The Age of the Conscious Consumer

Price is king when it comes to purchasing decisions. Or is it?

While 37% of Australian consumers still put affordability first, they are fast becoming a minority against a new breed of conscious consumer. According to consumer research, more than 50% of consumers put either health, social or environmental concerns first when making choices around which products to buy.

Driven by a trend towards more mindful living and greater awareness of the need for environmental sustainability and social responsibility, consumers are evolving. The challenge for those on the other side of the transaction is to keep pace and make it easier for consumers to make the mindful choices they’re looking for.

Defining the conscious consumer

For the conscious consumer, their purchasing habits are intertwined with their values. They consider social, environmental and ethical concerns as they choose which brands and products to buy.

A conscious consumer understands that purchases don’t happen in a vacuum. Every product has a life cycle that includes the supply chain and business model of the brand and how the product and its packaging are disposed of. This life cycle is one of the considerations they use when making a decision. 

They’ll ask themselves questions. Is the purchase necessary? Does the product contain ingredients or materials that are unethical or not eco-friendly? Do the brands values align with their own values?

Does conscious consumerism spell the end of retail?

Conscious consumerism isn’t anti-consumerism. Instead, it’s about purchasing well. Conscious consumers look for high-quality products that will last. They are mindful in their purchases and take the time to research what they buy. 

The thing is, not all conscious consumers are the same. Some will rank environmental concerns highly while others are more concerned with fair working conditions for the people who make the product. Farming practices, the treatment of animals, human rights, climate change, plastic waste are just some of the things a conscious consumer may consider. 

This isn’t the end of retail. This is a consumer-led retail evolution. 

Three opportunities for retailers

To continue to attract and market to the conscious consumer, it may require a rethink in your strategy. A shift in approach to bring your values to the fore. In the midst of the change, there are a number of opportunities for retailers and brands alike.

1. Mindful living

Conscious consumerism and mindful living go hand in hand. Mindful living is all about being present in the moment. Mindfulness is one element of mindful living but so is consciously making decisions to enjoy the little things.

Home cooking, exercise, meditation, kindness, enjoying nature, slowing down, eating slowly and journaling are all examples of mindful living. Much like conscious consumerism, mindful living is intentional and values driven.

2. The Joy of Missing Out

You’re familiar with FOMO. The fear of missing out is often associated with mindless consumerism. But the joy of missing out is the new trend. JOMO has been described as “a ‘refusal’ to engage in hyper-consumption, and to instead engage in meaningful consumption.” 2 With JOMO there is more joy in the meaning of the purchase and using or gifting the product than in the actual purchase itself. 

There is also another element to JOMO and that is the JOMO of reclaiming your time as your own. Consumers find joy in shunning social events in favour of staying in to indulge in self-care.

3. Eco essentials

Research shows that ‘Eco Actives’, i.e. people who consistently take active steps to reduce their environmental footprint, make up 20% of consumers. A further 39% of consumers are ‘Eco Considerers’ who take some steps but not as consistently as Eco Actives.3

With plastic waste a big concern, eco conscious consumers are looking for low-waste options. They are concerned with the impact of the entire supply chain and like to buy from brands that are transparent in their sustainability commitments and actions.

Cater to the conscious consumer

At Unique Health Products we proudly make it easier for you to meet the needs of your conscious consumers. We have a huge range of top-selling, sustainable brands, and products for you to add to your shelves. Shop online 24/7 or call our friendly sales team on 1800 787 904. If you’re a new Unique Health Products customer, you can register your account here.


1. EY, 2021

2. Macquarie University, 2021

3. Kantar, 2020.

The Current Take On Healthy Eating vs Cost

Considering that 7% of Australia’s disease burden is caused by poor diet1, the cost of healthy eating is naturally something that governments take a keen interest in. Over the years, it’s been a subject at the centre of debates and research. Is the cost of eating a nutritionally balanced diet out of reach for today’s consumers?

Research on the cost of healthy eating

In 2013, Harvard researchers found that an average family of four would need to spend an extra $2,000 a year to eat ‘healthy’.2 

Thankfully that’s not the case today. Australia’s Food Environment Dashboard shows that the cost of a diet consistent with the Australian Dietary Guidelines is the same as or less than the diet they currently eat. This is calculated based on a family of two adults and two children. It also holds for high socioeconomic areas, low socioeconomic areas as well as very remote areas. 

However, the Dashboard also reveals that eating a healthy diet can cost anywhere from 18% to 39% of the median household income. For low-income groups in rural and very remote areas, this figure is much more pronounced impacting on the overall affordability of healthy eating.

Recent research also shows that for Queensland families, it costs 20% less to eat a healthy diet that follows the Australian Dietary Guidelines. Surprisingly, households spend around 60% of their total food budget on discretionary choices. These are foods that are high in saturated fat and with added sugar/salt.2

Food choice drivers

Globally, food prices haven’t been as high as they are now since June 2011.3 Australia is no exception. While affordability is certainly one piece of the puzzle in increasing the uptake of healthy eating, there’s much more to the story. 

Research consistently shows that health is front of mind for a large segment of consumers. They’re looking for premium, functional products that support physical and emotional wellbeing, particularly products with health benefits beyond their nutritional value.3

3 in 5 people avoid unhealthy foods. Compared to 5 years ago, more people are opting for nutritious snacks, rising from 31% to 36%.5 You may have even noticed these trends playing out in real time in your sales data.

However, combined with cost and health benefits are other consumer considerations including taste, convenience and availability.2 Products that hit more than one of these drivers are likely to appeal to consumers trying to balance their household budget and busy lifestyle with health concerns.

So does price matter as much as we think? Maybe value is what we should be assessing? And isn’t there more value in eating healthier?

Appealing to the cost-conscious healthy consumer

Each individual will be guided by their own values in the food choices they make. For those consumers where it is a question of healthy eating vs cost, what can you do to show value in your range?

One simple way is to integrate your healthy products alongside other brands, rather than having a traditional health food section. This gives consumers greater choice and the ability to easily weigh up their own considerations in a direct comparison of product against product.

In practice this means showcasing brands like Mingle seasonings in the spice section or Vege Chips and Keto Naturals in the snack aisle. Including brands like Natural Evolution or PBCo. in your baking aisle may introduce consumers to new products. This same rationale can apply to any grocery segment in your store. 

Healthy shelves, healthy sales

At Unique Health Products, we make it easier for you to do business and stay ahead of industry trends. We stock many leading natural health brands and offer a huge selection of healthy grocery products. You can purchase our range online 24/7, or call our friendly sales team on 1800 787 904. Don’t yet have a wholesale account with us? You can register for one here.


1. Australian Government Department of Health, 2021.

2. BMJ Open, 2013.

3. International Journal for Equity in Health, 2021.

4. Australian Government Australian Trade and Investment Commission, 2022.

5. IRi, 2022.

6. Nielsen, 2021.


Attempting to predict trends for the year ahead seems somewhat of a foolish task these days but the reality is that many health product trends are slow burners, building steam gradually before becoming fully-fledged mainstream inclusions.

So despite the air of uncertainty around retail and the ever-changing global environment that we live in, experts can still predict, with fair accuracy, what we will be eating more of in the near future. We’ve tracked down the data-driven expert insights to bring you four health product trends to watch this year.

Plant proteins


Plant-based meat alternatives and protein sources are big business and they have been for a while now. But we’re going to see this ramp up in 2021 big time!

The plant-based protein market is predicted to grow at an impressive compound annual growth rate (CAGR) of 7.3%, with demand for vegan meat alternatives soaring back in 2020—sales were up by a staggering 264% by May!*

This demand isn’t just coming from those who are vegan either. It’s driven by a mix of factors—the plant-based movement, flexitarian-style diets, increased awareness around health and excessive meat consumption, climate change activism, in addition to a host of innovative ‘can’t-believe-it’s-not-meat’ replica products piquing the interest of mainstream consumers.



You may have seen the word ‘nootropics’ before but what exactly are they? Nootropics can be classified as ingredients, supplements, or other substances that may improve cognitive function including memory, focus, motivation or creativity. Some provide temporary enhanced performance while others work long-term to improve cognitive health and mental performance if taken consistently.

According to DataM Intelligence, the global nootropics market is predicted to grow at a CAGR of 12.6% during the forecasting period (2020-2027). We’re expecting to see nootropics pop up in all kinds of products thanks to powerful marketing promoting their ability to support academic success, professional advantage, athletic performance, personal improvement and sustaining brain activities during old age.

Finding calm


The demand for functional food and beverages that help reduce anxiety, support adrenal health, reduce insomnia, help to manage stress and improve mood are sharply on the rise. In fact, according to Goldstein Research, sleep aids and stress management supplements including products with herbal extracts, ashwagandha, tryptophan, zinc and/or magnesium are the fastest-growing category within health!

Even prior to the stresses of 2020, mood/relaxing supplements were a booming category that grew at a CAGR of 5.7% between 2014 to 2019. According to Euromonitor’s ‘Health and Nutrition Survey, January and February 2020’, more than 50% of consumers around the world claimed they were suffering from ‘moderate’ to ‘extreme’ stress.

Functional flours


Originally driven by the need for alternatives to wheat and other gluten-containing flours, functional flours are gaining popularity as consumers and culinary experts seek to improve the texture, taste and nutrient profile of their gluten-free cooking.

Functional flours such as apple, chia, banana, quinoa and coconut flour are popular thanks to their additional health benefits, flavour profiles and baking capabilities, as well as their sustainable nature. Many of these are often a byproduct of other food manufacturing and help to reduce waste which makes them more sustainable options to regular flour.

There is also a continued increase in gluten-free, grain-free and low-carb diets that are driving the demand even further. According to Global Market Insights, the global gluten-free food market alone is expected to reach more than AUD$20 billion in the next six years!

Kickstart 2021 with your shelves stocked with the best trending products from Unique Health Products. You can shop online 24/7 or call our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.

*Research and Markets, 2020, CB Insights, 2020.


There has been a whole lot of moving and shaking in the retail space, with brands and businesses having to pivot left, right and centre to stay relevant and accessible to the changing consumer behaviours of Australian shoppers. So as we enter a new year, how can we best reach our target markets and stay front of mind when it comes time to push the ‘pay now’ button?

Meet the needs of your customers by considering these three purchasing trends underlying how Australians are choosing to shop today.

The mobile shopper

We are exercising, socialising, working, shopping and more—online. It’s not just Gen Z and Millennials anymore; it is all of us. Australia Post reported more than 8.1 million households shopped online between March and August last year, an increase of 16% from the same period the year prior. Two thirds of these households have continued to shop online due to convenience and most of us are finding out about brands, comparing prices and shopping directly on our mobiles.

Consumers want their online shopping experience to be quick and easy. This means everything from your website, customer service, checkout process and payment apps need to be mobile-friendly in order to stay in the game.

If you don’t have capacity to ship orders, there are certain digital experiences that consumers are getting used to, like BOPIS (Buy Online, Pickup in Store). So you can still use your digital presence to drive sales in store!

The ‘buy now, pay later’ enthusiast

Australians are moving away from traditional credit methods and embracing the Buy Now, Pay Later (BNPL) options such as ZipPay and AfterPay. Cash-strapped consumers get their purchases instantly, with the full amount paid off in regular, interest-free instalments within a couple of months.

Nielsen research shows 91% of Australians are familiar with these payment methods and the Global Payments Report from WorldPay predicts regular users will pass 4 million by 2023.

For retailers, buy now, pay later platforms provide the opportunity to benefit from more immediate sales — both online and instore. Specifically, it increases the chances of growing a customer base, and it incentivises customers to spend more than they initially intended.

The value-driven buyer 

According to research by Deloitte, “today’s consumer has a new set of value drivers, one that is more intrinsically linked to their core values and beliefs. Traditional drivers such as price, taste and convenience remain important in their buying decisions, but new evolving drivers such as social impact, health and wellness, safety and experience have emerged to the forefront. More than half of consumers weigh these evolving value drivers more heavily than traditional ones and 63% are willing to pay more for products where social impact values are demonstrated.”

In addition, a recent Consumer Index Report by Suzy Consumer Insights shared that 65% of consumers are more likely to support a brand that cares about the same social issues they do. Making it clear that for the majority of Australians, transparency regarding sustainability, ethics and supported social causes is now an essential part of building consumer trust and loyalty. 

Stay ahead of changing consumer behaviours with top-selling natural health and beauty products from Unique Health Products. You can shop from our online store 24/7 or by calling our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.

Naturally Good highlights 2019 – A discovery of innovation

The Unique team showcased innovative hot new products and best sellers to hundreds of retailers, category managers and buyers at this year’s Naturally Good expo earlier this week.

Naturally Good is Australia’s only trade show for natural, organic and healthy products and continues to grow year-on-year! Held at the world class ICC Sydney in beautiful Darling Harbour across two days, the must-attend event gives retailers a chance to meet the makers, touch the products and get a feel for a diverse range of brands. Visitors from around Australia (and 18 other countries!) had the opportunity to ask questions about the best of our range in food and drinks, beauty and personal care, natural health and home and living.

Naturally Good is the leading event where retailers can physically discover and source the best Australian and global brands entering the market and meet with dozens of suppliers – something that could take weeks to do otherwise and can be challenging when absorbed in the day-to-day running of a store. In hot demand this year – the latest in plant-based and vegan products, healthy snacks, supplements for gut health, emerging ingredients, and the latest natural beauty, just to name a few.

If you missed the event – here is a quick recap of the highlights:


Retailers visit Naturally Good to help differentiate their offering and grow sales by sourcing new, unique, innovative and on-trend products their customers want.

Turban Chopsticks
Mei Sann Yong from Turban Chopsticks

Dale Parkes with the My Magic Mud team.

As always, the Unique stand ensured that our diverse and fast-selling range of brands stood out in the crowded expo hall. Visitors to the Unique stand were treated to a pre-launch of some of our best new products, beauty demos and food sampling from our top-selling ranges, including Mei Sann Yong’s Turban Chopsticks, who served up tastings of their top-selling speed scratch meal bases to 2000+ visitors!

Retailers enjoyed meeting Steve Grossman and Ritu Mathur from CLIF Bar, USA; Bernie Walker and Sabine Muir from Little Zebra; Aaron Fishman from East Bali Cashew Company; Mat Stillone from Protein Supplies Australia and Botanika Blends; Mike Watts-Searle from Blue Dinosaur; Paul Stokes from Grin; Kresho Sprem from Kresho Bar, the newest vegan almond nougat chocolate; and Jessica Arman from My Magic Mud who showcased how to use the new clay and charcoal masks.

Favourites across the two days included the new savoury banana chips from Banana Joe; our new vegan white chocolate Vego; Upton’s Naturals Real Meal Kits delicious Massaman Curry; The Ginger People Ginger Rescue Shots; The Whole Foodies Native Cashews; and a special sneak peek at one of July’s hottest new products – Nelsons Naturals Crush & Brush!

This year’s Unique showbag (valued at more than $150) was a hit and included CLIF Bar’s favourite flavour of 2019 – Peanut Butter Banana and an assortment of our top-selling products. Unique giveaways also included hundreds of Cheeki stainless steel bottles and ACURE Travel Packs!


Naturally Good is the heartbeat of the industry across Australia and South East Asia and is a great opportunity to catch up with existing suppliers and to meet new ones.

We caught up with hundreds of retailers across the two days! Visitors to the Unique stand may have also met renowned US natural products consultants, Bob Burke from Natural Products Consulting and Tim Sperry, former Whole Foods Purchasing Manager.


The free education program was in high demand this year with standing room only at all theatres! Several free trends sessions helped visitors understand what to look out for when walking the expo floor – with much of this information exclusive to the sessions and not available anywhere else.

Unique's Water Refill Station
Unique’s sponsored water refill station.

Visitors learnt about factors influencing healthy FMCG in Australia; what consumers want in food and drink, and natural, organic and clean beauty; what’s next in hemp and CBD oil; and the future for Australia from North America’s $200 billion+ natural products market. There were also more than 20 sessions across two days to help retailers get the edge in business by some of Australia’s foremost experts in social media, e-commerce, digital marketing and business strategy.

Expo visitors were welcomed to the usual friendly and fabulous customer service from Unique. The Unique team partnered with Cheeki and flew the pink and green flag at Naturally Good this year, helping create a more sustainable planet with our sponsored free water refill stations in three convenient locations throughout the show. In doing so we helped expo visitors to stay hydrated and saved 1,357 plastic bottles.

Despite the whirlwind nature of the actual event, we put our time and effort into these events to support our suppliers, build and strengthen our retailer relationships and meet new faces along the way. We couldn’t do what we do without their support and for that, we’re always grateful!

If you missed out this time, don’t worry, we can’t wait to do it all again, so we’ll see you next year!



From cross-country skiing, climbing and running to Ultraman, CLIF athletes are taking their sports to the next level and inspiring Australians to get outside, enjoy CLIF and feed their own adventures.

Long-time Team CLIF member, Lucy Bartholomew, has had an incredible 12 months, including winning the Ultra Trail Australia and the Ultra Trail Ninghai (China), as well as many local and international trail runs.


Richard Thompson, took out the Australian Ultraman event this year, breaking the world record while maintaining a successful coaching team that includes hundreds of triathletes and runners across Australia.

Building on her achievements from 2016, Team CLIF climber, Lucy Stirling, led a strong Australian team to the world cup in Europe, before taking out the lead climbing title at the Oceania Championships, as well as strong performances in bouldering and speed climbing (2nd and 3rd respectively).  Her eyes are firmly set on the 2020 Olympics, which require climbers to achieve across all three disciplines.


New Team CLIF athlete, Callum Watson, is also ramping up his training for the 201 Winter Olympics where he will compete in the cross-country skiing, backing up his success in the 2014 Winter Olympics.

Don’t miss out on the sales growth of this exciting brand and become part of the success story! Order your CLIF products today from our online store. Or register for an account with us here.



The skin is regularly exposed to a range of air pollutants and environmental elements. Although human skin acts as a biological shield against these harmful compounds, a prolonged or repetitive exposure to high levels of these pollutants may contribute to negative effects on the skin.

Skin exposure to air pollutants has been associated with skin aging and inflammatory or allergic skin conditions such as atopic dermatitis, eczema, psoriasis or acne, while skin cancer is among the most serious effects.

Dr Organic’s Activated Charcoal range helps to eliminate dirt, oil, and impurities from the body while combating the side-effects of urban stress and pollution.

Using activated charcoal produced from Oak Trees grown in sustainable and regulated forests, and a proprietary blend of organic and bioactive extracts including aloe vera juice, cucumber, and cinnamon, the range is ideal for those with oily and blemish-prone skin.

The most common forms of air pollutants in urban society today include:

1.Polycyclic Aromatic Hydrocarbons (PAHs)

PAHs are among the most widespread organic pollutants. Long term-exposed skin to PAHs either through the hair or skin may lead to oxidative stress, pigmentation and skin ageing. PAHs have also been implicated in the development of skin cancer.

Main sources: Residual wood burning, car exhaust fumes, and smoke.

2.Volatile Organic Compounds (VOCs)

VOCs, with the presence of sunlight and nitrogen oxides, cause the formation of photochemical oxidant products -mainly ozone (O3) – at ground level, also called Summer photochemical smog.

Main sources: Organic solvents in paints, varnishes, vehicle refinishing products, tobacco smoke, stored fuels, car exhaust and emissions from industrial facilities.


Oxides have been associated with increased prevalence of atopic dermatitis as well as exacerbations of the disease in children.

Main sources: Nitrogen oxides are emitted mainly from mobile and stationary combustion sources. Sulphur dioxide can be formed from both industrial processes and natural sources such as volcanic activity and forest fires.

4.Particulate Matter (PM)

Air pollutants, consisting of complex and varying mixtures of different size and composition particles suspended in the air are called PM. Exposure to PM contributes to external signs of skin aging (wrinkles, pigmented macules or spots).

Main sources: Factories, power plants, refuse incinerators, automobile, construction activities, fires and natural windblown dust are some of the main sources of PM.


Exposure to O3 has been associated with urticaria, eczema, contact dermatitis, and other nonspecific eruptions.

Main sources: Ozone may be formed as a by-product of various everyday activities combined with the interaction of sunlight (UVR), hydrocarbons, VOCs and nitric oxides, representing a major active component of the pro-oxidant smog.

6.Cigarette Smoke

The combination of smoking and sun exposure may combine to negatively influence skin aging. Cigarette smoking has been associated with skin aging (wrinkles, skin dryness, skin dyschromia), skin cancer (SCC, BCC), psoriasis and acne vulgaris.

By world standards, Australia has very clean air. However, according to the Department of the Environment and Energy, levels of some pollutants, including ground-level ozone and particulate matter, can still exceed current air quality standards.



Dr Organic’s Activated Charcoal range works effectively in helping to cleanse the skin of excess oil and impurities. The range includes a face and body wash, face mask, face scrub, shampoo and conditioner.

The range is free from:

  • SLS,
  • Parabens,
  • Petrolatum,
  • Synthetic Colours,
  • Phthalates,
  • Mineral Oil,
  • Silicones,
  • DEA,
  • Glycols,
  • Isothiazolinones,
  • And BHT.

Suitable for vegans & vegetarians, the key active ingredients help to eliminate dirt, oil, and impurities from the skin making them ideal for those exposed to the elements with oily and blemish-prone skin.dr-organic-activated-charcoal

If your customers are looking for a cleansing range that can purify, detoxify and promote clear skin, then you can’t go past Dr Organic’s Activated Charcoal range! Order the full range online or register an account with us today.

If your customers can’t get enough of purifying, activated charcoal, make sure to explore our full range of charcoal products here, including My Magic Mud, Charcoal Me, Keeko, Schmidt’s, Eden Health Foods, Niulife, and Givovanni.



What diet trends are your customers following in 2018? We’ve covered 7 of the most popular diets you’ll be asked about this year so you can wow your customers with the products that suit their needs, no questions asked.


A flexitarian diet (also known as a semi-vegetarian) is mostly vegetarian, allowing for the occasional consumption of meat, poultry and seafood. This diet has risen in popularity as it’s a more achievable alternative to going full vegetarian.

Growing numbers of Australians are going meat free with more than 11% having eliminated or almost eliminated meat from their diets at the end of 2016.


This diet is very loose but makes a conscious effort to reduce meat, poultry, seafood, eggs and dairy. For example, those that follow ‘Meat-Free Monday’ would fall into the reducetarian category.

Meat replacement alternatives like Upton’s Naturals jackfruit are highly appealing to this category!


A vegan diet strictly avoids any animal-derived ingredients, including meat, poultry, seafood, dairy, eggs, gelatine and bee products.


FODMAP is an acronym that stands for Fermentable Oligosaccharides, Disaccharides, Monosaccharides and Polyols. Simply speaking, the Low FODMAP diet helps with digestive issues by aiming to temporarily reduce short-chain carbohydrates in the diet.


Widely famous thanks to high calibre influencers like Pete Evans, the paleo diet is based on the types of foods presumed to have been eaten by early humans. This includes meat, poultry, fish, vegetables, nuts (excluding peanuts which are a legume) and fruit. It excludes dairy, processed foods, sugar and grains.

Nutrition Insight reported that globally the “high protein” paleo category experienced 26% globally from 2015-2016.


Also known as the keto diet, the LCHF prescribes foods low in carbohydrates (ranging from 5-20% in total carbohydrates) and high in fats (up to 75% in total fat).

Nielsen reported that the Asia-Pacific region is leading the growth in the category with 34% of respondents saying they follow a low-carb, high-fat diet to lose weight.

7. 5:2

5:2 is an intermittent fasting diet. It follows five days of normal food intake with two restricted calorie days weekly. The diet aims to reduce body fat and extend the time human growth hormone (HGH) is active in the body.

Common foods consumed in the diet include bulletproof coffee, protein, high fat foods including oils and high carbohydrate foods like rice and quinoa.


The Whole 30 Diet is a short-term program that encourages participants to cut out alcohol, dairy, grains, sugar, legumes, and additives for 30 days straight – with no cheating.

The goal is to cut inflammation-promoting foods and then gradually reintroduce them to see what needs to be eliminated for good.

Customers following this diet may be looking for packaged foods that meet the guidelines, and products that support detoxing and gut health, and reduce inflammation.

QUICK GUIDE TO ALTERNATIVE DIET TRENDSDiet-Trends-2018-tableKey: Y= Yes | N= No | O= Occasionally | R= Reduced or Restricted

Stay ahead of the trends with Unique! If you’re not a wholesale customer yet, you can get started here! Otherwise, shop our online store and make sure you’ve got the latest products for all your customers needs.

Hemp Food | Your Customers’ Questions… And All the Answers!



As of 12 November 2017, Australian consumers have been able to purchase hemp foods in your retail environment.

Hemp foods previously marked for ‘external use only’ from leading hemp food brands including Hemp Foods Australia, Sani Hemp, EM Superfoods and Every Bit Organic Raw and can be suitable to be transitioned into your food categories now the national legislation has rolled out.

Preparing yourself with the right knowledge to answer expected consumer FAQs, will help you to educate customers and get hemp sales growing in the green! Here’s what you need to know.


How are hemp oil, seeds, protein powder and flour used as food products?
While they are safe to be consumed on their own, there are many delicious ways to consume the products by incorporating them into recipes.

Hemp Oil:

Use in baking, raw treats, salad dressings and dips. Hemp oil has a low flash point, so is not recommended for frying as it will start to smoke even at low temperatures.

Hemp Seeds:

Sprinkle into smoothies or on top of cereal, salads, soups or yoghurt to add extra protein, nutrients and a very slight nutty flavour.

Hemp Protein Powder:

Hemp protein contains all 10 essential amino acids necessary for optimal health and can be simply mixed with milk or nut milk, added to smoothies or even pancakes to boost protein intake.

Hemp Flour:

Not only is hemp flour a nutritious gluten-free flour alternative, it also adds a great nutty flavour to bread, muffins, cookies and more.

For further ideas and recipes to share with your consumers, we suggest searching hemp food brand websites or hemp recipe blog.

What are the health benefits?

Hemp seeds are extremely high in protein and are also a source of vitamin A and E, minerals, fibre, amino acids and polyunsaturated fatty acids, particularly omega-3 and omega-6 fatty acids. Hemp seeds, oil and protein also contain very little naturally occurring sugars – less then 1g per 100g! All are ideal for consumers sensitive to soy, dairy or gluten.

Hemp seeds and oil are used in other countries, including in Europe, Canada and the United States of America, in a range of foods and it’s expected that Australia will follow suit and we’ll see an increase of hemp food innovation.

Hemp Food Australia

What are the benefits for the environment, farmers and the economy?

Hemp contributes significantly towards more sustainable farming in Australia, with the added bonus of creating considerable job opportunities for Australia’s farming industry and of course, further hemp food sales for your retail environment.

Check out the hemp food brands we sell – Hemp Foods AustraliaEM Superfoods and Sani Hemp and add them to your online order here.