Summer Lovin’…Outdoors!

THIS SEASON IS ALL ABOUT ENJOYING THE SUNSHINE, LONG DAYS AND FRESH AIR.

Whether your customers prefer going on a solo run or enjoying the outdoors with good food and great company, they will be coming into your store looking for the hottest products.

To help get your sales sizzling, we’ve identified six types of summer lovin’ customers and the products they will be seeking.

 

THE SUN WORSHIPPER

Hello sunshine means hello sunscreen. A Sun Worshipper’s first stop will be your display of sun protection products.  During summer, place it where it’s easily seen and fill it with an assortment of brands, as well as cosmetics and face lotions that contain UV protection. Some top selling brands in this category include KosmeaWotnot, UV Natural and ECO.

 

Summer products - The Sun Worshipper

THE NATURE LOVER

With the sun shining, what can be better than exploring our great outdoors? This is exactly what your Nature Lover customers will be doing. Help protect them from any nasty bites and stings, and from chemicals like deet. Offer them a selection of natural outdoor protection products from brands like Neeming Australia, Eco Kid, Biologika and Lemon Mytle.

Summer products - The Nature Lover

THE HAPPY HOST 

Think of those people who bring the baguettes to most brunches, the ones who host all the lunches, the pedantic picnic takers and BBQ delight makers. These are your Happy Host customers. Help them to delight their guests by offering a gourmet range of staples from brands like Niulife, Bragg, Mingle,  Forbidden and The Whole Foodies.

Summer products - The Happy Host

THE ON-THE-GO SNACKER

From families to single road trippers, On-the-Go Snackers tend to ‘refuel their tank’ while out and about.  They want something quick, nutritious and tasty. Influence them to impulse buy at the point of purchase by keeping a selection of eye-catching brands like East Bali Cashews, GimMe, Extraordinary Foods, Bounce and Blue Dinosaur near your counter.

Summer products - The On-The-Go Snacker

THE QUICK QUENCHER

With the temperature rising, it’s inevitable that cool, refreshing drink sales will rise. Quick Quencher customers are looking for something to satisfy their tastebuds, while still hydrating and nourishing their bodies. Ensure your fridge is full of a cool, refreshing drink selection to satisfy their needs. Customer love coconut water from Nakula and Merito,  as well as Minor Figures cold pressed coffee, Necta maple water and Kombucha Max green tea kombucha drinks.

 

Summer products - The Quick Quencher

THE ACTIVE SPIRIT 

Those looking to participate in all-things-energetic are your Active Spirit customers. Mountain climbing, surfing, bike riding, these kinds of customers will be pushing their bodies and burning the calories, so offer them a range of products for before, during and after their high energy bursts. CLIF Bar, Protein Supplies Australia and Potes offer energy filled on the go products, while nuun replenishment drink tablets assist with hydration and endurance. For any muscle aches, pains and injuries send customers to Zen Sports Spray from Martin and Pleasance.

Summer products - The Active Spirit

 

We know you’re tough on time – running a business takes a lot! So let us do all we can to help.

With over 30 years in the industry and the support of our dedicated products team constantly tracking national and global trends, trust us to help you order the best, most in-demand products for your seasonal based displays and ask for our suggestions on what products are best suited to your retail environment. It’s as easy as contacting us.

Electrolytes – The Sports Hydration Heroes

WE’VE ALL HEARD OF ELECTROLYTES, BUT HOW MANY OF YOUR CUSTOMERS KNOW THE BENEFITS OF ELECTROLYTES? HOW MANY KNOW THE CONSEQUENCES OF ELECTROLYTE IMBALANCE?

 

Electrolytes are best known for their hydrating benefits and common presence in sports drinks.

In an average week, 1.5 million Australians
(aged 14+) consume sports drinks.

While the sports hydration category as a whole is dominated by big brands such as Powerade and Gatorade, the third most commonly consumed sports hydration category is health drinks.

Out of all Australians that consumed a sports drink in an average week, 11% where from the health drink category. With consumers becoming more conscious of sugar as well as natural sports nutrition alternatives, we expect this category to
only grow.

With this said, exposing a natural or healthy product’s electrolyte contents can be just the USP (unique selling point) that tips a customer to purchase.

Natural products that contain high levels of electrolytes include nuun dissolvable electrolyte tablets, Necta Maple Water, Nakula Coconut Water and CLIF BLOKs.

 

WHAT ARE ELECTROLYTES?

Electrolytes are electrically-charged particles (ions) found in bodily fluids – this includes blood and urine.

The substances come in many different forms including sodium, chlorine, potassium, phosphate, magnesium and calcium.

Electrolytes are found naturally in food and drinks or through supplements.

 

WHY ARE ELECTROLYTES IMPORTANT?

Electrolytes are essential to ensure a healthy, balanced body.

The ions carry an electrical energy necessary for many body functions. These include muscle contractions and transmission of nerve impulses.

Consistent, adequate supply of these important nutrients helps the body to reach its optimal performance. This could explain why drinks that contain electrolytes are often referred to as ‘sports hydration’.

Sweat releases electrolytes, so in order to replenish them, many consumers turn to electrolyte drinks/sports hydration.

Keeping electrolytes balanced within the body allows it to maintain proper water amounts, balance blood acidity, help assist muscles and more.

If the electrolytes are not replaced or are over-consumed, this could lead to
an imbalance.

 

THE SIGNS OF ELECTROLYTE IMBALANCE

Electrolyte imbalance can cause many different symptoms which could include:

– Irregular heartbeat
– Weakness
– Bone disorders
– Twitching
– Blood pressure changes
– Confusion
– Seizures
– Numbness
– Nervous system disorders
– Fatigue
– Vomiting
– Diarrhoea
– Convulsions
– Muscle spasms

The causes of an imbalance can be as simple and obvious as heat exposure or severe dehydration, which is more common in the warmer months. On the contrary, the causes can also be very complicated and can stem from certain drugs
or treatments.

Ensure customers are aware to replenish electrolytes when they are lost to escape these symptoms and avoid compromising performance.

Electrolytes are equally as vital as the food and water your customers consume during exercise.

 

WHO BUYS ELECTROLYTES?

An athlete’s goal is to reach their optimal performance, so it’s no surprise that electrolytes predominately appeal to this type of consumer. Although, this isn’t where electrolyte sales have to stay. Everyone needs them for a healthy body, so the potential to widen the reach with such products is almost limitless.

Try taste testing and educating all sorts of consumers about electrolytes to help push your sales past the typical athletic buyer. Summer is the perfect time to
do this!

 

WHAT PRODUCTS CONTAIN ELECTROLYTES?

NUUN
nuun proves that healthy hydration can be convenient and tasty. The electrolyte-enhanced drink tabs are gluten free, dairy and soy free, safe for clean sport, made from plant-based ingredients and are available in incredible flavours. Each dissolvable tab contains the four main electrolytes that play vital roles in hydration and exercise performance: sodium, potassium, magnesium and calcium.

nuun Boost also contains caffeine (derived from green tea) that is commonly used as a performance enhancer. Read more about caffeine and performance here.

hydration - electrolytes - nuun

NECTA MAPLE WATER
Necta organic maple water is simply pure maple sap, with nothing added and nothing removed. It contains more than 25 different polyphenols, phytohormones and antioxidants as well as naturally occurring electrolytes such as manganese, zinc and sodium. With less than 2g of sugar and only 8 calories per 100ml, it’s a fantastic hydration choose for any consumer. Don’t let the name mislead you, the taste is not overly sweet, but more so refreshing. You can read more about maple water here.

hydration - electrolytes - Necta

NAKULA COCONUT WATER
The refreshing flavour of coconut water has been captivating consumers globally over the last decade. Offering electrolytes, potassium, vitamin c, magnesium and more, Nakula coconut water is a fantastic refreshing hydration choice. Consumers can drink it straight or add it to smoothies, a refreshing summer drink and
even puddings.

hydration - electrolytes - Nakula

 

Get all the hydration product help you need by contacting our sales team.
Already know what you want? Then login to your online account here.
Don’t have a login? Get your 24/7 access here.

The Naturally Good Expo Exceeds Expectations

ONLY IN ITS SECOND YEAR, THE NATURALLY GOOD EXPO WAS YET AGAIN AN INCREDIBLE SUCCESS!

Over 3,000 people flocked to Sydney’s Royal Hall of Industries to attend Australia’s largest business event for the natural products industry on 1-2 May, 2016.

It brought the latest innovations in natural, organic and healthy products, plus industry experts together to reveal what’s to come in the industry.

Occupying one of the largest stands at the event, Unique was so incredibly proud to have the space to showcase such a huge array of amazing products from hundreds of our brands including CLIF Bar, 2die4 Live Foods, Acure Organics, Alter Eco, Amazing OilsBragg, Blue Dinosaur, Bounce,  Cellfood, Chimes, Comvita, Dr Organic, Dr SuperfoodsEast Bali Cashews, Epic,  Eco Teas, Eden Health Foods, Extraordinary FoodsFood Matters, Gimme, Giovanni, Hope’s ReliefKombucha Max, Monica’s Mixes, My Magic MudNatracareNakula, Natural EvolutionNecta, NTS Health, Protein Supplies Australia, Power Super Foods, ProTingsPure Sports NutritionSchmidt’s, SilvercareSpreyton Fresh,  Teff Tribe, The Chocolate Yogi, Wholesome Chow, Wotnot, Yogi Tea, Zen Matcha Green Tea and lots more!

This year, thanks to dedicated staff
and suppliers, we were lucky enough
to take home the Best Stand Award.

For those who did come and visit the Unique stand, it was fantastic to see you. If you missed it, there’s always next year! With the event organisers promising it will be even bigger and better in 2017, we’ve already secured our spot and just like many that did attend, we can’t wait to do it all again!

 

Mark it on your calendars now, The Naturally Good Expo will be back 4-5 June, 2017 at ICC Sydney, Darling Harbour. You won’t want to miss it!

You can find out all you need to now about next years event here.

Contact us with your photos and feedback – we’d love to hear from you!

Necta Maple Water has made the loved list of plant waters

WHAT STARTED THE CRAZE FOR NATURAL PLANT WATERS?
COCONUT WATER.

The global coconut water category is currently valued at over AU$562 million.* Why wouldn’t your customers love coconut water? The refreshing flavour takes them on a tropical holiday, while offering them electrolytes, potassium, vitamin C, magnesium and more. Coconut water is also very diverse. Add it to smoothies, a refreshing summer drink and puddings or enjoy it as is.

Since this pure liquid of natural goodness has gained momentum in the market, we’ve seen a flood of plant waters attempting to guzzle the spotlight. Among them, aloe vera water, birch water, cactus water, even charcoal water and artichoke water.

Plant waters are making a big splash among health conscious consumers and with celebrities hot on the trend, we can expect even more acceptance of the market amongst the mainstream.

Plant waters offer consumers a healthier alternative to sugar filled soft drinks,
cordials and juices.

There’s demand there, but what’s next for the Australian plant water market? With consumer behaviour indicating that natural, transparent beverage options are being favoured, a plant water that follows this should have a good chance at winning
over consumers.

It’s clear that coconut water is a favourite among many plant water drinkers. Consumption has risen by 60% over the last decade and coconut water’s health positioning will continue to boost growth. The demand for coconut water is not going anywhere, although another plant water is looking to stand side-by-side in the spotlight.

In North America maple water has been labelled as the ‘new’ coconut water and it’s predicted to follow the same trend of popularity that saw coconut water finds its way to the mainstream.

Necta Pure Maple Water contains 46 nutrients and electrolytes, and is one of the best plant waters
in terms of low sugar and calories.

Necta Maple Water contains only 2g of sugar and 8 calories per 100ml. Manufacturers are even boasting that it has more manganese than the highly popular, leafy green vegetable – kale. Read all the benefits that maple water offers here.

Necta Maple Water is 100 percent pure, natural, unprocessed, unboiled, USDA certified organic and is not diluted by anything, not even water. It’s straight maple sap from the tree, which is the exact transparency that consumers are demanding.

 

Necta Blog Posts

 

To ensure the highest nutrients and freshest maple water, Necta harvest and package their maple water sustainably within 48 hours at springtime in Quebec forests, which is free from any pollutants. How’s that for a tight turnaround, collecting the entire years’ worth in 2 days?

Don’t let the name mislead you, drinking maple water doesn’t mimic the taste of gobbling a sweet stack of syrup covered pancakes. The subtle taste is a delicious surprise. With a refreshing taste and just a hint of sweetness, Necta Pure Maple Water is a revitalizing thirst quencher on a hot day. It’s also the perfect plant water for staying hydrated during and after exercise and outdoor activities.

Like coconut water, maple water’s versatility
is as endless as the imagination.

Add it to smoothies, freeze it to make ice blocks, use it in recipes, the list goes on. A favourite in North America, Necta Maple Water is now available in Australia and has already made the list of loved plant waters, alongside coconut water.

*Australian Food News, 2014.