4 HEALTH RETAIL OPPORTUNITIES TO BOOST YOUR SALES

There is no doubt that the face of retail in Australia is evolving. There are hurdles to overcome… but there are also many opportunities, particularly for those in the booming health retail space.

Our Unique Health Products Sales Reps are on the road meeting with retailers every day. This gives them incredible insights into the current state of retail across a broad range of categories. 

One of those Sales Reps is Laura Collins. A qualified Nutritionist, Laura has been on the Unique team for more than seven years. She knows health retail inside and out and has her finger on the pulse for what’s trending in the industry.

So we sat down with Laura to get her take on the key opportunities for natural, organic, fair-trade and eco-friendly retail today.

1. CAPITALISE ON MARKET GROWTH

In recent years, the way consumers look at health has changed. Not only is the definition of health much broader, covering everything from immunity to wellness, mindfulness and lifestyle elements of health, but it is also more mainstream.

“There is an understanding and acceptance now that health food doesn’t just belong in a health food store ,” explains Laura. “Health food often has higher margins and offers consumers a point of difference. More and more grocery, pharmacy and other specialty retailers are taking on health food products in a big way.”

There are also a number of consumer trends that are driving this mainstream shift. Plant-based eating is on the rise, as are low-carb, low-sugar and keto diets. Consumers are also far more savvy about the sustainability of products and they are actively seeking out eco-friendly options.

“Consumers are looking to brands like Ethique to reduce their reliance on plastic, or RXBAR for their super clean and transparent ingredients lists. There is so much opportunity for retailers to capitalise on.”

2. INTEGRATE YOUR SHELVES

The traditional approach to health food in Australia has been segregation. But Laura argues that integration is the future. It’s an approach that has seen much success in the USA and UK. It’s what customers want… and it’s also good for business. 

“A lot of grocery stores have a health or gourmet section, but this can be quite limiting,” explains Laura. “In this case, only consumers who believe they can afford it head to that section. However, if your shelves are integrated and the health products sit alongside the rest of your range, you give customers more choice.

“I worked with some grocery stores in Sydney to integrate. The result was higher sales for those health products compared to similar stores in the same area that took a segregation approach. Where it makes sense to do so, weaving the products through the shelves can train the customer to purchase differently. Otherwise, you could be missing out on potential sales.”

Integration is better for sales and it’s also a better customer experience. By integrating all the options, from private label through to premium health brands, customers can make a simple decision without having to snake around different aisles.

3. EMBRACE NOOTROPICS AND ADAPTOGENS

Laura also asserts that the products with a hugely promising future are those with functional ingredients such as nootropics and adaptogens. 

“We are an increasingly stressed society and consumers are looking for products to help their health and immunity. Natural alternatives to help with these concerns are increasingly popular. Adaptogens – such as rhodiola or siberian ginseng – can be really helpful. People can have vitamin deficiencies but also mineral deficiencies so mineral rich supplements such as Evolution Botanicals Himalayan Shilajit or Supercharged Food Fulvic Humic Concentrate are popular.

We haven’t even scratched the surface on nootropics in Australia but these ingredients may help with focus, productivity and reducing brain fog.”

4. OFFER HEALTHY SNACKING

Keto and healthy snacks are two categories that Laura can see have a big future in the Australian market. With the popularity of keto diets and consumers reaching for convenience, brands and products that combine the two, such as Keto Naturals, HeroCup or VitaWerx, are ones you want to have on your shelves.

“Anything keto and any healthy, clean snacks are huge in health retail right now,” says Laura. “Consumers are looking for the convenience of being able to reach for snacks and products that they know are good for them. Other wellness products such as The Ginger People Ginger Shots are also popular. 

“Consumers are looking for products that offer a boost to their health and that’s what our range of brands and products can offer.”

YOUR TRUSTED ADVISOR IN HEALTH RETAIL

At Unique Health Products we distribute hundreds of health and wellness brands across Australia. Whether you are trying to reach new customer segments or have existing customers crying out for more natural, organic, fair-trade and eco-friendly products, we stock the best. You can shop online with us 24/7 here, or call our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.

5 NATURAL BEAUTY TRENDS FOR 2021

In their Future of Beauty Report, Nielsen identified natural beauty and skincare as key drivers for the future of the industry. Mintel called it a “Beauty Eco-lution” that is driven by eco-ethical and conscious purchasing decisions.

But the natural beauty market is as diverse as it is fast-growing. It has almost twice the predicted CAGR of the beauty market as a whole! In the plethora of products available, there are key natural beauty trends that are driving the growth.

Here are the five key natural beauty trends you should know to have your finger on the pulse for your eco-conscious customers.

Cruelty-free beauty

1) CRUELTY FREE

According to What’s New in Healthy Products, consumers are starting to consider vegan and cruelty-free credentials as a baseline requirement for skincare brands. 

ACURE is a brand that is leading the market in highly innovative and effective skincare that also adheres to its vegan and cruelty-free values. For ACURE this means no animal-testing, ever, and drawing on powerful super nutrients for skin wellness. 

From Facial Scrubs to Cleansing Gels, Face Masks, Serums, Moisturisers, Treatments, Oils and more, every product in the ACURE range is 100% vegan. 

Zero-waste beauty

2) ZERO WASTE

Plastic packaging – and more specifically plastic packaging winding up in landfill – is an undeniable issue facing our planet. Since 1960, the amount of plastic packaging used in the USA has increased over 120 times. While this figure isn’t limited to the beauty industry, globally, the beauty and personal care industry accounts for more than AUD $30 billion in plastic packaging sales.

Ethique is an impressively-sustainable brand playing an active role in reducing plastic packaging. The brand and products are 100% plastic free. In fact, Ethique has saved more than 6.5 million plastic bottles from entering landfill with their sustainable paper packaging, compostable Storage Containers, Concentrates and Solid Beauty Bars.

While Ethique started with Shampoo Bars, there are now Solid Face Cleansers, Solid Face Scrubs, Solid Face Serums as well as a range of home, pet, hair and body care bars.

Another brand providing zero-waste solutions is Ever Eco. Their passion for eradicating single-use plastics started with the humble drinking straw and has now extended to include a beauty range. Beauty products include Reusable Bamboo Facial Pads to replace single-use cotton pads as well as Muslin Facial Cloths and Konjac Facial Sponges.

Functional and bioactive ingredients - natural beauty trends

3) FUNCTIONAL AND BIOACTIVE INGREDIENTS

As much as functional ingredients are driving food trends, they are also a force in natural beauty trends.

Functional and bioactive ingredients have been used for centuries in traditional medicine, and now the natural beauty industry is embracing the transformational power of nature.

Dr Organic doesn’t just use bioactive ingredients. Their ranges are each built around a powerful bioactive to ensure each product is truly functional. Whether it is Organic Aloe Vera, Activated Charcoal, Organic Hemp Oil, Organic Manuka Honey, Organic Reishi or one of the other many bioactives in the range, every product is designed to draw on the power of nature to get serious skin results.

ACURE is another brand that uses functional ingredients such as ashwagandha, reishi, holy basil, cordyceps and melatonin. Despite their use of quality, effective plant-based bioactives and functional ingredients, they are incredibly accessible and affordable for the everyday consumer looking to ‘clean up’ their beauty routine. 

Beauty supplements

4) BEAUTY FROM WITHIN

In line with the food as medicine trend, there are an increasing number of beauty supplements focusing on nourishing skin from within with the idea that beauty starts on the inside.

Supercharged Food, known for their Love Your Gut Powders and Capsules, has recently launched the Earth and Sea Beauty Capsules. The capsules contain a blend of silica, iodine and iron. The 100% Australian-sourced silica may aid in collagen production for healthy hair, skin and nails. The iodine in the blend is sourced from Tasmanian kelp and may help to repair damaged skin cells. 

Natural sheet masks

5) SHEET MASKS

Sheet masks are certainly a trend that is here to stay! The natural beauty trend for sheet masks is in natural and organic ingredients and eco-friendly materials.

Orgaid produced the world’s first organic sheet mask. They use the patented Ecoderma sheet mask fabric along with organic ingredients and scientifically-backed formulations to create highly-effective sheet masks.

The Orgaid sheet mask range includes three varieties – Anti-aging & Moisturizing, Vitamin C & Revitalizing and Greek Yogurt & Nourishing.

BRING NATURAL BEAUTY TRENDS TO YOUR CUSTOMERS

You can find each of these brands and their trending products – plus many more – in the Unique Health Products online store. You can shop online 24/7, or call our friendly sales team on 1800 787 904. If you don’t yet have an account with us, you can register for one here.

THE TOTAL WELLNESS CATEGORY IS THRIVING!

The global wellness economy is now worth AUD$6.2 trillion. But this ever-evolving category is no longer just about diet and fitness, more and more consumers are searching for a range of mind, body and spirit solutions to improve their total wellness and wellbeing. Help your customers reach their goals by stocking these top-selling natural wellness products.

Naturally Effective

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Nutrient-rich drops

Cellfood’s Oxygen, Minerals & Aminos, contains 78 ionic minerals, 34 enzymes, 17 amino acids, electrolytes, and dissolved oxygen to provide an unsurpassed source of nutrients. This proprietary formulation comes in a convenient, on-the-go 30ml concentrate that consumers simply mix with water or juice daily. Each bottle offers a 30-day supply.

Pure goodness

Sourced from the finest plantation in Thailand, Nakula Organic Coconut Water is known for its pure taste and quality. This certified organic coconut water has nothing else added and appeals to the ever-growing socially conscious consumer thanks to its ethical source. It’s the perfect summer quencher!

Gut cleanse

Supercharged Food Love Your Gut Powder, from wellness influencer, Lee Holmes, is a naturopathic grade, organic diatomaceous earth that may help to clean out the accumulated build-up of waste, toxins, metals and mucous in the digestive tract. This 100% natural, vegan and gluten-free powder is a regularly sought-after addition to many total wellness routines. 

Beauty Boosters

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Detoxify and brighten

Assist your customers to obtain that refreshed new year glow with ACURE’s Brightening Facial Scrub. Combining sea kelp super-nutrients to soften and detoxify, lemon peel and French green clay to cleanse and Madonna lily to bring the brightness —this well-rounded, refreshing facial scrub is a top seller for a reason.

Vegan beauty potion

Botanika Blends’ Beauty Potion is completely vegan friendly, containing no animal derivatives. Instead, it has been carefully crafted to naturally support the body’s ability to produce collagen thanks to its antioxidants, vitamins and minerals from superfoods, as well as probiotics and key amino acids.

Healing clay

Aztec Secret is a cult sensation in the USA with a huge following that applauds it as the ‘world’s most powerful facial’. The 100% Natural Calcium Bentonite Facial Clay offers deep pore cleansing without any fragrances or additives. This vegan product is effective and affordable skincare at its best. 

Wellness Warriors

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Immune support

Rich in antioxidants and containing an abundance of essential fatty acids, Hab Shifa TQ+ Activated Black Seed Oil is a high potency, cold-pressed oil, formulated from 100% pure certified organic black seed. This Australian made and owned product is the ideal health supplement to support and maintain a healthy immune system.

Pure charcoal powder

Made from ultra-fine coconut shell fibre, Eden Healthfoods Activated Charcoal Powder is steam activated to enhance its absorption capacity. This medical-grade powder is 100% natural and can be used in various ways to neutralise and adsorb harmful toxins from the body.

Prebiotic and probiotic in one

Guthealth+ 3-in-1 MultiFibre may be the most advanced natural fibre supplement to hit the market and it’s right on trend. A synergy of three prebiotic fibre groups and added probiotics create a symbiotic effect for the ultimate in gut health support. Sustainably grown and manufactured in Australia, the blend is vegan, gluten free and shelf stable.

Sleep Solutions

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Sleep lotion

Amazing Oils Magnesium Pro Sleep Lotion is a fast-acting targeted way to treat sleep related issues and ailments. The effective combination of relaxing ingredients works synergistically to relieve sleeplessness in one single, affordable lotion that is vegan, cruelty free and easy to use. And it smells heavenly!

Restful rituals

Assist your customers to soothe their mind and body to achieve the ultimate night’s sleep with The Goodnight Co. Ceramic Diffuser and Pure Essential Oil Goodnight Blend. The diffuser uses ultrasonic technology allowing the mist to be delivered through vibrations, for a safe, heat and noise-free alternative.

While the Pure Essential Oil Goodnight Blend contains key ingredients, lavender, sweet orange and sweet marjoram to prepare the mind and body for a deep, healing sleep. 

TUNE INTO TOTAL WELLNESS

You can tap into consumer demand for mind and body total wellness products by ordering all of your stock from our online store 24/7 or by calling our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.

5 EMERGING TRENDS IN NATURAL HEALTH!

There’s an overarching theme emerging from this year’s events and it comes as no surprise — it revolves around preventative health, in particular, supporting the immune system. Aside from this, consumers are demanding even more from natural health brands and continue to seek out products developed with both a conscious and a specific purpose. Here are the top 5 emerging trends in natural health today:

SUPPLEMENTS-TREND

1. SUPPLEMENTS

Nutrition Business Journal estimates that sales of cold, flu and immunity supplements alone will reach $5.2 billion this year, with growth of 51.2% over 2019. The new awareness of immunity offers supplements an opportunity to be seen as more of a year-round
regimen than a seasonal response. Star ingredients in hot demand include pre and probiotics thanks to the increasing awareness around gut health and immunity. According to Mintel, the number of internet searches for gut health grew 669% last year!

Emerging-trends-beauty

2. HIGH-PERFORMANCE BEAUTY

The global natural and organic personal care market is expected to grow even faster than food – at a compound annual growth rate of 11.1% by 2026. But consumers are now looking for natural beauty products that go one step further than just “simple” and
“clean”. Technologically advanced, high-performing functional products are becoming more popular. The key to success is stocking a range of brands that are natural, trustworthy, transparent, and offer a point of difference with their chosen functional ingredients ie. vitamin C for anti-ageing and calendula to calm and soothe.

5-Emerging-Trends_Trending

3. PLANET OVER PERSONAL GAIN

More and more consumers are moving from individual-centric to planet-centric decision making. They are increasingly aware of and
concerned about sustainability issues and want the brands they trust to take appropriate actions to help reduce their impact. This spans across ingredient sourcing, packaging materials and actively giving back to charities and organisations making a difference.
The rising demand for locally sourced and Australian made products has also come to the forefront of late as consumers look
to support businesses closer to home. 90% of Australians aged 14+ say they are more likely to buy products made in Australia!

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4. FUNCTIONAL BEVERAGES

A growing number of consumers are looking to adjust their drinking habits by seeking out better-for-you options. Conscious
of excessive sugar intake and searching for products that do more than just hydrate, the functional beverage trend is gaining rapid
momentum. 80% of consumers in a recent FMCG survey said they were planning to eat and drink more healthily because of the recent pandemic. In particular, consumers are looking for drinks that will help support their immune system with drinks high in vitamin C, omega 3s and other ingredients for immune health.

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5. INGREDIENTS FOR DIY CREATIONS

Stress, anxiety and a strong desire to boost wellbeing and get a ‘feel good’ hit at home, has consumers increasingly eager to create their own home and personal care products such as face masks and cleaning products. Combined with a 44% increase in screen time and the popularity of DIY on social media, this trend offers consumers a triple-whammy ‘feel good’ effect thanks to a feeling of belonging, enjoying a personalised experience, and active participation in more sustainable consumerism.

Unique Health Products is home to many of the world’s biggest health and wellness brands. With more than 3,800 products in our warehouse, you can rest assured, if it’s trending, a top seller, or a product simply worth stocking on your shelves – we’ll have it! Ready to place an order? You can shop online with us 24/7 here, or call our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.

Sources: Play Market Research, 2020. Roy Morgan, 2019.

HEALTHY HOME STAPLES

Healthy home. From the medicine cabinet and kitchen pantry to office desk essentials and recipe inspiration, there’s an array of healthier alternatives for customers wishing to make the switch to a more eco-friendly, natural way of living. Expand your customers’ options with these great finds.

 

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HONEY HEALERS

Medihoney Adhesive Dressings are a waterproof, latex-free hydrogel dressing infused with antibacterial, medical-grade manuka honey. These dressings help to speed up the healing process by maintaining a moist environment for optimal healing of minor wounds, burns, cuts, grazes and blisters. A must-have for the first aid kit and perfect for the whole family!

Available in two sizes – small and large!

SKIN SOOTHER

UV Natural have introduced Chill Skin Cooler, formulated to moisturise and soften the skin after sun exposure. The light, pure lotion is fragrance-free, cruelty-free and vegan-friendly, boasting naturally derived ingredients that soothe and nourish the skin.

BULK BATH FLAKES

Pure Amazing Oils Magnesium Chloride Bath Flakes are organically sourced from the pristine salt lakes of Australia. Now available in 2kg and 5kg sizes, customers will love the buckets of value!

PORTABLE PAIN RELIEF

Both the winning combination of Ancient Minerals Magnesium Oil 50% with MSM Ultra, and the Full Strength Magnesium Oil, are now available in smaller, 118ml sizes. Perfect for the gym bag or desk drawer, these oil sprays are ideal for customers on-the-go!

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KLEAN COLOURS

Freshen up your klean kanteen display with a rainbow of vibrant new colours! The new colours include a mix of the original BPA-free stainless steel bottles as well as insulated bottles, travel mugs, tumblers and an insulated food canister – perfect for keeping warm during the cooler months!

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LARGER BOTTLES & SPARE LIDS

The popular Cheeki range now includes replacement lids for their coffee cups and mugs, two new bottle colours – Teal and Ocean, and larger sizes of their Lavender stainless steel bottle and Pistachio White insulated bottle.

 

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CLASSIC NEUTRALS

JOCO Cups are flying out the door! Add a couple of classic neutral tones to your display for a chic addition that will never go out of style. Available in Folkstone Grey and Sandstone.HNP-Healthy-Home-Staples-Blog-01

BOOKSHELF MUST-HAVES

Four new cookbooks that can power up your sales with on-trend topics, healthy recipes, and hormone saviours!

  • Power Vegan Meals by Maya Sozer offers exciting new flavours and delicious ideas for the competent plant-based eater.
  • Pete Evans is back with his latest, Lunch Box, where paleo, grain-free lunch options are plenty!
  • Lee Holmes brings us a total gut healing bible with Supercharge Your Gut.
  • Plus, Kirkpatrick and Johnstone shed light on managing hormones with their educational cookbook, Healthy Hormones.

Order these great healthy home items and thousands more via our online store! Not yet registered with a wholesale account? Sign up here!