5 NATURAL BEAUTY TRENDS FOR 2021

In their Future of Beauty Report, Nielsen identified natural beauty and skincare as key drivers for the future of the industry. Mintel called it a “Beauty Eco-lution” that is driven by eco-ethical and conscious purchasing decisions.

But the natural beauty market is as diverse as it is fast-growing. It has almost twice the predicted CAGR of the beauty market as a whole! In the plethora of products available, there are key natural beauty trends that are driving the growth.

Here are the five key natural beauty trends you should know to have your finger on the pulse for your eco-conscious customers.

Cruelty-free beauty

1) CRUELTY FREE

According to What’s New in Healthy Products, consumers are starting to consider vegan and cruelty-free credentials as a baseline requirement for skincare brands. 

ACURE is a brand that is leading the market in highly innovative and effective skincare that also adheres to its vegan and cruelty-free values. For ACURE this means no animal-testing, ever, and drawing on powerful super nutrients for skin wellness. 

From Facial Scrubs to Cleansing Gels, Face Masks, Serums, Moisturisers, Treatments, Oils and more, every product in the ACURE range is 100% vegan. 

Zero-waste beauty

2) ZERO WASTE

Plastic packaging – and more specifically plastic packaging winding up in landfill – is an undeniable issue facing our planet. Since 1960, the amount of plastic packaging used in the USA has increased over 120 times. While this figure isn’t limited to the beauty industry, globally, the beauty and personal care industry accounts for more than AUD $30 billion in plastic packaging sales.

Ethique is an impressively-sustainable brand playing an active role in reducing plastic packaging. The brand and products are 100% plastic free. In fact, Ethique has saved more than 6.5 million plastic bottles from entering landfill with their sustainable paper packaging, compostable Storage Containers, Concentrates and Solid Beauty Bars.

While Ethique started with Shampoo Bars, there are now Solid Face Cleansers, Solid Face Scrubs, Solid Face Serums as well as a range of home, pet, hair and body care bars.

Another brand providing zero-waste solutions is Ever Eco. Their passion for eradicating single-use plastics started with the humble drinking straw and has now extended to include a beauty range. Beauty products include Reusable Bamboo Facial Pads to replace single-use cotton pads as well as Muslin Facial Cloths and Konjac Facial Sponges.

Functional and bioactive ingredients - natural beauty trends

3) FUNCTIONAL AND BIOACTIVE INGREDIENTS

As much as functional ingredients are driving food trends, they are also a force in natural beauty trends.

Functional and bioactive ingredients have been used for centuries in traditional medicine, and now the natural beauty industry is embracing the transformational power of nature.

Dr Organic doesn’t just use bioactive ingredients. Their ranges are each built around a powerful bioactive to ensure each product is truly functional. Whether it is Organic Aloe Vera, Activated Charcoal, Organic Hemp Oil, Organic Manuka Honey, Organic Reishi or one of the other many bioactives in the range, every product is designed to draw on the power of nature to get serious skin results.

ACURE is another brand that uses functional ingredients such as ashwagandha, reishi, holy basil, cordyceps and melatonin. Despite their use of quality, effective plant-based bioactives and functional ingredients, they are incredibly accessible and affordable for the everyday consumer looking to ‘clean up’ their beauty routine. 

Beauty supplements

4) BEAUTY FROM WITHIN

In line with the food as medicine trend, there are an increasing number of beauty supplements focusing on nourishing skin from within with the idea that beauty starts on the inside.

Supercharged Food, known for their Love Your Gut Powders and Capsules, has recently launched the Earth and Sea Beauty Capsules. The capsules contain a blend of silica, iodine and iron. The 100% Australian-sourced silica may aid in collagen production for healthy hair, skin and nails. The iodine in the blend is sourced from Tasmanian kelp and may help to repair damaged skin cells. 

Natural sheet masks

5) SHEET MASKS

Sheet masks are certainly a trend that is here to stay! The natural beauty trend for sheet masks is in natural and organic ingredients and eco-friendly materials.

Orgaid produced the world’s first organic sheet mask. They use the patented Ecoderma sheet mask fabric along with organic ingredients and scientifically-backed formulations to create highly-effective sheet masks.

The Orgaid sheet mask range includes three varieties – Anti-aging & Moisturizing, Vitamin C & Revitalizing and Greek Yogurt & Nourishing.

BRING NATURAL BEAUTY TRENDS TO YOUR CUSTOMERS

You can find each of these brands and their trending products – plus many more – in the Unique Health Products online store. You can shop online 24/7, or call our friendly sales team on 1800 787 904. If you don’t yet have an account with us, you can register for one here.

THE TOTAL WELLNESS CATEGORY IS THRIVING!

The global wellness economy is now worth AUD$6.2 trillion. But this ever-evolving category is no longer just about diet and fitness, more and more consumers are searching for a range of mind, body and spirit solutions to improve their total wellness and wellbeing. Help your customers reach their goals by stocking these top-selling natural wellness products.

Naturally Effective

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Nutrient-rich drops

Cellfood’s Oxygen, Minerals & Aminos, contains 78 ionic minerals, 34 enzymes, 17 amino acids, electrolytes, and dissolved oxygen to provide an unsurpassed source of nutrients. This proprietary formulation comes in a convenient, on-the-go 30ml concentrate that consumers simply mix with water or juice daily. Each bottle offers a 30-day supply.

Pure goodness

Sourced from the finest plantation in Thailand, Nakula Organic Coconut Water is known for its pure taste and quality. This certified organic coconut water has nothing else added and appeals to the ever-growing socially conscious consumer thanks to its ethical source. It’s the perfect summer quencher!

Gut cleanse

Supercharged Food Love Your Gut Powder, from wellness influencer, Lee Holmes, is a naturopathic grade, organic diatomaceous earth that may help to clean out the accumulated build-up of waste, toxins, metals and mucous in the digestive tract. This 100% natural, vegan and gluten-free powder is a regularly sought-after addition to many total wellness routines. 

Beauty Boosters

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Detoxify and brighten

Assist your customers to obtain that refreshed new year glow with ACURE’s Brightening Facial Scrub. Combining sea kelp super-nutrients to soften and detoxify, lemon peel and French green clay to cleanse and Madonna lily to bring the brightness —this well-rounded, refreshing facial scrub is a top seller for a reason.

Vegan beauty potion

Botanika Blends’ Beauty Potion is completely vegan friendly, containing no animal derivatives. Instead, it has been carefully crafted to naturally support the body’s ability to produce collagen thanks to its antioxidants, vitamins and minerals from superfoods, as well as probiotics and key amino acids.

Healing clay

Aztec Secret is a cult sensation in the USA with a huge following that applauds it as the ‘world’s most powerful facial’. The 100% Natural Calcium Bentonite Facial Clay offers deep pore cleansing without any fragrances or additives. This vegan product is effective and affordable skincare at its best. 

Wellness Warriors

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Immune support

Rich in antioxidants and containing an abundance of essential fatty acids, Hab Shifa TQ+ Activated Black Seed Oil is a high potency, cold-pressed oil, formulated from 100% pure certified organic black seed. This Australian made and owned product is the ideal health supplement to support and maintain a healthy immune system.

Pure charcoal powder

Made from ultra-fine coconut shell fibre, Eden Healthfoods Activated Charcoal Powder is steam activated to enhance its absorption capacity. This medical-grade powder is 100% natural and can be used in various ways to neutralise and adsorb harmful toxins from the body.

Prebiotic and probiotic in one

Guthealth+ 3-in-1 MultiFibre may be the most advanced natural fibre supplement to hit the market and it’s right on trend. A synergy of three prebiotic fibre groups and added probiotics create a symbiotic effect for the ultimate in gut health support. Sustainably grown and manufactured in Australia, the blend is vegan, gluten free and shelf stable.

Sleep Solutions

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Sleep lotion

Amazing Oils Magnesium Pro Sleep Lotion is a fast-acting targeted way to treat sleep related issues and ailments. The effective combination of relaxing ingredients works synergistically to relieve sleeplessness in one single, affordable lotion that is vegan, cruelty free and easy to use. And it smells heavenly!

Restful rituals

Assist your customers to soothe their mind and body to achieve the ultimate night’s sleep with The Goodnight Co. Ceramic Diffuser and Pure Essential Oil Goodnight Blend. The diffuser uses ultrasonic technology allowing the mist to be delivered through vibrations, for a safe, heat and noise-free alternative.

While the Pure Essential Oil Goodnight Blend contains key ingredients, lavender, sweet orange and sweet marjoram to prepare the mind and body for a deep, healing sleep. 

TUNE INTO TOTAL WELLNESS

You can tap into consumer demand for mind and body total wellness products by ordering all of your stock from our online store 24/7 or by calling our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.

5 EMERGING TRENDS IN NATURAL HEALTH!

There’s an overarching theme emerging from this year’s events and it comes as no surprise — it revolves around preventative health, in particular, supporting the immune system. Aside from this, consumers are demanding even more from natural health brands and continue to seek out products developed with both a conscious and a specific purpose. Here are the top 5 emerging trends in natural health today:

SUPPLEMENTS-TREND

1. SUPPLEMENTS

Nutrition Business Journal estimates that sales of cold, flu and immunity supplements alone will reach $5.2 billion this year, with growth of 51.2% over 2019. The new awareness of immunity offers supplements an opportunity to be seen as more of a year-round
regimen than a seasonal response. Star ingredients in hot demand include pre and probiotics thanks to the increasing awareness around gut health and immunity. According to Mintel, the number of internet searches for gut health grew 669% last year!

Emerging-trends-beauty

2. HIGH-PERFORMANCE BEAUTY

The global natural and organic personal care market is expected to grow even faster than food – at a compound annual growth rate of 11.1% by 2026. But consumers are now looking for natural beauty products that go one step further than just “simple” and
“clean”. Technologically advanced, high-performing functional products are becoming more popular. The key to success is stocking a range of brands that are natural, trustworthy, transparent, and offer a point of difference with their chosen functional ingredients ie. vitamin C for anti-ageing and calendula to calm and soothe.

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3. PLANET OVER PERSONAL GAIN

More and more consumers are moving from individual-centric to planet-centric decision making. They are increasingly aware of and
concerned about sustainability issues and want the brands they trust to take appropriate actions to help reduce their impact. This spans across ingredient sourcing, packaging materials and actively giving back to charities and organisations making a difference.
The rising demand for locally sourced and Australian made products has also come to the forefront of late as consumers look
to support businesses closer to home. 90% of Australians aged 14+ say they are more likely to buy products made in Australia!

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4. FUNCTIONAL BEVERAGES

A growing number of consumers are looking to adjust their drinking habits by seeking out better-for-you options. Conscious
of excessive sugar intake and searching for products that do more than just hydrate, the functional beverage trend is gaining rapid
momentum. 80% of consumers in a recent FMCG survey said they were planning to eat and drink more healthily because of the recent pandemic. In particular, consumers are looking for drinks that will help support their immune system with drinks high in vitamin C, omega 3s and other ingredients for immune health.

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5. INGREDIENTS FOR DIY CREATIONS

Stress, anxiety and a strong desire to boost wellbeing and get a ‘feel good’ hit at home, has consumers increasingly eager to create their own home and personal care products such as face masks and cleaning products. Combined with a 44% increase in screen time and the popularity of DIY on social media, this trend offers consumers a triple-whammy ‘feel good’ effect thanks to a feeling of belonging, enjoying a personalised experience, and active participation in more sustainable consumerism.

Unique Health Products is home to many of the world’s biggest health and wellness brands. With more than 3,800 products in our warehouse, you can rest assured, if it’s trending, a top seller, or a product simply worth stocking on your shelves – we’ll have it! Ready to place an order? You can shop online with us 24/7 here, or call our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.

Sources: Play Market Research, 2020. Roy Morgan, 2019.

HEALTHY HOME STAPLES

Healthy home. From the medicine cabinet and kitchen pantry to office desk essentials and recipe inspiration, there’s an array of healthier alternatives for customers wishing to make the switch to a more eco-friendly, natural way of living. Expand your customers’ options with these great finds.

 

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HONEY HEALERS

Medihoney Adhesive Dressings are a waterproof, latex-free hydrogel dressing infused with antibacterial, medical-grade manuka honey. These dressings help to speed up the healing process by maintaining a moist environment for optimal healing of minor wounds, burns, cuts, grazes and blisters. A must-have for the first aid kit and perfect for the whole family!

Available in two sizes – small and large!

SKIN SOOTHER

UV Natural have introduced Chill Skin Cooler, formulated to moisturise and soften the skin after sun exposure. The light, pure lotion is fragrance-free, cruelty-free and vegan-friendly, boasting naturally derived ingredients that soothe and nourish the skin.

BULK BATH FLAKES

Pure Amazing Oils Magnesium Chloride Bath Flakes are organically sourced from the pristine salt lakes of Australia. Now available in 2kg and 5kg sizes, customers will love the buckets of value!

PORTABLE PAIN RELIEF

Both the winning combination of Ancient Minerals Magnesium Oil 50% with MSM Ultra, and the Full Strength Magnesium Oil, are now available in smaller, 118ml sizes. Perfect for the gym bag or desk drawer, these oil sprays are ideal for customers on-the-go!

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KLEAN COLOURS

Freshen up your klean kanteen display with a rainbow of vibrant new colours! The new colours include a mix of the original BPA-free stainless steel bottles as well as insulated bottles, travel mugs, tumblers and an insulated food canister – perfect for keeping warm during the cooler months!

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LARGER BOTTLES & SPARE LIDS

The popular Cheeki range now includes replacement lids for their coffee cups and mugs, two new bottle colours – Teal and Ocean, and larger sizes of their Lavender stainless steel bottle and Pistachio White insulated bottle.

 

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CLASSIC NEUTRALS

JOCO Cups are flying out the door! Add a couple of classic neutral tones to your display for a chic addition that will never go out of style. Available in Folkstone Grey and Sandstone.HNP-Healthy-Home-Staples-Blog-01

BOOKSHELF MUST-HAVES

Four new cookbooks that can power up your sales with on-trend topics, healthy recipes, and hormone saviours!

  • Power Vegan Meals by Maya Sozer offers exciting new flavours and delicious ideas for the competent plant-based eater.
  • Pete Evans is back with his latest, Lunch Box, where paleo, grain-free lunch options are plenty!
  • Lee Holmes brings us a total gut healing bible with Supercharge Your Gut.
  • Plus, Kirkpatrick and Johnstone shed light on managing hormones with their educational cookbook, Healthy Hormones.

Order these great healthy home items and thousands more via our online store! Not yet registered with a wholesale account? Sign up here!

Functional Foods – New Products Spring 2017

HEALTH CONSCIOUS CONSUMERS CHOOSE FUNCTIONAL FOODS THAT GO BEYOND BASIC NUTRITION OFFERINGS TO PROMOTE OPTIMUM HEALTH.

Whether it’s wholefoods, fortified foods, enriched or enhanced foods, ensure your customers have the latest and greatest with these new and exciting functional foods!

GOLDEN GUT

Supercharged Food Golden Gut Blend is a tasty combination of top-selling Love Your Gut Powder diatomaceous earth, organic de-bittered turmeric, certified organic cinnamon, ginger and black pepper. Rich in iron and other minerals, customers will love it’s amazing gut health benefits!

TURMERIC CAPSULES

Convenient Turmeric Capsules have been added to the Golden Grind range, complete with Black Pepper for maximum benefits. With turmeric still on-trend this will be a golden seller!

SUPERFOOD MIXTURES

Amazonia Raw have added two superfood liquid blends to their popular, quality, vegan range.
Green Compress is a comprehensive blend of alkaline chlorophyll, trace minerals, organic red algae and aloe vera and designed to help cleanse, restore, balance and assist digestion. Acai Skin Active uses 8 probiotic strains from fermented acai to deliver 12 billion probiotics per serve to help support skin health.

Hot New Products - Spring 2017

INTERNAL GRADE CHARCOAL

Introducing Eden Health Foods medicinal-grade Activated Charcoal Powder, made from coconut shell fibre. The ultra-fine powder has been steam activated, increasing its absorption capacity by 3-5 times!

OIL BLENDS

Fair-trade, Niulife, have added 100% coconut derived MCT High Performance and MCT Plus+ Endurance. The MCT range offers a fast and powerful source of energy, cognitive performance and stamina thanks to its ability to rapidly metabolise into ketones.
MCT High Performance is specifically formulated for energy and muscles, while MCT Plus+ Endurance is fortified with Omega 3s which can provide a more sustained energy release over 6 hours! Both formulas are also vegan, paleo, gluten and dairy free.

Hot New Product - October 2017

TRAVEL-SIZE WILD OREGANO OIL

Solutions 4 Health, the only Australian brand with TGA approved Oil of Wild Oregano, now comes in two new convenient travel sizes – a 10mL bottle and 12 capsules. Used for its anti-bacterial properties, customers will love that it’s now even easier to take anywhere!

ACV + MANUKA

Comvita Honeygar Apple Cider Vinegar with Manuka Honey combines the nutritional benefits of sun ripened apples and UMF® 5+ Manuka Honey, with added New Zealand forest honey for extra sweetness. Specifically not pasteurised, this unique product retains the highly nutritious “mother”.

Hot New Products - Spring 2017

COCONUT LATTES

CocoVelle is the world’s first all-natural, vegan, gluten-free and caffeine-free coconut latte and hot chocolate! Hand-crafted in Melbourne, it contains real powdered coconut milk, organic and unrefined muscovado, coconut blossom sugars and delicate spices. Rich in Medium Chain Triglycerides (MCTs) and with 50% less sugar then other mixes, CocoVelle’s beautiful branding is sure to jump of shelves!

Hot New Products - Spring 2017

GOLDEN COCONUT SACHETS

Extend your turmeric range with Taka Turmeric’s 100% organic tea sachets. The new products contain coconut plus carefully selected herbs and spices from around the world that enhance the health benefits of turmeric. The addition of coconut protects turmeric from harsh stomach acids and helps to increase absorption.

Hot New Products - Spring 2017

MATCHA WITH A TWIST

Two new drink blends and a healthy convenience mix have been added to the Matcha Maiden range – all of which are vegan, gluten free and on trend!

Fly Me to the Immune combines peppermint, ginger, fennel and dandelion with pure Japanese matcha to cleanse and soothe tummies. Light My Fire is a fiery blend made with cayenne pepper, cinnamon, olive leaf and Siberian ginseng to give customers a big antioxidant boost.

Slice to Meet You is going to be a huge hit with raw-treat lovers! Packed with antioxidants, each packet creates an incredibly nutritious and delicious Choc-Mint Matcha Protein Slice!

Hot New Products - Spring 2017

If you’d like to order any of the new products for spring 2017, you can easily add them to your online order here, or if you’re not yet a Unique account holder, get started here.