BRANDS SPOTTED IN THE MEDIA!

We get it. When purchasing for your store, you want stock that is going to sell. You want the brands that people know about and are actively looking for in your store.

Nobody wants the headache of trying to move short-dated stock or having to heavily discount excess product that simply isn’t selling.

One key factor in determining what’s going to sell instore is how active and visible each brand is in the media. Brand awareness is incredibly important. If a product isn’t actively showing up in the lives of their target customers, whether that’s on social media, TV, print or otherwise, it’s going to be harder to sell.

According to The Business of Apps, the “Instagram audience is ready to act – 54% of respondents to the same survey said they bought something after seeing it on Instagram. 87% said they took some kind of action after seeing product details on Instagram.

The most commonly taken action was to search for more information, elected by 79% of survey respondents. Two-thirds of users, on the other hand, took the more direct path of visiting the brand’s app or website – at which point things are very much in the brand’s hands. 37% also said that they visited a retail store.

Consumers are actively looking for solutions to their problems and many of our brands are putting their hands up to help by investing in media and marketing efforts.

Many of these brands are award-winning, with sales driven by active Instagram accounts and consistent PR efforts. Here’s a highlight reel of what some of them have been up to lately:

non-toxic-awards-australia-winners

Australian Non-Toxic Award WINNERS!

The Australian Non-Toxic Award winners have been announced and the line up includes:

GOLDWoohoo Deodorant and Anti-Chafe Stick in Wild – Extra Strength

SILVER + EDITOR’S CHOICE – The Australian Natural Soap Company Shaving Soap

SILVER – Wotnot Baby Lotion

BRONZE – Weleda Calendula Face Cream

FINALIST – Planet Luxe Dishwash Liquid

SILVER The Australian Natural Soap Company Dish and Laundry Soap

BRONZE – The Australian Natural Soap Company Soap Flakes

FINALIST Planet Luxe Laundry Liquid

BRONZE Cheeki Insulated Bottle with Sports Lid

SILVER – Cheeki Stainless Steel Drinking Straws

GOLD + EDITOR’S CHOICE Cheeki Stainless Steel Coffee Mug

Stephanie Claire Smith and Laura Henshaw The Healthy Cooks Natural Evolution

IT’S A NATURAL EVOLUTION BONANZA!

On-trend, gut-supportive Natural Evolution Green Banana Flour was featured in a new TV show, Healthy Cooks as part of a delicious Haloumi, Roasted Pumpkin and Spinach Frittata.

They also featured in Food and Beverage for their innovation in turning food waste into functional products. Food and beverage businesses that are creating value-added products from food waste, such as Natural Evolution could be contributing $18 billion in economic value by 2030.

Basically-Apple-Cider-Vinegar-03

BRAGG APPLE CIDER VINEGAR

Bragg Apple Cider Vinegar was featured in a Bon Appetit basically article round up where the author shared all the common types of vinegars, their flavour profile and their uses. It’s an interesting article with an engaged readership!

uptons-2016-thailand-jackfruit-farm

UPTON’S NATURALS

Now to Love spoke to Dan Staackmann, the founder of health food brand Upton’s Naturals, which sells ready-to-eat jackfruit meat in Australia, and uncovered everything you need to know about jackfruit, the delicious (and super popular) meat alternative.

Order these brands and more via our online store 24/7 or call our friendly sales team on 1800 787 904. If you haven’t yet created a wholesale account with us, you can do so here.

What are Aussies eating right now? (And how to stock your shelves!)

According to Neilsen Homescan research, in the four weeks ending 22 March 2020, the volume sales for long-life meals, bread mix, rice, flour and pasta have more than doubled! 

These numbers mean the average Australian pantry is stocked with enough of these items to last two to three months. But they’re continuing to buy! 

“Our recent analysis highlights some clear themes in consumer behaviour we can expect to see over the next few months,” says Managing Director of Nielsen Connect, Bernie Hughes.

“More time at home will give rise to more cooking and baking from scratch as consumers find creative ways to use up their pantry staples; but an increase in sales for convenient meal options also cater to smaller person households or those that are juggling the various demands of working from home and homeschooling.”

HOW TO PREP YOUR SHELVES FOR CHANGING CONSUMER DEMAND:

The Post-Carb Loading Diet Craze

The average Australian household has enough rice to see them through 65 days, pasta to last 63 days and enough noodles to last 55 days.

Due to the heavy carb storing, Mr Hughes predicts that, “Brands that focus on health and fitness in the future are likely to see strong demand from consumers who see a renewed sense of importance in staying healthy.”

Have these low carb and keto-friendly options on standby:

keto-low-carb-retail-foods
  • Herocup Keto Peanut Butter Cup
  • Lakanto Monkfruit and Erythritol Sweetener
  • PBCo Low Carb Crumbs & Lower Carb Rice
  • Slim Secrets Bare Bar
  • Botanika Blends Protein Powders
  • Macro Mike Brownie Mix
  • The Monday Food Co Keto Cake Mix
  • Vitawerx Keto Mayo

Creativity SpikeS

Australian households are likely to make more of an effort to cook from scratch and attempt to make meals outside of their usual repertoire.

Nielsen Digital Content Ratings data shows that on the last weekend of March, Australians spent 71% more time online with food and cooking content when compared to the last weekend of February.

“We anticipate that shoppers will begin to think more creatively about how they cook over the next few weeks,” explains Mr Hughes.

Let your customers get creative with these easy additions to new and exciting dishes:

consumer-creative-australia-retail
  • Mingle Seasonings
  • Essential Hemp Hemp Seeds
  • Nuilife Coconut Sugar
  • Nutritionist Choice Sushi Nori
  • Bragg Apple Cider Vinegar
  • Dandies Mini Vanilla Marshmallows
  • Natural Evolution Dough Mix
  • Organic Times Choc Drops

Convenience continues

Since many families are juggling the challenges of working from home and looking after children – shoppers have also stocked up on quick-and-easy meal solutions, including prepared meals, canned vegetables, canned soup, pasta and sauce.

Instant, effortless or really easy. These products tick the boxes for healthy convenience:

convenience-meals-sauces-healthy
  • Uptons Naturals Ready Meal Kits
  • Nutritionist Choice Instant Noodles
  • Difatti Gnocchi
  • Plantasy Foods Mac n Cheez
  • Upbeat Instant Meals
  • Plantasy Foods Gravy Mix
  • Turban Chopsticks
  • Spice Girlz
  • Nuilife Teriyaki Sauce

SPRING CLEANING IN AUTUMN

Toilet paper and hand sanitiser are still very hard to come by in-store and online. However, Australian shoppers are also stockpiling other household products including general cleaners, disinfectants and dishwashing detergent.

Disinfectant sales are up 102% on a year-over-year basis.

Try these popular, natural brands:

eco-cleaning-trend-australia
  • Planet Luxe
  • Koala Eco
  • Kin Kin
  • Bon Ami
  • Euco Clean

“Consumer habits tend to change over time, but the COVID-19 outbreak is forcing Australian consumers to reconfigure their lives, their habits and their spending patterns at a speed and scale we have never seen.

“With households now in lockdown and experiencing what it means to have restricted movement, limited access to physical stores and expanded reliance on digital connectivity, it is important to continue to monitor these trends as we adjust to a new normal,” concludes Mr Hughes.

Ready to stock your shelves with proven top sellers in this unpredictable time? Head to our online store. It’s open 24/7! Not yet registered with us? Register for your wholesale account here. Excerpts from this article have been reproduced from the original article published on Retail World Magazine.