4 HEALTH RETAIL OPPORTUNITIES TO BOOST YOUR SALES

There is no doubt that the face of retail in Australia is evolving. There are hurdles to overcome… but there are also many opportunities, particularly for those in the booming health retail space.

Our Unique Health Products Sales Reps are on the road meeting with retailers every day. This gives them incredible insights into the current state of retail across a broad range of categories. 

One of those Sales Reps is Laura Collins. A qualified Nutritionist, Laura has been on the Unique team for more than seven years. She knows health retail inside and out and has her finger on the pulse for what’s trending in the industry.

So we sat down with Laura to get her take on the key opportunities for natural, organic, fair-trade and eco-friendly retail today.

1. CAPITALISE ON MARKET GROWTH

In recent years, the way consumers look at health has changed. Not only is the definition of health much broader, covering everything from immunity to wellness, mindfulness and lifestyle elements of health, but it is also more mainstream.

“There is an understanding and acceptance now that health food doesn’t just belong in a health food store ,” explains Laura. “Health food often has higher margins and offers consumers a point of difference. More and more grocery, pharmacy and other specialty retailers are taking on health food products in a big way.”

There are also a number of consumer trends that are driving this mainstream shift. Plant-based eating is on the rise, as are low-carb, low-sugar and keto diets. Consumers are also far more savvy about the sustainability of products and they are actively seeking out eco-friendly options.

“Consumers are looking to brands like Ethique to reduce their reliance on plastic, or RXBAR for their super clean and transparent ingredients lists. There is so much opportunity for retailers to capitalise on.”

2. INTEGRATE YOUR SHELVES

The traditional approach to health food in Australia has been segregation. But Laura argues that integration is the future. It’s an approach that has seen much success in the USA and UK. It’s what customers want… and it’s also good for business. 

“A lot of grocery stores have a health or gourmet section, but this can be quite limiting,” explains Laura. “In this case, only consumers who believe they can afford it head to that section. However, if your shelves are integrated and the health products sit alongside the rest of your range, you give customers more choice.

“I worked with some grocery stores in Sydney to integrate. The result was higher sales for those health products compared to similar stores in the same area that took a segregation approach. Where it makes sense to do so, weaving the products through the shelves can train the customer to purchase differently. Otherwise, you could be missing out on potential sales.”

Integration is better for sales and it’s also a better customer experience. By integrating all the options, from private label through to premium health brands, customers can make a simple decision without having to snake around different aisles.

3. EMBRACE NOOTROPICS AND ADAPTOGENS

Laura also asserts that the products with a hugely promising future are those with functional ingredients such as nootropics and adaptogens. 

“We are an increasingly stressed society and consumers are looking for products to help their health and immunity. Natural alternatives to help with these concerns are increasingly popular. Adaptogens – such as rhodiola or siberian ginseng – can be really helpful. People can have vitamin deficiencies but also mineral deficiencies so mineral rich supplements such as Evolution Botanicals Himalayan Shilajit or Supercharged Food Fulvic Humic Concentrate are popular.

We haven’t even scratched the surface on nootropics in Australia but these ingredients may help with focus, productivity and reducing brain fog.”

4. OFFER HEALTHY SNACKING

Keto and healthy snacks are two categories that Laura can see have a big future in the Australian market. With the popularity of keto diets and consumers reaching for convenience, brands and products that combine the two, such as Keto Naturals, HeroCup or VitaWerx, are ones you want to have on your shelves.

“Anything keto and any healthy, clean snacks are huge in health retail right now,” says Laura. “Consumers are looking for the convenience of being able to reach for snacks and products that they know are good for them. Other wellness products such as The Ginger People Ginger Shots and Alchemy Elixirs are also popular. 

“Consumers are looking for products that offer a boost to their health and that’s what our range of brands and products can offer.”

YOUR TRUSTED ADVISOR IN HEALTH RETAIL

At Unique Health Products we distribute hundreds of health and wellness brands across Australia. Whether you are trying to reach new customer segments or have existing customers crying out for more natural, organic, fair-trade and eco-friendly products, we stock the best. You can shop online with us 24/7 here, or call our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.

UP YOUR SALES GAME WITH THESE PROTEIN BAR BRANDS

Australians love their protein bars. The snack bar market in Australia has been growing steadily over the last five years and is expected to reach more than AUD $900 million by 2025

In fact, there is quite a long-standing protein phenomenon happening. Even back in 2018, research out of Nielsen and The George Institute found that while total grocery growth sat at 2%, items described as containing protein saw a sales boost of 22.3%. 

Take your customers’ protein-packed snack game to the next level with these top-selling bars:

Clif Bars

CLIF BARS

In 1992, CLIF Bar and Company launched with a mission to develop an energy bar that combined convenience and great taste without compromising on quality, natural and organic ingredients. In the years since, they’ve gone on to become the number one energy bar in the United States and Canada.

CLIF Bar is crafted by athletes for athletes using real, vegan ingredients to fuel and nourish the body. Inside every one of the nine delicious CLIF Bar flavours you will find:

  • Between 9-11g protein (varies by flavour)
  • 11 vitamins and minerals
  • 70% organic ingredients
  • Slow-releasing carbohydrates for energy 
CLIF Builders Bars

CLIF BUILDERS BARS

Builders Bars are the number one plant-based protein bar in the United States. 

They are designed to both sustain workouts and help build muscle repair. With an impressive 20g of protein in each bar they are popular with athletes, fitness fanatics, body builders and tradies who need energy to fuel a physical day or work.

The low-GI Builders Bars have: 

  • 20g of complete plant-based protein
  • Essential amino acids to repair and rebuild muscles
  • Natural, organic, non-GMO ingredients
  • No artificial flavours
  • A real chocolate bar taste
  • Rainforest Alliance Certified Cocoa
  • No high fructose corn syrup
  • Three flavours – Chocolate, Chocolate Mint, Chocolate Peanut Butter
RXBAR

RXBAR

RXBAR is a brand built on absolute transparency. They are incredibly picky about the ingredients they use, and each of those ingredients are displayed front and centre on their packaging. Their no B.S. approach to creating simple, nutritious and flavoursome protein bars has garnered them a cult following of half a million on social media.

The RXBAR range has:

  • All natural, non-GMO and paleo-friendly ingredients
  • 12g protein from egg whites in every bar
  • 5g fibre per bar
  • Seven flavours – Blueberry, Chocolate Sea Salt, Coconut Chocolate, Peanut Butter, Peanut Butter Chocolate, Mixed Berry, Mint Chocolate
Botanika Blends protein bars

BOTANIKA BLENDS PROTEIN BARS

Botanika Blends brings together botany and food science to create plant-based, organic and health-conscious products. From their home base in Brisbane they are passionate about selecting sustainable food sources that promote better health for all. 

The Botanika Blends Protein Bars are:

  • Vegan friendly with no collagen, dairy or eggs
  • Gluten free with gut-friendly pre/probiotics
  • Packed with 10g protein and less than 5.5g carbs
  • Free from artificial colours, flavours, sweeteners, dates and rice malt syrup
  • Australian made
  • Six flavours – Apple Pie, Blueberry Pancake, Choc Chip Peanut Butter, Choc Hazelnut, Lemon Cheesecake, Vanilla Cake Batter
Macro Mike protein bars

MACRO MIKE PROTEIN BARS

Born from a desire to create the best-tasting vegan protein on the planet, Macro Mike has now created a range of baking mixes, powdered peanut butter, plant-based protein blends and protein bars. The entire range is macro and vegan friendly as well as gluten and dairy free, made from the best wholefoods from around the world. 

The range of Macro Mike Protein Bars are:

  • Made with plant-based protein
  • 100% natural 
  • Gluten and dairy free
  • Gut and macro friendly
  • Packed with 10-11g protein per bar
  • Four flavours – Almond Scrumptionator Cheezecake Choc Chip, Blueberry Muffin, The Game Changer Cheezecake Choc Chip Peanut, We Jammin’ Peanut Butter & Strawberry Jam Donut

STOCK YOUR SHELVES WITH THE TOP PROTEIN BAR BRANDS

To order from our range of protein bar brands, you can apply for a wholesale account with us here. If you already have an account, you can place your order online 24/7 via the online shop or call the sales team on 1800 797 904.

WAKE UP TO HEALTHY SALES

Busy lifestyles and fragmented eating habits have often required consumers to choose between a healthy breakfast or a more convenient option. But not anymore! The desire for a more diverse selection of grab n’ go healthy breakfast products is driving innovation to meet these changing consumer priorities.

Kickstart your breakfast sales with these nutritious, convenient and grab n’ go options.

Healthy breakfast spreads

Spread that hemp

All natural and made without additives, fillers or sweeteners, the Essential Hemp Nut Butter range is filled with good fats and combined with the protein superfood, hemp. These dairy-free and gluten-free butters are ideal as a breakfast spread or addition to a healthy morning smoothie.

Worry-free mite

Practically every ‘mite’ is covered with this breakfast spread gem! Free from yeast, gluten, soy, grains, nuts, dairy, eggs, thickeners, additives or added preservatives, it is the ultimate allergy-friendly superspread. EveryMite is available in four great options; Low Salt, Fodmap Friendly, Original and new BabyMite.

Pure golden goodness 

Driven by passion and love for what’s nourishing and real, The Whole Foodies (Wild Crafted) Raw Honey is 100% Australian and derived straight from nature’s wild eucalypt nectar and honeybees. Available in a 1kg tub or a handy 500g squeeze bottle. 

Antioxidant rich

Amazonia Raw Acai is the perfect beauty boost for breakfast bowls and smoothies. Packed with 21 times more antioxidants than blueberries, this certified organic, nutrient powerhouse is rich in Vitamin A and C, dietary fibre, and anthocyanins to support strong hair, skin and nails.

Daily dose of wellness 

Exclusive to Unique, Bragg Apple Cider Vinegar contains the sought-after ‘Mother’, is a household name and a world market leader. Made using only the finest, organically grown apples, the vinegar is unfiltered, unheated, unpasteurised and contains 5% acidity. 

Energy shot 

These shelf-stable, natural elixirs are free from artificial flavours, preservatives or colours, are caffeine free and made with 39% ginger and wild turmeric juice. The Ginger People Ginger Shots come in a shelf-ready CDU of 12 and are a great option for a countertop display upsell. 

Healthy breakfast baking

Macro-friendly waffles

Made using their smooth and creamy almond protein, Macro Mike’s Waffle Mix is packed with more than 20g of protein per serve. These plant-based, gluten-free and 100% natural waffles tap into the breakfast convenience trend requiring only the addition of mylk for a quick and healthy breakfast solution.

Low-carb pancakes 

Nutritious and delicious! These PBCo. Protein Pancakes are powered with 21g of plant-based protein and contain less than 3g of carbs per serve. With no added sugar and free of gluten, this 300g packet makes up to 30 deliciously fluffy pancakes. 

Healthy breakfast bowl

Nutty keto goodness

This gut-friendly, nutrient-rich granola contains no added sugar, is made with all-natural organic ingredients and has only 4g of carbs per serve. The Monday Food Co. Keto Granola combines salty and sweet nutty flavours and is available in 300g and 800g sizes.

Protein-packed porridge 

Consisting of key ingredients such as organic rolled oats, protein, probiotics, digestive enzymes and minerals, Botanika Blends Protein Brekky Porridge instant mixes are packed in convenient single serve sachets in a shelf-ready CDU of 12 or 1kg bags. Available in four protein-packed flavours.

Healthy breakfast on-the-go

Protein on-the-go 

Using eight simple ingredients including egg whites for protein, dates to bind and nuts for texture, each RXBAR packs 12g of protein and 5g of fibre in under 220 calories. At an enticing RRP of only $3.95, it is the perfect breakfast on-the-go. 

Stock up on healthy breakfast products

This is just a small sample of the healthy breakfast products in our range. Stock your shelves with the thousands of products you’ll find in our online store. If you’re new to Unique Health Products, you can register for an account here. You can shop from our online store 24/7 or by calling our friendly sales team on 1800 787 904. 

RXBAR NEW FLAVOURS FIRING UP PROTEIN SNACK BAR SALES

RXBAR is in a class of its own. The brand is disrupting the industry with its wholesome, core ingredients, high protein content and no B.S. approach to marketing and their ingredient lists.

With a loyal fan base of a cool 500,000 social media followers, RXBAR is the protein bar snack brand for busy people, yogis and gym enthusiasts alike. 

2021 is set to look even sweeter with two new protein bar flavours from this cult favourite – Mixed Berry and Mint Chocolate. These two vibrantly-packaged bars have joined the RXBAR range to add a pop of colour to your shelves and a boost to your sales.

Mixed Berry

The Mixed Berry bar, with its showstopping hot pink packaging is a delicious grab n‘ go snack bar. But it’s the ingredients – or lack of them – that will keep consumers coming back for more. Mixed Berry has only eight ingredients – dates, egg whites, almonds, cashews, cranberries, strawberries, raspberries and natural flavours.

Mint Chocolate

Mint Chocolate is a refreshing countertop hero in more ways than one. With only dates, egg whites, cashews, almonds, chocolate, cocoa, mint, natural flavors and sea salt, Mint Chocolate lives up to the RXBAR no B.S. promise.

Both the Mixed Berry and Mint Chocolate flavours available in CDUs of 12 with an RRP of $3.95 per bar. They are all natural, paleo friendly and contain:

✔️ 12g protein

✔️ 5g fibre

✔️ No hidden ingredients

You can add the new RXBAR flavours to your range through the Unique Health Products online store. You can register your account here and then order 24 hours a day, 7 days a week. Our friendly sales team is also available on 1800 787 904 to assist with your orders.

HEALTHY SNACK BARS ARE FUELLING SALES

In Australia, the snack bar market is expected to reach AUD $1 billion by 2024! With the ‘Snackification’ trend still going strong and consumer lifestyles getting more active with the warmer weather, the demand for healthy, convenient snack options is high.

In fact, recent research by Roy Morgan tracked the shopping habits of Australians over March and April this year. Their results showed that 66% of Australians bought savoury snacks and there was a significant increase in healthy-snack orders, which accounted for 54.7% of total packaged snack-food sales. That was the biggest moving sector in the healthy-snack category! 

Snack company Livwell Emporium said in a statement, “as the frequency of snacking has increased and interest in veganism has gained momentum, so too has the demand for healthier, plant-based snacking options”. The company saw sales increase by 80% in the last six months as Australians sought out healthier options and plant-based alternatives.

The research also found that more than 62% of the adult population are “heavy” or “medium” snackers. 

Tap into this growth and stock your snack bar category with these international and home-grown superstars. There is a bar to suit every dietary lifestyle, including keto, low carb, low sugar, vegan, paleo and gluten free. Let’s rip open the wrapper and discover more!

top-selling-snack-bars-australia
L to R: Blue Dinosaur, Botanika Blends, Macro Mike, RXBAR, CLIF Builders, CLIF Bar.

Five Ingredients

Made from only five real, wholefood ingredients, Blue Dinosaur Snack Bars are plant based, gluten free and packed with natural energy and good fats. Boasting fresh, new branding and eye-catching packaging, the bars will jump off the shelf!

  • Vegan
  • Grain Free
  • Simple Ingredients

Low Carb Protein Bar

Crafted by nature and powered by plants, Botanika Blends Vegan Protein Bars contain less than 5.5g of carbs per serve and are packed with 10g of protein. Available in three delicious flavours, the bars are date free and contain pre + probiotics.  

  • Vegan
  • High Protein
  • Gluten Free

Clean Treat

Packed with high quality ingredients, Macro Mike The Game Changer Protein Bar is gluten and dairy free, and features 10g of plant protein. The delicious Cheezecake Choc Chip Peanut flavour makes the bar the ultimate guilt-free indulgence.

  • Vegan
  • High Protein
  • Gluten Free

Simple Ingredients

Utilising pure egg whites for protein, dates to bind and nuts for texture, RXBAR have crafted good for you, grab n’ go Protein Bars with homemade simplicity. Each bar packs 12g of protein and 5g of fibre for a nourishing snack.

  • High Protein
  • No Added Sugar
  • Simple Ingredients

Plant-Based Protein

CLIF Builders bars offer full on flavour and support full on performance. These great-tasting protein bars combine an expertly crafted blend of energy and 20g of protein to help hard working muscles recover after a tough workout.

  • High Protein
  • Vegan
  • For Energy

Sustained Energy

CLIF Bars are the leading energy bar in Australia and North America! With 100% organic rolled oats and up to 11g of plant protein per bar, customers will not only love the taste but also the $2.95 RRP price point!

  • Vegan
  • Organic Ingredients
  • For Energy
top-selling-snack-bars-australia-1
L to R: GoMacro, Eclipse, KOJA, Naked Paleo, Niulife, Slim Secrets.

100% Plant Based

GoMacro Bars are 100% plant-based protein bars and made from USDA certified organic and non-GMO ingredients. Gluten and soy free, each bar provides 10g+ of protein and comes in a biodegradable shelf-ready CDU!

  • Vegan
  • Certified Organic
  • Non-GMO

Paleo Bar

Gluten, grain and dairy free, Eclipse Organics Paleo Bars are packed with nutritious, on-trend ingredients including hemp, chia seeds and coconut. The tasty bars are certified organic, vegan and made without any added sugars or preservatives.

  • Certified Organic
  • No Added Sugar
  • Grain Free

Healthy Fats

Koja caters to the mid-morning munchies with their Natural Peanut Butter Bars. Made without preservatives, artificial sweeteners, stabilisers or other additives, they are gluten free, vegan and are low in calories!

  • Low Carb
  • Gluten Free
  • Low Sugar

Satisfying Snack

Organic Naked Paleo Bars are made with vegan, on-trend ingredients including turmeric and hemp seeds. Free from gluten, dairy and preservatives, the delicious wholefood bars contain nothing artificial or refined.

  • Vegan
  • Grain Free
  • No Added Sugar

Simple and Delicious

Plant-Based Niulife Coco Bars are made with coconut blossom nectar, Australian almonds and Niulife organic fair-trade virgin coconut oil. The bars are gluten, soy and date free, with 100% of profits going to empowering lives.

  • Vegan
  • Gluten Free
  • Date Free

Keto Friendly

All natural Slim Secrets Bare Protein Bars are stripped clean of any ‘nasty’ additives and artificial ingredients often found in many protein bars. They are gluten free, low in carbs, keto friendly and packed with 12g of protein.

  • Keto
  • High Protein
  • Low Sugar

Fancy a snack? You can place your wholesale order online for all of these bars and more! Or simply contact our friendly sales representatives via 1800 787 904. Don’t have a wholesale account with us? No problem, you can register for one here.

RXBAR: AN IDEAL FIT FOR TODAY’S SNACK ENTHUSIASTS

According to Roy Morgan research, nearly 9 in 10 Australian adults eat packaged snacks each week. 54.7% of which consume at least one healthy snack in an average 7 day period. That’s a lot of opportunity for snack sales!

In fact, a total of 62.5% of the adult population are considered heavy or medium snackers consuming at least four packaged snacks per week. And they’re increasingly looking for healthier options.

NATURAL SNACKS

Natural ingredients are no longer a niche request for consumers. Producer of technology-driven natural ingredients and systems, Doëhler said the demand for naturalness and functionality is firmly cemented as a lifestyle choice as consumers continue to choose snacks that help make them feel good.

SNACK TIME IS ALL THE TIME

In today’s world, any time is snack time!

Snacking is no longer just an absent-minded activity. Shoppers are intentionally looking for snacks to indulge in, satisfy a craving, tide themselves over until their next meal, or enjoy on the go instead of a meal! The snackification movement is not disappearing anytime soon.

For retailers, variety is key. Variety across a multitude of locations and presented to customers at the right time to continue to see success with hungry snackers.

ETHICS AND VALUES MUST MATCH (AND BE COMMUNICATED!)

Today’s shoppers are not only looking for healthier snacks, but ones that tick ethical, local, environmentally friendly boxes too. The brand must have clear communication around these elements in order to stand out from their competition and gain consumer trust.

More and more consumers are shopping according to their values, increasingly willing to be loyal, repeat purchases of brands which they know align with their morals, and this includes their choice of snacks.

After all, consumption of snacks is often in public and millennials in particular see these choices as an expression of who they are and what they stand for.

SO, DO RXBAR’S CREATE THE IDEAL HEALTH-CONSCIOUS SNACK?

RXBAR real food protein bars contain eight ingredients or less with the major ingredients featured front and centre on the packaging. They’re vegetarian, use high-quality protein and stand for clear communication that highlights their wholesome ingredients and commitment to ‘clean’ nutrition.

rxbar-when-to-use

Each RXBAR packs 12g of protein and 5g of fibre in just under 220 calories (924 kilojoules) and what you see is what you eat. The core ingredients are all there for a reason:

Egg whites for protein. Dates to bind. Nuts for texture. 

No free rides. No fillers. Just real food that tastes good and is good for you. 

No artificial preservatives, added colours, sugar or GMO ingredients. 

It’s a nutritious, convenient protein bar that’s in a class of it’s own.

Like the sound of RXBAR? Your customers do! Order all six flavours now via our online store. Or register for a wholesale account with us here.

CAPITALISE ON SNACKIFICATION WITH HEALTHY SNACK BARS

Consumer demand for healthy convenience is driving growth in the snack bar category with plant-based bars leading the charge.

According to Mordor Intelligence, the Australian snack bar market is forecasted to reach $760 million USD by 2024.

With no clear market leader, retail success relies on a robust and diverse range that meets the various needs of today’s modern consumer – with demand for convenience and nutrition being the leading purchase driver.

Changing modern lifestyles with the consumption of smaller meals, is further leading to increased snack consumption, propelling the demand for snack bars. Product development with new flavours and trending functional ingredients, like turmeric, hemp and ginger also factors in the growth.

Top sellers feature claims like organic ingredients, gluten free, dairy free, paleo, raw and no artificial ingredients. Good fats are also in demand, partially fuelled by the keto diet craze. Snacks bars featuring hemp seeds and oil get a big tick with consumers for their high bioavailable protein and functional benefits.

Millennials make up the majority of snack bar customers, particularly for breakfast bars. Modern schedules are leaving millennials extremely time-conscious, hence the rise of the grab n’ go breakfast trend. Similar grab n’ go patterns are emerging with lunch choices, as lunch breaks are getting shorter for many working Australians.

Consumers want snack bars that compliment today’s diet trends, with the main three selling points being low carb, healthy fats and high protein.

Sports bars, including high protein and energy bars are very important with more Australians hitting gyms and fitness clubs and living healthy active lifestyles. The sports bars segment of the sport and diet grocery category grew by almost 8% over the last year and was the largest segment of the overall category in grocery.

According to Mordor Intelligence, trial and destination are key for a retailer to unlock the potential of the sports bars segment, whereas the demand for cereal bars comes from their properties related to functionality and health.

While parents aren’t the primary consumer group, according to Mordor Intelligence, almost half of all parents who purchase snack bars prefer to see “all natural” and “quality and easily recognisable ingredients” when choosing products.

Take advantage of consumer demand, and ensure your shelves are stocked with a snack bar collection to suit all tastes! Find all of the below on-trend bars and more in our online store! You can place and order 24/7 or give our friendly sales team a call on 1800 787 904! If you haven’t yet registered with us, you can do so here

CapitaliseON-snackification -healthy-food-bars2

BRAND TRANSPARENCY DEMAND IN AUSTRALIA

It’s Time To Reveal All!

Today’s consumers are more educated and empowered than ever. Whether you’re a company, brand, or personal brand, it’s time to drop the curtains on your business, take a stand for something and let the world know. Otherwise, you’re about to get lost in the crowd…

Niulife-empowering-communities
100% of Niulife profits go towards erasing poverty and empowering lives in some of the world’s poorest remote coastal communities.

The retail space is more cut-throat than ever, with brands desperate to find their ‘edge’ amongst the competition.

Many companies are used to getting away with ‘green-washing’, making misleading claims and hiding not-so-forgivable actions behind closed doors in order to make a sale.

Fortunately, those tactics are losing effectiveness. Consumers are far more switched-on and are desperately calling out for increased brand transparency in the marketplace.

77% of Australian consumers say it’s important. They are really interested in the journey and transparency and want to know ‘where has this product come from?

What is brand transparency?

Brand transparency incorporates taking an open and honest stance about what your brand is and does – for better or worse. Taking a proactive approach to sharing this information, instead of simply confessing when ‘caught out’. 

It’s no longer possible to leave a gap between what your brand says and what you actually do. 

While the transparency ‘trend’ certainly isn’t new, it’s now imperative for a brand to stay afloat in today’s connected world. Consumer’s are realising the power they harness and are increasingly choosing to purchase a product or shop at a certain store that aligns with their own personal ethics and values. 

If they don’t know what your values are or what your company stands for, you will rapidly become nothing more than an easily tradable commodity. 

Transparency creates the grounds for trust and relationship building with your customers. This strong, positive relationship is what builds brand loyalty and without loyalty, you become open to substitution. 

alaffia-brand-transparency
Alaffia empowers local community members with work opportunities and gives back via the Alaffia Foundation, which is funded by the sale of their products.

So many of our amazing brands here at Unique are actively practicing transparency.

RXBAR lists the key ingredients front and centre on the packaging and proudly claim no B.S.; while Protein Supplies Australia and Botanika Blends actively call out misleading claims within the industry and stand by their adherence to using the best quality, safest ingredients. There’s nothing to hide.

Beyond this, many are also taking a stand on something that matters more than profit.

Social enterprises, East Bali Cashews, Alaffia, Niulife and Tsuno are great examples of this, giving back to incredible causes with every purchase. 

By actively standing for something and using business as a means for good, these brands are resonating with their target consumers on a more emotional level.

It also provides an opportunity for potential customers to strengthen their alliance with the brand, and ultimately helps the brand to build a loyal customer base.

The ‘feel good’ future of retail is here and it’s time to embrace transparency and purpose. So, tell us, what do you stand for?

Are you a retailer? Give your customers those ‘feel good’ vibes by simply doing their usual shop. Order your items online 24/7 or contact our friendly sales representatives via 1800 787 904. Don’t have a wholesale account with us? No problem, you can register here

SIX OF AUSTRALIA’S HOTTEST HEALTH FOOD TRENDS RIGHT NOW

Today’s busy lifestyles, over-ambitious to-do lists, and constant push to spread ourselves far too thin has us struggling to take a moment to stop.

As a result, convenience foods continue to take over the retail shelves and consumers can’t get enough.

But regular snack foods no longer cut it.

Consumers are demanding more nutritious options, more functional health benefits, and more snacks that suit their dietary preferences. They’re expecting far more than just something to tide them over until dinner time.

So what has consumers coming back for more? A little category we’re calling “Goodness on-the-go”. This includes health-focused snacks, wholesome mini meals and hydration that are designed for quick and easy consumption and pack a tonne of goodness into every mouthful.

These six trends fit smack bang in this category and are well and truly integrating into our daily lives. Have you got these hot sellers on your shelves?

SIX HEALTH FOOD TRENDS IN AUSTRALIA RIGHT NOW

WELLNESS SHOTS

Right on target with goodness-on-the-go, nutrient-rich juice shots provide a natural boost of nutrition in quick grab n’ go bottles. Popular in fresh juice bars and wellness cafes, these pint-sized drinks pack a punch when it comes to nutrition and caters to the demand for more functional food. 

gingershot-ginger-people

PRODUCT SPOTLIGHT: 

The Ginger People have Ginger Shots which are 30% ginger juice combined with creamy coconut. They’re available in Wild Turmeric with anti-inflammatory turmeric and black pepper (for better absorption), or Lemon & Cayenne for a fiery boost to the metabolism. The 60ml glass bottles are tucked neatly into a shelf-ready CDU and retail at only $4.95. 

PROTEIN-PACKED SNACKS

High-protein snacks have been a hit with health enthusiasts for years but the innovation in this space is really ramping up! You can find protein packed into all kinds of snacks including chips, chocolate, ice cream, yoghurts, spreads and of course, the OG of convenient protein snacks, the protein bar! 

Far from a brick that will break your teeth these days, the original gym-junkie protein bars have been reincarnated with numerous makeovers, ingredient overhauls and formulations. Plant-based protein bars and those with minimal ingredients are captivating a much wider market and come as a fresh alternative to whey protein based bars. 

rxbar-australia

PRODUCT SPOTLIGHT:  

RXBARs are protein bars made with a few simple ingredients that are perfect for breakfast on the go, as protein-packed snack bars, or as a pre/post-workout fuel. They use egg whites for protein, dates to bind and nuts for texture.

Each delicious bar packs 12g of protein and 5g of fibre in just under 220 calories and is a combination of only 8 ingredients or less! They are available in six tempting flavours and have an enticing RRP of only $3.95!

PEANUT EVERYTHING!

Peanuts are going beyond the much-loved peanut butter spread and are appearing in everything from baked goods, protein powders and snack bars. According to Mintel research, the fastest growing peanut ingredients in new products include peanut flour, peanut butter and peanut flavour.

Peanuts offer the perfect trifecta for taste, texture and nutrition, offering protein, fibre, vitamins and minerals to keep hunger pangs at bay. They appeal to plant-based foodies and bump up the protein for a clean, wholesome ingredient list that customers love.

macromike-2

PRODUCT SPOTLIGHT: 

It doesn’t get much more dedicated to peanuts than Macro Mike. They have a range of Protein Powders, just-add-water Cookie and Brownie Baking Mixes, Powdered Peanut Butters, and Protein Bars that hero the humble peanut!

Macro Mike impressively combines the need for convenience and the demand for high-protein without compromising on taste in the slightest. The entire range is vegan and retails from $4.50 to $69.95.

MINI MEALS

A Neilsen study revealed 45% of global respondents consume snacks as a meal alternative – 52% for breakfast, 43% for lunch and 40% for dinner. Thanks to our busy schedules, this snackification movement is rapidly becoming the norm with “heat and eat”, “just-add-water”, and “ready in minutes” product claims sounding like music to your customer’s ears! 

 The truth is, snacks are no longer filling gaps between more wholesome meals. They are the replacement for those meals.  

When you can offer your customers a mini meal that requires very little time and effort, has a great taste and a wholesome ingredient list – then you’re onto a winner! 

upbeat-australia

PRODUCT SPOTLIGHT: 

Upbeat packs a tonne of plant-based protein into a convenient range of grab n’ go porridge and meals. Suitable for breakfast, lunch and dinner, they contain 20-25g of protein per serve, include gluten-free and vegan options, are low in sugar and ready in five minutes!

They’re a health-conscious, quick fix meal solution with an awesome RRP of only $4.60-$5.70! 

The porridge flavours include Blueberry Coconut, Chai Spiced Apricot & Buckwheat, Chocolate and Three Grain Raspberry. The savoury selection includes Creamy Mushroom Buckwheat, Thai Curry Lentils and Coconut Curried Lentils. 

CAULIFLOWER

According to Nielsen data, packaged cauliflower products have grown by 71% over the past year. Experts are attributing the rise in cauli-love to a broader increased interest in low carb, keto and paleo diets. As well as an increased awareness about the health benefits of vegetables and desire to eat more of them. Especially those following flexitarian, vegan, gluten-free and plant-based diets. 

keto-naturals-cauli-bites

PRODUCT SPOTLIGHT:

Keto Naturals have a range of Crispy Cauli Bites that are keto and paleo friendly, gluten free and vegan. They’re non-GMO, have 5g net carbs and come in 8-pack, shelf-ready CDUs and flavours include:

  • Barbecue
  • Garlic & Herb
  • Sea Salted

Each pack contains a full head of cauliflower and is slow cooked using a simple list of clean ingredients without any fillers or artificial flavours. They RRP for only $4.95!

Australian health food trends are colliding with convenience now more than ever. So ramp up your goodness-on-the-go offering with these items and hundreds more by stocking your shelves with Unique Health Products?!

Order your items online 24/7 or contact our friendly sales representatives via 1800 787 904. Don’t have a wholesale account with us? No problem, you can register here