Food Trends You Need to Know!

DRIVE SALES AND INCREASE CUSTOMER LOYALTY BY STAYING ON TOP OF EMERGING TRENDS AND KEEPING ABREAST OF THE BEST OF THE ESTABLISHED HEALTHY, ETHICAL AND NUTRITIONAL MOVEMENTS.

Give People a Reason to Go to Your Store:

1. Create atmosphere in store by featuring a new trend each week or month.

2. Encourage your staff to try the products themselves, so they can speak from the heart when sharing new products with customers.

3. Connect online with offline – customers like to research online first, so make sure your website is up to date and includes relevant information.
– uhp.com.au offers a wide range of blogs and is a great source of information
– Provide a store locator and if possible, access to real-time in store inventory

4. Tell a Visual Story – in store presentation can increase impulse purchases and peak customers interest.
– Download posters and wobblers from uhp.com.au/shop to shout out about new products and existing lines in store

5. Embrace Shoppertainment – plan regular small events around different food trends.
– Include product demonstrations, samples, informational talks
– Utilise social media and in store signage to promote your event

Functional food and drinks

Customers are increasingly searching out foods and drinks containing health-giving benefits. Expect to hear much more talk of products such as turmeric shots, cold-pressed juices, matcha or ginger-based food and drinks and seaweed products.

Functional Food and Drinks

Sea vegetables

We’ve seen an exponential rise in vegetarian and vegan cooking in the last few years. One sub-genre which is starting to grow is sea vegetables. From kelp noodles to seaweed snacks (including popcorn), customers are looking to sea vegetables to enhance their foods flavour or replace an existing food product.

Sea Vegetables - The Whole Foodies

Healthy snacks and grab n’ go

Already a popular category, the continued blurring of mealtimes will mean more of us opt to graze instead of eat three meals a day. Picking and sharing small plates are on the rise, as are healthier snack solutions, so make sure you stock a good range of products such as seaweed, low-sugar or protein snacks, energy or paleo bars and nuts.

CLIF Bar

Speed Scratch

Easy meals that are nutritious too? The speed scratch premise – start with a good quality, healthy, prepared or semi-prepared convenience product, then add some healthy ingredients of your own. Customers will be increasingly looking for products like bake, snack and bread mixes and meal bases.

Speed Scratch

Personalised diets

People are adapting diets to suit their own health needs and looking to eat what they think will make them feel better. Personalised diets and lifestyles that are emerging or established include paleo, vegan, FODMAP, high protein, low carb, low sugar and wholefoods.

Low Sugar Sarah Wilson

To discover our latest trends, subscribe to our newsletters and check out the latest on-trend products on our online shop.

Generating Sales For Every Generation

WITH EACH GENERATION THERE ARE VARYING REASONS FOR WHAT HEALTHY FOODS ARE BOUGHT AND WHY.

While general research suggests that the younger generations are the prime target for health food purchases and are willing to pay more for such foods, it doesn’t mean you throw the towel in on sales from Generation X, Baby Boomers or the Silent Generation.

Learning more about the wants of each generation can help you increase your market knowledge and therefore understand how and what to sell to each target group. Below we’ve taken a closer look at each generation’s purchase decision barriers with healthy food and where they place their importance in the category.

 

GENERATION Z – AGED UNDER 22

30% of Generation Z see healthy food products as very important and 31% are very willing to pay a premium price for them.

BARRIERS
These consumers are not fond of the ‘one-stop-shop’ concept and will shop at several locations for specific goods.

OPPORTUNITIES 
41% are willing to pay a premium for sustainable products and 37% for gluten free products.

TRY THIS
Offer in store tastings of gluten free, sustainable products to get them in store and to increase their purchases, merchandise companion products together.

Generation Z - Products

 

MILLENNIALS – AGED 23-36

Millennials, these are the consumers that are changing food as we know it and driving demand for natural healthy foods. They are willing to pay a premium for such products and their focus is on quality over price.

BARRIERS
This consumer group have a strong need for simplicity and transparency with their food choices.

OPPORTUNITIES 
90% of this group use social media with a third saying it’s their preferred means of communication with a business. This consumer group are particularly interested in specialty foods with specific attributes, such as organic or natural.

TRY THIS
Use social media to create hype around the organic and natural products you stock.

Generation Millennials- Products

 

GENERATION X – AGED 37-51

For Generation X healthy attributes as very important and 50% of these consumers will read the nutritional panel before they purchase.

BARRIERS
74% are not willing to pay a premium for products that offer healthy attributes.

OPPORTUNITIES 
With a third of this group wanting to cook more and 63% of Generation X females express they have a love for cooking, products that nurture this will help break their purchase barriers.

TRY THIS
Host a cooking demonstration using good value, healthy convenience products. Hand out recipe cards and offer a discount on the products used.

Generation X - Products

 

BABY BOOMERS – AGED 52-66

Unlike millennials who are less married to the ‘one-stop-shop’ concept of shopping, Baby Boomers tend to purchase at one store for everything. They’re your big buyers and they’re also loyal.

BARRIERS
A majority (87%) of Baby Boomers don’t shop for premium brands and almost half (49%) shop on price.

OPPORTUNITIES 
They are willing to pay more for foods that are GMO free, have no artificial colours or flavours and are marketed as all natural.

TRY THIS
Create an eye-catching end of aisle display with a variety of quality, trusted, natural and affordable products.

Generation Baby Boomers - Products

 

THE SILENT GENERATION – AGED 67+

Between now and 2050 the number of Australians aged over 65 is expected to more than double and will account for an estimated 25% of the population. So although Millennials may be driving the health food trends, you shouldn’t forget the Silent Generation.

BARRIERS
They don’t see health attributes as important, nor are they willing to pay more for them.

OPPORTUNITIES 
What they do see value in though, are low sugar products. These consumers (33%), along with Baby Boomers (37%) places more importance on sugar-free and low-sugar products than any other consumer group.

TRY THIS
Use wobblers and clear signage to point out sugar free products.

The Silent Generation - Products

For further assistance on point of sale material or tips on attracting consumers contact us or read top tips to get seen, heard and selling.

Sources:
Nielson, 2016.
Forbes, 2015.
Euromonitor, 2016.

What’s the buzz on nature’s liquid gold?

HONEY… IT NATURALLY MAKES THE WORLD A SWEETER PLACE.

This liquid gold goes beyond adding an extra sweet kick to our drinks and dishes and comes in all different varieties. Understanding the activity ratings and raw benefits of honey can help you suggest the right product to suit your customer’s needs.

From a sugar alternative to a soothing, anti-bacterial natural remedy, after this article you’ll be confidently justifying their purchase, beyond the old “it’s good quality”, even if you’re not a honey fan (or scientist) yourself.

UMF, Manuka, NPA, raw… With so many different varieties and activity acronyms to distinguish the potency and unique qualities that honey possesses, the confusion can be overwhelming for your customers and yourself. Trust us, that dreaded question you’ve been avoiding – “What’s the difference between all these honeys anyway?” it will eventuate. So, let’s avoid the awkward crickets and spread the buzz behind honey.

Below we take a closer look at Manuka honey and its ratings, as well as raw and organic honeys to distinguish the differences.

 

WHAT IS MANUKA HONEY?
This is a darker, stronger-flavored honey that is produced in New Zealand and Australia by bees that pollinate the nectar of the manuka bush. Manuka is commonly sold as an alternative medicine or natural remedy. Manuka honey has a prominence as an anti-bacterial treatment and in helping to treat burns, ulcers and more. This is because it naturally possesses anti-bacterial activity and anti-inflammatory properties.

There are two types of antibacterial activity that can be found in this honey, hydrogen peroxide activity and non-peroxide activity (NPA).

 

WHAT IS HYDROGEN PEROXIDE ACTIVITY?
Not only is hydrogen peroxide activity found in manuka honey, but it’s actually found in most honey. Hydrogen peroxide is a disinfectant used for eons in our medicinal sphere. It’s instability in the presence of air and light makes it difficult to store and use, but when honey with this activity is applied to the skin or wound, it becomes stable and releases gradually. You can read more about this here.

 

WHAT IS NON-PEROXIDE ACTIVITY (NPA)?
Non-peroxide activity also leads to antibacterial effects. Using a different enzyme called catalase, the activity of oxidase is neutralized and hydrogen peroxide activity is no longer present.  Scientists called this non-peroxide activity, which is not found in all honeys. Non-peroxide activity is measured with different ratings.

Barnes Naturals explain how the scale works very well. “The scale relates to the increasing antibacterial inhibition effect of the honey on cultured bacteria (Staphylococcus aureus), in comparison to what phenol achieves. Phenol is a strong organic compound that has clear antibacterial effects, providing a stable standard for comparison purposes.”

 

WHAT IS UMF?
UMF stands for “Unique Manuka Factor”. It’s the New Zealand trademarked acronym that refers to the non-peroxide activity (NPA) in honey. NPA is simple the non-trademarked grade.

 

WHAT IS METHYLGLYOXAL (MGO)?
MGO is what gives manuka honey it’s antiseptic edge. The concentration of Methylglyoxal is up to 1000 times greater in mankua honey than other honeys. Research suggests  that manuka honey has an amazing ability to heal wounds, burns and skin infections, due to its antibacterial properties as well as its antiseptic properties formulated from the MGO that’s present in the honey.

 

WHAT IS TOTAL ACTIVITY?

While honey displaying a UMF or NPA rating only measures the non-peroxide activity, a honey that displays a “total activity” rating is the rating of both the non-peroxide activity and peroxide activity together. Unless the breakdown is displayed, you may not be able to determine the composition of non-peroxide activity and peroxide activity alone.

The higher the unique antibacterial properties of the honey, the higher activity rating it will display.

 

You can use this table or pass it to your customers to help convert between manuka honey UMF MGO and NPA ratings.

Honey Rating_Table
You can also use this free calculator to help your customers convert UMF to MGO.

 

WHAT IS RAW HONEY?
Raw honey is never strained, filtered or heated, so contains all the natural, raw golden goodness. Often this type of honey will be loaded with many trace minerals, organic enzymes, antioxidants, plus antibacterial and anti-fungal properties, which is what gives it a more interesting taste and flavour. Naturopaths and nutrition experts suggest that raw honey can benefit health and beauty. With the presence of amylase, raw honey is more prone to separation due to the degradation of starch. This separation doesn’t effect the life or quality of the honey.

 

Stocking a variety of honeys will allow you to offer your customers the honey that is best suited for their needs. Discover a few of our top sellers below.

Honey Rating - full range

 

 

Comvita Manuka Honey
Comvita is the world’s largest manufacturer of premium quality UMF Manuka Honey. They assure purity and quality. Produced in New Zealand the honey is made from the nectar of the manuka bush, native to New Zealand.

Barnes Naturals Manuka Honey
Barnes Naturals have a wonderful range of certified Active Manuka Honeys and Active Jarrah Honeys, which is Australia’s very own ‘Super Honey’ with a deliciously warm and thick caramel like flavour. All of Barnes Naturals honeys are tested and verified for activity by an independent laboratory, according to world standard testing methods.

Australia’s Manuka Honey
Australia’s Manuka specialise in the harvesting, processing and packaging high potency active medicinal grade honey. Their 100% pure honey comes from the pristine north coast of New South Wales. It’s also cold extracted to preserve beneficial compounds and enzymes.

Kiwi Cottage Manuka Honey
Kiwi Cottage harvests their manuka honey from their own hives based on the rugged east coast of New Zealand’s north island. The remote region is unique for its pollution free, manuka rich areas and the honey is renowned for its distinctive creamy flavour and subtle aroma.

The Whole Foodies Raw Honey
With the help of nature’s wild eucalypt nectar and beautiful Australian honeybees, The Whole Foodies have bottled a golden, flowing, natural, raw honey! By not using any straining or heating this wild harvested Australian honey offer trace minerals, enzymes, antioxidants and antibacterial and antifungal properties.

Every Bit Organic Raw Honey
Every Bit Organic Raw Honey is more than a natural sweetener. It is not heated, so still contains all its natural antioxidants, enzymes and minerals. Vitamins found in honey include B6, thiamine, riboflavin, pantothenic acid and niacin.

Wescobee Pure Honey
Wescobee honey offers customers a natural alternative to refined sugars. Their honey is 100% pure Australian honey and is free of additives, noxious substances, fermentation and admixtures of any kind including sucrose and invert sugars.

The Whole Foodies Dive In!

KNOCK KNOCK, THE TRIBE YOU’VE BE WAITING FOR HAS ARRIVED!
THE WHOLE FOODIES IS A BRIGHT AND BOLDLY BRANDED NATURAL PANTRY STAPLES BRAND, LIKE YOU’VE NEVER SEEN BEFORE.

No doubt you may be thinking – I’ve been in business a very long time, how could this natural staple brand be like nothing I’ve ever seen before? After all, staples are staples right?
Yes consumers will always need staples, but when it comes to building brand differentiation, this is where The Whole Foodies flourish.

They’ve mastered the mix of authenticity, emotional engagement, trendiness and affordability, while creating a brand personality that’s a whole lot of fun. What’s crafted from this mix is a quality natural range that’s capturing health conscious consumers, building a relationship with them and creating loyal repeat purchases.

The Whole Foodies have already launched a range of cold-pressed oils, including certified organic virgin coconut oil, a range of nut and seed spreads including black tahini, as well as raw honey, certified organic rice malt syrup and the most popular range – kelp noodles and sea vegetables. Get to know each of the products better on The Whole Foodies website.

Excitingly, The Whole Foodies have pledged to expand the range into other categories, so keep an eye out for all the goodies to come.

Sales of The Whole Foodies kelp noodles are already sailing strong. As mentioned, they’ve become the favoured products. Not only can the popularity be explained due to seaweed being labelled the superfood of 2016, but also through The Whole Foodies’ strong marketing efforts, immaculately bold shelf presence and exceptional product variety.

The Whole Foodies Kelp range

Adding both a kona berry and green tea variations to their original kelp noodles only allows consumers to pack in even more antioxidants, without sacrificing flavour
or price.

The thin noodle-like kelp varieties are all completely natural, vegan, paleo, gluten free and raw and from only 6 calories per serve, your health conscious customers with naughty noodle cravings will be rejoicing!

The Whole Foodies Kelp noodles are neutral flavoured so can be added to soups, salads, stir-fries… to anything in substitute of noodles. Share these delicious recipes with your customers to show them just how versatile they are.

 

RAW PAD THAI

The Whole Foodies Pad Thai

INGREDIENTS
1 pkt The Whole Foodies Kelp Noodles, drained
1 tsp The Whole Foodies Cold Pressed Sesame Oil
½ head purple cabbage, shredded
1 large carrot, julienne
1 zucchini, julienne
4 green spring onions, sliced
1 cup bean sprouts
½ cup coriander, roughly chopped
½ bunch fresh mint leaves
¼ cup cashew, crushed
2 tbsp cashews to garnish

SESAME GINGER DRESSING
½ cup The Whole Foodies Unhulled Tahini
3 tbsp. soya sauce or tamari
1 tbsp. The Whole Foodies Raw Honey
¼ cup apple cider vinegar
2 tbsp. lime juice
1 tsp sesame oil
1 tsp ginger, finely grated
1 garlic clove, crushed
¼ cup The Whole Foodies Cold Pressed Olive Oil

METHOD
1. In a large bowl, add the kelp noodle and cover with water for 15 minutes.
2. Drain and drizzle with sesame oil and toss.
3. In another bowl, mix together all of the remaining salad ingredients, gently combine.
4. In a food processor, add all of dressing ingredients and blend till smooth.
5. Mix all of the salad together, with a handful of cashews and the dressing, and gently combine.
6. Serve in bowls and top with a little extra cashews.

 

KELP NOODLE WALNUT PESTO SALAD

The Whole Foodies Pesto Pasta

INGREDIENTS
1 pkt The Whole Foodies Kona Berry Kelp Noodles
2 cups basil leaves
1/3 cup The Whole Foodies Cold Pressed Olive Oil
1/2 cup finely chopped walnuts
1 tbs minced garlic
2 tbs nutritional yeast
2 tsp salt
4 tbs lemon juice

METHOD
1. Blend all ingredients, except noodles, in food processor.
2. Rinse and drain the noodles.
3. Toss noodles with the pesto and allow to marinate 30 minutes to soften.
4. Serve at room temperature.

 

COLESLAW WITH GREEN TEA KELP NOODLES

The Whole Foodies Slaw

INGREDIENTS
2 cups shredded red cabbage
2 cups shredded green cabbage
1 pkt The Whole Foodies Green Tea Kelp Noodles
2 medium carrots, shredded
1/2 cup The Whole Foodies Extra Virgin Olive Oil
1/2 cup apple cider vinegar
4 tbs The Whole Foodies Raw Honey
1 tbs grated ginger

METHOD
1. Combine shredded cabbages, carrots and noodles into a bowl and mix well.
2. Blend oil, vinegar, honey and ginger until smooth.
3. Toss salad in dressing and serve.

 

SIMPLE SEA VEGETABLE SALAD

The Whole Foodies Seaweed Salad

INGREDIENTS
1 pkt The Whole Foodies Sea Vegetables
1/2 cup The Whole Foodies Kelp Noodles
1 clove of garlic, grated
1/2 tsp grated fresh ginger
1/2 avocado
Bragg’s to taste, tamari or soy sauce
Apple cider vinegar, to taste
2 cups of greens (spinach, lettuce and kale)
Salt and pepper to taste

METHOD
1. In a small bowl, mash the avocado, ginger, garlic and Bragg’s or tamari together.
2. Toss all other ingredients thoroughly.

 

More recipes can be found on The Whole Foodies Instagram page.
You can also help to market the brand in store with a large range of downloadable POS material available on our online shop.