4 HEALTH RETAIL OPPORTUNITIES TO BOOST YOUR SALES

There is no doubt that the face of retail in Australia is evolving. There are hurdles to overcome… but there are also many opportunities, particularly for those in the booming health retail space.

Our Unique Health Products Sales Reps are on the road meeting with retailers every day. This gives them incredible insights into the current state of retail across a broad range of categories. 

One of those Sales Reps is Laura Collins. A qualified Nutritionist, Laura has been on the Unique team for more than seven years. She knows health retail inside and out and has her finger on the pulse for what’s trending in the industry.

So we sat down with Laura to get her take on the key opportunities for natural, organic, fair-trade and eco-friendly retail today.

1. CAPITALISE ON MARKET GROWTH

In recent years, the way consumers look at health has changed. Not only is the definition of health much broader, covering everything from immunity to wellness, mindfulness and lifestyle elements of health, but it is also more mainstream.

“There is an understanding and acceptance now that health food doesn’t just belong in a health food store ,” explains Laura. “Health food often has higher margins and offers consumers a point of difference. More and more grocery, pharmacy and other specialty retailers are taking on health food products in a big way.”

There are also a number of consumer trends that are driving this mainstream shift. Plant-based eating is on the rise, as are low-carb, low-sugar and keto diets. Consumers are also far more savvy about the sustainability of products and they are actively seeking out eco-friendly options.

“Consumers are looking to brands like Ethique to reduce their reliance on plastic, or RXBAR for their super clean and transparent ingredients lists. There is so much opportunity for retailers to capitalise on.”

2. INTEGRATE YOUR SHELVES

The traditional approach to health food in Australia has been segregation. But Laura argues that integration is the future. It’s an approach that has seen much success in the USA and UK. It’s what customers want… and it’s also good for business. 

“A lot of grocery stores have a health or gourmet section, but this can be quite limiting,” explains Laura. “In this case, only consumers who believe they can afford it head to that section. However, if your shelves are integrated and the health products sit alongside the rest of your range, you give customers more choice.

“I worked with some grocery stores in Sydney to integrate. The result was higher sales for those health products compared to similar stores in the same area that took a segregation approach. Where it makes sense to do so, weaving the products through the shelves can train the customer to purchase differently. Otherwise, you could be missing out on potential sales.”

Integration is better for sales and it’s also a better customer experience. By integrating all the options, from private label through to premium health brands, customers can make a simple decision without having to snake around different aisles.

3. EMBRACE NOOTROPICS AND ADAPTOGENS

Laura also asserts that the products with a hugely promising future are those with functional ingredients such as nootropics and adaptogens. 

“We are an increasingly stressed society and consumers are looking for products to help their health and immunity. Natural alternatives to help with these concerns are increasingly popular. Adaptogens – such as rhodiola or siberian ginseng – can be really helpful. People can have vitamin deficiencies but also mineral deficiencies so mineral rich supplements such as Evolution Botanicals Himalayan Shilajit or Supercharged Food Fulvic Humic Concentrate are popular.

We haven’t even scratched the surface on nootropics in Australia but these ingredients may help with focus, productivity and reducing brain fog.”

4. OFFER HEALTHY SNACKING

Keto and healthy snacks are two categories that Laura can see have a big future in the Australian market. With the popularity of keto diets and consumers reaching for convenience, brands and products that combine the two, such as Keto Naturals, HeroCup or VitaWerx, are ones you want to have on your shelves.

“Anything keto and any healthy, clean snacks are huge in health retail right now,” says Laura. “Consumers are looking for the convenience of being able to reach for snacks and products that they know are good for them. Other wellness products such as The Ginger People Ginger Shots and Alchemy Elixirs are also popular. 

“Consumers are looking for products that offer a boost to their health and that’s what our range of brands and products can offer.”

YOUR TRUSTED ADVISOR IN HEALTH RETAIL

At Unique Health Products we distribute hundreds of health and wellness brands across Australia. Whether you are trying to reach new customer segments or have existing customers crying out for more natural, organic, fair-trade and eco-friendly products, we stock the best. You can shop online with us 24/7 here, or call our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.

NATURALLY CALMING PRODUCTS PROVE SLEEP SELLS

Even before the heightened uncertainty of the past year, Australians weren’t getting enough sleep. More than a third of them to be precise. 

At the same time, we’re also a nation feeling the increased pressure of stress and anxiety. 

It’s an unbreakable cycle of lack of sleep and stress, stress and lack of sleep.

But Australians also have an insatiable appetite for natural calming products and remedies… and it’s driving demand for products to reduce stress, anxiety and improve sleep.

The pursuit of calm

At Unique Health Products we are ahead of the curve, with a large range of products that are designed to relax and calm the mind, naturally.

Blog _Botanica Blends

Botanika Blends

Botanika Blends Dreamy Jelly – available in two flavours, Grape Bubblegum and Berry Good – is the perfect pre-bed treat for sweet dreams. 

The jelly is vegan and cane sugar free. It has ingredients like tryptophan, an amino acid that converts to serotonin in the brain as well as magnesium, which may encourage sleep and relaxation.

the-goodnight-co

The Goodnight Co. 

The name probably gives it away, but The Goodnight Co. is all about products that induce and enhance sleep. 

There are three key Essentials Oils in the range – the uplifting Ritual Blend, the refreshing Goodnight Blend and the rejuvenating Calm Blend. The Essential Oils can be paired with a stylish Ceramic Diffuser or alternatively they come in a Roll On Bottle. 

In addition to a Sleep Mist that contains geranium for reducing stress, sweet orange for calming and lavender for relaxation, The Goodnight Co. also has a selection of homeopathic drops. 

The Deep Sleep Drops are formulated to support optimal sleep with calming coffee cruda and passiflora incarnata which may help with insomnia and anxiety. The Calm Drops include ingredients like hypericum, anacardium and zinc, which together may reduce anxiety, relax the body and calm the nerves.

kintra-tea

Kintra Foods

Tea is one of the most popular non-alcoholic beverages for Australian adults, coming in only behind water, milk and coffee. Demand is high.

Kintra Foods cater to this demand with a range of high quality tea – three of which cater to the market who are looking to relax and unwind with a warm cuppa. Sleepy, Tulsi Sleepy and Calm & Relax are all formulated to assist with relaxation.

All three are available as tea bags and Sleepy and Calm & Relax are also available in loose leaf varieties.

epzen-relax-sleep-salts

Epzen 

Magnesium is a mineral that has had more time in the spotlight recently. It is an important mineral that may assist with mood, sleep quality and relaxation.

In the Epzen range of Magnesium Bath Crystals, Magnesium Body Lotion and Magnesium Body Spray, the magnesium is infused with essential oils across two lines – Relax and Sleep.

Relax uses rosewood, ylang ylang, geranium, frankincense and may chang essential oils to re-energise the body and mind. Sleep uses lavender, mandarin, cedarwood, bergamot and Roman chamomile to help unwind and find restful sleep.

Amazing Oils 

Amazing Oils is another brand that harnesses the power of magnesium for promoting restful sleep.

The Magnesium Pro Sleep Lotion combines magnesium with lavender and chamomile for a powerful formulation that may assist with relaxation and induce sleep while also relieving sleeplessness.

Amazing Oils also has a solution for tired parents seeking a solution to baby sleep challenges. There are two products – Magnesium Baby Sleepy Toes Towelettes and Baby Calm Gel Roll-On. Both use a gentle formulation of magnesium chloride for infants from three months old.

wheat-bags-love

Wheatbags Love 

For those who want to give the gift of sleep, Wheatbags Love has a range of Sleep Gift Packs.

Each pack includes a handmade Eye Pillow, Earplugs and Sleep Balm. The Eye Pillow can be chilled in the freezer or warmed in the microwave and is helpful for tired eyes and headaches. The Sleep Balm contains lavender, rosewood and vanilla essential oils for adding to them temples and pulse points.

The gift packs are available in a range of designs – Banksia Sky, Grevillea, Heart Gum and Wattle.

rescue-remedy

RESCUE REMEDY

Rescue Remedy is based on a formulation of five flower essences which were first identified by Dr Edward Bach in the 1930s.

The Rescue Remedy Pastilles – available in Original. Blackcurrant and Cranberry flavours – come in a handy tin for stress relief on the run. The Rescue Remedy Drops and Spray can be used on the tongue as often as required. 

The Rescue Sleep Drops and Sleep Spray are an extension of the Rescue Remedy range that combines the original flower essences with white chestnut to help relieve sleeplessness.

mt-retour

Mt Retour 

Mt Retour offers two essential oil blends – one for sleep, and one for stress – in a convenient roll-on format.

The Cosy Sleep Blend includes a relaxing blend of camellia, almond, lavender, marjoram, patchouli and orange essential oils. The Stress Soother blend includes a similar formulation with the additional of ylang ylang and bergamot for their calming benefits.

evolution-botanicals

Evolution Botanicals 

Rhodiola rosea is an adaptogen that may improve energy levels and mood… particularly during times of high stress.

The Evolution Botanicals Rhodiola Rosea Extract is a powder that can be added to water or smoothies as part of a daily routine.

Each of these dreamy products are available for wholesale order in the Unique Health Products online store. If you are ready to purchase you can order 24/7 or contact our friendly sales team on 1800 787 904. If you aren’t yet registered for a wholesale account with us, you can register your account here