HEALTHY INDULGENCE: HELPING CONSUMERS HAVE THEIR CAKE AND EAT IT TOO

Whether they’re opting to follow a keto diet, transitioning to more plant-based meals or swapping main meals for regular snacks, Australian eating habits are changing. Despite the desire to eat healthier, they’re not willing to deny themselves a little indulgence.

IbisWorld research has found that the health and wellbeing concerns of Australians have increased over the last five years. As a nation, we are more aware of our health and the choices we make. The attitudes and preferences of consumers are changing, and this presents a great opportunity for the natural health industry.

This change is happening in the context of natural health trending mainstream. Grocery aisles are integrating, innovation in the natural health industry is thriving and consumers have an expectation of seeing more eco-friendly and healthier options as they do their shopping. 

But that doesn’t mean consumers can’t also indulge in a healthy treat that aligns with their health goals. Cater to these customers who want to have their cake and eat it too with a selection of better-for-you healthy indulgences. 

BAKING MIXES

Combining convenience with healthy indulgence, packaged baking mixes are a simple way for consumers to have a healthier treat.

Brands such as Low Carb Life, Get Ya Yum On, The Monday Food Co and PBCo. each caters to different macro and dietary choices or requirements such as keto friendly, gluten free or low carb. 

CHOCOLATE TREATS

The chocolate market is a thriving one. As the interest in healthier living rises, so too do the healthier chocolate alternatives available to consumers. 

What does healthier chocolate look like? For starters, there are protein-packed VitaWerx chocolates, vegan HeroCup nut butter cups, organic, fairtrade Bennetto chocolate blocks or the keto-friendly Little Zebra Chocolates. Consumers are spoiled for choice. 

SAVOURY SNACKS

There is no denying that the opportunity for snack sales is booming but not everyone has a sweet tooth. For those people, an indulgence may be more of the savoury kind. 

2die4 Live Foods has a huge range of savoury nuts and other snack options. For more of a chip-style treat, brands such as Banana Joe, Keto Naturals and Nudus Bites each have an innovative and top-selling offering.

HEALTHIER DESSERTS

In the same vein as the convenient baking mixes, healthier mix-and-eat desserts are popular options. 

Botanika Blends and Macro Mike are leaders in providing healthier desserts such as ‘nice cream’, custard and creamy puddings. The plant-based, all-natural options are also higher in protein offering healthy benefits all around. 

STOCK YOUR SHELVES WITH HEALTHY INDULGENCES

At Unique Health Products, we’re proud to stock each of these brands along with hundreds more. For more than 25 years we have played a role in propelling the natural health industry forwards to help you deliver the latest and greatest products to your customers. Place your order for these delicious healthy indulgences online 24/7 or give our friendly sales team a call on 1800 787 904. If you don’t yet have a wholesale account, register with us today!

3 NATURAL PRODUCT PACKAGING TRENDS

Packaging matters. It’s often the first impression a customer will have of a product. And it can mean the difference between a product flying off the shelves… or a hidden gem sitting stagnant.

Understanding the trends in natural product packaging can help you to merchandise your store to maximise the sales opportunity. We share our insights into what’s hot in natural product packaging and why it matters to you. 

Colourful natural product packaging

GREEN… AND RED AND PINK AND BLUE…

Traditionally when people think of natural product packaging, they think green and brown. How else will people know a product is natural if the packaging isn’t green or brown?

The industry and its consumers have come a long way. Consumers are more sophisticated and educated about the benefits of natural health products. The evolution of natural product packaging reflects this shift.

Amazing Oils is one of the latest natural health brands to modernise their packaging with a bright and bold new look. Featuring colour blocks of red, blue and purple, the packaging is easy to read and presents a streamlined look on the shelf.

As you browse the shelves of our online shop, you’ll see other brands such as Ethique, Happy Way and Eden Healthfoods that are all embracing the rainbow as leaders in the industry.

With more and more retail stores moving towards the integration of natural health products alongside non-health products, including major grocery chains such as Coles, this packaging trend only serves to help natural products stand out more on shelves, boosting your sales in the process.

Health claims on natural product packaging

CALLING OUT HEALTH AND NATURAL CLAIMS

If an objection to integration is “how will people be able to identify natural health products if they are scattered through the aisles?” The answer is in the packaging.

Despite their ability to now blend somewhat seamlessly into the shelves alongside regular grocery or beauty products, natural products have a powerful tool in their arsenal. And they’re not afraid to use it.

That is, they can use their packaging to be clear about their ingredients, sustainability or natural health claims.

The packaging of ACURE skin and hair care products is simple and clean. The colour block design draws the eye of the consumer… and then they see the words “100% vegan”. Right on the front of the packaging. 

It’s a similar case for Keto Naturals. While the name of the brand does give away the keto-friendly nature of the products, the front of the packaging showcases the benefits of the products – keto and paleo friendly, vegan and gluten free among them. 

Macro Mike is another example of a brand that doesn’t hesitate to use prime real estate on packaging to highlight the gut-friendly, 100% natural, plant-based benefits (just to name a few) of their products.

The rising number of vegans and consumers who care about what’s inside the products they buy are looking for these claims. 

Sustainable natural product packaging

THE SUSTAINABILITY OF THE PACKAGING

According to the Trivium Packaging 2021 Global Buying Green Report, the sustainability of product packaging is a huge concern for consumers.

The report found that:

  • 54% of consumers factor the sustainability of product packaging into their buying decisions
  • 52% of consumers actively seek information on the sustainability of product packaging 
  • 73% of consumers are willing to dig deeper into their pockets to pay more for eco-friendly packaging

This is where natural product packaging has the upper hand. Like the recycled plastic packaging of Koala Eco. Or the compostable packaging of Ethique. Or the recycled cardboard tubes that house the PATCH bandages. 

Brands in the natural health industry have been considering and innovating the sustainability of their packaging for many years. This is a trend that has been driven by conscious brands answering to consumer demand. 

STOCK YOUR SHELVES WITH TREND NATURAL HEALTH PRODUCTS

At Unique Health Products we stock some of the biggest natural health brands in Australia. We are proud of the innovation and leading market position of our brands and the way they drive natural product packaging trends. 

You can purchase from hundreds of brands online with us 24/7, or call our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.

5 SIGNS NATURAL HEALTH HAS TURNED MAINSTREAM

25 years ago, natural health was considered niche or boutique. Natural health products were found in health food speciality stores. The health food section of other stores, if there was even one at all, likely consisted of just a handful of products. 

Today, it’s a completely different story. The natural health industry has undergone quite the transformation. Don’t just take our word for it. Here are five signs that the tide has turned to take natural health to the mainstream.

AISLES ARE INTEGRATING

The health food aisle has long been a staple of grocery stores. Not anymore. As we’ve been talking about for some time now, retailers of all sizes, such as Coles, are integrating natural health products throughout their stores. 

You can now find the likes of brands such as Bragg, Upton’s Naturals and Banana Joe integrated into the regular grocery aisles.

Consumers can more easily find the products they’re looking for and discover new, healthier alternatives. And retailers can benefit from increased visibility and sales of the natural health products on their shelves. 

PACKAGING IS EVOLVING

Alongside the move towards integration, natural product packaging has also made a mainstream shift.

As the products themselves have become more mainstream, the packaging has stepped up with bold colours, sophisticated designs and a fresh take on what natural health can look like.

Brands like Ethique, Amazing Oils, Acure and Keto Naturals are all shelf stand outs and leading the way in the future of mainstream natural health. 

CONSUMER DEMAND IS GROWING

You need only look at some of the wellness trends data to see what is happening. Consumer demand for natural health products is growing… and it’s growing fast. 

Personalised nutrition is driving consumers to seek out more products that help them to achieve their health and wellbeing goals. 

INNOVATION IS THRIVING

The natural health industry is innovative by its very nature. But as brands and products have made the shift into the mainstream spotlight, the level of innovation has hit new heights. 

Adaptogenic and nootropic ingredients, such as ashwagandha, reishi, rhodiola and ginseng are appearing in more and more products on the grocery shelves. Leaders in this space include Evolution Botanicals and The Ginger People. Brands such as Macro Mike and Botanika Blends are also continually innovating with flavour and product formulations. 

The way these products have been embraced in the mainstream has facilitated even greater growth in innovation.

ECO-FRIENDLY IS AN EXPECTATION

Consider these statistics:

Natural health brands have a head start on sustainability. They are generally more conscious of the ingredients they use and the impact of their packaging on the environment. This is now a broader expectation across the board. 

Brands like CLIF, East Bali Cashews and Koala Eco focus on sustainably sourced ingredients and reducing the environmental footprint of their packaging and operations. 

TOP-SELLING NATURAL HEALTH BRANDS

At Unique Health Products we are proud to stock hundreds of leading and top-selling natural health brands. Over the last 25 years we have played an important role in bringing these products to the mainstream and we are focussed on continuing to do so into the future. Shop our range online 24/7, or alternatively you can call our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.

THE BETTER-FOR-YOU CHIPS TO STOCK TODAY

For the average Australian, life is busy. Despite being known for our laid-back and relaxed attitude, life for many Aussies is bustling with work, family commitments and a hectic schedule. And it is this busy lifestyle that is fuelling demand for convenient snacks to eat on-the-go.

The humble packet of chips has been a long-time favourite, with recent Roy Morgan data showing they are the most popular snack food. In fact, almost 90% of Australian’s consume packaged snack food in a week, with ‘savoury’ topping the list as the most popular snack category (Roy Morgan).

According to Mintel, more and more time-pressed Australians are replacing traditional meals with frequent snacks, with 31% of Australian consumers sometimes eating snacks instead. 

However, it is not just convenience that consumers seek from their snacks. They want health benefits, or at the very minimum, a snack that they believe won’t hinder their health goals, all without compromising on flavour… the perfect fusion of taste and nutrition.

As a result, the Australian snacking industry has experienced a significant rise in consumer preference for ‘healthy’ snacks over the last decade. Roy Morgan research shows the ‘healthy snack’ category saw the largest growth of 3.2% across the last ten years, securing its position as the second most popular snack category. 

With so many consumers making the switch to healthy snack options when the craving calls, the demand inevitably grows for better-for-you alternatives to regular potato chips.

ALL THAT AND A BAG OF CHIPS

At Unique Health Products, we stock a wide selection of healthy chips that cater to the snack lovers who are snacking for pleasure and wellbeing.

BANANA JOE – Banana Chips

Tasting like a traditional potato chip, Banana Joe’s hand-crafted banana chips are made with the highest-grade, sustainably grown Hom Thong bananas. The first symbiotic chip on the market, they contain prebiotic fibre and probiotics, to help support digestive health, immune function and increase protein absorption. The range includes three tasty flavours, Hickory BBQ, Sea Salt and Thai Sweet Chili.

  • Gluten free
  • Vegan friendly
  • Non-GMO

NUDUS BITES – Kale and Zucchini Chips

The ultimate natural chip, Nudus Bites’ range of Kale and Zucchini chips are the ideal blend of crunchy, tasty and nutritious. Made from real, all-natural Australian ingredients, these vegetable chips are slowly air-dried to ensure the vitamins, nutrients and enzymes are intact. Available in convenient packs for healthy snacking on-the-go, the range includes Cracking Sea Salt and Cheeky Cheesy Vegan flavours in both Kale and Zucchini Chip options.

  • Vegan
  • Gluten free
  • Keto friendly

KETO NATURALS – Crispy Cauli Bites

These innovative snacks offer the ‘crunch’ of a regular chip with the health benefits of cauliflower. Convenient and delicious, Keto Naturals Crispy Cauli Bites are low carb and made with a simple list of clean ingredients, including a full head of cauliflower. Available in three mouth-watering, savoury flavours: Barbeque, Garlic & Herb and Sea Salted.

  • Gluten free
  • Vegan
  • Keto friendly

KETO NATURALS – Cracker Thins

Air popped and super crispy, Keto Naturals’ Cracker Thins are the latest low-carb, savoury snack. Made from 100% natural and organic ingredients, they are also rich in protein and free from fillers, artificial flavours and preservatives. Extremely versatile, wholesome and convenient, Cracker Thins come in a range of flavours including, Sour Cream & Spring Onion, Salt & Vinegar and Teriyaki.

  • Gluten free
  • Keto friendly
  • Low carb

EXTRAORDINARY FOODS – Kale Chips

Created to share the health benefits of clean eating, Extraordinary Foods Pure Kale Chips are a delicious, healthy, handmade snack. Founded in Byron Bay, NSW, these chips are made with local organic Australian kale, air-dried with no added oil, and are available in three delectable flavour combinations, Garlic and Spices, Dill and Onion, and Cashew Vegan Cheese.

  • Raw
  • Vegan
  • Gluten free

For these innovative snacks and the latest, trending brands in natural health, register for a wholesale account with us today!

Already have an account? Fantastic! Take advantage of consumer demand and stock your shelves with a healthy savoury snack collection to suit all tastes. You can place an order online 24/7 or give our friendly sales team a call on 1800 787 904.

KETO 101: WHAT RETAILERS NEED TO KNOW

Rising global health awareness has continued to enhance the popularity of the ketogenic ‘keto’ diet as we soar through 2021 and with this comes an inevitable rise in demand for keto-friendly products.

Holding onto its #1 position as Google’s most searched diet since 2020, the global keto market is expected to grow at a compound annual growth rate (CAGR) of 5.5% to a value of AUD$20.1 billion by 2027. And according to Insight Market, the fastest growth is occurring in the Asia-Pacific region.

So, what is the keto diet and why is it so popular? 

Put simply, the keto diet is a high-fat, low-carb eating plan that forces the body into a metabolic state known as ketosis, where it burns fat instead of carbohydrates for energy. 

Despite its recent surge in fame, the keto diet is not new. Having been historically used to help treat epilepsy in the 1920s and 30s, it is now recognised for its weight loss and health benefits. An attractive diet to a wide range of people, keto’s popularity can be derived from its easy accessibility and ability to continue eating popular, high-fat “naughty” foods whilst achieving health goals.

However, the diet requires a person to limit their intake of carbohydrates to only 20-50g per day to keep them in ketosis. This drastically shrinks their choice of foods. 

So a major challenge with doing the keto diet is having access to healthy, keto-friendly snacks and meals on-the-go. As a result, the popularity of the diet has skyrocketed demand for keto-friendly foods, paving the way for new, innovative and convenient on-the-go products. 

For this very reason, Unique Health Products’ keto-friendly range is wide, forever growing, and is sure to have your customers coming back for more.

HEROCUP

The superhero of keto-friendly snacks, there is more than meets the eye with HeroCup. Created for the clean eater, these twin packs of chocolate cups are made with single origin, fair-trade cacao beans and just a few simple ingredients. Non-GMO, vegan, and free from gluten, dairy and soy, the 70% Dark Chocolate Peanut Butter Cups (sweetened with erythritol and stevia) has only 2g of carbs per serve, and the new 70% Dark Chocolate Mint Almond Cups (sweetened with erythritol, stevia and flavoured with organic mint oil) has just 2.2g of carbs per serve. Making them both a keto-friendly snack option.

KETO NATURALS

An innovative offering of convenient snack choices that caters for both sweet and savoury tastes. Keto Naturalsrange of cauli bites, cookies and crackers are the perfect on-the-go snack for the ‘keto dieter’ and health enthusiasts. Full of flavour and made with a simple list of clean ingredients, they are not just keto-friendly, but also gluten free and vegan.

LAKANTO

Those with a sweet tooth don’t have to miss out with Lakantos innovative range of keto-friendly sugar replacements. A proprietary blend of high-purity monkfruit extract and erythritol, Monkfruit Sweetener is the ideal low-calorie product, with both a Golden and Classic variety to replace brown and white sugar in recipes for no-added-sugar baking. In addition to this, their monkfruit-sweetened Chocolate and Caramel Flavoured Toppings and Maple Flavoured Syrup are a delicious, sugar-free treat option.

NAKED KETO

Looking for a wholesome sweet snack with no nasties? Look no further than Naked Paleo Keto Bars. Keto friendly and free from gluten, dairy and preservatives, these handy little treats are available in Choc Chip Cookie Dough, Peanut Butter Chocolate, and new flavours Double Choc Brownie and Lemon Cheesecake. 

PBCo

Fun food can still be keto-friendly with PBCo’s convenient low carb crumbs, bread, pizza base, cookie, pancake and a range of other mixes. Low fat, protein packed and gluten free with no added sugar, this is the ultimate keto-friendly pantry staple range.

THE BROTH SISTERS

A keto-friendly snack or flavourful addition to any meal, The Broth Sisters’ Sipping Broth Bags and Stock Concentrates are jammed full of nourishment. Made with 100% natural ingredients, this keto-friendly range is also gluten free and vegan. There is a wide range of Vegetable Sipping Broth Bags on offer for a hearty snack, plus three stock concentrates varieties, Vegetable FODMAP Friendly, Asian Veggie with Turmeric and Superfood Mushroom with Lions Mane.

THE MONDAY FOOD CO.

For a quick and easy keto-friendly breakfast, The Monday Food Co.’s tasty Keto Gourmet Granola has only 4g of carbs per serve. Made from all-natural ingredients in beautiful Byron Bay, this convenient breaky is also gut friendly, nutrient rich, and is available in both 300g and 800g sizes.

Your customers can have their cake and eat it too with The Monday Food Co.’s Keto Cake Mix. Crafted with all-natural organic ingredients, and plenty of sweet flavours that tickle the taste buds and nourish the body.

THE WHOLE FOODIES

Noodle lovers who enjoy a keto lifestyle can’t go past The Whole Foodies’ nutritious, mineral-rich Kelp Noodles. A healthy and wholesome pantry staple that is 100% Australian-owned, 100% delicious and 100% natural. Extremely versatile, raw and gluten free, they are the perfect addition to soups, salads and stir-fries.

VITAWERX

Condiments complement a meal and Vitawerx’s Keto Mayos are no exception. These Australian-made, keto-friendly mayonnaises are also gluten, dairy and egg free and come in three delicious flavours: All Day Lay Classic, Smokin’ Aussie BBQ and Living on the Edge Turmeric, Ginger & Garlic.

But it doesn’t stop there! Vitawerx offers an innovative range of chocolate treats that are the ideal fusion of healthy and tasty. Fan favourites include Protein Milk and White Chocolate Bars and a selection of Protein Milk and White Chocolate Coated Snacks.

Discover the wide range of keto-friendly products on offer at Unique Health Products and stock your shelves up today. Order online 24 hours a day, 7 days a week or call our friendly sales team on 1800 787 904.

If you are new to Unique Health Products, register for an account here.

6 HEALTH AND WELLNESS TRENDS AND WHAT THEY MEAN FOR YOUR BUSINESS

The beauty of the digital age is that we have so much data at our fingertips to guide decision-making in business. You don’t need to guess the wellness trends… because you can see the trends unfolding in the data right before your eyes.

Using data from Google Trends and keyword research tool, Ubersuggest, we’ve done some digging to analyse six health and wellness trends that have significantly impacted the industry over the last five years, and how you can make the most of those trends in your business.

KETOGENIC DIET

The keto diet has steadily grown in popularity over the last five years. In recent Roy Morgan research, 24% of people surveyed indicated that eating a low-fat diet is important to them. This was down from 39% in 2000. The researchers suggested that this change in the way people look at food could be due to the rising popularity of the high-fat keto diet. 

Each month, more than 90,000 people in Australia search ‘ketogenic diet’, 74,000 search for ‘keto diet’ and 1,000 search for ‘keto diet vegan’ or ‘keto diet vegetarian’. Interestingly, in the last 12 months, there has also been a 50% increase in search volume for ‘keto friendly snacks’. 

The opportunity: Educate your customers on the benefits of keto, tied to your keto offering. If you want to increase your keto range, brands like Keto Naturals, The Monday Food Co, PBCo. and Vitawerx have a strong keto market presence. 

Image Source: Google Trends

ENVIRONMENTALLY FRIENDLY

Research consistently shows that today’s consumers are concerned about the environment. This is supported by the Google Trends data, which shows movement in an upwards direction for searches related to the environmentally friendly topic. 

So, what exactly are they searching for? The list is long, but there is strong growth in search volume where it matters most to you:

  • 450% increase in ‘earth friendly cleaning’ and 60% increase in ‘eco cleaning products’
  • 200% increase in ‘eco friendly products’
  • 160% increase in ‘eco friendly gifts’ and 90% increase in ‘eco gifts’

The opportunity: In a climate where 2 in 5 consumers want brands to offer more sustainable/durable products, it’s time to not only increase your offering but also share your own sustainability initiatives with your customers, such as what you are doing to minimise your plastic waste and packaging.

In the eco-friendly gifts market, Summer Salt Body and Sow ‘n Sow are well established brands. Similarly, for eco-cleaning products with brands such as Earthwise, Bon Ami, Koala Eco and Planet Luxe

Image source: Google Trends

SINGLE-USE PLASTIC

The facts on single-use plastic and plastic waste are frightening. It’s no wonder that this is a trending topic of concern. 

With government moves in some states to ban certain single-use plastics and commitment at a federal level to phase out products such as single-use plastic straws and utensils, awareness of the topic is sure to grow. 

On the topic of drinking straws alone, there were huge increases in search volume over the five year period:

  • 1,900% increase for ‘reusable straws’
  • 1,110% increase for ‘metal straws’ and for ‘silicone straws’
  • 800% increase for ‘steel straws’

The opportunity: Embrace the rise of reusables and zero-waste products by minimising your use of single-use plastic bags and packaging and increasing your eco-offering with brands such as market-leader, Ethique as well as Ever Eco, Joco and Huskee.

Image Source: Google Trends

VEGANISM

Plant-based diets are on the rise. Whether it’s vegan, vegetarian or flexitarian, search for veganism and related terms is increasing. In the last five years there has been a 160% increase in search volume for ‘plant-based diet’. 

Every month more than 27,000 people search for ‘veganism’, 5,400 for ‘plant-based diet’, 1,600 for ‘plant-based meat’ and also for ‘veganism vs vegetarianism’ and 590 for ‘plant-based diets benefits’. That is a significant volume of search with an educational intent. People are curious about plant-based eating.

The opportunity: Cater to this growing market with a range of plant-based products and provide education on plant-based eating. Innovation and flavour are the key here with brands such as Upton’s Naturals, Flexible Foods and Plantasy Foods for plant-based meat alternatives or even J. Luehders vegan candy. 

Image source: Google Trends

ORGANIC NEAR ME

There are two elements to this trend. The first is the rise of interest in organic food. The second is the shift in local search.

In the last twelve months alone, Google search frequency for ‘organic food’ increased by 190% and each month 590 people search for ‘organic skincare Australia’. Awareness of the benefits of organic is rising which is driving the shift.

The opportunity: For local businesses and shopfronts, ensure your Google My Business profile is up to date. For eCommerce stores, organic is a trending topic so highlight your organic products. This is also a good opportunity to increase your organic range with brands like Planet Organic and Eclipse Organics

Image Source: Google Trends

IMMUNITY

Within the health and wellness industry, immunity is one of those topics that is always prominent. In the last 12 months, immunity related keywords have seen high search volumes:

  • 6,600 searches for immune system
  • 4,400 searches for immunity
  • 3,600 searches for immunity booster
  • 2,900 searches for immunity boosting food

Anecdotally, we are also hearing that consumers are increasingly on the lookout for immunity-related products. While you can expect peaks for this during cold and flu season, this might start to even out throughout the year, depending on global events.

The opportunity: Capitalise on the immunity trend with innovative and high-quality supplements that provide natural immune system support. Brands like IMUNI, Eden Healthfoods, Martin & Pleasance and Comvita cater to this market. 

Image Source: Google Trends

STAY ON TOP OF THE LATEST WELLNESS TRENDS WITH UNIQUE HEALTH PRODUCTS

We’ve been distributors in this industry for more than 25 years. We are always ahead of the wellness trends so you can bring the latest innovations and new products to your customers. You can shop online with us 24/7 here, or call our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.

4 HEALTH RETAIL OPPORTUNITIES TO BOOST YOUR SALES

There is no doubt that the face of retail in Australia is evolving. There are hurdles to overcome… but there are also many opportunities, particularly for those in the booming health retail space.

Our Unique Health Products Sales Reps are on the road meeting with retailers every day. This gives them incredible insights into the current state of retail across a broad range of categories. 

One of those Sales Reps is Laura Collins. A qualified Nutritionist, Laura has been on the Unique team for more than seven years. She knows health retail inside and out and has her finger on the pulse for what’s trending in the industry.

So we sat down with Laura to get her take on the key opportunities for natural, organic, fair-trade and eco-friendly retail today.

1. CAPITALISE ON MARKET GROWTH

In recent years, the way consumers look at health has changed. Not only is the definition of health much broader, covering everything from immunity to wellness, mindfulness and lifestyle elements of health, but it is also more mainstream.

“There is an understanding and acceptance now that health food doesn’t just belong in a health food store ,” explains Laura. “Health food often has higher margins and offers consumers a point of difference. More and more grocery, pharmacy and other specialty retailers are taking on health food products in a big way.”

There are also a number of consumer trends that are driving this mainstream shift. Plant-based eating is on the rise, as are low-carb, low-sugar and keto diets. Consumers are also far more savvy about the sustainability of products and they are actively seeking out eco-friendly options.

“Consumers are looking to brands like Ethique to reduce their reliance on plastic, or RXBAR for their super clean and transparent ingredients lists. There is so much opportunity for retailers to capitalise on.”

2. INTEGRATE YOUR SHELVES

The traditional approach to health food in Australia has been segregation. But Laura argues that integration is the future. It’s an approach that has seen much success in the USA and UK. It’s what customers want… and it’s also good for business. 

“A lot of grocery stores have a health or gourmet section, but this can be quite limiting,” explains Laura. “In this case, only consumers who believe they can afford it head to that section. However, if your shelves are integrated and the health products sit alongside the rest of your range, you give customers more choice.

“I worked with some grocery stores in Sydney to integrate. The result was higher sales for those health products compared to similar stores in the same area that took a segregation approach. Where it makes sense to do so, weaving the products through the shelves can train the customer to purchase differently. Otherwise, you could be missing out on potential sales.”

Integration is better for sales and it’s also a better customer experience. By integrating all the options, from private label through to premium health brands, customers can make a simple decision without having to snake around different aisles.

3. EMBRACE NOOTROPICS AND ADAPTOGENS

Laura also asserts that the products with a hugely promising future are those with functional ingredients such as nootropics and adaptogens. 

“We are an increasingly stressed society and consumers are looking for products to help their health and immunity. Natural alternatives to help with these concerns are increasingly popular. Adaptogens – such as rhodiola or siberian ginseng – can be really helpful. People can have vitamin deficiencies but also mineral deficiencies so mineral rich supplements such as Evolution Botanicals Himalayan Shilajit or Supercharged Food Fulvic Humic Concentrate are popular.

We haven’t even scratched the surface on nootropics in Australia but these ingredients may help with focus, productivity and reducing brain fog.”

4. OFFER HEALTHY SNACKING

Keto and healthy snacks are two categories that Laura can see have a big future in the Australian market. With the popularity of keto diets and consumers reaching for convenience, brands and products that combine the two, such as Keto Naturals, HeroCup or VitaWerx, are ones you want to have on your shelves.

“Anything keto and any healthy, clean snacks are huge in health retail right now,” says Laura. “Consumers are looking for the convenience of being able to reach for snacks and products that they know are good for them. Other wellness products such as The Ginger People Ginger Shots are also popular. 

“Consumers are looking for products that offer a boost to their health and that’s what our range of brands and products can offer.”

YOUR TRUSTED ADVISOR IN HEALTH RETAIL

At Unique Health Products we distribute hundreds of health and wellness brands across Australia. Whether you are trying to reach new customer segments or have existing customers crying out for more natural, organic, fair-trade and eco-friendly products, we stock the best. You can shop online with us 24/7 here, or call our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.

SIX OF AUSTRALIA’S HOTTEST HEALTH FOOD TRENDS RIGHT NOW

Today’s busy lifestyles, over-ambitious to-do lists, and constant push to spread ourselves far too thin has us struggling to take a moment to stop.

As a result, convenience foods continue to take over the retail shelves and consumers can’t get enough.

But regular snack foods no longer cut it.

Consumers are demanding more nutritious options, more functional health benefits, and more snacks that suit their dietary preferences. They’re expecting far more than just something to tide them over until dinner time.

So what has consumers coming back for more? A little category we’re calling “Goodness on-the-go”. This includes health-focused snacks, wholesome mini meals and hydration that are designed for quick and easy consumption and pack a tonne of goodness into every mouthful.

These six trends fit smack bang in this category and are well and truly integrating into our daily lives. Have you got these hot sellers on your shelves?

SIX HEALTH FOOD TRENDS IN AUSTRALIA RIGHT NOW

WELLNESS SHOTS

Right on target with goodness-on-the-go, nutrient-rich juice shots provide a natural boost of nutrition in quick grab n’ go bottles. Popular in fresh juice bars and wellness cafes, these pint-sized drinks pack a punch when it comes to nutrition and caters to the demand for more functional food. 

gingershot-ginger-people

PRODUCT SPOTLIGHT: 

The Ginger People have Ginger Shots which are 30% ginger juice combined with creamy coconut. They’re available in Wild Turmeric with anti-inflammatory turmeric and black pepper (for better absorption), or Lemon & Cayenne for a fiery boost to the metabolism. The 60ml glass bottles are tucked neatly into a shelf-ready CDU and retail at only $4.95. 

PROTEIN-PACKED SNACKS

High-protein snacks have been a hit with health enthusiasts for years but the innovation in this space is really ramping up! You can find protein packed into all kinds of snacks including chips, chocolate, ice cream, yoghurts, spreads and of course, the OG of convenient protein snacks, the protein bar! 

Far from a brick that will break your teeth these days, the original gym-junkie protein bars have been reincarnated with numerous makeovers, ingredient overhauls and formulations. Plant-based protein bars and those with minimal ingredients are captivating a much wider market and come as a fresh alternative to whey protein based bars. 

rxbar-australia

PRODUCT SPOTLIGHT:  

RXBARs are protein bars made with a few simple ingredients that are perfect for breakfast on the go, as protein-packed snack bars, or as a pre/post-workout fuel. They use egg whites for protein, dates to bind and nuts for texture.

Each delicious bar packs 12g of protein and 5g of fibre in just under 220 calories and is a combination of only 8 ingredients or less! They are available in six tempting flavours and have an enticing RRP of only $3.95!

PEANUT EVERYTHING!

Peanuts are going beyond the much-loved peanut butter spread and are appearing in everything from baked goods, protein powders and snack bars. According to Mintel research, the fastest growing peanut ingredients in new products include peanut flour, peanut butter and peanut flavour.

Peanuts offer the perfect trifecta for taste, texture and nutrition, offering protein, fibre, vitamins and minerals to keep hunger pangs at bay. They appeal to plant-based foodies and bump up the protein for a clean, wholesome ingredient list that customers love.

macromike-2

PRODUCT SPOTLIGHT: 

It doesn’t get much more dedicated to peanuts than Macro Mike. They have a range of Protein Powders, just-add-water Cookie and Brownie Baking Mixes, Powdered Peanut Butters, and Protein Bars that hero the humble peanut!

Macro Mike impressively combines the need for convenience and the demand for high-protein without compromising on taste in the slightest. The entire range is vegan and retails from $4.50 to $69.95.

MINI MEALS

A Neilsen study revealed 45% of global respondents consume snacks as a meal alternative – 52% for breakfast, 43% for lunch and 40% for dinner. Thanks to our busy schedules, this snackification movement is rapidly becoming the norm with “heat and eat”, “just-add-water”, and “ready in minutes” product claims sounding like music to your customer’s ears! 

 The truth is, snacks are no longer filling gaps between more wholesome meals. They are the replacement for those meals.  

When you can offer your customers a mini meal that requires very little time and effort, has a great taste and a wholesome ingredient list – then you’re onto a winner! 

upbeat-australia

PRODUCT SPOTLIGHT: 

Upbeat packs a tonne of plant-based protein into a convenient range of grab n’ go porridge and meals. Suitable for breakfast, lunch and dinner, they contain 20-25g of protein per serve, include gluten-free and vegan options, are low in sugar and ready in five minutes!

They’re a health-conscious, quick fix meal solution with an awesome RRP of only $4.60-$5.70! 

The porridge flavours include Blueberry Coconut, Chai Spiced Apricot & Buckwheat, Chocolate and Three Grain Raspberry. The savoury selection includes Creamy Mushroom Buckwheat, Thai Curry Lentils and Coconut Curried Lentils. 

CAULIFLOWER

According to Nielsen data, packaged cauliflower products have grown by 71% over the past year. Experts are attributing the rise in cauli-love to a broader increased interest in low carb, keto and paleo diets. As well as an increased awareness about the health benefits of vegetables and desire to eat more of them. Especially those following flexitarian, vegan, gluten-free and plant-based diets. 

keto-naturals-cauli-bites

PRODUCT SPOTLIGHT:

Keto Naturals have a range of Crispy Cauli Bites that are keto and paleo friendly, gluten free and vegan. They’re non-GMO, have 5g net carbs and come in 8-pack, shelf-ready CDUs and flavours include:

  • Barbecue
  • Garlic & Herb
  • Sea Salted

Each pack contains a full head of cauliflower and is slow cooked using a simple list of clean ingredients without any fillers or artificial flavours. They RRP for only $4.95!

Australian health food trends are colliding with convenience now more than ever. So ramp up your goodness-on-the-go offering with these items and hundreds more by stocking your shelves with Unique Health Products?!

Order your items online 24/7 or contact our friendly sales representatives via 1800 787 904. Don’t have a wholesale account with us? No problem, you can register here

TRENDING IN 2020: CAULIFLOWER

Riced, powdered, blended, roasted as a ‘steak’ or completely transformed into a vegan-friendly creamy sauce, grain-free pasta or crispy pizza base. Is there anything the humble cauliflower can’t do?! 

It seems that one of the most detested veggies of our childhoods has managed to sneak its way into practically everything and today’s health-conscious consumers’ are obsessed. 

INDUSTRY GROWTH

According to Nielsen data, packaged cauliflower products have grown by 71% over the past year. Sales of packaged cauliflower “rice,” zucchini noodles and other vegetable-based replacements for pasta and other simple carbs reached $47 million this year, with sales of cauliflower substitutes in particular doubling over the past year to $17 million.

Consumers are turning to cauliflower because of its low carbohydrate nutrient profile, mild flavour and versatility. Cauliflower-containing recipes have spread like crazy across social media, appearing in everything from muffins and cakes to gnocchi, pizza and “Mac N’ Cheese” inspired casseroles!

CONSUMERS LOVE CAULIFLOWER

Experts are attributing the rise in cauli-love to a broader increased interest in low carb, keto and paleo diets. As well as an increased awareness about the health benefits of vegetables and desire to eat more of them, especially those following flexitarian, vegan, gluten-free and plant-based diets. 

Clever manufacturers are capitalising on the popularity and adding the element of convenience for a winning combination that pleases a wide range of consumers. 

The increased innovation in packaged cauliflower products also provides exciting new options for parents in the never-ending battle to get their kids to eat more vegetables!

CAULIFLOWER  – A GAME-CHANGING SNACK

keto-naturals-crispy-cauli-bites

Right on trend, Keto Naturals have a range of Crispy Cauli Bites that are keto and paleo friendly, gluten free and vegan. They’re non-GMO, have 5g net carbs and come in 8-pack, shelf-ready CDUs. Flavours include:

  • Barbecue
  • Garlic & Herb
  • Sea Salted

Each pack contains a full head of cauliflower and is slow cooked using a simple list of clean ingredients without any fillers or artificial flavours.

KETO NATURALS ALSO MAKE COOKIES!

keto-naturals-cookies

The innovative snacks from Keto Naturals provide convenience and choice. Not only do they offer cauliflower bites, but they cater to keto sweet tooths with sweet, low-carb, keto-friendly Cookies in Buttery Coconut and Vanilla too! There’s no cauliflower in the cookies but they’re made with a super simple ingredient list and based on coconut for an MCT oil hit that’s deliciously crunchy. If your customers love toasted coconut, they’ll love these crunchy, bite-sized cookies! 

Exclusive to Unique, Keto Naturals are available to order wholesale via our online store or by giving our friendly sales team a call on 1800 787 904. Not yet registered with us? You can sign up here