6 HEALTH AND WELLNESS TRENDS AND WHAT THEY MEAN FOR YOUR BUSINESS

The beauty of the digital age is that we have so much data at our fingertips to guide decision-making in business. You don’t need to guess the wellness trends… because you can see the trends unfolding in the data right before your eyes.

Using data from Google Trends and keyword research tool, Ubersuggest, we’ve done some digging to analyse six health and wellness trends that have significantly impacted the industry over the last five years, and how you can make the most of those trends in your business.

KETOGENIC DIET

The keto diet has steadily grown in popularity over the last five years. In recent Roy Morgan research, 24% of people surveyed indicated that eating a low-fat diet is important to them. This was down from 39% in 2000. The researchers suggested that this change in the way people look at food could be due to the rising popularity of the high-fat keto diet. 

Each month, more than 90,000 people in Australia search ‘ketogenic diet’, 74,000 search for ‘keto diet’ and 1,000 search for ‘keto diet vegan’ or ‘keto diet vegetarian’. Interestingly, in the last 12 months, there has also been a 50% increase in search volume for ‘keto friendly snacks’. 

The opportunity: Educate your customers on the benefits of keto, tied to your keto offering. If you want to increase your keto range, brands like Keto Naturals, The Monday Food Co, PBCo. and Vitawerx have a strong keto market presence. 

Image Source: Google Trends

ENVIRONMENTALLY FRIENDLY

Research consistently shows that today’s consumers are concerned about the environment. This is supported by the Google Trends data, which shows movement in an upwards direction for searches related to the environmentally friendly topic. 

So, what exactly are they searching for? The list is long, but there is strong growth in search volume where it matters most to you:

  • 450% increase in ‘earth friendly cleaning’ and 60% increase in ‘eco cleaning products’
  • 200% increase in ‘eco friendly products’
  • 160% increase in ‘eco friendly gifts’ and 90% increase in ‘eco gifts’

The opportunity: In a climate where 2 in 5 consumers want brands to offer more sustainable/durable products, it’s time to not only increase your offering but also share your own sustainability initiatives with your customers, such as what you are doing to minimise your plastic waste and packaging.

In the eco-friendly gifts market, Summer Salt Body and Sow ‘n Sow are well established brands. Similarly, for eco-cleaning products with brands such as Earthwise, Bon Ami, Koala Eco and Planet Luxe

Image source: Google Trends

SINGLE-USE PLASTIC

The facts on single-use plastic and plastic waste are frightening. It’s no wonder that this is a trending topic of concern. 

With government moves in some states to ban certain single-use plastics and commitment at a federal level to phase out products such as single-use plastic straws and utensils, awareness of the topic is sure to grow. 

On the topic of drinking straws alone, there were huge increases in search volume over the five year period:

  • 1,900% increase for ‘reusable straws’
  • 1,110% increase for ‘metal straws’ and for ‘silicone straws’
  • 800% increase for ‘steel straws’

The opportunity: Embrace the rise of reusables and zero-waste products by minimising your use of single-use plastic bags and packaging and increasing your eco-offering with brands such as market-leader, Ethique as well as Ever Eco, Joco and Huskee.

Image Source: Google Trends

VEGANISM

Plant-based diets are on the rise. Whether it’s vegan, vegetarian or flexitarian, search for veganism and related terms is increasing. In the last five years there has been a 160% increase in search volume for ‘plant-based diet’. 

Every month more than 27,000 people search for ‘veganism’, 5,400 for ‘plant-based diet’, 1,600 for ‘plant-based meat’ and also for ‘veganism vs vegetarianism’ and 590 for ‘plant-based diets benefits’. That is a significant volume of search with an educational intent. People are curious about plant-based eating.

The opportunity: Cater to this growing market with a range of plant-based products and provide education on plant-based eating. Innovation and flavour are the key here with brands such as Upton’s Naturals, Flexible Foods and Plantasy Foods for plant-based meat alternatives or even J. Luehders vegan candy. 

Image source: Google Trends

ORGANIC NEAR ME

There are two elements to this trend. The first is the rise of interest in organic food. The second is the shift in local search.

In the last twelve months alone, Google search frequency for ‘organic food’ increased by 190% and each month 590 people search for ‘organic skincare Australia’. Awareness of the benefits of organic is rising which is driving the shift.

The opportunity: For local businesses and shopfronts, ensure your Google My Business profile is up to date. For eCommerce stores, organic is a trending topic so highlight your organic products. This is also a good opportunity to increase your organic range with brands like Planet Organic and Eclipse Organics

Image Source: Google Trends

IMMUNITY

Within the health and wellness industry, immunity is one of those topics that is always prominent. In the last 12 months, immunity related keywords have seen high search volumes:

  • 6,600 searches for immune system
  • 4,400 searches for immunity
  • 3,600 searches for immunity booster
  • 2,900 searches for immunity boosting food

Anecdotally, we are also hearing that consumers are increasingly on the lookout for immunity-related products. While you can expect peaks for this during cold and flu season, this might start to even out throughout the year, depending on global events.

The opportunity: Capitalise on the immunity trend with innovative and high-quality supplements that provide natural immune system support. Brands like IMUNI, Eden Healthfoods, Martin & Pleasance and Comvita cater to this market. 

Image Source: Google Trends

STAY ON TOP OF THE LATEST WELLNESS TRENDS WITH UNIQUE HEALTH PRODUCTS

We’ve been distributors in this industry for more than 25 years. We are always ahead of the wellness trends so you can bring the latest innovations and new products to your customers. You can shop online with us 24/7 here, or call our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.

INDULGENCE EVOLVED. BETTER-FOR-YOU TREATS THAT CUSTOMERS LOVE

Comfort foods offer us a trip down memory lane and a nourishment of the soul unlike any of the usual fare. It transports us back to moments of our childhood, celebratory milestones in our lives and remind us of memories with those we love. 

Yet, despite our gravitation towards these foods, consumers are more conscious than ever about the ingredients, ethics and sustainability of their food choices. 44% of Australian consumers avoid sugar, 67% are willing to pay more for natural or organic options, and 34% prefer products that are sustainably sourced. 

This shift has driven innovative manufacturers to create better-for-you indulgences that cater to a variety of dietary needs and conscious consumerism concerns. From all natural, organic and vegan to sugar free, gluten free and keto-friendly. There’s something for everyone so now customers can have their cake and eat it too.

Bake Easy

High protein, gluten free, low carb, macro friendly and sugar free… Baked treats aren’t what they used to be! They’re even better! Most of these mixes only need water added for a deliciously satisfying snack baked in a flash. All are made with natural, gluten-free ingredients, and between them cater to a whole range of dietary needs. 

better-for-you baking convenience

Chocolate Temptations

The smooth, velvety texture and creamy, bittersweet taste of chocolate has been capturing hearts since the Mayan times. Australians alone consume 32kg of chocolate per person, per year! Today, there is a plethora of choice in the chocolate world. Sustainability and ethical concerns have highlighted organic and fair trade chocolate options, while vegan and gluten-free choices are becoming clear winners in the health space too. Our wide selection has something for everyone! 

better-for-you chocolates

Candy Crushin’

Vegan, indulgence and delicious never really seemed to meet in the same sentence circa 5-10 years ago. Confectionery such as gummies, marshmallows and ooey-gooey chocolate bars were off the menu thanks to their reliance on animal products. However, the ever-increasing demand for vegan alternatives has generated some vegan-friendly, classic confectionery options with just as much “squish” factor as the originals! 

better-for-you vegan treats

Clever Crisps

Comfort foods aren’t limited to the sweet shelves either. A quintessential staple for the Aussie backyard get together, a big bowl of chips is the ‘watercooler’ of the party and breaks the ice at work events all over the nation. For those looking for a better-for-you alternative, these innovative brands bring all the flavourful crunch, without compromising your customer’s health goals.

better-for-you salty snacks

Make sure you’re making the most of this healthier indulgence trend by stocking up on these popular products. While you’re placing your order, take a look at our extensive range of healthier pantry staples as well!

Due to the COVID-19 government directives, our telephone hours have adjusted slightly, however we are still in full operation and you can order online anytime!

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SIX ON-TREND GIFT CATEGORIES FOR EASY MERCHANDISING

Christmas is right around the corner and the hunt for the perfect gift is well underway. Delight your customers by establishing displays in themes that are right on-trend and make gift giving a breeze. These are our top six on-trend gift categories to get you started!

If gifting is not part of your end-of-year promotional strategy, the food options double as great last-minute entertaining options for those with special diets!

vegan-gift-ideas-healthy

THE VEGAN FOODIE

This plant-based selection offers something for every taste.  You could suggest customers’ create a gourmet hamper, use a few treats as stocking fillers, or cater to their vegan guests with delicious options ready in a flash. 

  1. East Bali Cashews – Chilli Lime Cashew Snack 
  2. Upton’s Naturals – Thai Curry Noodle Real Meal Kit
  3. Vego Chocolate Bar – Hazelnut, White Almond Bliss and Dark Nuts & Berries
  4. J. Luehders – Red Berries
  5. The Whole Foodies – Native Cashews Turmeric & Black Pepper
  6. Dandies – Vegan Marshmallows
  7. Bubba’s Fine Foods – Savoury Original Grain Free Snack Mix
  8. The Fresh Chai Co – Vegan Original Blend Long Soaked Chai

adventure-travel-gift-ideas-healthy

THE ADVENTURER

For the outdoor enthusiasts, weekend warriors and adventurers at heart. These items are designed to support an active way of living, no matter where life takes you. Ideal to highlight for holiday season, you could easily switch this category to be ‘Travel Essentials’ if that resonates with your target customers more.

  1. Ever Eco – Silicone Bent Straws
  2. CLIF Bar – Crunchy Peanut Butter
  3. Protein Supplies Australia – Raspberry Lemonade Hydration Recovery Drink
  4. Cheeki – Coffee Mug Topaz
  5. Nelson Naturals – Crush & Brush Mint Charcoal Tablets
  6. Hydro Flask – 32oz Wide Mouth Black (946ml)
  7. Eco – Face Sunscreen

eco-warrior-gift-ideas

THE ECO WARRIOR

Catering to the eco-conscious consumer, this collection offers planet-friendly alternatives to everyday items without skimping on style or quality. Add them to your existing eco-friendly display or showcase them in a creative display of their own. 

  1. Niulife – Coconut Shell Bowl Natural and Polished
  2. Apple Green Duck – Reusable Shopping Bag – Grocer
  3. Fruity Sacks – Reusable Fruit & Veg Shopping Bags
  4. Ever Eco – Reusable Bamboo Facial Pads
  5. Woohoo – Deodorant & Anti-Chafe Stick
  6. Honeybee Wrap – Beeswax Kitchen Collection Pack
  7. That Red House – Stainless Steel Pegs 316 Marine Grade

acure-gift-ideas

THE ACURE OBSESSED

This number #1 natural seller in the US is consistently popular, offering simple, cruelty-free, skin, body and hair care products that work. The packaging is ideal to create a standout colour blocked display and the price point makes these items perfect for adding a little something extra to finish off a gift. 

  1. Radically Rejuvenating – Under Eye Hydrogel Mask
  2. Seriously Soothing – Blue Tansy Serum Stick
  3. Brightening –  Facial Scrub
  4. Foil-Time Mask – Firming Gold Foil Mask
  5. Seriously Soothing – Seriously Soothing Solid Serum 3 in 1 (Reviewed in Bondi Beauty!)

eco-home-kitchen-gifts

ECO-HOME & KITCHEN

Bring the kitchen to life with these funky dishcloths, DIY essential oil cleaning kit, and all-in-one Grow Kits for out of the box gift ideas that bring a sense of accomplishment and happiness – no green thumb required! Grow a kit in store to showcase how easy it is and generate interest in these living gift ideas!

  1. RetroKitchen – 100% Biodegradable Dishcloth – Cow
  2. RetroKitchen – 100% Biodegradable Dishcloth – Bees
  3. RetroKitchen –  Stainless Steel Cutlery Set – Colour Splash
  4. RetroKitchen – Make Your Own Cleaning Kit
  5. Urban Greens – Grow Your Own Tea Kit – Peppermint
  6. Urban Greens – Grow Kit – Culinary Flowers
  7. Urban Greens – Windowsill Grow Kit – Microgreens

clean-beauty-gift-ideas

PAMPER DIY

From organic sheet masks and DIY clay masks to Australian nature-inspired wheat bags, sleep kits and magnesium that helps you sleep like a baby. These gift ideas are perfect to treat someone to a little TLC. Add some of them together to create a pamper hamper. Or switch on a diffuser with relaxing scents nearby for a multi-sensory shopping experience that gets shoppers in the self-care mood!

  1. Orgaid Organic Sheet Mask – Greek Yogurt, Anti-aging, Vitamin C
  2. Amazing Oils – Magnesium Pro Sleep Lotion
  3. My Magic Mud – Calcium Bentonite Clay
  4. Wheatbags Love – Sleep Gift Pack – Waratah
  5. Wheatbags Love – Wheatbag – Seaside
  6. Wheatbags Love – Eyemask – Banskia

You can order all of these and more great gift ideas 24/7 in our online store or via our friendly sales team on 1800 787 904. Simply look for the ‘Gift Ideas‘ banner on the store homepage to go straight to all of the products listed above.

Not yet registered with us? No problem! You can get started here.

AUSTRALIA’S EVER-GROWING APPETITE FOR VEGAN PRODUCTS (INFOGRAPHIC)

Plant-based products have been trending all year. But the rise in popularity for meat-free alternatives and cruelty-free, vegan beauty products in Australia shows Aussies are far ahead of the curve! 

What does it mean to be Vegan?

Veganism includes dietary and lifestyle choices that avoid the use of animal-derived products. A vegan diet excludes meat, eggs, dairy, and all other animal-derived ingredients including cheese, honey, butter and gelatine. 

Many vegans also choose to avoid foods processed using animal products, and avoid the use of personal and household products that are tested on animals or use animal-derivatives such as leather, fur and wool. 

Australian’s demand more plant-based alternatives

While not everyone is turning vegan, many consumers are focused on adding more meat-free meals to their diet. 

This increase in demand has seen manufacturers across the globe jump to offer more plant-based alternatives and as a result, it’s never been easier to go meat-free. 

Australian’s are Googling ‘vegan’ more than anyone else in the world! 

So, if you’re not offering plant-based options for your customers, you’re missing out on major sales! 

As a comparison, Australian’s are big adopters of the ‘free-from’ category including gluten and dairy-free items, with the industry seeing major growth in this category and an expanding range of products on offer.

However, the search for ‘vegan’ is far greater! 

Going meat-free might not be the norm, but it’s no longer not normal. 

According to the Financial Review, a Woolworths spokesperson said demand for plant-based options in its stores has grown across cities, coastal and regional areas around Australia.

“There has been double-digit growth in demand for vegan products in the past year. This isn’t all about customers deciding to go vegan or vegetarian, but part of a broader trend where Australians are looking to add more vegetables and plant-based foods into their weekly shop,” the spokesperson said.

The increasing availability and affordability of vegan and vegetarian products then self-perpetuates the trend even further. 

vegan-stats-australia-infographic

In the US, the $4.5 billion USD plant-based market has grown five times the amount of total food sales this year!

There’s a major opportunity for more Australian-made, plant-based product manufacturers too.

“We’re facing a multi-billion-dollar opportunity for Australia to become a global plant-protein powerhouse, and the great news is we already have the intellectual and infrastructure assets to seize it,” Food Frontier CEO, Thomas King said.

According to the report, Australian farmers have a potentially lucrative opportunity to grow crops for the plant-based meat supply chain and secure market share from imported products, demonstrating how the emerging sector complements Australian agriculture.

According to the CSIRO, the global consumer trend for plant-based protein alone is predicted to reach $25 billion AUD by 2030. This is led by increasing interest in sustainable, ethical and healthy food products combined with a growing demand from export markets who are buying into Australia’s reputation for clean and green products. 

WORLD VEGAN MONTH

November is World Vegan Month – a time when plant-based, vegan-friendly products are at the top of conscious consumers’ shopping lists. Make sure to have plenty of supplies in stock with our top-selling, vegan-friendly brands and get ready to embrace the plant-based boom!

  • Little Zebra Chocolates
    • Dark Supreme 90% And 100%, Keto White Chocolate and Carob Buds.
  • Naked Paleo
    • Paleo Bars in a variety of tempting flavours.
  • Bennetto
    • Organic Dark Chocolate in gorgeous ‘gift-inspiring’ packaging.
  • Vego
    • The Cult-Status White Chocolate Almond Bliss Bar.
  • Botanika Blends
    • Plant Protein in a mix of sizes and innovative flavours
  • Protein Supplies Australia
    • PeaPro Raw Pea Protein in classic flavours perfect for smoothie season!
  • Upton’s Naturals
    • Convenient marinated Jackfruit flavours, Ch’eesy Mac and Thai Spaghetti Real Meal Kits.
  • J. Luehders
    • Soft Vegan Candy in a mix of mouth-watering flavours!
  • CLIF Bar
    • CLIF Bars, Bloks and Shots to fuel every adventure, naturally.
  • Banana Joe
    • Banana Chips that taste like a savoury potato chip but are packed with pre and probiotics for gut health!
  • ACURE
    • Award-winning natural skin, hair and body care!
  • East Bali Cashews
    • Wild harvested nuts in delicious snack and breakfast mixes.

To celebrate World Vegan Month, we have some great deals on the brands above and more. Make sure to take advantage of these deals while they last (ends Oct 31st!).

Add them to your order online here or give our friendly sales team a call on 1800 787 904! Not yet registered with us? You can do that here!