Naturally Good highlights 2019 – A discovery of innovation

The Unique team showcased innovative hot new products and best sellers to hundreds of retailers, category managers and buyers at this year’s Naturally Good expo earlier this week.

Naturally Good is Australia’s only trade show for natural, organic and healthy products and continues to grow year-on-year! Held at the world class ICC Sydney in beautiful Darling Harbour across two days, the must-attend event gives retailers a chance to meet the makers, touch the products and get a feel for a diverse range of brands. Visitors from around Australia (and 18 other countries!) had the opportunity to ask questions about the best of our range in food and drinks, beauty and personal care, natural health and home and living.

Naturally Good is the leading event where retailers can physically discover and source the best Australian and global brands entering the market and meet with dozens of suppliers – something that could take weeks to do otherwise and can be challenging when absorbed in the day-to-day running of a store. In hot demand this year – the latest in plant-based and vegan products, healthy snacks, supplements for gut health, emerging ingredients, and the latest natural beauty, just to name a few.

If you missed the event – here is a quick recap of the highlights:


Retailers visit Naturally Good to help differentiate their offering and grow sales by sourcing new, unique, innovative and on-trend products their customers want.

Turban Chopsticks
Mei Sann Yong from Turban Chopsticks

Dale Parkes with the My Magic Mud team.

As always, the Unique stand ensured that our diverse and fast-selling range of brands stood out in the crowded expo hall. Visitors to the Unique stand were treated to a pre-launch of some of our best new products, beauty demos and food sampling from our top-selling ranges, including Mei Sann Yong’s Turban Chopsticks, who served up tastings of their top-selling speed scratch meal bases to 2000+ visitors!

Retailers enjoyed meeting Steve Grossman and Ritu Mathur from CLIF Bar, USA; Bernie Walker and Sabine Muir from Little Zebra; Aaron Fishman from East Bali Cashew Company; Mat Stillone from Protein Supplies Australia and Botanika Blends; Mike Watts-Searle from Blue Dinosaur; Paul Stokes from Grin; Kresho Sprem from Kresho Bar, the newest vegan almond nougat chocolate; and Jessica Arman from My Magic Mud who showcased how to use the new clay and charcoal masks.

Favourites across the two days included the new savoury banana chips from Banana Joe; our new vegan white chocolate Vego; Upton’s Naturals Real Meal Kits delicious Massaman Curry; The Ginger People Ginger Rescue Shots; The Whole Foodies Native Cashews; and a special sneak peek at one of July’s hottest new products – Nelsons Naturals Crush & Brush!

This year’s Unique showbag (valued at more than $150) was a hit and included CLIF Bar’s favourite flavour of 2019 – Peanut Butter Banana and an assortment of our top-selling products. Unique giveaways also included hundreds of Cheeki stainless steel bottles and ACURE Travel Packs!



Naturally Good is the heartbeat of the industry across Australia and South East Asia and is a great opportunity to catch up with existing suppliers and to meet new ones.

We caught up with hundreds of retailers across the two days! Visitors to the Unique stand may have also met renowned US natural products consultants, Bob Burke from Natural Products Consulting and Tim Sperry, former Whole Foods Purchasing Manager.



The free education program was in high demand this year with standing room only at all theatres! Several free trends sessions helped visitors understand what to look out for when walking the expo floor – with much of this information exclusive to the sessions and not available anywhere else.

Unique's Water Refill Station
Unique’s sponsored water refill station.

Visitors learnt about factors influencing healthy FMCG in Australia; what consumers want in food and drink, and natural, organic and clean beauty; what’s next in hemp and CBD oil; and the future for Australia from North America’s $200 billion+ natural products market. There were also more than 20 sessions across two days to help retailers get the edge in business by some of Australia’s foremost experts in social media, e-commerce, digital marketing and business strategy.

Expo visitors were welcomed to the usual friendly and fabulous customer service from Unique. The Unique team partnered with Cheeki and flew the pink and green flag at Naturally Good this year, helping create a more sustainable planet with our sponsored free water refill stations in three convenient locations throughout the show. In doing so we helped expo visitors to stay hydrated and saved 1,357 plastic bottles.

Despite the whirlwind nature of the actual event, we put our time and effort into these events to support our suppliers, build and strengthen our retailer relationships and meet new faces along the way. We couldn’t do what we do without their support and for that, we’re always grateful!

If you missed out this time, don’t worry, we can’t wait to do it all again, so we’ll see you next year!



From cross-country skiing, climbing and running to Ultraman, CLIF athletes are taking their sports to the next level and inspiring Australians to get outside, enjoy CLIF and feed their own adventures.

Long-time Team CLIF member, Lucy Bartholomew, has had an incredible 12 months, including winning the Ultra Trail Australia and the Ultra Trail Ninghai (China), as well as many local and international trail runs.


Richard Thompson, took out the Australian Ultraman event this year, breaking the world record while maintaining a successful coaching team that includes hundreds of triathletes and runners across Australia.

Building on her achievements from 2016, Team CLIF climber, Lucy Stirling, led a strong Australian team to the world cup in Europe, before taking out the lead climbing title at the Oceania Championships, as well as strong performances in bouldering and speed climbing (2nd and 3rd respectively).  Her eyes are firmly set on the 2020 Olympics, which require climbers to achieve across all three disciplines.


New Team CLIF athlete, Callum Watson, is also ramping up his training for the 201 Winter Olympics where he will compete in the cross-country skiing, backing up his success in the 2014 Winter Olympics.

Don’t miss out on the sales growth of this exciting brand and become part of the success story! Order your CLIF products today from our online store. Or register for an account with us here.



The skin is regularly exposed to a range of air pollutants and environmental elements. Although human skin acts as a biological shield against these harmful compounds, a prolonged or repetitive exposure to high levels of these pollutants may contribute to negative effects on the skin.

Skin exposure to air pollutants has been associated with skin aging and inflammatory or allergic skin conditions such as atopic dermatitis, eczema, psoriasis or acne, while skin cancer is among the most serious effects.

Dr Organic’s Activated Charcoal range helps to eliminate dirt, oil, and impurities from the body while combating the side-effects of urban stress and pollution.

Using activated charcoal produced from Oak Trees grown in sustainable and regulated forests, and a proprietary blend of organic and bioactive extracts including aloe vera juice, cucumber, and cinnamon, the range is ideal for those with oily and blemish-prone skin.

The most common forms of air pollutants in urban society today include:

1.Polycyclic Aromatic Hydrocarbons (PAHs)

PAHs are among the most widespread organic pollutants. Long term-exposed skin to PAHs either through the hair or skin may lead to oxidative stress, pigmentation and skin ageing. PAHs have also been implicated in the development of skin cancer.

Main sources: Residual wood burning, car exhaust fumes, and smoke.

2.Volatile Organic Compounds (VOCs)

VOCs, with the presence of sunlight and nitrogen oxides, cause the formation of photochemical oxidant products -mainly ozone (O3) – at ground level, also called Summer photochemical smog.

Main sources: Organic solvents in paints, varnishes, vehicle refinishing products, tobacco smoke, stored fuels, car exhaust and emissions from industrial facilities.


Oxides have been associated with increased prevalence of atopic dermatitis as well as exacerbations of the disease in children.

Main sources: Nitrogen oxides are emitted mainly from mobile and stationary combustion sources. Sulphur dioxide can be formed from both industrial processes and natural sources such as volcanic activity and forest fires.

4.Particulate Matter (PM)

Air pollutants, consisting of complex and varying mixtures of different size and composition particles suspended in the air are called PM. Exposure to PM contributes to external signs of skin aging (wrinkles, pigmented macules or spots).

Main sources: Factories, power plants, refuse incinerators, automobile, construction activities, fires and natural windblown dust are some of the main sources of PM.


Exposure to O3 has been associated with urticaria, eczema, contact dermatitis, and other nonspecific eruptions.

Main sources: Ozone may be formed as a by-product of various everyday activities combined with the interaction of sunlight (UVR), hydrocarbons, VOCs and nitric oxides, representing a major active component of the pro-oxidant smog.

6.Cigarette Smoke

The combination of smoking and sun exposure may combine to negatively influence skin aging. Cigarette smoking has been associated with skin aging (wrinkles, skin dryness, skin dyschromia), skin cancer (SCC, BCC), psoriasis and acne vulgaris.

By world standards, Australia has very clean air. However, according to the Department of the Environment and Energy, levels of some pollutants, including ground-level ozone and particulate matter, can still exceed current air quality standards.



Dr Organic’s Activated Charcoal range works effectively in helping to cleanse the skin of excess oil and impurities. The range includes a face and body wash, face mask, face scrub, shampoo and conditioner.

The range is free from:

  • SLS,
  • Parabens,
  • Petrolatum,
  • Synthetic Colours,
  • Phthalates,
  • Mineral Oil,
  • Silicones,
  • DEA,
  • Glycols,
  • Isothiazolinones,
  • And BHT.

Suitable for vegans & vegetarians, the key active ingredients help to eliminate dirt, oil, and impurities from the skin making them ideal for those exposed to the elements with oily and blemish-prone skin.dr-organic-activated-charcoal

If your customers are looking for a cleansing range that can purify, detoxify and promote clear skin, then you can’t go past Dr Organic’s Activated Charcoal range! Order the full range online or register an account with us today.

If your customers can’t get enough of purifying, activated charcoal, make sure to explore our full range of charcoal products here, including My Magic Mud, Charcoal Me, Keeko, Schmidt’s, Eden Health Foods, Niulife, and Givovanni.



What diet trends are your customers following in 2018? We’ve covered 7 of the most popular diets you’ll be asked about this year so you can wow your customers with the products that suit their needs, no questions asked.


A flexitarian diet (also known as a semi-vegetarian) is mostly vegetarian, allowing for the occasional consumption of meat, poultry and seafood. This diet has risen in popularity as it’s a more achievable alternative to going full vegetarian.

Growing numbers of Australians are going meat free with more than 11% having eliminated or almost eliminated meat from their diets at the end of 2016.


This diet is very loose but makes a conscious effort to reduce meat, poultry, seafood, eggs and dairy. For example, those that follow ‘Meat-Free Monday’ would fall into the reducetarian category.

Meat replacement alternatives like Upton’s Naturals jackfruit are highly appealing to this category!


A vegan diet strictly avoids any animal-derived ingredients, including meat, poultry, seafood, dairy, eggs, gelatine and bee products.


FODMAP is an acronym that stands for Fermentable Oligosaccharides, Disaccharides, Monosaccharides and Polyols. Simply speaking, the Low FODMAP diet helps with digestive issues by aiming to temporarily reduce short-chain carbohydrates in the diet.


Widely famous thanks to high calibre influencers like Pete Evans, the paleo diet is based on the types of foods presumed to have been eaten by early humans. This includes meat, poultry, fish, vegetables, nuts (excluding peanuts which are a legume) and fruit. It excludes dairy, processed foods, sugar and grains.

Nutrition Insight reported that globally the “high protein” paleo category experienced 26% globally from 2015-2016.


Also known as the keto diet, the LCHF prescribes foods low in carbohydrates (ranging from 5-20% in total carbohydrates) and high in fats (up to 75% in total fat).

Nielsen reported that the Asia-Pacific region is leading the growth in the category with 34% of respondents saying they follow a low-carb, high-fat diet to lose weight.

7. 5:2

5:2 is an intermittent fasting diet. It follows five days of normal food intake with two restricted calorie days weekly. The diet aims to reduce body fat and extend the time human growth hormone (HGH) is active in the body.

Common foods consumed in the diet include bulletproof coffee, protein, high fat foods including oils and high carbohydrate foods like rice and quinoa.


The Whole 30 Diet is a short-term program that encourages participants to cut out alcohol, dairy, grains, sugar, legumes, and additives for 30 days straight – with no cheating.

The goal is to cut inflammation-promoting foods and then gradually reintroduce them to see what needs to be eliminated for good.

Customers following this diet may be looking for packaged foods that meet the guidelines, and products that support detoxing and gut health, and reduce inflammation.

QUICK GUIDE TO ALTERNATIVE DIET TRENDSDiet-Trends-2018-tableKey: Y= Yes | N= No | O= Occasionally | R= Reduced or Restricted

Stay ahead of the trends with Unique! If you’re not a wholesale customer yet, you can get started here! Otherwise, shop our online store and make sure you’ve got the latest products for all your customers needs.

Hemp Food | Your Customers’ Questions… And All the Answers!



As of 12 November 2017, Australian consumers have been able to purchase hemp foods in your retail environment.

Hemp foods previously marked for ‘external use only’ from leading hemp food brands including Hemp Foods Australia, Sani Hemp, EM Superfoods and Every Bit Organic Raw and can be suitable to be transitioned into your food categories now the national legislation has rolled out.

Preparing yourself with the right knowledge to answer expected consumer FAQs, will help you to educate customers and get hemp sales growing in the green! Here’s what you need to know.


How are hemp oil, seeds, protein powder and flour used as food products?
While they are safe to be consumed on their own, there are many delicious ways to consume the products by incorporating them into recipes.

Hemp Oil:

Use in baking, raw treats, salad dressings and dips. Hemp oil has a low flash point, so is not recommended for frying as it will start to smoke even at low temperatures.

Hemp Seeds:

Sprinkle into smoothies or on top of cereal, salads, soups or yoghurt to add extra protein, nutrients and a very slight nutty flavour.

Hemp Protein Powder:

Hemp protein contains all 10 essential amino acids necessary for optimal health and can be simply mixed with milk or nut milk, added to smoothies or even pancakes to boost protein intake.

Hemp Flour:

Not only is hemp flour a nutritious gluten-free flour alternative, it also adds a great nutty flavour to bread, muffins, cookies and more.

For further ideas and recipes to share with your consumers, we suggest searching hemp food brand websites or hemp recipe blog.

What are the health benefits?

Hemp seeds are extremely high in protein and are also a source of vitamin A and E, minerals, fibre, amino acids and polyunsaturated fatty acids, particularly omega-3 and omega-6 fatty acids. Hemp seeds, oil and protein also contain very little naturally occurring sugars – less then 1g per 100g! All are ideal for consumers sensitive to soy, dairy or gluten.

Hemp seeds and oil are used in other countries, including in Europe, Canada and the United States of America, in a range of foods and it’s expected that Australia will follow suit and we’ll see an increase of hemp food innovation.

Hemp Food Australia

What are the benefits for the environment, farmers and the economy?

Hemp contributes significantly towards more sustainable farming in Australia, with the added bonus of creating considerable job opportunities for Australia’s farming industry and of course, further hemp food sales for your retail environment.

Check out the hemp food brands we sell – Hemp Foods AustraliaEM Superfoods and Sani Hemp and add them to your online order here.

Australia Legalises Hemp Food!


On 28 April 2017, the hemp food industry in Australia changed forever. The Food Standards Australia New Zealand’s (FSANZ) proposal to permit the sale of food derived from the seeds of low delta 9-tetrahydrocannabinol varieties of cannabis stavia (hemp) was passed by the Council of Australian Governments (COAG). Now Australia and New Zealand are in line with the rest of the world.

While passed in April, the changes have just come into effect as of 12 November 2017.

The delay in the amendment taking effect was given to allow each state and territory time to amend respective legislation which is required to support the legal sale of low-THC hemp seed foods in Australia.

The changes pave the way for Australia to reap the nutritional, financial and environmental benefits of selected hemp foods.

These foods were previously marked for ‘external use only’. With legislation changes, healthy hemp foods are now legal for human consumption across Australia.

“In five years’ time, hemp could be as common as soy, chia and flaxseed because it’s nutritious.” Said Paul Benhaim, chief executive of Hemp Foods Australia. Paul is also predicting sales of hemp seeds to quadruple in the year following this change.


Hemp differs from other varieties of cannabis. It is not marijuana. Hemp is a woody plant with no buds. Historically hemp has been used as a source of fibre and oil in traditional medicines. Hemp has no or miniscule traces of delta 9-tetrahydrocannabinol (THC). THC is the cannabinoid associated with the psychoactive properties of marijuana.

Hemp is a highly nutritious plant and can be used to make food ingredients like seeds, flour, oil and protein powder. Internationally, the food market has seen a range of hemp consumables such as; hemp snack bars, pasta and milk, just to name a few. With more products being created every day, production techniques will evolve and get even better.


Hemp Foods Australia


It is expected that Australia will see the similar introduction of hemp food products over the next few years.


Australian states were given until 12 November 2017 to make legislation amendments to meet the Council of Australian Governments legislation. Some states made this change faster than others. While states were waiting for the legislation amendments, retailers were still able to sell hemp seed products for external use.

Find out more and keep up to date on this legislation change on the Food Standards Australia New Zealand (FSANZ) website.


Check out the hemp food brands we sell – Hemp Foods Australia, EM Superfoods and Sani Hemp and add them to your online order here.

What Your Customers Know About Oxybenzone Could Affect Sunscreen Sales


Mainstream marketing campaigns tell Australians to ‘slip, slop, slap’ whenever out in the sun, but could consumers be second guessing their sunscreen?

Previously many looked for the highest SPF rating as an indicator of the ‘best’ way to protect themselves from ultraviolent radiation (UV). Today it goes beyond this. With more emphasis on ingredient transparency and environmental protection than ever before, customers want to know what it is that they are applying to their skin.

An ingredient that’s being shunned more and more is oxybenzone.

What is oxybenzone?

Oxybenzone is an organic compound that can absorb UVB and UVA rays. The pale-yellow solid is readily soluble in most organic solvents.

There is a growing concern with the use of oxybenzone and the hazardous effects it can have on the environment and possible impact on human health.

Hazardous for the environment:
There’s a significant amount of research that identifies the harmful effects that even the smallest amount of oxybenzone has on coral.

Oxybenzone can reach our reefs by washing off during a swim and washing down the drains when showering off sunscreen. It is also highly absorbent through skin and Dr Karl Kruszelnicki says “on average, oxybenzone will appear in the urine of over 96% of those who apply it to their skin.”

The absorption of oxybenzone could be negatively affecting health, as well as the environment (when flushed into our waterways through oxybenzone contaminated urine).

Dr Karl Kruszelnicki found that it can be toxic to baby coral and can greatly contribute to coral bleaching at levels as low as 62 parts per trillion (equivalent to one drop in 6.5 Olympic swimming pools).

According to a 2015 paper published in the journal Archives of Environmental Contamination and Toxicology, annually the world’s reefs are exposed to up to 14,000 tons of sunscreen.

Hazardous for health:
The US National Library of Medicine and National Institutes of Health says that there may be potential adverse effects induced by UV-filters like oxybenzone.

As mentioned above, oxybenzone has been found to be highly absorbent through the skin, which is sparking concerns about it being hazardous to health, including skin reactions and hormone disruption.

Studies into the side-effects on health are few and in the early stages. More intensive research needs to be conducted before a conclusive stance on whether oxybenzone is unsafe for health can be concluded.

What is oxybenzone commonly found in?

Oxybenzone is most commonly found in sunscreen and can also be found in sunscreen moisturiser, sunscreen lip-balm, nail polish, fragrance, hair spray, sunscreen makeup, baby sunscreen and a range of other body, hair and cosmetic products. It is used in over 3,500 sunscreen preparations worldwide.

Is there a better alternative?

EWG (Environmental Working Group) said they agree with the Professional Association of Underwater Instructors and the National Park Service, who recommend using sunscreens that use zinc oxide and avoid sunscreens that contain oxybenzone.

Read more about EWG’s thoughts on oxybenzone here.

“ zinc oxide is not as harmful to coral as oxybenzone. So we could use these (and other chemicals) which don’t harm humans nor ocean creatures—or we could cover up.” – Dr Karl Kruszelnicki.

What are the synonyms?

Oxybenzone can also be listed as 2-Hydroxy-4-methoxybenzophenone, 4-Methoxy-2-hydroxybenzophenone, Advastab 45, AI3-23644, Anuvex, Benzophenone, 2-hydroxy-4-methoxy-Benzophenone-3, BRN 1913145, CCRIS 1078, Chimassorb 90, Cyasorb UV 9, Cyasorb UV 9 Light Absorber, EC 205-031-5, EINECS 205-031-5, Escalol 567, Eusolex 4360, HMBP, HSDB 4503, MOB, MOD, NCI-C60957, NSC 7778, NSC-7778, Ongrostab HMB, Oxibenzona, Oxibenzona [INN-Spanish], Oxibenzonum, Oxybenzon, Oxybenzonum, Oxybenzonum [INN-Latin], Solbar, Spectra-sorb UV 9, Sunscreen UV-15, Syntase 62, UF 3, UNII-95OOS7VE0Y, USAF CY-9, UV 9, Uvinul 9, Uvinul M40 and Uvistat 24.

What is safer sunscreen?

The Therapeutic Goods Administration (TGA) legislation only requires sunscreen products to list the active ingredients and the preservative system, but natural brands have opened up the transparency of their sunscreens, exposing all ingredients used in their formulations. This may help your customers more clearly decide on whether a certain brand is better for them.

For customers concerned about the effects that oxybenzone may have on the environment and their health, offer them natural sunscreens that use zinc as the UV filter instead. These include Eco Sunscreen (Body, Baby and Face),  Simple As That Sunscreen, UV Natural Sunscreen (Body, Baby, Sport and Lip) and Wotnot Sunscreen.

New to the natural sunscreen category

The newest product to the Wotnot Sunscreen range, goes beyond offering a natural, chemical UV filter-free sunscreen. The SPF 30 Anti-Aging, Daily Defence For Face is made with certified organic ingredients and is specifically created for the modern-day, fast-paced lifestyle that many women live.

It helps to protect, prime and brighten the skin, while the Cosmos approved plant collagen helps reduce the appearance of fine lines and wrinkles. It’s an all-in-one face sunscreen that’s made with 100% wot’s good and 0% wot’s not! Another reason for your customers to love this new product is the super competitive price point.


Help your customers get ready for the warm weather ahead. Add a range of oxybenzone-free sunscreens to your next online order here. If you’re not yet a Unique Health Products’ retailer, it’s easy to get your wholesale account started here.

Merchandising Tips and Tricks!


In an environment where every inch could make you a sale, it’s important to take the time to ensure you’re effectively using every spare space in your retail store.
Not sure where to start? Take a look at these easy to follow merchandising tips for some super sales!

1. Embrace the Clip Strip:

Every break between shelves is retail space, so don’t forget to use it. Placing clip strips along breaks is a great way to encourage a companion sale or impulse buy.

2. Block Down:

Take advantage of customers’ product search patterns by merchandising specific brands vertically down rather than horizontally. If brands are merchandised across the shelf, customers often have problems finding what they are looking for.

3. Big Bottom – Small Top:

Try and avoid your smaller products getting lost and your shelves feeling top heavy and awkward by keeping your larger items low and your small items high.

4. Bring Brands Alive:

Help create a strong shelf presence by bringing brands alive and encapsulate consumers with the brands story and personality.

5. It’s All About Abundance:

Order enough stock to keep your displays abundant. Sparse shelves cheapens the look of your displays and when products are not consistently available, consumers will doubt your reliability.

6. Say Goodbye to Gaps:

Minimise gaps between shelves to create an abundant, organised environment. Although at the same time ensure there’s still enough room for shop assistants to face up and check expiry dates, and for customers to easily pick up the products.

7. Face Up More for the Movers:

Multiple facings help brands to further stand out. Allocate multiple facings for your high turnover products to make it easier for consumers to find and easier for you to sell.

8. Take a Double Dip:

Companion sales are a terrific way to increase your customers’ average spend. Think about what you companion sell and encourage extra sales by dual locating products that sell well together.

9. The Price is Right… There:

Most customers check the price before they make a purchase decision. If they can’t find it easily, it may certainly turn them away, so ensure price labels are available and easy to see. This goes for sale and deal prices too.

10. Give the Option For Impulses:

Utilise your register counters for impulse sales – ensure the products are relevant to the season and suited to an impulse purchase, like grab n’ go snacks or beauty 2 go sachets. Just remember to keep the area clean, tidy and uncluttered.

11. Off Location Displays:

Use off location displays to create themes around seasonal essentials, local events, holiday periods or on-trend products/ranges. Convey the message quickly and effectively by using large, clear signage and POS materials.

Merchandising Tips

12. New Needs To Be Known:

New product? Flag it with a small, but bright ‘NEW’ sign to let your customers know. It will help the product catch their attention and create excitement discovering new lines in your store.

13. Move Onwards and Upwards:

Sticking to the same old day-in-day-out can be a drag, for you and your customers. Monitor sales and don’t be afraid to change things up if something is just not working. It’s the only way to grow!


Give these top 13 merchandising tips a try to find what best improves your sales. Having trouble deciding on what products to stock in your retail environment? Contact us and our friendly customer service team will help you to determine what products will best sell in your store.

Could Keely Andrew Be Behind Your Sales?


You could be her biggest fan, or maybe you haven’t heard of Keely Andrew, either way – read on. This article explains why retailers should care about the relationship between CLIF Bar and Keely and how to capitalise on celebrity endorsements to increase sales. We’ve also added some extra info on Keely for those surfing fans!

Keely’s become a prominent role model for young women in Australia. She’s an Aussie girl in the spotlight to the millions that follow the World Surf Tour.

Keely Andrew competing at the 2017 Hurley Pro at Trestles, California.

Her high exposure isn’t just pushing the surfing industry in Australia, but her alignment with CLIF Bar is impacting the brand in a positive way.

“The CLIF Bars themselves are a good snack to have during a long surf session. They taste good and a single bar is so filling.” – Keely told us.

Approximately 10% of the Australian population surf – that’s almost 2.5 million.

It’s more than just a substantial number; surfing has become an iconic Australian sport since being introduced by Hawaiian Duke Kahanamoku in 1915. Surfing plays a huge part in Australian culture and identity.

When a brand aligns itself with such a prominent sport and sports star, its ability to increase sales is highly anticipated.

Why is celebrity endorsement important to retailers?

You’re a fast-paced, successful retailer and time is certainly not a factor that’s on your side. Juggling your business and ensuring it’s performing at its best, while maintaining your personal life can prove a challenge. Why add extra pressure by stocking products that you’re not sure about?  You want brands that support your sales with marketing that increases brand recognition and ultimately ‘sell themselves’.

Celebrity endorsements are not a new concept and are based on simple logic – people idolise celebrities. If a brand can effectively align themselves seamlessly with a celebrity, then consumers are prompted either subliminally or directly to buy. What’s key here, is ensuring that the brand is well-aligned with the celebrity.

You wouldn’t necessarily see an increase in sales if CLIF Bar was to say align with a celebrity famous for creating ‘dramatic make-up looks’. It’s the wrong alignment. This would confuse consumers and create the opposite desire that a brand would want.

For CLIF Bar, outdoor, adventure-driven sports are the centre of the brands focus, so to align with athletes that share this passion is a perfect example of effective celebrity endorsement.
Reports from Marketwatch identified that just one endorsement can spell an increase in sales by 4%, almost immediately.

Keely Andrews - CLIF Bar Athlete

The brand value added by celebrities isn’t just immediate but also profound. Such partnerships add legitimacy to a brands identity.

While CLIF Bar is the number one energy bar in USA and Canada, breaking into a new market can always be a challenge. CLIF Bar can better build relationships with Australian consumers by creating these alignments with Australian athletes.
With CLIF Bars dedicated approach, it’s grown exponentially since launching in the Australian market 5 years ago. The last two years alone has seen triple digit growth!

Sponsored Athletes and CLIF Bar

It’s always been important for CLIF Bar to support amateur and professional athletes across the globe. They currently sponsor over 1,500 athletes across the world with several Aussie-based. One of course is the incredible young surfer, Keely Andrew. Take a look into all the Australian sponsored athletes here.

At just 23 years old, Keely has been competing for eight years and has been sponsored by CLIF Bar for almost two of those years. In that time, she has had some fantastic results in her field.

Keely Andrews - CLIF Bar Athlete

More about Keely Andrew

Like Unique Health Products, Keely is a Sunny Coast, Queensland local. Winning a World Title has been her focus but her journey to reach this goal has seen her already complete incredible achievements, including:
– 1st Port Taranaki Pro 6000 WQS 2015
– 2nd El Salvador Pro 6000 WQS 2015
– 1st El Salvador Pro 6000 WQS 2016
– 5th US Open Of Surfing WCT 2016
– WSL Women’s Rookie of the Year 2016
– 5th Roxy Pro Snapper 2017
– 5th Oi Rio Pro 2017

“I hope to represent strength and be a role model and inspiration to all aspiring young women in Australia and abroad.” Says Keely.

Lakey Peterson is also a CLIF Bar sponsored athlete and an idol of Keely’s. “I look up to Lakey most on the CLIF Bar team. She has amazing work ethic and surfs incredibly well.” Says Keely.

Keely Andrews - CLIF Bar Athlete

Keely’s relationship with CLIF Bar

“My favourite CLIF Bar product is the energy gels.” Keely told us, “When I’m competing I often have long days at the beach and so it’s always helpful to have a gel to boost my energy levels before paddling out for a heat.”

CLIF Bar supplies a full range of Bars, SHOT Energy Gels and BLOKS Energy Chews to Keely that she uses within her training and while competing.

CLIF Bar partnered with Keely Andrew early into her career as a professional surfer and looks forward to an ongoing positive partnership as the athlete shreds towards her goal to take home a world championship title.

What’s the World Surf League?

For those unaware of The World Surf League (WSL), they organise the annual tour of professional surf competitions and broadcasts the events live.

The league captures all the athleticism, drama and adventure of competitive surfing, bringing together the world’s best male and female surfers in the most remote and exotic locations in the world.

When asked what it was like to be a part of the Championship Tour in the World Surf League, Kelly answered – “It’s hard work but definitely a lot of fun. Travelling the world competing against the best female surfers in the world is pretty special.”

Keely Andrews - CLIF Bar Athlete

Find out more on the world surfing league website.

Get the most out of CLIF Bars exposure with sponsored athlete. Request posters for your retail environment that feature the sponsored athletes and help directly target your consumers and sell more.

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