4 HEALTH RETAIL OPPORTUNITIES TO BOOST YOUR SALES

There is no doubt that the face of retail in Australia is evolving. There are hurdles to overcome… but there are also many opportunities, particularly for those in the booming health retail space.

Our Unique Health Products Sales Reps are on the road meeting with retailers every day. This gives them incredible insights into the current state of retail across a broad range of categories. 

One of those Sales Reps is Laura Collins. A qualified Nutritionist, Laura has been on the Unique team for more than seven years. She knows health retail inside and out and has her finger on the pulse for what’s trending in the industry.

So we sat down with Laura to get her take on the key opportunities for natural, organic, fair-trade and eco-friendly retail today.

1. CAPITALISE ON MARKET GROWTH

In recent years, the way consumers look at health has changed. Not only is the definition of health much broader, covering everything from immunity to wellness, mindfulness and lifestyle elements of health, but it is also more mainstream.

“There is an understanding and acceptance now that health food doesn’t just belong in a health food store ,” explains Laura. “Health food often has higher margins and offers consumers a point of difference. More and more grocery, pharmacy and other specialty retailers are taking on health food products in a big way.”

There are also a number of consumer trends that are driving this mainstream shift. Plant-based eating is on the rise, as are low-carb, low-sugar and keto diets. Consumers are also far more savvy about the sustainability of products and they are actively seeking out eco-friendly options.

“Consumers are looking to brands like Ethique to reduce their reliance on plastic, or RXBAR for their super clean and transparent ingredients lists. There is so much opportunity for retailers to capitalise on.”

2. INTEGRATE YOUR SHELVES

The traditional approach to health food in Australia has been segregation. But Laura argues that integration is the future. It’s an approach that has seen much success in the USA and UK. It’s what customers want… and it’s also good for business. 

“A lot of grocery stores have a health or gourmet section, but this can be quite limiting,” explains Laura. “In this case, only consumers who believe they can afford it head to that section. However, if your shelves are integrated and the health products sit alongside the rest of your range, you give customers more choice.

“I worked with some grocery stores in Sydney to integrate. The result was higher sales for those health products compared to similar stores in the same area that took a segregation approach. Where it makes sense to do so, weaving the products through the shelves can train the customer to purchase differently. Otherwise, you could be missing out on potential sales.”

Integration is better for sales and it’s also a better customer experience. By integrating all the options, from private label through to premium health brands, customers can make a simple decision without having to snake around different aisles.

3. EMBRACE NOOTROPICS AND ADAPTOGENS

Laura also asserts that the products with a hugely promising future are those with functional ingredients such as nootropics and adaptogens. 

“We are an increasingly stressed society and consumers are looking for products to help their health and immunity. Natural alternatives to help with these concerns are increasingly popular. Adaptogens – such as rhodiola or siberian ginseng – can be really helpful. People can have vitamin deficiencies but also mineral deficiencies so mineral rich supplements such as Evolution Botanicals Himalayan Shilajit or Supercharged Food Fulvic Humic Concentrate are popular.

We haven’t even scratched the surface on nootropics in Australia but these ingredients may help with focus, productivity and reducing brain fog.”

4. OFFER HEALTHY SNACKING

Keto and healthy snacks are two categories that Laura can see have a big future in the Australian market. With the popularity of keto diets and consumers reaching for convenience, brands and products that combine the two, such as Keto Naturals, HeroCup or VitaWerx, are ones you want to have on your shelves.

“Anything keto and any healthy, clean snacks are huge in health retail right now,” says Laura. “Consumers are looking for the convenience of being able to reach for snacks and products that they know are good for them. Other wellness products such as The Ginger People Ginger Shots and Alchemy Elixirs are also popular. 

“Consumers are looking for products that offer a boost to their health and that’s what our range of brands and products can offer.”

YOUR TRUSTED ADVISOR IN HEALTH RETAIL

At Unique Health Products we distribute hundreds of health and wellness brands across Australia. Whether you are trying to reach new customer segments or have existing customers crying out for more natural, organic, fair-trade and eco-friendly products, we stock the best. You can shop online with us 24/7 here, or call our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.

TWO NEW SNACKTIME HEROES HIT THE SHELVES!

What’s better than a peanut butter cup you might ask?

How about TWO all natural, healthy peanut butter cups that cater to a variety of different dietary needs and still taste amazing?!

Say ‘Hello’ to HeroCup!

Consumers are following a whole spectrum of different diets but most diets have a few things in common – eat more natural plant-based foods and cut down on sugar.

HeroCup have listened to your customers’ pleas and created two delicious alternatives to a popular treat time snack.

So now you can be the hero and rescue your hungry customers from their 3pm cravings with a better-for-you indulgence that’s packed with superhero ingredients!

keto-peanut-butter-cup-herocup

Your customers can choose from the KETO Peanut Butter Cup which is 70% dark chocolate, vegan and sweetened only with erythritol and stevia (2g net carbs per cup)!

Or the VEGAN Peanut Butter Cup made with 50% dark chocolate and naturally sweetened with coconut sugar.

Both are delicious, gluten-free, plant-based, come in two per pack (one for now, one for later!), and made without any artificial ingredients, additives, fillers or preservatives. So the biggest hurdle for your customer is simply deciding which one to try first!

vegan-peanut-butter-cup-hero-cup

Crafted from scratch with single-origin, fair-trade cacao beans and a few simple, organic ingredients, HeroCup Peanut Butter Cups are the better-for-you, socially responsible alternative that saves snack time!

Plus, they retail at only $3.95 per pack, making them an irresistible alternative to regular confectionary and an absolute must-have for your on-trend grab n’ go offering.

Order your stock via our online store today, or call our friendly sales team via 1800 787 904. If you haven’t created an account with us yet, you can register here.

INDULGENCE EVOLVED. BETTER-FOR-YOU TREATS THAT CUSTOMERS LOVE

Comfort foods offer us a trip down memory lane and a nourishment of the soul unlike any of the usual fare. It transports us back to moments of our childhood, celebratory milestones in our lives and remind us of memories with those we love. 

Yet, despite our gravitation towards these foods, consumers are more conscious than ever about the ingredients, ethics and sustainability of their food choices. 44% of Australian consumers avoid sugar, 67% are willing to pay more for natural or organic options, and 34% prefer products that are sustainably sourced. 

This shift has driven innovative manufacturers to create better-for-you indulgences that cater to a variety of dietary needs and conscious consumerism concerns. From all natural, organic and vegan to sugar free, gluten free and keto-friendly. There’s something for everyone so now customers can have their cake and eat it too.

Bake Easy

High protein, gluten free, low carb, macro friendly and sugar free… Baked treats aren’t what they used to be! They’re even better! Most of these mixes only need water added for a deliciously satisfying snack baked in a flash. All are made with natural, gluten-free ingredients, and between them cater to a whole range of dietary needs. 

better-for-you baking convenience

Chocolate Temptations

The smooth, velvety texture and creamy, bittersweet taste of chocolate has been capturing hearts since the Mayan times. Australians alone consume 32kg of chocolate per person, per year! Today, there is a plethora of choice in the chocolate world. Sustainability and ethical concerns have highlighted organic and fair trade chocolate options, while vegan and gluten-free choices are becoming clear winners in the health space too. Our wide selection has something for everyone! 

better-for-you chocolates

Candy Crushin’

Vegan, indulgence and delicious never really seemed to meet in the same sentence circa 5-10 years ago. Confectionery such as gummies, marshmallows and ooey-gooey chocolate bars were off the menu thanks to their reliance on animal products. However, the ever-increasing demand for vegan alternatives has generated some vegan-friendly, classic confectionery options with just as much “squish” factor as the originals! 

better-for-you vegan treats

Clever Crisps

Comfort foods aren’t limited to the sweet shelves either. A quintessential staple for the Aussie backyard get together, a big bowl of chips is the ‘watercooler’ of the party and breaks the ice at work events all over the nation. For those looking for a better-for-you alternative, these innovative brands bring all the flavourful crunch, without compromising your customer’s health goals.

better-for-you salty snacks

Make sure you’re making the most of this healthier indulgence trend by stocking up on these popular products. While you’re placing your order, take a look at our extensive range of healthier pantry staples as well!

Due to the COVID-19 government directives, our telephone hours have adjusted slightly, however we are still in full operation and you can order online anytime!

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