THE COUNTDOWN IS ON! AS THE WEATHER BEGINS TO HEAT UP, YOUR CUSTOMERS ARE READY TO WELCOME ANOTHER WARM TRAVEL SEASON IN AUSTRALIA.
Taking a trip, whether it be a road trip, beach escape or stay-cation, customers will be seeking out essentials and treats to complement their journey. Stocking a range of trending, popular products, suited to travel will help you to capitalise your sales this season.
Based on holiday popularity, we’ve created seven groups to help you stock up on the products your customers need to make the most of their chosen travel style.
Road Trip Ready
These are your ‘pack up the car and get going’ customers who believe the journey is just as exciting as the destination. Fuel them up for the road ahead with lots healthy snacks, treats to share, drinks and of course gum. For those who tend to get queasy in the car, don’t forget to recommend soothing ginger products for happy tummies.
Camping is a fantastic way to relax in the great outdoors and with some essentials packed and ready, your customers’ trips back to nature will be pleasant ones to remember. Offer them outdoor protection, easy meal and cleaning options and of course chocolate to enjoy around the camp fire. Encourage them to keep the outdoors beautiful by swaying away from single use plastics and packing reusable options instead.
Far, high, on or off land, there’s some serious adventures to be had in our stunning country. For those customers planning to tackle them, nutrition and hydration is very important. Offer your adventurers high-quality energy bars, snacks, protein and electrolyte tablets. Help keep them feeling fresh with effective natural deodorant and ensure they’ve bought convenient recovery wipes to recoup after each day.
When heading overseas, the 100ml rule doesn’t mean your customers need to settle for generic, nasty chemical-filled brands in their toiletries bag. Ensure you have a range of natural, flight-friendly wipes, washes, hair care and oral care products to offer them, and don’t forget natural calming remedies for nervous flyers too.
Swimming in the surf and soaking in some rays is an ideal holiday for many Australians, especially after a cold winter. Get ready for your beach essentials to fly off the shelves, as customers look to slip, slop, slap and relax with a good read and some healthy snacks.
For some customers, the ideal escape may just mean some designated ‘me-time’ at home. These customers want products that will help them feel relaxed, detoxed, rejuvenated and healthy. Think everything from beauty masks, hair treatments, mineral salts and nail polish to hot teas and indulgent treats.
1. Charcoal Me Charcoal + Bentonite Clay Mask
2. 24K Goddess Perfecting Active Gold Eye Masks
3. Dr Organic Argan Oil Hair Treatment
4. Dead Sea Warehouse Bath Salts
5. Hanami nail polish
6. Taka Turmeric Golden Latte
Holidaying as a family is all about getting out and having a wild time together. With sweet and salty snacks, the right sized water bottle for little ones and all the wet wipes your customers can get their hands on, they’ll be ready to tackle the madness and make family memories!
1. GimMe Seaweed Snacks
2. Organic Times Little Gems
3. Little Mashies Food Pouches
4. Klean Kanteen 300ml Bottle
5. Wotnot Travel Wipes
6. Jack n’ Jill Toothbrush, Toothpaste and Sleepover Storage Bag