and top-selling natural health brands. Over the last 25 years we have played an important role in bringing these products to the mainstream and we are focussed on continuing to do so into the future. Shop our range online 24/7, or alternatively you can call our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.