MEALS IN MINUTES – THE SHELVES THAT SELL!

Long gone are the days when frozen TV dinners were the only quick and effortless meal option. Today’s hunger for better-for-you convenience has seen a plethora of healthy ready meals and staples hit the shelves and demand is only on the rise! 

The ready meals market is predicted to be worth $42.6 billion AUD by 2023!

On-trend Meal Kits

In the first quarter of 2020, Australians have already consumed 13.5kg per capita of ready meals! Spoil your customers for choice with plant-based meal kits, vegan ready meals and multipurpose meat alternatives so similar they’ll hardly notice the meat is missing! Upton’s Naturals are ready in minutes and Plantasy Foods Mac ‘N Cheez just needs water! Healthy convenience has never been easier or tasted so good. 

Quick Comfort Noodles and Pasta

The Australian pasta and noodle market is currently worth $5.83 million AUD and has 2.4% YOY growth. PBCo. and The Whole Foodies cater to low-carb, Difatti authentic gnocchi is gluten-free, and Nutritionist Choice has healthy instant noodles! No matter what diet your customers are following, we’ve got a quick and easy solution to suit their needs. 

Blog Image Meals in Minutes_HB3

Spices and Sauce

8 out of 10 millennials say the quality of food influences their purchasing decision and 68% are willing to pay more. When it comes to pantry staples, high-quality spices and sauces can be transformational to dishes! Delight your customers by serving up a spread of top quality organic, filler-free and all-natural basics such as Sol Ghee, Mingle and Bragg

SHOP THE SHELVES

Love the look of these featured products?

Click on the ‘Meals in Minutes’ banner in our online store to shop the shelves. It’s open 24/7! If you don’t have a wholesale account, you can register for one here.

What are Aussies eating right now? (And how to stock your shelves!)

According to Neilsen Homescan research, in the four weeks ending 22 March 2020, the volume sales for long-life meals, bread mix, rice, flour and pasta have more than doubled! 

These numbers mean the average Australian pantry is stocked with enough of these items to last two to three months. But they’re continuing to buy! 

“Our recent analysis highlights some clear themes in consumer behaviour we can expect to see over the next few months,” says Managing Director of Nielsen Connect, Bernie Hughes.

“More time at home will give rise to more cooking and baking from scratch as consumers find creative ways to use up their pantry staples; but an increase in sales for convenient meal options also cater to smaller person households or those that are juggling the various demands of working from home and homeschooling.”

HOW TO PREP YOUR SHELVES FOR CHANGING CONSUMER DEMAND:

The Post-Carb Loading Diet Craze

The average Australian household has enough rice to see them through 65 days, pasta to last 63 days and enough noodles to last 55 days.

Due to the heavy carb storing, Mr Hughes predicts that, “Brands that focus on health and fitness in the future are likely to see strong demand from consumers who see a renewed sense of importance in staying healthy.”

Have these low carb and keto-friendly options on standby:

keto-low-carb-retail-foods
  • Herocup Keto Peanut Butter Cup
  • Lakanto Monkfruit and Erythritol Sweetener
  • PBCo Low Carb Crumbs & Lower Carb Rice
  • Slim Secrets Bare Bar
  • Botanika Blends Protein Powders
  • Macro Mike Brownie Mix
  • The Monday Food Co Keto Cake Mix
  • Vitawerx Keto Mayo

Creativity SpikeS

Australian households are likely to make more of an effort to cook from scratch and attempt to make meals outside of their usual repertoire.

Nielsen Digital Content Ratings data shows that on the last weekend of March, Australians spent 71% more time online with food and cooking content when compared to the last weekend of February.

“We anticipate that shoppers will begin to think more creatively about how they cook over the next few weeks,” explains Mr Hughes.

Let your customers get creative with these easy additions to new and exciting dishes:

consumer-creative-australia-retail
  • Mingle Seasonings
  • Essential Hemp Hemp Seeds
  • Nuilife Coconut Sugar
  • Nutritionist Choice Sushi Nori
  • Bragg Apple Cider Vinegar
  • Dandies Mini Vanilla Marshmallows
  • Natural Evolution Dough Mix
  • Organic Times Choc Drops

Convenience continues

Since many families are juggling the challenges of working from home and looking after children – shoppers have also stocked up on quick-and-easy meal solutions, including prepared meals, canned vegetables, canned soup, pasta and sauce.

Instant, effortless or really easy. These products tick the boxes for healthy convenience:

convenience-meals-sauces-healthy
  • Uptons Naturals Ready Meal Kits
  • Nutritionist Choice Instant Noodles
  • Difatti Gnocchi
  • Plantasy Foods Mac n Cheez
  • Upbeat Instant Meals
  • Plantasy Foods Gravy Mix
  • Turban Chopsticks
  • Spice Girlz
  • Nuilife Teriyaki Sauce

SPRING CLEANING IN AUTUMN

Toilet paper and hand sanitiser are still very hard to come by in-store and online. However, Australian shoppers are also stockpiling other household products including general cleaners, disinfectants and dishwashing detergent.

Disinfectant sales are up 102% on a year-over-year basis.

Try these popular, natural brands:

eco-cleaning-trend-australia
  • Planet Luxe
  • Koala Eco
  • Kin Kin
  • Bon Ami
  • Euco Clean

“Consumer habits tend to change over time, but the COVID-19 outbreak is forcing Australian consumers to reconfigure their lives, their habits and their spending patterns at a speed and scale we have never seen.

“With households now in lockdown and experiencing what it means to have restricted movement, limited access to physical stores and expanded reliance on digital connectivity, it is important to continue to monitor these trends as we adjust to a new normal,” concludes Mr Hughes.

Ready to stock your shelves with proven top sellers in this unpredictable time? Head to our online store. It’s open 24/7! Not yet registered with us? Register for your wholesale account here. Excerpts from this article have been reproduced from the original article published on Retail World Magazine.

INDULGENCE EVOLVED. BETTER-FOR-YOU TREATS THAT CUSTOMERS LOVE

Comfort foods offer us a trip down memory lane and a nourishment of the soul unlike any of the usual fare. It transports us back to moments of our childhood, celebratory milestones in our lives and remind us of memories with those we love. 

Yet, despite our gravitation towards these foods, consumers are more conscious than ever about the ingredients, ethics and sustainability of their food choices. 44% of Australian consumers avoid sugar, 67% are willing to pay more for natural or organic options, and 34% prefer products that are sustainably sourced. 

This shift has driven innovative manufacturers to create better-for-you indulgences that cater to a variety of dietary needs and conscious consumerism concerns. From all natural, organic and vegan to sugar free, gluten free and keto-friendly. There’s something for everyone so now customers can have their cake and eat it too.

Bake Easy

High protein, gluten free, low carb, macro friendly and sugar free… Baked treats aren’t what they used to be! They’re even better! Most of these mixes only need water added for a deliciously satisfying snack baked in a flash. All are made with natural, gluten-free ingredients, and between them cater to a whole range of dietary needs. 

better-for-you baking convenience

Chocolate Temptations

The smooth, velvety texture and creamy, bittersweet taste of chocolate has been capturing hearts since the Mayan times. Australians alone consume 32kg of chocolate per person, per year! Today, there is a plethora of choice in the chocolate world. Sustainability and ethical concerns have highlighted organic and fair trade chocolate options, while vegan and gluten-free choices are becoming clear winners in the health space too. Our wide selection has something for everyone! 

better-for-you chocolates

Candy Crushin’

Vegan, indulgence and delicious never really seemed to meet in the same sentence circa 5-10 years ago. Confectionery such as gummies, marshmallows and ooey-gooey chocolate bars were off the menu thanks to their reliance on animal products. However, the ever-increasing demand for vegan alternatives has generated some vegan-friendly, classic confectionery options with just as much “squish” factor as the originals! 

better-for-you vegan treats

Clever Crisps

Comfort foods aren’t limited to the sweet shelves either. A quintessential staple for the Aussie backyard get together, a big bowl of chips is the ‘watercooler’ of the party and breaks the ice at work events all over the nation. For those looking for a better-for-you alternative, these innovative brands bring all the flavourful crunch, without compromising your customer’s health goals.

better-for-you salty snacks

Make sure you’re making the most of this healthier indulgence trend by stocking up on these popular products. While you’re placing your order, take a look at our extensive range of healthier pantry staples as well!

Due to the COVID-19 government directives, our telephone hours have adjusted slightly, however we are still in full operation and you can order online anytime!

Not yet registered with us? Sign up here!