Snackification. The Changing Face of Australian Mealtimes

Consumers’ eating patterns have undergone fundamental changes. Instead of a traditional format of three meals at predetermined times each day, many consumers are moving towards a much more flexible pattern of snacking and grazing, eating at any time that is convenient.

Say hello to the health-conscious snackification movement!

While eating styles remain very strongly influenced by tradition and culture, millennials, in particular, are impacting the selection and production of healthier snacks in a colossal way!

According to Welch’s Global Ingredients Group, each week 92% of millennials eat a snack instead of breakfast, lunch or dinner at least once, and 50% of them replace approximately four of their meals with a snack.

Originally, it was all about convenience food in general. Consumers demanded quick and easy food and drink to support their chaotically-busy lives. Fast-forward some years, and the interest in health and nutrition has spun the convenience industry on its head. Convenient food options no longer need to simply taste good, they need to serve a nutritional purpose as well.

Snacks are no longer filling gaps between more wholesome meals. They are becoming the replacement to those meals.

But there are no hard and fast rules for snackification. The same food may be an in-between meal snack one day, a lunch the next and an afternoon treat another day.

In essence, the definition of what a snack is has changed. Previously conjuring up images of junk food and treats, the snack landscape is rapidly changing and includes wholesome meal replacements, single serve mini meals, healthy snack bars, and heat & eat options, both savoury and sweet.

Knowing what drives a consumer to pick up one snack over another is vital to staying competitive in the $374 billion worldwide snacking industry.

Taste, nutrition and convenience are the three most important factors in choosing a snack. With this in mind, we’re seeing an industry-wide conscious effort to reduce sugar content; an increase in functional ingredients such as turmeric, hemp and ginger; lower carbohydrate options; plant-based mini meals, protein-packed snacks and items designed to support a healthy gut.

Make sure you’re making the most of the snackification trend by stocking up on these top-selling snacks:

  • CLIF Bar – The CLIF Bar range is plant-based, on-trend and made with organic ingredients, making it the perfect grab n’ go energy bar.
  • Upton‘s Real Meal Kits – Ready in one minute, Upton’s Real Meal Kits are vegan friendly, and made with real, recognisable ingredients and available in a range of classic meals.
  • East Bali Cashews – This sustainable, fairtrade company produces a range of mouthwatering, plant-based delights in attractive packing with a great price point!
  • GoMacro Macrobars – These wholesome bars provide nutritional benefit without any additives or preservatives, are 100% plant-based, and come in a range of delicious flavours!
  • Botanika Blends – From their range of deliciously flavoured Plant Proteins to new high-protein, probiotic porridge range, Botanika Blends has meal-time convenience covered.
  • Noble Jerky Vegan Jerky – These grab n’ go snacks are made from premium marinated and seasoned tempeh for an all natural, non-GMO, high plant protein snack!
  • Forbidden Brekky Rice – Nutritious and delicious, Brekky Rice is a quick and easy on the go breakfast option.

Simply order online anytime! You can view our entire range of snack items by selecting ‘Snacks’ in the categories menu.

Not yet registered with us? Sign up here!

 

References: Euromonitor International, 2016, Welch’s Global Ingredients Group research, 2017.

World’s First Performance Chocolate

OFF THE BACK OF MASS MEDIA EXPOSURE ON THE REALITY TELEVISION SHOW, SHARK TANK, PEAK CHOCOLATE SALES ARE BOOMING.

Although a deal was not signed, revealing the world’s first performance chocolate to over 5 million viewers have sent Peak Chocolate demand into overdrive.

The brand is committed to creating the highest quality, most nutritious and most performance enhancing chocolate-based products on the planet, and they’ve certainly delivered.

In a world first, the Australian company has brought the category an ultimate pre-workout, high-energy, low-sugar dark chocolate.

What is performance chocolate?

As opposed to indulgent, sugar-filled chocolate, performance chocolate was crafted to be used as a nutritional supplement.

Creatine, BCAAs, Himalayan salt and natural caffeine from guarana combine with 80% premium cacao to create a sophisticated, comprehensive and delicious formula, specifically engineered to help increase energy, improve focus and accelerate muscle growth.

Positive selling points

Peak Chocolate sits in the on-demand active nutrition category, but it is unlike anything else. It is appealing to a range of consumers. Peak Chocolate is being consumed during athletic competitions, training (whether it be netball practice or a gym workout) and even for that 3pm pick-me-up in the office.

Peak Chocolate is uniquely:
– Very low in sugar
– High in good fats
– Paleo friendly
– Vegan
– Gluten free
– Non-Dairy
– Preservative free
– Guilt-free

Each serve of Peak Chocolate is also individually wrapped for convenience. Each single serve (20g) retails for just $2.95 and the 3 serve pack (60g) is $6.95.

Peak Chocolate

More about the ingredients used in Peak Chocolate

Understanding what each ingredient offers, can help you explain to consumers why Peak Chocolate have selected to include each ingredient in their product.

CREATINE

Creatine phosphate helps make a substance called adenosine triphosphate (ATP), which provides the energy for muscle contractions. Many researchers have found links between using creatine and obtaining greater gains in muscle fiber size and muscle mass, as well as enhanced  strength, power, recovery following endurance activity, neuroprotective function, bone regeneration and more.

BCAAS

Branched Chain Amino Acids (BCAAs) refers to three amino acids – leucine, isoleucine and valine. It can promote muscle protein synthesis and over time help to increase muscle growth. BCAAs are also used by athletes to help prevent fatigue.

HIMALAYAN SALT

Different to regular table salt, Himalayan salt is a more natural salt that contains 98% sodium chloride and the remaining 2% is made up of up to 84 different trace minerals, like potassium, magnesium and calcium. The body needs sodium to help to contract and relax muscles, maintain proper fluid balance and prevent dehydration, send nervous system impulses and prevent low blood pressure.

NATURAL CAFFEINE FROM GUARANA

Guarana is a plant from the Amazon that offers double the caffeine of a coffee bean. Evidence exists that the right caffeine intake can help with endurance, performance, power, focus and concentration.

Tips for strong Peak Chocolate sales

How should you position Peak Chocolate for ultimate sales? Duel position it. Add it into your nutrition aisle with proteins and supplements and also next to chocolate to encourage a healthier chocolate purchase.
It’s also branded boldly to ensure it sells well as an impulse purchase at the point of sale.

Being the first of it’s kind, ensure your staff are educated on Peak Chocolate, so they are ready to answer any questions your customers may have.

Stocking both the single packs and the 3 pack will ensure you target both those that are new to trying Peak Chocolate and those that are converted fans and want larger multi-serve pack.

 

Add this exciting new brand to your next order here, or if you’re not yet a Unique account holder, get started here.

 

Seaweed Superfood Company – Snacks that Pop!

SEAWEED MAY NOT BE THE FIRST THING THAT POPS INTO YOUR MIND AS A TOP SELLER IN YOUR SNACK AISLE, BUT ACCORDING TO EXPERTS IN THE HEALTH FOOD INDUSTRY (INCLUDING HIGHLY INFLUENTIAL FIGURE SARAH WILSON), IT’S DESTINED TO BE THE NEXT BIG SUPERFOOD.

Janet Duncan, the entrepreneur behind Seaweed Superfood Company, has been hooked on seaweed and its many health benefits her entire life.

Having a Japanese mother, Janet grew up loving seaweed but it wasn’t so easy to convince her Australian husband and son to change their perception of seaweed from the slimy stuff on the beach to a nutrient, edible superfood.

After studying the health benefits of seaweed and discovering it’s loaded with iodine, calcium, potassium, magnesium, zinc and many more trace minerals and vitamins, she began sneaking it into food she shared with family and friends – and they loved it!

Seaweed stats - Seaweed Superfood Company

After recognising the opportunity to harness the extensive health benefits of seaweed in delicious snacks that consumers want to eat (not just because they’re good for them), Janet and her seaweed-convert husband teamed up to launch Seaweed Superfood Company Popcorn to Australian consumers.

Their popcorn is available in four incredible flavours: Nori Sesame, Spiced Turmeric, Cacao, and Chilli.

As the business idea developed, Janet altered the products to appeal to more consumers, making them gluten free, vegan, dairy free and made with organic ingredients.

Made from non-GMO, Australian corn and wild-harvested, sustainable seaweed and available in snack sized 50g bags, they’re perfect for filling consumer demand for healthy grab n’ go snacks.

Discover the full range available on our online shop.

Read more about why it’s time to bring seaweed to the table here.

 

Snacking to Support!

HOW FAR CAN A SIMPLE IDEA GO? IN AARON FISHMAN’S CASE, SIX-AND-A-HALF THOUSAND KILOMETRES TO EAST BALI.

Far enough to reveal an opportunity to package carbon neutral, delicious cashews and also change the lives of hundreds of local Balinese people living on less than two dollars a day.

With an itch for adventure and an overwhelming drive to better help the less fortunate, Aaron continuously discovered himself all over the globe, in situations he never expected. But the one trip that changed his life was a spontaneous journey he made with his wife to somewhere warm and interesting – East Bali.

It just so happened that they arrived during cashew season. So while Aaron taught the public health staff about wound care and nutrition, they taught him
about cashews.

When Aaron learned that the cashews where being shipped all the way to India and Vietnam for processing, he saw an opportunity to provide jobs, training, and produce uniquely “local” cashews.

80% of the cashews grown in Bali
are shipped overseas for processing.

His idea… to start a cashew processing facility right there in the Desa Ban community, decrease the cashew carbon footprint and employ women of farming families to better the community.

Since launching in 2012, East Bali Cashews has locally processed and packaged over a thousand tons of cashews, providing over 200 new jobs, with a 95%
female workforce.

 

East Bali Cashews

 Surrounded by lush greenery, with ocean breezes and views of
Mt. Agung the East Bali Cashews factory location is pure serenity.

 

The brand offers a range of socially responsible cashew products in incredible flavours: Cacao, Chilli Crunch, Garlic Pepper, Native, Sea Salt, Sesame Ginger, Cashew Crumble and Popcorn with Caramel and Cashews.

Naturally sourced directly from farmers and extremely affordable, the East Bali Cashews range is incomparable to any of their competitors.

Discover more about East Bali Cashews on their website.

Sales Fit For an Athlete

IF A PRO IS EATING ‘THIS’, WHY WOULDN’T YOU WANT TO EAT IT TO? AND WHY WOULDN’T YOUR CUSTOMERS WANT IT? THEY DO!

With Australia’s interest in fitness and nutrition continuing to grow, athletes’ nutrition habits are constantly watched by consumers. What they want is to discover the health secrets of the ‘best of the best’, like Australia’s own Sally Fitzgibbons.

What’s Sally Fitzgibbons’ secret? Well it’s no secret, she loves Blue Dinosaur.

Partnering with the paleo snack brand has not only got all eyes on her, but also on the natural, paleo bars.

“I enjoy Blue Dinosaur paleo bars as they are really authentic. Their bars are natural, dairy and gluten free. No added sugars or preservatives. It is a natural choice for me”, Sally said.

Sally Fitzgibbons is an Idol Aussie athlete. The Australian professional surfer is on the Association of Surfing Professionals World Tour.

Since her first significant results at age 14, winning an Association of Surfing Professionals Pro Junior event and placing second in the World Qualifying Series, she’s now in her prime and considered one of the best female surfers on the planet!

So how much are athletes like Sally actually influencing your consumers? Easy answer – HEAPS!

Studies on consumer behaviours have identified that quality, price, recommendations from friends, and celebrity endorsement are the top four factors to influences purchases.

People idolize famous athletes, so when they’re seen promoting a product, audiences are prompted to buy that product, either subliminally or directly.

Consumers aren’t silly when it comes to product endorsements. If both product and celebrity don’t align properly, the endorsements can seem forced. On the contrary, a smooth alignment like Blue Dinosaur and Sally’s partnership can help drive brand awareness and ultimately product sales.

The partnership between Sally and Blue Dinosaur is seamless with both so naturally aligned with health and fitness.

Blue Dinosaur creators, Tina and Mike, have always been driven by health. They follow the paleo diet themselves, living an active life and eating a balanced, natural diet. They explain the paleo lifestyle clearly here.

Made from only five completely natural ingredients Blue Dinosaur paleo bars are simple, clean, delicious and healthy.

Eaten by many of the world’s best athletes including Sally, the bars provide trusted nutrition for energy and are available in incredibly delicious flavours!

“Ginger Nut, the Brazilian and Lamington are my favourites. The team at my office love them as well. They don’t last long around here” Sally said.

Now partnered with Sally, Blue Dinosaur are painting Australia blue running a huge consumer-focus campaign.

To celebrate Australian Professional Surfer & Fitness Icon Sally Fitzgibbons joining the Blue Dinosaur ambassador program Blue Dinosaur are giving 4 lucky consumers the opportunity to win an all expenses weekend in Sydney staying on beautiful Manly Beach including a money-can’t-buy fitness/surf experience with Sally.

If you want to see the benefits of stocking  a brand driven by authentic influencers and role models you can order Blue Dinosaur for your store here.
Don’t have a login? Here is your way in!

We also have a great range of point of sale material, including posters and wobblers to get the bars flying out the door.

Time To Bring Seaweed To The Table

SEAWEED HAS BEEN FAMOUS IN MANY ASIAN COUNTRIES FOR CENTURIES, BUT LONG-GONE ARE THE DAYS THAT IT HIDES UNDER THE SEA FROM THE REST OF THE WORLD.

Thanks to consumers demand for superfoods and lower sodium options, seaweed is finding its way to the limelight in Australia.

This acquired flavour is tantalising more and more taste buds by the day and has been predicted to be the next big superfood.*

Due to its abundance in nutrients, including natural vitamins, minerals and protein, seaweed answers Australian consumers growing voice for naturally functional foods and alternative protein sources.

Also high in antioxidants, antimicrobial, and anti-inflammatory properties, it may help lower cholesterol, reduce blood pressure, or aid in digestion and weight management.

The consumers that know the health benefits behind this up-and-coming superfood are quick to scribble it at the top of their weekly shopping list.

What consumers may not know is how incredibly versatile humble underwater algae is. The first image that seaweed lends its name to is (of course) the Japanese cuisine favourite – sushi, but it offers far more than a stable barrier for rolls of rice.

Among many others, here are the top 3 ways consumers can incorporate seaweed into their diet.

Stash it in their bag for a healthy snack on the go!

Brands like GimMe and Sea Shanti offer thin, crispy and seriously irresistible sheets of roasted and flavoured seaweed in small packet sizes. These make for the perfect product for on-the-go healthy snacking.

Industry experts say that seaweed snacks will need to deliver on flavour in order to be successful and these brands certainly pack a tasty punch in the flavour field!

GimMe, which is highly marketed as a healthy family snack, offers Sea Salt, Sesame, and Teriyaki flavour, as well as Wasabi flavour for the more daring palates. These delicious roasted seaweed snacks are available in 10g sizes or 5g six packs, which are the ideal lunchbox size.

Sea Shanti offers bold flavours such as Chilli, Salt and Vinegar, and their Original, which is a smokey blend of sea salt, sesame and perilla oil. Their Original flavour is particularly popular with children and adults alike.

Packaged in small 10g bags, they are the perfect size for customers to slip into their gym bag, beach bag or desk draw to satisfy their 3pm snack cravings.

Seaweed-Gimme-Sea-Shanty

 

Stir it into smoothies or make seaweed salads!

Nutritionists Choice’s Fine Cut Nori and Wakame Flakes can be added to almost anything. Sprinkling them into smoothies can help customers that don’t necessarily love the distinct flavour of these nutrient rich sea vegetables, yet still obtain the vast health benefits they offer.

On the contrary, if your customers love to experiment and would fall over backwards for a distinctively bold flavoured seaweed, introduce them to Nutritionist Choice’s Natural Seaweed Salad Mix.

This combination of fresh, premium wakame (undaria pinnatifida) and tsunomata (aka,kiiro,shiro,ao) is a great base for a nutrient packed super salad. It’s quick and easy to prepare. Just soak for 5 to 8 minutes and it’s ready to add to their favourite seaweed salad recipe.

Or send them here for some cooking inspiration.

Seaweed-snacks-NutritionistChoice

 

Add it to soups and stir-fries!

It’s not just salads, smoothies and snacks giving this saviour its versatile reputation. If it’s a hearty meal they want – seaweed’s here to save the day, yet again! With its neutral taste and smooth texture, kelp noodles from brands like Gold Mine are the solution to the perfect raw noodle alternative.

They can easily be added to stocks, soups, stir-fries, broths, curries and more. Kelp is naturally high in minerals, low in calories, gluten free and ready to eat straight out of the packet. Customers will love how easy and versatile they are.

There are plenty of kelp noodle dishes for your customers to discover online. Here’s a few recipes to get them started.

Seaweed-snacks-goldmine

 

We can only expect the variations of products and categories in which seaweed is present to continue to expand. Not only is it predicted to become the next big superfood, but has also been labelled the number one nutrition trend of the year.**

So what now? Time to fill your ships, I mean shops with all things seaweedy!

*Mintel, 2016. **Australian Food News, 2016.

An Aussie Icon Has Gone Paleo!

WE CAN’T ARGUE WITH THE FACTS THAT EATING “LIKE A CAVEMAN” IS CERTAINLY IN DEMAND.

Paleo influencers like celebrity chef, Pete Evans, continue to launch more cook books, paleo ingredients are experiencing growth in demand and loved paleo brands, like Blue Dinosaur are expanding their ranges to keep up with what consumers want.

If you’ve been living under a rock, let’s take a step back. What’s paleo?

Very simply put, it’s all about eating the way we did 10,000 years ago in the Neanderthal era. The diet is pretty staple, encouraging the consumption of plenty of veggies and grass-fed meat, as well as some nuts, berries and fruits.
Foods that are discouraged are refined sugars, grains, dairy, soy and additives.

This infographic from Blue Dinosaur is a great way to visually understand.

BD-NUTRITION_Poster-1

Continuously growing in consumer popularity, Blue Dinosaur not only offer high-quality paleo products, but also effectively educates consumers on the paleo
way of life.

You can find more of Blue Dinosaurs background story here.

All their bars are based on the lifestyle and are extremely tasty! They prove that paleo consumers don’t have to eat simply meat and veg for every meal. Their bars are perfect anytime of the day as a snack, on the go for breakfast, they can even be blended into protein smoothies!

If your customers are frustrated with the lack of exciting, clean, paleo food, these are the bars to recommend. The bright packaging helps them to practically sell themselves, but if you want to back the bars up with selling points, there’s also plenty of them to offer.

One of our favourites is the purity of these products, with each bar crafted using just five natural ingredients. Being made in an HACCP certified gluten free kitchen, they are all endorsed by Coeliac Australia and have been confirmed to also be soy free and dairy free. True to their paleo claims, all of the bars are free from sulphur and any other preservatives.

Using premium natural ingredients, Blue Dinosaur have just crafted a sixth paleo bar to add to their already enticing range. With the newest bar, Blue Dinosaur have turned an Aussie icon paleo! The Lamington.

Bluedino_lamington bar

 

They have reinvented the lamington into a delicious new Paleo Bar, nailing this chocolate and coconut flavour combo through a nutritious mix of again just five ingredients – coconut, dates, cacao, coconut oil and vanilla bean.

The Lamington bar will be joining The Original, The Cacao Mint, The Mac’Lemon, The Ginger Nut and The Brazilian, all of which taste amazing!

The Original taste likes a rich dark chocolate brownie, with a delightful flavour of organic walnuts and rich cacao.

Bluedino-The-Original

The Cacao Mint’s classic twist on mint coupled with cacao gives it the same taste as a choc mint biscuit.

Bluedino-Cacao-Mint

The Mac’Lemon blends the flavours of macadamia and lemon to create an incredible taste that resembles Nana’s lemon slice.

Blue-DIno-lemon

The Ginger Nut is as scrumptious as an Anzac biscuit, combining the flavours of sweet organic Turkish apricots, almonds and ginger.

Blue-DIno-ginger

The Brazilian is a flavour burst of Brazil nuts, banana and a hint of cinnamon.

Bluedino-The-Brazilian

Find out more about Blue Dinosaur here.

Bounce Balls – What a Hit!

A BACKGROUND IN HEALTH AND FITNESS AND A BURNING DREAM TO HELP PEOPLE LIVE WELL AND FEEL GOOD…

That’s what saw Andy and Paula, husband and wife co-owners of Bounce create, package and sell the very first Bounce Ball.

It wasn’t easy, describing the journey as a rollercoaster, but the passionate duo have loved every step. When times were tough they would ask ‘why are we doing this?’, to which they would always rediscover their motivation and humbly answer ‘because we’re meant to be doing this’.

It all started in 2004, with a leap of faith they invested what little savings they worked hard to gather and for the first time delved into the world of nutrition. The goal was to create grab ‘n go ‘clean nutrition’ products by using high quality ingredients and leaving out nasties like refined sugars, artificial colours, flavours and preservatives. With bars saturating the market, a different approach was taken to create a range of balls that were full of real, natural ingredients.

At the beginning there was no business plan, things were done based on trying to make it all come together while working with the environment they had. There were pallets in Paula and Andy’s garage and the balls were also picked and packed in their home. Building the business from the ground up, at first saw Andy knocking on doors in the hope to sell his balls (…a humorous tale that’s still a running joke at Bounce). Now the popular protein ball brand has expanded their range to include nutritious shakes and their products are enjoyed globally, with an established office in Australia, the UK and USA.

Going beyond just a healthy food company, Bounce has evolved into a lifestyle proposition with ‘The Bounce Effect’ which is their guiding philosophy. It combines their love of good food, passion for healthy living and desire to learn, grow and make a difference.

April Catalogue Blog Posts-7

Bounce products were not just made to be healthy (with gluten and dairy free options), but also to be scrumptious. With no need to refrigerate, consumers are able to throw their favourite flavour into their gym bag, purse, office draw or lunch box, making Bounce Balls the perfect healthy grab ‘n go snack.

Discover more about Bounce here or find the full range of Bounce products on page 75 – 78 in the new April 2016 Catalogue.

The Changing Landscape of Healthy Convenience

A NEW WAVE OF “DO IT YOURSELF” PACKAGED FOODS JOIN THE RISE OF HEALTHY GRAB N’ GO SNACKS, AS BUSY CONSUMERS NOT ONLY SEEK HEALTH AND CONVENIENCE, BUT ALSO HAVE AN INCREASING DESIRE TO BE INVOLVED IN WHAT THEY CONSUME.

The millennial generation are driving this trend. Millennials have been labelled as the most food obsessed generation in history. With this said, Donald Lynch, a highly regarded Professor of Psychology, identifies that they are extremely time poor because of their underlining obsession to live busy lives.

According to Innova Market Insights*, millennials are generally aged between 15 and 35, tech savvy, socially engaged and now account for about one-third of the global population. So, the trend is set with a huge following, but what exactly falls under the healthy convenience umbrella? It’s a broad category, that’s continuously growing, but covers all healthy alternatives that are pre-prepared to a point. This includes pre-cut vegetables, through to healthy baking mixes. Anything that meets the consumers desire to have involvement in creating healthy food but also meets their need for convenience.

There have been a number of factors contributing
to the ‘healthy convenience trend’.

Firstly, more light has been shed on the importance of a healthy lifestyle through information and public health campaigns from governments, as well as famous personalities (like Sarah Wilson and Pete Evans) in mainstream and social media. This has led to an increase of food-related television (like MasterChef), media and motivation from social media such as Pinterest and Instagram, which are inspiring consumers to be involved in the process.

As the market shifts, brands that inspire consumers to participate in creating their own healthy lifestyles, seem to be set for long-term success. According to NPD Group**, consumers will increasingly favour healthier ‘convenience consumption’ options over unhealthy options.

Thankfully, the range of products available that compliment this trend are growing in abundance, with suppliers of ‘grab and go’ products and innovative, convenient DIY mixes on the rise.

Check out NEW Grab n’ Go products and Healthy DIY Convenience products.

* Innova Market Insights, July 2015.
** NPD Group, January 2015.