PEAK CHOCOLATE: IT’S CHOCOLATE – BUT NOT AS YOU KNOW IT!

WHILE THE AZTECS WERE THE FIRST TO DISCOVER CHOCOLATE 4000 YEARS AGO, PEAK CHOCOLATE REDISCOVERED IT IN 2012 CREATING THE WORLD’S FIRST PERFORMANCE CHOCOLATE.

The brand is in high demand after founders Raph Freedman and Rory Boyden appeared on Channel’s 10’s Shark Tank late last year.

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The long-time school friends, professional athletes and fitness influencers know firsthand the nutrition needed to perform at a peak level and how to capture the attention of like-minded consumers.

Both have competed at national level in CrossFit tournaments and are co-owners of three Crossfit boxes across Sydney. Raph is also the founder and co-host of Mind Muscle Project podcast (the highest-rated fitness podcast in Australia).

Peak Chocolate is formulated to fuel the body with scientifically supported ingredients like BCAAs, creatine, and caffeine with Himalayan salt.

The pair were already using dark chocolate and an array of performance supplements in their training regimes and thought of combining the two one day while recovering in a sauna.

After several test runs in their home kitchens, they took their prototype to a chocolatier who ground, tempered and moulded it to create the creamy, delicious performance chocolate – and Peak Chocolate was born!

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Delight your customers with chocolate that offers more than just great taste and order Peak Chocolate here! If you’d like to learn more about Peak Chocolate, click here.

LIFT SALES THIS SUMMER WITH FITNESS-FOCUSED ESSENTIALS

BOOST YOUR SALES THIS SUMMER BY HELPING CUSTOMERS REACH THEIR GOALS WITH THIS SEASON’S FITNESS-FOCUSED FAVOURITES!

Make the most of the New Years Resolution boom and stock up on these must-have items to help support your customers and give your bottom line a healthy start to 2018.

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BEFORE, DURING & AFTER

Support your customers in their fitness efforts with sustained energy from wholesome foods to feed their adventures, proper hydration and sweat-wicking deodorant to keep them fresh. Then help them recover with the impressive power of magnesium.

CLIF Bar Cool Mint Chocolate

Sustained, wholesome energy for athletes, adventurers and active customers.

Nuun Boost

Instant, natural hydration tablets + caffeine – ready to go for busy lifestyles.

Schmidt’s Deodorant Stick

Award-winning natural deodorant – hard-working ingredients for even the most active athletes.

Blue Dinosaur Super Bites

Paleo, natural and vegan superfood bars for a quick boost at brilliant grab n’ go prices.

Amazing Oils Recover Spray

100% Australian magnesium oil with wintergreen and menthol for sports enthusiasts.

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PUT A LITTLE PEP IN THEIR STEP

From natural fat burners that help your customers reach their goals faster, to natural pre-workout elixirs, fast release protein and caffeinated chocolate – stock up on the hottest health products to naturally boost energy and support an active lifestyle- and don’t forget the sunscreen!

Four Sigmatic Cordyceps Elixir

Functional mushrooms in a versatile powder for increased energy on the go.

Eco Sunscreen

Oxybenzone-free, natural sunscreen for your customers’ faces, bodies and babies.

Peak Chocolate

The world’s first performance chocolate with caffeine, BCAAs and creatine.

Protein Supplies Australia WPI Honeycomb

Honeycomb deliciousness in a powerful complete natural protein, without any unwanted additives!

 

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PROTEIN AND FATS  TO SUIT ALL DIET TRENDS

We understand it can be tough keeping up with all the latest diet trends, especially during Summer when customers are keen to try something new. Don’t worry! We’ve got you covered with our wide range of plant-based proteins that are raw, vegan, gluten-free, and paleo. Plus, with Niulife‘s Coconut Endurance MCT Plus+ oil, you’ll be able to offer low carb, high fat and keto diet followers an energy boost, perfect for their Bulletproof Coffees.

Eden Ultimate Protein

Organic sprouted and bio-fermented wholegrain brown rice protein – perfect for vegans!

Enviro 2.2L Drink Bottle

Huge 2.2L BPA-free, reusable, light-weight, durable and recyclable bottle.

Zen Spray

Joint and muscle relief – in a handy natural spray.

Niulife MCT Endurance

Nature’s power fuel – made with a fuller profile of MCTs for sustaining energy and stamina.

Order the full range of sports and fitness products available in our online store today and turn up the heat on this season’s sales! Need an account with us? Apply online here.

World’s First Performance Chocolate

OFF THE BACK OF MASS MEDIA EXPOSURE ON THE REALITY TELEVISION SHOW, SHARK TANK, PEAK CHOCOLATE SALES ARE BOOMING.

Although a deal was not signed, revealing the world’s first performance chocolate to over 5 million viewers have sent Peak Chocolate demand into overdrive.

The brand is committed to creating the highest quality, most nutritious and most performance enhancing chocolate-based products on the planet, and they’ve certainly delivered.

In a world first, the Australian company has brought the category an ultimate pre-workout, high-energy, low-sugar dark chocolate.

What is performance chocolate?

As opposed to indulgent, sugar-filled chocolate, performance chocolate was crafted to be used as a nutritional supplement.

Creatine, BCAAs, Himalayan salt and natural caffeine from guarana combine with 80% premium cacao to create a sophisticated, comprehensive and delicious formula, specifically engineered to help increase energy, improve focus and accelerate muscle growth.

Positive selling points

Peak Chocolate sits in the on-demand active nutrition category, but it is unlike anything else. It is appealing to a range of consumers. Peak Chocolate is being consumed during athletic competitions, training (whether it be netball practice or a gym workout) and even for that 3pm pick-me-up in the office.

Peak Chocolate is uniquely:
– Very low in sugar
– High in good fats
– Paleo friendly
– Vegan
– Gluten free
– Non-Dairy
– Preservative free
– Guilt-free

Each serve of Peak Chocolate is also individually wrapped for convenience. Each single serve (20g) retails for just $2.95 and the 3 serve pack (60g) is $6.95.

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More about the ingredients used in Peak Chocolate

Understanding what each ingredient offers, can help you explain to consumers why Peak Chocolate have selected to include each ingredient in their product.

CREATINE

Creatine phosphate helps make a substance called adenosine triphosphate (ATP), which provides the energy for muscle contractions. Many researchers have found links between using creatine and obtaining greater gains in muscle fiber size and muscle mass, as well as enhanced  strength, power, recovery following endurance activity, neuroprotective function, bone regeneration and more.

BCAAS

Branched Chain Amino Acids (BCAAs) refers to three amino acids – leucine, isoleucine and valine. It can promote muscle protein synthesis and over time help to increase muscle growth. BCAAs are also used by athletes to help prevent fatigue.

HIMALAYAN SALT

Different to regular table salt, Himalayan salt is a more natural salt that contains 98% sodium chloride and the remaining 2% is made up of up to 84 different trace minerals, like potassium, magnesium and calcium. The body needs sodium to help to contract and relax muscles, maintain proper fluid balance and prevent dehydration, send nervous system impulses and prevent low blood pressure.

NATURAL CAFFEINE FROM GUARANA

Guarana is a plant from the Amazon that offers double the caffeine of a coffee bean. Evidence exists that the right caffeine intake can help with endurance, performance, power, focus and concentration.

Tips for strong Peak Chocolate sales

How should you position Peak Chocolate for ultimate sales? Duel position it. Add it into your nutrition aisle with proteins and supplements and also next to chocolate to encourage a healthier chocolate purchase.
It’s also branded boldly to ensure it sells well as an impulse purchase at the point of sale.

Being the first of it’s kind, ensure your staff are educated on Peak Chocolate, so they are ready to answer any questions your customers may have.

Stocking both the single packs and the 3 pack will ensure you target both those that are new to trying Peak Chocolate and those that are converted fans and want larger multi-serve pack.

 

Add this exciting new brand to your next order here, or if you’re not yet a Unique account holder, get started here.