Long gone are the days when frozen TV dinners were the only quick and effortless meal option. Today’s hunger for better-for-you convenience has seen a plethora of healthy ready meals and staples hit the shelves and demand is only on the rise!
The ready meals market is predicted to be worth $42.6 billion AUD by 2023!
On-trend Meal Kits
In the first quarter of 2020, Australians have already consumed 13.5kg per capita of ready meals! Spoil your customers for choice with plant-based meal kits, vegan ready meals and multipurpose meat alternatives so similar they’ll hardly notice the meat is missing! Upton’s Naturals are ready in minutes and Plantasy Foods Mac ‘N Cheez just needs water! Healthy convenience has never been easier or tasted so good.
Quick Comfort Noodles and Pasta
The Australian pasta and noodle market is currently worth $5.83 million AUD and has 2.4% YOY growth. PBCo. and The Whole Foodies cater to low-carb, Difatti authentic gnocchi is gluten-free, and Nutritionist Choice has healthy instant noodles! No matter what diet your customers are following, we’ve got a quick and easy solution to suit their needs.
Spices and Sauce
8 out of 10 millennials say the quality of food influences their purchasing decision and 68% are willing to pay more. When it comes to pantry staples, high-quality spices and sauces can be transformational to dishes! Delight your customers by serving up a spread of top quality organic, filler-free and all-natural basics such as Sol Ghee, Mingle and Bragg!
SHOP THE SHELVES
Love the look of these featured products?
Click on the ‘Meals in Minutes’ banner in our online store to shop the shelves. It’s open 24/7! If you don’t have a wholesale account, you can register for one here.
According to Neilsen Homescan research, in the four weeks ending 22 March 2020, the volume sales for long-life meals, bread mix, rice, flour and pasta have more than doubled!
These numbers mean the average Australian pantry is stocked with enough of these items to last two to three months. But they’re continuing to buy!
“Our recent analysis highlights some clear themes in consumer behaviour we can expect to see over the next few months,” says Managing Director of Nielsen Connect, Bernie Hughes.
“More time at home will give rise to more cooking and baking from scratch as consumers find creative ways to use up their pantry staples; but an increase in sales for convenient meal options also cater to smaller person households or those that are juggling the various demands of working from home and homeschooling.”
HOW TO PREP YOUR SHELVES FOR CHANGING CONSUMER DEMAND:
The Post-Carb Loading Diet Craze
The average Australian household has enough rice to see them through 65 days, pasta to last 63 days and enough noodles to last 55 days.
Due to the heavy carb storing, Mr Hughes predicts that, “Brands that focus on health and fitness in the future are likely to see strong demand from consumers who see a renewed sense of importance in staying healthy.”
Have these low carb and keto-friendly options on standby:
Herocup Keto Peanut Butter Cup
Lakanto Monkfruit and Erythritol Sweetener
PBCo Low Carb Crumbs & Lower Carb Rice
Slim Secrets Bare Bar
Botanika Blends Protein Powders
Macro Mike Brownie Mix
The Monday Food Co Keto Cake Mix
Vitawerx Keto Mayo
Australian households are likely to make more of an effort to cook from scratch and attempt to make meals outside of their usual repertoire.
Nielsen Digital Content Ratings data shows that on the last weekend of March, Australians spent 71% more time online with food and cooking content when compared to the last weekend of February.
“We anticipate that shoppers will begin to think more creatively about how they cook over the next few weeks,” explains Mr Hughes.
Let your customers get creative with these easy additions to new and exciting dishes:
Essential Hemp Hemp Seeds
Nuilife Coconut Sugar
Nutritionist Choice Sushi Nori
Bragg Apple Cider Vinegar
Dandies Mini Vanilla Marshmallows
Natural Evolution Dough Mix
Organic Times Choc Drops
Since many families are juggling the challenges of working from home and looking after children – shoppers have also stocked up on quick-and-easy meal solutions, including prepared meals, canned vegetables, canned soup, pasta and sauce.
Instant, effortless or really easy. These products tick the boxes for healthy convenience:
Uptons Naturals Ready Meal Kits
Nutritionist Choice Instant Noodles
Plantasy Foods Mac n Cheez
Upbeat Instant Meals
Plantasy Foods Gravy Mix
Nuilife Teriyaki Sauce
SPRING CLEANING IN AUTUMN
Toilet paper and hand sanitiser are still very hard to come by in-store and online. However, Australian shoppers are also stockpiling other household products including general cleaners, disinfectants and dishwashing detergent.
Disinfectant sales are up 102% on a year-over-year basis.
Try these popular, natural brands:
“Consumer habits tend to change over time, but the COVID-19 outbreak is forcing Australian consumers to reconfigure their lives, their habits and their spending patterns at a speed and scale we have never seen.
“With households now in lockdown and experiencing what it means to have restricted movement, limited access to physical stores and expanded reliance on digital connectivity, it is important to continue to monitor these trends as we adjust to a new normal,” concludes Mr Hughes.
Forget self-destructive price wars. Convenience foods have outperformed general grocery for five years straight!
Not sure where to start with healthy convenient comfort food options?
Give your customers what they want with these great-selling pantry staples that make healthy eating easier.
For a healthy, nutritious meal in minutes, Nutritionist Choice Pumpkin and Brown Rice Noodles are versatile and make a great addition to soups and stir fries.
They’re gluten free!
Rich in antioxidants, Forbidden Black Rice is just as delicious as it is healthy. It is certified organic and low-gi, making it a great alternative to white or brown rice.
Difattigluten-free, Italian-made Gnocchi is great tasting, shelf stable, vegan and non-GMO. Cooked in two minutes, it’s an ideal pantry staple for easy meals in a hurry.
Made with potato, corn and rice!
Quick and easy to prepare, King Soba Brown Rice Ramen Noodle Cakes are gluten free and certified organic. The Japanese-style fine noodles are a good source of fibre and rich in antioxidants.
Gluten free and nutritious!
The Whole Foodies nutritious, mineral-rich Kelp Noodles are raw and gluten free. Perfect for stir fries, salads and soups, the noodles are suitable for vegan, paleo and keto lifestyles.
Only 6 calories per serve!
Packed with 20-25g of protein, Upbeat healthy convenient meals and porridge are ready in five minutes. They are low in sugar and include vegan and gluten-free options.
Plant-based protein to satisfy!
Real Meal Kits
Quick and easy Upton’s Naturals Real Meal Kits are made with wholefood ingredients, with no preservatives or freeze-dried vegetables. Available in four delicious meal varieties.
Ready in minutes!
Vegan Mac n Cheez
Plantasy Foods Mac n Cheez is the ultimate in comfort food! Available in four delicious varieties, simply add water to create a yummy meal without gluten, dairy or nuts.
A top seller!
Cut meal prep time in half withMingle Seasoning Blends. These delicious, versatile seasonings are keto friendly, vegan and low in salt – perfect for shaking up veggies, tofu, pastas + more!
Handmade according to traditional Ayurvedic methods, Sol Organics Ghee is made from 100% certified organic unsalted butter from New Zealand.
Handmade from fermented coconut blossom nectar and spices, top-selling Niulife Cocomino Coconut Amino Sauce is a deliciously original alternative to soy sauce that’s famous for flavour.
Certified organic and fair trade
Easy Turmeric Paste
Pure Food Essentials Turmeric Paste is a convenient, mess-free alternative to cooking with fresh turmeric root. Simply add to curries, stir-fries and slow-cooked meals to gain its health benefits.
Comes in an eco-friendly glass jar
Condiments with a Twist
Australian made and owned, Spice Girlz are a delicious vegan and gluten-free addition to your pantry aisle. All about taste and real food, the condiments are available in a range of mouthwatering varieties.
Full of flavour
Grab these convenient comfort foods and watch them dash off your shelves! If you don’t have an account with us, simply apply for a wholesale account online.
If you’re already set up, jump into our online store now and place your order here. We’re open 24/7 to ensure you get stock on your shelves as quickly as possible!
TIME-POOR CONSUMERS ARE DRIVING THE TREND, USING CONVENIENCE PRODUCTS LIKE MIXES, READY-TO-EAT AND PRE-PREPARED FOODS THAT CALL FOR ONLY A HANDFUL OF FRESH INGREDIENTS TO CREATE FAST, HEALTHY MEALS.
This means sales opportunities abound!
With winter pushing consumers into the kitchen, seeking warmth in baking and cooking, ensure you’ve stocked the shelves with a selection of easy to use, healthy speed scratch products and nutritious wholefood ingredients to help them battle the cold and the clock.
Take a look at our top pantry picks to satisfy both sweet and the savory cravings this winter!