SNACKIFICATION: THE PRODUCTS YOU NEED, NOW.

Snackification is driven by Millennials and taken up by the time-poor. Australians are adopting the idea of snacking their way through the day instead of sitting down to the traditional three square meals a day.

Snacks are no longer used as a treat to simply hold off hunger until the next meal. They are becoming the meals themselves! As a result, consumers are demanding way more healthier options.

Grab n’ go healthy snacking has never been so popular. Maximise on this opportunity by introducing your customers to a whole range of new, delicious and healthy items.

The benefit? Snacks take up minimal shelf space, you can place them in high traffic areas to bump up your average basket sale amount and if they meet the current market demands, they have a guaranteed high turnover.

Take a look at the latest to arrive at Unique below.

BETTER-FOR-YOU TREATS

BennettoSINGLE ORIGIN GOURMET CHOCOLATE

Bennetto chocolate fans will rejoice with these new additions! Expanding on the success of the mini Raspberry Dark Chocolate Bars, this popular flavour is now available in 100g blocks in shelf-ready, 13-piece CDUs, as well as newcomer, Amaranth & Sea Salt.

Committed to their ethics, the entire range is organic, fairtrade, and carbon neutral wrapped up in recyclable packaging. It’s chocolate you can feel good about!

Alter EcoGOT ANY DARKER?

Alter Eco expands their dark chocolate range with Superdark Cacao Truffles in a display pack of 60 pieces, and replaces the 60% cacao Crisp Mint (AE65) block with new 90% cacao Organic Dark Crisp Mint. They also ramp up the chocolate factor on their Coconut Clusters with the new Double Chocolate flavour!

Little ZebraCOCONUTTY CAROB

The delightful Little Zebra Food Co. vegan Carob Buds are made with Criollo cacao butter & Australian avocado oil for a creamy, sugar-free treat.

They’re FODMAP-friendly, free from gluten, dairy, nuts, soy, and palm oil, and are now available in a moreish Coconut variety.

KreshoVEGAN NOUGAT BAR

Kresho has created an Almond Nougat Bar that’s vegan, irresistibly chewy and ideally sized and priced for an impulse purchase! Australian made and created in a workshop powered by renewable energy, the decadent nougat filling is generously sprinkled with slow roasted almonds and coated in fairly traded, pure couverture dark chocolate.

 

keto-white-chocolateKETO WHITE CHOCOLATE

Little Zebra Chocolates have expanded their range with all new Keto White Chocolate and Keto White Chocolate Crunch! The smooth white chocolate is made with the goodness of organic coconut milk and creamy cacao butter, with real cacao nibs added for the crunchy variety. These allergy-friendly chocolates are free from dairy, gluten, nuts, soy and palm oil!

 

SAVOURY TEMPTERS

Banana JoesGUT-FRIENDLY BANANA CHIPS

Way more than just a potato chip alternative, Banana Joe’s Banana Chips are handmade from Hom Thong green bananas, and contain both pre- and probiotics with at least 1 billion cultures per serve!

Each pack has multiple merchandising options and is a low-risk buy-in with only six per CDU. Affordably priced ($3.95 RRP!), the chips are available in three bold and balanced flavours – Hickory BBQ, Thai Sweet Chilli and Sea Salt. They’re power-packed snacks that taste just like a regular potato chip!

Gluten free and vegan!

The Whole FoodiesCRISPY, CRUNCHY CASHEWS

The Whole Foodies are back with a bang! Shake up snacktime with all natural, crispy Native Cashews. Dry roasted in their skins and delicately seasoned with either Sea Salt, Kimchi or Turmeric & Black Pepper. These 70g snack packs are great value at $4.95 RRP. Wild harvested, gluten free, non-GMO and preservative free, they’re the ultimate wholesome snack!

They’re vegan!

SNACKING STAPLES

EM WholefoodsPUDDING PRE-MIXES

EM Wholefoods extend their range with nutrient-dense Hemp Chia Pudding Pre-Mixes in both Chocolate and Vanilla. This multipurpose blend can be used as a healthy breakfast, snack, dessert or as a cereal topper. Using only 100% natural ingredients, including Australian grown hemp and chia seeds, they are easy to prepare and offer a convenient solution for your customers.

Naturally sweetened with stevia!

EveryMite ALLERGY-FRIENDLY SUPERSPREAD

EveryMite is the Vegemite for food-allergy sufferers! Free from gluten, soy, yeast, grain, nut, egg, dairy, sugar, preservatives, and thickeners, it spreads on like a dream and tastes divine with avocado on toast! While it’s technically not a snack by itself, it can be used as a dip with veggies or as a condiment on crackers and bread. Made using only natural ingredients, it’s available in three varieties – The Original, Fodmap Friendly and Low Aussie Salt!

ANTIOXIDANT BLISS

morlife-chocolate-coated-snacks

Morlife’s range of decadent, moreish snacks are highly nutritious, gluten free, antioxidant-rich and great for gifting! The range includes a Dried 5 Berry Mix and a range of dark chocolate coated delights including ginger, goji berries, macadamia nuts, tart cherries and coffee beans.

PROTEIN POWERED

Botanika BrekkyBREAKFAST AND BEYOND

A world first, instant probiotic protein porridge, Botanika Brekky combines organic oats, hemp, chia, plant protein, prebiotic fibre and probiotics to create a nutritious on-the-go breakfast option! This vegan-friendly breakfast is made with natural and organic ingredients, has up to 17g of protein per serve, and is free from refined sugars. Tempt your customers’ tastebuds with Vanilla Dream, Cacao Crunch and Grandma’s Apple Pie. Available in both a 1kg bag and a 12-pack shelf-ready CDU of 60g sachets.

UPGRADED SNACK BARS

Naked PaleoNOTHING TO HIDE

Naked Paleo Bars are 100% organic, vegan and, of course, paleo. They’re a satisfying 65g bar and are free from gluten, dairy, preservatives and nothing artificial or refined. Each bar is packed with nutrition and on-trend ingredients to please everyone from the health and fitness enthusiasts to the busy executives on the go! Available in seven delicious flavours including Minty Matcha and Turmeric Ginger and packaged in shelf-ready CDUs of 10.

GomacroA CHOCOLATE LOVER’S PROTEIN BAR

The latest flavour from GoMacro, Dark Chocolate + Almonds, blends Peruvian dark chocolate with roasted almonds for 10g of protein in a guilt-free, yet indulgent, snack bar. Free from soy, gluten and dairy, these clean bars are organic, vegan and come in a biodegradable shelf-ready CDU.

game-changer-protein-barTHE GAME CHANGING PROTEIN BAR

The Game Changer Protein Bar by Macro Mike contains 10 grams of all-natural, plant-based protein and only 164 calories per bar. It’s vegan, tastes amazing and is jam-packed with real ingredients including dates and rice malt syrup to naturally sweeten. Gluten free, dairy free, and gut-friendly, these bars have no artificial ingredients or sugar alcohols and they come ready to go in an eye-catching CDU!

luv&co probiotic barsPROBIOTIC GOODNESS

Luv&Co Pro.Biotic Nut Bars keep your customers feeling full as they’re a good source of protein and fibre. These gluten-free bars contain around 1 billion good bacteria and come in three tasty flavours: Cookies’n Cream and two vegan-friendly varieties, Coconut Crunch and Peanut Butter Jelly. Luv&Co also make delicious No Bake Cookies and Luv Sum Protein, Energy and Paleo Balls!

eclipse-raw-paleo-barsRAW PALEO DELIGHTS

Eclipse Organics Raw Paleo Bars are designed to tickle taste buds and satisfy hungry tummies, using only natural, wholesome ingredients. Available in shelf ready and attractive CDUs of 12, they’re perfect to pop onto the counter for a healthy grab n’ go sale! Available in six flavours: Berry Ripe, Chocolate Brownie, Choc Orange Fudge, Cacao Mint, Coconut Rough and Manuka & Nut.

Want more information about Snackification movement? Take a look at our previous blog here!

If you haven’t got an account with us, make sure to register here.

If you’re already set up, then whitelist our email address in your mailbox for the latest updates, deals and new products, and continue ordering online as per usual!

 

What ACO Means For Me?

FREE RANGE, CRUELTY FREE, PASTURE FED, SOCIALLY RESPONSIBLE, GROWN FREE FROM SYNTHETIC PESTICIDES, GM, HORMONES AND ANTIBIOTICS – THE AUSTRALIAN CERTIFIED ORGANIC (ACO) BUD IS ONE LOGO THAT PROMISES IT ALL!

ACO is a not for profit, fully-owned subsidiary of Australia Organic Ltd and with over 1500 operators within its certification system, it’s Australia’s largest certifier for organic and biodynamic produce.

With today marking day one of Australian Organic Awareness Month, as a retailer, you may be wondering how this month will affect you and what ACO means for your business. In the short – it’s all good news.

Australian Organic Awareness Month is Australia’s largest national campaign run by ACO celebrating certified organic products, across a diverse range of industries, including fresh produce, packaged food and beverages, skincare, cosmetics and more!

So tell me the good news, you say? The good news is that global demand for organic products is rising, which is said to be due to increasing health concerns and awareness.

Just over half of organic shoppers say the key factor that prompted them to start buying organic was ‘becoming more aware of the impact food, fibre or cosmetics had on personal health’.

ACO table

Organic industry revenue is forecast
to reach $919.2 million in 2016-17,
up 7.2% from the previous year.

This upward trending growth indicates that customers are increasingly buying organic and if you’re known for stocking organic, it’s your doors they’ll think of walking though first. That’s a win for the organic industry, a win for the environment, a win for your customers and a win for you!

When it comes to organic, trust has been identified as being a big barrier to purchase. ACO’s strict quality guidelines have lead their bud logo to become the most recognised and reputable organic logo amongst Australian consumers today.

85% of all shoppers say an organic
certification mark on a product
influences their purchase decision.

Read more about the certification process and compare the above growth statistics to last year’s industry growth here.

 

Throughout Australian Organic Awareness Month (this September), ACO will be running promotions, prizes and giveaways via social media, online media, print media, radio and TV, educating consumers and driving your sales of ACO products.

“It’s all about raising awareness and protecting the interest of the consumer, so our message for consumers is to look for a certified organic logo when you’re shopping – like ACO’s Bud logo – because that’s the only way to guarantee a product is truly organic.” – ACO.

To capitalise on the demand for organics and the extra exposure organics will receive during Organic Awareness Month, make sure you are stocked up with our most popular ACO brands including Power Super Foods, Protein Supplies Australia and Hemp Foods Australia.

Power Super Foods

Power Super Foods offer a large range of beautifully packaged superfoods, many of which hold the ACO bud.

ACO - Power Super Foods

Protein Supplies Australia

The Biopro range within Protein Supplies Australia’s sports nutrition range are all Australian certified organic.

ACO - Protein Supplies Australia

Hemp Foods Australia

The hemp oil, seeds, protein powder and flour from Hemp Foods Australia are all Australian owned, grown and certified organic.

ACO - Hemp Foods Australia

Some of our other fast-moving ACO brands include Eclipse Organics, Kombucha Max, Planet Organic, The Whole Foodies, The Whole Boodies, Biologika, Mt Retour Organics, Riddles Creek, Tom Organic, Wotnot, Nirvana Organics, Barnes Naturals, Nature Child, Sol Organics, Suvanna and more.

Read the full 2017 Australian Organic Market report here to discover lots most industry insights into the Australian organics market.

If you already have access to our online shop, log in and use the filters to find our certified organic products quickly and easily.

Not yet a wholesale account holder with Unique Health Products? Get started here.

Sources: IBIS World, 2017; Australian Organic Market Report 2017.

SPEED SCRATCH… the latest buzz word in cooking

TIME-POOR CONSUMERS ARE DRIVING THE TREND, USING CONVENIENCE PRODUCTS LIKE MIXES, READY-TO-EAT AND PRE-PREPARED FOODS THAT CALL FOR ONLY A HANDFUL OF FRESH INGREDIENTS TO CREATE FAST, HEALTHY MEALS.

This means sales opportunities abound!

With winter pushing consumers into the kitchen, seeking warmth in baking and cooking, ensure you’ve stocked the shelves with a selection of easy to use, healthy speed scratch products and nutritious wholefood ingredients to help them battle the cold and the clock.

Take a look at our top pantry picks to satisfy both sweet and the savory cravings this winter!

SWEET

1. Teff Tribe Pancake Mix–  Easy and nutritious!
2. Bake Mixes Banana Muffin Mix – Certified organic!
3. Wholesome Chow Brownie Mix – No refined sugar!
4. Fit Mixes Choc Chia Protein Ball Mix – High in protein!

Season Essentials - Speed Scratch

5. The Whole Foodies Rice Malt Syrup – Fructose free!
6. Power Super Foods Cacao –  Superfood!
7. Organic Times Little Gems – Fair trade!
8. Nirvana Liquid Stevia –  Zero calories or carbs!
9. Perfect Sweet Xylitol –  Low GI!

Season Essentials - Speed Scratch

10. Niugini Coconut Oil – Cholesterol free!
11. 2die4 Walnuts – Activated nuts!
12. Matakana Coconut Butter – Creamed coconut meat!
13. The Ginger People Bare Ginger – Sustainably farmed!

Season Essentials - Speed Scratch

SAVOURY

1. Protein Bread Co Savoury Muffins – High in protein!
2. Monica’s Mixes Pizza Base Mix – Wholesome ingredients!
3. Sol Organics Dahl Mix – Easy to prepare blend!
4. Mingle Seasoning – Tasty and simple spice mixes!

Season Essentials - Speed Scratch

5. Forbidden Foods Rice –  Certified organic!
6. Niulife Sweet Chilli – Just four natural ingredients!
7. The Whole Foodies Kelp Noodles – Ready to eat!
8. Bragg Nutritional Yeast – Delicious, healthy addition to most dishes!

Season Essentials - Speed Scratch

9. Nakula Coconut Milk – Perfect base for Asian dishes!
10. Nutritionist Choice Noodles – Wholesome instant noodles!
11. Pure Food Essentials Turmeric Paste – Ready to use fresh turmeric!
12. Planet Organic Spices – Convenient shakers!
13. Redmond Real Salt – Unrefined mineral salt!

Season Essentials - Speed Scratch

If you’d like to stock up on these hot winter essentials, easily add them to your next online order.

Don’t already have a Unique Helath Products account? Get started here and gain access to thousands of popular, in-demand and on-trend products from national and global brands.

Naturally Good Expo 2017 Proves a Knock Out

KNOWN FOR BRINGING TOGETHER RETAILERS, DISTRIBUTORS, BRAND OWNERS AND NATURAL HEALTH INDUSTRY EXPERTS, THE NATURALLY GOOD EXPO 2017 DID NOT DISAPPOINT!

This year Unique went bigger and better, bringing hundreds of brands and thousands of products to display. The team also offered hours of tastings and sampling, countless amounts of generous goodies bags and Dale (UHP Managing Director) and the team shared the wealth of knowledge gained from being in the industry for over three decades.

For those who were amongst the 6,322 who attended The Naturally Good Expo in Sydney, it was fantastic to meet you and discuss our industry trends and what’s new!

As the biggest trade show in the Southern Hemisphere for everything healthy we were thrilled to be surrounded by like-minded professionals.

For those who unfortunately were unable to make it this year, we’ll catch you up on what you missed.

Naturally Good 2017 is the ONLY place to see, taste, sample and order the newest, latest-trending and in demand products your customers want!

Every year we aim to bring Unique’s diversified, fun culture, expert customer service and strong business ethics to the expo. For those of you that have toured our Sunshine Coast headquarters, you’d know it’s not an easy task!

With over 300 exhibitors, it was one busy environment. We designed our stand specifically to create a space that was easy for our visitors to see, touch, taste and interact with our company and the brands we represent. From the green foliage to the clear signage, the space was designed to help our visitors find exactly what was needed while also understanding our natural origins and what we stand for.

We had every category covered: active nutrition, grab n’ go, healthy snacks and drinks, superfoods, natural remedies, pantry and body + hair care.

What was available for tasting and sampling?

Naturally Good Expo

Our tasting and sampling booth was a huge hit!
Top-selling brands travelled as far as Indonesia, Japan and the USA to showcase their ranges of delicious, nutritious food and innovative natural beauty, body care and remedies at Unique’s Naturally Good Expo stall.

Products that were featured in our tastings included:

CLIF Bar – New Cool Mint Chocolate Bar
Little Zebra Chocolates – Sugar-free chocolate range
Vego – The best vegan chocolate in the world
Monica’s Mixes – Protein Patty Mix
The Protein Bread Co – Low carb, high protein bread
Alps Water Filter – A consistent top-selling water purifier
East Bali Cashews – Sustainable flavoured cashews
Seaweed Superfood Co. – Spiced Turmeric Popcorn
2die4 Live Foods– Activated Tamari Almonds
Minor Figures – Award-winning cold-pressed coffee
The Ginger People – Gin Gins and Ginger Rescue
Pure Fields – Coconut Chips
Alter Eco – Fair Trade Chocolate
Bounce – Plant Power Balls
Zen Green Tea– Matcha Green Tea Powder
Natural Evolution –  Green banana flour and resistance starch
The Whole Foodies – Kelp Noodles
Alchemy Cordials – Kyoto Matcha Elixir
Golden Grind – Turmeric Blend
Nakula – Coconut Water

Products that were featured in our sampling included:

Acure Organics – Natural skincare
Amazing Oils – Magnesium range
Cellfood – Remedies
My Magic Mud – Activated Charcoal Toothpaste

What was in our goodies bags?

On top of all our tastings and sampling, generous goodies bags were given out filled with our top-selling and new products. Full sized products, sample sizes and brochures filled with information, they really had it all!

Brands that featured in our goodies bags included Little Mashies, Tooshies By Tom, ACURE Organics, Nature’s Gate, The Whole Boodies, My Magic Mud, Alchemy, Redmond, Amazing Oils, Mingle, Comvita, Dr Superfoods, The Natural Family Co., The Ginger People, Epic, Power Super Foods, Protein Supplies Australia, Dr Organic, Hanami, Cellfood, Nuun, CLIF Bar, Bragg, Health 2U, Point Pharma, Amazonia, Skin B5, Giovanni,  Minor Figures and Essential Oxygen.

All the new brands and products received lots of hype, in particular, Upton’s Naturals, East Bali Cashews Granola, Chef Soraya, Monica’s Mixes Protein Patty Mix as well as the new ACURE Organics facial wipes and My Magic Mud Activated Charcoal Toothpaste.

Golden Grind even won best beverage product at The Naturally Good Expo 2017!

The Naturally Good Expo

Trends that proved to be booming at the expo included vegan snacks, nutrient-dense foods, healthy grab n’ go and healthy speed scratch.

If you did miss us this year, you may want to know – will Unique be back? It’s a definite for us!

We can’t wait to do it all again. Next year will be bigger and better again, and we look forward to bringing our new exciting products along for you to taste, touch, try and discover!

Naturally Good Expo is the one place where retailers can research all the different products and trends in our industry in just two days. Even if you had to travel from the other side of the country, we highly recommend it!

Find out more about the Naturally Good Expo here.

Body Boostin’ & Soul Soothin’ Seasonal Essentials

GET THE MOST OUT OF YOUR SALES AND TAP INTO BOTH SIDES OF YOUR CUSTOMERS’ LIVES – ‘THE FRESH, ENERGETIC SIDE OF LIFE’ AND ‘THE COOL, CALM, CONNECTED SIDE’.

Fill up your store with products that will feed your customers body and their soul. These seasonal essentials from favoured, quality brands are a breeze to sell.

BODY BOOSTIN’

GET MOVING

The active and adventurous moments in life need to be fuelled with the right nutrition. Consumers are turning to products that don’t just perform, but are also increasingly interested in natural sports nutrition products that show transparency with their ingredients.

1. CLIF Bar – Over 160% growth in the last year.
2. Nuun – #1 natural electrolyte sports drink tablet.
3. Protein Supplies Australia – Available in grab n’ go or bulk sizes.

Seasonal Essentials

NOURISH

Superfoods and wholefoods help to nourish the body with nutrients, antioxidants, vitamins and minerals. Brands that clearly call these benefits out on their products with clever, eye-catching packaging are sure to capture consumers’ interest.

1. The Whole Foodies – On-trend seaweed and kelp noodles.
2. Power Super Foods – Australia’s leading superfood pantry products.
3. Ancient Harvest – Gluten free, organic, superfood pasta.

Seasonal Essentials

BE WELL

As the cold and flu season approaches, your customers will be seeking products that keep immune systems strong, energy boosted and maintain overall health. Gut health is still an on-trend topic and globally renowned brands are always a trusted winner.

1. Eden Health Foods – Prebiotic and probiotic combination.
2. Comvita – Globally recognised brand.
3. NTS Health – High quality, unique holistic health products.

Seasonal Essentials

SOUL SOOTHIN’

TRENDY TURMERIC

If there’s one trend that’s going to bring bright sales, turmeric’s the one to keep your eyes on and your shelves full of. This golden spice is captivating consumers far and wide. They can’t get enough of it’s soothing, earthy, spiced flavour and numerous health benefits it offers. Read how turmeric is worth it’s weight in gold.

1. Golden Grind – Boldly-marketed, delicious, superfood drink.
2. Alchemy – 100% natural liquid turmeric elixir.
3. Taka Turmeric – Organic turmeric, on-trend drinking powders.

Seasonal Essentials

DESIRED READS

When soothing their soul, your customers may seek answers to their health and wellness questions. Help them by offering books from best-selling, credible influencers to give them all the knowledge they need and some delicious recipes. Guides to wellness are also great entry level products for converting consumers to a healthier lifestyle.

1. The Happy Life – Written by health and wellness influencer Lola Berry.
2. The Healthy Life – Top-selling recipe book from Jessica Sepel.

Seasonal Essential

NUTRITIOUS BAKING

When baked goods taste delicious and are full of nourishing ingredients, you’ve got a winner in the eyes of (it would almost be safe to say all) consumers. Couple this with the current speed scratch trend, and stocking up on easy to make mixes with real, natural, nutritious ingredients seems like a no-brainer.

1. Monica’s Mixes – Gluten free, vegan wholefood mixes.
2. Wholesome Chow – Over 13% bi-annual growth.
3. Bake Mixes – Brightly packaged, organic speed scratch staples.

Seasonal Essentials

What’s ‘speed scratch’?
It’s the on-trend movement where consumers are looking for pre-prepared, convenient mixes to add in healthy ingredients of their own and create fast, healthy, transparent food.

Discover the full brand range that Unique Offers here. Or if you already have an account with us, jump onto our online shop to order and browse our full range offerings.

Food Trends You Need to Know!

DRIVE SALES AND INCREASE CUSTOMER LOYALTY BY STAYING ON TOP OF EMERGING TRENDS AND KEEPING ABREAST OF THE BEST OF THE ESTABLISHED HEALTHY, ETHICAL AND NUTRITIONAL MOVEMENTS.

Give People a Reason to Go to Your Store:

1. Create atmosphere in store by featuring a new trend each week or month.

2. Encourage your staff to try the products themselves, so they can speak from the heart when sharing new products with customers.

3. Connect online with offline – customers like to research online first, so make sure your website is up to date and includes relevant information.
– uhp.com.au offers a wide range of blogs and is a great source of information
– Provide a store locator and if possible, access to real-time in store inventory

4. Tell a Visual Story – in store presentation can increase impulse purchases and peak customers interest.
– Download posters and wobblers from uhp.com.au/shop to shout out about new products and existing lines in store

5. Embrace Shoppertainment – plan regular small events around different food trends.
– Include product demonstrations, samples, informational talks
– Utilise social media and in store signage to promote your event

Functional food and drinks

Customers are increasingly searching out foods and drinks containing health-giving benefits. Expect to hear much more talk of products such as turmeric shots, cold-pressed juices, matcha or ginger-based food and drinks and seaweed products.

Functional Food and Drinks

Sea vegetables

We’ve seen an exponential rise in vegetarian and vegan cooking in the last few years. One sub-genre which is starting to grow is sea vegetables. From kelp noodles to seaweed snacks (including popcorn), customers are looking to sea vegetables to enhance their foods flavour or replace an existing food product.

Sea Vegetables - The Whole Foodies

Healthy snacks and grab n’ go

Already a popular category, the continued blurring of mealtimes will mean more of us opt to graze instead of eat three meals a day. Picking and sharing small plates are on the rise, as are healthier snack solutions, so make sure you stock a good range of products such as seaweed, low-sugar or protein snacks, energy or paleo bars and nuts.

CLIF Bar

Speed Scratch

Easy meals that are nutritious too? The speed scratch premise – start with a good quality, healthy, prepared or semi-prepared convenience product, then add some healthy ingredients of your own. Customers will be increasingly looking for products like bake, snack and bread mixes and meal bases.

Speed Scratch

Personalised diets

People are adapting diets to suit their own health needs and looking to eat what they think will make them feel better. Personalised diets and lifestyles that are emerging or established include paleo, vegan, FODMAP, high protein, low carb, low sugar and wholefoods.

Low Sugar Sarah Wilson

To discover our latest trends, subscribe to our newsletters and check out the latest on-trend products on our online shop.

Generating Sales For Every Generation

WITH EACH GENERATION THERE ARE VARYING REASONS FOR WHAT HEALTHY FOODS ARE BOUGHT AND WHY.

While general research suggests that the younger generations are the prime target for health food purchases and are willing to pay more for such foods, it doesn’t mean you throw the towel in on sales from Generation X, Baby Boomers or the Silent Generation.

Learning more about the wants of each generation can help you increase your market knowledge and therefore understand how and what to sell to each target group. Below we’ve taken a closer look at each generation’s purchase decision barriers with healthy food and where they place their importance in the category.

 

GENERATION Z – AGED UNDER 22

30% of Generation Z see healthy food products as very important and 31% are very willing to pay a premium price for them.

BARRIERS
These consumers are not fond of the ‘one-stop-shop’ concept and will shop at several locations for specific goods.

OPPORTUNITIES 
41% are willing to pay a premium for sustainable products and 37% for gluten free products.

TRY THIS
Offer in store tastings of gluten free, sustainable products to get them in store and to increase their purchases, merchandise companion products together.

Generation Z - Products

 

MILLENNIALS – AGED 23-36

Millennials, these are the consumers that are changing food as we know it and driving demand for natural healthy foods. They are willing to pay a premium for such products and their focus is on quality over price.

BARRIERS
This consumer group have a strong need for simplicity and transparency with their food choices.

OPPORTUNITIES 
90% of this group use social media with a third saying it’s their preferred means of communication with a business. This consumer group are particularly interested in specialty foods with specific attributes, such as organic or natural.

TRY THIS
Use social media to create hype around the organic and natural products you stock.

Generation Millennials- Products

 

GENERATION X – AGED 37-51

For Generation X healthy attributes as very important and 50% of these consumers will read the nutritional panel before they purchase.

BARRIERS
74% are not willing to pay a premium for products that offer healthy attributes.

OPPORTUNITIES 
With a third of this group wanting to cook more and 63% of Generation X females express they have a love for cooking, products that nurture this will help break their purchase barriers.

TRY THIS
Host a cooking demonstration using good value, healthy convenience products. Hand out recipe cards and offer a discount on the products used.

Generation X - Products

 

BABY BOOMERS – AGED 52-66

Unlike millennials who are less married to the ‘one-stop-shop’ concept of shopping, Baby Boomers tend to purchase at one store for everything. They’re your big buyers and they’re also loyal.

BARRIERS
A majority (87%) of Baby Boomers don’t shop for premium brands and almost half (49%) shop on price.

OPPORTUNITIES 
They are willing to pay more for foods that are GMO free, have no artificial colours or flavours and are marketed as all natural.

TRY THIS
Create an eye-catching end of aisle display with a variety of quality, trusted, natural and affordable products.

Generation Baby Boomers - Products

 

THE SILENT GENERATION – AGED 67+

Between now and 2050 the number of Australians aged over 65 is expected to more than double and will account for an estimated 25% of the population. So although Millennials may be driving the health food trends, you shouldn’t forget the Silent Generation.

BARRIERS
They don’t see health attributes as important, nor are they willing to pay more for them.

OPPORTUNITIES 
What they do see value in though, are low sugar products. These consumers (33%), along with Baby Boomers (37%) places more importance on sugar-free and low-sugar products than any other consumer group.

TRY THIS
Use wobblers and clear signage to point out sugar free products.

The Silent Generation - Products

For further assistance on point of sale material or tips on attracting consumers contact us or read top tips to get seen, heard and selling.

Sources:
Nielson, 2016.
Forbes, 2015.
Euromonitor, 2016.

What’s the buzz on nature’s liquid gold?

HONEY… IT NATURALLY MAKES THE WORLD A SWEETER PLACE.

This liquid gold goes beyond adding an extra sweet kick to our drinks and dishes and comes in all different varieties. Understanding the activity ratings and raw benefits of honey can help you suggest the right product to suit your customer’s needs.

From a sugar alternative to a soothing, anti-bacterial natural remedy, after this article you’ll be confidently justifying their purchase, beyond the old “it’s good quality”, even if you’re not a honey fan (or scientist) yourself.

UMF, Manuka, NPA, raw… With so many different varieties and activity acronyms to distinguish the potency and unique qualities that honey possesses, the confusion can be overwhelming for your customers and yourself. Trust us, that dreaded question you’ve been avoiding – “What’s the difference between all these honeys anyway?” it will eventuate. So, let’s avoid the awkward crickets and spread the buzz behind honey.

Below we take a closer look at Manuka honey and its ratings, as well as raw and organic honeys to distinguish the differences.

 

WHAT IS MANUKA HONEY?
This is a darker, stronger-flavored honey that is produced in New Zealand and Australia by bees that pollinate the nectar of the manuka bush. Manuka is commonly sold as an alternative medicine or natural remedy. Manuka honey has a prominence as an anti-bacterial treatment and in helping to treat burns, ulcers and more. This is because it naturally possesses anti-bacterial activity and anti-inflammatory properties.

There are two types of antibacterial activity that can be found in this honey, hydrogen peroxide activity and non-peroxide activity (NPA).

 

WHAT IS HYDROGEN PEROXIDE ACTIVITY?
Not only is hydrogen peroxide activity found in manuka honey, but it’s actually found in most honey. Hydrogen peroxide is a disinfectant used for eons in our medicinal sphere. It’s instability in the presence of air and light makes it difficult to store and use, but when honey with this activity is applied to the skin or wound, it becomes stable and releases gradually. You can read more about this here.

 

WHAT IS NON-PEROXIDE ACTIVITY (NPA)?
Non-peroxide activity also leads to antibacterial effects. Using a different enzyme called catalase, the activity of oxidase is neutralized and hydrogen peroxide activity is no longer present.  Scientists called this non-peroxide activity, which is not found in all honeys. Non-peroxide activity is measured with different ratings.

Barnes Naturals explain how the scale works very well. “The scale relates to the increasing antibacterial inhibition effect of the honey on cultured bacteria (Staphylococcus aureus), in comparison to what phenol achieves. Phenol is a strong organic compound that has clear antibacterial effects, providing a stable standard for comparison purposes.”

 

WHAT IS UMF?
UMF stands for “Unique Manuka Factor”. It’s the New Zealand trademarked acronym that refers to the non-peroxide activity (NPA) in honey. NPA is simple the non-trademarked grade.

 

WHAT IS METHYLGLYOXAL (MGO)?
MGO is what gives manuka honey it’s antiseptic edge. The concentration of Methylglyoxal is up to 1000 times greater in mankua honey than other honeys. Research suggests  that manuka honey has an amazing ability to heal wounds, burns and skin infections, due to its antibacterial properties as well as its antiseptic properties formulated from the MGO that’s present in the honey.

 

WHAT IS TOTAL ACTIVITY?

While honey displaying a UMF or NPA rating only measures the non-peroxide activity, a honey that displays a “total activity” rating is the rating of both the non-peroxide activity and peroxide activity together. Unless the breakdown is displayed, you may not be able to determine the composition of non-peroxide activity and peroxide activity alone.

The higher the unique antibacterial properties of the honey, the higher activity rating it will display.

 

You can use this table or pass it to your customers to help convert between manuka honey UMF MGO and NPA ratings.

Honey Rating_Table
You can also use this free calculator to help your customers convert UMF to MGO.

 

WHAT IS RAW HONEY?
Raw honey is never strained, filtered or heated, so contains all the natural, raw golden goodness. Often this type of honey will be loaded with many trace minerals, organic enzymes, antioxidants, plus antibacterial and anti-fungal properties, which is what gives it a more interesting taste and flavour. Naturopaths and nutrition experts suggest that raw honey can benefit health and beauty. With the presence of amylase, raw honey is more prone to separation due to the degradation of starch. This separation doesn’t effect the life or quality of the honey.

 

Stocking a variety of honeys will allow you to offer your customers the honey that is best suited for their needs. Discover a few of our top sellers below.

Honey Rating - full range

 

 

Comvita Manuka Honey
Comvita is the world’s largest manufacturer of premium quality UMF Manuka Honey. They assure purity and quality. Produced in New Zealand the honey is made from the nectar of the manuka bush, native to New Zealand.

Barnes Naturals Manuka Honey
Barnes Naturals have a wonderful range of certified Active Manuka Honeys and Active Jarrah Honeys, which is Australia’s very own ‘Super Honey’ with a deliciously warm and thick caramel like flavour. All of Barnes Naturals honeys are tested and verified for activity by an independent laboratory, according to world standard testing methods.

Australia’s Manuka Honey
Australia’s Manuka specialise in the harvesting, processing and packaging high potency active medicinal grade honey. Their 100% pure honey comes from the pristine north coast of New South Wales. It’s also cold extracted to preserve beneficial compounds and enzymes.

Kiwi Cottage Manuka Honey
Kiwi Cottage harvests their manuka honey from their own hives based on the rugged east coast of New Zealand’s north island. The remote region is unique for its pollution free, manuka rich areas and the honey is renowned for its distinctive creamy flavour and subtle aroma.

The Whole Foodies Raw Honey
With the help of nature’s wild eucalypt nectar and beautiful Australian honeybees, The Whole Foodies have bottled a golden, flowing, natural, raw honey! By not using any straining or heating this wild harvested Australian honey offer trace minerals, enzymes, antioxidants and antibacterial and antifungal properties.

Every Bit Organic Raw Honey
Every Bit Organic Raw Honey is more than a natural sweetener. It is not heated, so still contains all its natural antioxidants, enzymes and minerals. Vitamins found in honey include B6, thiamine, riboflavin, pantothenic acid and niacin.

Wescobee Pure Honey
Wescobee honey offers customers a natural alternative to refined sugars. Their honey is 100% pure Australian honey and is free of additives, noxious substances, fermentation and admixtures of any kind including sucrose and invert sugars.

The Whole Foodies Dive In!

KNOCK KNOCK, THE TRIBE YOU’VE BE WAITING FOR HAS ARRIVED!
THE WHOLE FOODIES IS A BRIGHT AND BOLDLY BRANDED NATURAL PANTRY STAPLES BRAND, LIKE YOU’VE NEVER SEEN BEFORE.

No doubt you may be thinking – I’ve been in business a very long time, how could this natural staple brand be like nothing I’ve ever seen before? After all, staples are staples right?
Yes consumers will always need staples, but when it comes to building brand differentiation, this is where The Whole Foodies flourish.

They’ve mastered the mix of authenticity, emotional engagement, trendiness and affordability, while creating a brand personality that’s a whole lot of fun. What’s crafted from this mix is a quality natural range that’s capturing health conscious consumers, building a relationship with them and creating loyal repeat purchases.

The Whole Foodies have already launched a range of cold-pressed oils, including certified organic virgin coconut oil, a range of nut and seed spreads including black tahini, as well as raw honey, certified organic rice malt syrup and the most popular range – kelp noodles and sea vegetables. Get to know each of the products better on The Whole Foodies website.

Excitingly, The Whole Foodies have pledged to expand the range into other categories, so keep an eye out for all the goodies to come.

Sales of The Whole Foodies kelp noodles are already sailing strong. As mentioned, they’ve become the favoured products. Not only can the popularity be explained due to seaweed being labelled the superfood of 2016, but also through The Whole Foodies’ strong marketing efforts, immaculately bold shelf presence and exceptional product variety.

The Whole Foodies Kelp range

Adding both a kona berry and green tea variations to their original kelp noodles only allows consumers to pack in even more antioxidants, without sacrificing flavour
or price.

The thin noodle-like kelp varieties are all completely natural, vegan, paleo, gluten free and raw and from only 6 calories per serve, your health conscious customers with naughty noodle cravings will be rejoicing!

The Whole Foodies Kelp noodles are neutral flavoured so can be added to soups, salads, stir-fries… to anything in substitute of noodles. Share these delicious recipes with your customers to show them just how versatile they are.

 

RAW PAD THAI

The Whole Foodies Pad Thai

INGREDIENTS
1 pkt The Whole Foodies Kelp Noodles, drained
1 tsp The Whole Foodies Cold Pressed Sesame Oil
½ head purple cabbage, shredded
1 large carrot, julienne
1 zucchini, julienne
4 green spring onions, sliced
1 cup bean sprouts
½ cup coriander, roughly chopped
½ bunch fresh mint leaves
¼ cup cashew, crushed
2 tbsp cashews to garnish

SESAME GINGER DRESSING
½ cup The Whole Foodies Unhulled Tahini
3 tbsp. soya sauce or tamari
1 tbsp. The Whole Foodies Raw Honey
¼ cup apple cider vinegar
2 tbsp. lime juice
1 tsp sesame oil
1 tsp ginger, finely grated
1 garlic clove, crushed
¼ cup The Whole Foodies Cold Pressed Olive Oil

METHOD
1. In a large bowl, add the kelp noodle and cover with water for 15 minutes.
2. Drain and drizzle with sesame oil and toss.
3. In another bowl, mix together all of the remaining salad ingredients, gently combine.
4. In a food processor, add all of dressing ingredients and blend till smooth.
5. Mix all of the salad together, with a handful of cashews and the dressing, and gently combine.
6. Serve in bowls and top with a little extra cashews.

 

KELP NOODLE WALNUT PESTO SALAD

The Whole Foodies Pesto Pasta

INGREDIENTS
1 pkt The Whole Foodies Kona Berry Kelp Noodles
2 cups basil leaves
1/3 cup The Whole Foodies Cold Pressed Olive Oil
1/2 cup finely chopped walnuts
1 tbs minced garlic
2 tbs nutritional yeast
2 tsp salt
4 tbs lemon juice

METHOD
1. Blend all ingredients, except noodles, in food processor.
2. Rinse and drain the noodles.
3. Toss noodles with the pesto and allow to marinate 30 minutes to soften.
4. Serve at room temperature.

 

COLESLAW WITH GREEN TEA KELP NOODLES

The Whole Foodies Slaw

INGREDIENTS
2 cups shredded red cabbage
2 cups shredded green cabbage
1 pkt The Whole Foodies Green Tea Kelp Noodles
2 medium carrots, shredded
1/2 cup The Whole Foodies Extra Virgin Olive Oil
1/2 cup apple cider vinegar
4 tbs The Whole Foodies Raw Honey
1 tbs grated ginger

METHOD
1. Combine shredded cabbages, carrots and noodles into a bowl and mix well.
2. Blend oil, vinegar, honey and ginger until smooth.
3. Toss salad in dressing and serve.

 

SIMPLE SEA VEGETABLE SALAD

The Whole Foodies Seaweed Salad

INGREDIENTS
1 pkt The Whole Foodies Sea Vegetables
1/2 cup The Whole Foodies Kelp Noodles
1 clove of garlic, grated
1/2 tsp grated fresh ginger
1/2 avocado
Bragg’s to taste, tamari or soy sauce
Apple cider vinegar, to taste
2 cups of greens (spinach, lettuce and kale)
Salt and pepper to taste

METHOD
1. In a small bowl, mash the avocado, ginger, garlic and Bragg’s or tamari together.
2. Toss all other ingredients thoroughly.

 

More recipes can be found on The Whole Foodies Instagram page.
You can also help to market the brand in store with a large range of downloadable POS material available on our online shop.