NATURALLY GOOD EXPO 2018 – BY THE NUMBERS

Held at the International Convention Centre (ICC) in Darling Harbour, the Naturally Good Expo is Australia’s largest trade show for all natural, organic and healthy products and services.

Each year we attend as a platinum partner to showcase our top sellers to the most influential people in the industry and work to build mutually beneficial connections with retailers and our suppliers. This year we unveiled our biggest stand yet – the largest at the show!

In case you missed it, here’s how our Naturally Good Expo 2018 experience happened – by the numbers!

Naturally-good-expo-2018-clif-bar1

1. ONE CRITICAL PERSON

It takes a whole lot of planning, coordination and project management to transform our original ideas into a real-life masterpiece at the Naturally Good Expo. Thankfully, we have one incredible team that makes all the late nights, early mornings, last minute hiccups and hours spent on emails and phone calls integrate into a seamless, successful event!

While we couldn’t do it without many hands on deck, there is always one person in particular that plays a pivotal role in our Naturally Good experience – our Marketing Executive extraordinaire, Carol. Thank you for all that you do!

2. TWO MAJOR STALL SPACES

This year the Unique stand took up two of the largest sites at the expo. The updated stand was dotted with sampling booths, decorated with hot new products and buzzing with staff, suppliers and retailers – it was a sight to see and the energy was incredible!

3. THREE HOUR PACK DOWN

With the Australian Pharmacy Professional Conference & Trade Exhibition looming the following weekend, most of the team had already returned to the Sunshine Coast by the time the event ended. The staff and suppliers that remained (thank you, East Bali Cashews and Natural Evolution!) packed down the stall in a record time of 3 hours!

Naturally-good-expo-2018-hot-new-products

4. FOUR SIGMATIC, MY MAGIC MUD, UPTON’S NATURALS & MORE!

This year, when it came to sampling and showcasing our amazing product range, the team had a little extra help…

Award-winning international and local creators, innovators and makers of the hottest, must-have health products joined us as part of our ‘Meet the Makers’ event – including Four Sigmatic, My Magic Mud, Manitoba Harvest and Upton’s Naturals!

Each supplier that joined our stand had the opportunity to promote and sample their products at their very own sampling booth. This allowed the suppliers to strengthen their retailer relationships and cement their place as a leading brand in the health and wellness space. Something we’re beyond proud to help facilitate!

Naturally-good-expo-2018-clif-bar

5. FIVE HUNDRED HEALTH PRODUCTS AND GOODIE BAGS

The stand was full to the brim with more than 500 natural health and wellness products on display! Plus, we handed out 500+ goodie bags to industry influencers, retail leaders, and key stakeholders filled with:

6. SIX MONTHS PREP TIME

The entire event took our team, Carol in particular, a grand total of six months to prepare for. From supporting the Naturally Good Expo team with our Platinum Partner duties, to coordinating stock, and logistics of the stand set up and staff involved, there was so much to be done and we couldn’t be prouder of our team and what they’ve achieved!

7. SEVEN THOUSAND ATTENDEES

Across two huge days, we served up thousands of product samples to 7000+ health-focused expo attendees – also known as a lot of chopping!

Sampling allowed retailers and industry leaders to gain better insights into the suppliers products, build stronger connections, learn the backstory, and discover what niche the product can fill in their stores. It’s a super important step towards long-term success in stores!

Naturally-good-expo-2018-manitoba-harvest

8. MORE THAN EIGHTY HOT NEW PRODUCTS LAUNCHED

An entire section of our stand was dedicated to over 80 hot new products launched at the expo! Brands included:

9. NINE HOUR SET UP

While the pack down was somewhat of a breeze, Rome wasn’t certainly not built overnight. Our largest stand ever took a whole lot of teamwork and around nine hours to set it all up!

10. TEN HUGE PALLETS DELIVERED

That nine hours of set up involved the unpacking and merchandising of 10 full pallets of product, equipment and stall materials!

Despite the whirlwind nature of the actual event, we put our time and effort into these events to support our suppliers, build and strengthen our retailer relationships and meet new faces along the way. We couldn’t do what we do without their support and for that, we’re always grateful!

If you missed out this time, don’t worry, we can’t wait to do it all again, so we’ll see you next year!

Brand News – Spring 2017

THE LOOP KEEPS YOU UP TO DATE WITH THE LATEST NEWS ON THE BRANDS UNIQUE DISTRIBUTES.

From branding updates and packaging alterations to price changes, the major brand news for the quarter is covered right here.

For any brand change queries that aren’t covered below please contact us.

 

Epzen name change

Power Super Foods Epzen is now branded under the Evodia name. Please assure customers, while the packaging will be changing, the bath salts that they’ve always loved, will remain the same high-quality formulas.

Brand News - Spring 2017

New Look FMTV

Food Matters TV (FMTV) cards now have a new clean look. Each card allows customers to gain access to hundreds of documentaries, recipes, expert interviews and more! To celebrate the new look, Food Matters are giving away a FREE card in the first 500 orders through Unique.

Brand News - Spring 2017

Matcha Maiden Makeover

To celebrate Matcha Maiden’s second anniversary, the brand has undergone a marvellous branding makeover. Their new sleeker, splash-proof, streamlined packaging will be sure to capture the eyes of savvy customers.

Brand News - Spring 2017

Little Zebra Chocolates on Display

Little Zebra Chocolate now have counter displays available. With every 12 of the same SKU ordered, you’ll receive one free display! Use them to create a chocolate feature in store or place on your counter to encourage impulse purchases.

Brand News - Spring 2017

Natracare Vegan Approved

All Natracare’s feminine hygiene products have been officially vegan approved. This means none of the products contain any animal-derived ingredients and there has been no animal testing. Look out for the packaging to be updated with the vegan approved logo in the coming months.

Brand News - Spring 2017

 

Online Store Stock Alerts

To further increase the ease and speed of your order, our online shop now has up to date out of stock alerts, making your order process smoother.

Brand News - Spring 2017

Contact us if you don’t already have a login and start shopping on our online shop.

 

What ACO Means For Me?

FREE RANGE, CRUELTY FREE, PASTURE FED, SOCIALLY RESPONSIBLE, GROWN FREE FROM SYNTHETIC PESTICIDES, GM, HORMONES AND ANTIBIOTICS – THE AUSTRALIAN CERTIFIED ORGANIC (ACO) BUD IS ONE LOGO THAT PROMISES IT ALL!

ACO is a not for profit, fully-owned subsidiary of Australia Organic Ltd and with over 1500 operators within its certification system, it’s Australia’s largest certifier for organic and biodynamic produce.

With today marking day one of Australian Organic Awareness Month, as a retailer, you may be wondering how this month will affect you and what ACO means for your business. In the short – it’s all good news.

Australian Organic Awareness Month is Australia’s largest national campaign run by ACO celebrating certified organic products, across a diverse range of industries, including fresh produce, packaged food and beverages, skincare, cosmetics and more!

So tell me the good news, you say? The good news is that global demand for organic products is rising, which is said to be due to increasing health concerns and awareness.

Just over half of organic shoppers say the key factor that prompted them to start buying organic was ‘becoming more aware of the impact food, fibre or cosmetics had on personal health’.

ACO table

Organic industry revenue is forecast
to reach $919.2 million in 2016-17,
up 7.2% from the previous year.

This upward trending growth indicates that customers are increasingly buying organic and if you’re known for stocking organic, it’s your doors they’ll think of walking though first. That’s a win for the organic industry, a win for the environment, a win for your customers and a win for you!

When it comes to organic, trust has been identified as being a big barrier to purchase. ACO’s strict quality guidelines have lead their bud logo to become the most recognised and reputable organic logo amongst Australian consumers today.

85% of all shoppers say an organic
certification mark on a product
influences their purchase decision.

Read more about the certification process and compare the above growth statistics to last year’s industry growth here.

 

Throughout Australian Organic Awareness Month (this September), ACO will be running promotions, prizes and giveaways via social media, online media, print media, radio and TV, educating consumers and driving your sales of ACO products.

“It’s all about raising awareness and protecting the interest of the consumer, so our message for consumers is to look for a certified organic logo when you’re shopping – like ACO’s Bud logo – because that’s the only way to guarantee a product is truly organic.” – ACO.

To capitalise on the demand for organics and the extra exposure organics will receive during Organic Awareness Month, make sure you are stocked up with our most popular ACO brands including Power Super Foods, Protein Supplies Australia and Hemp Foods Australia.

Power Super Foods

Power Super Foods offer a large range of beautifully packaged superfoods, many of which hold the ACO bud.

ACO - Power Super Foods

Protein Supplies Australia

The Biopro range within Protein Supplies Australia’s sports nutrition range are all Australian certified organic.

ACO - Protein Supplies Australia

Hemp Foods Australia

The hemp oil, seeds, protein powder and flour from Hemp Foods Australia are all Australian owned, grown and certified organic.

ACO - Hemp Foods Australia

Some of our other fast-moving ACO brands include Eclipse Organics, Kombucha Max, Planet Organic, The Whole Foodies, The Whole Boodies, Biologika, Mt Retour Organics, Riddles Creek, Tom Organic, Wotnot, Nirvana Organics, Barnes Naturals, Nature Child, Sol Organics, Suvanna and more.

Read the full 2017 Australian Organic Market report here to discover lots most industry insights into the Australian organics market.

If you already have access to our online shop, log in and use the filters to find our certified organic products quickly and easily.

Not yet a wholesale account holder with Unique Health Products? Get started here.

Sources: IBIS World, 2017; Australian Organic Market Report 2017.

SPEED SCRATCH… the latest buzz word in cooking

TIME-POOR CONSUMERS ARE DRIVING THE TREND, USING CONVENIENCE PRODUCTS LIKE MIXES, READY-TO-EAT AND PRE-PREPARED FOODS THAT CALL FOR ONLY A HANDFUL OF FRESH INGREDIENTS TO CREATE FAST, HEALTHY MEALS.

This means sales opportunities abound!

With winter pushing consumers into the kitchen, seeking warmth in baking and cooking, ensure you’ve stocked the shelves with a selection of easy to use, healthy speed scratch products and nutritious wholefood ingredients to help them battle the cold and the clock.

Take a look at our top pantry picks to satisfy both sweet and the savory cravings this winter!

SWEET

1. Teff Tribe Pancake Mix–  Easy and nutritious!
2. Bake Mixes Banana Muffin Mix – Certified organic!
3. Wholesome Chow Brownie Mix – No refined sugar!
4. Fit Mixes Choc Chia Protein Ball Mix – High in protein!

Season Essentials - Speed Scratch

5. The Whole Foodies Rice Malt Syrup – Fructose free!
6. Power Super Foods Cacao –  Superfood!
7. Organic Times Little Gems – Fair trade!
8. Nirvana Liquid Stevia –  Zero calories or carbs!
9. Perfect Sweet Xylitol –  Low GI!

Season Essentials - Speed Scratch

10. Niugini Coconut Oil – Cholesterol free!
11. 2die4 Walnuts – Activated nuts!
12. Matakana Coconut Butter – Creamed coconut meat!
13. The Ginger People Bare Ginger – Sustainably farmed!

Season Essentials - Speed Scratch

SAVOURY

1. Protein Bread Co Savoury Muffins – High in protein!
2. Monica’s Mixes Pizza Base Mix – Wholesome ingredients!
3. Sol Organics Dahl Mix – Easy to prepare blend!
4. Mingle Seasoning – Tasty and simple spice mixes!

Season Essentials - Speed Scratch

5. Forbidden Foods Rice –  Certified organic!
6. Niulife Sweet Chilli – Just four natural ingredients!
7. The Whole Foodies Kelp Noodles – Ready to eat!
8. Bragg Nutritional Yeast – Delicious, healthy addition to most dishes!

Season Essentials - Speed Scratch

9. Nakula Coconut Milk – Perfect base for Asian dishes!
10. Nutritionist Choice Noodles – Wholesome instant noodles!
11. Pure Food Essentials Turmeric Paste – Ready to use fresh turmeric!
12. Planet Organic Spices – Convenient shakers!
13. Redmond Real Salt – Unrefined mineral salt!

Season Essentials - Speed Scratch

If you’d like to stock up on these hot winter essentials, easily add them to your next online order.

Don’t already have a Unique Helath Products account? Get started here and gain access to thousands of popular, in-demand and on-trend products from national and global brands.

Naturally Good Expo 2017 Proves a Knock Out

KNOWN FOR BRINGING TOGETHER RETAILERS, DISTRIBUTORS, BRAND OWNERS AND NATURAL HEALTH INDUSTRY EXPERTS, THE NATURALLY GOOD EXPO 2017 DID NOT DISAPPOINT!

This year Unique went bigger and better, bringing hundreds of brands and thousands of products to display. The team also offered hours of tastings and sampling, countless amounts of generous goodies bags and Dale (UHP Managing Director) and the team shared the wealth of knowledge gained from being in the industry for over three decades.

For those who were amongst the 6,322 who attended The Naturally Good Expo in Sydney, it was fantastic to meet you and discuss our industry trends and what’s new!

As the biggest trade show in the Southern Hemisphere for everything healthy we were thrilled to be surrounded by like-minded professionals.

For those who unfortunately were unable to make it this year, we’ll catch you up on what you missed.

Naturally Good 2017 is the ONLY place to see, taste, sample and order the newest, latest-trending and in demand products your customers want!

Every year we aim to bring Unique’s diversified, fun culture, expert customer service and strong business ethics to the expo. For those of you that have toured our Sunshine Coast headquarters, you’d know it’s not an easy task!

With over 300 exhibitors, it was one busy environment. We designed our stand specifically to create a space that was easy for our visitors to see, touch, taste and interact with our company and the brands we represent. From the green foliage to the clear signage, the space was designed to help our visitors find exactly what was needed while also understanding our natural origins and what we stand for.

We had every category covered: active nutrition, grab n’ go, healthy snacks and drinks, superfoods, natural remedies, pantry and body + hair care.

What was available for tasting and sampling?

Naturally Good Expo

Our tasting and sampling booth was a huge hit!
Top-selling brands travelled as far as Indonesia, Japan and the USA to showcase their ranges of delicious, nutritious food and innovative natural beauty, body care and remedies at Unique’s Naturally Good Expo stall.

Products that were featured in our tastings included:

CLIF Bar – New Cool Mint Chocolate Bar
Little Zebra Chocolates – Sugar-free chocolate range
Vego – The best vegan chocolate in the world
Monica’s Mixes – Protein Patty Mix
The Protein Bread Co – Low carb, high protein bread
Alps Water Filter – A consistent top-selling water purifier
East Bali Cashews – Sustainable flavoured cashews
Seaweed Superfood Co. – Spiced Turmeric Popcorn
2die4 Live Foods– Activated Tamari Almonds
Minor Figures – Award-winning cold-pressed coffee
The Ginger People – Gin Gins and Ginger Rescue
Pure Fields – Coconut Chips
Alter Eco – Fair Trade Chocolate
Bounce – Plant Power Balls
Zen Green Tea– Matcha Green Tea Powder
Natural Evolution –  Green banana flour and resistance starch
The Whole Foodies – Kelp Noodles
Alchemy Cordials – Kyoto Matcha Elixir
Golden Grind – Turmeric Blend
Nakula – Coconut Water

Products that were featured in our sampling included:

Acure Organics – Natural skincare
Amazing Oils – Magnesium range
Cellfood – Remedies
My Magic Mud – Activated Charcoal Toothpaste

What was in our goodies bags?

On top of all our tastings and sampling, generous goodies bags were given out filled with our top-selling and new products. Full sized products, sample sizes and brochures filled with information, they really had it all!

Brands that featured in our goodies bags included Little Mashies, Tooshies By Tom, ACURE Organics, Nature’s Gate, The Whole Boodies, My Magic Mud, Alchemy, Redmond, Amazing Oils, Mingle, Comvita, Dr Superfoods, The Natural Family Co., The Ginger People, Epic, Power Super Foods, Protein Supplies Australia, Dr Organic, Hanami, Cellfood, Nuun, CLIF Bar, Bragg, Health 2U, Point Pharma, Amazonia, Skin B5, Giovanni,  Minor Figures and Essential Oxygen.

All the new brands and products received lots of hype, in particular, Upton’s Naturals, East Bali Cashews Granola, Chef Soraya, Monica’s Mixes Protein Patty Mix as well as the new ACURE Organics facial wipes and My Magic Mud Activated Charcoal Toothpaste.

Golden Grind even won best beverage product at The Naturally Good Expo 2017!

The Naturally Good Expo

Trends that proved to be booming at the expo included vegan snacks, nutrient-dense foods, healthy grab n’ go and healthy speed scratch.

If you did miss us this year, you may want to know – will Unique be back? It’s a definite for us!

We can’t wait to do it all again. Next year will be bigger and better again, and we look forward to bringing our new exciting products along for you to taste, touch, try and discover!

Naturally Good Expo is the one place where retailers can research all the different products and trends in our industry in just two days. Even if you had to travel from the other side of the country, we highly recommend it!

Find out more about the Naturally Good Expo here.

Body Boostin’ & Soul Soothin’ Seasonal Essentials

GET THE MOST OUT OF YOUR SALES AND TAP INTO BOTH SIDES OF YOUR CUSTOMERS’ LIVES – ‘THE FRESH, ENERGETIC SIDE OF LIFE’ AND ‘THE COOL, CALM, CONNECTED SIDE’.

Fill up your store with products that will feed your customers body and their soul. These seasonal essentials from favoured, quality brands are a breeze to sell.

BODY BOOSTIN’

GET MOVING

The active and adventurous moments in life need to be fuelled with the right nutrition. Consumers are turning to products that don’t just perform, but are also increasingly interested in natural sports nutrition products that show transparency with their ingredients.

1. CLIF Bar – Over 160% growth in the last year.
2. Nuun – #1 natural electrolyte sports drink tablet.
3. Protein Supplies Australia – Available in grab n’ go or bulk sizes.

Seasonal Essentials

NOURISH

Superfoods and wholefoods help to nourish the body with nutrients, antioxidants, vitamins and minerals. Brands that clearly call these benefits out on their products with clever, eye-catching packaging are sure to capture consumers’ interest.

1. The Whole Foodies – On-trend seaweed and kelp noodles.
2. Power Super Foods – Australia’s leading superfood pantry products.
3. Ancient Harvest – Gluten free, organic, superfood pasta.

Seasonal Essentials

BE WELL

As the cold and flu season approaches, your customers will be seeking products that keep immune systems strong, energy boosted and maintain overall health. Gut health is still an on-trend topic and globally renowned brands are always a trusted winner.

1. Eden Health Foods – Prebiotic and probiotic combination.
2. Comvita – Globally recognised brand.
3. NTS Health – High quality, unique holistic health products.

Seasonal Essentials

SOUL SOOTHIN’

TRENDY TURMERIC

If there’s one trend that’s going to bring bright sales, turmeric’s the one to keep your eyes on and your shelves full of. This golden spice is captivating consumers far and wide. They can’t get enough of it’s soothing, earthy, spiced flavour and numerous health benefits it offers. Read how turmeric is worth it’s weight in gold.

1. Golden Grind – Boldly-marketed, delicious, superfood drink.
2. Alchemy – 100% natural liquid turmeric elixir.
3. Taka Turmeric – Organic turmeric, on-trend drinking powders.

Seasonal Essentials

DESIRED READS

When soothing their soul, your customers may seek answers to their health and wellness questions. Help them by offering books from best-selling, credible influencers to give them all the knowledge they need and some delicious recipes. Guides to wellness are also great entry level products for converting consumers to a healthier lifestyle.

1. The Happy Life – Written by health and wellness influencer Lola Berry.
2. The Healthy Life – Top-selling recipe book from Jessica Sepel.

Seasonal Essential

NUTRITIOUS BAKING

When baked goods taste delicious and are full of nourishing ingredients, you’ve got a winner in the eyes of (it would almost be safe to say all) consumers. Couple this with the current speed scratch trend, and stocking up on easy to make mixes with real, natural, nutritious ingredients seems like a no-brainer.

1. Monica’s Mixes – Gluten free, vegan wholefood mixes.
2. Wholesome Chow – Over 13% bi-annual growth.
3. Bake Mixes – Brightly packaged, organic speed scratch staples.

Seasonal Essentials

What’s ‘speed scratch’?
It’s the on-trend movement where consumers are looking for pre-prepared, convenient mixes to add in healthy ingredients of their own and create fast, healthy, transparent food.

Discover the full brand range that Unique Offers here. Or if you already have an account with us, jump onto our online shop to order and browse our full range offerings.

The Naturally Good Expo Exceeds Expectations

ONLY IN ITS SECOND YEAR, THE NATURALLY GOOD EXPO WAS YET AGAIN AN INCREDIBLE SUCCESS!

Over 3,000 people flocked to Sydney’s Royal Hall of Industries to attend Australia’s largest business event for the natural products industry on 1-2 May, 2016.

It brought the latest innovations in natural, organic and healthy products, plus industry experts together to reveal what’s to come in the industry.

Occupying one of the largest stands at the event, Unique was so incredibly proud to have the space to showcase such a huge array of amazing products from hundreds of our brands including CLIF Bar, 2die4 Live Foods, Acure Organics, Alter Eco, Amazing OilsBragg, Blue Dinosaur, Bounce,  Cellfood, Chimes, Comvita, Dr Organic, Dr SuperfoodsEast Bali Cashews, Epic,  Eco Teas, Eden Health Foods, Extraordinary FoodsFood Matters, Gimme, Giovanni, Hope’s ReliefKombucha Max, Monica’s Mixes, My Magic MudNatracareNakula, Natural EvolutionNecta, NTS Health, Protein Supplies Australia, Power Super Foods, ProTingsPure Sports NutritionSchmidt’s, SilvercareSpreyton Fresh,  Teff Tribe, The Chocolate Yogi, Wholesome Chow, Wotnot, Yogi Tea, Zen Matcha Green Tea and lots more!

This year, thanks to dedicated staff
and suppliers, we were lucky enough
to take home the Best Stand Award.

For those who did come and visit the Unique stand, it was fantastic to see you. If you missed it, there’s always next year! With the event organisers promising it will be even bigger and better in 2017, we’ve already secured our spot and just like many that did attend, we can’t wait to do it all again!

 

Mark it on your calendars now, The Naturally Good Expo will be back 4-5 June, 2017 at ICC Sydney, Darling Harbour. You won’t want to miss it!

You can find out all you need to now about next years event here.

Contact us with your photos and feedback – we’d love to hear from you!

Brand News – Autumn 2016

THE LOOP KEEPS YOU UP TO DATE WITH THE LATEST NEWS ON THE BRANDS UNIQUE DISTRIBUTES.

From branding updates and packaging alterations to price changes, the major brand news for the quarter is covered right here.

For any brand change queries that aren’t covered below please contact us.

 

POWER SUPER FOODS ARE POWERING TO HELP YOU COMPETE

The superfood category was pioneered by brands like Power Super Foods. Since 2001 they have travelled the world in search of the finest superfoods and today are recognised as a premium brand.

As demand for superfood products increases, other brands are following Power Super Foods’ lead and have joined the superfood market. These other competing brands are making it onto your big competitors’ shelves, so how do you stick to offering premium products in such a populated market?

The great news is, Power Super Foods have dropped prices to keep their premium products price competitive with their competition.

The wholesale prices on popular lines have been significantly dropped by up to 60%. Products that have fallen in price include cacao, maca powder, chia seeds, Peruvian pink salt and more! To help stay competitive in your market, pass these savings onto your customers – find the new RRPs on our online shop.

The loop - PSF

 

NUI GOES ORGANIC

Nui’s cold-pressed, wild harvested virgin coconut oil has earnt Australian Organic Certification, which helps to cement the products purity further with consumers.

The brand is cruelty free, fair trade and embraces sustainable practices like using coconut husks for power generation.

Don’t forget to tell your customers about the new certified organic bonus these product now hold!

The loop - nui

 

CHIA MEAL CHANGES

Blanck & Co Chia Meal is now known as Chia Flour – but it’s the same great product. Your customers will love that their favourite protein packed finely milled Chia is now certified organic and they will be receiving more product for the
same price.

The loop - blanck and co

 

ANCIENT HARVEST PROTEIN PASTA PRICE DECREASE

Ancient Harvest’s naturally gluten-free pasta varieties, made with a hearty blend of quinoa and nutritious legumes, are now even more affordable for you and your customers.

The wholesale price and recommended retail price has been reduced on the Bean and Quinoa Supergrain Pasta Elbows, Lentil and Quinoa Supergrain Pasta Penne and the Lentil and Quinoa Supergrain Pasta Rotelle.

The pastas look and act like traditional pasta, from taste to texture, but have two times the protein, a healthy helping of fibre and are now very reasonably priced.

The loop - ancient harvest

 

SAME AMAZING OILS, FRESH NEW BRANDING

Amazing Oils’ magnesium products have had a makeover!

To help catch the eye of more consumers, a fresh new packaging is being rolled out across the entire brand. The new look will use similar colour tones, but offer a fresher, cleaner and more modern design.

Although the packaging is getting an update, you can reassure consumers that the products will be the exact same products that they know and love.

The Loop - Amazing Oils

A Whole Lot’s Happening with Wholefoods

THE DEMAND IS REAL FOR REAL WHOLEFOODS. BEAUTIFUL, RADIANT, NUTRIENT RICH WHOLEFOODS!

The healthy convenience trend has seen wholefoods enter the mainstream spotlight. No longer are they only used by health fanatics or found in the dark and dusty corner of your local supermarket. Find them everywhere; used in cooking shows, indorsed by celebrities, posted all over social media, in magazines…everywhere!

The increase in exposure, education and awareness that’s behind the trend has improved consumers understanding on what products will help them gain greater health. Wholefoods are marketed to appeal to consumers seeking foods that offer a high level of nutrients, contain nothing artificial, are not genetically modified and are typically organic.

Synthetic supplements are being swapped
for superfoods and wholefood diets,
such as paleo and sugar-free.

Consumers are now looking to replace what may have been offered ten years ago in a synthetic pill, with a chia pudding.

High demand for such foods is only increasing, so more brands continue to enter the wholefood category. With an exploding category, it can be daunting for a retailer to know where to start and which of these brands to stock.

With over 15 years’ experience in consistently producing high quality, top selling wholefood products,  Power Super Foods are recognised as the trusted pioneers of the wholefood category in Australia. Their drive to lead the industry in introducing unique wholefoods to the Australian market has seen them build a trusted name amongst health conscious consumers nationwide.

Since 2001 the 100% Australian owned company have been sourcing the finest and largest variety of organic, vegan, raw, low GI, fair trade, gluten free and dairy free functional wholefoods. These include ever-increasingly popular pantry staples such as chia seeds, cacao, goji berries and maca powder.

Having travelled the globe (over 30 countries), Power Super Foods owners, Paul and Lisa Jordan, were able to search high and low to discover unique, wholefoods that provide energy, enhance wellbeing and reflect the tradition of each
product’s origin.

Their premium quality products are all free of artificial preservatives and colours, synthetic flavourings and additives. All products are packed here in Australia in award winning packaging beautifully designed by artist Jim Tsinganos and art director Karen Klaich. The brand is also well known for their sustainability.

Power Super Foods source their premium products through partnerships with farming communities around the world (Central & South America to Polynesian countries) and strongly follow fair trade practices.

Paying a fair price to farmers to create economic opportunities among indigenous people in developing countries supports the traditions of native agriculture and expands good organic farming practices.

Power Super Foods Blog Posts - Sustainability

Power Super Foods social and environmental responsibility has also seen them carbon offset 1 million kilograms in 2011, in 2012 and again in 2014.

Furthermore, part proceeds are donated annually to many different organisations around the world that are passionate about maintaining a healthy planet including, Sea Shepherd and Thin Green Line. Find out more about their planetary
promise here.

Power Super Foods already offer over 60 high-quality products, but they’re not slowing down. Paul and Lisa Jordan are passionate about sourcing new products,

“We will continue to introduce more and more intriguing functional foods and products as they come to our attention”.

The trusted pioneers put in their all to bring to the market the latest products that help meet consumer’s nutritional needs deliciously, naturally, and simply… all at affordable and accessible prices.

Check out the full range of Power Super Foods’ products and find their new wholesale and recommended retail pricing on our online shop.