KETO 101: WHAT RETAILERS NEED TO KNOW

Rising global health awareness has continued to enhance the popularity of the ketogenic ‘keto’ diet as we soar through 2021 and with this comes an inevitable rise in demand for keto-friendly products.

Holding onto its #1 position as Google’s most searched diet since 2020, the global keto market is expected to grow at a compound annual growth rate (CAGR) of 5.5% to a value of AUD$20.1 billion by 2027. And according to Insight Market, the fastest growth is occurring in the Asia-Pacific region.

So, what is the keto diet and why is it so popular? 

Put simply, the keto diet is a high-fat, low-carb eating plan that forces the body into a metabolic state known as ketosis, where it burns fat instead of carbohydrates for energy. 

Despite its recent surge in fame, the keto diet is not new. Having been historically used to help treat epilepsy in the 1920s and 30s, it is now recognised for its weight loss and health benefits. An attractive diet to a wide range of people, keto’s popularity can be derived from its easy accessibility and ability to continue eating popular, high-fat “naughty” foods whilst achieving health goals.

However, the diet requires a person to limit their intake of carbohydrates to only 20-50g per day to keep them in ketosis. This drastically shrinks their choice of foods. 

So a major challenge with doing the keto diet is having access to healthy, keto-friendly snacks and meals on-the-go. As a result, the popularity of the diet has skyrocketed demand for keto-friendly foods, paving the way for new, innovative and convenient on-the-go products. 

For this very reason, Unique Health Products’ keto-friendly range is wide, forever growing, and is sure to have your customers coming back for more.

HEROCUP

The superhero of keto-friendly snacks, there is more than meets the eye with HeroCup. Created for the clean eater, these twin packs of chocolate cups are made with single origin, fair-trade cacao beans and just a few simple ingredients. Non-GMO, vegan, and free from gluten, dairy and soy, the 70% Dark Chocolate Peanut Butter Cups (sweetened with erythritol and stevia) has only 2g of carbs per serve, and the new 70% Dark Chocolate Mint Almond Cups (sweetened with erythritol, stevia and flavoured with organic mint oil) has just 2.2g of carbs per serve. Making them both a keto-friendly snack option.

KETO NATURALS

An innovative offering of convenient snack choices that caters for both sweet and savoury tastes. Keto Naturalsrange of cauli bites, cookies and crackers are the perfect on-the-go snack for the ‘keto dieter’ and health enthusiasts. Full of flavour and made with a simple list of clean ingredients, they are not just keto-friendly, but also gluten free and vegan.

LAKANTO

Those with a sweet tooth don’t have to miss out with Lakantos innovative range of keto-friendly sugar replacements. A proprietary blend of high-purity monkfruit extract and erythritol, Monkfruit Sweetener is the ideal low-calorie product, with both a Golden and Classic variety to replace brown and white sugar in recipes for no-added-sugar baking. In addition to this, their monkfruit-sweetened Chocolate and Caramel Flavoured Toppings and Maple Flavoured Syrup are a delicious, sugar-free treat option.

NAKED KETO

Looking for a wholesome sweet snack with no nasties? Look no further than Naked Paleo Keto Bars. Keto friendly and free from gluten, dairy and preservatives, these handy little treats are available in Choc Chip Cookie Dough, Peanut Butter Chocolate, and new flavours Double Choc Brownie and Lemon Cheesecake. 

PBCo

Fun food can still be keto-friendly with PBCo’s convenient low carb crumbs, bread, pizza base, cookie, pancake and a range of other mixes. Low fat, protein packed and gluten free with no added sugar, this is the ultimate keto-friendly pantry staple range.

THE BROTH SISTERS

A keto-friendly snack or flavourful addition to any meal, The Broth Sisters’ Sipping Broth Bags and Stock Concentrates are jammed full of nourishment. Made with 100% natural ingredients, this keto-friendly range is also gluten free and vegan. There is a wide range of Vegetable Sipping Broth Bags on offer for a hearty snack, plus three stock concentrates varieties, Vegetable FODMAP Friendly, Asian Veggie with Turmeric and Superfood Mushroom with Lions Mane.

THE MONDAY FOOD CO.

For a quick and easy keto-friendly breakfast, The Monday Food Co.’s tasty Keto Gourmet Granola has only 4g of carbs per serve. Made from all-natural ingredients in beautiful Byron Bay, this convenient breaky is also gut friendly, nutrient rich, and is available in both 300g and 800g sizes.

Your customers can have their cake and eat it too with The Monday Food Co.’s Keto Cake Mix. Crafted with all-natural organic ingredients, and plenty of sweet flavours that tickle the taste buds and nourish the body.

THE WHOLE FOODIES

Noodle lovers who enjoy a keto lifestyle can’t go past The Whole Foodies’ nutritious, mineral-rich Kelp Noodles. A healthy and wholesome pantry staple that is 100% Australian-owned, 100% delicious and 100% natural. Extremely versatile, raw and gluten free, they are the perfect addition to soups, salads and stir-fries.

VITAWERX

Condiments complement a meal and Vitawerx’s Keto Mayos are no exception. These Australian-made, keto-friendly mayonnaises are also gluten, dairy and egg free and come in three delicious flavours: All Day Lay Classic, Smokin’ Aussie BBQ and Living on the Edge Turmeric, Ginger & Garlic.

But it doesn’t stop there! Vitawerx offers an innovative range of chocolate treats that are the ideal fusion of healthy and tasty. Fan favourites include Protein Milk and White Chocolate Bars and a selection of Protein Milk and White Chocolate Coated Snacks.

Discover the wide range of keto-friendly products on offer at Unique Health Products and stock your shelves up today. Order online 24 hours a day, 7 days a week or call our friendly sales team on 1800 787 904.

If you are new to Unique Health Products, register for an account here.

7 HEALTHY SUGAR ALTERNATIVES FOR A VARIETY OF USES

Consumers are increasingly interested in the sugar content of their food.

Thirty three percent of Australians are very concerned about sugar consumption and many are actively looking for natural ways to avoid it. Satisfy your customers’ sweet tooth with these 7 healthy sugar alternatives that are right on-trend and deliciously sweet!

LOW-CALORIE, SUGAR SUBSTITUTES

low-calorie-sugar-substitutes

MONK FRUIT

What: Monk fruit, or lo han guo, is a small green melon named after the monks who first cultivated it. Monk fruit sweetener is an extract of the fruit.

Sweetness: 150-250x sweeter than table sugar.

Nutrition: Zero calories and carbs.

Effect on Blood Sugar: Nil.

Uses: Multipurpose. Use in cooking, baking, hot and cold drinks, and more. 

STEVIA

What: Stevia is a natural sweetener that comes from the Stevia rebaudiana plant.

Sweetness: 200-300x sweeter than table sugar.

Nutrition: Zero calories and carbs.

Effect on Blood Sugar: Nil (pure stevia).

Uses: Available in liquid, granule and powder forms for various uses.

XYLITOL

What: Xylitol is a natural sugar alcohol that is found in many fruits and vegetables but is primarily extracted from corncobs and hardwoods. 

Sweetness: 5% less sweet than table sugar.

Nutrition: 40% fewer calories than table sugar per gram. 

Effect on Blood Sugar: Negligible effects. It has a very low GI rating (7) in comparison to sugar (60-70). 

Uses: Multipurpose. Use in drinks, cooking and baking.

ERYTHRITOL

What: Like xylitol, erythritol is a sugar alcohol found in small amounts in fruits and vegetables. It’s created via a fermentation process. 

Sweetness: 60-70% of the sweetness of table sugar.

Nutrition: 6% of the calories of table sugar. 

Effect on Blood Sugar: Nil.

Uses: Multipurpose. Replaces sugar in all cooking needs, factoring in a 30% volume increase to match the sweetness of table sugar.

NUTRITIVE SUGAR ALTERNATIVES

Nutritive-sweeteners

RICE SYRUP

What: Rice syrup, or rice malt, is made from organic brown rice. 

Sweetness: Approximately 50% of the sweetness of table sugar. 

Nutrition: Fructose free and has 33% less calories per tablespoon than table sugar. 

Effect on Blood Sugar: This sweetener is high GI (98) so it will affect blood sugar levels.  

Uses: Multipurpose. Use in place of any liquid sugar syrups. 

HONEY

What: Honey is a thick, golden liquid produced by honey bees. The different varieties of flavours and colours come from the different floral nectar source.

Sweetness: Varies but generally sweeter than table sugar, so less is required.

Nutrition: Trace amounts of vitamins and minerals.1.3x the calories of table sugar. 

Effect on Blood Sugar: Honey has a moderate GI rating (45-64) and will affect blood sugar levels. 

Uses: Multipurpose. Use in hot drinks, as a spread, in baking, cooking and desserts.

MAPLE SYRUP

What: Maple syrup is a thick, sugary liquid that’s made by evaporating the sap of maple trees.

Sweetness: 60% sweetness of table sugar.

Nutrition: Contains calcium, potassium, iron, zinc and manganese. It has 1.1x the calories of table sugar. 

Effect on Blood Sugar: Maple syrup has a moderate GI rating (54) and will affect blood sugar levels. 

Uses: Multipurpose. Use in cooking, baking, hot and cold drinks, and more.

Whether your consumers are wanting a keto-friendly, low-carb sugar replacement or simply something a little less refined, Unique Health Products offers a sweet solution for everyone. Plus a whole range of healthier baking mixes, cooking ingredients and pantry staples that suit low-carb, keto and all-natural needs!

Jump on the online store to order your stock today. If you haven’t got an account with us, register here!

What are Aussies eating right now? (And how to stock your shelves!)

According to Neilsen Homescan research, in the four weeks ending 22 March 2020, the volume sales for long-life meals, bread mix, rice, flour and pasta have more than doubled! 

These numbers mean the average Australian pantry is stocked with enough of these items to last two to three months. But they’re continuing to buy! 

“Our recent analysis highlights some clear themes in consumer behaviour we can expect to see over the next few months,” says Managing Director of Nielsen Connect, Bernie Hughes.

“More time at home will give rise to more cooking and baking from scratch as consumers find creative ways to use up their pantry staples; but an increase in sales for convenient meal options also cater to smaller person households or those that are juggling the various demands of working from home and homeschooling.”

HOW TO PREP YOUR SHELVES FOR CHANGING CONSUMER DEMAND:

The Post-Carb Loading Diet Craze

The average Australian household has enough rice to see them through 65 days, pasta to last 63 days and enough noodles to last 55 days.

Due to the heavy carb storing, Mr Hughes predicts that, “Brands that focus on health and fitness in the future are likely to see strong demand from consumers who see a renewed sense of importance in staying healthy.”

Have these low carb and keto-friendly options on standby:

keto-low-carb-retail-foods
  • Herocup Keto Peanut Butter Cup
  • Lakanto Monkfruit and Erythritol Sweetener
  • PBCo Low Carb Crumbs & Lower Carb Rice
  • Slim Secrets Bare Bar
  • Botanika Blends Protein Powders
  • Macro Mike Brownie Mix
  • The Monday Food Co Keto Cake Mix
  • Vitawerx Keto Mayo

Creativity SpikeS

Australian households are likely to make more of an effort to cook from scratch and attempt to make meals outside of their usual repertoire.

Nielsen Digital Content Ratings data shows that on the last weekend of March, Australians spent 71% more time online with food and cooking content when compared to the last weekend of February.

“We anticipate that shoppers will begin to think more creatively about how they cook over the next few weeks,” explains Mr Hughes.

Let your customers get creative with these easy additions to new and exciting dishes:

consumer-creative-australia-retail
  • Mingle Seasonings
  • Essential Hemp Hemp Seeds
  • Nuilife Coconut Sugar
  • Nutritionist Choice Sushi Nori
  • Bragg Apple Cider Vinegar
  • Dandies Mini Vanilla Marshmallows
  • Natural Evolution Dough Mix
  • Organic Times Choc Drops

Convenience continues

Since many families are juggling the challenges of working from home and looking after children – shoppers have also stocked up on quick-and-easy meal solutions, including prepared meals, canned vegetables, canned soup, pasta and sauce.

Instant, effortless or really easy. These products tick the boxes for healthy convenience:

convenience-meals-sauces-healthy
  • Uptons Naturals Ready Meal Kits
  • Nutritionist Choice Instant Noodles
  • Difatti Gnocchi
  • Plantasy Foods Mac n Cheez
  • Upbeat Instant Meals
  • Plantasy Foods Gravy Mix
  • Turban Chopsticks
  • Spice Girlz
  • Nuilife Teriyaki Sauce

SPRING CLEANING IN AUTUMN

Toilet paper and hand sanitiser are still very hard to come by in-store and online. However, Australian shoppers are also stockpiling other household products including general cleaners, disinfectants and dishwashing detergent.

Disinfectant sales are up 102% on a year-over-year basis.

Try these popular, natural brands:

eco-cleaning-trend-australia
  • Planet Luxe
  • Koala Eco
  • Kin Kin
  • Bon Ami
  • Euco Clean

“Consumer habits tend to change over time, but the COVID-19 outbreak is forcing Australian consumers to reconfigure their lives, their habits and their spending patterns at a speed and scale we have never seen.

“With households now in lockdown and experiencing what it means to have restricted movement, limited access to physical stores and expanded reliance on digital connectivity, it is important to continue to monitor these trends as we adjust to a new normal,” concludes Mr Hughes.

Ready to stock your shelves with proven top sellers in this unpredictable time? Head to our online store. It’s open 24/7! Not yet registered with us? Register for your wholesale account here. Excerpts from this article have been reproduced from the original article published on Retail World Magazine.