NATURALLY GOOD EXPO 2018 – BY THE NUMBERS

Held at the International Convention Centre (ICC) in Darling Harbour, the Naturally Good Expo is Australia’s largest trade show for all natural, organic and healthy products and services.

Each year we attend as a platinum partner to showcase our top sellers to the most influential people in the industry and work to build mutually beneficial connections with retailers and our suppliers. This year we unveiled our biggest stand yet – the largest at the show!

In case you missed it, here’s how our Naturally Good Expo 2018 experience happened – by the numbers!

Naturally-good-expo-2018-clif-bar1

1. ONE CRITICAL PERSON

It takes a whole lot of planning, coordination and project management to transform our original ideas into a real-life masterpiece at the Naturally Good Expo. Thankfully, we have one incredible team that makes all the late nights, early mornings, last minute hiccups and hours spent on emails and phone calls integrate into a seamless, successful event!

While we couldn’t do it without many hands on deck, there is always one person in particular that plays a pivotal role in our Naturally Good experience – our Marketing Executive extraordinaire, Carol. Thank you for all that you do!

2. TWO MAJOR STALL SPACES

This year the Unique stand took up two of the largest sites at the expo. The updated stand was dotted with sampling booths, decorated with hot new products and buzzing with staff, suppliers and retailers – it was a sight to see and the energy was incredible!

3. THREE HOUR PACK DOWN

With the Australian Pharmacy Professional Conference & Trade Exhibition looming the following weekend, most of the team had already returned to the Sunshine Coast by the time the event ended. The staff and suppliers that remained (thank you, East Bali Cashews and Natural Evolution!) packed down the stall in a record time of 3 hours!

Naturally-good-expo-2018-hot-new-products

4. MY MAGIC MUD, UPTON’S NATURALS & MORE!

This year, when it came to sampling and showcasing our amazing product range, the team had a little extra help…

Award-winning international and local creators, innovators and makers of the hottest, must-have health products joined us as part of our ‘Meet the Makers’ event – including  My Magic Mud, Manitoba Harvest and Upton’s Naturals!

Each supplier that joined our stand had the opportunity to promote and sample their products at their very own sampling booth. This allowed the suppliers to strengthen their retailer relationships and cement their place as a leading brand in the health and wellness space. Something we’re beyond proud to help facilitate!

Naturally-good-expo-2018-clif-bar

5. FIVE HUNDRED HEALTH PRODUCTS AND GOODIE BAGS

The stand was full to the brim with more than 500 natural health and wellness products on display! Plus, we handed out 500+ goodie bags to industry influencers, retail leaders, and key stakeholders filled with:

6. SIX MONTHS PREP TIME

The entire event took our team, Carol in particular, a grand total of six months to prepare for. From supporting the Naturally Good Expo team with our Platinum Partner duties, to coordinating stock, and logistics of the stand set up and staff involved, there was so much to be done and we couldn’t be prouder of our team and what they’ve achieved!

7. SEVEN THOUSAND ATTENDEES

Across two huge days, we served up thousands of product samples to 7000+ health-focused expo attendees – also known as a lot of chopping!

Sampling allowed retailers and industry leaders to gain better insights into the suppliers products, build stronger connections, learn the backstory, and discover what niche the product can fill in their stores. It’s a super important step towards long-term success in stores!

Naturally-good-expo-2018-manitoba-harvest

8. MORE THAN EIGHTY HOT NEW PRODUCTS LAUNCHED

An entire section of our stand was dedicated to over 80 hot new products launched at the expo! Brands included:

9. NINE HOUR SET UP

While the pack down was somewhat of a breeze, Rome wasn’t certainly not built overnight. Our largest stand ever took a whole lot of teamwork and around nine hours to set it all up!

10. TEN HUGE PALLETS DELIVERED

That nine hours of set up involved the unpacking and merchandising of 10 full pallets of product, equipment and stall materials!

Despite the whirlwind nature of the actual event, we put our time and effort into these events to support our suppliers, build and strengthen our retailer relationships and meet new faces along the way. We couldn’t do what we do without their support and for that, we’re always grateful!

If you missed out this time, don’t worry, we can’t wait to do it all again, so we’ll see you next year!

Glowing Skincare Sales – New Products Spring 2017

THE GLOBAL NATURAL AND ORGANIC BEAUTY MARKET IS EXPECTED TO REACH AUD$28 BILLION BY 2024, WITH SKINCARE EXPECTED TO BE THE MOST ATTRACTIVE SEGMENT. FROM CHARCOAL TO TURMERIC AND EVEN GOLD, STOCK YOUR SHELVES WITH THE LATEST MUST-HAVES AND BOOST SKINCARE SALES!

GOLDEN BEAUTY TO GO

New Active Gold Perfecting Eye Masks from 24k Goddess are conquering the beauty-to-go trend, creating a cult-like following with luxe branding and global-wide marketing.
Made with 100% natural, quality ingredients like gold nanoparticles, these single-use masks are vegan friendly and available in an eye-catching display. Pop them on your counter or in your beauty aisle for glowing sales!

Hot New Products - Spring 2017

CHARCOAL BAR

Made with only five natural ingredients, Charcoal Me Facial Cleansing Bar deeply cleans, gently exfoliates and removes make up in one go.
Customers will love that the bar is vegan friendly and has plastic-free packaging. They can now get the benefits of on-trend activated coconut charcoal daily, without the mess!

Hot New Products - Spring 2017

TURMERIC FACEMASK

Golden Grind has tapped into the skincare category with their new Dry Turmeric Face Mask. 100% natural and vegan, the mask combines antioxidant-filled turmeric, exfoliating sandalwood, detoxing fullers earth clay, anti-bacterial organic orange and hyaluronic acid. It’s effective for all skin types!
Hot New Products - Spring 2017

VEGAN LIPSTICK

Neek have added two lipstick shades, Kiss Me Kiss Me and Mystify. Both are packaged in eco-friendly materials and made with no synthetic ingredients on a base of jojoba oil, avocado oil and shea butter! The beautiful display stand has also been updated and now features eight lip-luscious shades.

Hot New Products - Spring 2017

LOVE MORE MAGNESIUM

LUVIN LIFE Magnesium Flakes are now available in a 2kg size – enough for 10 baths! Stock up and help relax your customers’ tired muscles and soften their skin.

MIND & BODY BATH BLENDS

EVODIA Epzen Magnesium Bath Crystals combine the benefits of aromatherapy, mineral soaks and magnesium in a range of delightful bath blends. At just $10.95 RRP, the new varieties include Escape, Indulge or Uplift.

Hot New Products - Spring 2017

THREE IN ONE BODY CARE

Everyone offers natural body care made for every day, every budget and every body. Each 3-in-1 product is free from GMOs, synthetic fragrance, cruelty, gluten and made with plant extracts and pure essential oils.

Everyone 3-in-1 Soaps:
1. Shampoo
2. Shower gel
3. Bubble bath

Everyone 3-in-1 Lotions:
1. Face moisturiser
2. Body lotion
3. Hand lotion

Packaged in recyclable bottles, they’ll be as gentle on your customers as they are on the planet.

The 3-in-1 products are a huge favourite from the US, with SPINS recording 29.2% unit growth from July 2016- July 2017. Now available in Australia, expect sales to be strong.

Hot New Products - Spring 2017

CREAMY WASH + CLEAR SKIN

Dr Organic have launched ten new products, made with popular, effective and on-trend organic ingredients.

The Dr Organic Skin Clear range is a targeted treatment for oily and problem skin and is enriched with natural fruit acids, salicylic acid, organic tea tree and organic grapefruit.

Skin Clear products are 5-in-1 formulas:
• Oil and shine control
• Are anti-blemish
• Reduce pore size
• Enhance clearer skin
• Reduce redness

The Creamy Face Washes are enriched with oils and extracts. Customers can choose which best suits their skin type: Aloe Vera, Moroccan Argan Oil, Rose Otto or Organic Manuka Honey.

Hot New Products - Spring 2017

SAFE SUN TAN

Wotnot’s Natural Self-Tan Lotion in Medium Golden, features a blend of organic ingredients including Australian certified organic kakadu plum, camellia oil and aloe vera. It nourishes your customer’s skin, while developing a natural, streak-free and toxin-free tan. For best results, ensure your customers apply the lotion with the new silky Tan Application Mitt.

Plus the new Face Sunscreen protects, brightens, primes and moisturises – all in one. Read more about it here.

Hot New Products - Spring 2017

ORGANIC COTTON WIPES

Simply Gentle Organic have used the purest of materials to create the new 3-in-1 Cosmetic Wipes. They are dermatologically tested to allow customers to safely and effectively cleanse, tone and moisturise with one easy wipe. They’ve also added Cotton Cloths to the range. Made with 100% organic and biodegradable cotton, they can be used wet or dry and are perfect for sensitive skin.

Hot New Products - Spring 2017

If you’d like to order any of the new products for spring 2017, you can easily add them to your online order here, or if your not yet a Unique account holder, get started here.

Turmeric – It’s Worth Its Weight in Gold

TURMERIC HAS BOUNDED BEYOND BEING JUST A SPICE THAT ‘MAKES’ A CURRY, AS THE WORLD CATCHES ONTO ITS SEEMINGLY ENDLESS POSITIVE ATTRIBUTES.

According to google statistics, turmeric’s spotlight is brightening exponentially. Searches increased 56 percent between November 2015 and January 2016.

More and more people are looking into turmeric and are interested in discovering the benefits it offers the body.

The turmeric market is mainly driven by pharmaceutical and food categories with cosmetics following in third. A report conducted by Grand View Research (2016) identified that this humble spice has a big future ahead. The market is expected to witness high growth from 2016 through to 2022.

You can see the growth already happening with the sudden increase in brands that offer products with the golden ingredient – turmeric!

WHY THE GOLDEN SPICE IS TURNING HEADS
The benefits and uses of turmeric go on and on, but there are certain key selling points that are particularly radiating through to consumers. What are they? Thanks to the naturally occurring chemical compound called ‘curcumin’ found in turmeric, the golden spice offers medicinal properties such as anti-inflammatory and antioxidant properties.

The global curcumin market is expected
to reach USD $94.3 million by 2022,
according to Grand View Research (2016).

Some studies report that the anti-inflammatory and antioxidant properties that curcumin holds helps:

– Reduce inflammation and joint pain
– Accelerate wound-healing
– Potentially reduce effects of heart illnesses
– Provide therapeutic effects against certain illnesses
– Provide therapeutic effects for problem skin
– Aid with stomach problems, allergies, diarrhoea, heartburn, flatulence, bloating, liver ailments and more.

You can read more about this here.

WHAT’S PUSHING DEMAND?
Besides the obverse increased transparency of the spice’s benefits, Australians escalating interest in health is driving turmeric’s growth.
People don’t just want the spice; they also want what it symbolises.

With this spice they see transparency, health and a prevention product.

The golden spice perfectly reflects Australian consumers’ desires to be more health conscious, which is part of the growth that the healthy food product category is experiencing.

Euromonitor has estimated that global sales of healthy food products will reach USD$1 trillion in 2017. On top of wanting healthier choices, consumers say they’ll pay more for them.

The Nielsen’s 2015 Global Health & Wellness Survey identified that 88% are willing to pay extra for healthy food products. This is true from Generation Z to
Baby Boomers.

Forbes has clearly outlined this shift in consumers’ eating habits in this article.

With demand clearly identified and growth forecast far into the future, now’s the time to get turmeric into your store. But what brands and products should you stock in your store?

Pure Food Essentials, Alchemy, Golden Grind and Takka Turmeric are four brands that are on-trend, high quality and in-demand. While each of these brands use the golden spice as their hero ingredient, they all have clear unique selling points that also differentiate each from one another.

PURE FOOD ESSENTIALS
Pure Food Essentials supplies certified organic turmeric sourced from the rich, fertile mountains of Northern India. Consumers love the high quality and
generous size.

What they also offer is an oral dietary supplement – Turmeric Plus. The product is formulated as a liquid extract of the spice to enhance absorption of curcumin and allow consumers to more effectively gain its health benefits.

Pure Food Essentials

ALCHEMY
Golden Turmeric Elixir from Alchemy provides a burst of flavour and goodness. The all-natural blend combines turmeric, ginger, black pepper, cinnamon and organic vanilla to create an aromatic, antioxidant filled mixture. It can be added to any milk or mylk to create a healthy drink hot or cold.

Alchemy

GOLDEN GRIND
Trendy – this is the word that best describes Golden Grind. Not only do they fill their golden latte powders with on-trend ingredients, they have excellent marketing and eye-catching packaging which attracts a huge following.

They blend at least 60% of their natural, unmodified turmeric with 5% active curcumin into every packet. This brand is all about innovation, so they’ve gone beyond the classic and also offer a Chilli and Coconut Cacao turmeric golden latte powders.

Golden Grind is completely sugar free, vegan and is made with organic ingredients.

Golden Grind

TAKA TURMERIC
Taka Turmeric have crafted synergistic blends of turmeric, coconut and spices to bring consumers a treasure chest of taste sensations over-flowing with healthy ingredients. They’ve created a golden latte, a golden tea and even a golden smoothie blend.

These instant drinks are free of artificial additives, sweeteners, dairy and caffeine and are made with all natural ingredients, including certified organic Turmeric.

 

Tukka Turmeric

 

We can help you get these and 1000’s of other on-trend products onto your shelves and selling fast. Speak to our sales team and they’ll happily help with any of your queries.