Guest Blog: Healthy Hair with Giovanni

Natural Beauty Expert croppedBELINDA HUGHES IS A PROFESSIONAL BEAUTY THERAPIST, BUSINESS OWNER, BRAND MANAGER, TRAINER AND RESPECTED BLOGGER.

Her passion for toxic-free beauty products, health and wellbeing saw her launch Natural Beauty Expert in 2013. With a wealth of experience and knowledge behind her, Belinda influences consumers by writing about the best natural products on the market. Take a read of what she’s telling customers about Giovanni.

As a beauty editor lots of products come across my desk. It’s a pleasant surprise when I come across one that ticks all the natural beauty boxes AND performs well on the hair!

Because of the fickle nature of formulations, hair care has always struggled in the natural market. Getting the performance to match traditional products has
been tricky.

Giovanni Hair Care has a Rule of Balance; make each product as pure and natural as humanly possible without sacrificing exceptional product performance. New innovative ingredients like Argan oil and Brazilian Phyto-Keratin (found in Giovanni 2Chic Ultra-Sleek products) have really helped natural hair care come along in leaps and bounds.

SO WHAT DOES MOROCCAN ARGAN OIL HAVE TO DO WITH IT?

Produced from a Moroccan Argan tree, this natural oil is high in vitamin E, fatty acids and antioxidants, often dubbed as ‘liquid gold’. Benefits of using the oil on hair include, smoothness, split ends treatment, healthy growth and strengthening. Restoring the softness and shine of hair without the irritation of synthetic chemicals is what makes this oil so popular.

Moroccan Argan oil benefits:
• Derived from the seeds of Moroccan Argan fruit
• An excellent source of Vitamin E and Omega 3, 6 & 9 Fatty Acids – essential nutrients for healthy hair & skin
• Its antioxidant power helps combat damaging free radicals that can speed the aging process

AND WHAT ABOUT BRAZILIAN PHYTO-KERATIN? 

Brazilian Phyto-Keratin is a protein blend that effectively brings shine and bounce to hair. Blending amino acids from plants makes the Brazilian Phyto-Keratin, which increases the natural amino acids found in hair. This increase in amino acids will help your customers’ hair naturally maintain the moisture balance of the hair and will keep it moist and supple. The result is strong hair, resistant to environmental elements like the sun, wind or extreme temperature changes helping hair to recover its strength, elasticity and moisture.

Brazilian Phyto-Keratin benefits:
• A plant protein derived from Brazillian Cocoa (Guarana) that is high in nutrients vital to hair & skin health
• Penetrates hair & skin to deliver moisture as well as its ability to retain moisture
• Rich in amino acids that are the building blocks of healthy hair & skin

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When you feel the Giovanni 2Chic Ultra-Sleek shampoo and conditioner, they have a beautiful thick texture that holds onto the hair, no wonder it’s so popular in the US, in fact Giovanni’s the top selling natural hair care brand.

The Giovanni philosophy is to make each product as pure and natural as possible, without sacrificing exceptional product performance. They have definitely achieved this with the 2Chic range.

If you’re looking for a performing hair care system to recommend to your customers, I wouldn’t look any further. Top points from the Natural Beauty Expert.

Alaffia directly helps West African communities

ALAFFIA DIRECTLY HELPS WEST AFRICAN COMMUNITIES BECOME SELF-SUSTAINABLE BY FAIRLY TRADING INDIGENOUS RESOURCES.

Founder Olowo-n’djo Tchala was inspired to start Alaffia by his mother, who represents the story and the struggle of most women in West Africa. As an orphaned child, she was sent from Togo to neighbouring Benin, where she lived with a family as their indentured servant in exchange for food and a place to sleep. As a young woman, she returned to Togo, married and gave birth to eight children. While she never set foot in a school or had access to education, she thrived as a mother and entrepreneur, cultivating her own vegetable farm to feed her family and earn an income. Having experienced the challenges of providing for a family alongside his mother, Olowo-n’djo says,

“I understand what poverty is and how it is for a poor mother to raise a family in those situations. So, you see, I can’t know what I know is happening in Togo and not do anything.”

Whilst individual woman are empowered through their participation in Alaffia’s cooperatives, Olowo-n’djo strongly believes in empowering whole communities. Alaffia’s revenue directly funds community projects in central Togo to alleviate poverty and advance gender equality by tackling barriers such as exclusion from education, maternal deaths and environmental degradation.

In 1996, Olowo-n’djo met his now-wife Rose, who was visiting Kaboli as a Peace Corps volunteer to educate farmers on sustainable farming. Two years later he joined Rose in the United States, learnt English and, in 2004, earned a Bachelor of Science in Organisational Studies with emphasis on Global Economic Systems. His studies reinforced his suspicion that for Africa to rise out of poverty her people had to lead themselves, rather than rely on the World Bank or other instructions. In 2003 Olowo-n’djo decided the urgency of reducing poverty could not wait any longer, so he and Rose founded Alaffia.

The Alaffia range has expanded significantly during the last 12 years and now includes top-selling Everyday Shea, Everyday Coconut and African Black Soap.

Discover the new Alaffia products online now.

ACURE – It’s Natural, It Works.

IT WAS ACURE ORGANICS CO-FOUNDER KRISTY GUERRA’S FIGHT TO HELP HER GRANDMOTHER IN HER DECADE-LONG BATTLE WITH CANCER THAT INSPIRED HER TO START THE INDUSTRY-LEADING SKINCARE COMPANY.

During this journey, Kristy found growing evidence of the correlation between chemical cosmetic ingredients and various health concerns. Kristy’s search for natural, effective alternatives in the skin care industry inspired her to start ACURE.

Jon and Kristy Guerra founded ACURE Organics on sustainable principles to provide the highest-quality, natural, certified organic and fair trade personal care products.

“I founded ACURE Organics as a way to honour my grandmother. I wanted to help raise money for breast cancer research and awareness, while also providing healthy products that promote healthier living and a greener planet.”

ACURE CEO and formulator Jon worked in the natural personal care industry for more than 17 years in product formulation and development, before Kristy convinced him he should be doing it for himself. Kristy has extensive experience in digital marketing, branding strategy, graphic design and copyrighting through her career working with a leading digital marketing firm in New York.

Kristy’s dirty secret is that she could not give up her conventional chemical salon shampoo chock full of nasty ingredients, which put Jon on a quest to create natural hair care that rivalled conventional in performance. ACURE’s top-selling hair care is the result. This was the birth of their mantra “It’s not enough to be natural, it also has to work.”

Jon and Kristy believe in pursuing a triple bottom line, whereby people and planet are just as important as profit.

Sustainability is entrenched into company culture and impacts every decision, including their achievement of becoming 100 percent carbon neutral through planting over 20,000 trees and the use of renewable energy. All products are 100 percent biodegradable; cardboard cartons are Rainforest Alliance Certified and bottles are recycled HDPE, PET or glass.

ACURE is a proud supporter of the Farmland Trust, which works to convert conventional farmland into certified organic farms and also sponsors small organic farmers in Panama and Costa Rica with microloans. ACURE donates all lip balm profits to breast cancer research; every body lotion sold plants a tree through Trees for the Future; and ten cents from every hair care unit sold goes to Water.org.
ACURE products are just like supplements for the skin, formulated using the same powerful nutrients you would eat to fuel the skin through nutrition-based skincare. Innovative plant stem cell technology is utilised to amplify the benefits up to 1000 times their natural bioavailability.