SUSTAINABLE BRANDS ANSWER THE CONSUMER CALL

Regardless of generation or gender, the environment matters to consumers. 

In one study of 2000 Australians, the researchers found that the top three overall social and economic concerns for the respondents were plastic waste, toxic chemicals and our oceans. The same study also found that 56% of people are actively searching for sustainable brands and products that support causes or have environmentally friendly attributes. As many as 6 in 10 will pay more for said products. 

56% of people are actively searching for sustainable brands and products that support causes or have environmentally friendly attributes.

Equally, in another recent study on sustainability in Australia, 46% of people reported that they had stopped buying particular products due to their environmental and societal impact. 48% of people wear their choices with pride, believing that sustainable purchases are a statement of who they are and what they believe in. 

At Unique Health Products, we are proud to distribute products from a large range of sustainable brands that are leaders in providing choices to address the environmental concerns of consumers.

Sustainable brands using recycled packaging

RECYCLED PACKAGING

The statistics on plastic packaging are frightening. In Australia, one million tonnes of our annual plastic consumption is single-use plastic. And it’s not going unnoticed. 83% of people are concerned by plastic waste. 

Ethique is on a mission to #giveupthebottle and revolutionise the beauty industry. To date, Ethique’s solid bars have saved more than 10 million bottles from entering landfill. The commitment from this brand to being plastic free extends right across the business. Not only are the bars plastic free, but they also use compostable packaging.

Acure is another sustainable brand, already firmly committed to sustainable and natural products, now taking further steps by removing unnecessary outer box packaging. 

Similarly, household cleaning brand, Earthwise, has pledged that by 2025, 100% of their packaging will be recyclable, reusable or compostable. They are transparent on their progress and dedicated to making positive environmental change.

Sustainable brands that consider the full product life cycle

THE FULL PRODUCT LIFE CYCLE

The Australian Packaging Covenant has set a target for 100% of product packaging to be reusable, recyclable or compostable by 2025. There are many brands that are going further than that to create products that not only use sustainable packaging, but the product itself is compostable. 

This approach of considering the full product life cycle caters to the growing consumer market that is concerned with their waste footprint.

PATCH is one such sustainable brand with their innovative, compostable Bandages. Not only are the PATCH Bandages made from 100% natural bamboo fibre with the added goodness of activated charcoal, aloe vera and coconut oil, but the Bandages, and their packaging, are also 100% compostable. The result is a product that is good for people and the planet. 

Using bio-plastics, the Biotuff range of Bin Liners, Kitchen Tidy Bags, Nappy Waste Bags, Disposable Gloves, Cling Wrap, Sandwich Bags and Dog Waste Bags are biodegradable and compostable. Plastic bags can take between 20 and 1000 years to decompose, not to mention the other environmental impacts they can have for our oceans and animals. 

Sustainable brands that make reusables

REUSABLES

According to Euromonitor, the Australian ‘throw-away’ culture is being replaced with an increased movement towards reusable and refillable containers and products. 

Ever Eco was an Australian pioneer as the first brand in the country to introduce Stainless Steel Drinking Straws. They have continued to lead the reusables industry and have since expanded their range to include a large number of reusables including Water Bottles, Clothes Pegs, Produce Bags, Kitchen Storage and more.

Also in the reusables market, Honeybee Wrap creates 100% organic cotton, eco alternatives to plastic wrap that can be reused time and time again. 

But it’s not just food and drink related products that are driving the reusables boom. The Hello Cup replaces pads and tampons as a reusable period product alternative. Made from medical grade thermoplastic elastomer, it can be used for years, helping to reduce the 45 billion single-use period products that end up in landfill each year. 

Sustainable brands that use sustainably sourced ingredients

SUSTAINABLY SOURCED INGREDIENTS

In one study conducted by IBM it was found that 73% of the research participants want more than simple sustainability claims from the brands they buy. They want details about sourcing and the traceability of products and ingredients. Of those people, 71% are willing to pay a premium for products that provide that information.

This is the kind of transparency that RXBAR was founded on. Not only does every RXBAR contain clean and responsibly-sourced ingredients, those ingredients are proudly visible, front and centre on the product packaging. 

The Ginger People are also steadfastly committed to sustainably sourced ingredients and have developed strong partnerships with their farmers to ensure this. By working with family farms around the world in locations such as Peru, China, Indonesia and Fiji, they create opportunities for the local people and follow bio-diverse farming practices. 

Ethical sourcing is also a principle that guides the production of Dr Organic Skincare and Hair Care. The natural and plant extracts are sourced from around the world to produce luxury products that don’t cost the earth.  

Sustainable brands with carbon neutral operations

CARBON NEUTRAL OPERATIONS

77% of consumers are concerned about climate change. They are looking for the brands they purchase to take positive action towards reducing their carbon footprint. 

CLIF is a leader in this space, having achieved their goal of carbon neutral business operations, operating on 100% green power for electricity at all CLIF facilities. Not only this, they also sustainably source their ingredients and they are committed to reaching a goal of 100% reusable, recyclable or compostable packaging by 2025.

Sustainable brands showing environmental innovation

ENVIRONMENTAL INNOVATION

There are also many sustainable brands that are identifying innovative ways to target environmental issues.

Take People4Ocean as an example. Their range of suncare products were designed by marine biologists to be not only reef safe but also target common skin concerns related to sun exposure. 

Another brand innovating for good is Natural Evolution. What started as an accidental discovery when Natural Evolution founder and second-generation banana farmer, Robert Watkins, drove over a hand of lady finger bananas has turned into a booming brand. Not only do Natural Evolution Banana Flour products have an array of health benefits, using the bananas to produce flour also helps with the issue of farmers discarding excess bananas that were unwanted by the supermarkets. 

CATER TO YOUR ECO CUSTOMERS WITH OUR SUSTAINABLE BRANDS

Whatever the environmental concerns of your customers, at Unique Health Products we have brands to cater to their needs. As a retailer you can make a statement about your sustainability goals and commitments by stocking your shelves with these innovative, eco-friendly brands. 

These sustainable brands and many more are available 24/7 in our online store, or alternatively you can call our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.

TRENDS AND INSIGHTS FROM NATURALLY GOOD 2021

Over the last 25 years as a natural health products distributor, we’ve not only witnessed the industry evolve, we’re proud of the role we’ve played in that evolution. Natural health products have merged into the mainstream as more and more consumers embrace their benefits.

One thing we recognise as a business is that it’s when we come together to share, connect and learn that we see the biggest shifts. Naturally Good is one such place to do that and we were thrilled to be back at Naturally Good 2021, flying the Unique flag alongside our suppliers, retailers and industry peers.

If you weren’t able to make it to Naturally Good 2021, we wanted to share some of the learnings and insights we took away from the event so you can ride the wave of the coming industry trends.

Naturally Good 2021 insights

HOLISTIC HEALTH 

Something we’ve been talking about for awhile at Unique Health Products is the more holistic nature of the modern health consumer. Today’s definition of health includes both physical and emotional aspects. 

This trend towards total mind and body wellness was echoed by the IRI Analysis, 2021, which lists physical activity, diet and nutrition alongside other holistic health priorities such as sleep, rest, financial wellbeing, ethics and sustainability. 

At the same time, the health foods market is growing. According to the IRI MarketEdge Grocery Scan, MAT to 03/01/21, health foods in grocery saw dollar growth of 10.7% from 2019 to 2020 to AUD$662 million. Vitamins and minerals in grocery saw 13.1% dollar growth in the same period to AUD$47.4 billion incremental dollars. 

PLANT-BASED DIETS

Plant-based eating is on the rise with 65% of global consumers eating more plant-based food and beverages1. But it’s not just vegans who are driving the plant-based trend. There are new markets of consumers turning to plants for a variety of reasons.

In Australia, 1-3% of people identify as vegan, 4-12% as vegetarian, 7-20% as flexitarian and 20-25% as meat reducers2

Interestingly, the uptake of plant-based meat alternatives is mostly driven by curiosity. While 17% of people buy plant-based meat alternatives because they are vegan or vegetarian, 19% of people do so for environmental reasons, 28% due to animal welfare concerns and 58% out of curiosity about the taste3

But this isn’t the end of the plant-based growth phenomenon. Expect to see more in the way of adaptogenic plants, such as ashwagandha, rhodiola, maca, holy basil and eleuthero root, that can help people to cope with stress.

PROTEIN POWER

Protein has been shining in the spotlight for some time… but what next?

What is apparent from in-store promotion is that consumers see protein as permission to indulge. However, given the saturation of protein-centric SKUs in the market, the key when it comes to protein is differentiation. 

That differentiation comes in a variety of different ways. The first is products that crank up the protein, such as CLIF Builders Bars. The second is in personalisation to target specific market segments4. It’s important to focus on the importance of protein quality with a number of plant-based protein sources, such as protein-rich pulses and carbon transformation playing a bigger role in the industry. 

GUT HEALTH AND IMMUNITY

With increasing awareness and interest in products that support immunity, digestion and gut health, there also comes an opportunity for in-store education and promotion. 

75% of consumers admit to learning about new products by discovering them in store5. It’s important to maximise shelf-ready packaging to ensure the brand and key selling points are clear to not only increase customer awareness of the product but also the ingredients used. Better-for-you bagged snacks are also playing a leading role in the future of shelf real estate.10 

In this same trend, it’s worth noting that probiotic and prebiotic grocery SKUs are growing by more than 50% year on year6. The opportunity here is to highlight probiotic quality and strain efficacy and look for probiotics entering new categories.

Further, by integrating health products alongside non-health products on shelves you can reach new customers and demonstrate your awareness of and responsiveness to trends that are important to consumers. 

AUSTRALIAN DIET TRENDS

While Australians generally have a poor diet (i.e. not enough of the recommended five food groups, with too much of the discretionary category) there is some awareness of this. 44% of consumers agree that they “follow a balanced, healthy diet” while only 12% strongly agree with this statement.7

At the same time, 44% of Australians are concerned about how much sugar they are consuming.8 Related to this, SKUs that target the no/less sugar market are seeing 17% dollar growth and 13% unit growth, both higher than the industry growth rates.9 

The opportunity in this trend is the reinvention of low sugar indulgence with a move to clean and simple ingredients. 

STAY AHEAD OF THE TRENDS

At Unique Health Products, we have our finger on the pulse to help you stay ahead of the trends. We distribute hundreds of brands that are leading the charge in natural health. You can shop online with us 24/7 here, or call our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.

Sources: 1DuPont Nutrition & Health, 2021., 2IRI Shopper Panel Survey; Essential Vision; Roy Morgan; Sydney Morning Herald., 3IRI Shopper Panel Survey, 2020; n = 1,874., 4IRI MarketEdge Grocery Scan, MAT to 03/01/21., 5IRI Shopper Panel Survey, January/February 2021 (n = 5,044); IRI Store Visits., 6IRI MarketEdge Grocery Scan, MAT to 03/01/21., 7IRI Nutrilink Shopper Panel Survey, 2020; Australian Institute of Health and Welfare., 8Roy Morgan, July 2020., 9IRI MarketEdge Grocery Scan, MAT to 03/01/21.,10IRI MarketEdge Grocery Scan, MAT To 03/01/21.

4 HEALTH RETAIL OPPORTUNITIES TO BOOST YOUR SALES

There is no doubt that the face of retail in Australia is evolving. There are hurdles to overcome… but there are also many opportunities, particularly for those in the booming health retail space.

Our Unique Health Products Sales Reps are on the road meeting with retailers every day. This gives them incredible insights into the current state of retail across a broad range of categories. 

One of those Sales Reps is Laura Collins. A qualified Nutritionist, Laura has been on the Unique team for more than seven years. She knows health retail inside and out and has her finger on the pulse for what’s trending in the industry.

So we sat down with Laura to get her take on the key opportunities for natural, organic, fair-trade and eco-friendly retail today.

1. CAPITALISE ON MARKET GROWTH

In recent years, the way consumers look at health has changed. Not only is the definition of health much broader, covering everything from immunity to wellness, mindfulness and lifestyle elements of health, but it is also more mainstream.

“There is an understanding and acceptance now that health food doesn’t just belong in a health food store ,” explains Laura. “Health food often has higher margins and offers consumers a point of difference. More and more grocery, pharmacy and other specialty retailers are taking on health food products in a big way.”

There are also a number of consumer trends that are driving this mainstream shift. Plant-based eating is on the rise, as are low-carb, low-sugar and keto diets. Consumers are also far more savvy about the sustainability of products and they are actively seeking out eco-friendly options.

“Consumers are looking to brands like Ethique to reduce their reliance on plastic, or RXBAR for their super clean and transparent ingredients lists. There is so much opportunity for retailers to capitalise on.”

2. INTEGRATE YOUR SHELVES

The traditional approach to health food in Australia has been segregation. But Laura argues that integration is the future. It’s an approach that has seen much success in the USA and UK. It’s what customers want… and it’s also good for business. 

“A lot of grocery stores have a health or gourmet section, but this can be quite limiting,” explains Laura. “In this case, only consumers who believe they can afford it head to that section. However, if your shelves are integrated and the health products sit alongside the rest of your range, you give customers more choice.

“I worked with some grocery stores in Sydney to integrate. The result was higher sales for those health products compared to similar stores in the same area that took a segregation approach. Where it makes sense to do so, weaving the products through the shelves can train the customer to purchase differently. Otherwise, you could be missing out on potential sales.”

Integration is better for sales and it’s also a better customer experience. By integrating all the options, from private label through to premium health brands, customers can make a simple decision without having to snake around different aisles.

3. EMBRACE NOOTROPICS AND ADAPTOGENS

Laura also asserts that the products with a hugely promising future are those with functional ingredients such as nootropics and adaptogens. 

“We are an increasingly stressed society and consumers are looking for products to help their health and immunity. Natural alternatives to help with these concerns are increasingly popular. Adaptogens – such as rhodiola or siberian ginseng – can be really helpful. People can have vitamin deficiencies but also mineral deficiencies so mineral rich supplements such as Evolution Botanicals Himalayan Shilajit or Supercharged Food Fulvic Humic Concentrate are popular.

We haven’t even scratched the surface on nootropics in Australia but these ingredients may help with focus, productivity and reducing brain fog.”

4. OFFER HEALTHY SNACKING

Keto and healthy snacks are two categories that Laura can see have a big future in the Australian market. With the popularity of keto diets and consumers reaching for convenience, brands and products that combine the two, such as Keto Naturals, HeroCup or VitaWerx, are ones you want to have on your shelves.

“Anything keto and any healthy, clean snacks are huge in health retail right now,” says Laura. “Consumers are looking for the convenience of being able to reach for snacks and products that they know are good for them. Other wellness products such as The Ginger People Ginger Shots are also popular. 

“Consumers are looking for products that offer a boost to their health and that’s what our range of brands and products can offer.”

YOUR TRUSTED ADVISOR IN HEALTH RETAIL

At Unique Health Products we distribute hundreds of health and wellness brands across Australia. Whether you are trying to reach new customer segments or have existing customers crying out for more natural, organic, fair-trade and eco-friendly products, we stock the best. You can shop online with us 24/7 here, or call our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.

UP YOUR SALES GAME WITH THESE PROTEIN BAR BRANDS

Australians love their protein bars. The snack bar market in Australia has been growing steadily over the last five years and is expected to reach more than AUD $900 million by 2025

In fact, there is quite a long-standing protein phenomenon happening. Even back in 2018, research out of Nielsen and The George Institute found that while total grocery growth sat at 2%, items described as containing protein saw a sales boost of 22.3%. 

Take your customers’ protein-packed snack game to the next level with these top-selling bars:

Clif Bars

CLIF BARS

In 1992, CLIF Bar and Company launched with a mission to develop an energy bar that combined convenience and great taste without compromising on quality, natural and organic ingredients. In the years since, they’ve gone on to become the number one energy bar in the United States and Canada.

CLIF Bar is crafted by athletes for athletes using real, vegan ingredients to fuel and nourish the body. Inside every one of the nine delicious CLIF Bar flavours you will find:

  • Between 9-11g protein (varies by flavour)
  • 11 vitamins and minerals
  • 70% organic ingredients
  • Slow-releasing carbohydrates for energy 
CLIF Builders Bars

CLIF BUILDERS BARS

Builders Bars are the number one plant-based protein bar in the United States. 

They are designed to both sustain workouts and help build muscle repair. With an impressive 20g of protein in each bar they are popular with athletes, fitness fanatics, body builders and tradies who need energy to fuel a physical day or work.

The low-GI Builders Bars have: 

  • 20g of complete plant-based protein
  • Essential amino acids to repair and rebuild muscles
  • Natural, organic, non-GMO ingredients
  • No artificial flavours
  • A real chocolate bar taste
  • Rainforest Alliance Certified Cocoa
  • No high fructose corn syrup
  • Three flavours – Chocolate, Chocolate Mint, Chocolate Peanut Butter
RXBAR

RXBAR

RXBAR is a brand built on absolute transparency. They are incredibly picky about the ingredients they use, and each of those ingredients are displayed front and centre on their packaging. Their no B.S. approach to creating simple, nutritious and flavoursome protein bars has garnered them a cult following of half a million on social media.

The RXBAR range has:

  • All natural, non-GMO and paleo-friendly ingredients
  • 12g protein from egg whites in every bar
  • 5g fibre per bar
  • Seven flavours – Blueberry, Chocolate Sea Salt, Coconut Chocolate, Peanut Butter, Peanut Butter Chocolate, Mixed Berry, Mint Chocolate
Botanika Blends protein bars

BOTANIKA BLENDS PROTEIN BARS

Botanika Blends brings together botany and food science to create plant-based, organic and health-conscious products. From their home base in Brisbane they are passionate about selecting sustainable food sources that promote better health for all. 

The Botanika Blends Protein Bars are:

  • Vegan friendly with no collagen, dairy or eggs
  • Gluten free with gut-friendly pre/probiotics
  • Packed with 10g protein and less than 5.5g carbs
  • Free from artificial colours, flavours, sweeteners, dates and rice malt syrup
  • Australian made
  • Six flavours – Apple Pie, Blueberry Pancake, Choc Chip Peanut Butter, Choc Hazelnut, Lemon Cheesecake, Vanilla Cake Batter
Macro Mike protein bars

MACRO MIKE PROTEIN BARS

Born from a desire to create the best-tasting vegan protein on the planet, Macro Mike has now created a range of baking mixes, powdered peanut butter, plant-based protein blends and protein bars. The entire range is macro and vegan friendly as well as gluten and dairy free, made from the best wholefoods from around the world. 

The range of Macro Mike Protein Bars are:

  • Made with plant-based protein
  • 100% natural 
  • Gluten and dairy free
  • Gut and macro friendly
  • Packed with 10-11g protein per bar
  • Four flavours – Almond Scrumptionator Cheezecake Choc Chip, Blueberry Muffin, The Game Changer Cheezecake Choc Chip Peanut, We Jammin’ Peanut Butter & Strawberry Jam Donut

STOCK YOUR SHELVES WITH THE TOP PROTEIN BAR BRANDS

To order from our range of protein bar brands, you can apply for a wholesale account with us here. If you already have an account, you can place your order online 24/7 via the online shop or call the sales team on 1800 797 904.

WAKE UP TO HEALTHY SALES

Busy lifestyles and fragmented eating habits have often required consumers to choose between a healthy breakfast or a more convenient option. But not anymore! The desire for a more diverse selection of grab n’ go healthy breakfast products is driving innovation to meet these changing consumer priorities.

Kickstart your breakfast sales with these nutritious, convenient and grab n’ go options.

Healthy breakfast spreads

Spread that hemp

All natural and made without additives, fillers or sweeteners, the Essential Hemp Nut Butter range is filled with good fats and combined with the protein superfood, hemp. These dairy-free and gluten-free butters are ideal as a breakfast spread or addition to a healthy morning smoothie.

Worry-free mite

Practically every ‘mite’ is covered with this breakfast spread gem! Free from yeast, gluten, soy, grains, nuts, dairy, eggs, thickeners, additives or added preservatives, it is the ultimate allergy-friendly superspread. EveryMite is available in four great options; Low Salt, Fodmap Friendly, Original and new BabyMite.

Pure golden goodness 

Driven by passion and love for what’s nourishing and real, The Whole Foodies (Wild Crafted) Raw Honey is 100% Australian and derived straight from nature’s wild eucalypt nectar and honeybees. Available in a 1kg tub or a handy 500g squeeze bottle. 

Antioxidant rich

Amazonia Raw Acai is the perfect beauty boost for breakfast bowls and smoothies. Packed with 21 times more antioxidants than blueberries, this certified organic, nutrient powerhouse is rich in Vitamin A and C, dietary fibre, and anthocyanins to support strong hair, skin and nails.

Daily dose of wellness 

Exclusive to Unique, Bragg Apple Cider Vinegar contains the sought-after ‘Mother’, is a household name and a world market leader. Made using only the finest, organically grown apples, the vinegar is unfiltered, unheated, unpasteurised and contains 5% acidity. 

Energy shot 

These shelf-stable, natural elixirs are free from artificial flavours, preservatives or colours, are caffeine free and made with 39% ginger and wild turmeric juice. The Ginger People Ginger Shots come in a shelf-ready CDU of 12 and are a great option for a countertop display upsell. 

Healthy breakfast baking

Macro-friendly waffles

Made using their smooth and creamy almond protein, Macro Mike’s Waffle Mix is packed with more than 20g of protein per serve. These plant-based, gluten-free and 100% natural waffles tap into the breakfast convenience trend requiring only the addition of mylk for a quick and healthy breakfast solution.

Low-carb pancakes 

Nutritious and delicious! These PBCo. Protein Pancakes are powered with 21g of plant-based protein and contain less than 3g of carbs per serve. With no added sugar and free of gluten, this 300g packet makes up to 30 deliciously fluffy pancakes. 

Healthy breakfast bowl

Nutty keto goodness

This gut-friendly, nutrient-rich granola contains no added sugar, is made with all-natural organic ingredients and has only 4g of carbs per serve. The Monday Food Co. Keto Granola combines salty and sweet nutty flavours and is available in 300g and 800g sizes.

Protein-packed porridge 

Consisting of key ingredients such as organic rolled oats, protein, probiotics, digestive enzymes and minerals, Botanika Blends Protein Brekky Porridge instant mixes are packed in convenient single serve sachets in a shelf-ready CDU of 12 or 1kg bags. Available in four protein-packed flavours.

Healthy breakfast on-the-go

Protein on-the-go 

Using eight simple ingredients including egg whites for protein, dates to bind and nuts for texture, each RXBAR packs 12g of protein and 5g of fibre in under 220 calories. At an enticing RRP of only $3.95, it is the perfect breakfast on-the-go. 

Stock up on healthy breakfast products

This is just a small sample of the healthy breakfast products in our range. Stock your shelves with the thousands of products you’ll find in our online store. If you’re new to Unique Health Products, you can register for an account here. You can shop from our online store 24/7 or by calling our friendly sales team on 1800 787 904. 

RXBAR NEW FLAVOURS FIRING UP PROTEIN SNACK BAR SALES

RXBAR is in a class of its own. The brand is disrupting the industry with its wholesome, core ingredients, high protein content and no B.S. approach to marketing and their ingredient lists.

With a loyal fan base of a cool 500,000 social media followers, RXBAR is the protein bar snack brand for busy people, yogis and gym enthusiasts alike. 

2021 is set to look even sweeter with two new protein bar flavours from this cult favourite – Mixed Berry and Mint Chocolate. These two vibrantly-packaged bars have joined the RXBAR range to add a pop of colour to your shelves and a boost to your sales.

Mixed Berry

The Mixed Berry bar, with its showstopping hot pink packaging is a delicious grab n‘ go snack bar. But it’s the ingredients – or lack of them – that will keep consumers coming back for more. Mixed Berry has only eight ingredients – dates, egg whites, almonds, cashews, cranberries, strawberries, raspberries and natural flavours.

Mint Chocolate

Mint Chocolate is a refreshing countertop hero in more ways than one. With only dates, egg whites, cashews, almonds, chocolate, cocoa, mint, natural flavors and sea salt, Mint Chocolate lives up to the RXBAR no B.S. promise.

Both the Mixed Berry and Mint Chocolate flavours available in CDUs of 12 with an RRP of $3.95 per bar. They are all natural, paleo friendly and contain:

✔️ 12g protein

✔️ 5g fibre

✔️ No hidden ingredients

You can add the new RXBAR flavours to your range through the Unique Health Products online store. You can register your account here and then order 24 hours a day, 7 days a week. Our friendly sales team is also available on 1800 787 904 to assist with your orders.

HEALTHY SNACK BARS ARE FUELLING SALES

In Australia, the snack bar market is expected to reach AUD $1 billion by 2024! With the ‘Snackification’ trend still going strong and consumer lifestyles getting more active with the warmer weather, the demand for healthy, convenient snack options is high.

In fact, recent research by Roy Morgan tracked the shopping habits of Australians over March and April this year. Their results showed that 66% of Australians bought savoury snacks and there was a significant increase in healthy-snack orders, which accounted for 54.7% of total packaged snack-food sales. That was the biggest moving sector in the healthy-snack category! 

Snack company Livwell Emporium said in a statement, “as the frequency of snacking has increased and interest in veganism has gained momentum, so too has the demand for healthier, plant-based snacking options”. The company saw sales increase by 80% in the last six months as Australians sought out healthier options and plant-based alternatives.

The research also found that more than 62% of the adult population are “heavy” or “medium” snackers. 

Tap into this growth and stock your snack bar category with these international and home-grown superstars. There is a bar to suit every dietary lifestyle, including keto, low carb, low sugar, vegan, paleo and gluten free. Let’s rip open the wrapper and discover more!

top-selling-snack-bars-australia
L to R: Blue Dinosaur, Botanika Blends, Macro Mike, RXBAR, CLIF Builders, CLIF Bar.

Five Ingredients

Made from only five real, wholefood ingredients, Blue Dinosaur Snack Bars are plant based, gluten free and packed with natural energy and good fats. Boasting fresh, new branding and eye-catching packaging, the bars will jump off the shelf!

  • Vegan
  • Grain Free
  • Simple Ingredients

Low Carb Protein Bar

Crafted by nature and powered by plants, Botanika Blends Vegan Protein Bars contain less than 5.5g of carbs per serve and are packed with 10g of protein. Available in three delicious flavours, the bars are date free and contain pre + probiotics.  

  • Vegan
  • High Protein
  • Gluten Free

Clean Treat

Packed with high quality ingredients, Macro Mike The Game Changer Protein Bar is gluten and dairy free, and features 10g of plant protein. The delicious Cheezecake Choc Chip Peanut flavour makes the bar the ultimate guilt-free indulgence.

  • Vegan
  • High Protein
  • Gluten Free

Simple Ingredients

Utilising pure egg whites for protein, dates to bind and nuts for texture, RXBAR have crafted good for you, grab n’ go Protein Bars with homemade simplicity. Each bar packs 12g of protein and 5g of fibre for a nourishing snack.

  • High Protein
  • No Added Sugar
  • Simple Ingredients

Plant-Based Protein

CLIF Builders bars offer full on flavour and support full on performance. These great-tasting protein bars combine an expertly crafted blend of energy and 20g of protein to help hard working muscles recover after a tough workout.

  • High Protein
  • Vegan
  • For Energy

Sustained Energy

CLIF Bars are the leading energy bar in Australia and North America! With 100% organic rolled oats and up to 11g of plant protein per bar, customers will not only love the taste but also the $2.95 RRP price point!

  • Vegan
  • Organic Ingredients
  • For Energy
top-selling-snack-bars-australia-1
L to R: GoMacro, Eclipse, KOJA, Naked Paleo, Niulife, Slim Secrets.

100% Plant Based

GoMacro Bars are 100% plant-based protein bars and made from USDA certified organic and non-GMO ingredients. Gluten and soy free, each bar provides 10g+ of protein and comes in a biodegradable shelf-ready CDU!

  • Vegan
  • Certified Organic
  • Non-GMO

Paleo Bar

Gluten, grain and dairy free, Eclipse Organics Paleo Bars are packed with nutritious, on-trend ingredients including hemp, chia seeds and coconut. The tasty bars are certified organic, vegan and made without any added sugars or preservatives.

  • Certified Organic
  • No Added Sugar
  • Grain Free

Healthy Fats

Koja caters to the mid-morning munchies with their Natural Peanut Butter Bars. Made without preservatives, artificial sweeteners, stabilisers or other additives, they are gluten free, vegan and are low in calories!

  • Low Carb
  • Gluten Free
  • Low Sugar

Satisfying Snack

Organic Naked Paleo Bars are made with vegan, on-trend ingredients including turmeric and hemp seeds. Free from gluten, dairy and preservatives, the delicious wholefood bars contain nothing artificial or refined.

  • Vegan
  • Grain Free
  • No Added Sugar

Simple and Delicious

Plant-Based Niulife Coco Bars are made with coconut blossom nectar, Australian almonds and Niulife organic fair-trade virgin coconut oil. The bars are gluten, soy and date free, with 100% of profits going to empowering lives.

  • Vegan
  • Gluten Free
  • Date Free

Keto Friendly

All natural Slim Secrets Bare Protein Bars are stripped clean of any ‘nasty’ additives and artificial ingredients often found in many protein bars. They are gluten free, low in carbs, keto friendly and packed with 12g of protein.

  • Keto
  • High Protein
  • Low Sugar

Fancy a snack? You can place your wholesale order online for all of these bars and more! Or simply contact our friendly sales representatives via 1800 787 904. Don’t have a wholesale account with us? No problem, you can register for one here.

RXBAR: AN IDEAL FIT FOR TODAY’S SNACK ENTHUSIASTS

According to Roy Morgan research, nearly 9 in 10 Australian adults eat packaged snacks each week. 54.7% of which consume at least one healthy snack in an average 7 day period. That’s a lot of opportunity for snack sales!

In fact, a total of 62.5% of the adult population are considered heavy or medium snackers consuming at least four packaged snacks per week. And they’re increasingly looking for healthier options.

NATURAL SNACKS

Natural ingredients are no longer a niche request for consumers. Producer of technology-driven natural ingredients and systems, Doëhler said the demand for naturalness and functionality is firmly cemented as a lifestyle choice as consumers continue to choose snacks that help make them feel good.

SNACK TIME IS ALL THE TIME

In today’s world, any time is snack time!

Snacking is no longer just an absent-minded activity. Shoppers are intentionally looking for snacks to indulge in, satisfy a craving, tide themselves over until their next meal, or enjoy on the go instead of a meal! The snackification movement is not disappearing anytime soon.

For retailers, variety is key. Variety across a multitude of locations and presented to customers at the right time to continue to see success with hungry snackers.

ETHICS AND VALUES MUST MATCH (AND BE COMMUNICATED!)

Today’s shoppers are not only looking for healthier snacks, but ones that tick ethical, local, environmentally friendly boxes too. The brand must have clear communication around these elements in order to stand out from their competition and gain consumer trust.

More and more consumers are shopping according to their values, increasingly willing to be loyal, repeat purchases of brands which they know align with their morals, and this includes their choice of snacks.

After all, consumption of snacks is often in public and millennials in particular see these choices as an expression of who they are and what they stand for.

SO, DO RXBAR’S CREATE THE IDEAL HEALTH-CONSCIOUS SNACK?

RXBAR real food protein bars contain eight ingredients or less with the major ingredients featured front and centre on the packaging. They’re vegetarian, use high-quality protein and stand for clear communication that highlights their wholesome ingredients and commitment to ‘clean’ nutrition.

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Each RXBAR packs 12g of protein and 5g of fibre in just under 220 calories (924 kilojoules) and what you see is what you eat. The core ingredients are all there for a reason:

Egg whites for protein. Dates to bind. Nuts for texture. 

No free rides. No fillers. Just real food that tastes good and is good for you. 

No artificial preservatives, added colours, sugar or GMO ingredients. 

It’s a nutritious, convenient protein bar that’s in a class of it’s own.

Like the sound of RXBAR? Your customers do! Order all six flavours now via our online store. Or register for a wholesale account with us here.

CAPITALISE ON SNACKIFICATION WITH HEALTHY SNACK BARS

Consumer demand for healthy convenience is driving growth in the snack bar category with plant-based bars leading the charge.

According to Mordor Intelligence, the Australian snack bar market is forecasted to reach $760 million USD by 2024.

With no clear market leader, retail success relies on a robust and diverse range that meets the various needs of today’s modern consumer – with demand for convenience and nutrition being the leading purchase driver.

Changing modern lifestyles with the consumption of smaller meals, is further leading to increased snack consumption, propelling the demand for snack bars. Product development with new flavours and trending functional ingredients, like turmeric, hemp and ginger also factors in the growth.

Top sellers feature claims like organic ingredients, gluten free, dairy free, paleo, raw and no artificial ingredients. Good fats are also in demand, partially fuelled by the keto diet craze. Snacks bars featuring hemp seeds and oil get a big tick with consumers for their high bioavailable protein and functional benefits.

Millennials make up the majority of snack bar customers, particularly for breakfast bars. Modern schedules are leaving millennials extremely time-conscious, hence the rise of the grab n’ go breakfast trend. Similar grab n’ go patterns are emerging with lunch choices, as lunch breaks are getting shorter for many working Australians.

Consumers want snack bars that compliment today’s diet trends, with the main three selling points being low carb, healthy fats and high protein.

Sports bars, including high protein and energy bars are very important with more Australians hitting gyms and fitness clubs and living healthy active lifestyles. The sports bars segment of the sport and diet grocery category grew by almost 8% over the last year and was the largest segment of the overall category in grocery.

According to Mordor Intelligence, trial and destination are key for a retailer to unlock the potential of the sports bars segment, whereas the demand for cereal bars comes from their properties related to functionality and health.

While parents aren’t the primary consumer group, according to Mordor Intelligence, almost half of all parents who purchase snack bars prefer to see “all natural” and “quality and easily recognisable ingredients” when choosing products.

Take advantage of consumer demand, and ensure your shelves are stocked with a snack bar collection to suit all tastes! Find all of the below on-trend bars and more in our online store! You can place and order 24/7 or give our friendly sales team a call on 1800 787 904! If you haven’t yet registered with us, you can do so here

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