CAPITALISE ON SNACKIFICATION WITH HEALTHY SNACK BARS

Consumer demand for healthy convenience is driving growth in the snack bar category with plant-based bars leading the charge.

According to Mordor Intelligence, the Australian snack bar market is forecasted to reach $760 million USD by 2024.

With no clear market leader, retail success relies on a robust and diverse range that meets the various needs of today’s modern consumer – with demand for convenience and nutrition being the leading purchase driver.

Changing modern lifestyles with the consumption of smaller meals, is further leading to increased snack consumption, propelling the demand for snack bars. Product development with new flavours and trending functional ingredients, like turmeric, hemp and ginger also factors in the growth.

Top sellers feature claims like organic ingredients, gluten free, dairy free, paleo, raw and no artificial ingredients. Good fats are also in demand, partially fuelled by the keto diet craze. Snacks bars featuring hemp seeds and oil get a big tick with consumers for their high bioavailable protein and functional benefits.

Millennials make up the majority of snack bar customers, particularly for breakfast bars. Modern schedules are leaving millennials extremely time-conscious, hence the rise of the grab n’ go breakfast trend. Similar grab n’ go patterns are emerging with lunch choices, as lunch breaks are getting shorter for many working Australians.

Consumers want snack bars that compliment today’s diet trends, with the main three selling points being low carb, healthy fats and high protein.

Sports bars, including high protein and energy bars are very important with more Australians hitting gyms and fitness clubs and living healthy active lifestyles. The sports bars segment of the sport and diet grocery category grew by almost 8% over the last year and was the largest segment of the overall category in grocery.

According to Mordor Intelligence, trial and destination are key for a retailer to unlock the potential of the sports bars segment, whereas the demand for cereal bars comes from their properties related to functionality and health.

While parents aren’t the primary consumer group, according to Mordor Intelligence, almost half of all parents who purchase snack bars prefer to see “all natural” and “quality and easily recognisable ingredients” when choosing products.

Take advantage of consumer demand, and ensure your shelves are stocked with a snack bar collection to suit all tastes! Find all of the below on-trend bars and more in our online store! You can place and order 24/7 or give our friendly sales team a call on 1800 787 904! If you haven’t yet registered with us, you can do so here

CapitaliseON-snackification -healthy-food-bars2

INDULGENCE EVOLVED. BETTER-FOR-YOU TREATS THAT CUSTOMERS LOVE

Comfort foods offer us a trip down memory lane and a nourishment of the soul unlike any of the usual fare. It transports us back to moments of our childhood, celebratory milestones in our lives and remind us of memories with those we love. 

Yet, despite our gravitation towards these foods, consumers are more conscious than ever about the ingredients, ethics and sustainability of their food choices. 44% of Australian consumers avoid sugar, 67% are willing to pay more for natural or organic options, and 34% prefer products that are sustainably sourced. 

This shift has driven innovative manufacturers to create better-for-you indulgences that cater to a variety of dietary needs and conscious consumerism concerns. From all natural, organic and vegan to sugar free, gluten free and keto-friendly. There’s something for everyone so now customers can have their cake and eat it too.

Bake Easy

High protein, gluten free, low carb, macro friendly and sugar free… Baked treats aren’t what they used to be! They’re even better! Most of these mixes only need water added for a deliciously satisfying snack baked in a flash. All are made with natural, gluten-free ingredients, and between them cater to a whole range of dietary needs. 

better-for-you baking convenience

Chocolate Temptations

The smooth, velvety texture and creamy, bittersweet taste of chocolate has been capturing hearts since the Mayan times. Australians alone consume 32kg of chocolate per person, per year! Today, there is a plethora of choice in the chocolate world. Sustainability and ethical concerns have highlighted organic and fair trade chocolate options, while vegan and gluten-free choices are becoming clear winners in the health space too. Our wide selection has something for everyone! 

better-for-you chocolates

Candy Crushin’

Vegan, indulgence and delicious never really seemed to meet in the same sentence circa 5-10 years ago. Confectionery such as gummies, marshmallows and ooey-gooey chocolate bars were off the menu thanks to their reliance on animal products. However, the ever-increasing demand for vegan alternatives has generated some vegan-friendly, classic confectionery options with just as much “squish” factor as the originals! 

better-for-you vegan treats

Clever Crisps

Comfort foods aren’t limited to the sweet shelves either. A quintessential staple for the Aussie backyard get together, a big bowl of chips is the ‘watercooler’ of the party and breaks the ice at work events all over the nation. For those looking for a better-for-you alternative, these innovative brands bring all the flavourful crunch, without compromising your customer’s health goals.

better-for-you salty snacks

Make sure you’re making the most of this healthier indulgence trend by stocking up on these popular products. While you’re placing your order, take a look at our extensive range of healthier pantry staples as well!

Due to the COVID-19 government directives, our telephone hours have adjusted slightly, however we are still in full operation and you can order online anytime!

Not yet registered with us? Sign up here!

SIX OF AUSTRALIA’S HOTTEST HEALTH FOOD TRENDS RIGHT NOW

Today’s busy lifestyles, over-ambitious to-do lists, and constant push to spread ourselves far too thin has us struggling to take a moment to stop.

As a result, convenience foods continue to take over the retail shelves and consumers can’t get enough.

But regular snack foods no longer cut it.

Consumers are demanding more nutritious options, more functional health benefits, and more snacks that suit their dietary preferences. They’re expecting far more than just something to tide them over until dinner time.

So what has consumers coming back for more? A little category we’re calling “Goodness on-the-go”. This includes health-focused snacks, wholesome mini meals and hydration that are designed for quick and easy consumption and pack a tonne of goodness into every mouthful.

These six trends fit smack bang in this category and are well and truly integrating into our daily lives. Have you got these hot sellers on your shelves?

SIX HEALTH FOOD TRENDS IN AUSTRALIA RIGHT NOW

WELLNESS SHOTS

Right on target with goodness-on-the-go, nutrient-rich juice shots provide a natural boost of nutrition in quick grab n’ go bottles. Popular in fresh juice bars and wellness cafes, these pint-sized drinks pack a punch when it comes to nutrition and caters to the demand for more functional food. 

gingershot-ginger-people

 

PRODUCT SPOTLIGHT: 

The Ginger People have Ginger Shots which are 30% ginger juice combined with creamy coconut. They’re available in Wild Turmeric with anti-inflammatory turmeric and black pepper (for better absorption), or Lemon & Cayenne for a fiery boost to the metabolism. The 60ml glass bottles are tucked neatly into a shelf-ready CDU and retail at only $4.95. 

PROTEIN-PACKED SNACKS

High-protein snacks have been a hit with health enthusiasts for years but the innovation in this space is really ramping up! You can find protein packed into all kinds of snacks including chips, chocolate, ice cream, yoghurts, spreads and of course, the OG of convenient protein snacks, the protein bar! 

Far from a brick that will break your teeth these days, the original gym-junkie protein bars have been reincarnated with numerous makeovers, ingredient overhauls and formulations. Plant-based protein bars and those with minimal ingredients are captivating a much wider market and come as a fresh alternative to whey protein based bars. 

rxbar-australia

PRODUCT SPOTLIGHT:  

RXBARs are protein bars made with a few simple ingredients that are perfect for breakfast on the go, as protein-packed snack bars, or as a pre/post-workout fuel. They use egg whites for protein, dates to bind and nuts for texture.

Each delicious bar packs 12g of protein and 5g of fibre in just under 220 calories and is a combination of only 8 ingredients or less! They are available in six tempting flavours and have an enticing RRP of only $3.95!

PEANUT EVERYTHING!

Peanuts are going beyond the much-loved peanut butter spread and are appearing in everything from baked goods, protein powders and snack bars. According to Mintel research, the fastest growing peanut ingredients in new products include peanut flour, peanut butter and peanut flavour.

Peanuts offer the perfect trifecta for taste, texture and nutrition, offering protein, fibre, vitamins and minerals to keep hunger pangs at bay. They appeal to plant-based foodies and bump up the protein for a clean, wholesome ingredient list that customers love.

macromike-2

PRODUCT SPOTLIGHT: 

It doesn’t get much more dedicated to peanuts than Macro Mike. They have a range of Protein Powders, just-add-water Cookie and Brownie Baking Mixes, Powdered Peanut Butters, and Protein Bars that hero the humble peanut!

Macro Mike impressively combines the need for convenience and the demand for high-protein without compromising on taste in the slightest. The entire range is vegan and retails from $4.50 to $69.95.

MINI MEALS

A Neilsen study revealed 45% of global respondents consume snacks as a meal alternative – 52% for breakfast, 43% for lunch and 40% for dinner. Thanks to our busy schedules, this snackification movement is rapidly becoming the norm with “heat and eat”, “just-add-water”, and “ready in minutes” product claims sounding like music to your customer’s ears! 

 The truth is, snacks are no longer filling gaps between more wholesome meals. They are the replacement for those meals.  

When you can offer your customers a mini meal that requires very little time and effort, has a great taste and a wholesome ingredient list – then you’re onto a winner! 

upbeat-australia

PRODUCT SPOTLIGHT: 

Upbeat packs a tonne of plant-based protein into a convenient range of grab n’ go porridge and meals. Suitable for breakfast, lunch and dinner, they contain 20-25g of protein per serve, include gluten-free and vegan options, are low in sugar and ready in five minutes!

They’re a health-conscious, quick fix meal solution with an awesome RRP of only $4.60-$5.70! 

The porridge flavours include Blueberry Coconut, Chai Spiced Apricot & Buckwheat, Chocolate and Three Grain Raspberry. The savoury selection includes Creamy Mushroom Buckwheat, Thai Curry Lentils and Coconut Curried Lentils. 

CAULIFLOWER

According to Nielsen data, packaged cauliflower products have grown by 71% over the past year. Experts are attributing the rise in cauli-love to a broader increased interest in low carb, keto and paleo diets. As well as an increased awareness about the health benefits of vegetables and desire to eat more of them. Especially those following flexitarian, vegan, gluten-free and plant-based diets. 

keto-naturals-cauli-bites

PRODUCT SPOTLIGHT:

Keto Naturals have a range of Crispy Cauli Bites that are keto and paleo friendly, gluten free and vegan. They’re non-GMO, have 5g net carbs and come in 8-pack, shelf-ready CDUs and flavours include:

  • Barbecue
  • Garlic & Herb
  • Sea Salted

Each pack contains a full head of cauliflower and is slow cooked using a simple list of clean ingredients without any fillers or artificial flavours. They RRP for only $4.95!

ECO HYDRATION

Single-use plastic water bottles are getting the flick with an influx of stylish, reusable alternatives taking their place.

Now used as a fashion accessory, hydrating in an environmentally friendly way is right on trend. The rise of the ‘VSCO girl’ has seen Hydro Flask bottles become a teenage girls’ statement drinking piece, while celebrities and the like are forking out $8,500 for a designer Chanel reusable bottle, because they can.

Healthier hydration is yet another way consumers can showcase their status and highlight their environmentally-friendly stance to the world. And it’s a fashion item that’s not going out of style any time soon. The global reusable water bottles market is expected to be valued at AUD$17.9 billion by 2029!

 

hydroflask-range-australia

PRODUCT SPOTLIGHT:

Hydro Flask insulated bottles are for life’s exciting moments. All while fighting the war on waste and looking great doing so.

They redefine the hydration experience excelling in temperature control with TempShield™ technology. As well as taste management with 18/8 pro-grade stainless steel that protects against flavour transfer. Plus, they have a slip-free, durable grip thanks to the proprietary powder coat. Hydro Flask deliver unexpected refreshment each and every time. Their double-insulated bottles RRP from $46.95. 

Australian health food trends are colliding with convenience now more than ever. So ramp up your goodness-on-the-go offering with these items and hundreds more by stocking your shelves with Unique Health Products?!

Order your items online 24/7 or contact our friendly sales representatives via 1800 787 904. Don’t have a wholesale account with us? No problem, you can register here

7 TRENDS SET TO SHAPE HEALTH AND WELLNESS IN 2020!

What seven trends are set to kick off 2020?

2019 saw major growth in both the eco-friendly and plant-based lifestyle segments.

Thanks, at large, to consumers becoming increasingly aware of the impact their purchases have on their health and the environment. 

In a nod to the previous 20’s era, the continuing shift of social and cultural values will see those categories remain strong sellers.

However, these seven innovation-infused trends are hyped to hit the top-seller lists right alongside them.

Get ready for the snackification movement to seriously jazz up your shelves!

 

1. Puffed SnacksSpokes

 

Better-for-you puffed snacks will be taking their prime position on the savoury snacking shelf. A report by IRI found that puffed and extruded snacks saw 4.45% dollar sales growth from April 2016-2017 making up 36% of the $36.8 billion AUD salty snacks category. These puffed-up, crunchy snacks are in demand due to consumer desire to eat better, including cleaner ingredients, added protein and fibre or nothing artificial.

 

 

 

2. Peanut Everything

Macro Mike

The rise in healthy snacking and plant-based foods are fuelling the growth of nuts, seeds and of course, the ever-so-versatile peanut. As consumers continue to be more health conscious, the focus on the functional benefits that food can offer are driving sales for functional foods and beverages that work harder for consumers. According to Mintel, the fastest growing peanut ingredients in new products include peanut flour, peanut butter and peanut flavour. Peanuts offer the perfect trifecta for taste, texture and nutrition, offering protein, fibre, vitamins and minerals.

 

 

 

3. Keto FriendlyKeto Naturals

Natural Products Expo West and Expo East are two of the largest health food trade shows in the world. Last year, low sugar, dairy free and full-fat products reigned supreme. The clear direction for food innovation was plant based and keto friendly! More specifically, the surge in snacks, convenience foods and beverages that suit this trending diet! These products are loaded with oils, nuts and seeds to help consumers achieve ketosis, a metabolic state linked with weight loss and performance benefits.

 

 

 

4. Gut Friendly

Banana Joe

Gut health is one of the hottest topics in wellness. Innovative temperature-stable probiotics have expanded the ways in which manufacturers can utilise these healthful bacterial strains, leading to a host of functional foods including sweet and savoury snacks and convenient, food-based supplements. By 2020, BBC Research expects the probiotic market will be valued at $74 billion AUD.

 

 

 

 

5. Plant-Based SnacksBubbas 'Nana Chips

The plant-based trend isn’t exactly a new one but it’s not slowing down anytime soon thanks to an increased interest in health, social and environmental issues. The predicted value of the vegan snack market alone is estimated to reach $108 billion AUD by 2028! This is not surprising considering 1 Australian every 5 minutes decides to eat less meat or go meat free! Researchers contribute the boom to growing consumer awareness about plant-based, natural products and the rise in per capita disposable income leading to increased snacking. 

 

 

 

6. Active Nutrition

CLIF Bar

Sports nutrition is no longer a place for the elite, but now encompasses weekend warriors, sports enthusiasts, adventurers and even active seniors! While the performance benefits are still there, the taste, texture and variety of flavours have improved astronomically. Health and nutrition are now top-of-mind for consumers buying these products, and they’re driving the global sports nutrition segment to a potential $35.5 billion AUD by 2022!

 

 

 

7. TransparencyPATCH Strips

While it’s not a specific food trend, more and more consumers are looking for brands that align with their own values. They want to be able to express their personal values through the products they purchase – whether that’s supporting the environment, women’s or animal rights, or something else. Consumers are demanding brands increase transparency and stand for something that brings about positive change. The rapid rise in companies becoming B Corp certified are a sign of this movement. It has never been more important for brands and businesses to have carefully articulated values. 

Are you ready for these seven trends in your store? With more than 3,500 health and wellness products expertly curated with trends and top selling potential in mind, you can confidently shop with us either online 24/7 or by giving our friendly sales team a call on 1800 787 904. If you don’t have a wholesale account with us yet, you can register here.