The Trend Towards Personalised Nutrition and Health

The natural health consumer is sophisticated. They aren’t looking for a one-size-fits-all approach in the products they buy. Instead, they’re looking to tailor the products they buy to meet their health and nutrition goals.

This trend towards personalised nutrition and health is supported by research into tailored dietary advice. The research has shown that dietary recommendations that are personalised to the individual are more effective than generic dietary advice.1 This advice can be based on what people eat, their genetics or health concerns.

This is a trend that will continue to grow and evolve. Are you ready to meet the demand?

The opportunity on shelves

As consumers seek more personalised nutrition and health advice, they’ll then turn to grocery shelves for products to support this. In fact, 44% of consumers are already using specific foods to address certain medical needs.2 

Your customers aren’t just looking for a single health product. They’re looking for choices and options to tailor their shopping basket to their dietary needs. This may come in the form of convenience meals and snacks or individual functional ingredients and pantry staples

What does that mean for your shelves? A broader offering will make it easier for your customers to meet their personalised nutrition and health goals with brands like:

  • Boostball as a keto snacking alternative in addition to high protein options such as CLIF Bar
  • The range of Botanika Basics from Botanika Blends for high-quality individual, natural ingredients such as Acai Powder or Maca Powder.
  • Flour alternatives like Natural Evolution Green Banana Flour or PBCo. Almond Flour. 

Supplement considerations

Rather than buying broad supplement products, consumers are seeking supplements that are tailored to their health goals and needs.3

This personalisation of supplements can be in the form of specific ingredients. Or it may be the supplement format that meets the individual’s preference, e.g. powder, liquid or capsule.

Consumers are taking a holistic approach by considering both the food and supplements that align with their health and nutrition goals.

These wholesale supplements brands offer greater choice for personalised health and nutrition:

  • IMUNI evidence-based, practitioner-quality, vegan-friendly supplements to target a range of different wellness concerns.
  • Evolution Botanicals high-potency medicinal mushrooms, adaptogens and herbal extracts.
  • FijiKava stress relief, sleep support and relaxation supplements made from certified Fijian Noble Kava.
  • Eden Healthfoods premium wholefood nutritional supplements crafted from pure and effective organic ingredients.

Tailoring the shopping experience

Personalised health and nutrition isn’t only about the products you have available on your shelves. It’s also about how easy you make it for your customers to meet their goals.

In health retail, the trend towards integration helps to achieve this. Natural health products sit alongside the rest of your range to simplify the decision-making process. As natural health continues to trend towards the mainstream, consumers will expect this integration, which is already happening in large grocery retailers.

Today, more than ever, you also have data at your fingertips to facilitate increased interest in personalised health and nutrition. Through your sales data you can tailor promotions of complementary products that your customers are already purchasing. Alternatively, this may be an opportunity to educate your customers about higher-quality options or the benefits of particular products.

Grow your natural health range

At Unique Health Products, we’ve been at the forefront of natural health products for more than 25 years. Our range includes hundreds of quality brands that meet the rising consumer demand for personalised health and nutrition.

You can shop online with us 24/7 here, or call our friendly sales team on 1800 787 904. Not yet a wholesale customer? You can register for a wholesale account here.

Sources:

1. The Conversation, 2021

2. Davidson, 2021

3. Nutritional Outlook, 2022

5 Things Retailers Need to Know About the Supplement Sector

9.3 million Australians take vitamins for their health. That represents a 16% increase in a single year.1 According to the Complementary Medicines Australia 2021 Industry Audit, the sector as a whole is worth a staggering AUD $5.6 billion.2

As with any sector, the supplements sector has its own complexities and trends driving the growth in the market. With the opportunity wholesale supplements present to retailers, it’s important you understand what those drivers and trends are. Here are five of the key things you need to know for healthy supplement sales.

In the 10 years to 2021, the vitamin and dietary supplement category has doubled. It is the largest and fastest growing category in the supplement sector.2

40% of Australians take vitamin D supplements, making it the most commonly consumed supplement. This is closely followed by vitamin C and multivitamins, both taken by 34% of people.2

These numbers are significant, representing a large proportion of the population that shop within the supplement market. Capitalise on your share of the market with leading brands and products like:

  • IMUNI has recently launched a new range of supplements, including a Vital D3 Oral Liquid as well as Vegan Complete, an all-in-one product for plant-based consumers.
  • Eden Healthfoods Wild C Natural Vitamin C Powder is a highly bioavailable, entirely natural superfood blend sourced from wild berries and greens. 

2. Immunity is the top health priority

In response to global events, consumer demand for immune health supplements is on the rise. In fact, immunity is the biggest influence on innovation within the category.2

Interestingly, behind immunity, stress management and sleep support are the two next largest priorities, followed by probiotics and plant-based products.2

Innovation is thriving with these brands offering high-quality options to stock your shelves:

  • IMUNI Immune Defence is a top-selling, practitioner-quality immune health supplement. 
  • FijiKava is the first medicinal Kava brand in Australia with Noble Calm and Noble Sleep catering to the rise in interest in sleep support and stress management.
  • PPC Herbs has a range of herbal medicines that target different concerns including immune health, stress and sleep. 

3. Consumers are seeking personalised solutions

The age of personalisation has arrived with consumers seeking to tailor their supplement intake to their personal wellness goals rather than more general products. Research suggests that 55% of consumers seek out health products with claims that suit their individual needs.3 There is also increased interest in alternative supplement formats, such as powders or liquids, rather than traditional pills and capsules.4

As consumers become more savvy about ingredients and look to reach their health goals, this drive towards personalisation is more important than ever.

You can make the most of this trend by offering products that make it easy for consumers to tailor their supplement intake to their own needs, such as:

  • Supercharged Food Earth and Sea Beauty Capsules contain ingredients to support healthy hair, skin and nails for beauty supplement consumers.
  • Eden Healthfoods Ultimate Biotic Pre/Probiotic comes in a powder format and can be mixed with water or juice for easy consumption.

4. Scientific evidence of efficacy matters

It’s probably no surprise that modern consumers want to be sure that the products they are using are backed by science. This is important to the majority of consumers, with 59% expecting scientific evidence to support supplement efficacy.5 

Brands that can substantiate their claims with high-quality products may be seen more favourably by consumers.

Stock your shelves with brands that invest in research to select the highest-quality and most effective ingredients, including:

  • IMUNI integrates evidence-based medicine and science to choose optimal ingredients at therapeutic doses.
  • FijiKava draws on over a decade of research to find the optimum Kava varieties and technology for their products.

5. Holistic wellness is front of mind

Today’s consumers take a more proactive approach to preventative health. Consumers aren’t afraid to indulge but they are taking a long term and holistic view of their health and wellness.6 

Supplements have a role to play in this proactive approach. This links strongly with the trend towards personalisation where consumers can proactively target their health concerns with supplements that support their individual needs.

There are innovative products, some beyond the traditional supplements, to consider stocking on your shelves as consumers increasingly prioritise their health. These include:

  • Evolution Botanicals premium adaptogenic, mushroom and herbal extracts.
  • IMUNI Magnesium Citrate Oral Powder, a critical mineral in the human body.
  • Comvita Olive Leaf Extract products, which may support healthy immune and cardiovascular systems.

Shop our range of wholesale supplements 

We’ve only mentioned a handful of the wholesale supplements and brands we stock at Unique Health Products. In our online store, you’ll find a range of supplements to cater to consumer interest in the supplements category. You can shop online 24/7, or call our friendly sales team on 1800 787 904. New to Unique Health Products? If you don’t have a wholesale account with us yet, you can register for one here.

5 Signs Natural Health has Turned Mainstream

25 years ago, natural health was considered niche or boutique. Natural health products were found in health food speciality stores. The health food section of other stores, if there was even one at all, likely consisted of just a handful of products. 

Today, it’s a completely different story. The natural health industry has undergone quite the transformation. Don’t just take our word for it. Here are five signs that the tide has turned to take natural health to the mainstream.

Aisles are integrating

The health food aisle has long been a staple of grocery stores. Not anymore. As we’ve been talking about for some time now, retailers of all sizes, such as Coles, are integrating natural health products throughout their stores. 

You can now find the likes of brands such as Bragg, Upton’s Naturals and Banana Joe integrated into the regular grocery aisles.

Consumers can more easily find the products they’re looking for and discover new, healthier alternatives. And retailers can benefit from increased visibility and sales of the natural health products on their shelves. 

Packaging is evolving

Alongside the move towards integration, natural product packaging has also made a mainstream shift.

As the products themselves have become more mainstream, the packaging has stepped up with bold colours, sophisticated designs and a fresh take on what natural health can look like.

Brands like Ethique, Amazing Oils, Acure and Keto Naturals are all shelf stand outs and leading the way in the future of mainstream natural health. 

Consumer demand is growing

You need only look at some of the wellness trends data to see what is happening. Consumer demand for natural health products is growing… and it’s growing fast. 

Personalised nutrition is driving consumers to seek out more products that help them to achieve their health and wellbeing goals. 

Innovation is thriving

The natural health industry is innovative by its very nature. But as brands and products have made the shift into the mainstream spotlight, the level of innovation has hit new heights. 

Adaptogenic and nootropic ingredients, such as ashwagandha, reishi, rhodiola and ginseng are appearing in more and more products on the grocery shelves. Leaders in this space include Evolution Botanicals and The Ginger People. Brands such as Macro Mike and Botanika Blends are also continually innovating with flavour and product formulations. 

The way these products have been embraced in the mainstream has facilitated even greater growth in innovation.

Eco-friendly is an expectation

Consider these statistics:

Natural health brands have a head start on sustainability. They are generally more conscious of the ingredients they use and the impact of their packaging on the environment. This is now a broader expectation across the board. 

Brands like CLIF, East Bali Cashews and Koala Eco focus on sustainably sourced ingredients and reducing the environmental footprint of their packaging and operations. 

Top-selling natural health brands

At Unique Health Products we are proud to stock hundreds of leading and top-selling natural health brands. Over the last 25 years we have played an important role in bringing these products to the mainstream and we are focussed on continuing to do so into the future. Shop our range online 24/7, or alternatively you can call our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.

4 HEALTH RETAIL OPPORTUNITIES TO BOOST YOUR SALES

There is no doubt that the face of retail in Australia is evolving. There are hurdles to overcome… but there are also many opportunities, particularly for those in the booming health retail space.

Our Unique Health Products Sales Reps are on the road meeting with retailers every day. This gives them incredible insights into the current state of retail across a broad range of categories. 

One of those Sales Reps is Laura Collins. A qualified Nutritionist, Laura has been on the Unique team for more than seven years. She knows health retail inside and out and has her finger on the pulse for what’s trending in the industry.

So we sat down with Laura to get her take on the key opportunities for natural, organic, fair-trade and eco-friendly retail today.

1. CAPITALISE ON MARKET GROWTH

In recent years, the way consumers look at health has changed. Not only is the definition of health much broader, covering everything from immunity to wellness, mindfulness and lifestyle elements of health, but it is also more mainstream.

“There is an understanding and acceptance now that health food doesn’t just belong in a health food store ,” explains Laura. “Health food often has higher margins and offers consumers a point of difference. More and more grocery, pharmacy and other specialty retailers are taking on health food products in a big way.”

There are also a number of consumer trends that are driving this mainstream shift. Plant-based eating is on the rise, as are low-carb, low-sugar and keto diets. Consumers are also far more savvy about the sustainability of products and they are actively seeking out eco-friendly options.

“Consumers are looking to brands like Ethique to reduce their reliance on plastic, or RXBAR for their super clean and transparent ingredients lists. There is so much opportunity for retailers to capitalise on.”

2. INTEGRATE YOUR SHELVES

The traditional approach to health food in Australia has been segregation. But Laura argues that integration is the future. It’s an approach that has seen much success in the USA and UK. It’s what customers want… and it’s also good for business. 

“A lot of grocery stores have a health or gourmet section, but this can be quite limiting,” explains Laura. “In this case, only consumers who believe they can afford it head to that section. However, if your shelves are integrated and the health products sit alongside the rest of your range, you give customers more choice.

“I worked with some grocery stores in Sydney to integrate. The result was higher sales for those health products compared to similar stores in the same area that took a segregation approach. Where it makes sense to do so, weaving the products through the shelves can train the customer to purchase differently. Otherwise, you could be missing out on potential sales.”

Integration is better for sales and it’s also a better customer experience. By integrating all the options, from private label through to premium health brands, customers can make a simple decision without having to snake around different aisles.

3. EMBRACE NOOTROPICS AND ADAPTOGENS

Laura also asserts that the products with a hugely promising future are those with functional ingredients such as nootropics and adaptogens. 

“We are an increasingly stressed society and consumers are looking for products to help their health and immunity. Natural alternatives to help with these concerns are increasingly popular. Adaptogens – such as rhodiola or siberian ginseng – can be really helpful. People can have vitamin deficiencies but also mineral deficiencies so mineral rich supplements such as Evolution Botanicals Himalayan Shilajit or Supercharged Food Fulvic Humic Concentrate are popular.

We haven’t even scratched the surface on nootropics in Australia but these ingredients may help with focus, productivity and reducing brain fog.”

4. OFFER HEALTHY SNACKING

Keto and healthy snacks are two categories that Laura can see have a big future in the Australian market. With the popularity of keto diets and consumers reaching for convenience, brands and products that combine the two, such as Keto Naturals, HeroCup or VitaWerx, are ones you want to have on your shelves.

“Anything keto and any healthy, clean snacks are huge in health retail right now,” says Laura. “Consumers are looking for the convenience of being able to reach for snacks and products that they know are good for them. Other wellness products such as The Ginger People Ginger Shots are also popular. 

“Consumers are looking for products that offer a boost to their health and that’s what our range of brands and products can offer.”

YOUR TRUSTED ADVISOR IN HEALTH RETAIL

At Unique Health Products we distribute hundreds of health and wellness brands across Australia. Whether you are trying to reach new customer segments or have existing customers crying out for more natural, organic, fair-trade and eco-friendly products, we stock the best. You can shop online with us 24/7 here, or call our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.

NATURALLY CALMING PRODUCTS PROVE SLEEP SELLS

Even before the heightened uncertainty of the past year, Australians weren’t getting enough sleep. More than a third of them to be precise. 

At the same time, we’re also a nation feeling the increased pressure of stress and anxiety. 

It’s an unbreakable cycle of lack of sleep and stress, stress and lack of sleep.

But Australians also have an insatiable appetite for natural calming products and remedies… and it’s driving demand for products to reduce stress, anxiety and improve sleep.

The pursuit of calm

At Unique Health Products we are ahead of the curve, with a large range of products that are designed to relax and calm the mind, naturally.

Blog _Botanica Blends

Botanika Blends

Botanika Blends Dreamy Jelly – available in two flavours, Grape Bubblegum and Berry Good – is the perfect pre-bed treat for sweet dreams. 

The jelly is vegan and cane sugar free. It has ingredients like tryptophan, an amino acid that converts to serotonin in the brain as well as magnesium, which may encourage sleep and relaxation.

the-goodnight-co

The Goodnight Co. 

The name probably gives it away, but The Goodnight Co. is all about products that induce and enhance sleep. 

There are three key Essentials Oils in the range – the uplifting Ritual Blend, the refreshing Goodnight Blend and the rejuvenating Calm Blend. The Essential Oils can be paired with a stylish Ceramic Diffuser or alternatively they come in a Roll On Bottle. 

In addition to a Sleep Mist that contains geranium for reducing stress, sweet orange for calming and lavender for relaxation, The Goodnight Co. also has a selection of homeopathic drops. 

The Deep Sleep Drops are formulated to support optimal sleep with calming coffee cruda and passiflora incarnata which may help with insomnia and anxiety. The Calm Drops include ingredients like hypericum, anacardium and zinc, which together may reduce anxiety, relax the body and calm the nerves.

epzen-relax-sleep-salts

Epzen 

Magnesium is a mineral that has had more time in the spotlight recently. It is an important mineral that may assist with mood, sleep quality and relaxation.

In the Epzen range of Magnesium Bath Crystals, Magnesium Body Lotion and Magnesium Body Spray, the magnesium is infused with essential oils across two lines – Relax and Sleep.

Relax uses rosewood, ylang ylang, geranium, frankincense and may chang essential oils to re-energise the body and mind. Sleep uses lavender, mandarin, cedarwood, bergamot and Roman chamomile to help unwind and find restful sleep.

Amazing Oils 

Amazing Oils is another brand that harnesses the power of magnesium for promoting restful sleep.

The Magnesium Pro Sleep Lotion combines magnesium with lavender and chamomile for a powerful formulation that may assist with relaxation and induce sleep while also relieving sleeplessness.

Amazing Oils also has a solution for tired parents seeking a solution to baby sleep challenges. There are two products – Magnesium Baby Sleepy Toes Towelettes and Baby Calm Gel Roll-On. Both use a gentle formulation of magnesium chloride for infants from three months old.

wheat-bags-love

Wheatbags Love 

For those who want to give the gift of sleep, Wheatbags Love has a range of Sleep Gift Packs.

Each pack includes a handmade Eye Pillow, Earplugs and Sleep Balm. The Eye Pillow can be chilled in the freezer or warmed in the microwave and is helpful for tired eyes and headaches. The Sleep Balm contains lavender, rosewood and vanilla essential oils for adding to them temples and pulse points.

The gift packs are available in a range of designs – Banksia Sky, Grevillea, Heart Gum and Wattle.

rescue-remedy

RESCUE REMEDY

Rescue Remedy is based on a formulation of five flower essences which were first identified by Dr Edward Bach in the 1930s.

The Rescue Remedy Pastilles – available in Original. Blackcurrant and Cranberry flavours – come in a handy tin for stress relief on the run. The Rescue Remedy Drops and Spray can be used on the tongue as often as required. 

The Rescue Sleep Drops and Sleep Spray are an extension of the Rescue Remedy range that combines the original flower essences with white chestnut to help relieve sleeplessness.

mt-retour

Mt Retour 

Mt Retour offers two essential oil blends – one for sleep, and one for stress – in a convenient roll-on format.

The Cosy Sleep Blend includes a relaxing blend of camellia, almond, lavender, marjoram, patchouli and orange essential oils. The Stress Soother blend includes a similar formulation with the additional of ylang ylang and bergamot for their calming benefits.

evolution-botanicals

Evolution Botanicals 

Rhodiola rosea is an adaptogen that may improve energy levels and mood… particularly during times of high stress.

The Evolution Botanicals Rhodiola Rosea Extract is a powder that can be added to water or smoothies as part of a daily routine.

Each of these dreamy products are available for wholesale order in the Unique Health Products online store. If you are ready to purchase you can order 24/7 or contact our friendly sales team on 1800 787 904. If you aren’t yet registered for a wholesale account with us, you can register your account here