Alaffia directly helps West African communities

ALAFFIA DIRECTLY HELPS WEST AFRICAN COMMUNITIES BECOME SELF-SUSTAINABLE BY FAIRLY TRADING INDIGENOUS RESOURCES.

Founder Olowo-n’djo Tchala was inspired to start Alaffia by his mother, who represents the story and the struggle of most women in West Africa. As an orphaned child, she was sent from Togo to neighbouring Benin, where she lived with a family as their indentured servant in exchange for food and a place to sleep. As a young woman, she returned to Togo, married and gave birth to eight children. While she never set foot in a school or had access to education, she thrived as a mother and entrepreneur, cultivating her own vegetable farm to feed her family and earn an income. Having experienced the challenges of providing for a family alongside his mother, Olowo-n’djo says,

“I understand what poverty is and how it is for a poor mother to raise a family in those situations. So, you see, I can’t know what I know is happening in Togo and not do anything.”

Whilst individual woman are empowered through their participation in Alaffia’s cooperatives, Olowo-n’djo strongly believes in empowering whole communities. Alaffia’s revenue directly funds community projects in central Togo to alleviate poverty and advance gender equality by tackling barriers such as exclusion from education, maternal deaths and environmental degradation.

In 1996, Olowo-n’djo met his now-wife Rose, who was visiting Kaboli as a Peace Corps volunteer to educate farmers on sustainable farming. Two years later he joined Rose in the United States, learnt English and, in 2004, earned a Bachelor of Science in Organisational Studies with emphasis on Global Economic Systems. His studies reinforced his suspicion that for Africa to rise out of poverty her people had to lead themselves, rather than rely on the World Bank or other instructions. In 2003 Olowo-n’djo decided the urgency of reducing poverty could not wait any longer, so he and Rose founded Alaffia.

The Alaffia range has expanded significantly during the last 12 years and now includes top-selling Everyday Shea, Everyday Coconut and African Black Soap.

Discover the new Alaffia products online now.

ACURE – It’s Natural, It Works.

IT WAS ACURE ORGANICS CO-FOUNDER KRISTY GUERRA’S FIGHT TO HELP HER GRANDMOTHER IN HER DECADE-LONG BATTLE WITH CANCER THAT INSPIRED HER TO START THE INDUSTRY-LEADING SKINCARE COMPANY.

During this journey, Kristy found growing evidence of the correlation between chemical cosmetic ingredients and various health concerns. Kristy’s search for natural, effective alternatives in the skin care industry inspired her to start ACURE.

Jon and Kristy Guerra founded ACURE Organics on sustainable principles to provide the highest-quality, natural, certified organic and fair trade personal care products.

“I founded ACURE Organics as a way to honour my grandmother. I wanted to help raise money for breast cancer research and awareness, while also providing healthy products that promote healthier living and a greener planet.”

ACURE CEO and formulator Jon worked in the natural personal care industry for more than 17 years in product formulation and development, before Kristy convinced him he should be doing it for himself. Kristy has extensive experience in digital marketing, branding strategy, graphic design and copyrighting through her career working with a leading digital marketing firm in New York.

Kristy’s dirty secret is that she could not give up her conventional chemical salon shampoo chock full of nasty ingredients, which put Jon on a quest to create natural hair care that rivalled conventional in performance. ACURE’s top-selling hair care is the result. This was the birth of their mantra “It’s not enough to be natural, it also has to work.”

Jon and Kristy believe in pursuing a triple bottom line, whereby people and planet are just as important as profit.

Sustainability is entrenched into company culture and impacts every decision, including their achievement of becoming 100 percent carbon neutral through planting over 20,000 trees and the use of renewable energy. All products are 100 percent biodegradable; cardboard cartons are Rainforest Alliance Certified and bottles are recycled HDPE, PET or glass.

ACURE is a proud supporter of the Farmland Trust, which works to convert conventional farmland into certified organic farms and also sponsors small organic farmers in Panama and Costa Rica with microloans. ACURE donates all lip balm profits to breast cancer research; every body lotion sold plants a tree through Trees for the Future; and ten cents from every hair care unit sold goes to Water.org.
ACURE products are just like supplements for the skin, formulated using the same powerful nutrients you would eat to fuel the skin through nutrition-based skincare. Innovative plant stem cell technology is utilised to amplify the benefits up to 1000 times their natural bioavailability.