SWEET OR SALTY SNACKS? AUSTRALIAN CONSUMER PREFERENCES REVEALED!

KNOWING WHAT DRIVES A CONSUMER TO PICK UP ONE SNACK OVER ANOTHER IS VITAL TO STAYING COMPETITIVE IN THE $374 BILLION WORLDWIDE SNACKING INDUSTRY.

More and more Australian’s are skipping lunch for a snack and snacking more often. But what do they really want to snack on?

Australian consumers’ snack choices at a glance*:

  • 96% of Australians say they regularly consume snack food,
  • 63% of Australians prefer snack foods that contained ‘no artificial colours’ or ‘no artificial flavours’,
  • 55% of those who snack opt for ‘low in fat’ choices,
  • 30% of those who snack favour gluten-free snacks,
  • and 62% of Australian consumers opt for chocolate as a sweet snack, ranking second between fresh fruit and a mid-meal sandwich as their go-to snack idea.

Despite their love of chocolate (and fresh fruit), Australian consumers’ tend to prefer savoury snacks over sweet. In an average seven day period, 41% of Australians snack on potato chips, 37% snack on nuts, and 32% snack on savoury biscuits or crackers.

SNACKS THEY CAN’T RESIST

Need to revamp your snack shelves with some fresh new options?

These newcomers are ‘better-for-you’, packed with flavour and tick all the right boxes for healthier grab n’ go snacking ideas!

bennetto-chocolate

Organic Dark Chocolate

Bennetto is an organic, fair-trade, carbon neutral, vegan chocolate range with a high cocoa ratio (60-75%) and no additives. With appealing packaging and competitive price (100g just $5.99 RRP), we challenge you to try and keep this beautifully creamy chocolate on your shelf! Flavours include Intense Dark, Mint and Cocoa Nibs, Orange with Chilli and Toasted Hazelnut.

 

chow-cacao-chocolate

Raw Treats

Chow Cacao handmake raw, vegan, organic, gluten-free, fair-trade chocolate that’s high in magnesium and antioxidants. Made in Byron Bay, it’s stone ground, has a long shelf life and comes with a display box perfect for your shelf or counter.

Available in Creamy Coconut Milk, Dark Crunchy Mint, Dark Orange Almond, Peanut Butter Slab, Smooth Pure Dark and Sour Cherry Coconut.

 

Little-zebra-chocolate-co-carob-buds

Carob Buds

Made in a nut, soy, gluten and dairy-free facility with no added sugar, Little Zebra Food Co. Carob Buds are an indulgent low-GI treat even for those with intolerances, allergies or on special diets.

They are Australian made with organic carob, so they have the ‘chocolate’ taste but without the caffeine or stimulants. The products are also free from theobromine, MSG and palm oil.

Little Zebra Food Co. are the first and only carob manufacturer to use organic avocado oil in place of palm oil.  Available in Coconut, Dark, Mint and Orange.

Little Zebra Food Co. have also launched Dark Chocolate Crunch Buds, made from vegan chocolate with no added sugar and crunchy carob nibs. The buds are available in Coconut, Dark, Mint, and Orange and are free from nuts, soy, dairy, MSG, palm oil and gluten, and come in convenient resealable stand-up pouches!

 

x50-vegetable-chips

X50 Vegetable Chips

According to Roy Morgan research, in an average seven-day period, 41% of Australians snack on potato chips.

X50 Broccoli Chips and the new Sweet Potato Chips in Barbeque, Sea Salt or Spicy, are now available at Unique. Made from real vegetables, they’re the perfect tasty, guilt-free, low-calorie snack.

They’re vacuum fried for crispness and nutrient retention, and in high-demand with health-conscious consumers. The X50 investment in consumer marketing means speedy sales from these salty snacks.

 

gimme-seaweed-snacks

Organic Seaweed Snacks

Complete your GimMe Roasted Seaweed Snack range with the new classic flavour – Olive Oil.

They’re certified organic, GMO-free and made with only three natural ingredients – seaweed, olive oil and sea salt – perfect for health-conscious customers on-the-go.

Available in 10g packs or lunchbox-sized 6 x 5g packs!

Explore these snacks and much more in our online store. If you don’t have an account with us, sign up here!

 

*Neilsen, 2014

Superhero Snacks – New Products Spring 2017

GET YOUR SALES GOING WAM, BAM, POW WITH THESE HERO BRANDS – PUT THEM ON YOUR COUNTER AND WATCH THEM FLY LIKE THE SPEED OF LIGHT!

SUPERFOODS ASSEMBLE!

Blue Dinosaur have assembled a powerful team of tasty Super Bites! Natural ingredients have collided with superfoods to create a bite-sized snack with mega nutrients. You won’t find any villains here – Super Bites are sugar free, soy free, non-GMO, dairy free, gluten free, vegan and paleo! The , eye-catching packaging with counter display ensures your customers get their ‘target acquired’ and impulse buy, buy, buy!

Not New Products - Spring 2017

HOLY NON-GMO POPCORN!

Made from Australian corn, Pop Fiction Popcorn is full of yummy goodness and no baddies – it’s free from artificial colours, flavours, preservatives or gluten. The fun, bold packaging will have your customers saying WOW, and the large share pack will have them saying MINE.

At a marvellously low RRP of just $3.95, they’ll be ‘up, up and away’ as soon as they hit your shelves!

Flavours include kettle-popped Salty Sweet and air-popped Sea Salted.

Hot New Products Spring 2017

MISSION: GLUTEN FREE SUPER SELLER

26 years ago, on the NSW coast, cookies were being carefully constructed with a gluten-free identity. The mission – to tackle tastebuds with their gluten-free goodness, the outcome – Byron Bay Cookies! Known for their soft, cake-like texture, customers will crack-codes to get their hands on them.

The people-pleasing Dotty, Sticky Date & Ginger, Triple Choc Fudge and White Choc Macadamia Cookies are available in counter-ready displays and ready for sales action!
For those who like to share, gluten-free Cookie Bites are also available.

Hot New Products - Spring 2017

NUTRI-PACKED SEAWEED SNACKS

Nutritious GimMe Seaweed Thins have hit the shelves flying! Available in three flavour-packed, gluten-free varieties – Almond Sesame, Sriracha Almond and Toasted Coconut, these certified organic snacks are bursting with health benefits. Each bag is powered with 5g of protein, 6g of fibre + calcium, iron and potassium – and with only 90 calories!

Hot New Products - Spring 2017

 

SUPER VALUE KOMBUCHA

Who needs one hero when you can have three! NEW to team Kombucha Max are Coconut & Lime, Tropical Mango and Turmeric Ginger; these on-trend, refreshing drinks are a super value of just $3.95 RRP. Australia’s first shelf-stable, organic kombucha is made with green tea and naturally packed with active enzymes for happy tummies. Give your customers a healthy option in your grab n’ go fridge – stock up and watch sales soar!

Hot New Products - Spring 2017

IT’S CHOCOLATE, IT’S A SUPPLEMENT… NO, IT’S BOTH!

Two worlds collide, as all-natural Peak Chocolate combines delicious dark chocolate with the power of creatine, BCAAs and caffeine! Engineered to accelerate muscle growth and increase energy levels, this high performance pre-workout chocolate is just what your active customers have been dreaming of.

Available in two convenient sizes, Peak Chocolate’s powerful counter display will drive impulse sales.

Hot New Products - Spring 2017

 

HONEYCOMB PROTEIN – NO NASTIES!

Hit new levels with this honeycomb taste sensation! After sales expectations were smashed as a limited-edition flavour, Protein Supplies Australia has unleashed Honeycomb as a flavour to stay. With all the bad stuff knocked out (even sugar!), this to-die-for new flavour is available across the top-selling natural WPI and vegan PeaPro ranges – in single serve, 500g, 1kg and 3kg packs.

Hot New Products - Spring 2017

SUGAR FREE TREATS

There are two new heroes in Little Zebra Chocolates sugar-free bar range; introducing refreshing Mandarin and a-bit-of-bite Chilli Dark Chocolate – the dark-side has never looked so tempting! Free from sugar, these tasty treats are sweetened with xylitol which has 40% fewer calories than sugar, it assists in neutralising pH level in the mouth and helps keep blood sugar levels stable.

MINI VEGAN CHOCS

From the world’s largest and tastiest vegan chocolate bar, Vego, comes the equally delicious Vegolino Fine Nougat Pralines. Though small, they have the ability to drop the fussiest chocolate fan to their knees! Who knew that the finest fair trade, organic hazelnut chocolate could cause such chocolately-chaos?!

 

Hot New Products - Spring 2017

If you’d like to order any of the new products for spring 2017, you can easily add them to your online order here, or if your not yet a Unique account holder, get started here.

Generating Sales For Every Generation

WITH EACH GENERATION THERE ARE VARYING REASONS FOR WHAT HEALTHY FOODS ARE BOUGHT AND WHY.

While general research suggests that the younger generations are the prime target for health food purchases and are willing to pay more for such foods, it doesn’t mean you throw the towel in on sales from Generation X, Baby Boomers or the Silent Generation.

Learning more about the wants of each generation can help you increase your market knowledge and therefore understand how and what to sell to each target group. Below we’ve taken a closer look at each generation’s purchase decision barriers with healthy food and where they place their importance in the category.

 

GENERATION Z – AGED UNDER 22

30% of Generation Z see healthy food products as very important and 31% are very willing to pay a premium price for them.

BARRIERS
These consumers are not fond of the ‘one-stop-shop’ concept and will shop at several locations for specific goods.

OPPORTUNITIES 
41% are willing to pay a premium for sustainable products and 37% for gluten free products.

TRY THIS
Offer in store tastings of gluten free, sustainable products to get them in store and to increase their purchases, merchandise companion products together.

Generation Z - Products

 

MILLENNIALS – AGED 23-36

Millennials, these are the consumers that are changing food as we know it and driving demand for natural healthy foods. They are willing to pay a premium for such products and their focus is on quality over price.

BARRIERS
This consumer group have a strong need for simplicity and transparency with their food choices.

OPPORTUNITIES 
90% of this group use social media with a third saying it’s their preferred means of communication with a business. This consumer group are particularly interested in specialty foods with specific attributes, such as organic or natural.

TRY THIS
Use social media to create hype around the organic and natural products you stock.

Generation Millennials- Products

 

GENERATION X – AGED 37-51

For Generation X healthy attributes as very important and 50% of these consumers will read the nutritional panel before they purchase.

BARRIERS
74% are not willing to pay a premium for products that offer healthy attributes.

OPPORTUNITIES 
With a third of this group wanting to cook more and 63% of Generation X females express they have a love for cooking, products that nurture this will help break their purchase barriers.

TRY THIS
Host a cooking demonstration using good value, healthy convenience products. Hand out recipe cards and offer a discount on the products used.

Generation X - Products

 

BABY BOOMERS – AGED 52-66

Unlike millennials who are less married to the ‘one-stop-shop’ concept of shopping, Baby Boomers tend to purchase at one store for everything. They’re your big buyers and they’re also loyal.

BARRIERS
A majority (87%) of Baby Boomers don’t shop for premium brands and almost half (49%) shop on price.

OPPORTUNITIES 
They are willing to pay more for foods that are GMO free, have no artificial colours or flavours and are marketed as all natural.

TRY THIS
Create an eye-catching end of aisle display with a variety of quality, trusted, natural and affordable products.

Generation Baby Boomers - Products

 

THE SILENT GENERATION – AGED 67+

Between now and 2050 the number of Australians aged over 65 is expected to more than double and will account for an estimated 25% of the population. So although Millennials may be driving the health food trends, you shouldn’t forget the Silent Generation.

BARRIERS
They don’t see health attributes as important, nor are they willing to pay more for them.

OPPORTUNITIES 
What they do see value in though, are low sugar products. These consumers (33%), along with Baby Boomers (37%) places more importance on sugar-free and low-sugar products than any other consumer group.

TRY THIS
Use wobblers and clear signage to point out sugar free products.

The Silent Generation - Products

For further assistance on point of sale material or tips on attracting consumers contact us or read top tips to get seen, heard and selling.

Sources:
Nielson, 2016.
Forbes, 2015.
Euromonitor, 2016.

Summer Lovin’…Outdoors!

THIS SEASON IS ALL ABOUT ENJOYING THE SUNSHINE, LONG DAYS AND FRESH AIR.

Whether your customers prefer going on a solo run or enjoying the outdoors with good food and great company, they will be coming into your store looking for the hottest products.

To help get your sales sizzling, we’ve identified six types of summer lovin’ customers and the products they will be seeking.

 

THE SUN WORSHIPPER

Hello sunshine means hello sunscreen. A Sun Worshipper’s first stop will be your display of sun protection products.  During summer, place it where it’s easily seen and fill it with an assortment of brands, as well as cosmetics and face lotions that contain UV protection. Some top selling brands in this category include KosmeaWotnot, UV Natural and ECO.

 

Summer products - The Sun Worshipper

THE NATURE LOVER

With the sun shining, what can be better than exploring our great outdoors? This is exactly what your Nature Lover customers will be doing. Help protect them from any nasty bites and stings, and from chemicals like deet. Offer them a selection of natural outdoor protection products from brands like Neeming Australia, Eco Kid, Biologika and Lemon Mytle.

Summer products - The Nature Lover

THE HAPPY HOST 

Think of those people who bring the baguettes to most brunches, the ones who host all the lunches, the pedantic picnic takers and BBQ delight makers. These are your Happy Host customers. Help them to delight their guests by offering a gourmet range of staples from brands like Niulife, Bragg, Mingle,  Forbidden and The Whole Foodies.

Summer products - The Happy Host

THE ON-THE-GO SNACKER

From families to single road trippers, On-the-Go Snackers tend to ‘refuel their tank’ while out and about.  They want something quick, nutritious and tasty. Influence them to impulse buy at the point of purchase by keeping a selection of eye-catching brands like East Bali Cashews, GimMe, Extraordinary Foods, Bounce and Blue Dinosaur near your counter.

Summer products - The On-The-Go Snacker

THE QUICK QUENCHER

With the temperature rising, it’s inevitable that cool, refreshing drink sales will rise. Quick Quencher customers are looking for something to satisfy their tastebuds, while still hydrating and nourishing their bodies. Ensure your fridge is full of a cool, refreshing drink selection to satisfy their needs. Customer love coconut water from Nakula and Merito,  as well as Minor Figures cold pressed coffee, Necta maple water and Kombucha Max green tea kombucha drinks.

 

Summer products - The Quick Quencher

THE ACTIVE SPIRIT 

Those looking to participate in all-things-energetic are your Active Spirit customers. Mountain climbing, surfing, bike riding, these kinds of customers will be pushing their bodies and burning the calories, so offer them a range of products for before, during and after their high energy bursts. CLIF Bar, Protein Supplies Australia and Potes offer energy filled on the go products, while nuun replenishment drink tablets assist with hydration and endurance. For any muscle aches, pains and injuries send customers to Zen Sports Spray from Martin and Pleasance.

Summer products - The Active Spirit

 

We know you’re tough on time – running a business takes a lot! So let us do all we can to help.

With over 30 years in the industry and the support of our dedicated products team constantly tracking national and global trends, trust us to help you order the best, most in-demand products for your seasonal based displays and ask for our suggestions on what products are best suited to your retail environment. It’s as easy as contacting us.

The Naturally Good Expo Exceeds Expectations

ONLY IN ITS SECOND YEAR, THE NATURALLY GOOD EXPO WAS YET AGAIN AN INCREDIBLE SUCCESS!

Over 3,000 people flocked to Sydney’s Royal Hall of Industries to attend Australia’s largest business event for the natural products industry on 1-2 May, 2016.

It brought the latest innovations in natural, organic and healthy products, plus industry experts together to reveal what’s to come in the industry.

Occupying one of the largest stands at the event, Unique was so incredibly proud to have the space to showcase such a huge array of amazing products from hundreds of our brands including CLIF Bar, 2die4 Live Foods, Acure Organics, Alter Eco, Amazing OilsBragg, Blue Dinosaur, Bounce,  Cellfood, Chimes, Comvita, Dr Organic, Dr SuperfoodsEast Bali Cashews, Epic,  Eco Teas, Eden Health Foods, Extraordinary FoodsFood Matters, Gimme, Giovanni, Hope’s ReliefKombucha Max, Monica’s Mixes, My Magic MudNatracareNakula, Natural EvolutionNecta, NTS Health, Protein Supplies Australia, Power Super Foods, ProTingsPure Sports NutritionSchmidt’s, SilvercareSpreyton Fresh,  Teff Tribe, The Chocolate Yogi, Wholesome Chow, Wotnot, Yogi Tea, Zen Matcha Green Tea and lots more!

This year, thanks to dedicated staff
and suppliers, we were lucky enough
to take home the Best Stand Award.

For those who did come and visit the Unique stand, it was fantastic to see you. If you missed it, there’s always next year! With the event organisers promising it will be even bigger and better in 2017, we’ve already secured our spot and just like many that did attend, we can’t wait to do it all again!

 

Mark it on your calendars now, The Naturally Good Expo will be back 4-5 June, 2017 at ICC Sydney, Darling Harbour. You won’t want to miss it!

You can find out all you need to now about next years event here.

Contact us with your photos and feedback – we’d love to hear from you!

Time To Bring Seaweed To The Table

SEAWEED HAS BEEN FAMOUS IN MANY ASIAN COUNTRIES FOR CENTURIES, BUT LONG-GONE ARE THE DAYS THAT IT HIDES UNDER THE SEA FROM THE REST OF THE WORLD.

Thanks to consumers demand for superfoods and lower sodium options, seaweed is finding its way to the limelight in Australia.

This acquired flavour is tantalising more and more taste buds by the day and has been predicted to be the next big superfood.*

Due to its abundance in nutrients, including natural vitamins, minerals and protein, seaweed answers Australian consumers growing voice for naturally functional foods and alternative protein sources.

Also high in antioxidants, antimicrobial, and anti-inflammatory properties, it may help lower cholesterol, reduce blood pressure, or aid in digestion and weight management.

The consumers that know the health benefits behind this up-and-coming superfood are quick to scribble it at the top of their weekly shopping list.

What consumers may not know is how incredibly versatile humble underwater algae is. The first image that seaweed lends its name to is (of course) the Japanese cuisine favourite – sushi, but it offers far more than a stable barrier for rolls of rice.

Among many others, here are the top 3 ways consumers can incorporate seaweed into their diet.

Stash it in their bag for a healthy snack on the go!

Brands like GimMe and Sea Shanti offer thin, crispy and seriously irresistible sheets of roasted and flavoured seaweed in small packet sizes. These make for the perfect product for on-the-go healthy snacking.

Industry experts say that seaweed snacks will need to deliver on flavour in order to be successful and these brands certainly pack a tasty punch in the flavour field!

GimMe, which is highly marketed as a healthy family snack, offers Sea Salt, Sesame, and Teriyaki flavour, as well as Wasabi flavour for the more daring palates. These delicious roasted seaweed snacks are available in 10g sizes or 5g six packs, which are the ideal lunchbox size.

Sea Shanti offers bold flavours such as Chilli, Salt and Vinegar, and their Original, which is a smokey blend of sea salt, sesame and perilla oil. Their Original flavour is particularly popular with children and adults alike.

Packaged in small 10g bags, they are the perfect size for customers to slip into their gym bag, beach bag or desk draw to satisfy their 3pm snack cravings.

Seaweed-Gimme-Sea-Shanty

 

Stir it into smoothies or make seaweed salads!

Nutritionists Choice’s Fine Cut Nori and Wakame Flakes can be added to almost anything. Sprinkling them into smoothies can help customers that don’t necessarily love the distinct flavour of these nutrient rich sea vegetables, yet still obtain the vast health benefits they offer.

On the contrary, if your customers love to experiment and would fall over backwards for a distinctively bold flavoured seaweed, introduce them to Nutritionist Choice’s Natural Seaweed Salad Mix.

This combination of fresh, premium wakame (undaria pinnatifida) and tsunomata (aka,kiiro,shiro,ao) is a great base for a nutrient packed super salad. It’s quick and easy to prepare. Just soak for 5 to 8 minutes and it’s ready to add to their favourite seaweed salad recipe.

Or send them here for some cooking inspiration.

Seaweed-snacks-NutritionistChoice

 

Add it to soups and stir-fries!

It’s not just salads, smoothies and snacks giving this saviour its versatile reputation. If it’s a hearty meal they want – seaweed’s here to save the day, yet again! With its neutral taste and smooth texture, kelp noodles from brands like Gold Mine are the solution to the perfect raw noodle alternative.

They can easily be added to stocks, soups, stir-fries, broths, curries and more. Kelp is naturally high in minerals, low in calories, gluten free and ready to eat straight out of the packet. Customers will love how easy and versatile they are.

There are plenty of kelp noodle dishes for your customers to discover online. Here’s a few recipes to get them started.

Seaweed-snacks-goldmine

 

We can only expect the variations of products and categories in which seaweed is present to continue to expand. Not only is it predicted to become the next big superfood, but has also been labelled the number one nutrition trend of the year.**

So what now? Time to fill your ships, I mean shops with all things seaweedy!

*Mintel, 2016. **Australian Food News, 2016.