SIX OF AUSTRALIA’S HOTTEST HEALTH FOOD TRENDS RIGHT NOW

Today’s busy lifestyles, over-ambitious to-do lists, and constant push to spread ourselves far too thin has us struggling to take a moment to stop.

As a result, convenience foods continue to take over the retail shelves and consumers can’t get enough.

But regular snack foods no longer cut it.

Consumers are demanding more nutritious options, more functional health benefits, and more snacks that suit their dietary preferences. They’re expecting far more than just something to tide them over until dinner time.

So what has consumers coming back for more? A little category we’re calling “Goodness on-the-go”. This includes health-focused snacks, wholesome mini meals and hydration that are designed for quick and easy consumption and pack a tonne of goodness into every mouthful.

These six trends fit smack bang in this category and are well and truly integrating into our daily lives. Have you got these hot sellers on your shelves?

SIX HEALTH FOOD TRENDS IN AUSTRALIA RIGHT NOW

WELLNESS SHOTS

Right on target with goodness-on-the-go, nutrient-rich juice shots provide a natural boost of nutrition in quick grab n’ go bottles. Popular in fresh juice bars and wellness cafes, these pint-sized drinks pack a punch when it comes to nutrition and caters to the demand for more functional food. 

gingershot-ginger-people

 

PRODUCT SPOTLIGHT: 

The Ginger People have Ginger Shots which are 30% ginger juice combined with creamy coconut. They’re available in Wild Turmeric with anti-inflammatory turmeric and black pepper (for better absorption), or Lemon & Cayenne for a fiery boost to the metabolism. The 60ml glass bottles are tucked neatly into a shelf-ready CDU and retail at only $4.95. 

PROTEIN-PACKED SNACKS

High-protein snacks have been a hit with health enthusiasts for years but the innovation in this space is really ramping up! You can find protein packed into all kinds of snacks including chips, chocolate, ice cream, yoghurts, spreads and of course, the OG of convenient protein snacks, the protein bar! 

Far from a brick that will break your teeth these days, the original gym-junkie protein bars have been reincarnated with numerous makeovers, ingredient overhauls and formulations. Plant-based protein bars and those with minimal ingredients are captivating a much wider market and come as a fresh alternative to whey protein based bars. 

rxbar-australia

PRODUCT SPOTLIGHT:  

RXBARs are protein bars made with a few simple ingredients that are perfect for breakfast on the go, as protein-packed snack bars, or as a pre/post-workout fuel. They use egg whites for protein, dates to bind and nuts for texture.

Each delicious bar packs 12g of protein and 5g of fibre in just under 220 calories and is a combination of only 8 ingredients or less! They are available in six tempting flavours and have an enticing RRP of only $3.95!

PEANUT EVERYTHING!

Peanuts are going beyond the much-loved peanut butter spread and are appearing in everything from baked goods, protein powders and snack bars. According to Mintel research, the fastest growing peanut ingredients in new products include peanut flour, peanut butter and peanut flavour.

Peanuts offer the perfect trifecta for taste, texture and nutrition, offering protein, fibre, vitamins and minerals to keep hunger pangs at bay. They appeal to plant-based foodies and bump up the protein for a clean, wholesome ingredient list that customers love.

macromike-2

PRODUCT SPOTLIGHT: 

It doesn’t get much more dedicated to peanuts than Macro Mike. They have a range of Protein Powders, just-add-water Cookie and Brownie Baking Mixes, Powdered Peanut Butters, and Protein Bars that hero the humble peanut!

Macro Mike impressively combines the need for convenience and the demand for high-protein without compromising on taste in the slightest. The entire range is vegan and retails from $4.50 to $69.95.

MINI MEALS

A Neilsen study revealed 45% of global respondents consume snacks as a meal alternative – 52% for breakfast, 43% for lunch and 40% for dinner. Thanks to our busy schedules, this snackification movement is rapidly becoming the norm with “heat and eat”, “just-add-water”, and “ready in minutes” product claims sounding like music to your customer’s ears! 

 The truth is, snacks are no longer filling gaps between more wholesome meals. They are the replacement for those meals.  

When you can offer your customers a mini meal that requires very little time and effort, has a great taste and a wholesome ingredient list – then you’re onto a winner! 

upbeat-australia

PRODUCT SPOTLIGHT: 

Upbeat packs a tonne of plant-based protein into a convenient range of grab n’ go porridge and meals. Suitable for breakfast, lunch and dinner, they contain 20-25g of protein per serve, include gluten-free and vegan options, are low in sugar and ready in five minutes!

They’re a health-conscious, quick fix meal solution with an awesome RRP of only $4.60-$5.70! 

The porridge flavours include Blueberry Coconut, Chai Spiced Apricot & Buckwheat, Chocolate and Three Grain Raspberry. The savoury selection includes Creamy Mushroom Buckwheat, Thai Curry Lentils and Coconut Curried Lentils. 

CAULIFLOWER

According to Nielsen data, packaged cauliflower products have grown by 71% over the past year. Experts are attributing the rise in cauli-love to a broader increased interest in low carb, keto and paleo diets. As well as an increased awareness about the health benefits of vegetables and desire to eat more of them. Especially those following flexitarian, vegan, gluten-free and plant-based diets. 

keto-naturals-cauli-bites

PRODUCT SPOTLIGHT:

Keto Naturals have a range of Crispy Cauli Bites that are keto and paleo friendly, gluten free and vegan. They’re non-GMO, have 5g net carbs and come in 8-pack, shelf-ready CDUs and flavours include:

  • Barbecue
  • Garlic & Herb
  • Sea Salted

Each pack contains a full head of cauliflower and is slow cooked using a simple list of clean ingredients without any fillers or artificial flavours. They RRP for only $4.95!

ECO HYDRATION

Single-use plastic water bottles are getting the flick with an influx of stylish, reusable alternatives taking their place.

Now used as a fashion accessory, hydrating in an environmentally friendly way is right on trend. The rise of the ‘VSCO girl’ has seen Hydro Flask bottles become a teenage girls’ statement drinking piece, while celebrities and the like are forking out $8,500 for a designer Chanel reusable bottle, because they can.

Healthier hydration is yet another way consumers can showcase their status and highlight their environmentally-friendly stance to the world. And it’s a fashion item that’s not going out of style any time soon. The global reusable water bottles market is expected to be valued at AUD$17.9 billion by 2029!

 

hydroflask-range-australia

PRODUCT SPOTLIGHT:

Hydro Flask insulated bottles are for life’s exciting moments. All while fighting the war on waste and looking great doing so.

They redefine the hydration experience excelling in temperature control with TempShield™ technology. As well as taste management with 18/8 pro-grade stainless steel that protects against flavour transfer. Plus, they have a slip-free, durable grip thanks to the proprietary powder coat. Hydro Flask deliver unexpected refreshment each and every time. Their double-insulated bottles RRP from $46.95. 

Australian health food trends are colliding with convenience now more than ever. So ramp up your goodness-on-the-go offering with these items and hundreds more by stocking your shelves with Unique Health Products?!

Order your items online 24/7 or contact our friendly sales representatives via 1800 787 904. Don’t have a wholesale account with us? No problem, you can register here

TRENDING IN 2020: CAULIFLOWER

Riced, powdered, blended, roasted as a ‘steak’ or completely transformed into a vegan-friendly creamy sauce, grain-free pasta or crispy pizza base. Is there anything the humble cauliflower can’t do?! 

It seems that one of the most detested veggies of our childhoods has managed to sneak its way into practically everything and today’s health-conscious consumers’ are obsessed. 

INDUSTRY GROWTH

According to Nielsen data, packaged cauliflower products have grown by 71% over the past year. Sales of packaged cauliflower “rice,” zucchini noodles and other vegetable-based replacements for pasta and other simple carbs reached $47 million this year, with sales of cauliflower substitutes in particular doubling over the past year to $17 million.

Consumers are turning to cauliflower because of its low carbohydrate nutrient profile, mild flavour and versatility. Cauliflower-containing recipes have spread like crazy across social media, appearing in everything from muffins and cakes to gnocchi, pizza and “Mac N’ Cheese” inspired casseroles!

CONSUMERS LOVE CAULIFLOWER

Experts are attributing the rise in cauli-love to a broader increased interest in low carb, keto and paleo diets. As well as an increased awareness about the health benefits of vegetables and desire to eat more of them, especially those following flexitarian, vegan, gluten-free and plant-based diets. 

Clever manufacturers are capitalising on the popularity and adding the element of convenience for a winning combination that pleases a wide range of consumers. 

The increased innovation in packaged cauliflower products also provides exciting new options for parents in the never-ending battle to get their kids to eat more vegetables!

CAULIFLOWER  – A GAME-CHANGING SNACK

keto-naturals-crispy-cauli-bites

Right on trend, Keto Naturals have a range of Crispy Cauli Bites that are keto and paleo friendly, gluten free and vegan. They’re non-GMO, have 5g net carbs and come in 8-pack, shelf-ready CDUs. Flavours include:

  • Barbecue
  • Garlic & Herb
  • Sea Salted

Each pack contains a full head of cauliflower and is slow cooked using a simple list of clean ingredients without any fillers or artificial flavours.

KETO NATURALS ALSO MAKE COOKIES!

keto-naturals-cookies

The innovative snacks from Keto Naturals provide convenience and choice. Not only do they offer cauliflower bites, but they cater to keto sweet tooths with sweet, low-carb, keto-friendly Cookies in Buttery Coconut and Vanilla too! There’s no cauliflower in the cookies but they’re made with a super simple ingredient list and based on coconut for an MCT oil hit that’s deliciously crunchy. If your customers love toasted coconut, they’ll love these crunchy, bite-sized cookies! 

Exclusive to Unique, Keto Naturals are available to order wholesale via our online store or by giving our friendly sales team a call on 1800 787 904. Not yet registered with us? You can sign up here

7 TRENDS SET TO SHAPE HEALTH AND WELLNESS IN 2020!

What seven trends are set to kick off 2020?

2019 saw major growth in both the eco-friendly and plant-based lifestyle segments.

Thanks, at large, to consumers becoming increasingly aware of the impact their purchases have on their health and the environment. 

In a nod to the previous 20’s era, the continuing shift of social and cultural values will see those categories remain strong sellers.

However, these seven innovation-infused trends are hyped to hit the top-seller lists right alongside them.

Get ready for the snackification movement to seriously jazz up your shelves!

 

1. Puffed SnacksSpokes

 

Better-for-you puffed snacks will be taking their prime position on the savoury snacking shelf. A report by IRI found that puffed and extruded snacks saw 4.45% dollar sales growth from April 2016-2017 making up 36% of the $36.8 billion AUD salty snacks category. These puffed-up, crunchy snacks are in demand due to consumer desire to eat better, including cleaner ingredients, added protein and fibre or nothing artificial.

 

 

 

2. Peanut Everything

Macro Mike

The rise in healthy snacking and plant-based foods are fuelling the growth of nuts, seeds and of course, the ever-so-versatile peanut. As consumers continue to be more health conscious, the focus on the functional benefits that food can offer are driving sales for functional foods and beverages that work harder for consumers. According to Mintel, the fastest growing peanut ingredients in new products include peanut flour, peanut butter and peanut flavour. Peanuts offer the perfect trifecta for taste, texture and nutrition, offering protein, fibre, vitamins and minerals.

 

 

 

3. Keto FriendlyKeto Naturals

Natural Products Expo West and Expo East are two of the largest health food trade shows in the world. Last year, low sugar, dairy free and full-fat products reigned supreme. The clear direction for food innovation was plant based and keto friendly! More specifically, the surge in snacks, convenience foods and beverages that suit this trending diet! These products are loaded with oils, nuts and seeds to help consumers achieve ketosis, a metabolic state linked with weight loss and performance benefits.

 

 

 

4. Gut Friendly

Banana Joe

Gut health is one of the hottest topics in wellness. Innovative temperature-stable probiotics have expanded the ways in which manufacturers can utilise these healthful bacterial strains, leading to a host of functional foods including sweet and savoury snacks and convenient, food-based supplements. By 2020, BBC Research expects the probiotic market will be valued at $74 billion AUD.

 

 

 

 

5. Plant-Based SnacksBubbas 'Nana Chips

The plant-based trend isn’t exactly a new one but it’s not slowing down anytime soon thanks to an increased interest in health, social and environmental issues. The predicted value of the vegan snack market alone is estimated to reach $108 billion AUD by 2028! This is not surprising considering 1 Australian every 5 minutes decides to eat less meat or go meat free! Researchers contribute the boom to growing consumer awareness about plant-based, natural products and the rise in per capita disposable income leading to increased snacking. 

 

 

 

6. Active Nutrition

CLIF Bar

Sports nutrition is no longer a place for the elite, but now encompasses weekend warriors, sports enthusiasts, adventurers and even active seniors! While the performance benefits are still there, the taste, texture and variety of flavours have improved astronomically. Health and nutrition are now top-of-mind for consumers buying these products, and they’re driving the global sports nutrition segment to a potential $35.5 billion AUD by 2022!

 

 

 

7. TransparencyPATCH Strips

While it’s not a specific food trend, more and more consumers are looking for brands that align with their own values. They want to be able to express their personal values through the products they purchase – whether that’s supporting the environment, women’s or animal rights, or something else. Consumers are demanding brands increase transparency and stand for something that brings about positive change. The rapid rise in companies becoming B Corp certified are a sign of this movement. It has never been more important for brands and businesses to have carefully articulated values. 

Are you ready for these seven trends in your store? With more than 3,500 health and wellness products expertly curated with trends and top selling potential in mind, you can confidently shop with us either online 24/7 or by giving our friendly sales team a call on 1800 787 904. If you don’t have a wholesale account with us yet, you can register here.