Today’s busy lifestyles, over-ambitious to-do lists, and constant push to spread ourselves far too thin has us struggling to take a moment to stop.
As a result, convenience foods continue to take over the retail shelves and consumers can’t get enough.
But regular snack foods no longer cut it.
Consumers are demanding more nutritious options, more functional health benefits, and more snacks that suit their dietary preferences. They’re expecting far more than just something to tide them over until dinner time.
So what has consumers coming back for more? A little category we’re calling “Goodness on-the-go”. This includes health-focused snacks, wholesome mini meals and hydration that are designed for quick and easy consumption and pack a tonne of goodness into every mouthful.
These six trends fit smack bang in this category and are well and truly integrating into our daily lives. Have you got these hot sellers on your shelves?
SIX HEALTH FOOD TRENDS IN AUSTRALIA RIGHT NOW
Right on target with goodness-on-the-go, nutrient-rich juice shots provide a natural boost of nutrition in quick grab n’ go bottles. Popular in fresh juice bars and wellness cafes, these pint-sized drinks pack a punch when it comes to nutrition and caters to the demand for more functional food.
The Ginger People have Ginger Shots which are 30% ginger juice combined with creamy coconut. They’re available in Wild Turmeric with anti-inflammatory turmeric and black pepper (for better absorption), or Lemon & Cayenne for a fiery boost to the metabolism. The 60ml glass bottles are tucked neatly into a shelf-ready CDU and retail at only $4.95.
High-protein snacks have been a hit with health enthusiasts for years but the innovation in this space is really ramping up! You can find protein packed into all kinds of snacks including chips, chocolate, ice cream, yoghurts, spreads and of course, the OG of convenient protein snacks, the protein bar!
Far from a brick that will break your teeth these days, the original gym-junkie protein bars have been reincarnated with numerous makeovers, ingredient overhauls and formulations. Plant-based protein bars and those with minimal ingredients are captivating a much wider market and come as a fresh alternative to whey protein based bars.
RXBARs are protein bars made with a few simple ingredients that are perfect for breakfast on the go, as protein-packed snack bars, or as a pre/post-workout fuel. They use egg whites for protein, dates to bind and nuts for texture.
Each delicious bar packs 12g of protein and 5g of fibre in just under 220 calories and is a combination of only 8 ingredients or less! They are available in six tempting flavours and have an enticing RRP of only $3.95!
Peanuts are going beyond the much-loved peanut butter spread and are appearing in everything from baked goods, protein powders and snack bars. According to Mintel research, the fastest growing peanut ingredients in new products include peanut flour, peanut butter and peanut flavour.
Peanuts offer the perfect trifecta for taste, texture and nutrition, offering protein, fibre, vitamins and minerals to keep hunger pangs at bay. They appeal to plant-based foodies and bump up the protein for a clean, wholesome ingredient list that customers love.
It doesn’t get much more dedicated to peanuts than Macro Mike. They have a range of Protein Powders, just-add-water Cookie and Brownie Baking Mixes, Powdered Peanut Butters, and Protein Bars that hero the humble peanut!
Macro Mike impressively combines the need for convenience and the demand for high-protein without compromising on taste in the slightest. The entire range is vegan and retails from $4.50 to $69.95.
A Neilsen study revealed 45% of global respondents consume snacks as a meal alternative – 52% for breakfast, 43% for lunch and 40% for dinner. Thanks to our busy schedules, this snackification movement is rapidly becoming the norm with “heat and eat”, “just-add-water”, and “ready in minutes” product claims sounding like music to your customer’s ears!
The truth is, snacks are no longer filling gaps between more wholesome meals. They are the replacement for those meals.
When you can offer your customers a mini meal that requires very little time and effort, has a great taste and a wholesome ingredient list – then you’re onto a winner!
Upbeat packs a tonne of plant-based protein into a convenient range of grab n’ go porridge and meals. Suitable for breakfast, lunch and dinner, they contain 20-25g of protein per serve, include gluten-free and vegan options, are low in sugar and ready in five minutes!
They’re a health-conscious, quick fix meal solution with an awesome RRP of only $4.60-$5.70!
The porridge flavours include Blueberry Coconut, Chai Spiced Apricot & Buckwheat, Chocolate and Three Grain Raspberry. The savoury selection includes Creamy Mushroom Buckwheat, Thai Curry Lentils and Coconut Curried Lentils.
According to Nielsen data, packaged cauliflower products have grown by 71% over the past year. Experts are attributing the rise in cauli-love to a broader increased interest in low carb, keto and paleo diets. As well as an increased awareness about the health benefits of vegetables and desire to eat more of them. Especially those following flexitarian, vegan, gluten-free and plant-based diets.
Keto Naturals have a range of Crispy Cauli Bites that are keto and paleo friendly, gluten free and vegan. They’re non-GMO, have 5g net carbs and come in 8-pack, shelf-ready CDUs and flavours include:
- Garlic & Herb
- Sea Salted
Each pack contains a full head of cauliflower and is slow cooked using a simple list of clean ingredients without any fillers or artificial flavours. They RRP for only $4.95!
Single-use plastic water bottles are getting the flick with an influx of stylish, reusable alternatives taking their place.
Now used as a fashion accessory, hydrating in an environmentally friendly way is right on trend. The rise of the ‘VSCO girl’ has seen Hydro Flask™ bottles become a teenage girls’ statement drinking piece, while celebrities and the like are forking out $8,500 for a designer Chanel reusable bottle, because they can.
Healthier hydration is yet another way consumers can showcase their status and highlight their environmentally-friendly stance to the world. And it’s a fashion item that’s not going out of style any time soon. The global reusable water bottles market is expected to be valued at AUD$17.9 billion by 2029!
Hydro Flask insulated bottles are for life’s exciting moments. All while fighting the war on waste and looking great doing so.
They redefine the hydration experience excelling in temperature control with TempShield™ technology. As well as taste management with 18/8 pro-grade stainless steel that protects against flavour transfer. Plus, they have a slip-free, durable grip thanks to the proprietary powder coat. Hydro Flask deliver unexpected refreshment each and every time. Their double-insulated bottles RRP from $46.95.
Australian health food trends are colliding with convenience now more than ever. So ramp up your goodness-on-the-go offering with these items and hundreds more by stocking your shelves with Unique Health Products?!