HEALTHY SNACK BARS ARE FUELLING SALES

In Australia, the snack bar market is expected to reach AUD $1 billion by 2024! With the ‘Snackification’ trend still going strong and consumer lifestyles getting more active with the warmer weather, the demand for healthy, convenient snack options is high.

In fact, recent research by Roy Morgan tracked the shopping habits of Australians over March and April this year. Their results showed that 66% of Australians bought savoury snacks and there was a significant increase in healthy-snack orders, which accounted for 54.7% of total packaged snack-food sales. That was the biggest moving sector in the healthy-snack category! 

Snack company Livwell Emporium said in a statement, “as the frequency of snacking has increased and interest in veganism has gained momentum, so too has the demand for healthier, plant-based snacking options”. The company saw sales increase by 80% in the last six months as Australians sought out healthier options and plant-based alternatives.

The research also found that more than 62% of the adult population are “heavy” or “medium” snackers. 

Tap into this growth and stock your snack bar category with these international and home-grown superstars. There is a bar to suit every dietary lifestyle, including keto, low carb, low sugar, vegan, paleo and gluten free. Let’s rip open the wrapper and discover more!

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L to R: Blue Dinosaur, Botanika Blends, Macro Mike, RXBAR, CLIF Builders, CLIF Bar.

Five Ingredients

Made from only five real, wholefood ingredients, Blue Dinosaur Snack Bars are plant based, gluten free and packed with natural energy and good fats. Boasting fresh, new branding and eye-catching packaging, the bars will jump off the shelf!

  • Vegan
  • Grain Free
  • Simple Ingredients

Low Carb Protein Bar

Crafted by nature and powered by plants, Botanika Blends Vegan Protein Bars contain less than 5.5g of carbs per serve and are packed with 10g of protein. Available in three delicious flavours, the bars are date free and contain pre + probiotics.  

  • Vegan
  • High Protein
  • Gluten Free

Clean Treat

Packed with high quality ingredients, Macro Mike The Game Changer Protein Bar is gluten and dairy free, and features 10g of plant protein. The delicious Cheezecake Choc Chip Peanut flavour makes the bar the ultimate guilt-free indulgence.

  • Vegan
  • High Protein
  • Gluten Free

Simple Ingredients

Utilising pure egg whites for protein, dates to bind and nuts for texture, RXBAR have crafted good for you, grab n’ go Protein Bars with homemade simplicity. Each bar packs 12g of protein and 5g of fibre for a nourishing snack.

  • High Protein
  • No Added Sugar
  • Simple Ingredients

Plant-Based Protein

CLIF Builders bars offer full on flavour and support full on performance. These great-tasting protein bars combine an expertly crafted blend of energy and 20g of protein to help hard working muscles recover after a tough workout.

  • High Protein
  • Vegan
  • For Energy

Sustained Energy

CLIF Bars are the leading energy bar in Australia and North America! With 100% organic rolled oats and up to 11g of plant protein per bar, customers will not only love the taste but also the $2.95 RRP price point!

  • Vegan
  • Organic Ingredients
  • For Energy
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L to R: GoMacro, Eclipse, KOJA, Naked Paleo, Niulife, Slim Secrets.

100% Plant Based

GoMacro Bars are 100% plant-based protein bars and made from USDA certified organic and non-GMO ingredients. Gluten and soy free, each bar provides 10g+ of protein and comes in a biodegradable shelf-ready CDU!

  • Vegan
  • Certified Organic
  • Non-GMO

Paleo Bar

Gluten, grain and dairy free, Eclipse Organics Paleo Bars are packed with nutritious, on-trend ingredients including hemp, chia seeds and coconut. The tasty bars are certified organic, vegan and made without any added sugars or preservatives.

  • Certified Organic
  • No Added Sugar
  • Grain Free

Healthy Fats

Koja caters to the mid-morning munchies with their Natural Peanut Butter Bars. Made without preservatives, artificial sweeteners, stabilisers or other additives, they are gluten free, vegan and are low in calories!

  • Low Carb
  • Gluten Free
  • Low Sugar

Satisfying Snack

Organic Naked Paleo Bars are made with vegan, on-trend ingredients including turmeric and hemp seeds. Free from gluten, dairy and preservatives, the delicious wholefood bars contain nothing artificial or refined.

  • Vegan
  • Grain Free
  • No Added Sugar

Simple and Delicious

Plant-Based Niulife Coco Bars are made with coconut blossom nectar, Australian almonds and Niulife organic fair-trade virgin coconut oil. The bars are gluten, soy and date free, with 100% of profits going to empowering lives.

  • Vegan
  • Gluten Free
  • Date Free

Keto Friendly

All natural Slim Secrets Bare Protein Bars are stripped clean of any ‘nasty’ additives and artificial ingredients often found in many protein bars. They are gluten free, low in carbs, keto friendly and packed with 12g of protein.

  • Keto
  • High Protein
  • Low Sugar

Fancy a snack? You can place your wholesale order online for all of these bars and more! Or simply contact our friendly sales representatives via 1800 787 904. Don’t have a wholesale account with us? No problem, you can register for one here.

RXBAR: AN IDEAL FIT FOR TODAY’S SNACK ENTHUSIASTS

According to Roy Morgan research, nearly 9 in 10 Australian adults eat packaged snacks each week. 54.7% of which consume at least one healthy snack in an average 7 day period. That’s a lot of opportunity for snack sales!

In fact, a total of 62.5% of the adult population are considered heavy or medium snackers consuming at least four packaged snacks per week. And they’re increasingly looking for healthier options.

NATURAL SNACKS

Natural ingredients are no longer a niche request for consumers. Producer of technology-driven natural ingredients and systems, Doëhler said the demand for naturalness and functionality is firmly cemented as a lifestyle choice as consumers continue to choose snacks that help make them feel good.

SNACK TIME IS ALL THE TIME

In today’s world, any time is snack time!

Snacking is no longer just an absent-minded activity. Shoppers are intentionally looking for snacks to indulge in, satisfy a craving, tide themselves over until their next meal, or enjoy on the go instead of a meal! The snackification movement is not disappearing anytime soon.

For retailers, variety is key. Variety across a multitude of locations and presented to customers at the right time to continue to see success with hungry snackers.

ETHICS AND VALUES MUST MATCH (AND BE COMMUNICATED!)

Today’s shoppers are not only looking for healthier snacks, but ones that tick ethical, local, environmentally friendly boxes too. The brand must have clear communication around these elements in order to stand out from their competition and gain consumer trust.

More and more consumers are shopping according to their values, increasingly willing to be loyal, repeat purchases of brands which they know align with their morals, and this includes their choice of snacks.

After all, consumption of snacks is often in public and millennials in particular see these choices as an expression of who they are and what they stand for.

SO, DO RXBAR’S CREATE THE IDEAL HEALTH-CONSCIOUS SNACK?

RXBAR real food protein bars contain eight ingredients or less with the major ingredients featured front and centre on the packaging. They’re vegetarian, use high-quality protein and stand for clear communication that highlights their wholesome ingredients and commitment to ‘clean’ nutrition.

rxbar-when-to-use

Each RXBAR packs 12g of protein and 5g of fibre in just under 220 calories (924 kilojoules) and what you see is what you eat. The core ingredients are all there for a reason:

Egg whites for protein. Dates to bind. Nuts for texture. 

No free rides. No fillers. Just real food that tastes good and is good for you. 

No artificial preservatives, added colours, sugar or GMO ingredients. 

It’s a nutritious, convenient protein bar that’s in a class of it’s own.

Like the sound of RXBAR? Your customers do! Order all six flavours now via our online store. Or register for a wholesale account with us here.

CAPITALISE ON SNACKIFICATION WITH HEALTHY SNACK BARS

Consumer demand for healthy convenience is driving growth in the snack bar category with plant-based bars leading the charge.

According to Mordor Intelligence, the Australian snack bar market is forecasted to reach $760 million USD by 2024.

With no clear market leader, retail success relies on a robust and diverse range that meets the various needs of today’s modern consumer – with demand for convenience and nutrition being the leading purchase driver.

Changing modern lifestyles with the consumption of smaller meals, is further leading to increased snack consumption, propelling the demand for snack bars. Product development with new flavours and trending functional ingredients, like turmeric, hemp and ginger also factors in the growth.

Top sellers feature claims like organic ingredients, gluten free, dairy free, paleo, raw and no artificial ingredients. Good fats are also in demand, partially fuelled by the keto diet craze. Snacks bars featuring hemp seeds and oil get a big tick with consumers for their high bioavailable protein and functional benefits.

Millennials make up the majority of snack bar customers, particularly for breakfast bars. Modern schedules are leaving millennials extremely time-conscious, hence the rise of the grab n’ go breakfast trend. Similar grab n’ go patterns are emerging with lunch choices, as lunch breaks are getting shorter for many working Australians.

Consumers want snack bars that compliment today’s diet trends, with the main three selling points being low carb, healthy fats and high protein.

Sports bars, including high protein and energy bars are very important with more Australians hitting gyms and fitness clubs and living healthy active lifestyles. The sports bars segment of the sport and diet grocery category grew by almost 8% over the last year and was the largest segment of the overall category in grocery.

According to Mordor Intelligence, trial and destination are key for a retailer to unlock the potential of the sports bars segment, whereas the demand for cereal bars comes from their properties related to functionality and health.

While parents aren’t the primary consumer group, according to Mordor Intelligence, almost half of all parents who purchase snack bars prefer to see “all natural” and “quality and easily recognisable ingredients” when choosing products.

Take advantage of consumer demand, and ensure your shelves are stocked with a snack bar collection to suit all tastes! Find all of the below on-trend bars and more in our online store! You can place and order 24/7 or give our friendly sales team a call on 1800 787 904! If you haven’t yet registered with us, you can do so here

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BRAND TRANSPARENCY DEMAND IN AUSTRALIA

It’s Time To Reveal All!

Today’s consumers are more educated and empowered than ever. Whether you’re a company, brand, or personal brand, it’s time to drop the curtains on your business, take a stand for something and let the world know. Otherwise, you’re about to get lost in the crowd…

Niulife-empowering-communities
100% of Niulife profits go towards erasing poverty and empowering lives in some of the world’s poorest remote coastal communities.

The retail space is more cut-throat than ever, with brands desperate to find their ‘edge’ amongst the competition.

Many companies are used to getting away with ‘green-washing’, making misleading claims and hiding not-so-forgivable actions behind closed doors in order to make a sale.

Fortunately, those tactics are losing effectiveness. Consumers are far more switched-on and are desperately calling out for increased brand transparency in the marketplace.

77% of Australian consumers say it’s important. They are really interested in the journey and transparency and want to know ‘where has this product come from?

What is brand transparency?

Brand transparency incorporates taking an open and honest stance about what your brand is and does – for better or worse. Taking a proactive approach to sharing this information, instead of simply confessing when ‘caught out’. 

It’s no longer possible to leave a gap between what your brand says and what you actually do. 

While the transparency ‘trend’ certainly isn’t new, it’s now imperative for a brand to stay afloat in today’s connected world. Consumer’s are realising the power they harness and are increasingly choosing to purchase a product or shop at a certain store that aligns with their own personal ethics and values. 

If they don’t know what your values are or what your company stands for, you will rapidly become nothing more than an easily tradable commodity. 

Transparency creates the grounds for trust and relationship building with your customers. This strong, positive relationship is what builds brand loyalty and without loyalty, you become open to substitution. 

alaffia-brand-transparency
Alaffia empowers local community members with work opportunities and gives back via the Alaffia Foundation, which is funded by the sale of their products.

So many of our amazing brands here at Unique are actively practicing transparency.

RXBAR lists the key ingredients front and centre on the packaging and proudly claim no B.S.; while Protein Supplies Australia and Botanika Blends actively call out misleading claims within the industry and stand by their adherence to using the best quality, safest ingredients. There’s nothing to hide.

Beyond this, many are also taking a stand on something that matters more than profit.

Social enterprises, East Bali Cashews, Alaffia, Niulife and Tsuno are great examples of this, giving back to incredible causes with every purchase. 

By actively standing for something and using business as a means for good, these brands are resonating with their target consumers on a more emotional level.

It also provides an opportunity for potential customers to strengthen their alliance with the brand, and ultimately helps the brand to build a loyal customer base.

The ‘feel good’ future of retail is here and it’s time to embrace transparency and purpose. So, tell us, what do you stand for?

Are you a retailer? Give your customers those ‘feel good’ vibes by simply doing their usual shop. Order your items online 24/7 or contact our friendly sales representatives via 1800 787 904. Don’t have a wholesale account with us? No problem, you can register here

SIX OF AUSTRALIA’S HOTTEST HEALTH FOOD TRENDS RIGHT NOW

Today’s busy lifestyles, over-ambitious to-do lists, and constant push to spread ourselves far too thin has us struggling to take a moment to stop.

As a result, convenience foods continue to take over the retail shelves and consumers can’t get enough.

But regular snack foods no longer cut it.

Consumers are demanding more nutritious options, more functional health benefits, and more snacks that suit their dietary preferences. They’re expecting far more than just something to tide them over until dinner time.

So what has consumers coming back for more? A little category we’re calling “Goodness on-the-go”. This includes health-focused snacks, wholesome mini meals and hydration that are designed for quick and easy consumption and pack a tonne of goodness into every mouthful.

These six trends fit smack bang in this category and are well and truly integrating into our daily lives. Have you got these hot sellers on your shelves?

SIX HEALTH FOOD TRENDS IN AUSTRALIA RIGHT NOW

WELLNESS SHOTS

Right on target with goodness-on-the-go, nutrient-rich juice shots provide a natural boost of nutrition in quick grab n’ go bottles. Popular in fresh juice bars and wellness cafes, these pint-sized drinks pack a punch when it comes to nutrition and caters to the demand for more functional food. 

gingershot-ginger-people

 

PRODUCT SPOTLIGHT: 

The Ginger People have Ginger Shots which are 30% ginger juice combined with creamy coconut. They’re available in Wild Turmeric with anti-inflammatory turmeric and black pepper (for better absorption), or Lemon & Cayenne for a fiery boost to the metabolism. The 60ml glass bottles are tucked neatly into a shelf-ready CDU and retail at only $4.95. 

PROTEIN-PACKED SNACKS

High-protein snacks have been a hit with health enthusiasts for years but the innovation in this space is really ramping up! You can find protein packed into all kinds of snacks including chips, chocolate, ice cream, yoghurts, spreads and of course, the OG of convenient protein snacks, the protein bar! 

Far from a brick that will break your teeth these days, the original gym-junkie protein bars have been reincarnated with numerous makeovers, ingredient overhauls and formulations. Plant-based protein bars and those with minimal ingredients are captivating a much wider market and come as a fresh alternative to whey protein based bars. 

rxbar-australia

PRODUCT SPOTLIGHT:  

RXBARs are protein bars made with a few simple ingredients that are perfect for breakfast on the go, as protein-packed snack bars, or as a pre/post-workout fuel. They use egg whites for protein, dates to bind and nuts for texture.

Each delicious bar packs 12g of protein and 5g of fibre in just under 220 calories and is a combination of only 8 ingredients or less! They are available in six tempting flavours and have an enticing RRP of only $3.95!

PEANUT EVERYTHING!

Peanuts are going beyond the much-loved peanut butter spread and are appearing in everything from baked goods, protein powders and snack bars. According to Mintel research, the fastest growing peanut ingredients in new products include peanut flour, peanut butter and peanut flavour.

Peanuts offer the perfect trifecta for taste, texture and nutrition, offering protein, fibre, vitamins and minerals to keep hunger pangs at bay. They appeal to plant-based foodies and bump up the protein for a clean, wholesome ingredient list that customers love.

macromike-2

PRODUCT SPOTLIGHT: 

It doesn’t get much more dedicated to peanuts than Macro Mike. They have a range of Protein Powders, just-add-water Cookie and Brownie Baking Mixes, Powdered Peanut Butters, and Protein Bars that hero the humble peanut!

Macro Mike impressively combines the need for convenience and the demand for high-protein without compromising on taste in the slightest. The entire range is vegan and retails from $4.50 to $69.95.

MINI MEALS

A Neilsen study revealed 45% of global respondents consume snacks as a meal alternative – 52% for breakfast, 43% for lunch and 40% for dinner. Thanks to our busy schedules, this snackification movement is rapidly becoming the norm with “heat and eat”, “just-add-water”, and “ready in minutes” product claims sounding like music to your customer’s ears! 

 The truth is, snacks are no longer filling gaps between more wholesome meals. They are the replacement for those meals.  

When you can offer your customers a mini meal that requires very little time and effort, has a great taste and a wholesome ingredient list – then you’re onto a winner! 

upbeat-australia

PRODUCT SPOTLIGHT: 

Upbeat packs a tonne of plant-based protein into a convenient range of grab n’ go porridge and meals. Suitable for breakfast, lunch and dinner, they contain 20-25g of protein per serve, include gluten-free and vegan options, are low in sugar and ready in five minutes!

They’re a health-conscious, quick fix meal solution with an awesome RRP of only $4.60-$5.70! 

The porridge flavours include Blueberry Coconut, Chai Spiced Apricot & Buckwheat, Chocolate and Three Grain Raspberry. The savoury selection includes Creamy Mushroom Buckwheat, Thai Curry Lentils and Coconut Curried Lentils. 

CAULIFLOWER

According to Nielsen data, packaged cauliflower products have grown by 71% over the past year. Experts are attributing the rise in cauli-love to a broader increased interest in low carb, keto and paleo diets. As well as an increased awareness about the health benefits of vegetables and desire to eat more of them. Especially those following flexitarian, vegan, gluten-free and plant-based diets. 

keto-naturals-cauli-bites

PRODUCT SPOTLIGHT:

Keto Naturals have a range of Crispy Cauli Bites that are keto and paleo friendly, gluten free and vegan. They’re non-GMO, have 5g net carbs and come in 8-pack, shelf-ready CDUs and flavours include:

  • Barbecue
  • Garlic & Herb
  • Sea Salted

Each pack contains a full head of cauliflower and is slow cooked using a simple list of clean ingredients without any fillers or artificial flavours. They RRP for only $4.95!

ECO HYDRATION

Single-use plastic water bottles are getting the flick with an influx of stylish, reusable alternatives taking their place.

Now used as a fashion accessory, hydrating in an environmentally friendly way is right on trend. The rise of the ‘VSCO girl’ has seen Hydro Flask bottles become a teenage girls’ statement drinking piece, while celebrities and the like are forking out $8,500 for a designer Chanel reusable bottle, because they can.

Healthier hydration is yet another way consumers can showcase their status and highlight their environmentally-friendly stance to the world. And it’s a fashion item that’s not going out of style any time soon. The global reusable water bottles market is expected to be valued at AUD$17.9 billion by 2029!

 

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PRODUCT SPOTLIGHT:

Hydro Flask insulated bottles are for life’s exciting moments. All while fighting the war on waste and looking great doing so.

They redefine the hydration experience excelling in temperature control with TempShield™ technology. As well as taste management with 18/8 pro-grade stainless steel that protects against flavour transfer. Plus, they have a slip-free, durable grip thanks to the proprietary powder coat. Hydro Flask deliver unexpected refreshment each and every time. Their double-insulated bottles RRP from $46.95. 

Australian health food trends are colliding with convenience now more than ever. So ramp up your goodness-on-the-go offering with these items and hundreds more by stocking your shelves with Unique Health Products?!

Order your items online 24/7 or contact our friendly sales representatives via 1800 787 904. Don’t have a wholesale account with us? No problem, you can register here

AUSTRALIAN EXCLUSIVE: RXBAR – THE FASTEST GROWING BAR BRAND IN THE US IS HERE!

Distributed exclusively through Unique Health Products, RXBAR® is a wholesome snack brand with products made from a few simple ingredients and no B.S.

It’s the protein bar that has been disrupting the industry overseas for years and is recognised as the fastest growing bar brand in the US – and now it’s finally here in Australia!

WHY RXBAR?

RXBAR was born in the world of CrossFit, where good nutrition is key to success and achieving your goals. In CrossFit terms, RX means performing a workout exactly as prescribed – a high standard. The team at RXBAR don’t cut corners and set high standards for themselves. That’s why they’re RXBAR.

They take an honest and straightforward approach to their foods – no overblown claims, certifications or gimmicks. These simple foundations have built them an engaged, loyal fan base 477k+ strong on social media with raving customers all around the world!

What is an RXBAR?

RXBARs are protein bars made with a few simple ingredients that are perfect for breakfast on the go, as protein-packed snack bars, or as a pre/post-workout fuel.

Each delicious bar packs 12g of protein and 5g of fibre in just under 220 calories.

With RXBAR, what you see is what you eat.

Egg whites for protein. Dates to bind. Nuts for texture.

The core ingredients are all there for a reason.

No free rides. No fillers. Just real food that tastes good and is good for you. No B.S.

Each bar has:

  • 8 ingredients or less
  • 12g protein
  • 4-5g fiber

RXBAR-FLAVOURS-AUSTRALIA

AUSTRALIAN FLAVOURS

We’ve managed to secure a selection of the hottest flavours from the RXBAR range including top-selling Chocolate Sea Salt!

The delicious flavours are:

  • Peanut Butter Chocolate
  • Blueberry
  • Chocolate Sea Salt
  • Coconut Chocolate
  • Lemon
  • Peanut Butter

UNRIVALLED TEXTURE AND TASTE

The impressively concise ingredient list of each RXBAR is matched by it’s distinct, chewy texture. The base of the bar is blended harmoniously with accents of whole nuts and other ingredients, dependent on the individual flavour.

This unparalleled combination of chewy base with bursts of crunch from nuts results in exciting texture pops that highlight the natural, wholesomeness of the bar, all while providing maximum flavour and nutrition.

It’s the must-have bar for 2020 that ticks all the on-trend healthy snack boxes AND has an enticing RRP of $3.95 that’s sure to convert!

Order your RXBAR collection today via our online store. It’s open 24/7!

Not yet registered with us? Don’t miss out on first-to-market sales, register today!

Have further questions or would like to place an order direct with one of our friendly sales team members? Give us a call on 1800 787 904!