NATURALLY GOOD EXPO 2018 – BY THE NUMBERS

Held at the International Convention Centre (ICC) in Darling Harbour, the Naturally Good Expo is Australia’s largest trade show for all natural, organic and healthy products and services.

Each year we attend as a platinum partner to showcase our top sellers to the most influential people in the industry and work to build mutually beneficial connections with retailers and our suppliers. This year we unveiled our biggest stand yet – the largest at the show!

In case you missed it, here’s how our Naturally Good Expo 2018 experience happened – by the numbers!

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1. ONE CRITICAL PERSON

It takes a whole lot of planning, coordination and project management to transform our original ideas into a real-life masterpiece at the Naturally Good Expo. Thankfully, we have one incredible team that makes all the late nights, early mornings, last minute hiccups and hours spent on emails and phone calls integrate into a seamless, successful event!

While we couldn’t do it without many hands on deck, there is always one person in particular that plays a pivotal role in our Naturally Good experience – our Marketing Executive extraordinaire, Carol. Thank you for all that you do!

2. TWO MAJOR STALL SPACES

This year the Unique stand took up two of the largest sites at the expo. The updated stand was dotted with sampling booths, decorated with hot new products and buzzing with staff, suppliers and retailers – it was a sight to see and the energy was incredible!

3. THREE HOUR PACK DOWN

With the Australian Pharmacy Professional Conference & Trade Exhibition looming the following weekend, most of the team had already returned to the Sunshine Coast by the time the event ended. The staff and suppliers that remained (thank you, East Bali Cashews and Natural Evolution!) packed down the stall in a record time of 3 hours!

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4. FOUR SIGMATIC, MY MAGIC MUD, UPTON’S NATURALS & MORE!

This year, when it came to sampling and showcasing our amazing product range, the team had a little extra help…

Award-winning international and local creators, innovators and makers of the hottest, must-have health products joined us as part of our ‘Meet the Makers’ event – including Four Sigmatic, My Magic Mud, Manitoba Harvest and Upton’s Naturals!

Each supplier that joined our stand had the opportunity to promote and sample their products at their very own sampling booth. This allowed the suppliers to strengthen their retailer relationships and cement their place as a leading brand in the health and wellness space. Something we’re beyond proud to help facilitate!

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5. FIVE HUNDRED HEALTH PRODUCTS AND GOODIE BAGS

The stand was full to the brim with more than 500 natural health and wellness products on display! Plus, we handed out 500+ goodie bags to industry influencers, retail leaders, and key stakeholders filled with:

6. SIX MONTHS PREP TIME

The entire event took our team, Carol in particular, a grand total of six months to prepare for. From supporting the Naturally Good Expo team with our Platinum Partner duties, to coordinating stock, and logistics of the stand set up and staff involved, there was so much to be done and we couldn’t be prouder of our team and what they’ve achieved!

7. SEVEN THOUSAND ATTENDEES

Across two huge days, we served up thousands of product samples to 7000+ health-focused expo attendees – also known as a lot of chopping!

Sampling allowed retailers and industry leaders to gain better insights into the suppliers products, build stronger connections, learn the backstory, and discover what niche the product can fill in their stores. It’s a super important step towards long-term success in stores!

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8. MORE THAN EIGHTY HOT NEW PRODUCTS LAUNCHED

An entire section of our stand was dedicated to over 80 hot new products launched at the expo! Brands included:

9. NINE HOUR SET UP

While the pack down was somewhat of a breeze, Rome wasn’t certainly not built overnight. Our largest stand ever took a whole lot of teamwork and around nine hours to set it all up!

10. TEN HUGE PALLETS DELIVERED

That nine hours of set up involved the unpacking and merchandising of 10 full pallets of product, equipment and stall materials!

Despite the whirlwind nature of the actual event, we put our time and effort into these events to support our suppliers, build and strengthen our retailer relationships and meet new faces along the way. We couldn’t do what we do without their support and for that, we’re always grateful!

If you missed out this time, don’t worry, we can’t wait to do it all again, so we’ll see you next year!

AUTUMN MUST-HAVES TO GET SALES MOVIN’ N’ SHAKIN’

GET SALES MOVIN’ N’ SHAKIN’ AND SUPPORT YOUR SPORTY CUSTOMERS WITH THESE AUTUMN MUST-HAVE HEALTH PRODUCTS – FROM PRE-WORKOUT FUEL, HEALTHY HYDRATION TO PROTEIN-PACKED SNACKS.

Whether your customers are everyday gym-goers, weekend warriors or simply looking for hunger-busting snacks, there’s a delicious workout wonder to suit everyone’s needs! 

HYDRATION PLUS

Hydration on-the-go just got amped up – introducing new Nuun Vitamins! Portable and convenient – your customers receive an optimal balance of electrolytes and a nutrient boost with 11 added vitamins and minerals. Low in sugar, plant-based, gluten and dairy free, the Nuun Vitamins range is safe for clean sports and perfect for daily hydration. Available in six fresh flavours – with an added caffeine energy hit in Blackberry Citrus and Ginger Lemonade!

GLUTEN-FREE VEGAN PROTEIN BLENDS

Crafted by nature and powered by plants, Botanika Blends offers an amazing plant-based alternative to the usual protein blends. An innovative mix of organic pea and rice protein, natural marine minerals, digestive enzymes and branched chain amino acids – these low carb blends are all natural with nothing nasty! They come in three delicious, silky-smooth flavours – Cacao Hazelnut, Golden Chai Latte, and Raspberry Coconut.

 

 

SMALLER PACK, SAME PURE PROTEIN

Eden Healthfoods certified organic ultra-smooth, raw protein range now comes in two sizes! The original 1kg and a new smaller 400g size. Perfect for occasional protein users and those who are looking to try the range without committing to the larger size.

 

 

NEW BLUE DINOSAUR FLAVOURS

Expand your range of the #1 selling paleo snack bar in Australia with two mouth-watering new flavours – Apple Pie and Choc Orange! Made with only five ingredients, the bars are 100% natural, gluten free, vegan and contain no added sugar – they’re sure to delight your health-conscious customers!

 

 

CLEAN PLANT-BASED PROTEIN BARS

The Health Food Guys have created raw, protein bars with the purest of plant-based, organic ingredients. Preservative free and nutrient-dense – they’re a convenient, nutritious source of protein for customers on the go. Flavours include Cacao Goji, Maca, and Vanilla Blueberry.

 

NEW! DATE-FREE PROTEIN BALLS

These are not your average snack ball. New Full Filled Co Protein Balls are sweetened with maple and rice malt syrup instead of dates and are packed with grass fed whey protein. With Salted Peanut Butter, Chocolate Hazelnut and Choc Peanut Butter as flavour options – they’ll be flying off the shelf!

Order your Autumn must-have health products online via our online shop today! Not yet registered with us? You can do so here.

LIFT SALES THIS SUMMER WITH FITNESS-FOCUSED ESSENTIALS

BOOST YOUR SALES THIS SUMMER BY HELPING CUSTOMERS REACH THEIR GOALS WITH THIS SEASON’S FITNESS-FOCUSED FAVOURITES!

Make the most of the New Years Resolution boom and stock up on these must-have items to help support your customers and give your bottom line a healthy start to 2018.

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BEFORE, DURING & AFTER

Support your customers in their fitness efforts with sustained energy from wholesome foods to feed their adventures, proper hydration and sweat-wicking deodorant to keep them fresh. Then help them recover with the impressive power of magnesium.

CLIF Bar Cool Mint Chocolate

Sustained, wholesome energy for athletes, adventurers and active customers.

Nuun Boost

Instant, natural hydration tablets + caffeine – ready to go for busy lifestyles.

Schmidt’s Deodorant Stick

Award-winning natural deodorant – hard-working ingredients for even the most active athletes.

Blue Dinosaur Super Bites

Paleo, natural and vegan superfood bars for a quick boost at brilliant grab n’ go prices.

Amazing Oils Recover Spray

100% Australian magnesium oil with wintergreen and menthol for sports enthusiasts.

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PUT A LITTLE PEP IN THEIR STEP

From natural fat burners that help your customers reach their goals faster, to natural pre-workout elixirs, fast release protein and caffeinated chocolate – stock up on the hottest health products to naturally boost energy and support an active lifestyle- and don’t forget the sunscreen!

Four Sigmatic Cordyceps Elixir

Functional mushrooms in a versatile powder for increased energy on the go.

Eco Sunscreen

Oxybenzone-free, natural sunscreen for your customers’ faces, bodies and babies.

Peak Chocolate

The world’s first performance chocolate with caffeine, BCAAs and creatine.

Protein Supplies Australia WPI Honeycomb

Honeycomb deliciousness in a powerful complete natural protein, without any unwanted additives!

 

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PROTEIN AND FATS  TO SUIT ALL DIET TRENDS

We understand it can be tough keeping up with all the latest diet trends, especially during Summer when customers are keen to try something new. Don’t worry! We’ve got you covered with our wide range of plant-based proteins that are raw, vegan, gluten-free, and paleo. Plus, with Niulife‘s Coconut Endurance MCT Plus+ oil, you’ll be able to offer low carb, high fat and keto diet followers an energy boost, perfect for their Bulletproof Coffees.

Eden Ultimate Protein

Organic sprouted and bio-fermented wholegrain brown rice protein – perfect for vegans!

Enviro 2.2L Drink Bottle

Huge 2.2L BPA-free, reusable, light-weight, durable and recyclable bottle.

Zen Spray

Joint and muscle relief – in a handy natural spray.

Niulife MCT Endurance

Nature’s power fuel – made with a fuller profile of MCTs for sustaining energy and stamina.

Order the full range of sports and fitness products available in our online store today and turn up the heat on this season’s sales! Need an account with us? Apply online here.

Nuun and CLIF Bar Fuel City2Surf

OVER 85,000 PEOPLE, BIG BRANDS AND ONE EPIC EVENT. CLIF BAR AND NUUN HYDRATION WERE AT THE CENTRE OF THE ACTION-PACKED CITY2SURF – THE BIGGEST ANNUAL FUN RUN IN THE WORLD!

Thousands gathered on Sunday 13 August 2017 to participate in Sydney’s City2Surf event and reach the charity fundraising goal of $5,000,000 for 983 different charities.

Participants ran, strolled and skipped from Hyde Park in Sydney’s CBD and made their way along the 14km track to world famous Bondi Beach.

Both CLIF Bar and nuun were involved in the event and exposed to the 85,000 thousand participants and thousands of spectators on the day in several ways. This exposure helps to increase brand awareness, as well as build trust and credibility, which helps to drive your sales.

What involvement did CLIF Bar have at City2Surf?

CLIF Bar’s presence at this year’s City2Surf was at CityFit Expo, where most participants collect their bibs for the fun run.

City2Surf Nuun and CLIF Bar

CityFit was open at the International Convention Centre Sydney for three days prior to Sunday’s 14km run. During the expo, CLIF Bar was directly visited by over 45,000 people. These visitors could interact with CLIF Bar and try, taste and touch CLIF Bars and CLIF BLOKS Energy Chews.

City2Surf Nuun and CLIF Bar

What involvement did nuun have at City2Surf?

Nuun Australia was the official hydration sponsor at City2Surf.

On course hydration was provided for all City2Surfers in branded cups. As well as the several nuun drink stations dotted along the course, samples were handed out and plenty of signage was displayed at the start and finish lines.

The brand awareness went to the next level, with nuun taking to the sky to be seen wide and far!

City2Surf Nuun and CLIF Bar

What pushed nuun’s exposure past the sponsorship agreement with City2Surf was the sponsorship they held with Harry Summers.

Summers was awarded City2Surf male winner again this year, which gave nuun mass media exposure across several platforms.

27-year-old Summers was photographed crossing the finish line with a big grin and boldly branded nuun singlet. This image along with many others that featured the nuun branded singlet that Summers wore was circulated across international media including The Sydney Morning Herald, Huffpost, Daily Mail, Sky News, ABC News and The Australian.

Summers explained his strategy for the win. “Time wasn’t important because it was a tactical race and I knew I wasn’t in record shape, so I thought I’d let the boys take the pace and I just went with it,” he said.

City2Surf Nuun and CLIF Bar

With both these brands recently in the spotlight, exposure to tens of thousands directly and hundreds of thousand, even millions, via mass media exposure, make sure you’re stocked up. Add the popular, top-selling active nutrition supplies from CLIF Bar and nuun to your next order.

Easily order online or give our customer service team a call to discuss which SKUs are right for your retail environment.

Not a Unique Health Products wholesale account holder? Get started online here.

Naturally Good Expo 2017 Proves a Knock Out

KNOWN FOR BRINGING TOGETHER RETAILERS, DISTRIBUTORS, BRAND OWNERS AND NATURAL HEALTH INDUSTRY EXPERTS, THE NATURALLY GOOD EXPO 2017 DID NOT DISAPPOINT!

This year Unique went bigger and better, bringing hundreds of brands and thousands of products to display. The team also offered hours of tastings and sampling, countless amounts of generous goodies bags and Dale (UHP Managing Director) and the team shared the wealth of knowledge gained from being in the industry for over three decades.

For those who were amongst the 6,322 who attended The Naturally Good Expo in Sydney, it was fantastic to meet you and discuss our industry trends and what’s new!

As the biggest trade show in the Southern Hemisphere for everything healthy we were thrilled to be surrounded by like-minded professionals.

For those who unfortunately were unable to make it this year, we’ll catch you up on what you missed.

Naturally Good 2017 is the ONLY place to see, taste, sample and order the newest, latest-trending and in demand products your customers want!

Every year we aim to bring Unique’s diversified, fun culture, expert customer service and strong business ethics to the expo. For those of you that have toured our Sunshine Coast headquarters, you’d know it’s not an easy task!

With over 300 exhibitors, it was one busy environment. We designed our stand specifically to create a space that was easy for our visitors to see, touch, taste and interact with our company and the brands we represent. From the green foliage to the clear signage, the space was designed to help our visitors find exactly what was needed while also understanding our natural origins and what we stand for.

We had every category covered: active nutrition, grab n’ go, healthy snacks and drinks, superfoods, natural remedies, pantry and body + hair care.

What was available for tasting and sampling?

Naturally Good Expo

Our tasting and sampling booth was a huge hit!
Top-selling brands travelled as far as Indonesia, Japan and the USA to showcase their ranges of delicious, nutritious food and innovative natural beauty, body care and remedies at Unique’s Naturally Good Expo stall.

Products that were featured in our tastings included:

CLIF Bar – New Cool Mint Chocolate Bar
Little Zebra Chocolates – Sugar-free chocolate range
Vego – The best vegan chocolate in the world
Monica’s Mixes – Protein Patty Mix
The Protein Bread Co – Low carb, high protein bread
Alps Water Filter – A consistent top-selling water purifier
East Bali Cashews – Sustainable flavoured cashews
Seaweed Superfood Co. – Spiced Turmeric Popcorn
2die4 Live Foods– Activated Tamari Almonds
Minor Figures – Award-winning cold-pressed coffee
The Ginger People – Gin Gins and Ginger Rescue
Pure Fields – Coconut Chips
Alter Eco – Fair Trade Chocolate
Bounce – Plant Power Balls
Zen Green Tea– Matcha Green Tea Powder
Natural Evolution –  Green banana flour and resistance starch
The Whole Foodies – Kelp Noodles
Alchemy Cordials – Kyoto Matcha Elixir
Golden Grind – Turmeric Blend
Nakula – Coconut Water

Products that were featured in our sampling included:

Acure Organics – Natural skincare
Amazing Oils – Magnesium range
Cellfood – Remedies
My Magic Mud – Activated Charcoal Toothpaste

What was in our goodies bags?

On top of all our tastings and sampling, generous goodies bags were given out filled with our top-selling and new products. Full sized products, sample sizes and brochures filled with information, they really had it all!

Brands that featured in our goodies bags included Little Mashies, Tooshies By Tom, ACURE Organics, Nature’s Gate, The Whole Boodies, My Magic Mud, Alchemy, Redmond, Amazing Oils, Mingle, Comvita, Dr Superfoods, The Natural Family Co., The Ginger People, Epic, Power Super Foods, Protein Supplies Australia, Dr Organic, Hanami, Cellfood, Nuun, CLIF Bar, Bragg, Health 2U, Point Pharma, Amazonia, Skin B5, Giovanni,  Minor Figures and Essential Oxygen.

All the new brands and products received lots of hype, in particular, Upton’s Naturals, East Bali Cashews Granola, Chef Soraya, Monica’s Mixes Protein Patty Mix as well as the new ACURE Organics facial wipes and My Magic Mud Activated Charcoal Toothpaste.

Golden Grind even won best beverage product at The Naturally Good Expo 2017!

The Naturally Good Expo

Trends that proved to be booming at the expo included vegan snacks, nutrient-dense foods, healthy grab n’ go and healthy speed scratch.

If you did miss us this year, you may want to know – will Unique be back? It’s a definite for us!

We can’t wait to do it all again. Next year will be bigger and better again, and we look forward to bringing our new exciting products along for you to taste, touch, try and discover!

Naturally Good Expo is the one place where retailers can research all the different products and trends in our industry in just two days. Even if you had to travel from the other side of the country, we highly recommend it!

Find out more about the Naturally Good Expo here.

Body Boostin’ & Soul Soothin’ Seasonal Essentials

GET THE MOST OUT OF YOUR SALES AND TAP INTO BOTH SIDES OF YOUR CUSTOMERS’ LIVES – ‘THE FRESH, ENERGETIC SIDE OF LIFE’ AND ‘THE COOL, CALM, CONNECTED SIDE’.

Fill up your store with products that will feed your customers body and their soul. These seasonal essentials from favoured, quality brands are a breeze to sell.

BODY BOOSTIN’

GET MOVING

The active and adventurous moments in life need to be fuelled with the right nutrition. Consumers are turning to products that don’t just perform, but are also increasingly interested in natural sports nutrition products that show transparency with their ingredients.

1. CLIF Bar – Over 160% growth in the last year.
2. Nuun – #1 natural electrolyte sports drink tablet.
3. Protein Supplies Australia – Available in grab n’ go or bulk sizes.

Seasonal Essentials

NOURISH

Superfoods and wholefoods help to nourish the body with nutrients, antioxidants, vitamins and minerals. Brands that clearly call these benefits out on their products with clever, eye-catching packaging are sure to capture consumers’ interest.

1. The Whole Foodies – On-trend seaweed and kelp noodles.
2. Power Super Foods – Australia’s leading superfood pantry products.
3. Ancient Harvest – Gluten free, organic, superfood pasta.

Seasonal Essentials

BE WELL

As the cold and flu season approaches, your customers will be seeking products that keep immune systems strong, energy boosted and maintain overall health. Gut health is still an on-trend topic and globally renowned brands are always a trusted winner.

1. Eden Health Foods – Prebiotic and probiotic combination.
2. Comvita – Globally recognised brand.
3. NTS Health – High quality, unique holistic health products.

Seasonal Essentials

SOUL SOOTHIN’

TRENDY TURMERIC

If there’s one trend that’s going to bring bright sales, turmeric’s the one to keep your eyes on and your shelves full of. This golden spice is captivating consumers far and wide. They can’t get enough of it’s soothing, earthy, spiced flavour and numerous health benefits it offers. Read how turmeric is worth it’s weight in gold.

1. Golden Grind – Boldly-marketed, delicious, superfood drink.
2. Alchemy – 100% natural liquid turmeric elixir.
3. Taka Turmeric – Organic turmeric, on-trend drinking powders.

Seasonal Essentials

DESIRED READS

When soothing their soul, your customers may seek answers to their health and wellness questions. Help them by offering books from best-selling, credible influencers to give them all the knowledge they need and some delicious recipes. Guides to wellness are also great entry level products for converting consumers to a healthier lifestyle.

1. The Happy Life – Written by health and wellness influencer Lola Berry.
2. The Healthy Life – Top-selling recipe book from Jessica Sepel.

Seasonal Essential

NUTRITIOUS BAKING

When baked goods taste delicious and are full of nourishing ingredients, you’ve got a winner in the eyes of (it would almost be safe to say all) consumers. Couple this with the current speed scratch trend, and stocking up on easy to make mixes with real, natural, nutritious ingredients seems like a no-brainer.

1. Monica’s Mixes – Gluten free, vegan wholefood mixes.
2. Wholesome Chow – Over 13% bi-annual growth.
3. Bake Mixes – Brightly packaged, organic speed scratch staples.

Seasonal Essentials

What’s ‘speed scratch’?
It’s the on-trend movement where consumers are looking for pre-prepared, convenient mixes to add in healthy ingredients of their own and create fast, healthy, transparent food.

Discover the full brand range that Unique Offers here. Or if you already have an account with us, jump onto our online shop to order and browse our full range offerings.

Nuun – The Best Hydration in the Nuuniverse

TAP INTO THE EVER-GROWING ACTIVE NUTRITION MARKET. HOW? FUEL YOUR CUSTOMERS’ ACTIVE LIFESTYLES WITH EXCITING NEW PRODUCTS… INCLUDING HYDRATION, PROTEIN AND PALEO.

Hydration is crucial, whether individuals are running a marathon or even if it’s a marathon of errands they’re tackling. For one globally recognised brand, hydration is what they know best and what they sell best.

Nuun, pronounced “noon,” was the first company to separate electrolyte replacement from carbohydrates. Their simple, self-dissolving and sugar-free electrolyte tablets have revolutionised the sports drink.

Did you know? The global sports nutrition products market is projected to grow from $30 billion in 2013 to $52.5 billion in 2020 – with sports drinks forming the largest segment.

With fitness pursuits increasing in the Australian market, now is the time to help customers change the way they think about hydration.

Packaged in a light and convenient flip-top canister, Nuun effervescent tablets are perfect for hydration on-the-go.

Each line is sold in an eye catching display box with bold and bright packaging, so it stands out. Because of  Nuun’s active marketing and great ingredients, it’s an easy product to sell. It’s one that almost just sells itself! Read more about them on their website here.

The healthy and convenient hydration solutions are suitable for every lifestyle with two formulas available.

Nuun Active

Nuun Active is the perfect sports drink, packed with electrolytes, light flavour and clean ingredients. Each tablet contains the four main electrolytes that play vital roles in hydration and exercise performance – sodium, potassium, magnesium
and calcium.

The canister contain 10 tablets, with flavours including; Citrus Fruit, Lemon & Lime, Orange, Strawberry Lemonade, TriBerry and Tropical.

Loved by customers in over 30 countries, Nuun Active is now the #1 selling sports drink tablet in the cycling, running and outdoor speciality marketplaces.

 Nuun Active - Active Nutrition

Nuun Boost

Nuun Boost contains electrolytes as well as plant-based caffeine from green tea extract and B vitamins. This helps in maintaining higher levels of energy.

Delicious Cherry Limeade and Wild Berry flavours are available in canisters
of 10 tablets.

Gluten free and also suitable for vegans, Nuun offers clean hydration with
serious results.

Nuun Boost - Active Nutrition

Read more on sports nutrition selling secrets to discover how you can capitalise on the growing demand and get your sales pumping.

If you need help with merchandising your active nutrition products as well as advice on which active nutrition products would be right for your retail environment, please contact us.

 

Electrolytes – The Sports Hydration Heroes

WE’VE ALL HEARD OF ELECTROLYTES, BUT HOW MANY OF YOUR CUSTOMERS KNOW THE BENEFITS OF ELECTROLYTES? HOW MANY KNOW THE CONSEQUENCES OF ELECTROLYTE IMBALANCE?

 

Electrolytes are best known for their hydrating benefits and common presence in sports drinks.

In an average week, 1.5 million Australians
(aged 14+) consume sports drinks.

While the sports hydration category as a whole is dominated by big brands such as Powerade and Gatorade, the third most commonly consumed sports hydration category is health drinks.

Out of all Australians that consumed a sports drink in an average week, 11% where from the health drink category. With consumers becoming more conscious of sugar as well as natural sports nutrition alternatives, we expect this category to
only grow.

With this said, exposing a natural or healthy product’s electrolyte contents can be just the USP (unique selling point) that tips a customer to purchase.

Natural products that contain high levels of electrolytes include nuun dissolvable electrolyte tablets, Necta Maple Water, Nakula Coconut Water and CLIF BLOKs.

 

WHAT ARE ELECTROLYTES?

Electrolytes are electrically-charged particles (ions) found in bodily fluids – this includes blood and urine.

The substances come in many different forms including sodium, chlorine, potassium, phosphate, magnesium and calcium.

Electrolytes are found naturally in food and drinks or through supplements.

 

WHY ARE ELECTROLYTES IMPORTANT?

Electrolytes are essential to ensure a healthy, balanced body.

The ions carry an electrical energy necessary for many body functions. These include muscle contractions and transmission of nerve impulses.

Consistent, adequate supply of these important nutrients helps the body to reach its optimal performance. This could explain why drinks that contain electrolytes are often referred to as ‘sports hydration’.

Sweat releases electrolytes, so in order to replenish them, many consumers turn to electrolyte drinks/sports hydration.

Keeping electrolytes balanced within the body allows it to maintain proper water amounts, balance blood acidity, help assist muscles and more.

If the electrolytes are not replaced or are over-consumed, this could lead to
an imbalance.

 

THE SIGNS OF ELECTROLYTE IMBALANCE

Electrolyte imbalance can cause many different symptoms which could include:

– Irregular heartbeat
– Weakness
– Bone disorders
– Twitching
– Blood pressure changes
– Confusion
– Seizures
– Numbness
– Nervous system disorders
– Fatigue
– Vomiting
– Diarrhoea
– Convulsions
– Muscle spasms

The causes of an imbalance can be as simple and obvious as heat exposure or severe dehydration, which is more common in the warmer months. On the contrary, the causes can also be very complicated and can stem from certain drugs
or treatments.

Ensure customers are aware to replenish electrolytes when they are lost to escape these symptoms and avoid compromising performance.

Electrolytes are equally as vital as the food and water your customers consume during exercise.

 

WHO BUYS ELECTROLYTES?

An athlete’s goal is to reach their optimal performance, so it’s no surprise that electrolytes predominately appeal to this type of consumer. Although, this isn’t where electrolyte sales have to stay. Everyone needs them for a healthy body, so the potential to widen the reach with such products is almost limitless.

Try taste testing and educating all sorts of consumers about electrolytes to help push your sales past the typical athletic buyer. Summer is the perfect time to
do this!

 

WHAT PRODUCTS CONTAIN ELECTROLYTES?

NUUN
nuun proves that healthy hydration can be convenient and tasty. The electrolyte-enhanced drink tabs are gluten free, dairy and soy free, safe for clean sport, made from plant-based ingredients and are available in incredible flavours. Each dissolvable tab contains the four main electrolytes that play vital roles in hydration and exercise performance: sodium, potassium, magnesium and calcium.

nuun Boost also contains caffeine (derived from green tea) that is commonly used as a performance enhancer. Read more about caffeine and performance here.

hydration - electrolytes - nuun

NECTA MAPLE WATER
Necta organic maple water is simply pure maple sap, with nothing added and nothing removed. It contains more than 25 different polyphenols, phytohormones and antioxidants as well as naturally occurring electrolytes such as manganese, zinc and sodium. With less than 2g of sugar and only 8 calories per 100ml, it’s a fantastic hydration choose for any consumer. Don’t let the name mislead you, the taste is not overly sweet, but more so refreshing. You can read more about maple water here.

hydration - electrolytes - Necta

NAKULA COCONUT WATER
The refreshing flavour of coconut water has been captivating consumers globally over the last decade. Offering electrolytes, potassium, vitamin c, magnesium and more, Nakula coconut water is a fantastic refreshing hydration choice. Consumers can drink it straight or add it to smoothies, a refreshing summer drink and
even puddings.

hydration - electrolytes - Nakula

 

Get all the hydration product help you need by contacting our sales team.
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