THE POWER OF INFLUENCER MARKETING TO SKYROCKET YOUR BRAND

Do you ever feel like influencer marketing is a bit of a mystery? It seems like everyone is doing it, but does that mean you should too? And if you do decide to give it a go, how do you know what’s going to work?

Part of the joy in what we do is seeing brands and retailers grow through clever marketing and connecting with their target audience. Working with influencers can be a critical element of this. If you’re thinking about dipping your toe in the influencer marketing pool, there’s a few things you need to know first.

WHY INFLUENCER MARKETING?

Over the last few years, influencer marketing has really taken off. According to Statista, it’s a market that has doubled in size since 2019, now with a value of more than AUD $19 billion. Given that there are now 4.48 billion people around the world who use social media, it’s no surprise that marketing has evolved to meet consumers where they are.

The 2021 Influencer Marketing Benchmark Report revealed that:

  • 90% of respondents agree that influencer marketing is an effective form of marketing.
  • 72% of respondents believe that the customers who find them through influencer marketing are of a higher quality than those they get from other types of marketing. 

In terms of results, one study found that, depending on the type of content, influencers can help with brand awareness, education and purchasing decisions.

Influencer marketing success

INFLUENCER MARKETING SUCCESSES

Many brands and retailers have seen great success from influencer collaborations. You’ve probably heard of brands that have sold out in minutes or seen their social following grow exponentially after an influencer who has shared their product.

Not every influencer collaboration is going to have those kinds of blow your socks off results, but by crafting a strategic approach you can have great success like these brands have:

Happy Way has more than 300,000 followers on social media. They work with “Happy Way fan-girls” including Ashy Bines and Sophie Guidolin who they credit with using their platforms to spread the Happy Way message. These influencers have huge followings and are absolutely aligned with the Happy Way values. They share recipes, new product announcements and an infectious love for the Happy Way brand. 

When TikTokker Emily Mariko shared her leftover salmon recipe and used gimMe Roasted Seaweed Snacks, sales went through the roof. The video went viral with more than 12 million views and her following grew from just over 200k followers to now more than 7.5 million. But more than that, Instacart reported a 100% increase in orders that contained the two key ingredients – salmon and dried seaweed.

Laura Henshaw and Hannah Furst are two of the influencers that TOM Organic partner with to promote their feminine care range. Henshaw is the ambassador for the brand and she features in promotional campaigns as well as sharing products and brand news on her own channels. TOM Organic also leverages their influencer relationships to share their stories and break down stigma around period related topics. 

For CLIF Bar, their approach is a little different. As a brand built by athletes for athletes, their ambassadors are all sports stars that align with their value of providing energy for any moment.

CREATING VALUABLE INFLUENCER COLLABS

Influencer collabs aren’t a one size fits all approach. The path you take depends on your goals and the influencer(s) you’re working with. 

Influencer partnerships can result in more content for your brand and general awareness around what you do. They can help you tap into new markets and drive foot traffic, online traffic and sales. As a retailer, you can also leverage the influencer collabs of the brands you stock. Share them on social media, mention them in your eDMs or even create collateral in store to highlight the partnership. 

If you’re working directly with influencers, here are a few ideas to make the most of the relationship:

  • Invite your influencers to new store openings to increase awareness of new locations.
  • Interview your influencers for blogs to share on your website or social media posts. Include questions about their favourite brands in your range. 
  • Use the content your influencers create across your own social media channels. 
  • Offer a discount code for your influencers to share with their followers to drive sales. 

Most of all, it’s important to remember that authenticity matters. Influencers that align with your brand and that have a trusting relationship with their followers will get the best results. This is particularly important in the natural health industry. Influencers who make incorrect claims about a product or who don’t share the same values as your brand can do more harm than good.

GROW YOUR BRAND WITH UNIQUE

Influencers can skyrocket your brand… and so can stocking the best natural health products on the market. At Unique Health Products, we’re proud to distribute hundreds of incredible brands that produce natural, organic, fair trade and eco-friendly products. You can order online, anytime in our online shop or call our friendly sales team on 1800 787 904 If you’re a new Unique Health Products customer, you can register your account here.

THE POWER OF PROTEIN

If you want to muscle in on the AUD $25 billion* protein supplements market to power up your sales, now is the time to do it.

Why? Never have consumers been more conscious of the importance of healthy habits and they are turning to protein powders for muscle recovery, to improve performance and to hit their daily nutritional requirements.

In particular, the demand for natural and vegan alternatives, such as pea, hemp and rice protein is on the rise thanks to an increase in conscious consumers and the growing market of plant-based devotees. Give your sales a healthy boost with these top-selling, natural, plant-based options.

NATURAL AND ORGANIC

With a flavour akin to vanilla ice cream, the all-natural Vanilla Happy Way Pea Protein Powder combines plant-based pea protein with a superfood blend of vitamins and minerals. It is vegan, non-GMO and free from gluten and dairy.

PROTEIN ON THE GO

Designed with ease in mind, the Happy Way Shaker is compact with a slim grip. 100% leakproof and free from BPA and DEHP, it’s designed to be durable and can be stored in the freezer, heated in the microwave and washed in the dishwasher. Available in pink, yellow and blue.

ORGANIC HEMP

Free from grains and dairy, with a creamy texture and natural, mild taste, Essential Hemp Organic Hemp Gold Protein contains 20g of protein per serve. It has a complete amino acid profile, is gut friendly, easy to digest and is ACO Certified Organic.

RAW VEGAN PROTEIN

Boasting 98.2% absorption and a complete amino acid profile, Eden Healthfoods Ultimate Protein Sprouted Brown Rice Chocolate has a smooth, non-gritty texture for easy mixability. The delicious taste comes from organic cocoa with no artificial flavour extracts added.

PREGNANCY PROTEIN

Catering to a gap in the market for tailored, vegan pregnancy protein, Amazonia Raw Protein Pregnancy Plus is a nourishing formula that supports both mum and bub through every stage of conception, pregnancy and nursing.

AUSTRALIAN GROWN

Australian Grown EM Wholefoods Hemp Protein is a complete protein, with all nine essential amino acids. Produced from the whole hemp seed, it is naturally packed with minerals, omega-3 and omega-6 fats and fibre.

PROTEIN SAMPLER

Containing eight of the classic Macro Mike Peanut Plant Protein flavours, the Sample Pack is the perfect way for consumers to find their new favourite protein flavour. The rich and full-bodied flavours are easy to mix offering a smooth, creamy and indulgent addition to baking, smoothies or shakes. Each flavour contains a good source of fibre and essential amino acids, making it easy for consumers to feel full for longer and meet their daily macros.

ON-TREND INGREDIENTS

Macro Mike’s in-demand range of Premium Almond Proteins has undergone a new and improved re-formulation. The top-selling Salted Caramel in the range is packed with premium ingredients including probiotics and B vitamins. Made with Californian grown almonds and Australian grown Faba Bean protein, it is sweetened with coconut flower nectar and monk fruit for a moreish, sweet and slightly salty flavour hit.

DIGESTIVE SUPPORT

Made with brown rice organic protein and green banana resistant starch multi-fibre, Natural Evolution’s Vanilla Vegan Protein Multi-Fibre provides total digestive support. It is high in essential minerals and completely natural and plant based.

HEALTHY GUT BLEND

One of the original Botanika Blends Plant Protein flavours, the decadent Cacao Hazelnut is still just as popular today. Containing organic ingredients along with digestive enzymes and prebiotics, the Australian-made formula combines on-trend functionality with delicious flavour.

WORKOUT RECOVERY

Flavoured with real vanilla bean, the Protein Supplies Australia WPI (Whey Protein Isolate) Vanilla Bean is a fast-release protein free from fillers and unnecessary additives. It is instant mixing and absorbs quickly, ideal for post-workout recovery.

SHAKE IT

The Multi-Compartment Shaker from Protein Supplies Australia has a cup, segmented pill and powder storage section plus a strainer to make it easy to mix protein on the run. Made from BPA-free plastic it is also 100% leakproof and dishwasher friendly.

SHOP PROTEIN

Keep your shelves stocked with the best trending products from Unique Health Products. You can shop online 24/7 or call our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.

Sources: *Grand View Research, 2021.

3 NATURAL PRODUCT PACKAGING TRENDS

Packaging matters. It’s often the first impression a customer will have of a product. And it can mean the difference between a product flying off the shelves… or a hidden gem sitting stagnant.

Understanding the trends in natural product packaging can help you to merchandise your store to maximise the sales opportunity. We share our insights into what’s hot in natural product packaging and why it matters to you. 

Colourful natural product packaging

GREEN… AND RED AND PINK AND BLUE…

Traditionally when people think of natural product packaging, they think green and brown. How else will people know a product is natural if the packaging isn’t green or brown?

The industry and its consumers have come a long way. Consumers are more sophisticated and educated about the benefits of natural health products. The evolution of natural product packaging reflects this shift.

Amazing Oils is one of the latest natural health brands to modernise their packaging with a bright and bold new look. Featuring colour blocks of red, blue and purple, the packaging is easy to read and presents a streamlined look on the shelf.

As you browse the shelves of our online shop, you’ll see other brands such as Ethique, Happy Way and Eden Healthfoods that are all embracing the rainbow as leaders in the industry.

With more and more retail stores moving towards the integration of natural health products alongside non-health products, including major grocery chains such as Coles, this packaging trend only serves to help natural products stand out more on shelves, boosting your sales in the process.

Health claims on natural product packaging

CALLING OUT HEALTH AND NATURAL CLAIMS

If an objection to integration is “how will people be able to identify natural health products if they are scattered through the aisles?” The answer is in the packaging.

Despite their ability to now blend somewhat seamlessly into the shelves alongside regular grocery or beauty products, natural products have a powerful tool in their arsenal. And they’re not afraid to use it.

That is, they can use their packaging to be clear about their ingredients, sustainability or natural health claims.

The packaging of ACURE skin and hair care products is simple and clean. The colour block design draws the eye of the consumer… and then they see the words “100% vegan”. Right on the front of the packaging. 

It’s a similar case for Keto Naturals. While the name of the brand does give away the keto-friendly nature of the products, the front of the packaging showcases the benefits of the products – keto and paleo friendly, vegan and gluten free among them. 

Macro Mike is another example of a brand that doesn’t hesitate to use prime real estate on packaging to highlight the gut-friendly, 100% natural, plant-based benefits (just to name a few) of their products.

The rising number of vegans and consumers who care about what’s inside the products they buy are looking for these claims. 

Sustainable natural product packaging

THE SUSTAINABILITY OF THE PACKAGING

According to the Trivium Packaging 2021 Global Buying Green Report, the sustainability of product packaging is a huge concern for consumers.

The report found that:

  • 54% of consumers factor the sustainability of product packaging into their buying decisions
  • 52% of consumers actively seek information on the sustainability of product packaging 
  • 73% of consumers are willing to dig deeper into their pockets to pay more for eco-friendly packaging

This is where natural product packaging has the upper hand. Like the recycled plastic packaging of Koala Eco. Or the compostable packaging of Ethique. Or the recycled cardboard tubes that house the PATCH bandages. 

Brands in the natural health industry have been considering and innovating the sustainability of their packaging for many years. This is a trend that has been driven by conscious brands answering to consumer demand. 

STOCK YOUR SHELVES WITH TREND NATURAL HEALTH PRODUCTS

At Unique Health Products we stock some of the biggest natural health brands in Australia. We are proud of the innovation and leading market position of our brands and the way they drive natural product packaging trends. 

You can purchase from hundreds of brands online with us 24/7, or call our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.

CAPITALISE ON SNACKIFICATION WITH HEALTHY SNACK BARS

Consumer demand for healthy convenience is driving growth in the snack bar category with plant-based bars leading the charge.

According to Mordor Intelligence, the Australian snack bar market is forecasted to reach $760 million USD by 2024.

With no clear market leader, retail success relies on a robust and diverse range that meets the various needs of today’s modern consumer – with demand for convenience and nutrition being the leading purchase driver.

Changing modern lifestyles with the consumption of smaller meals, is further leading to increased snack consumption, propelling the demand for snack bars. Product development with new flavours and trending functional ingredients, like turmeric, hemp and ginger also factors in the growth.

Top sellers feature claims like organic ingredients, gluten free, dairy free, paleo, raw and no artificial ingredients. Good fats are also in demand, partially fuelled by the keto diet craze. Snacks bars featuring hemp seeds and oil get a big tick with consumers for their high bioavailable protein and functional benefits.

Millennials make up the majority of snack bar customers, particularly for breakfast bars. Modern schedules are leaving millennials extremely time-conscious, hence the rise of the grab n’ go breakfast trend. Similar grab n’ go patterns are emerging with lunch choices, as lunch breaks are getting shorter for many working Australians.

Consumers want snack bars that compliment today’s diet trends, with the main three selling points being low carb, healthy fats and high protein.

Sports bars, including high protein and energy bars are very important with more Australians hitting gyms and fitness clubs and living healthy active lifestyles. The sports bars segment of the sport and diet grocery category grew by almost 8% over the last year and was the largest segment of the overall category in grocery.

According to Mordor Intelligence, trial and destination are key for a retailer to unlock the potential of the sports bars segment, whereas the demand for cereal bars comes from their properties related to functionality and health.

While parents aren’t the primary consumer group, according to Mordor Intelligence, almost half of all parents who purchase snack bars prefer to see “all natural” and “quality and easily recognisable ingredients” when choosing products.

Take advantage of consumer demand, and ensure your shelves are stocked with a snack bar collection to suit all tastes! Find all of the below on-trend bars and more in our online store! You can place and order 24/7 or give our friendly sales team a call on 1800 787 904! If you haven’t yet registered with us, you can do so here

CapitaliseON-snackification -healthy-food-bars2

THE POWER OF INFLUENCE: THE AMBASSADORS DRIVING MAJOR SALES AND A MASS SOCIAL FOLLOWING FOR HAPPY WAY

When your marketing strategy heavily falls upon conquering the realm of Instagram, it’s a no-brainer that a critical step to business growth is fostering mutually beneficial relationships with very influential ambassadors. Enter Exhibit A, Happy Way. 

The creative, innovative team behind this natural lifestyle supplement company knows a thing or two about social media. Harnessing the power of social media and building strong, long-term relationships with likeminded influencers, Happy Way have seen their Instagram following grow to 163,000+. They also have a 50k strong following on their Facebook page.

Their diverse range consists of grass-fed whey protein powders, vegan protein powders, fat burners, BCAAs and greens powders, and kids snack bars. Using only the finest quality, natural ingredients, and crafted with superfoods known to support busy women, the range makes healthy living that little bit easier and a whole lot more fun. 

Happy Way’s influencers also create amazing recipes with their products making for great social content and inspiration to encourage their customers to get creative in the kitchen and enjoy the products in a variety of ways. So who have they got on their ambassador team? Take a look at a handful of them below. You’re bound to be inspired!

ashy-bines

ASHY BINES – 895k followers

A source of inspiration for Happy Way co-founders Ben and Hien, Ashy embodies the very principles that the brand was built on. An ethos based on being real, being vulnerable, working hard and showing that we all have a superwoman waiting to be unlocked within us.

 

sophie-guidolin

SOPHIE GUIDOLIN – 396k followers

Sophie is a nutritionist, IFBB Bikini Pro, personal trainer, published author, influencer and mother of four. Her mission is to support and encourage mums to never feel alone in their health & fitness goals by providing them with the right tools, without the jargon to ensure they get the results they want.

dani-bonnor

DANIELLE BONNOR – 166k followers

A mother, wife, model, yogi and influencer, Dani has become a source of daily inspiration to her 160 thousand strong social media followers. Having grown into one of the most sought after content creators in the yoga and fitness world, Dani has collaborated with some of the nation’s most respected brands. 

cass-olholm

CASS OLHOLM – 125k followers

As one of their long-standing ambassadors, she was recently the inspiration behind the launch of their all-natural BCAA range. In true spirit of her sheer determination and work ethic, when Cass couldn’t find a natural product she loved on the market, she collaborated with Happy Way to make one happen. As a nutritionist, recipe developer and fitness influencer, she has long inspired her dedicated followers to lead a balanced and active lifestyle. 

krystal-hipwell

KRYSTAL HIPWELL – 128k followers

Krystal Hipwell is a mum, a wife, a fitness trainer, an influencer, a self-confessed exercise addict and a wearer of many hats. Having gone through her own love/hate relationship with her body and exercise, nowadays Krystal has learnt to nourish and fuel her body, rather than punish it. A journey she shares with her dedicated followers on her namesake blog and Instagram account.

There has never been a better time to order Happy Way! The weather is heating up, the influencers are actively doing what they do best – inspiring sales, and we’re on the cusp of active living season! Ready to boost your sales? Do so the Happy Way!

Order your stock online 24/7 with our online shop. Haven’t yet registered an account with us? No problem, you can do so here

Images: Sourced from each influencer’s Instagram account.