The Pull of Nostalgia Pushing Consumer Behaviour

Never underestimate the power of nostalgia.

According to research published in the Journal of Consumer Marketing, when a shopper is feeling nostalgic, that sentimental longing can do more than make a person feel warm inside. It regularly leads to purchases too.

It’s common for many of us in times of uncertainty, loneliness, as well as happy and joyful moments, to turn to the familiar. We seek comfort, emotional safety and connection in products that evoke positive memories from the past.

Today’s consumers are no different.

While some consumers would return directly to the original product, there is an ever-growing market of health-conscious shoppers looking for a healthy twist on their old favourites.

A report from FONA International reveals playing on consumers’ memories and emotional connections to nostalgic flavours and products can spell success for food manufacturers.

The report states that “although food and beverage nostalgia differs from person to person, there’s science behind our strong emotional ties to food and it’s a common theme that food and beverage developers can leverage to innovate and expand their brand.”

Indulgent nostalgia evokes those warm and fuzzy feelings most often through high-calorie, high-sugar comfort foods. Meanwhile, next-gen indulgence takes a healthier, more “adult” spin on those comforting, retro flavours and products. “Whether relaunching a retro product, revamping an old one or simply drawing inspiration from the past, we can see that nostalgia sells,” FONA wrote.

Healthy foods with a nostalgic twist

“While most nostalgic products lean toward indulgence, next-gen nostalgia might lie in offering products that remind consumers of their childhood with a more health-focused mindset. The key is understanding the consumer, their experiences and the feelings that evoked that drive for them to purchase.”

No matter which way product manufacturers go, anything that makes consumers feel happy and comforted is sure to please. Think healthy versions of comfort foods, nostalgic food pairings and gourmet ready meals with a natural spin.

Cup soups and hearty porridge, decadent chocolate cake and a familiar breakfast spread are just some of the nostalgic favourites that can take memories and convert them into sales.

Nostalgic flavours and innovative creations, Unique Health Products is home to many of the world’s biggest health and wellness brands. With more than 3,900 products in our warehouse, you can rest assured, if it’s trending, a top seller, or a product simply worth stocking on your shelves – we’ll have it!

Ready to place an order? You can shop online with us 24/7 here, or call our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.

Naturally Good 2022

When it comes to products that are better for people and the planet, Naturally Good is the place to discover the latest trends and innovations. From better-for-you snacks to personal care,  eco-beauty, supplements and more, you’ll find them all. 

Naturally Good is the only dedicated natural, healthy and organic expo in Australia. And you don’t need to be an established retailer to benefit from what’s on offer. If you’re just starting to dip your toes into the possibilities of the natural health category, you’ll walk away with new connections and new ideas.

Find Unique at Naturally Good

Held at the ICC Sydney, Darling Harbour from 6-7 June 2022, Unique Health Products is proud to once again be part of this influential industry event. 

We’ll be showcasing a selection of the 4,000+ products we range from leading Australian and global brands. Importantly, Naturally Good is about you and how we can make it easier for you to do business. More than 24/7 online ordering and streamlined nationwide distribution, with Unique you have access to a team of passionate industry experts.

Come and chat to us about how we can help you to pinpoint the products and brands that your customers are searching for on your shelves. Dale and the team will be at stand F32, from 10am-5pm on both days, energised and ready to help you set up, update or reset your natural health offering.

Meet the makers

At Naturally Good, we’ll also be joined by a lineup of some of our incredible suppliers. They will be there to give you insights into their products and their brand. They will also have samples available so you can trial the products for yourself. 

Over the two day event, we’ll have a rotating roster of suppliers showcasing their products. If you’re visiting on both days, be sure to pop back into our stall as there’ll be new things to see, people to meet and products to try. 

Make sure you follow us on Instagram for updates on our Meet the Maker Schedule and live news from Naturally Good 2022.

Who can you expect to meet at Naturally Good?

Connect with the people behind brands like Ethique, LEDA and Health Guru. We’ll also have some snack sampling on offer from Keto Naturals and Boostball. The teams from Happy Way, Botanika Blends, Protein Supplies Australia and Macro Mike will also be there to talk about how they’re shaking up the protein industry. 

Plus, it’s the perfect opportunity to sample products and learn more about best-selling brands CLIF, Low Carb Life and PBCo.

See you at Naturally Good 2022

We would love to see you at Naturally Good 2022. If you want to join us, you’ll need to register for your free ticket here. 

If you can’t make it, you can browse and order from our range of hundreds of health and wellness brands in our online store 24/7 or call our friendly sales team on 1800 787 904. If you’re new to Unique, you can register your wholesale account here.

The Better-For-You Chips to Stock Today

For the average Australian, life is busy. Despite being known for our laid-back and relaxed attitude, life for many Aussies is bustling with work, family commitments and a hectic schedule. And it is this busy lifestyle that is fuelling demand for convenient snacks to eat on-the-go.

The humble packet of chips has been a long-time favourite, with recent Roy Morgan data showing they are the most popular snack food. In fact, almost 90% of Australians consume packaged snack food in a week, with ‘savoury’ topping the list as the most popular snack category (Roy Morgan).

According to Mintel, more and more time-pressed Australians are replacing traditional meals with frequent snacks, with 31% of Australian consumers sometimes eating snacks instead. 

However, it is not just convenience that consumers seek from their snacks. They want health benefits, or at the very minimum, a snack that they believe won’t hinder their health goals, all without compromising on flavour… the perfect fusion of taste and nutrition.

As a result, the Australian snacking industry has experienced a significant rise in consumer preference for ‘healthy’ snacks over the last decade. Roy Morgan research shows the ‘healthy snack’ category saw the largest growth of 3.2% across the last ten years, securing its position as the second most popular snack category. 

With so many consumers making the switch to healthy snack options when the craving calls, the demand inevitably grows for better-for-you alternatives to regular potato chips.

All that and a bag of chips

At Unique Health Products, we stock a wide selection of healthy chips that cater to the snack lovers who are snacking for pleasure and wellbeing.

Health Guru

Health Guru – Cauliflower Puffs

Made from 50% real cauliflower, Health Guru Cauliflower Puffs are a tasty new addition to the better-for-you-snack category. These moreish baked puffs are free from trans-fat and refined sugar and are available in five delicious flavours – Sea Salt, Salt & Vinegar (with Apple Cider), Just BBQ, Bangkok Sriracha and Vegan Cheddar. Packed with flavour, they are an indulgent way to get a daily dose of veggies!

  • Vegan
  • Natural
  • Gluten free

Vege Chips, Deli Crisps and Rice Crackers

For more than 30 years, Vege Chips has been producing delicious, better-for-you snacks. What started in 1990 as a local business selling gluten-free snacks at the markets is now a globally recognised and much-loved brand. 100% Australian-owned Vege Chips brand continues to innovate in the plant-based snack category. The entire range of Chips, Crisps and Crackers are:

  • Dairy free
  • Soy free
  • Non-GMO

The Good Crisp Company – Stackable Potato Crisps

For the team at The Good Crisp Company, good taste wasn’t enough. They wanted to combine great taste with good ingredients in a better-for-you alternative to regular stacked chips. Available in a range of crowd-pleasing flavours to cater to different tastes, the products meet the ongoing consumer demand for tastier snacks without the nasties regularly found in potato chips.

  • Certified gluten free
  • Non-GMO
  • No MSG

Banana Joe – Banana Chips

Tasting like a traditional potato chip, Banana Joe’s hand-crafted banana chips are made with the highest-grade, sustainably grown Hom Thong bananas. The first symbiotic chip on the market, they contain prebiotic fibre and probiotics, to help support digestive health, immune function and increase protein absorption. The range includes three tasty flavours, Hickory BBQ, Sea Salt and Thai Sweet Chili.

  • Gluten free
  • Vegan friendly
  • Non-GMO

Nudus Bites – Kale and Zucchini Chips

The ultimate natural chip, Nudus Bites’ range of Kale and Zucchini chips are the ideal blend of crunchy, tasty and nutritious. Made from real, all-natural Australian ingredients, these vegetable chips are slowly air-dried to ensure the vitamins, nutrients and enzymes are intact. Available in convenient packs for healthy snacking on-the-go, the range includes Cracking Sea Salt and Cheeky Cheesy Vegan flavours in both Kale and Zucchini Chip options.

  • Vegan
  • Gluten free
  • Keto friendly

Keto Naturals – Crispy Cauli Bites

These innovative snacks offer the ‘crunch’ of a regular chip with the health benefits of cauliflower. Convenient and delicious, Keto Naturals Crispy Cauli Bites are low carb and made with a simple list of clean ingredients, including a full head of cauliflower. Available in three mouth-watering, savoury flavours: Barbeque, Garlic & Herb and Sea Salted.

  • Gluten free
  • Vegan
  • Keto friendly

Keto Naturals – Cracker Thins

Air popped and super crispy, Keto Naturals’ Cracker Thins are the latest low-carb, savoury snack. Made from 100% natural and organic ingredients, they are also rich in protein and free from fillers, artificial flavours and preservatives. Extremely versatile, wholesome and convenient, Cracker Thins come in a range of flavours including, Sour Cream & Spring Onion, Salt & Vinegar and Teriyaki.

  • Gluten free
  • Keto friendly
  • Low carb

Extraordinary Foods – Kale Chips

Created to share the health benefits of clean eating, Extraordinary Foods Pure Kale Chips are a delicious, healthy, handmade snack. Founded in Byron Bay, NSW, these chips are made with local organic Australian kale, air-dried with no added oil, and are available in three delectable flavour combinations, Garlic and Spices, Dill and Onion, and Cashew Vegan Cheese.

  • Raw
  • Vegan
  • Gluten free

For these innovative snacks and the latest, trending brands in natural health, register for a wholesale account with us today!

Already have an account? Fantastic! Take advantage of consumer demand and stock your shelves with a healthy savoury snack collection to suit all tastes. You can place an order online 24/7 or give our friendly sales team a call on 1800 787 904.

Trending in Health: Cauliflower

Riced, powdered, blended, roasted as a ‘steak’ or completely transformed into a vegan-friendly creamy sauce, grain-free pasta or crispy pizza base. Is there anything the humble cauliflower can’t do?! 

It seems that one of the most detested veggies of our childhoods has managed to sneak its way into practically everything and today’s health-conscious consumers are obsessed. 

Industry growth

The rise of cauliflower is coinciding with a shift towards healthier snacking. The way people eat is changing and now 64% of people say that they prefer to eat many small meals in a day rather than the traditional breakfast, lunch and dinner.*

Consumers are turning to cauliflower because of its low carbohydrate nutrient profile, mild flavour and versatility. Cauliflower-containing recipes have spread like crazy across social media, appearing in everything from muffins and cakes to gnocchi, pizza and “Mac N’ Cheese” inspired casseroles!

Consumers love cauliflower

Experts are attributing the rise in cauli-love to a broader increased interest in low carb, keto and paleo diets. As well as an increased awareness about the health benefits of vegetables and desire to eat more of them, especially those following flexitarian, vegan, gluten-free and plant-based diets. 

Clever manufacturers are capitalising on the popularity and adding the element of convenience for a winning combination that pleases a wide range of consumers. 

The increased innovation in packaged cauliflower products also provides exciting new options for parents in the never-ending battle to get their kids to eat more vegetables!

Cauliflower – a game changing snack

Health Guru Cauliflower Puffs are a guilt-free indulgence with 50% freeze-dried cauliflower. Vegan and gluten free, the baked snacks are free from trans fat and refined sugar. The Cauliflower Puffs are available in five delicious flavours:

  • Sea Salt
  • Salt & Vinegar with Apple Cider
  • Just BBQ
  • Bangkok Sriracha
  • Vegan Cheddar

With quality ingredients and a strong brand identity, these are a standout on shelves.

Right on trend, Keto Naturals has a range of Crispy Cauli Bites that are keto and paleo friendly, gluten free and vegan. They’re non-GMO, have 5g net carbs and come in 8-pack, shelf-ready CDUs. Flavours include:

  • Barbecue
  • Garlic & Herb
  • Sea Salted

Each pack contains a full head of cauliflower and is slow cooked using a simple list of clean ingredients without any fillers or artificial flavours.

Capitalise on cauli

With the cauliflower trend on the rise, these products, along with many more healthy snack brands, are available to order wholesale via our online store or by giving our friendly sales team a call on 1800 787 904. Not yet registered with us? You can sign up here

Source: Mondelez, 2021.