3 NATURAL PRODUCT PACKAGING TRENDS

Packaging matters. It’s often the first impression a customer will have of a product. And it can mean the difference between a product flying off the shelves… or a hidden gem sitting stagnant.

Understanding the trends in natural product packaging can help you to merchandise your store to maximise the sales opportunity. We share our insights into what’s hot in natural product packaging and why it matters to you. 

Colourful natural product packaging

GREEN… AND RED AND PINK AND BLUE…

Traditionally when people think of natural product packaging, they think green and brown. How else will people know a product is natural if the packaging isn’t green or brown?

The industry and its consumers have come a long way. Consumers are more sophisticated and educated about the benefits of natural health products. The evolution of natural product packaging reflects this shift.

Amazing Oils is one of the latest natural health brands to modernise their packaging with a bright and bold new look. Featuring colour blocks of red, blue and purple, the packaging is easy to read and presents a streamlined look on the shelf.

As you browse the shelves of our online shop, you’ll see other brands such as Ethique, Happy Way and Eden Healthfoods that are all embracing the rainbow as leaders in the industry.

With more and more retail stores moving towards the integration of natural health products alongside non-health products, including major grocery chains such as Coles, this packaging trend only serves to help natural products stand out more on shelves, boosting your sales in the process.

Health claims on natural product packaging

CALLING OUT HEALTH AND NATURAL CLAIMS

If an objection to integration is “how will people be able to identify natural health products if they are scattered through the aisles?” The answer is in the packaging.

Despite their ability to now blend somewhat seamlessly into the shelves alongside regular grocery or beauty products, natural products have a powerful tool in their arsenal. And they’re not afraid to use it.

That is, they can use their packaging to be clear about their ingredients, sustainability or natural health claims.

The packaging of ACURE skin and hair care products is simple and clean. The colour block design draws the eye of the consumer… and then they see the words “100% vegan”. Right on the front of the packaging. 

It’s a similar case for Keto Naturals. While the name of the brand does give away the keto-friendly nature of the products, the front of the packaging showcases the benefits of the products – keto and paleo friendly, vegan and gluten free among them. 

Macro Mike is another example of a brand that doesn’t hesitate to use prime real estate on packaging to highlight the gut-friendly, 100% natural, plant-based benefits (just to name a few) of their products.

The rising number of vegans and consumers who care about what’s inside the products they buy are looking for these claims. 

Sustainable natural product packaging

THE SUSTAINABILITY OF THE PACKAGING

According to the Trivium Packaging 2021 Global Buying Green Report, the sustainability of product packaging is a huge concern for consumers.

The report found that:

  • 54% of consumers factor the sustainability of product packaging into their buying decisions
  • 52% of consumers actively seek information on the sustainability of product packaging 
  • 73% of consumers are willing to dig deeper into their pockets to pay more for eco-friendly packaging

This is where natural product packaging has the upper hand. Like the recycled plastic packaging of Koala Eco. Or the compostable packaging of Ethique. Or the recycled cardboard tubes that house the PATCH bandages. 

Brands in the natural health industry have been considering and innovating the sustainability of their packaging for many years. This is a trend that has been driven by conscious brands answering to consumer demand. 

STOCK YOUR SHELVES WITH TREND NATURAL HEALTH PRODUCTS

At Unique Health Products we stock some of the biggest natural health brands in Australia. We are proud of the innovation and leading market position of our brands and the way they drive natural product packaging trends. 

You can purchase from hundreds of brands online with us 24/7, or call our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.

SUSTAINABLE BRANDS ANSWER THE CONSUMER CALL

Regardless of generation or gender, the environment matters to consumers. 

In one study of 2000 Australians, the researchers found that the top three overall social and economic concerns for the respondents were plastic waste, toxic chemicals and our oceans. The same study also found that 56% of people are actively searching for sustainable brands and products that support causes or have environmentally friendly attributes. As many as 6 in 10 will pay more for said products. 

56% of people are actively searching for sustainable brands and products that support causes or have environmentally friendly attributes.

Equally, in another recent study on sustainability in Australia, 46% of people reported that they had stopped buying particular products due to their environmental and societal impact. 48% of people wear their choices with pride, believing that sustainable purchases are a statement of who they are and what they believe in. 

At Unique Health Products, we are proud to distribute products from a large range of sustainable brands that are leaders in providing choices to address the environmental concerns of consumers.

Sustainable brands using recycled packaging

RECYCLED PACKAGING

The statistics on plastic packaging are frightening. In Australia, one million tonnes of our annual plastic consumption is single-use plastic. And it’s not going unnoticed. 83% of people are concerned by plastic waste. 

Ethique is on a mission to #giveupthebottle and revolutionise the beauty industry. To date, Ethique’s solid bars have saved more than 10 million bottles from entering landfill. The commitment from this brand to being plastic free extends right across the business. Not only are the bars plastic free, but they also use compostable packaging.

Acure is another sustainable brand, already firmly committed to sustainable and natural products, now taking further steps by removing unnecessary outer box packaging. 

Similarly, household cleaning brand, Earthwise, has pledged that by 2025, 100% of their packaging will be recyclable, reusable or compostable. They are transparent on their progress and dedicated to making positive environmental change.

Sustainable brands that consider the full product life cycle

THE FULL PRODUCT LIFE CYCLE

The Australian Packaging Covenant has set a target for 100% of product packaging to be reusable, recyclable or compostable by 2025. There are many brands that are going further than that to create products that not only use sustainable packaging, but the product itself is compostable. 

This approach of considering the full product life cycle caters to the growing consumer market that is concerned with their waste footprint.

PATCH is one such sustainable brand with their innovative, compostable Bandages. Not only are the PATCH Bandages made from 100% natural bamboo fibre with the added goodness of activated charcoal, aloe vera and coconut oil, but the Bandages, and their packaging, are also 100% compostable. The result is a product that is good for people and the planet. 

Using bio-plastics, the Biotuff range of Bin Liners, Kitchen Tidy Bags, Nappy Waste Bags, Disposable Gloves, Cling Wrap, Sandwich Bags and Dog Waste Bags are biodegradable and compostable. Plastic bags can take between 20 and 1000 years to decompose, not to mention the other environmental impacts they can have for our oceans and animals. 

Sustainable brands that make reusables

REUSABLES

According to Euromonitor, the Australian ‘throw-away’ culture is being replaced with an increased movement towards reusable and refillable containers and products. 

Ever Eco was an Australian pioneer as the first brand in the country to introduce Stainless Steel Drinking Straws. They have continued to lead the reusables industry and have since expanded their range to include a large number of reusables including Water Bottles, Clothes Pegs, Produce Bags, Kitchen Storage and more.

Also in the reusables market, Honeybee Wrap creates 100% organic cotton, eco alternatives to plastic wrap that can be reused time and time again. 

But it’s not just food and drink related products that are driving the reusables boom. The Hello Cup replaces pads and tampons as a reusable period product alternative. Made from medical grade thermoplastic elastomer, it can be used for years, helping to reduce the 45 billion single-use period products that end up in landfill each year. 

Sustainable brands that use sustainably sourced ingredients

SUSTAINABLY SOURCED INGREDIENTS

In one study conducted by IBM it was found that 73% of the research participants want more than simple sustainability claims from the brands they buy. They want details about sourcing and the traceability of products and ingredients. Of those people, 71% are willing to pay a premium for products that provide that information.

This is the kind of transparency that RXBAR was founded on. Not only does every RXBAR contain clean and responsibly-sourced ingredients, those ingredients are proudly visible, front and centre on the product packaging. 

The Ginger People are also steadfastly committed to sustainably sourced ingredients and have developed strong partnerships with their farmers to ensure this. By working with family farms around the world in locations such as Peru, China, Indonesia and Fiji, they create opportunities for the local people and follow bio-diverse farming practices. 

Ethical sourcing is also a principle that guides the production of Dr Organic Skincare and Hair Care. The natural and plant extracts are sourced from around the world to produce luxury products that don’t cost the earth.  

Sustainable brands with carbon neutral operations

CARBON NEUTRAL OPERATIONS

77% of consumers are concerned about climate change. They are looking for the brands they purchase to take positive action towards reducing their carbon footprint. 

CLIF is a leader in this space, having achieved their goal of carbon neutral business operations, operating on 100% green power for electricity at all CLIF facilities. Not only this, they also sustainably source their ingredients and they are committed to reaching a goal of 100% reusable, recyclable or compostable packaging by 2025.

Sustainable brands showing environmental innovation

ENVIRONMENTAL INNOVATION

There are also many sustainable brands that are identifying innovative ways to target environmental issues.

Take People4Ocean as an example. Their range of suncare products were designed by marine biologists to be not only reef safe but also target common skin concerns related to sun exposure. 

Another brand innovating for good is Natural Evolution. What started as an accidental discovery when Natural Evolution founder and second-generation banana farmer, Robert Watkins, drove over a hand of lady finger bananas has turned into a booming brand. Not only do Natural Evolution Banana Flour products have an array of health benefits, using the bananas to produce flour also helps with the issue of farmers discarding excess bananas that were unwanted by the supermarkets. 

CATER TO YOUR ECO CUSTOMERS WITH OUR SUSTAINABLE BRANDS

Whatever the environmental concerns of your customers, at Unique Health Products we have brands to cater to their needs. As a retailer you can make a statement about your sustainability goals and commitments by stocking your shelves with these innovative, eco-friendly brands. 

These sustainable brands and many more are available 24/7 in our online store, or alternatively you can call our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.

OUR BRANDS IN THE SPOTLIGHT

At Unique, our extensive range of products are handpicked by our switched-on Products Acquisition Team for quality ingredients and capacity to sell.

We know internally via our sales reports that our products sell well but it’s always so nice to see our brands get the recognition they deserve via media outlets and industry awards. Here are some of our brands making headlines in the last few months!

SAFIX BIODEGRADABLE SCRUB PADS

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Safix received a five-star rating on Consumer (New Zealand’s version of Choice) for their biodegradable Scrubbing Pads. See the full article here!

ETHIQUE SOLID BEAUTY BARS

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Ethique is featured in Marie Claire as part of a plastic-free beauty brand round up. See the full article here!

LAKANTO LOW CALORIE NATURAL SWEETENER

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Lakanto was a finalist in both Start-up of the Year and Retail Product of the Year for the annual Food and Beverage Awards. See the full list of the Food and Beverage Awards finalists and winners here!

PATCH BAMBOO WOUNDCARE

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PATCH was featured on Naturally Good News discussing their story of success and how the natural adhesive bandages are giving traditional wound coverings ‘a run for their money’. Read the full article here!

ALAFFIA AFRICAN BLACK SOAP

Alaffia is a socially conscious organization that handcrafts all-natural bath, body and hair care derived from fair trade shea butter, coconut oil and African black soap. In an exclusive interview with HELLOBEAUTIFUL, Alaffia founder and CEO, Olowo-n’djo Tchala, really delved into the motivation and the mental behind the brand. Read the inspiring article here.

THE WHOLE BOODIES ZESTY DEODORANT

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The Whole Boodies Zesty Deodorant is a multi-award winning deodorant that took out the inaugural WellBeing Be-YOU-T Award for best deodorant. See the full list of winners here!

UPTON’S NATURALS CH’EESY MAC READY MEALS

uptons-taste-magazine-july-2020

Upton’s Naturals Ch’eesy Mac was featured in Taste.com.au Magazine, July 2020.

We’re thrilled for all our innovative, award-winning brands that are getting the recognition they deserve. With a curated portfolio of more than 3,800 products from a selection of local and international health and wellness brands, Unique is your one-stop-shop for all things natural health. Order your stock online 24/7 or give our friendly sales team a call on 1800 787 904. If you need to register for a wholesale account with us, you can do so here.

WOUND CARE THAT’S KIND ON YOUR SKIN AND THE PLANET

The world’s first organic, hypoallergenic and compostable wound care, PATCH, was born out of personal necessity. When James Dutton (the founder of Nutricare) noticed that common wound coverings would make his son’s skin react and the wound worse, he set on a mission to figure out why. 

Shockingly, James discovered an array of chemicals lurking in common plasters that affected not only his son, but people all over the world. He became incredibly motivated to create a better alternative for both his son and the rising number of people across the globe who can’t wear common wound care coverings. 

When it came to creating a better alternative, James also kept his other son, Xavier, in mind. Xavier hates putting creams on his skin and would throw tantrums no matter what creative ways were tried. And so PATCH was born! A wound care product that doesn’t cause nasty skin reactions and serves as a way to help heal wounds with the infusion of natural ingredients into the gauze. 

Since 2016, James has successfully taken PATCH from just an idea into an award-winning product range that is stocked in thousands of stores globally. Each adhesive strip is made with 100% certified organic bamboo fibre and comes in natural or with added extra goodness in the form of either coconut oil, aloe vera and activated charcoal for various purposes. PATCH adhesive bandages are natural, sustainable alternatives to regular wound care that are effective and durable but won’t ruin the earth.

If every household in Australia purchased one packet of regular plastic adhesive strips, the plastic waste would cover the equivalent of the MCG surface three and a half times over!

They have been engineered to be the most sensitive and natural wound care alternative on the market, appealing to all skin types both young and old. They’re free from latex, paraben, thimerosal, plastic and silicone. Utilising only eco-friendly, biodegradable materials in both the strips and the packaging.

Beyond their sustainable practices, the team behind PATCH are also passionate about giving back, supporting local communities with supplies in East Timor, partnering with Sea Shepherd, and collaborating with Phil Leahy from Retail Global to support children across Haiti with sterile medical resources. 

It’s one thing to create a strong brand that sells well, but it’s a whole other thing to create a company that also changes lives. PATCH is changing the wound care game one natural adhesive strip at a time, and this innovative brand is only just getting started. Watch this space! 

Explore the PATCH range in our online store. It’s open 24/7 for all your ordering needs! Or give our friendly sales team a call on 1800 787 904. Haven’t registered for a wholesale account with us yet? You can do so here.

7 TRENDS SET TO SHAPE HEALTH AND WELLNESS IN 2020!

What seven trends are set to kick off 2020?

2019 saw major growth in both the eco-friendly and plant-based lifestyle segments.

Thanks, at large, to consumers becoming increasingly aware of the impact their purchases have on their health and the environment. 

In a nod to the previous 20’s era, the continuing shift of social and cultural values will see those categories remain strong sellers.

However, these seven innovation-infused trends are hyped to hit the top-seller lists right alongside them.

Get ready for the snackification movement to seriously jazz up your shelves!

 

1. Puffed SnacksSpokes

 

Better-for-you puffed snacks will be taking their prime position on the savoury snacking shelf. A report by IRI found that puffed and extruded snacks saw 4.45% dollar sales growth from April 2016-2017 making up 36% of the $36.8 billion AUD salty snacks category. These puffed-up, crunchy snacks are in demand due to consumer desire to eat better, including cleaner ingredients, added protein and fibre or nothing artificial.

 

 

 

2. Peanut Everything

Macro Mike

The rise in healthy snacking and plant-based foods are fuelling the growth of nuts, seeds and of course, the ever-so-versatile peanut. As consumers continue to be more health conscious, the focus on the functional benefits that food can offer are driving sales for functional foods and beverages that work harder for consumers. According to Mintel, the fastest growing peanut ingredients in new products include peanut flour, peanut butter and peanut flavour. Peanuts offer the perfect trifecta for taste, texture and nutrition, offering protein, fibre, vitamins and minerals.

 

 

 

3. Keto FriendlyKeto Naturals

Natural Products Expo West and Expo East are two of the largest health food trade shows in the world. Last year, low sugar, dairy free and full-fat products reigned supreme. The clear direction for food innovation was plant based and keto friendly! More specifically, the surge in snacks, convenience foods and beverages that suit this trending diet! These products are loaded with oils, nuts and seeds to help consumers achieve ketosis, a metabolic state linked with weight loss and performance benefits.

 

 

 

4. Gut Friendly

Banana Joe

Gut health is one of the hottest topics in wellness. Innovative temperature-stable probiotics have expanded the ways in which manufacturers can utilise these healthful bacterial strains, leading to a host of functional foods including sweet and savoury snacks and convenient, food-based supplements. By 2020, BBC Research expects the probiotic market will be valued at $74 billion AUD.

 

 

 

 

5. Plant-Based SnacksBubbas 'Nana Chips

The plant-based trend isn’t exactly a new one but it’s not slowing down anytime soon thanks to an increased interest in health, social and environmental issues. The predicted value of the vegan snack market alone is estimated to reach $108 billion AUD by 2028! This is not surprising considering 1 Australian every 5 minutes decides to eat less meat or go meat free! Researchers contribute the boom to growing consumer awareness about plant-based, natural products and the rise in per capita disposable income leading to increased snacking. 

 

 

 

6. Active Nutrition

CLIF Bar

Sports nutrition is no longer a place for the elite, but now encompasses weekend warriors, sports enthusiasts, adventurers and even active seniors! While the performance benefits are still there, the taste, texture and variety of flavours have improved astronomically. Health and nutrition are now top-of-mind for consumers buying these products, and they’re driving the global sports nutrition segment to a potential $35.5 billion AUD by 2022!

 

 

 

7. TransparencyPATCH Strips

While it’s not a specific food trend, more and more consumers are looking for brands that align with their own values. They want to be able to express their personal values through the products they purchase – whether that’s supporting the environment, women’s or animal rights, or something else. Consumers are demanding brands increase transparency and stand for something that brings about positive change. The rapid rise in companies becoming B Corp certified are a sign of this movement. It has never been more important for brands and businesses to have carefully articulated values. 

Are you ready for these seven trends in your store? With more than 3,500 health and wellness products expertly curated with trends and top selling potential in mind, you can confidently shop with us either online 24/7 or by giving our friendly sales team a call on 1800 787 904. If you don’t have a wholesale account with us yet, you can register here.

AWARD-WINNING BAMBOO BANDAGES RECEIVE GLOBAL RECOGNITION

2019 is the year plastic-free alternatives have upped their game, stepped out of the shadows and have the full focus of environmentally-savvy consumers.

There has been a wave of innovation in this space but one company in particular has been sweeping out the competition!

PATCH adhesive bamboo bandages have won six prestigious awards across the globe this year.

PATCH was born when the founder of Nutricare, James Dutton noticed that while trying to protect his son’s adventure wounds his skin was in fact reacting badly to a common wound covering and making the wound worse.

James then set out to create PATCH, a range of natural adhesive bandages that are sustainable, environmentally conscious and cost-effective.

The range includes four types of hypoallergenic, organic adhesive strips made from 100% bamboo, enriched with aloe vera, coconut oil and activated charcoal.

patch-strips

Already sold in 35 different countries, the world’s first 100% compostable wound care solution is disrupting the market by using certified bamboo, natural ingredients, as well as being free of harsh chemicals, plastic, latex.

PATCH is also Australian owned and operated, vegan friendly and cruelty free.

“We want to change the consumer health market for the better by delivering a natural, sensitive-skin-safe and environmentally friendly alternative to wound care.” – James Dutton, Chief Executive Officer

Patch-James
James and his son

THE SIX AWARDS PATCH HAVE TAKEN HOME THIS YEAR

1) The ‘Best For The World’ Award

PATCH has been recognised as one of the Certified B Corporation’s ‘Best For The World’ Honourees for its sustainability movement and environmental achievements in business, ranking in the top 10% of all B Corps globally for their environmental responsibility.

Nutricare has been a Certified B Corporation (a for-profit company dedicated to using business as a force for good) since 2018.

This year, 1,000 B Corps from 44 countries were named to the 2019 Best For The World lists. These companies were determined based on the verified B Impact Assessments of Certified B Corporations.

According to B Corp, “Our 2019 Best For The World: Environment honourees are taking bold action to preserve our most precious resources. With planet-friendly practices and environmental initiatives, these companies consider the impact of their everyday footprint, including energy usage, materials, facilities, supply chain, and more.”

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2 & 3) The ‘2019 Telstra Victorian Business of the Year’ Award and the ‘Victoria Emerging and Energised Award’

The Telstra Business Awards are a long standing, exclusive platform that recognise Australia’s best businesses, provide expert advice, open networking opportunities and help them gain the credibility to take their business to the next level.

Patch was named the 2019 Telstra Victorian Business of the Year and also took home the 2019 Telstra Victorian Emerging & Energised Award.

Winners were chosen across four categories: Emerging & Energised, Small & Succeeding, Medium & Making Waves, and Social Change Maker.

Telstra Group Executive, Consumer & Small Business, Michael Ackland, said the winners of the 2019 Telstra Victorian Business Awards demonstrated excellence across six key judging criteria, underpinned by a commitment to innovation and technology.

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4 & 5) Best New Natural Living Product at Expo West 2019

The largest natural health and wellness expo in the USA, Expo West, has recognised PATCH’s organic adhesive bamboo bandages as the Best New Natural Living Product. The East-Coast version of the expo, Expo East, also saw PATCH become a finalist for Best New Personal Care or Beauty Product as part of the events’ biannual NEXTY awards.

The NEXTY Awards recognize the most progressive, innovative, inspiring and trustworthy products in the natural products industry. They are the pinnacle recognition of excellence in the natural products industry and are awarded to one stand-out product in each of 22 categories.

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6) Best New Eco Living Product

Natural & Organic Products Europe is Europe’s biggest trade show for natural & organic products making it the ‘must attend’ event for buyers of natural health and living products, natural and organic food & drink as well as natural beauty & personal care products.

Hosted by Natural Products News and now in their 24th year, the Natural & Organic Awards Europe have become renowned for recognising trend-setting new innovations across the food, health, eco-living and beauty categories. PATCH took out the award for Best New Eco Living Product, judged by trade show visitors then chosen from a shortlist by a panel of industry experts.

Looking to have PATCH bamboo bandages in your store? Add them to your online order here! Not yet registered with us? Sign up here