6 HEALTH AND WELLNESS TRENDS AND WHAT THEY MEAN FOR YOUR BUSINESS

The beauty of the digital age is that we have so much data at our fingertips to guide decision-making in business. You don’t need to guess the wellness trends… because you can see the trends unfolding in the data right before your eyes.

Using data from Google Trends and keyword research tool, Ubersuggest, we’ve done some digging to analyse six health and wellness trends that have significantly impacted the industry over the last five years, and how you can make the most of those trends in your business.

KETOGENIC DIET

The keto diet has steadily grown in popularity over the last five years. In recent Roy Morgan research, 24% of people surveyed indicated that eating a low-fat diet is important to them. This was down from 39% in 2000. The researchers suggested that this change in the way people look at food could be due to the rising popularity of the high-fat keto diet. 

Each month, more than 90,000 people in Australia search ‘ketogenic diet’, 74,000 search for ‘keto diet’ and 1,000 search for ‘keto diet vegan’ or ‘keto diet vegetarian’. Interestingly, in the last 12 months, there has also been a 50% increase in search volume for ‘keto friendly snacks’. 

The opportunity: Educate your customers on the benefits of keto, tied to your keto offering. If you want to increase your keto range, brands like Keto Naturals, The Monday Food Co, PBCo. and Vitawerx have a strong keto market presence. 

Image Source: Google Trends

ENVIRONMENTALLY FRIENDLY

Research consistently shows that today’s consumers are concerned about the environment. This is supported by the Google Trends data, which shows movement in an upwards direction for searches related to the environmentally friendly topic. 

So, what exactly are they searching for? The list is long, but there is strong growth in search volume where it matters most to you:

  • 450% increase in ‘earth friendly cleaning’ and 60% increase in ‘eco cleaning products’
  • 200% increase in ‘eco friendly products’
  • 160% increase in ‘eco friendly gifts’ and 90% increase in ‘eco gifts’

The opportunity: In a climate where 2 in 5 consumers want brands to offer more sustainable/durable products, it’s time to not only increase your offering but also share your own sustainability initiatives with your customers, such as what you are doing to minimise your plastic waste and packaging.

In the eco-friendly gifts market, Summer Salt Body and Sow ‘n Sow are well established brands. Similarly, for eco-cleaning products with brands such as Earthwise, Bon Ami, Koala Eco and Planet Luxe

Image source: Google Trends

SINGLE-USE PLASTIC

The facts on single-use plastic and plastic waste are frightening. It’s no wonder that this is a trending topic of concern. 

With government moves in some states to ban certain single-use plastics and commitment at a federal level to phase out products such as single-use plastic straws and utensils, awareness of the topic is sure to grow. 

On the topic of drinking straws alone, there were huge increases in search volume over the five year period:

  • 1,900% increase for ‘reusable straws’
  • 1,110% increase for ‘metal straws’ and for ‘silicone straws’
  • 800% increase for ‘steel straws’

The opportunity: Embrace the rise of reusables and zero-waste products by minimising your use of single-use plastic bags and packaging and increasing your eco-offering with brands such as market-leader, Ethique as well as Ever Eco, Joco and Huskee.

Image Source: Google Trends

VEGANISM

Plant-based diets are on the rise. Whether it’s vegan, vegetarian or flexitarian, search for veganism and related terms is increasing. In the last five years there has been a 160% increase in search volume for ‘plant-based diet’. 

Every month more than 27,000 people search for ‘veganism’, 5,400 for ‘plant-based diet’, 1,600 for ‘plant-based meat’ and also for ‘veganism vs vegetarianism’ and 590 for ‘plant-based diets benefits’. That is a significant volume of search with an educational intent. People are curious about plant-based eating.

The opportunity: Cater to this growing market with a range of plant-based products and provide education on plant-based eating. Innovation and flavour are the key here with brands such as Upton’s Naturals, Flexible Foods and Plantasy Foods for plant-based meat alternatives or even J. Luehders vegan candy. 

Image source: Google Trends

ORGANIC NEAR ME

There are two elements to this trend. The first is the rise of interest in organic food. The second is the shift in local search.

In the last twelve months alone, Google search frequency for ‘organic food’ increased by 190% and each month 590 people search for ‘organic skincare Australia’. Awareness of the benefits of organic is rising which is driving the shift.

The opportunity: For local businesses and shopfronts, ensure your Google My Business profile is up to date. For eCommerce stores, organic is a trending topic so highlight your organic products. This is also a good opportunity to increase your organic range with brands like Planet Organic and Eclipse Organics

Image Source: Google Trends

IMMUNITY

Within the health and wellness industry, immunity is one of those topics that is always prominent. In the last 12 months, immunity related keywords have seen high search volumes:

  • 6,600 searches for immune system
  • 4,400 searches for immunity
  • 3,600 searches for immunity booster
  • 2,900 searches for immunity boosting food

Anecdotally, we are also hearing that consumers are increasingly on the lookout for immunity-related products. While you can expect peaks for this during cold and flu season, this might start to even out throughout the year, depending on global events.

The opportunity: Capitalise on the immunity trend with innovative and high-quality supplements that provide natural immune system support. Brands like IMUNI, Eden Healthfoods, Martin & Pleasance and Comvita cater to this market. 

Image Source: Google Trends

STAY ON TOP OF THE LATEST WELLNESS TRENDS WITH UNIQUE HEALTH PRODUCTS

We’ve been distributors in this industry for more than 25 years. We are always ahead of the wellness trends so you can bring the latest innovations and new products to your customers. You can shop online with us 24/7 here, or call our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.

THE GROWING DEMAND FOR PLANT-BASED MEAT ALTERNATIVES

In the year 2000, 2% of Australians reported being vegetarian. By 2019, that number had jumped by more than 10%. Australia’s demand for vegan products positions us as one of the fastest-growing vegan markets in the world.

Whether they are choosing a vegetarian diet for the health benefits or because of a personal stance against cruelty to animals, more and more people are turning to plant-based food options.

MODERN PLANT-BASED EATING

In 2019, The Heart Foundation changed its recommendations on the consumption of meat, suggesting a limit of less than 350 grams of unprocessed meat – approximately three meals – per week. In 2021, a record number of people signed up to Veganuary, committing to follow a vegan diet for the month of January.

When it comes to eating a plant-based diet, it’s not necessarily an all or nothing approach. While many consumers will be dedicated vegans, others adopt a flexitarian style where they follow a mostly vegetarian diet, eating minimal animal products in moderation.

For plant-based devotees – whether that is a full-time or a part-time commitment – the range of products available to them goes well beyond tofu and veggie burgers. One of the recent category additions is plant-based meat that offers a similar texture to regular meat, but is instead made from plant-based protein sources.

Research by Food Frontier shows that one in three Australians has tried this new generation of plant-based meat products. Their forecasts predict that growth in the category is likely to see the sector generate close to AUD $3 billion in retail sales by 2030.

That growth is already accelerating fast. According to a report in Retail World, the category doubled in size from 2019 to 2020. And while early growth was from the early adopter market, the report also revealed a prediction, “We expect the scale of the category to continue to grow through mainstream shoppers looking for alternative protein options for a range of reasons including health and sustainability.”

Plant-based meat is a relatively new and fast-growing market that has the potential to reach a broad consumer base. Meet the market by adding plant-based alternatives to your range with these top-selling brands.

Plant-based meats - Upton's Naturals Jackfruit

UPTON’S NATURALS

Whilst it is not your typical meat replacement as it contains a very minimal amount of protein, jackfruit originates from tropical locations where it is abundant and popular for its high level of antioxidants. 

It’s very popular in the vegan community as a versatile plant-based meat alternative. It has a texture akin to shredded chicken or pork and soaks up the flavour from herbs, spices and sauces.

The Upton’s Naturals Jackfruit range includes five varieties. Original which has no added flavouring to be used as a base for plant-based dishes, or the five flavoured varieties – Bar-b-que, Chilli Lime Carnitas, Sweet & Smoky and Thai Curry. 

The range is highly versatile, able to be used in a variety of recipes to create delicious vegan meals. Each of the flavours in the range is low-GI, gluten free and low in saturated fat.

Flexible Foods plant-based meat alternatives

FLEXIBLE FOODS

The Plant-based Mince and Patties from Flexible Foods are made from texturised pea protein, considered one of the most sustainable plant-based proteins. 

The Australian-made range is non-GMO, gluten free, preservative free, low fat and low carbohydrate. They are a good source of iron, protein and fibre.

The Plant-based Patties include 14g of protein per patty with 3.1mg of iron and includes chia meal, nutritional yeast and flavoursome spices.

There are four varieties of the Plant-based Mince – Original, A Taste of India, A Taste of Italy and A Taste of Mexico. Each is high in protein with regional flavours added to create delicious meat-free meals.

Plantasy Foods plant-based meat alternatives

PLANTASY FOODS

The Plantasy Foods Protein Patty Mixes were the first of their kind to launch in Australia, are made from premium ingredients and are gluten free. With three flavours in the range – Original, Mexican Fiesta and Fresh Thai – the products were designed to mix with water and then be shaped into patties or rissoles.

Plantasy Foods also has a diverse range of other plant-based protein options including the innovative Nut Roast with Cranberries (baking pan included) and the versatile Walnut & Lentil Mince.  

As well as three Plant-based Protein mixes – a Soy Free option made from 100% texturised pea protein and the Natural and Dark made from defatted soy flour (with the addition of cacao for the Dark).

JOIN THE GROWING PLANT-BASED MEAT TREND

Stock your shelves with this new generation of plant-based meat alternatives with Unique Health Products. You can call our friendly sales team on 1800 787 904 or place your order 24 hours a day, 7 days a week with the convenience of our online store. If you are a new Unique Health Products customer, you can register your account here.

CATERING TO THE GROWING GLUTEN-FREE MARKET

According to the latest figures, more than 355,000 (or 1 in 70) Australians have coeliac disease, a serious autoimmune disease requiring complete avoidance of gluten. However, most – approximately 80% – actually don’t know they have the disease.

Each year, Coeliac Awareness Week aims to raise awareness of the disease for the 284,000 undiagnosed sufferers. By shining a spotlight on the disease, they hope to encourage people who are suffering from symptoms to get tested. 

Whether people are following a gluten-free diet as a way to manage their coeliac disease, or they are removing gluten due to an intolerance or other health reasons, there is now an abundance of gluten-free products available to support their diet.

Over the last decade, the market has expanded exponentially, and that is showing no signs of slowing. In fact, the gluten-free products market is expected to register a CAGR of 7.8% in the period 2020 – 2025.

This year, Coeliac Awareness Week runs from the 13th-20th of March. Explore our large range of gluten-free wholesale products to help you cater to those with Coeliac disease as well as the increasing number of consumers who are choosing to eliminate gluten from their diets!

Gluten-free wholesale breakfast products

BREAKFAST

Traditionally, breakfast is a gluten-filled meal – from the standard staples of toast and cereal to some of the more indulgent breakfast options like pancakes and waffles. 

But not anymore! There is an increasing number of alternatives that have none of the gluten and all of the flavour, and even offer healthier alternatives to some traditional options: 

Eclipse Organics 

Eclipse Organics Gluten Free Light and Crisp and Gluten Free Nutty Clusters both include organic, gluten-free cereal flakes, puffs and chia seeds for a delicious cereal alternative. 

KOJA Health

With a mission to create health food products from ‘real food’, KOJA Protein Pancakes – available in Cacao, Cinnamon or Coconut & Maca – are light and fluffy pancakes that are free from gluten, dairy and sugar.

2die4 Live Foods 

Made from organic, premium quality, activated ingredients, the 2die4 Live Foods Organic Activated Muesli contains a blend of organic and activated almonds, pecans, pepitas and pistachios with buckwheat, quinoa and amaranth, making it a delicious gluten-free option for the breakfast table.

Gluten-free wholesale baking products

BAKING

Gluten-free baking is a category that has seen huge innovation, both in raw ingredients such as flours as well as baking mixes. Some of our top-selling gluten-free baking brands include:

The Gluten Free Food Co.

The range of flour blends and baking and bread mixes from The Gluten Free Food Co. is quite ground-breaking. As well as being 100% plant based with only organic ingredients, each product uses wholesome flours and seed meals, and no nut meal.

There are two flour blends in the range – a Grain Free Flour and a Wholemeal Flour. They can both be used in a 1:1 substitution ratio for regular all purpose wheat flour. 

There is also a Quick Bread Mix using a blend of seed, vegetable and grain flours and meals, a Quick Pizza Base Mix and a Soft & Flexible Wrap Mix.

For the sweet tooths, there are three varieties – Banana Bread, Chocolate Cake and a Quick and Easy Cupcake Mix. All are easy to make with minimal additional ingredients required.

Natural Evolution

In addition to the Green Banana Baking Flour, which is rich in prebiotic fibre resistant starch, the Natural Evolution range includes gluten-free mixes for Banana Bread, All Purpose Dough, 5-minute Chocolate Cake, Caribbean Cake and Vanilla Pancake & Waffle Mix.

Another innovative nutrient-dense, gluten-free flour from Natural Evolution is their Gold Sweet Potato Flour, made from Queensland-grown gold sweet potatoes. 

PBCo.

PBCo. was born out of a desire to provide low-carb, low-sugar options for consumers so they can still enjoy baking at home… with a healthier twist.

The products in the Low Carb and Protein ranges are all gluten free. In the Protein range, this includes the Bread, Muffin, Pancake, Pizza Base, 6 Seeds Bread, Cookie and Banana Bread Mix. 

The Low Carb range includes Cookie, Chocolate Cupcake, Pancake & Pikelet, Sunflower & Linseed Bread, Vanilla Cupcake Mixes and a Low Carb Crumb in three varieties – Original, Medium and Hot & Spicy. 

Macro Mike

In the Macro Mike range of baking mixes, there are a large number of gluten-free products. This includes the Macro Friendly Double Choc Protein Brownies, Salted Caramel Brownies, Choc Chip Snickerdoodle Cookie, Triple Chocolate Chunk Cookie and White Choc Chip Cookie as well as the Almond Protein Waffle and Banana Bread Baking Mixes.

Gluten-free wholesale pasta and sauces

PASTA AND SAUCES

From dried pasta to gnocchi and convenience meals, we have a wide range of wholesale gluten-free pasta products. 

Difatti

The four Difatti Gnocchi varieties are all gluten free… and delicious! They include Plain, Pumpkin and Quinoa, and Spinach and Tomato, which are all made from premium potatoes, corn and rice flours and designed to be a kitchen cupboard staple. 

Flexible Foods

The range of Instant Pasta Meals from Flexible Foods are all part of the brand’s mission to make plant-based eating fun, nutritious and accessible.

There are three varieties in the range – Cheezy Garlic Herb, Creamy Mushroom and Tomato Basil, all of which are both dairy and gluten free. 

Plantasy Foods

The founders of Plantasy Foods – Monica Topliss and Fran Leman – are on a mission to produce healthy and convenient gluten-free, plant-based wholefood. 

Everything except the Creamy Cheez Sauce Mix is gluten free. From the Plant-based Protein and Protein Patty Mixes to the seven flavours in the Good Soup range and Vegetable Gravy Mix. 

Plantasy Foods also as a strong gluten-free pasta offering with four varieties of dried pasta – ABC (Alfabeto), Little Stars (Stelline), Mini Macaroni (Vegeroni) and Sea Shells (Conchiglie), as well as the popular Mac N Cheez, available in Original Cheez, Cheez N Chive, Chilli Cheez, Porcini Cheez and Mac N Go.

Bragg

The Bragg name is synonymous with Apple Cider Vinegar, but that isn’t the only innovative health product in the range.

For coeliacs and those with gluten intolerance, soy sauce is off-limits as it contains gluten. Bragg Coconut Liquid Aminos is a gluten-free and healthier alternative to soy sauce. Another gluten-free winner is the Nutritional Yeast Seasoning which can be used as a “cheezy” topping on practically everything and as an alternative to thicken soups and sauces with an added health boost. 

Gluten-free wholesale snacks

SNACKS

Gluten-free snacks are also in high demand, particularly for their grab n’ go convenience factor. Here are some options to fire up your customers’ taste buds.

Byron Bay Cookies

In the Byron Bay Cookies Gluten Free range, there are four flavours – Maple & Pecan, Sticky Date & Ginger, Triple Choc Fudge and White Choc Macadamia. The Triple Choc Fudge and White Choc Macadamia are also available in Gluten-free Cookie Bites.

Botanika Blends

From the wizard at Botanika Blends comes a new collection – Botanika Bickies. These Vegan Protein Cookies are available in three flavours – Birthday Cake, Choc Chip and Choc Choc Boom. 

Also in the Botanika Blends range is the Vegan and Gluten Free Pancake Mix – a plant-based option that uses brown rice flour, sorghum flour and corn flour for a naturally tasty alternative. 

STOCK UP ON GLUTEN-FREE WHOLESALE FAVOURITES

This is just a small selection of the gluten-free wholesale products we have available at Unique Health Products. We distribute hundreds of health and wellness brands nationwide. To place an order, visit our online store 24/7 or call our friendly sales team on 1800 787 904. If you are new to Unique Health products, you can register your wholesale account here.

MEALS IN MINUTES – THE SHELVES THAT SELL!

Long gone are the days when frozen TV dinners were the only quick and effortless meal option. Today’s hunger for better-for-you convenience has seen a plethora of healthy ready meals and staples hit the shelves and demand is only on the rise! 

The ready meals market is predicted to be worth $42.6 billion AUD by 2023!

On-trend Meal Kits

In the first quarter of 2020, Australians have already consumed 13.5kg per capita of ready meals! Spoil your customers for choice with plant-based meal kits, vegan ready meals and multipurpose meat alternatives so similar they’ll hardly notice the meat is missing! Upton’s Naturals are ready in minutes and Plantasy Foods Mac ‘N Cheez just needs water! Healthy convenience has never been easier or tasted so good. 

Quick Comfort Noodles and Pasta

The Australian pasta and noodle market is currently worth $5.83 million AUD and has 2.4% YOY growth. PBCo. and The Whole Foodies cater to low-carb, Difatti authentic gnocchi is gluten-free, and Nutritionist Choice has healthy instant noodles! No matter what diet your customers are following, we’ve got a quick and easy solution to suit their needs. 

Blog Image Meals in Minutes_HB3

Spices and Sauce

8 out of 10 millennials say the quality of food influences their purchasing decision and 68% are willing to pay more. When it comes to pantry staples, high-quality spices and sauces can be transformational to dishes! Delight your customers by serving up a spread of top quality organic, filler-free and all-natural basics such as Sol Ghee, Mingle and Bragg

SHOP THE SHELVES

Love the look of these featured products?

Click on the ‘Meals in Minutes’ banner in our online store to shop the shelves. It’s open 24/7! If you don’t have a wholesale account, you can register for one here.