TRENDS AND INSIGHTS FROM NATURALLY GOOD 2021

Over the last 25 years as a natural health products distributor, we’ve not only witnessed the industry evolve, we’re proud of the role we’ve played in that evolution. Natural health products have merged into the mainstream as more and more consumers embrace their benefits.

One thing we recognise as a business is that it’s when we come together to share, connect and learn that we see the biggest shifts. Naturally Good is one such place to do that and we were thrilled to be back at Naturally Good 2021, flying the Unique flag alongside our suppliers, retailers and industry peers.

If you weren’t able to make it to Naturally Good 2021, we wanted to share some of the learnings and insights we took away from the event so you can ride the wave of the coming industry trends.

Naturally Good 2021 insights

HOLISTIC HEALTH 

Something we’ve been talking about for awhile at Unique Health Products is the more holistic nature of the modern health consumer. Today’s definition of health includes both physical and emotional aspects. 

This trend towards total mind and body wellness was echoed by the IRI Analysis, 2021, which lists physical activity, diet and nutrition alongside other holistic health priorities such as sleep, rest, financial wellbeing, ethics and sustainability. 

At the same time, the health foods market is growing. According to the IRI MarketEdge Grocery Scan, MAT to 03/01/21, health foods in grocery saw dollar growth of 10.7% from 2019 to 2020 to AUD$662 million. Vitamins and minerals in grocery saw 13.1% dollar growth in the same period to AUD$47.4 billion incremental dollars. 

PLANT-BASED DIETS

Plant-based eating is on the rise with 65% of global consumers eating more plant-based food and beverages1. But it’s not just vegans who are driving the plant-based trend. There are new markets of consumers turning to plants for a variety of reasons.

In Australia, 1-3% of people identify as vegan, 4-12% as vegetarian, 7-20% as flexitarian and 20-25% as meat reducers2

Interestingly, the uptake of plant-based meat alternatives is mostly driven by curiosity. While 17% of people buy plant-based meat alternatives because they are vegan or vegetarian, 19% of people do so for environmental reasons, 28% due to animal welfare concerns and 58% out of curiosity about the taste3

But this isn’t the end of the plant-based growth phenomenon. Expect to see more in the way of adaptogenic plants, such as ashwagandha, rhodiola, maca, holy basil and eleuthero root, that can help people to cope with stress.

PROTEIN POWER

Protein has been shining in the spotlight for some time… but what next?

What is apparent from in-store promotion is that consumers see protein as permission to indulge. However, given the saturation of protein-centric SKUs in the market, the key when it comes to protein is differentiation. 

That differentiation comes in a variety of different ways. The first is products that crank up the protein, such as CLIF Builders Bars. The second is in personalisation to target specific market segments4. It’s important to focus on the importance of protein quality with a number of plant-based protein sources, such as protein-rich pulses and carbon transformation playing a bigger role in the industry. 

GUT HEALTH AND IMMUNITY

With increasing awareness and interest in products that support immunity, digestion and gut health, there also comes an opportunity for in-store education and promotion. 

75% of consumers admit to learning about new products by discovering them in store5. It’s important to maximise shelf-ready packaging to ensure the brand and key selling points are clear to not only increase customer awareness of the product but also the ingredients used. Better-for-you bagged snacks are also playing a leading role in the future of shelf real estate.10 

In this same trend, it’s worth noting that probiotic and prebiotic grocery SKUs are growing by more than 50% year on year6. The opportunity here is to highlight probiotic quality and strain efficacy and look for probiotics entering new categories.

Further, by integrating health products alongside non-health products on shelves you can reach new customers and demonstrate your awareness of and responsiveness to trends that are important to consumers. 

AUSTRALIAN DIET TRENDS

While Australians generally have a poor diet (i.e. not enough of the recommended five food groups, with too much of the discretionary category) there is some awareness of this. 44% of consumers agree that they “follow a balanced, healthy diet” while only 12% strongly agree with this statement.7

At the same time, 44% of Australians are concerned about how much sugar they are consuming.8 Related to this, SKUs that target the no/less sugar market are seeing 17% dollar growth and 13% unit growth, both higher than the industry growth rates.9 

The opportunity in this trend is the reinvention of low sugar indulgence with a move to clean and simple ingredients. 

STAY AHEAD OF THE TRENDS

At Unique Health Products, we have our finger on the pulse to help you stay ahead of the trends. We distribute hundreds of brands that are leading the charge in natural health. You can shop online with us 24/7 here, or call our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.

Sources: 1DuPont Nutrition & Health, 2021., 2IRI Shopper Panel Survey; Essential Vision; Roy Morgan; Sydney Morning Herald., 3IRI Shopper Panel Survey, 2020; n = 1,874., 4IRI MarketEdge Grocery Scan, MAT to 03/01/21., 5IRI Shopper Panel Survey, January/February 2021 (n = 5,044); IRI Store Visits., 6IRI MarketEdge Grocery Scan, MAT to 03/01/21., 7IRI Nutrilink Shopper Panel Survey, 2020; Australian Institute of Health and Welfare., 8Roy Morgan, July 2020., 9IRI MarketEdge Grocery Scan, MAT to 03/01/21.,10IRI MarketEdge Grocery Scan, MAT To 03/01/21.

NATURALLY GOOD 2021

Since 2015, Naturally Good has been the preeminent place to discover and connect with leading brands in the natural health and wellbeing industry. After an unavoidable disruption to the schedule in 2020, you can expect that Naturally Good 2021 is going to be bigger and better than ever before!

NATURALLY GOOD 2021 – ALL THE DETAILS

In 2021, Naturally Good is returning to the ICC Sydney at Darling Harbour. Running over two days, 30-31 May, the show will be open from 10am to 5pm on both days. 

There is no other expo like Naturally Good. Under one roof you can explore the latest brands making waves and the newest natural products your customers will be looking for on your shelves. 

As the largest expo of its type in the Southern Hemisphere, Naturally Good is dedicated to all things healthy, natural and organic. More than just discovering innovations and industry news, you can also access education at the Speaker Series during the event and at the Business Summit before the expo on Friday 28 May. 

UNIQUE AT NATURALLY GOOD

That’s right! We’ll be there. The Unique team will be back at Naturally Good 2021. We’ll be celebrating 25 years in business too, so be sure to pop by and say hello at stall i32! There will be plenty to sample and discover!

We’ll be joined by some of our suppliers to give you the chance to meet them face-to-face and finally catch up with our team. We’ll have samples of some of our top sellers and you’ll have the opportunity to get a sneak peek at new products before anyone else and take advantage of the great deals we’ll have on offer. Our Product Acquisition team has been working overtime to bring you the latest on-trend products we know your customers will love!

TREND WATCH

Naturally Good is always an incredible opportunity to discover new trends in the industry. As you’re exploring over the course of the show, there are a few trends you might want to be on the lookout for.

  1. People and planet. The trend towards eco alternatives, reusables and zero-waste is tremendous. We’ll have a selection of these products at the show including from brands such as Ever Eco, Ethique and Patch.
  2. Plant-based diets. Veganuary 2021 saw a record number of sign ups as people increasingly make the switch to plant-based eating. Some of the plant-based brands we’ll have at Naturally Good include Upton’s Naturals, Flexible Foods and Plantasy Foods
  3. Natural beauty. The natural beauty market is growing at twice the predicted CAGR of the beauty industry as a whole. From cruelty-free beauty to bioactive and functional ingredients, the natural beauty brands we’ll have at the show include ACURE, Dr Organic and Alaffia
  4. Protein on-the-go. Protein snack bars are consistent top sellers and a trend that isn’t showing any signs of slowing down. Stop by our stand to learn about our protein snack bar brands including CLIF, RXBAR, Botanika Blends and Macro Mike
  5. Nootropic ingredients. Products that use nootropics are set to dominate the natural market over the coming years. We have a large range of brands that utilise these powerful cognitive performance enhancing ingredients, including Evolution Botanicals and Blue Dinosaur.

Want to join us at Naturally Good? Register for your free ticket here!

Of course, we would love to see you at Naturally Good 2021. However if you can’t make it, you can browse and order from our range of hundreds of health and wellness brands in our online store 24/7 or call our friendly sales team on 1800 787 904. If you’re new to Unique, you can register your wholesale account here.

Naturally Good highlights 2019 – A discovery of innovation

The Unique team showcased innovative hot new products and best sellers to hundreds of retailers, category managers and buyers at this year’s Naturally Good expo earlier this week.

Naturally Good is Australia’s only trade show for natural, organic and healthy products and continues to grow year-on-year! Held at the world class ICC Sydney in beautiful Darling Harbour across two days, the must-attend event gives retailers a chance to meet the makers, touch the products and get a feel for a diverse range of brands. Visitors from around Australia (and 18 other countries!) had the opportunity to ask questions about the best of our range in food and drinks, beauty and personal care, natural health and home and living.

Naturally Good is the leading event where retailers can physically discover and source the best Australian and global brands entering the market and meet with dozens of suppliers – something that could take weeks to do otherwise and can be challenging when absorbed in the day-to-day running of a store. In hot demand this year – the latest in plant-based and vegan products, healthy snacks, supplements for gut health, emerging ingredients, and the latest natural beauty, just to name a few.

If you missed the event – here is a quick recap of the highlights:

OUR HOTTEST PRODUCT SHOWCASE

Retailers visit Naturally Good to help differentiate their offering and grow sales by sourcing new, unique, innovative and on-trend products their customers want.

Turban Chopsticks
Mei Sann Yong from Turban Chopsticks

Dale Parkes with the My Magic Mud team.

As always, the Unique stand ensured that our diverse and fast-selling range of brands stood out in the crowded expo hall. Visitors to the Unique stand were treated to a pre-launch of some of our best new products, beauty demos and food sampling from our top-selling ranges, including Mei Sann Yong’s Turban Chopsticks, who served up tastings of their top-selling speed scratch meal bases to 2000+ visitors!

Retailers enjoyed meeting Steve Grossman and Ritu Mathur from CLIF Bar, USA; Bernie Walker and Sabine Muir from Little Zebra; Aaron Fishman from East Bali Cashew Company; Mat Stillone from Protein Supplies Australia and Botanika Blends; Mike Watts-Searle from Blue Dinosaur; Paul Stokes from Grin; Kresho Sprem from Kresho Bar, the newest vegan almond nougat chocolate; and Jessica Arman from My Magic Mud who showcased how to use the new clay and charcoal masks.

Favourites across the two days included the new savoury banana chips from Banana Joe; our new vegan white chocolate Vego; Upton’s Naturals Real Meal Kits delicious Massaman Curry; The Ginger People Ginger Rescue Shots; The Whole Foodies Native Cashews; and a special sneak peek at one of July’s hottest new products – Nelsons Naturals Crush & Brush!

This year’s Unique showbag (valued at more than $150) was a hit and included CLIF Bar’s favourite flavour of 2019 – Peanut Butter Banana and an assortment of our top-selling products. Unique giveaways also included hundreds of Cheeki stainless steel bottles and ACURE Travel Packs!

NEW CONNECTIONS

Naturally Good is the heartbeat of the industry across Australia and South East Asia and is a great opportunity to catch up with existing suppliers and to meet new ones.

We caught up with hundreds of retailers across the two days! Visitors to the Unique stand may have also met renowned US natural products consultants, Bob Burke from Natural Products Consulting and Tim Sperry, former Whole Foods Purchasing Manager.

INSIDER INTEL AND FREE BUSINESS EDUCATION

The free education program was in high demand this year with standing room only at all theatres! Several free trends sessions helped visitors understand what to look out for when walking the expo floor – with much of this information exclusive to the sessions and not available anywhere else.

Unique's Water Refill Station
Unique’s sponsored water refill station.

Visitors learnt about factors influencing healthy FMCG in Australia; what consumers want in food and drink, and natural, organic and clean beauty; what’s next in hemp and CBD oil; and the future for Australia from North America’s $200 billion+ natural products market. There were also more than 20 sessions across two days to help retailers get the edge in business by some of Australia’s foremost experts in social media, e-commerce, digital marketing and business strategy.

Expo visitors were welcomed to the usual friendly and fabulous customer service from Unique. The Unique team partnered with Cheeki and flew the pink and green flag at Naturally Good this year, helping create a more sustainable planet with our sponsored free water refill stations in three convenient locations throughout the show. In doing so we helped expo visitors to stay hydrated and saved 1,357 plastic bottles.

Despite the whirlwind nature of the actual event, we put our time and effort into these events to support our suppliers, build and strengthen our retailer relationships and meet new faces along the way. We couldn’t do what we do without their support and for that, we’re always grateful!

If you missed out this time, don’t worry, we can’t wait to do it all again, so we’ll see you next year!

THREE MUST-ATTEND EXPOS THIS YEAR IF YOU’RE IN THE NATURAL HEALTH INDUSTRY

Each year, there are a lot of health and wellness industry events vying for your attendance. But which ones are worth your precious time?

We’ve looked into what’s happening this year and discovered three expos you should not miss. Especially if you’re serious about being a trailblazing, first-to-market retailer; savvy, conscious consumer; or switched on manufacturer ready to be seen by the influencers in the industry. Check them out below!

1 – Naturally Goodnaturally-good-expo

Why attend?

Far more than just the ONLY tradeshow in Australia, Naturally Good Expo is a total business event that’s 100% devoted to all things healthy, organic and natural.

As the largest event for healthy retailers, brands and practitioners in the Southern Hemisphere, it’s the place where serious buyers meet with suppliers for two days of business, networking, education and to celebrate the latest exciting opportunities within the health and wellness retail market.

Plus, you can come and see us at stall J28 to sample a range of hot new products (including some which we haven’t even launched yet)!

You can also join fellow brand owners and manufacturers in a full day Business Summit that’s geared to drive business growth. Gain insider intel from heavy-weight buyers, and learn the newest strategies shared by some of the hottest brands in health right now.

Naturally Good is the place to learn about the hottest local and global trends in natural, organic and healthy; emerging opportunities; the latest retail strategies and advice in digital, social and e-commerce from Australia’s leading business experts.

It’s a two-day celebration of new ideas, innovations, and products, and the perfect opportunity to see first-hand what’s next for the health, organic and natural industry.

What are the details?

2-3 June, 2019.

ICC Sydney, Darling Harbour.

Come see us at Stall J28!

Open 10:00 am – 5:00 pm daily.

How do I get a ticket?

Register for free here.

2 – Eco Expo – Brisbane

eco-expo-brisbane

 

Why attend?

Visit the Brisbane Eco Expo and find like-minded people in a marketplace buzzing with proud owners and users of the industry’s best organic, natural and sustainable products. Meet Eco businesses, find new ideas, innovative products and all the essentials for living a little more sustainably.

The natural, organic & sustainability industry is worth billions. As Australia’s largest sustainability expo, the ‘Eco Expo’ brings together like-minded people from passionate greenies to those searching for products or information to begin their eco-journey.

With so many industry exhibitors under the one roof, it’s the perfect opportunity to forge productive business relationships and act upon business opportunities.

The Eco Expo also offers free eco workshops and sustainability seminars are open to the public.

What are the details?

13 – 15 September, 2019.

Exhibition Building, Brisbane Showgrounds.

Open to the public: 10am – 4pm daily.

How do I get a ticket?

Buy your ticket here.

 

3 – Mind Body Spirit Expo – Sydney, Brisbane, Melbourne

mind-body-spirit-festival

 

Why attend?

Held annually since 1989, the MindBodySpirit Festivals are Australia’s longest running and most successful wellbeing events. This year they’re celebrating 30 years!

Devoted to the pursuit of more fulfilling lifestyles, the festivals bring together the very best expert exhibitors, inspirational guest speakers, psychic mediums, meditation classes, healthy cooking demonstrations and much more.

The MindBodySpirit Festivals act as a platform for visitors to learn, grow and discover themselves. They are about acceptance, inclusion and tolerance; showcasing and welcoming a diverse range of exhibitors and presenters.

For retailers, they offer an opportunity to discover niche brands, new products, and spokespeople that may align with their business values. For manufacturers and professional alternative therapists, it’s a place to connect with like-minded people, sell your products and services and interact with your ideal consumers.

What are the details?

Friday 7 – Monday 10 June, 2019.

Melbourne Convention & Exhibition Centre.

Open 10am – 7pm daily.

Thursday 17 – Sunday 20 October, 2019.

International Convention Centre (ICC) Darling Harbour.

Open daily 10am – 7pm (6pm on Sunday in October only).

Friday 28 February – Sunday 1 March, 2020.

Brisbane Convention and Exhibition Centre.

Open 9am – 6pm daily.

How do I get a ticket?

For free ticket availability, visit their website here.

So grab your calendar, block out these dates and get ready to be inspired! We’ll be here ready to take your order with all the latest products you need to stay ahead of the competition. Order online or call our friendly sales team on 1800 787 904! Not yet registered with us? Create an account before you go for quick and easy ordering once you’ve discovered your new must-haves at the expos!