BELINDA HUGHES IS A PROFESSIONAL BEAUTY THERAPIST, BUSINESS OWNER, BRAND MANAGER, TRAINER AND RESPECTED BLOGGER.
Her passion for toxic-free beauty products, health and wellbeing saw her launch Natural Beauty Expert in 2013. With a wealth of experience and knowledge behind her, Belinda influences consumers by writing about the best natural products on the market. Take a read of what she’s telling customers about Giovanni.
As a beauty editor lots of products come across my desk. It’s a pleasant surprise when I come across one that ticks all the natural beauty boxes AND performs well on the hair!
Because of the fickle nature of formulations, hair care has always struggled in the natural market. Getting the performance to match traditional products has
Giovanni Hair Care has a Rule of Balance; make each product as pure and natural as humanly possible without sacrificing exceptional product performance. New innovative ingredients like Argan oil and Brazilian Phyto-Keratin (found in Giovanni 2Chic Ultra-Sleek products) have really helped natural hair care come along in leaps and bounds.
SO WHAT DOES MOROCCAN ARGAN OIL HAVE TO DO WITH IT?
Produced from a Moroccan Argan tree, this natural oil is high in vitamin E, fatty acids and antioxidants, often dubbed as ‘liquid gold’. Benefits of using the oil on hair include, smoothness, split ends treatment, healthy growth and strengthening. Restoring the softness and shine of hair without the irritation of synthetic chemicals is what makes this oil so popular.
Moroccan Argan oil benefits:
• Derived from the seeds of Moroccan Argan fruit
• An excellent source of Vitamin E and Omega 3, 6 & 9 Fatty Acids – essential nutrients for healthy hair & skin
• Its antioxidant power helps combat damaging free radicals that can speed the aging process
AND WHAT ABOUT BRAZILIAN PHYTO-KERATIN?
Brazilian Phyto-Keratin is a protein blend that effectively brings shine and bounce to hair. Blending amino acids from plants makes the Brazilian Phyto-Keratin, which increases the natural amino acids found in hair. This increase in amino acids will help your customers’ hair naturally maintain the moisture balance of the hair and will keep it moist and supple. The result is strong hair, resistant to environmental elements like the sun, wind or extreme temperature changes helping hair to recover its strength, elasticity and moisture.
Brazilian Phyto-Keratin benefits:
• A plant protein derived from Brazillian Cocoa (Guarana) that is high in nutrients vital to hair & skin health
• Penetrates hair & skin to deliver moisture as well as its ability to retain moisture
• Rich in amino acids that are the building blocks of healthy hair & skin
When you feel the Giovanni 2Chic Ultra-Sleek shampoo and conditioner, they have a beautiful thick texture that holds onto the hair, no wonder it’s so popular in the US, in fact Giovanni’s the top selling natural hair care brand.
The Giovanni philosophy is to make each product as pure and natural as possible, without sacrificing exceptional product performance. They have definitely achieved this with the 2Chic range.
If you’re looking for a performing hair care system to recommend to your customers, I wouldn’t look any further. Top points from the Natural Beauty Expert.