Many have heard about activated charcoal teeth whitening, but few know the story that led to this global craze. Watch the short film above to discover the determined woman who started it all, and be inspired by the vision and passion that has changed the oral care industry, forever.
At Unique, we couldn’t be more proud to stand alongside and represent Jessica and the team at My Magic Mud here in Australia. If you’d like to be a My Magic Mud stockist, simply order your product online via our store, or call our friendly sales team on 1800 787 904.
The team at My Magic Mud spare no expense when it comes to sourcing the best, active ingredients to give your customers pearly whites, a healthy mouth and fresh breath.
You likely know My Magic Mud as the pioneers in activated charcoal oral care. But when it came to creating the best, activated charcoal oral care range on the market, cofounders Jessica and James Arman were not going to be satisfied until they had created a product that not only contained the highest quality, activated charcoal, but a whole host of natural, tooth-friendly ingredients too!
So what is this unexpected cavity-fighting ingredient?
It’s xylitol! Researched for more than 50 years, it has a strong history in promoting dental health and is completely natural.
What is xylitol?
Xylitol is a “tooth-friendly”, naturally occurring sweetener known as a sugar alcohol. It’s the only known sweetener that actively promotes dental health.
It prevents the formation of cavities in five clever ways:
Prevents the growth of bacteria that cause cavities by blocking their metabolism.
Sweetens food without being a food/energy source for the bacteria that cause cavities.
Remineralizes the tooth enamel.
Helps the body absorb calcium during digestion.
Triggers saliva production which dilutes tooth-decaying acid.
The uniqueness of xylitol is that it is practically nonfermentable by oral bacteria. When consumed regularly, it helps to reduce the number of Streptococcus mutans, a specific strain of cavity-causing bacteria, as well as the amount of plaque on teeth.
Where does xylitol come from?
It comes from the fibre of many trees, fruits, and vegetables with manufacturers typically extracting it from corn husks & cobs, berries, oats, mushrooms, hardwoods, and the leafy stalks leftover from sugar cane.
It’s naturally lower in calories and won’t spike your blood sugar levels like regular table sugar does, making it an amazing sugar alternative for cooking too!
The Disastrous State of Australian’s Teeth
Did you know dental caries (cavities) is the most common disease affecting mankind?
According to the Oral Health Tracker report, 90% of Australian adults have some form of tooth decay, almost three-quarters of children eat too much sugar and more than one-third of five-year-olds have decay in baby teeth!
Luckily, My Magic Mud’s natural oral care range contains a mix of amazing items to help take care of teeth without the use of any added nasties. You’ll find these natural ingredients in their range:
Activated Coconut Shell Charcoal – whitens teeth through a process called “adsorption” as opposed to “absorption”. It literally pulls out stains from the pores of the teeth.
Bentonite Clay – pulls impurities, toxins, and bacteria from the mouth. It removes plaque with every use and helps rebuild enamel by depositing minerals back into the teeth which helps rebuild the enamel.
Diatomaceous Earth– the abrasive action is gentle enough for teeth but strong enough to remove plaque and tartar. It also promotes healthy tooth enamel which prevents tooth decay and receding gums.
Coconut Oil– a natural tooth whitener and detoxifies the mouth and pulls out impurities.
Grapefruit Seed Extract, Tea Tree Oil, Sweet Orange Oil, and Rosemary Oil– used for their antiseptic, antibacterial, and antimicrobial properties.
But hold onto your (biodegradable) toothbrush, the benefits don’t stop there!
My Magic Mud do a brilliant job of naturally supporting healthy teeth and gums, but they also have the environment and animals in mind too.
The range is long-lasting with approximately 150 uses per Tooth Powder tub and 200 uses per Toothpaste tube. The Toothbrushes are earth-friendly using sustainable bamboo and bioplastic, and the entire range is vegan, cruelty-free, and non-GMO!
Need to add a lil’ My Magic Mud magic into your store? Explore the full range and order them online here, or if you’re not yet a Unique account holder, get started here!
Celebrity & Hollywood Gifting have gifted Most Popular Actor, Ray Meagher, Gold Logie Winner, Grant Denyer, and Most Popular Actress, Jessica Marais, a goodie bag full of products to the value of $6000 each to celebrate their Logie wins!
The amazing bag of products featured some of our very own health and wellness brands:
As well as an impressive line up of other products:
A Holiday to Bali staying at the Bali Dynasty Resort. Which includes:
3 nights’ Accommodation for two adults and daily Breakfast.
A gift voucher to use at the Finns Beach Club in Canggu which includes the use of a Day Bed, Free Wi-Fi, Towels and a Dining & Beverage Voucher.
A day at FINNS Recreation Club, with entry to Splash Water Park, Canggu Club Fitness Centre, Bounce Trampoline and Strike Ten Pin Bowling.
A visit to Body Temple Spa where they will indulge in a Scrub and Wrap with a 60-minute Massage.
A Have You Packed Yet Deluxe Grab n Go Beauty Case packed with a range of Sukin products and essentials perfect for travelling.
A stunning Kallure MOTUS Diamond Pendant necklace.
A Pure Aesthetics gift card for cosmetic treatments.
A 4 in 1 convertible bag perfect for life on the go from CEEQ.
A stunning artwork from Tracie Eaton.
Unlimited entry to Warner Bros Movie World, Sea World, Wet N Wild and Paradise Country on the Gold Coast for 12 months as well as entry to White Christmas at Movie World and Entry to Carnival at Sea World.
A 700ml bottle of Here’s Looking at You Kid Wild Rose Gin and Vodka.
An Organic Lip Balm Company book titled One Million Kisses, International Beauty Balm, Blokes Balm and Plump and Smooth Balm.
A Jute Bag full of amazing products from The Source Bulk Foods including a Marble Look Stainless steel Insulated drink bottle, The Source insulated wood look stainless steel coffee cup, a jar of bath bliss, chocolate freeze dried strawberries, marbled chocolate honey roasted moon macadamias, old style conversation heart lollies and a jar of gold local gold coast honey.
A stunning George the Label royal encrusted Clutch perfect for a red carpet event.
JING and Beauty Beauty Blend from Superfeast.
A Homepeel moisturiser.
A Chanel Scented candle, Body scrub and room scented diffuser from Mooch & Me.
A Koala Karma beverage.
A Chai Latte gift pack from Bondi Chai which includes Bondi Chai Vanilla Honey and Club Cinnamon Creamy tea latte products, a latte mug and latte cup.
Books from Genuinely You including:
Thriving Not Surviving – The 5 Secret Pathways to Happiness, Success and Fulfilment.
International Millionaire Feng Shui by Alisse Bradley.
Up The Ladder in a Skirt By Maggie Georgopoulos.
Never Give Up by Jean Clare.
Know your Real Risk of Heart Attack by Dr Warrick Bishop.
Motivation 2 Conquer.
My Secret is Your Secret.
Congratulations to all the winners on the night! We hope they love our wonderful brands as much as we do and enjoy the wide range of goodies inside their bags.
Keep an eye out on their social media pages for mentions and don’t get caught out with no stock! Make an order online today, or give us a call 1800 787 904. Not yet registered with us? Register here!
Held at the International Convention Centre (ICC) in Darling Harbour, the Naturally Good Expo is Australia’s largest trade show for all natural, organic and healthy products and services.
Each year we attend as a platinum partner to showcase our top sellers to the most influential people in the industry and work to build mutually beneficial connections with retailers and our suppliers. This year we unveiled our biggest stand yet – the largest at the show!
In case you missed it, here’s how our Naturally Good Expo 2018 experience happened – by the numbers!
1. ONE CRITICAL PERSON
It takes a whole lot of planning, coordination and project management to transform our original ideas into a real-life masterpiece at the Naturally Good Expo. Thankfully, we have one incredible team that makes all the late nights, early mornings, last minute hiccups and hours spent on emails and phone calls integrate into a seamless, successful event!
While we couldn’t do it without many hands on deck, there is always one person in particular that plays a pivotal role in our Naturally Good experience – our Marketing Executive extraordinaire, Carol. Thank you for all that you do!
2. TWO MAJOR STALL SPACES
This year the Unique stand took up two of the largest sites at the expo. The updated stand was dotted with sampling booths, decorated with hot new products and buzzing with staff, suppliers and retailers – it was a sight to see and the energy was incredible!
3. THREE HOUR PACK DOWN
With the Australian Pharmacy Professional Conference & Trade Exhibition looming the following weekend, most of the team had already returned to the Sunshine Coast by the time the event ended. The staff and suppliers that remained (thank you, East Bali Cashews and Natural Evolution!) packed down the stall in a record time of 3 hours!
4. FOUR SIGMATIC, MY MAGIC MUD, UPTON’S NATURALS & MORE!
This year, when it came to sampling and showcasing our amazing product range, the team had a little extra help…
Each supplier that joined our stand had the opportunity to promote and sample their products at their very own sampling booth. This allowed the suppliers to strengthen their retailer relationships and cement their place as a leading brand in the health and wellness space. Something we’re beyond proud to help facilitate!
5. FIVE HUNDRED HEALTH PRODUCTS AND GOODIE BAGS
The stand was full to the brim with more than 500 natural health and wellness products on display! Plus, we handed out 500+ goodie bags to industry influencers, retail leaders, and key stakeholders filled with:
The entire event took our team, Carol in particular, a grand total of six months to prepare for. From supporting the Naturally Good Expo team with our Platinum Partner duties, to coordinating stock, and logistics of the stand set up and staff involved, there was so much to be done and we couldn’t be prouder of our team and what they’ve achieved!
7. SEVEN THOUSAND ATTENDEES
Across two huge days, we served up thousands of product samples to 7000+ health-focused expo attendees – also known as a lot of chopping!
Sampling allowed retailers and industry leaders to gain better insights into the suppliers products, build stronger connections, learn the backstory, and discover what niche the product can fill in their stores. It’s a super important step towards long-term success in stores!
8. MORE THAN EIGHTY HOT NEW PRODUCTS LAUNCHED
An entire section of our stand was dedicated to over 80 hot new products launched at the expo! Brands included:
While the pack down was somewhat of a breeze, Rome wasn’t certainly not built overnight. Our largest stand ever took a whole lot of teamwork and around nine hours to set it all up!
10. TEN HUGE PALLETS DELIVERED
That nine hours of set up involved the unpacking and merchandising of 10 full pallets of product, equipment and stall materials!
Despite the whirlwind nature of the actual event, we put our time and effort into these events to support our suppliers, build and strengthen our retailer relationships and meet new faces along the way. We couldn’t do what we do without their support and for that, we’re always grateful!
If you missed out this time, don’t worry, we can’t wait to do it all again, so we’ll see you next year!
EVERYDAY ESSENTIALS THAT ARE ON-TREND, HIGH-QUALITY AND SET FOR STRONG SALES HAVE BEEN ADDED THIS SEASON.
MODERN MENSTRUAL CUP
Lunette Menstrual Cups are made of 100% hypoallergenic medical silicone. They’re an easy-to-use, safe alternative to pads and tampons, with popularity continuing to grow.
Being the only FDA and TGA listed coloured cup range, Lunette is perfect for the modern, active woman!
Cupwipe Disinfecting Wipes and a sulphate-free, scented Menstrual Cup Cleanser are also part of the range.
Schmidt’s award-winning deodorant sticks now come in Sensitive Skin Coconut Pineapple, Jasmine Tea and Lavender Tips. All are enhanced with natural magnesium and free from aluminium, propylene glycol, parabens and phthalates.
Redmond Clay Baby Powder is talc free and unrefined, perfect for baby’s sensitive skin. Made with only rare, high-desert clay, it contains no chemicals or fragrances so customers won’t have to worry about allergies or irritation.
Australian made, safe and proven effective, BUG-GRRR OFF Natural Insect Repellent Jungle Strength is the natural alternative customers have been waiting for. It contains Hydrolized Oil of Lemon Eucalyptus, which is approved by the Centre for Disease Control and the only natural compound scientifically proven to be as effective as DEET.
Ecosoothe is the brand customers will be wanting to help mend and soothe the body. Aloe Vera Gel offers a refreshing and hydrating solution to minor skin irritations and burns, plus it’s certified organic! Arnica Cream, Calendula Cream and Muscle Ease Cream help aches, pains and stressed skin to heal – and all at competitive prices, from just $6.95 RRP!
FAIR TRADE HAIR + BODY
Alaffia have combined powerful neem, balancing turmeric, odour-neutralising charcoal and protective shea to create an ethical, on-trend deodorant – available in Lemongrass Tea Tree or Mandarin Ginger.
They’ve also added an Ultra-Hydrating Coconut Lime Shampoo, Conditioner, Body Wash and Body Lotion made with fair-trade coconut oil, fatty acids, vitamins and minerals.
TURMERIC ORAL CARE
My Magic Mud have brought Australia another cutting-edge formulation. On-trend turmeric and antioxidant-filled cocoa combine to create Polishing Tooth Powder in Peppermint or Spearmint.
The oral care powder is a first, helping to re-mineralise and polish teeth while soothing gums. If they’re are anything like the original, get ready for some super-fresh sales!
Giovanni have extended their Frizz Be Gone range to include Leave-in Conditioner, Hair Balm and Serum. Combining shea butter and almond oil, they’ve create a dual smoothing complex, sure to impress customers with unruly hair.
Riddells Creek Certified Organic Toothpaste is made in Australia and contains no added fluoride or mineral oil. It’s a suitable range for your vegan customers and offers two varieties – Sensitive and Whitening.
Just $10.95 RRP.
If you’d like to order any of the new products for spring 2017, you can easily add them to your online order here, or if your not yet a Unique account holder, get started here.
BLACK IS BACK. WE’RE NOT TALKING FASHION OR FOOD, BUT A DENTAL REVOLUTION DRIVEN BY MY MAGIC MUD ACTIVATED COCONUT CHARCOAL!
Brand love is a real influence on ongoing purchase intent and My Magic Mud has this well covered. Creating a huge hype in Australia, with their unique retro branding, personality and quality, they are creating a cult-following and the die-hard fans are only continuing to grow.
My Magic Mud is the fastest selling natural oral care brand in the US (SPINS, 2017)!
What is My Magic Mud?
My Magic Mud Activated Coconut Charcoal Tooth Powder is an internationally used natural, holistic teeth whitening, detoxifying, cleaning remedy that everyone’s brushing with – like a boss!
The American-based brand even has industry professionals endorsing them.
“I am a Biological Dentist and My Magic Mud is a product I use being that it is 100% all natural, improves your oral health and makes your teeth brighter and whiter.” – Dr. Merrily M. Sandford, DDS
“My Magic Mud gives my teeth the look and feel of just having received a professional cleaning. After 2 uses my teeth were noticeably whiter. I am recommending this product to all of my patients!” – Stafford G. Conley, Jr. DDS
This dental hygiene revolution is backed by the amazing toxin absorption and natural whitening that activated coconut charcoal offers.
Activated coconut charcoal powder is a highly absorbent material with millions of tiny pores that can help to capture and remove up to 100 times its own weight in toxins. The medicinal use of activated charcoal powder dates back to 1550 BC.
My Magic Mud powder is a powerful natural combination of activated coconut shell charcoal, calcium bentonite clay, organic orange peel extract and organic mint extract.
Discover the incredible story of how the brand was established here.
Understanding How Brand Love Brings Profit
Customers are falling for My Magic Mud, but what does this mean? And how does brand love help increase your sales?
Brand love is a concept in the field of consumer behaviour. If you stock products that customers have developed brand love for, then sales are more easily obtained and the consumers are more likely to be responsible for repeat sales as they fall beyond brand love and into brand loyalty.
How has My Magic Mud captured Australians and smothered them in the smitten state of brand love?
1. Customer Satisfaction
Satisfaction is where brand love starts. Using quality ingredients and delivering a product that the market wants has My Magic Mud satisfying Australian customers. The raving reviews are living up to customers’ expectations and are leaving them feeling pleased with the purchase.
2. Emotional Connection
Customer satisfaction and loyalty mean nothing if a brand does not evoke memories, emotions and a relationship with their customers.
Over time, as customers remain satisfied with My Magic Mud, then this satisfaction begins to get transformed into an emotional and passionate bonding with the brand. This is done through My Magic Mud’s marketing including their social media community and viral campaigns, building memories and developing positive emotions with customers.
Key Selling Points Your Customers LOVE
Many natural tooth powders have a funky taste, not My Magic Mud – it’s a completely flavourless blend. This makes the products appealing even to kids.
My Magic Mud contains no fluoride, sodium lauryl sulphate, triclosan, preservatives, glycerin or foaming agents.
For the budget conscious consumers, each My Magic Mud Tooth Powder contains a massive 150 applications. This makes it not just more affordable than harmful chemical-filled whitening treatments, but even as cheap or cheaper than regular toothpaste too!
My Magic Mud Toothpastes
If making mess (when brushing like a boss) isn’t your customers thing, but they’re still intrigued with the activated coconut charcoal trend and want a naturally whiter, healthier smile, My Magic Mud also have a range of toothpastes!
In the toothpaste range is four flavours – Peppermint, Wintergreen, Cinnamon Clove or Spearmint.
They all still contain activated coconut charcoal and bentonite clay, just blended into smooth textured and delectable tasting natural pastes.
Coming Soon to the My Magic Mud Range
In October the revolution will continue to evolve with My Magic Mud bringing Australia another cutting-edge formulation. Combining on-trend turmeric and antioxidant-filled cacao to create Polishing Tooth Powder in Peppermint or Spearmint.
The oral care powder is a first, helping to re-mineralize and polish teeth while soothing gums for optimal oral health. If these are anything like the original Whitening Tooth Powder, get ready for more My Magic Mud groupies!
Check out the My Magic Mud on-trend range here and contact us to start stocking it in your retail environment.
KNOWN FOR BRINGING TOGETHER RETAILERS, DISTRIBUTORS, BRAND OWNERS AND NATURAL HEALTH INDUSTRY EXPERTS, THE NATURALLY GOOD EXPO 2017 DID NOT DISAPPOINT!
This year Unique went bigger and better, bringing hundreds of brands and thousands of products to display. The team also offered hours of tastings and sampling, countless amounts of generous goodies bags and Dale (UHP Managing Director) and the team shared the wealth of knowledge gained from being in the industry for over three decades.
For those who were amongst the 6,322 who attended The Naturally Good Expo in Sydney, it was fantastic to meet you and discuss our industry trends and what’s new!
As the biggest trade show in the Southern Hemisphere for everything healthy we were thrilled to be surrounded by like-minded professionals.
For those who unfortunately were unable to make it this year, we’ll catch you up on what you missed.
Naturally Good 2017 is the ONLY place to see, taste, sample and order the newest, latest-trending and in demand products your customers want!
Every year we aim to bring Unique’s diversified, fun culture, expert customer service and strong business ethics to the expo. For those of you that have toured our Sunshine Coast headquarters, you’d know it’s not an easy task!
With over 300 exhibitors, it was one busy environment. We designed our stand specifically to create a space that was easy for our visitors to see, touch, taste and interact with our company and the brands we represent. From the green foliage to the clear signage, the space was designed to help our visitors find exactly what was needed while also understanding our natural origins and what we stand for.
We had every category covered: active nutrition, grab n’ go, healthy snacks and drinks, superfoods, natural remedies, pantry and body + hair care.
What was available for tasting and sampling?
Our tasting and sampling booth was a huge hit!
Top-selling brands travelled as far as Indonesia, Japan and the USA to showcase their ranges of delicious, nutritious food and innovative natural beauty, body care and remedies at Unique’s Naturally Good Expo stall.
Products that were featured in our tastings included:
On top of all our tastings and sampling, generous goodies bags were given out filled with our top-selling and new products. Full sized products, sample sizes and brochures filled with information, they really had it all!
All the new brands and products received lots of hype, in particular, Upton’s Naturals, East Bali Cashews Granola, Chef Soraya, Monica’s Mixes Protein Patty Mix as well as the new ACURE Organics facial wipes and My Magic Mud Activated Charcoal Toothpaste.
Golden Grind even won best beverage product at The Naturally Good Expo 2017!
Trends that proved to be booming at the expo included vegan snacks, nutrient-dense foods, healthy grab n’ go and healthy speed scratch.
If you did miss us this year, you may want to know – will Unique be back? It’s a definite for us!
We can’t wait to do it all again. Next year will be bigger and better again, and we look forward to bringing our new exciting products along for you to taste, touch, try and discover!
Naturally Good Expo is the one place where retailers can research all the different products and trends in our industry in just two days. Even if you had to travel from the other side of the country, we highly recommend it!
FROM A HOMEMADE REMEDY TO AN INTERNATIONAL SENSATION, JUSTIN AND JESSICA ARMAN, THE ENTREPRENEURIAL HUSBAND AND WIFE TEAM BEHIND MY MAGIC MUD, HAVE AN INCREDIBLE STORY.
“I actually created My Magic Mud to help our children.” Jessica said.
With one child suffering from a condition that left her susceptible to cavities and all three of their children experiencing sensitivity and disliking the taste of regular toothpaste, Jessica had crafted an alternative.
She’d tried different home remedies using sea salt, baking soda and many other ingredients. It was all trial and error, with Jessica determined to find a natural combination that worked and one her children would use.
The magic combo was a mixture of activated coconut shell charcoal, calcium bentonite clay, organic orange peel extract and organic mint extract – now known as My Magic Mud Natural Tooth Powder.
What is activated coconut charcoal?
Activated coconut charcoal is a highly absorbent material with millions of tiny pores that can help to capture and remove up to 100 times its own weight in toxins. The medicinal use of activated charcoal powder dates back to 1550 BC.
How My Magic Mud blossomed
My Magic Mud, started out as the family’s solution to their everyday problem, but soon friends of the couple, then friends of friends began demanding the product for their own families. This is when the entrepreneurial switch flicked for Justin and Jessica. They knew they’d discovered a product for which there was already a strong market and they couldn’t help but share it with the world.
In 2013, My Magic Mud was launched and has since grown from a 20 pot production made in Jessica and Justin’s kitchen in downtown San Marcos, USA, to an internationally used natural, holistic teeth whitening, detoxifying, cleaning remedy.
Following the markets demands, they have since launched a range of activated coconut charcoal toothpastes. They are the very first toothpastes to combine activated coconut shell charcoal and bentonite clay. It is made with 95% certified organic ingredients, is completely fluoride-free and offers all the charcoal detox benefits, just with a little less mess.
Conveying their vibrant personalities through to the funky, grunge-look packaging, they’ve been captivating an almost cult-like following. But for Jessica and Justin, it’s not just about sharing a product that’s trendy and works, it’s about helping to improve the health of others.
Coupling the hype around the world-wide charcoal trend with some magical things up their sleeve, Jessica and Justin are excited for the strong future they predict the brand has ahead.
Check out the My Magic Mud on-trend range here and contact us to start stocking it in your retail environment.
This year, thanks to dedicated staff
and suppliers, we were lucky enough
to take home the Best Stand Award.
For those who did come and visit the Unique stand, it was fantastic to see you. If you missed it, there’s always next year! With the event organisers promising it will be even bigger and better in 2017, we’ve already secured our spot and just like many that did attend, we can’t wait to do it all again!
Mark it on your calendars now, The Naturally Good Expo will be back 4-5 June, 2017 at ICC Sydney, Darling Harbour. You won’t want to miss it!
You can find out all you need to now about next years event here.
Contact us with your photos and feedback – we’d love to hear from you!