The Pull of Nostalgia Pushing Consumer Behaviour

Never underestimate the power of nostalgia.

According to research published in the Journal of Consumer Marketing, when a shopper is feeling nostalgic, that sentimental longing can do more than make a person feel warm inside. It regularly leads to purchases too.

It’s common for many of us in times of uncertainty, loneliness, as well as happy and joyful moments, to turn to the familiar. We seek comfort, emotional safety and connection in products that evoke positive memories from the past.

Today’s consumers are no different.

While some consumers would return directly to the original product, there is an ever-growing market of health-conscious shoppers looking for a healthy twist on their old favourites.

A report from FONA International reveals playing on consumers’ memories and emotional connections to nostalgic flavours and products can spell success for food manufacturers.

The report states that “although food and beverage nostalgia differs from person to person, there’s science behind our strong emotional ties to food and it’s a common theme that food and beverage developers can leverage to innovate and expand their brand.”

Indulgent nostalgia evokes those warm and fuzzy feelings most often through high-calorie, high-sugar comfort foods. Meanwhile, next-gen indulgence takes a healthier, more “adult” spin on those comforting, retro flavours and products. “Whether relaunching a retro product, revamping an old one or simply drawing inspiration from the past, we can see that nostalgia sells,” FONA wrote.

Healthy foods with a nostalgic twist

“While most nostalgic products lean toward indulgence, next-gen nostalgia might lie in offering products that remind consumers of their childhood with a more health-focused mindset. The key is understanding the consumer, their experiences and the feelings that evoked that drive for them to purchase.”

No matter which way product manufacturers go, anything that makes consumers feel happy and comforted is sure to please. Think healthy versions of comfort foods, nostalgic food pairings and gourmet ready meals with a natural spin.

Cup soups and hearty porridge, decadent chocolate cake and a familiar breakfast spread are just some of the nostalgic favourites that can take memories and convert them into sales.

Nostalgic flavours and innovative creations, Unique Health Products is home to many of the world’s biggest health and wellness brands. With more than 3,900 products in our warehouse, you can rest assured, if it’s trending, a top seller, or a product simply worth stocking on your shelves – we’ll have it!

Ready to place an order? You can shop online with us 24/7 here, or call our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.

Naturally Good 2022

When it comes to products that are better for people and the planet, Naturally Good is the place to discover the latest trends and innovations. From better-for-you snacks to personal care,  eco-beauty, supplements and more, you’ll find them all. 

Naturally Good is the only dedicated natural, healthy and organic expo in Australia. And you don’t need to be an established retailer to benefit from what’s on offer. If you’re just starting to dip your toes into the possibilities of the natural health category, you’ll walk away with new connections and new ideas.

Find Unique at Naturally Good

Held at the ICC Sydney, Darling Harbour from 6-7 June 2022, Unique Health Products is proud to once again be part of this influential industry event. 

We’ll be showcasing a selection of the 4,000+ products we range from leading Australian and global brands. Importantly, Naturally Good is about you and how we can make it easier for you to do business. More than 24/7 online ordering and streamlined nationwide distribution, with Unique you have access to a team of passionate industry experts.

Come and chat to us about how we can help you to pinpoint the products and brands that your customers are searching for on your shelves. Dale and the team will be at stand F32, from 10am-5pm on both days, energised and ready to help you set up, update or reset your natural health offering.

Meet the makers

At Naturally Good, we’ll also be joined by a lineup of some of our incredible suppliers. They will be there to give you insights into their products and their brand. They will also have samples available so you can trial the products for yourself. 

Over the two day event, we’ll have a rotating roster of suppliers showcasing their products. If you’re visiting on both days, be sure to pop back into our stall as there’ll be new things to see, people to meet and products to try. 

Make sure you follow us on Instagram for updates on our Meet the Maker Schedule and live news from Naturally Good 2022.

Who can you expect to meet at Naturally Good?

Connect with the people behind brands like Ethique, LEDA and Health Guru. We’ll also have some snack sampling on offer from Keto Naturals and Boostball. The teams from Happy Way, Botanika Blends, Protein Supplies Australia and Macro Mike will also be there to talk about how they’re shaking up the protein industry. 

Plus, it’s the perfect opportunity to sample products and learn more about best-selling brands CLIF, Low Carb Life and PBCo.

See you at Naturally Good 2022

We would love to see you at Naturally Good 2022. If you want to join us, you’ll need to register for your free ticket here. 

If you can’t make it, you can browse and order from our range of hundreds of health and wellness brands in our online store 24/7 or call our friendly sales team on 1800 787 904. If you’re new to Unique, you can register your wholesale account here.

Healthy Indulgence: Helping Consumers have their Cake and Eat it too

Whether they’re opting to follow a keto diet, transitioning to more plant-based meals or swapping main meals for regular snacks, Australian eating habits are changing. Despite the desire to eat healthier, they’re not willing to deny themselves a little indulgence.

IbisWorld research has found that the health and wellbeing concerns of Australians have increased over the last five years. As a nation, we are more aware of our health and the choices we make. The attitudes and preferences of consumers are changing, and this presents a great opportunity for the natural health industry.

This change is happening in the context of natural health trending mainstream. Grocery aisles are integrating, innovation in the natural health industry is thriving and consumers have an expectation of seeing more eco-friendly and healthier options as they do their shopping. 

But that doesn’t mean consumers can’t also indulge in a healthy treat that aligns with their health goals. Cater to these customers who want to have their cake and eat it too with a selection of better-for-you healthy indulgences. 

Baking mixes

Combining convenience with healthy indulgence, packaged baking mixes are a simple way for consumers to have a healthier treat.

Brands such as Low Carb Life, Get Ya Yum On, The Monday Food Co and PBCo. each caters to different macro and dietary choices or requirements such as keto friendly, gluten free or low carb. 

Chocolate treats

The chocolate market is a thriving one. As the interest in healthier living rises, so too do the healthier chocolate alternatives available to consumers. 

What does healthier chocolate look like? For starters, there are protein-packed VitaWerx chocolates, vegan HeroCup nut butter cups, organic, fairtrade Bennetto chocolate blocks or the keto-friendly Little Zebra Chocolates. Consumers are spoiled for choice. 

Savoury snacks

There is no denying that the opportunity for snack sales is booming but not everyone has a sweet tooth. For those people, an indulgence may be more of the savoury kind. 

2die4 Live Foods has a huge range of savoury nuts and other snack options. For more of a chip-style treat, brands such as Banana Joe, Keto Naturals and Nudus Bites each have an innovative and top-selling offering.

Healthier desserts

In the same vein as the convenient baking mixes, healthier mix-and-eat desserts are popular options. 

Botanika Blends and Macro Mike are leaders in providing healthier desserts such as ‘nice cream’, custard and creamy puddings. The plant-based, all-natural options are also higher in protein offering healthy benefits all around. 

Stock your shelves with healthy indulgences

At Unique Health Products, we’re proud to stock each of these brands along with hundreds more. For more than 25 years we have played a role in propelling the natural health industry forwards to help you deliver the latest and greatest products to your customers. Place your order for these delicious healthy indulgences online 24/7 or give our friendly sales team a call on 1800 787 904. If you don’t yet have a wholesale account, register with us today!