Superhero Snacks – New Products Spring 2017

GET YOUR SALES GOING WAM, BAM, POW WITH THESE HERO BRANDS – PUT THEM ON YOUR COUNTER AND WATCH THEM FLY LIKE THE SPEED OF LIGHT!

SUPERFOODS ASSEMBLE!

Blue Dinosaur have assembled a powerful team of tasty Super Bites! Natural ingredients have collided with superfoods to create a bite-sized snack with mega nutrients. You won’t find any villains here – Super Bites are sugar free, soy free, non-GMO, dairy free, gluten free, vegan and paleo! The , eye-catching packaging with counter display ensures your customers get their ‘target acquired’ and impulse buy, buy, buy!

Not New Products - Spring 2017

HOLY NON-GMO POPCORN!

Made from Australian corn, Pop Fiction Popcorn is full of yummy goodness and no baddies – it’s free from artificial colours, flavours, preservatives or gluten. The fun, bold packaging will have your customers saying WOW, and the large share pack will have them saying MINE.

At a marvellously low RRP of just $3.95, they’ll be ‘up, up and away’ as soon as they hit your shelves!

Flavours include kettle-popped Salty Sweet and air-popped Sea Salted.

Hot New Products Spring 2017

MISSION: GLUTEN FREE SUPER SELLER

26 years ago, on the NSW coast, cookies were being carefully constructed with a gluten-free identity. The mission – to tackle tastebuds with their gluten-free goodness, the outcome – Byron Bay Cookies! Known for their soft, cake-like texture, customers will crack-codes to get their hands on them.

The people-pleasing Dotty, Sticky Date & Ginger, Triple Choc Fudge and White Choc Macadamia Cookies are available in counter-ready displays and ready for sales action!
For those who like to share, gluten-free Cookie Bites are also available.

Hot New Products - Spring 2017

NUTRI-PACKED SEAWEED SNACKS

Nutritious GimMe Seaweed Thins have hit the shelves flying! Available in three flavour-packed, gluten-free varieties – Almond Sesame, Sriracha Almond and Toasted Coconut, these certified organic snacks are bursting with health benefits. Each bag is powered with 5g of protein, 6g of fibre + calcium, iron and potassium – and with only 90 calories!

Hot New Products - Spring 2017

 

SUPER VALUE KOMBUCHA

Who needs one hero when you can have three! NEW to team Kombucha Max are Coconut & Lime, Tropical Mango and Turmeric Ginger; these on-trend, refreshing drinks are a super value of just $3.95 RRP. Australia’s first shelf-stable, organic kombucha is made with green tea and naturally packed with active enzymes for happy tummies. Give your customers a healthy option in your grab n’ go fridge – stock up and watch sales soar!

Hot New Products - Spring 2017

IT’S CHOCOLATE, IT’S A SUPPLEMENT… NO, IT’S BOTH!

Two worlds collide, as all-natural Peak Chocolate combines delicious dark chocolate with the power of creatine, BCAAs and caffeine! Engineered to accelerate muscle growth and increase energy levels, this high performance pre-workout chocolate is just what your active customers have been dreaming of.

Available in two convenient sizes, Peak Chocolate’s powerful counter display will drive impulse sales.

Hot New Products - Spring 2017

 

HONEYCOMB PROTEIN – NO NASTIES!

Hit new levels with this honeycomb taste sensation! After sales expectations were smashed as a limited-edition flavour, Protein Supplies Australia has unleashed Honeycomb as a flavour to stay. With all the bad stuff knocked out (even sugar!), this to-die-for new flavour is available across the top-selling natural WPI and vegan PeaPro ranges – in single serve, 500g, 1kg and 3kg packs.

Hot New Products - Spring 2017

SUGAR FREE TREATS

There are two new heroes in Little Zebra Chocolates sugar-free bar range; introducing refreshing Mandarin and a-bit-of-bite Chilli Dark Chocolate – the dark-side has never looked so tempting! Free from sugar, these tasty treats are sweetened with xylitol which has 40% fewer calories than sugar, it assists in neutralising pH level in the mouth and helps keep blood sugar levels stable.

MINI VEGAN CHOCS

From the world’s largest and tastiest vegan chocolate bar, Vego, comes the equally delicious Vegolino Fine Nougat Pralines. Though small, they have the ability to drop the fussiest chocolate fan to their knees! Who knew that the finest fair trade, organic hazelnut chocolate could cause such chocolately-chaos?!

 

Hot New Products - Spring 2017

If you’d like to order any of the new products for spring 2017, you can easily add them to your online order here, or if your not yet a Unique account holder, get started here.

Naturally Good Expo 2017 Proves a Knock Out

KNOWN FOR BRINGING TOGETHER RETAILERS, DISTRIBUTORS, BRAND OWNERS AND NATURAL HEALTH INDUSTRY EXPERTS, THE NATURALLY GOOD EXPO 2017 DID NOT DISAPPOINT!

This year Unique went bigger and better, bringing hundreds of brands and thousands of products to display. The team also offered hours of tastings and sampling, countless amounts of generous goodies bags and Dale (UHP Managing Director) and the team shared the wealth of knowledge gained from being in the industry for over three decades.

For those who were amongst the 6,322 who attended The Naturally Good Expo in Sydney, it was fantastic to meet you and discuss our industry trends and what’s new!

As the biggest trade show in the Southern Hemisphere for everything healthy we were thrilled to be surrounded by like-minded professionals.

For those who unfortunately were unable to make it this year, we’ll catch you up on what you missed.

Naturally Good 2017 is the ONLY place to see, taste, sample and order the newest, latest-trending and in demand products your customers want!

Every year we aim to bring Unique’s diversified, fun culture, expert customer service and strong business ethics to the expo. For those of you that have toured our Sunshine Coast headquarters, you’d know it’s not an easy task!

With over 300 exhibitors, it was one busy environment. We designed our stand specifically to create a space that was easy for our visitors to see, touch, taste and interact with our company and the brands we represent. From the green foliage to the clear signage, the space was designed to help our visitors find exactly what was needed while also understanding our natural origins and what we stand for.

We had every category covered: active nutrition, grab n’ go, healthy snacks and drinks, superfoods, natural remedies, pantry and body + hair care.

What was available for tasting and sampling?

Naturally Good Expo

Our tasting and sampling booth was a huge hit!
Top-selling brands travelled as far as Indonesia, Japan and the USA to showcase their ranges of delicious, nutritious food and innovative natural beauty, body care and remedies at Unique’s Naturally Good Expo stall.

Products that were featured in our tastings included:

CLIF Bar – New Cool Mint Chocolate Bar
Little Zebra Chocolates – Sugar-free chocolate range
Vego – The best vegan chocolate in the world
Monica’s Mixes – Protein Patty Mix
The Protein Bread Co – Low carb, high protein bread
Alps Water Filter – A consistent top-selling water purifier
East Bali Cashews – Sustainable flavoured cashews
Seaweed Superfood Co. – Spiced Turmeric Popcorn
2die4 Live Foods– Activated Tamari Almonds
Minor Figures – Award-winning cold-pressed coffee
The Ginger People – Gin Gins and Ginger Rescue
Pure Fields – Coconut Chips
Alter Eco – Fair Trade Chocolate
Bounce – Plant Power Balls
Zen Green Tea– Matcha Green Tea Powder
Natural Evolution –  Green banana flour and resistance starch
The Whole Foodies – Kelp Noodles
Alchemy Cordials – Kyoto Matcha Elixir
Golden Grind – Turmeric Blend
Nakula – Coconut Water

Products that were featured in our sampling included:

Acure Organics – Natural skincare
Amazing Oils – Magnesium range
Cellfood – Remedies
My Magic Mud – Activated Charcoal Toothpaste

What was in our goodies bags?

On top of all our tastings and sampling, generous goodies bags were given out filled with our top-selling and new products. Full sized products, sample sizes and brochures filled with information, they really had it all!

Brands that featured in our goodies bags included Little Mashies, Tooshies By Tom, ACURE Organics, Nature’s Gate, The Whole Boodies, My Magic Mud, Alchemy, Redmond, Amazing Oils, Mingle, Comvita, Dr Superfoods, The Natural Family Co., The Ginger People, Epic, Power Super Foods, Protein Supplies Australia, Dr Organic, Hanami, Cellfood, Nuun, CLIF Bar, Bragg, Health 2U, Point Pharma, Amazonia, Skin B5, Giovanni,  Minor Figures and Essential Oxygen.

All the new brands and products received lots of hype, in particular, Upton’s Naturals, East Bali Cashews Granola, Chef Soraya, Monica’s Mixes Protein Patty Mix as well as the new ACURE Organics facial wipes and My Magic Mud Activated Charcoal Toothpaste.

Golden Grind even won best beverage product at The Naturally Good Expo 2017!

The Naturally Good Expo

Trends that proved to be booming at the expo included vegan snacks, nutrient-dense foods, healthy grab n’ go and healthy speed scratch.

If you did miss us this year, you may want to know – will Unique be back? It’s a definite for us!

We can’t wait to do it all again. Next year will be bigger and better again, and we look forward to bringing our new exciting products along for you to taste, touch, try and discover!

Naturally Good Expo is the one place where retailers can research all the different products and trends in our industry in just two days. Even if you had to travel from the other side of the country, we highly recommend it!

Find out more about the Naturally Good Expo here.

Generating Sales For Every Generation

WITH EACH GENERATION THERE ARE VARYING REASONS FOR WHAT HEALTHY FOODS ARE BOUGHT AND WHY.

While general research suggests that the younger generations are the prime target for health food purchases and are willing to pay more for such foods, it doesn’t mean you throw the towel in on sales from Generation X, Baby Boomers or the Silent Generation.

Learning more about the wants of each generation can help you increase your market knowledge and therefore understand how and what to sell to each target group. Below we’ve taken a closer look at each generation’s purchase decision barriers with healthy food and where they place their importance in the category.

 

GENERATION Z – AGED UNDER 22

30% of Generation Z see healthy food products as very important and 31% are very willing to pay a premium price for them.

BARRIERS
These consumers are not fond of the ‘one-stop-shop’ concept and will shop at several locations for specific goods.

OPPORTUNITIES 
41% are willing to pay a premium for sustainable products and 37% for gluten free products.

TRY THIS
Offer in store tastings of gluten free, sustainable products to get them in store and to increase their purchases, merchandise companion products together.

Generation Z - Products

 

MILLENNIALS – AGED 23-36

Millennials, these are the consumers that are changing food as we know it and driving demand for natural healthy foods. They are willing to pay a premium for such products and their focus is on quality over price.

BARRIERS
This consumer group have a strong need for simplicity and transparency with their food choices.

OPPORTUNITIES 
90% of this group use social media with a third saying it’s their preferred means of communication with a business. This consumer group are particularly interested in specialty foods with specific attributes, such as organic or natural.

TRY THIS
Use social media to create hype around the organic and natural products you stock.

Generation Millennials- Products

 

GENERATION X – AGED 37-51

For Generation X healthy attributes as very important and 50% of these consumers will read the nutritional panel before they purchase.

BARRIERS
74% are not willing to pay a premium for products that offer healthy attributes.

OPPORTUNITIES 
With a third of this group wanting to cook more and 63% of Generation X females express they have a love for cooking, products that nurture this will help break their purchase barriers.

TRY THIS
Host a cooking demonstration using good value, healthy convenience products. Hand out recipe cards and offer a discount on the products used.

Generation X - Products

 

BABY BOOMERS – AGED 52-66

Unlike millennials who are less married to the ‘one-stop-shop’ concept of shopping, Baby Boomers tend to purchase at one store for everything. They’re your big buyers and they’re also loyal.

BARRIERS
A majority (87%) of Baby Boomers don’t shop for premium brands and almost half (49%) shop on price.

OPPORTUNITIES 
They are willing to pay more for foods that are GMO free, have no artificial colours or flavours and are marketed as all natural.

TRY THIS
Create an eye-catching end of aisle display with a variety of quality, trusted, natural and affordable products.

Generation Baby Boomers - Products

 

THE SILENT GENERATION – AGED 67+

Between now and 2050 the number of Australians aged over 65 is expected to more than double and will account for an estimated 25% of the population. So although Millennials may be driving the health food trends, you shouldn’t forget the Silent Generation.

BARRIERS
They don’t see health attributes as important, nor are they willing to pay more for them.

OPPORTUNITIES 
What they do see value in though, are low sugar products. These consumers (33%), along with Baby Boomers (37%) places more importance on sugar-free and low-sugar products than any other consumer group.

TRY THIS
Use wobblers and clear signage to point out sugar free products.

The Silent Generation - Products

For further assistance on point of sale material or tips on attracting consumers contact us or read top tips to get seen, heard and selling.

Sources:
Nielson, 2016.
Forbes, 2015.
Euromonitor, 2016.